Description
Book SynopsisAlan Griffiths is Reader in Economics at the Ashcroft International Business School, Anglia Ruskin University.
Stuart Wall is Professor of Business and Economics Education at the Ashcroft International Business School, Anglia Ruskin University.
Table of Contents
- Part I Micro Business Environment
- 1: Markets and resource allocation
- 2: Demand, revenue and consumer behaviour
- 3: Supply, production and cost
- 4: Business organisation, objectives and behaviour
- 5: Firm size, mergers and the ‘public interest’
- 6: Market structures
- 7: Labour and other factor markets
- 8: Market failure, regulation and competition
- Part II Macro Business Environment
- 9: National income determination
- 10: Government policies: instruments and objectives
- 11: Political, legal, ecological and technological environment
- 12: Functions of management: domestic business environment
- 13: International business environment
- 14: Strategies in a globalised business environment
- Appendix 1 Indifference curves, budget lines and the 'law of demand'
- Appendix 2 Isoquants, isocosts and production
- References
- Answers to Stop and think and You try
- Index
