Description
Book SynopsisRoger Horberry is a freelance copywriter and works for various design, branding and advertising agencies.
www.rogerhorberry.com
Trade ReviewKeep it clear, keep it simple, make it brilliant and original. I’ve been saying that for years. It’s a real joy to find that Roger and I think alike. Read the book and learn. Yes, it is brilliant.
Wally Olins - Chairman, Saffron Brand Consultants
Most of us reckon we can write. Wrong. But here’s book that will help you be persuasive, interesting and brilliant in print, then help you do it again, and again, and again.
Michael Johnson, johnson banks
Table of ContentsAbout the author
Acknowledgements
How to use this book
Preface
Part One – Background
Chapter One – The basics
Chapter Two – Three key thoughts
Chapter Three – Brands and tone of voice
Part Two – Method
Chapter Four - Before
Chapter Five - During
Chapter Six - After
Chapter Seven – Here’s one I made earlier
Part Three – Interviews
Chapter Eight - How brilliant copywriters write their copy
