Description
Book SynopsisPat Hutchinson established Quadrant 1 International and is currently Sales and Marketing Director at the company. Using NLP techniques long before she ever trained as an NLP trainer, Pat developed sales teams across the world including Europe, Asia and North America. Pat has since incorporated this experience into her NLP business teaching and currently uses NLP to help people in business.
Table of ContentsAbout the author
Acknowledgements
Introduction: Think, act and sell!
01 Selling in the twenty-first century
02 Building strong relationships
03 How clients make decisions
04 Aligning with your role, your clients and your organisation
05 Believing your way to success
06 What are you aiming for?
07 Rapport gets you everywhere
08 The elegant language of sales
09 Using frames to keep control
10 Selling to groups
11 The NLP sales process
Index
