Description

Book Synopsis

Roger Horberry is a freelance copywriter and works for various design, branding and advertising agencies.

www.rogerhorberry.com



Trade Review

Keep it clear, keep it simple, make it brilliant and original. I’ve been saying that for years. It’s a real joy to find that Roger and I think alike. Read the book and learn. Yes, it is brilliant.

Wally Olins - Chairman, Saffron Brand Consultants

Most of us reckon we can write. Wrong. But here’s book that will help you be persuasive, interesting and brilliant in print, then help you do it again, and again, and again.

Michael Johnson, johnson banks



Table of Contents

About the author

Acknowledgements

How to use this book

Preface

Part One – Background

Chapter One – The basics

Chapter Two – Three key thoughts

Chapter Three – Brands and tone of voice

Part Two – Method

Chapter Four - Before

Chapter Five - During

Chapter Six - After

Chapter Seven – Here’s one I made earlier

Part Three – Interviews

Chapter Eight - How brilliant copywriters write their copy

Brilliant Copywriting

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    A Paperback by Roger Horberry

    £11.69

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    RRP £12.99 – you save £1.30 (10%)

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      Book details

      Publisher Pearson Education
      Published 7/23/2009 12:00:00 AM
      ISBN-13 9780273727347
      978-0273727347
      ISBN-10 0273727346
      Also in:
      Business, Finance & Law Advertising Dictionaries, Reference & Language Writing and editing guides

      Description

      Book Synopsis

      Roger Horberry is a freelance copywriter and works for various design, branding and advertising agencies.

      www.rogerhorberry.com



      Trade Review

      Keep it clear, keep it simple, make it brilliant and original. I’ve been saying that for years. It’s a real joy to find that Roger and I think alike. Read the book and learn. Yes, it is brilliant.

      Wally Olins - Chairman, Saffron Brand Consultants

      Most of us reckon we can write. Wrong. But here’s book that will help you be persuasive, interesting and brilliant in print, then help you do it again, and again, and again.

      Michael Johnson, johnson banks



      Table of Contents

      About the author

      Acknowledgements

      How to use this book

      Preface

      Part One – Background

      Chapter One – The basics

      Chapter Two – Three key thoughts

      Chapter Three – Brands and tone of voice

      Part Two – Method

      Chapter Four - Before

      Chapter Five - During

      Chapter Six - After

      Chapter Seven – Here’s one I made earlier

      Part Three – Interviews

      Chapter Eight - How brilliant copywriters write their copy

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