Description
Book SynopsisRobert Ashton has started three small businesses and sold two. He has also been instrumental in starting a charity and recently established a social enterprise. Robert works with entrepreneurs of all kinds, advising growing businesses, evolving charities and social enterprises. He is a popular business speaker and a prolific author who also writes regularly for a number of business and consumer magazines. He is increasingly becoming a social activist, challenging convention and encouraging innovation.
Table of Contents
- Be ambitious: set your sights at the right level
- Goals: making sure your enterprise fits your ethos
- Do research: easy ways to check your business idea
- Write your plan: how to make a convincing case
- Get advice: find people able to help you
- Find the cash: how to fund start-up and growth
- Be profitable: ways to manage your margins
- Manage cash flow: keeping the business going
- Control costs: how to earn more by spending less
- Go to work: how to find premises, or work successfully at home
- Market yourself: understand why people buy
- Succeed online: make more from your website
- Meet people: network on and offline
- Get sales: how to win and keep customers
- Build a team: recruit and manage people
- Be motivating: get the best from yourself and others
- Avoid surprises: predict and overcome
- Be generous: how to help yourself by helping others
- Sell your business: how to realise the value
- Useful document templates: shortcuts for you to copy, adapt and use
