Description
Book SynopsisHelen Goworek lectures in the School of Management at the University of Leicester, where she teaches postgraduate modules in marketing, including B2B Marketing and Supply Chain Management'. She is the author of two previous books about the fashion business, in addition to journal articles focusing on fashion buying and sustainability.
Dr Peter McGoldrick has held four Professorial posts in Retailing, currently at the University of Manchester, UK. He has published several books and over 150 research outputs, including in the Journal of Retailing and the Harvard Business Review. Best paper awards include those at the World Marketing Congress and the 2014 Academy of Marketing Science.
Table of Contentsxiii Preface
xv About the authors
xvi Acknowledgements
Chapter 1
Introduction to retail marketing management
Chapter 2
Retail marketing strategy
Chapter 3
Retail consumer behaviour and market segmentation
Chapter 4
Retail product and brand management
Chapter 5
Retail buying and merchandising
Chapter 6
Retail pricing
Chapter 7
Retail marketing communications
Chapter 8
Retail location
Chapter 9
Retail design and layout
Chapter 10
Retail customer service
Chapter 11
Multichannel retailing
Chapter 12
Legislation and ethics in retailing
Chapter 13
International retail marketing and emerging markets
