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Book Synopsis
How companies can adapt in an era of continuous disruption: a guide to responding to such acute crises as COVID-19.

When COVID-19 hit, businesses had to respond almost instantaneously--shifting employees to remote work, repairing broken supply chains, keeping pace with dramatically fluctuating customer demand. They were forced to adapt to a confluence of multiple disruptions inextricably linked to a longer-term, ongoing digital disruption. This book shows that companies that use disruption as an opportunity for innovation emerge from it stronger. Companies that merely attempt to weather the storm until things go back to normal (or the next normal), on the other hand, miss an opportunity to thrive.

The authors, all experts on business and technology strategy, show that transformation is not a one-and-done event, but a continuous process of adapting to a volatile and uncertain environment. Drawing on five years of research into digital disruption--including a series

The Transformation Myth Leading Your Organization

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    A Paperback / softback by Gerald C. Kane, Rich Nanda

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      Publisher: MIT Press Ltd
      Publication Date: Publication Date: 06/06/2023
      ISBN13: 9780262546034, 978-0262546034
      ISBN10: 0262546035
      Also in:
      Business, Finance & Law Business and Management

      Description

      Book Synopsis
      How companies can adapt in an era of continuous disruption: a guide to responding to such acute crises as COVID-19.

      When COVID-19 hit, businesses had to respond almost instantaneously--shifting employees to remote work, repairing broken supply chains, keeping pace with dramatically fluctuating customer demand. They were forced to adapt to a confluence of multiple disruptions inextricably linked to a longer-term, ongoing digital disruption. This book shows that companies that use disruption as an opportunity for innovation emerge from it stronger. Companies that merely attempt to weather the storm until things go back to normal (or the next normal), on the other hand, miss an opportunity to thrive.

      The authors, all experts on business and technology strategy, show that transformation is not a one-and-done event, but a continuous process of adapting to a volatile and uncertain environment. Drawing on five years of research into digital disruption--including a series

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