Description
Book SynopsisDr Stuart Roperis Senior Lecturer in Marketing at Manchester Business School (MBS), UK. His main teaching interests focus on branding and communications, corporate reputation, marketing strategy and services marketing. He teaches undergraduate, Masters and MBA classes at the school as well as being involved in executive education with senior managers at a large number of blue chip organisations. He is the Programme Director of MBS's Corporate Communications and Reputation Management Masters programme.
Chris Fill is a Director of Fillassociates. He has authored several books, including his internationally recognised Marketing Communications. Formerly a Principal Lecturer at the University of Portsmouth, Chris is a Visiting Professor at the Business School in Grenoble and is a Fellow of the Chartered Institute of Marketing. He was the Senior Examiner responsible for the development of the CIM's Professional Postgraduate Diploma module, Managing Corporat
Table of Contents
Chapter 1 The Rise of Corporate Reputation
Chapter 2 The Scope of Corporate Reputation
Chapter 3 The Significance of Corporate Culture
Chapter 4 Measuring Corporate Reputation
Chapter 5 The Branding-Reputation Dilemma
Chapter 6 The Rise of Corporate Brands
Chapter 7 Measuring Corporate Brands
Chapter 8 The Future for Brands
Chapter 9 The Dimensions of Corporate Communication
Chapter 10 Contexts for Corporate Communication
Chapter 11 Symbols, Tools and the Media
Chapter 12 Methods of Corporate Communication
