Business, Finance & Law Books
MIT Press Ltd Buy Now How Amazon Branded Convenience and
Book SynopsisHow Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy.Amazon is ubiquitous in our daily lives—we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our smartphone about the progress of our latest orders. In Buy Now, Emily West examines Amazon’s consumer-facing services to investigate how Amazon as a brand grew so quickly and inserted itself into so many aspects of our lives even as it faded into the background, becoming a sort of infrastructure that can be taken for granted. Amazon promotes the comfort and care of its customers (but not its workers) to become the ultimate service brand in the digital economy. West shows how Amazon has cultivated personalized, intimate relationships with consumers that normalize its outsized influence on our selves and our communities. She describes the brand
£26.10
MIT Press Doing Economics
Book Synopsis
£22.80
MIT Press Nudging
Book SynopsisHow “nudges” by government can empower citizens without manipulating their preferences or exploiting their biases.We’re all familiar with the idea of “nudging”—using behavioral mechanisms to encourage people to make certain choices—popularized by Richard Thaler and Cass Sunstein in their bestselling 2008 book Nudge. This approach, also known as “libertarian paternalism,” goes beyond typical programs that simply provide information and incentives; nudges can range from automatic enrollment in a pension plan to flu-shot scheduling. In Nudging, Riccardo Viale explores the evolution of nudging and proposes new approaches that would empower citizens without manipulating them paternalistically. He shows that we can use the tools of the behavioral sciences without abandoning the principle of conscious decision-making. Viale discusses the work of Herbert Simon, Gerd Gigerenzer, Daniel Kahneman, and
£22.10
MIT Press Fiscal Policy under Low Interest Rates
Book SynopsisRethinking fiscal and monetary policy in an economic environment of high debt and low interest rates.Policy makers in advanced economies find themselves in an unusual fiscal environment: debt ratios are historically high, and—once the fight against inflation is won—real interest rates will likely be very low again. This combination calls for a rethinking of the role of fiscal and monetary policy—and this is just what Olivier Blanchard proposes in Fiscal Policy under Low Interest Rates.There is a wide set of opinions about the direction that fiscal policy should take. Some, pointing to the high debt levels, make debt reduction an absolute priority. Others, pointing to the low interest rates, are less worried; they suggest that there is still fiscal space, and, if justified, further increases in debt should not be ruled out. Blanchard argues that low interest rates decrease not only the fiscal costs of debt but also the welfare costs
£34.20
MIT Press Ltd Principles of Knowledge Auditing Foundations for
Book SynopsisA comprehensive theoretical and practical guide to the operating principles of knowledge auditing, illustrated with numerous case studies.A knowledge audit provides an “at a glance” view of an organization's needs and opportunities. Its purpose is to improve an organization's effectiveness through a better understanding of the dynamics and levers of knowledge production, access, and use. However, this developing field is hampered by the lack of a common language about the origins and nature of knowledge auditing. In Principles of Knowledge Auditing, Patrick Lambe integrates the theory and practices of the field, laying out principles and guidelines for a clearer and more pragmatic approach to knowledge auditing that makes it more accessible to practitioners and researchers.Lambe examines knowledge auditing in the context of the development of communications, information, and knowledge management in the twentieth century. He critiques and clarif
£43.20
MIT Press Ltd The Promise and Peril of Entrepreneurship Job
Book SynopsisA clearer view of entrepreneurship, based on new comprehensive data, that upends what we know about job creation and survival among US startups.Startups create jobs and power economic growth. That’s an article of faith in the United States—but, as The Promise and Peril of Entrepreneurship reveals, our faith may be built on shaky ground. Economists Robert Fairlie, Zachary Kroff, Javier Miranda, and Nikolas Zolas—working with Census Bureau microdata—have developed a new data set, the Comprehensive Startup Panel, that tracks job creation and the survival of every startup in the country. In doing so, they recalibrate our understanding of how startups behave in the US economy. Specifically, their work seeks to answer three critical questions: How many jobs does each entrepreneur create? Do those jobs disappear quickly? And how long do entrepreneurial enterprises survive?Job creation and survival rates are, the authors conclude, much lower th
£36.10
MIT Press Ltd NatureMade Economy
Book SynopsisAn exploration of the economization of the ocean through the small modifications that enable great transformations of nature.The ocean is the site of an ongoing transformation that is aimed at creating new economic opportunities and prosperity. In Nature-Made Economy, Kristin Asdal and Tone Huse explore how the ocean has been harnessed to become a space of capital investment and innovation, and how living nature is wrested into the economy even as nature, in turn, resists, adapts to, or changes the economy. The authors’ innovative methodological and conceptual approaches examine the economy by focusing on surprising and numerous “little tools”—such as maps and policy documents, quality patrols, and dietary requirements for the enhancement of species’ biological propensities—that value, direct, reorder, accomplish, and sometimes fail to serve our ends, but also add up to great change.Throughout Nature-Made Economy,
£38.70
MIT Press Causal Analysis
Book Synopsis
£51.30
MIT Press Work without Jobs
Book Synopsis
£18.90
MIT Press Ltd The Transformation Myth Leading Your Organization
Book SynopsisHow companies can adapt in an era of continuous disruption: a guide to responding to such acute crises as COVID-19.When COVID-19 hit, businesses had to respond almost instantaneously--shifting employees to remote work, repairing broken supply chains, keeping pace with dramatically fluctuating customer demand. They were forced to adapt to a confluence of multiple disruptions inextricably linked to a longer-term, ongoing digital disruption. This book shows that companies that use disruption as an opportunity for innovation emerge from it stronger. Companies that merely attempt to weather the storm until things go back to normal (or the next normal), on the other hand, miss an opportunity to thrive. The authors, all experts on business and technology strategy, show that transformation is not a one-and-done event, but a continuous process of adapting to a volatile and uncertain environment. Drawing on five years of research into digital disruption--including a series
£17.99
MIT Press Open Strategy Mastering Disruption from Outside
Book SynopsisHow smart companies are opening up strategic initiatives to involve front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors.Why are some of the world’s most successful companies able to stay ahead of disruption, adopting and implementing innovative strategies, while others struggle? It’s not because they hire a new CEO or expensive consultants but rather because these pioneering companies have adopted a new way of strategizing. Instead of keeping strategic deliberations within the C-Suite, they open up strategic initiatives to a diverse group of stakeholders—front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Open Strategy presents a new philosophy, key tools, step-by-step advice, and fascinating case studies—from companies that range from Barclays to Adidas—to guide business leaders in this groundbreaking approach to strategy. &nbs
£17.85
MIT Press Monetary Policy and Its Unintended Consequences
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£26.10
MIT Press Ltd Data Rules
Book Synopsis
£38.70
MIT Press Smart Management
Book SynopsisWhy successful leaders must embrace simple strategies in an increasingly uncertain and complex world.Making decisions is one of the key tasks of managers, leaders, and professionals. In Smart Management, Jochen Reb, Shenghua Luan, and Gerd Gigerenzer demonstrate how business leaders can utilize heuristics—simple decision-making strategies adapted to the task at hand. In a world that has become increasingly volatile, uncertain, complex, and ambiguous (VUCA), the authors make the case against complex analytical methods that quickly reach their limits. This against-the-grain approach leads to decisions that are not only faster but also more accurate, transparent, and easier to learn about, communicate, and teach. Smart Management offers an evidence-based yet practical discussion of how business leaders can use smart heuristics to make good decisions in a VUCA world.Building on the fast-and-frugal heuristics program, Smart Management demons
£38.70
MIT Press Religious Influences on Economic Thinking
Book SynopsisHow religious thinking was—and remains—a central influence shaping economics.The conventional view of economics is that the field was a product of the Enlightenment and, therefore, bore no relation to religious ideas. But is this true? In Religious Influences on Economic Thinking, Benjamin Friedman shows that religious thinking was, in fact, a powerful force in shaping the initial development of modern Western economics and that it has remained an influence on economic thinking ever since. Friedman argues that an important influence enabling the insights of Adam Smith and his contemporaries was the new and highly controversial line of religious thinking at that time in the English-speaking Protestant world.Friedman explains that the influence of religious thinking on modern economic thought at the field’s inception established resonances that have persisted through the subsequent centuries, even as the economic context has evolved and the
£26.10
MIT Press Ltd The Ethics of Entrepreneurship Education
Book Synopsis
£29.45
MIT Press Ltd Macroeconomic Modeling
Book SynopsisAn empirical approach to constructing macroeconomic models.Macroeconomic Modeling presents an empirically based approach to the construction of macroeconomic models?the Cowles Commission approach?as a response to the backlash that has taken place since the late 1970s to this methodology. The emphasis in the literature has been on tightly specified theoretical models, which lack realism. In this book, Ray C. Fair develops models to analyze a variety of issues and events in macroeconomics and the US economy, and he explains the econometric techniques needed to estimate those models. Many of the results are either contrary to results from the theoretical models or cannot be examined by the theoretical models because they omit many important features of the economy.Fair covers a broad range of topics, including inflation and unemployment, the size of wealth effects, the behavior of the Federal Reserve and its effects on the economy, the effects of fiscal policy, Okun?s law, and contractions and expansions. Macroeconomic Modeling will appeal equally to graduate students and researchers as well as macroeconomic policy makers.
£68.00
MIT Press Macroeconomics
Book Synopsis
£40.85
MIT Press The Ecology Politic
Book Synopsis
£46.80
MIT Press Ltd Impact Evaluation in Firms and Organizations
£34.20
Pearson Education Key Management Decisions
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£20.24
Pearson Education How to Write Proposals Reports That Get Results
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£13.49
Pearson Education Strategic Supply Management
Drawing on international research this text blends established theory and current practice to provide acomprehensive strategic coverage of this wide and constantly developing area.
£72.99
Pearson Education Quantitative Methods for Business and Economics
Book SynopsisUsing real-world examples, the authors clearly demonstrate how quantitative techniques can be applied to business and economics situations. The text is supported by a teacher resource pack that includes a data disk.Table of Contents1. Data Presentation and Collection. 2. Central Location and Dispersion. 3. Regression and Correlation. 4. Time and Series Forecasting. 5. Probability. 6. Probability Distributions. 7. Sampling and Tests of Hypotheses. 8. Index Numbers. 9. Time Value of Money. 10. Linear Programming and Break-even Analysis. 11. Calculus and Business Applications. Basic Mathematics.
£69.99
Pearson Education How to Manage Your Boss
Book SynopsisRos Jay is a freelance writer and editor. She writes on a range of business topics specialising in marketing and communication-related subjects. She also writes for and edits corporate magazines both in print and on the net. She is a senior associate of the Institute of Direct Marketing.Trade ReviewRecommended in Personnel Today (October 2006)Table of ContentsIntroduction Understanding your boss (the key to getting the best from them)Getting the relationship right Work stress and how your boss adds to it Are you part of the problem or part of the solution? How to handle your own emotions How to cope with other people's emotions How to be assertive How to listen How to use feedback techniques How to manage your problem boss
£14.39
Pearson Education Personal Financial Planning Theory and Practice
Book Synopsis
£999.99
Pearson Education Economics
Book SynopsisProvides an introduction to the core principles of economics. This book offers explanations making it easy for non-specialist students taking economics for the first time, as part of a degree or professional qualification, to get to grips with the main concepts, theories and applications of macro and micro economics.Table of ContentsTHE NATURE OF ECONOMICS 1. THE SUBJECT MATTER OF ECONOMICS PART ONE: MICROECONOMICS 2. DEMAND, SUPPLY AND MARKET EQUILIBRIUM3. ELASTICITY4. CONSUMER THEORY5. PRODUCTION AND COSTS6. THEORY OF THE FIRM: PERFECT COMPETITION AND MONOPOLY7. THEORY OF THE FIRM: MONOPOLISTIC COMPETITION AND OLIGOPOLY8. WAGES, RENT AND PROFIT9. REGULATION, DEREGULATION AND COMPETITION10. THE ENVIRONMENTPART TWO: MACROECONOMICS 11. NATIONAL INCOME AND ITS DETERMINATION12. PUBLIC EXPENDITURE, TAXATION & FISCAL POLICY13. MONEY, FINANCIAL INSTITUTIONS AND MONETARY POLOICY14. EXCHANGE RATES & THE BALANCE OF PAYMENTS15. UNEMPLOYMENT AND INFLATION16. INTERNATIONAL TRADE, INTERNATIONAL INSTITUTIONS & GLOBALISATION17. ECONOMIC INTEGRATION & THE EUROPEAN UNION18. GROWTH, SUSTAINABLE DEVELOPMENT & THE LESS DEVELOPED COUNTRIES
£999.99
Pearson Education Communication for Business
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£77.99
Pearson Education Highly Effective Marketing Plan HEMP The
Book SynopsisPeter Knight has run small, medium and large companies and today is Founder & Chairman of Phoenix plc, a marketing communications agency which works with clients including Motorola, First Choice, Laing, Harry Ramsden's and many more. Phoenix employs 60 people at The Chapel of Ideas a converted church all of whom are engaged in effective communications via all media.Peter is a TEC International speaker and won the speaker of the year award in 2002. He regularly is engaged by clients to speak and facilitate at conferences, business retreats & strategy planning workshops, and he also contributes to several trade publications.Trade Review"Startling both in its simplicity and effectiveness, I hugely recommend HEMP as essential reading for anyone involved in or interested by marketing." Chris Hughes, Chairman, TEC International " HEMP helps you achieve in a few hours a plan which would normally take weeks" Ann Fendi, Sales and Marketing Director, Sunley plc HEMP will stimulate you to look at marketing challenges with enhanced clarity and significantly increase your chances of delivering demonstratable value. Plus, it's a really entertaining read!" Andy Hurst, Sales and Marketing Director, Taylor Woodrow "Clear, concise and informative - focused on the key issues, avoiding all the jargon!" Patrick Stirland, MD, The Mitie Group "a compact, hard working guide to a marketing system that should, ir followed from beginning to end, improve your business' chance of profitability... Knights writing is so motivational that it could give you the biggest high you'll get all year" - Internet WorksTable of ContentsStep One - Desired ResultAs Stephen Covey put it, "Begin with the end in mind." The principle of this step is: the greater the clarity of the outcome the more likely it will be accomplished.Step Two – What's it worth?If you're going to do something then value it. And identifying a monetary value helps create a universal currency, as others might view differently the worth you attach to your project. For example, "this initiative will create turnover of £5 million and produce £1 million profit in 12 months" has a clarity which will appeal to any board or bank.Step Three – What are the consequences?All new plans have consequences. There are potential upsides and downsides – what are they? And what will be the consequence of not implementing your plan? This chapter explores how important it is to identify every possible outcome before the plan commences: often people will be more motivated by fear of loss than by the pleasure of gain, e.g. "consider what will happen if we don't pioneer this new initiative and our major competitor does instead."Step Four – TargetsWho are we after? Who will be buying your product or service. And don't just go for standard classifications; really go to town gathering information. Build a picture of these people. How old are they? How much do they weigh on average? Would they prefer to fly British Airways or Virgin? When did they last go to the cinema and what film did they see? The principle of this chapter is that you can't know too much about your targets.Step Five – What do they currently think and do?Now you know who you're after, (step four), what do these people currently think about your product and service? And as a consequence of what they think, what do they do? Do they know you for providing one product and think that's all you do, (and as a result buy your other product from a competitor)? Have they never heard of your service or anything like it, (and therefore they currently do nothing)? Thinking precedes doing: know what your targets think.Step Six – What do you want them to think and do?Following on from the last chapter, we can now look at what we want people to think and having changed their mind will cause them to buy your product or service. The principle underpinning steps five and six is simple: change the thinking and you'll change the doing patterns of your targets, (whereas so many companies try to get people to change their "doing" without thinking first.)Step Seven – What's the story?What are you actually selling? This chapter prompts the exercise of succinctly writing down exactly what's on offer. This exercise is amazing for many people who whilst believing they know what they do actually discover that either they don't or they can't adequately describe it.Step Eight – The one big thing (10 second sell)All too often peoples' description of their service or product are boring and confusing filled with far too much irrelevant detail. This chapter distills down to the ONE big thing on offer. This chapter is what Pearson calls "The 10 second sell", and you know how effective that is.Step Nine – What's the benefit?This step looks at the one big thing and asks the question: so what? What do you do for the target customer? Does this benefit them significantly? Is it compelling and how does it compare to the competition?Step Ten – Know yourselfIs your current personality appropriate for the product or service you're offering? There's no point your being seen as British Airways if your product is designed for Virgin customers. There's a built in disadvantage, which is unnecessary, for a traditional old-fashioned company offering a service which will primarily appeal to youth. This step asks the question: do you need to review the personality of your company for this new product or service to work? There are lots of examples of
£14.39
Pearson Education Marketing Management and Strategy
Book SynopsisA practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.Table of ContentsBrief Contents 1. Management: objectives and tasks 2. The customer-led business 3. Segmentation, positioning and the marketing mix 4. Strategic market planning 5. Market dynamics and competitive strategy 6. Building successful brands 7. Innovation and new product development 8. Pricing policy: delivering value 9. Communications strategy 10. Managing personal selling 11. Managing marketing channels 12. Marketing in service businesses 13. Turnaround management 14. Marketing in the twenty-first century
£999.99
Pearson Education How People Work And How You Can Help Them To Give Their Best A Field Guide to People and Performance
a huge range and FREE tracked UK delivery on ALL orders.
£16.49
Pearson Education Principles of Marketing
Book SynopsisAn introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. It offers a media package including an online interactive study guide, a video lounge, integrated video case studies and more.Table of ContentsPart I- Marketing And Its Environment 1. Marketing dynamics 2. The European marketing environment Part II- Customers and Markets 3. Consumer behaviour 4. B2B buying behaviour 5. Segmenting markets 6. Marketing information and research Part III- Product 7. Anatomy of a product 8. Product management 9. New product development Part IV-Price 10. Pricing, context and concepts 11. Pricing strategies Part V- Place 12. Marketing channels and logistics 13. Retailers and wholesalers Part VI- Promotion 14. Integrated marketing communication 15. Advertising 16. Sales promotion 17. Personal selling and sales management 18. Direct marketing and exhibitions 19. Public relations and sponsorship Part VII-Marketing Management 20. Strategic Marketing 21. Marketing planning, management and control 22. Services and non-profit marketing 23. International marketing 24. E-marketing and new media
£999.99
Pearson Education How to Get the Best Graduate Job Secret Insider Strategies for Success in the Graduate Job Market
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£8.99
Pearson Education Leadership and Management Development
Book SynopsisKevin Dalton is a lecturer in the Human Resource Management department at Westminster Business School, specialising in organisational development. He has served as Director of the Management Development Institute in the Seychelles and as Organisational Development Consultant to the Management Executive in Scotland.Table of Contents1. INTRODUCTION TO MANAGEMENT 2. MANAGEMENT PROCESS, ROLES, BEHAVIOUR AND SKILLS 3. THE MODELS AND THEORIES OF MANAGEMENT DEVELOPMENT 4.STRATEGY AND THE ORGANISATION OF MD 5.ASSESSING DEVELOPMENT NEED AND DEVELOPMENT PLANNING 6.MANAGEMENT LEARNING: INDIVIDUAL AND COLLECTIVE LEARNING THEORY 7.INFORMAL MANAGEMENT LEARNING 8.FORMAL MANAGEMENT DEVELOPMENT: MANAGEMENT TRAINING 9.FORMAL MANAGEMENT DEVELOPMENT: MANAGEMENT EDUCATION 10 MD STRATEGY AND ORGANISATION 11 CROSS CULTURAL MANAGEMENT DEVELOPMENT. 12 INTERNATIONAL MANAGEMENT DEVELOPMENT. 13 MANAGEMENT DEVELOPMENT AND ORGANISATIONAL DEVELOPMENT 14 STRATEGY AND THE ORGANISATION OF MD 15 THE FUTURE DIRECTION OF MANAGEMENT AND LEADERSHIP DEVELOPMENT
£999.99
Pearson Education Marketing Strategies A Contemporary Approach
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£53.09
Pearson Education Pitch Yourself
Book SynopsisBill Faust has 14 years' experience in delivering high-level integrated, marketing campaigns, for a range of blue chip companies including GE Capital, Campbell's, News Ltd, Bayard Presse and BT. This has taken Bill across the world from London, Paris, Istanbul to Sydney. And back. Michael Faust has had a top flight management, advertising and marketing career. Most recently Michael was the Managing Director of Travelcare, the UK's largest independent travel agency . Prior to this he has held influential positions as the European Marketing Director of LetsBuyIt.com as well as a number of strategic consultancy roles across the European dotcom market. Over the last fifteen years Michael has worked in both advertising agencies and client companies from Saatchi and Saatchi to Dell.Trade Review"... a good guide" - The Guardian, July 2006Table of ContentsIntroduction Experience gained from talking at business schools/universities Experience gained from helping create CVs Chapter 1: CRITIQUE of functional and chronological CVs The aim of a CV and the aim of the interview: Introducing the 4 key communication foundation blocks of What, Where, Who and How. Relate this to Corporate DNA defined by companies such as Korn Ferry comprising Expertise (what/Where) and Behaviour and Values (Who and How) Overview of chronological and functional CV’s. New diagrams to compare and contrast the traditional CV and how they satisfy the different objectives Key issues that occur with any CV Limitations of other CV books which end their analysis at this stage including tips from leading career sites and critiques of executive search firms. Develop business (ie your career) by one of two routes either (a) taking the product to market or (b) bringing the customer to the solution. Traditional CVs used to be okay at the former but do not define enough for the latter Chapter 2: BUILDING BLOCKS of Customer CV This chapter explains the base components of a Customer CV in greater detail than in the first edition Definition of Customer CV The importance of understanding yourself and what this means. Introduction to key components from Personal Promise, Career DNA, Transferable Assets to Career History. Compare and contrast Customer CV to other traditional CV models Explore additional fine-tuning issues such as the use of fact vs opinion, how to quantify results and relate them back to the business. New handy hints such as the rationale for a short company overview, how to write about responsibilities and how to frame business benefits. Chapter 3: PROCESS to create new Customer CV (Preparation of the Career DNA Bank An enhanced chapter discussing how to properly prepare your Career DNA Bank the underpinnings (think of it as the skeleton) in order to frame and hang a Customer CV (the flesh). Without the correct skeleton you collapse. How does the Career DNA bank inform the Personal Promise, Transferable assets and Career History. How do you uncover a detailed understanding of your abilities, core competencies, behaviours and values e.g. what you will be employed for Development of the Career DNA Bank needs time effort and resources put into it. Revised case studies and examples New techniques to use. New ways to describe your journey and story. Chapter 4: The END BENEFIT and the PROCESS BENEFIT The Benefit of the Customer CV New SWOT analysis Realigns from the past to the future and from the seller to the buyer Best hire not easiest laziest fit Efficiency for candidate and employer The Benefit of the Process: Writing a CV Easily be able to write bespoke & targeted CVs. Easier completion of (Competency Based) Application forms as preparation has already been done Easier to create cover letters Base material for you to use at interview – even agenda document Better targeting of potential employers Help you decipher the job descriptions and fully understand what the potential employer is looking for Open new career avenues Making the most of networking scenarios Managemen
£13.49
Pearson Education How to Run a Great Workshop
Book SynopsisDealing with running successful group sessions, this book takes you through the early stages of planning and preparation, for showing you how to build a great session. It also covers group activities, how to use materials and how to be remembered for the right reasons, along with an overview of training theory and learning models.Trade Review"A useful guide" - The Times, 23 November 2006Table of Contents Why choose this book?Introduction Chapter 1 Who, what, why and where Your natural style Beliefs and the importance of make-believe… Session subject and outcomes Why bother – application of learning What type of session? Your participants Location, location, location Information v. learning Chapter 2 Whole-brain learning primer The biggest myth in training All you need to know about learning theory Using music Energy The 70/30 ruleBreaks Bluffer’s guide to facilitation Chapter 3 Building a great sessionOverview Strong framework Structure and flow Theming The title The Welcome Pack Step-by-step activities Metaphors and their use Introduction and welcome Warm-up activities/ice-breakers BrainGym Off-the-shelf activities Tricks of the trade Strong finish Evaluation Setting the scene on the day Follow through Materials Canny material design Participants’ materials Your materials Chapter 4 Meetings makeover Adieu Appendix 1: Some themes suitable for workshops Appendix 2: People bingo Appendix 3: Glossary and ‘trainer speak’ RESOURCES INDEX
£16.14
Pearson Education From Acorns
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£13.49
Pearson Education Fundamentals of Financial Management
Book SynopsisJames C. Van Horne, Professor of Banking and Finance at Stanford University. Also the author of Financial Management and Policy, a Pearson Education text. John Wachowicz, Jr., Professor of Finance at The University of Tennessee. Table of Contents PART ONE: INTRODUCTION TO FINANCIAL MANAGEMENT 1. The Role of Financial Management 2. The Business, Tax and Financial Environments PART TWO: VALUATION 3. The Time Value of Money 4. The Valuation of Long-Term Securities 5. Risk and Return Appendix A: Measuring Portfolio Risk Appendix B: Arbitrage Pricing Theory PART THREE: TOOLS OF FINANCIAL ANALYSIS AND PLANNING 6. Financial Statement Analysis Appendix: Deferred Taxes and Financial Analysis 7. Funds Analysis, Cash-Flow Analysis, and Financial Planning Appendix: Sustainable Growth Modeling PART FOUR: WORKING CAPITAL MANAGEMENT 8. Overview of Working Capital Management 9. Cash and Marketable Securities Management 10. Accounts Receivable and Inventory Management 11. Short-Term Financing PART FIVE: INVESTMENT IN CAPITAL ASSETS 12. Capital Budgeting and Estimating Cash Flows 13. Capital Budgeting Techniques Appendix A: Multiple Internal Rates of Return Appendix B: Replacement Chain Analysis 14. Risk and Managerial Options in Capital Budgeting PART SIX: THE COST OF CAPITAL, CAPITAL STRUCTURE, AND DIVIDEND POLICY 15. Required Returns and the Cost of Capital Appendix A: Adjusting the Beta for Financial Leverage Appendix B: Adjusted Present Value 16. Operating and Financial Leverage 17. Capital Structure Determination 18. Dividend Policy PART SEVEN: INTERMEDIATE AND LONG-TERM FINANCING 19. The Capital Market 20. Long-Term Debt, Preferred Stock, and Common Stock Appendix: Refunding A Bond Issue 21. Term Loans and Leases Appendix: Accounting Treatment of Leases PART EIGHT: SPECIAL AREAS OF FINANCIAL MANAGEMENT 22. Convertibles, Exchangeables, and Warrants Appendix: Option Pricing 23. Mergers and Other Forms of Corporate Restructuring Appendix: Remedies for a Failing Company 24. International Financial Management
£64.99
Pearson Education Business Information Systems
Book SynopsisGraham Curtisis Head of Modular Programmes at the University of East London.David Cobham is Head of Department of Computing and Informatics at the University of Lincoln. Table of ContentsPreface1. Information systems2. Strategy and information systems3. Business information technology4. Distributed systems, networks and the organization5. The Internet and the World Wide Web6. Electronic commerce and business7. Business intelligence 8. File organization and databases for business information systems9. Information systems: control and responsibility10. Information systems development: an overview11. The systems project: early stages12. Process analysis and modelling 13. Data analysis and modelling14. Systems design15. Detailed design, implementation and review 16. Object oriented approaches17. Systems development: further tools, techniques and alternative approaches 18. Expert systems and knowledge bases
£999.99
Pearson Education Dont Mess with the Logo
Book SynopsisJon Edge Jon has worked on some of the biggest names in branding, including Nissan, Sony, Toyota, Disney, Apple and Orange. E is one half of modern artists EDGE & CARR and is also currently a consultant for WHAM. Jon also set up his own company Edgey Ideas' in 2006. He still has aspirations to be mildly amusing and was also once stuck in a lift. Andy Milligan Andy is a leading international brand consultant. He moved to Singapore in 2002 to become the managing director of Interbrand's South East Asia operations. He now runs his own company specialising in training and development Andy has worked on a wide range of programmes in Japazi Corp, Barclays, BiC, OSIM, Cerebros, FIFA, ATP Tour, London Underground and Roche. Andy makes frequent appearances in the media, on BBC, CNN, and CNBC. He is the co-editor of Uncommon Practice, 2006 which has sold over 13,000 copies since 2002.Table of ContentsTable of Contents Introduction: So do we really need another book about branding? What this book is all about, why we’ve written it and how to read it for maximum effect Chapter 1: Why you should jump on the brandwagon. The value of brands How branding has become the battleground for businesses, why they are the best ways of making money for companies and why despite this there is so little understanding of them. What characterises a great brand. And what doesn’t. Chapter 2: Strategy Schmategy. How to develop your brand strategy Everyone has a different definition of what strategy is. This chapter tells you exactly what brand strategy is and what it isn’t and why it’s different from business strategies, creative strategies, media strategies and any other strategy you care to mention. It will tell you the 5 questions you need to ask to ensure you have a good strategy and will tell you how to avoid convoluted and theoretical brand models with ridiculous names – remember all brand onions end in tears Case study: Orange, Red Bull Chapter 3: The house that brand built. Why you need brand architecture. How many brands do I need? What’s the difference between a brand, a sub-brand and a product name? How do I stop people creating logos and names for every initiative my company thinks of? These and many more questions will be answered in Chapter 3. It tells you where you should spend your money – how not to confuse an exciting marketing fad with a long-term profitable brand and what do say to a consultant who asks you if your master brand is the hero brand when it’s the range brand from a sub-brand (answer: ‘you’re fired’!) Case study: BMW, Unilever Chapter 4: Apples and Oranges™. How to create a great brand identity Branding is a disciplined process requiring strategic, creative, linguistic and legal skills; it is not about fiddling around with fancy logos and ads. Here’s how to: - create a brand name - build a brand identity - understand the difference between brand identity and advertising - tell people why and how not to f**k with the logo Case study: Orange Chapter 5: It’s not what you say, it’s what you do. Managing the customer experience People in branding obsess about logos and ads. DOH! Brands are built through what you deliver to customers (your advertising is merely part of that experience). Here are the 7 key lessons you need to bear in mind to design an experience that will delight customers. Case study: M&S Chapter 6: What’s the point of testing it? How to use research Research is a dangerous word in brand building. Too much of the wrong sort is done at the wrong time and with the wrong interpretations put on it. This chapter tells you what you should research and what you shouldn’t, when and when not to research and what kind of research is needed for what part of the brand building process. It also tells you when to ignore research and the key questions you need to ask to ensure you have the right research. Case study: Pantene, Chanel Chapter 7: Pony tails, bow ties and lunch at The Ivy…How to manage the agency boys and girls and suppliers The modern business executive is faced by a bewildering array of agencies, consultants, creative hotshops, media houses, digital specialists, brand experience gurus etc– they all want to get their hands on your budget and most of them want the credit for your success. So here
£999.99
Pearson Education Rethinking Project Management
Book SynopsisTable of ContentsList of figures List of tables Preface Publisher's acknowledgements Chapter 1 The project concept and the organisational perspective 1.1 Projects and perspectives 1.2 The task perspective 1.2.1 Definition and main ideas 1.2.2 Theoretical base 1.2.3 Criticisms of task perspective 1.3 The organisational perspective 1.3.1 Definition and main ideas 1.3.2 Theoretical base 1.4 A universal project management theory or several contingency theories? 1.4.1 Types of project 1.4.2 Life cycle models 1.4.3 How this affects what follows 1.5 The project assignment 1.5.1 The rationale of the project – stability and change at the same time 1.5.2 Dividing responsibilities between the project and base organisation 1.5.3 What sort of changes is possible in a base organisation? 1.5.4 Pursuing different types of change at the same time – PSO 1.5.5 Evolutionary development 1.5.6 Resistance to change 1.5.7 The evolving task 1.6 Projects and time 1.6.1 Cyclical, linear and alternating time 1.6.2 Temporal focus and temporal depth 1.6.3 Polychronicity and monochronicity 1.6.4 Scheduling of activities – entrainment of processes 1.6.5 Coping with stress 1.7 A project management theory based on the organisational perspective 1.7.1 Concepts, theories and methods 1.7.2 A project management theory 1.7.3 Theory elaboration Notes to Chapter 1 Chapter 2 The foundation of the project 2.1 Strategies affecting projects 2.1.1 Change strategy: punctuated equilibrium 2.1.2 Change strategy: event pacing or time pacing 2.1.3 Positioning strategy 2.1.4 Implementation strategies 2.2 Project uncertainty 2.2.1 The concept of uncertainty 2.2.2 Attitudes to uncertainty 2.2.3 Uncertainty management strategies 2.3 Project stakeholders 2.3.1 Salience 2.3.2 A strategy for dealing with stakeholders 2.3.3 Constructing a coalition – the contribution/reward model 2.4 Establishing the project 2.4.1 Business case 2.4.2 Project mandate 2.5 Project mission, goals and success criteria 2.5.1 Missionand goals 2.5.2 Elaborating the mission – mission breakdown structure 2.5.3 Project success criteria 2.5.4 Moving targets 2.6 Project scope and delimitations 2.6.1 Freedom of action 2.6.2 Project responsibilities 2.6.3 Project completion date 2.7 &
£999.99
Pearson Education Strategy Process The
£70.29
Pearson Education Think Like An Entrepreneur
Book SynopsisRobbie Steinhouse is a successful serial entrepreneur. Over the last twenty years, he has founded and built businesses in the recruitment, property and insurance sectors. He is also head of training at NLP School Europe and a certified NLP trainer. Robbie is an ICF certified coach and managing director of the Coaching Consultancy. Chris West is a professional writer. He is co-author of The Beermat Entrepreneur and sole author of Marketing on a Beermat. He has also written crime fiction, including the award-nominated Death of a Blue Lantern, travel and other non-fiction. Chris is an NLP practitioner and an experienced co-counsellor.Table of ContentsNote from Robbie Introduction 1 Getting started 2 A solid platform 3 Aligning your mind for success 4 Breaks and breakdowns 5 Building the team 6 Entering the jetstream 7 Have a life as well Conclusion Appendices A. The Logical Levels, Maslow and Freud B Benjamin Franklin’s 13 Values C. The Seven Parallels in Action D A Model Assessment Form Recommended reading Index
£15.29
Pearson Education Public Sector Accounting
Book SynopsisRowan Jones is a professor of Public Sector Accounting at the University of Birmingham Maurice Pendlebury is a professor of Accounting at Cardiff Business School Cardiff University. Table of ContentsContents Preface 1 The nature of the public sector The nature of government Governance and public management Public finance Public money Accountants and the public sector Further reading 2 Performance measurement Non-financial performance measurement Challenges of performance measurement Further reading 3 Fundamentals of accounting Elements of accounting Bases of accounting National accounting and government budgeting Further reading 4 Budgetary policies and processes The rational control cycle Fiscal years Budgeting for inputs, outputs and outcomes Budgetary processes Further reading 5 Form and contents of budgets Organizational structures and programmed structures Capital budgets Line-item, incremental budgets Output measurement and outcomes Zero-base reviews Further reading 6 Budgetary control Central financial control Devolved forms of financial control Budget reporting Further reading 7 Costing Organizational units, programmes and products Pricing and reimbursement Incremental changes in output Outsourcing Further reading 8 Financial reporting Form and content of published financial reports Accrual accounting special topics Policy-making Conceptual frameworks &
£999.99
Pearson Education Project Manager The
Book SynopsisRichard Newton is an experienced executive who has worked both as a management consultant and a senior manager in a number of major corporations. Over the past twenty years he has built a superb track record in the successful delivery of projects and business change, the setting up and management of project and business improvement teams, and advising companies on how to ensure successful delivery on an ongoing basis. He is an advocate and successful practitioner of simple approaches to project and change management.Table of ContentsContents Preface ix Introduction The secret art Why read this book? A brief word on job titles Work-streams, projects, programmes and portfolios A short overview of the contents 1 Some basics What is a project? What is project management? What is a project manager? Who are projects for? What is success? 2 Listening and talking The most important chapter in the book Your audience – whom you must listen and talk to Listening – learning to understand what the customer wants Communicating with your audience 3 What actually is your project? The importance of understanding scope The key scoping questions 4 Some key traits The sense of ownership and involvement Good judgement – project management style Project management judgements – summary A touch of creativity 5 Getting your project started Planning Estimating Resourcing Budgeting Thinking about contingency and risk Mobilising Projects in the real world – common practical issues to overcome 6 Personal styles Styles to avoid Styles to encourage 7 Managing your project What should you manage? How do you know to take management action? How should you manage? Change control and management Decision making 8 The team Getting the best from the project team 9 The limits of knowledge The generalist vs the specialist What should project managers not do? Specialist skills that should be recognised as not being the project manager’s job 10 The mechanics of project management The project manager’s toolkit What more can you learn? 11 Knowing when to say ‘no’ When do you actually need a project manager? Knowing the danger signals<
£25.64
Pearson Education Mastering the ISDA Master Agreements
Book SynopsisAbout the author Paul Harding is a graduate of London University and has worked in several UK and foreign banks in London in credit, marketing and documentation roles. Since 1990 he has been involved with OTC derivatives documentation and was a well known negotiator in the City of London with Barclays Capital Securities Limited and Hill Samuel Bank Limited where he was head of Treasury Documentation. In February 1997 he founded Derivatives Documentation Limited (http://www.derivsdocu.com) , a derivatives consultancy and project management company based in the City of London and providing negotiation, recruitment and in-house and on-line training services in derivatives documentation. Its clients include many of the world's leading banks. Paul is also the author of Mastering Collateral Management and Documentation, written in conjunction with Christian Johnson, which was published iTable of ContentsChapter 1 Introduction to the global derivatives market (15 pages) -Size of market according to latest ISDA figures. -Estimated amount really at risk. -Main products -Main currencies. -Market users. -How a deal is done from start to finish. Chapter 2 Need for and evolution of the ISDA Master Agreement (9 pages) -Inefficiency in documenting each trade in the market's early days. -Documentation standardisation introduced by ISDA from 1985. -How ISDA documentation evolved. -Product Definitions -Confirmations -Master Agreement types. Chapter 3 Section by section clear analysis of the 1992 ISDA Master Agreement (95 pages). The idea is as before to have a block of ISDA Master Agreement text on one page and a clear explanation of it on the opposite page. ISDA is willing for Pearson to reproduce the 1992 ISDA Master Agreement in this format provided it pays the USD 5,000 licensing fee referred to in Section 2 above. Chapter 4 Section by section clear analysis of the 2002 ISDA Master Agreement (200 pages). Same format. ISDA is willing for Pearson to reproduce the 2002 ISDA Master Agreement in this format provided it pays the USD 5,000 licensing fee referred to in Section 2 above. Chapter 5 Legal issues relating to the ISDA Master Agreements (35 pages) UK issues -Gaming laws -Capacity and authority of transacting parties. -Ultra vires considerations. -the Hammersmith and Fulham case and local authorities as swaps counterparties. -Protection from case law and the 1985 Companies Act in the UK. -specialised entities e.g. insurance companies, pension funds, unit trusts, building societies. -The concept of suitability. -Enforceability of close-out netting and set-off. -Automatic Early Termination. -The ISDA collective legal opinions. -Third Party Rights. New section on US issues Chapter 6 Credit issues relating to the ISDA Master Agreements (15 pages) -Addition of Specified Entities. -Specified Indebtedness variations. -Downgrade from Cross Default to cross acceleration. -Threshold Amounts. -Credit Event Upon Merger variations. -Additional Termination Events. -Set Off -Transfers. -Political risk. -The “vanilla ISDA”. Chapter 7 Operational issues relating to the ISDA Master Agreements (8 pages) -Confirmations -Payments -Deliveries -Close out -Administrative matters. Chapter 8 A sample 1992 ISDA Master Agreement Schedule and accompanying commentary (up to 175 pages). Chapter 9 A sample 2002 ISDA Master Agreement Schedule and accompanying commentary (up to 30 pages) In each of these chapters the idea is to have a block of Schedule text on one page and a clear explanation of it on the opposite page. Chapter 10 Provisions for special entity types and those sought by US counterparties As per the first edition with some updating. (50 pages). To include new and additional commentary on loan-linked ISDAs, covered bond ISDAs and Hedge fund ISDAs. Chapters 8, 9 and 10 are the hub of the book because the Schedule is what negotiators actually negotiate and where they need core knowledge and awareness of possi
£125.00
Pearson Education Enterprise and Small Business
Book SynopsisSara Carter is Professor of Entrepreneurship at the Hunter Centre for Entrepreneurship and Associate Dean at Strathclyde Business School UK and Visiting Professor at Nordland Research Institute, Norway. Dylan Jones-Evans is Professor and Director of Enterprise and Innovation at the University of Wales.Table of Contents 1. Introduction Part 1: ENTREPRENEURSHIP 2. The Evolution of Entrepreneurship Theory 3. Entrepreneurship and Economic Development 4. Government and Small Business 5. The Real World of the Entrepreneur Part 2: THE ENTREPRENEURIAL PROCESS 6. The Entrepreneurial Process 7. Entrepreneurial Opportunities 8. Effectuation and Entrepreneurship 9. The Psychology of the Entrepreneur 10. Entrepreneurial Failure Part 3: TYPES OF ENTREPRENEURSHIP 11. Ethnicity and Entrepreneurship 12. Gender and Entrepreneurship 13. Family Business 14. Habitual Entrepreneurs 15. Technology Entrepreneurship 16. Social Entrepreneurship 17. Community Entrepreneurship Part 4: ENTREPRENEURIAL MANAGEMENT 18. Entrepreneurial Marketing 19. Entrepreneurial Networks and the Small Business 20. Finance and the Small Business 21. Strategy and the Small Firm 22. Growth and Development in the Small Firm 23. Internationalization and Entrepreneurial Businesses
£68.39
