Description
Why successful leaders must embrace simple strategies in an increasingly uncertain and complex world.
Making decisions is one of the key tasks of managers, leaders, and professionals. In Smart Management, Jochen Reb, Shenghua Luan, and Gerd Gigerenzer demonstrate how business leaders can utilize heuristics—simple decision-making strategies adapted to the task at hand. In a world that has become increasingly volatile, uncertain, complex, and ambiguous (VUCA), the authors make the case against complex analytical methods that quickly reach their limits. This against-the-grain approach leads to decisions that are not only faster but also more accurate, transparent, and easier to learn about, communicate, and teach. Smart Management offers an evidence-based yet practical discussion of how business leaders can use smart heuristics to make good decisions in a VUCA world.
Building on the fast-and-frugal heuristics program, Smart Management demons
