Business, Finance & Law Books

Book SynopsisIn writing the life of tobacco in Bulgaria from the late Ottoman period through the years of Communist rule, Neuburger gives us much more than the cultural history of a commodity; she provides a fresh perspective on the genesis of modern Bulgaria itself.Trade ReviewBalkan Smoke places Mary Neuburger squarely at the forefront of the burgeoning field of consumption, commodities, and material culture studies about East-Central Europe.... Neuburger adeptly ties together numerous strands of culture, economics, politics, and ideas into a coherent narrative of the ever-changing and competing expressions of "Bulgaria.' * Ab Imperio *In Balkan Smoke: Tobacco and the Making of Modern Bulgaria, Neuburger masterfully demonstrates how the yellow-leafed plant has been at the core of building the historical narrative of modern day Bulgaria. More importantly, it also reveals in a particularly poignant way the complex dynamics of national consumption and global flows of goods and the ideologies they encapsulate.... Neuburger has a keen eye both for factual details and for cultural minutia, which reveals her remarkable ease and extreme, almost native-like, level of comfort and familiarity with the often hidden nuances of Bulgaria's less obvious cultural references. * Consumption Markets & Culture *Mary C. Neuburger's brilliant new book recounts the social life of tobacco in the past two centuries.... It creatively utilizes the extensive Bulgarian literature on the tobacco industry and cultural works on everyday life to produce a highly original account of the making of Bulgarian modernity.... [A] remarkably well-researched and inspiringly written work. * American Historical Review *Neuburger's work sharpens our understandings of Bulgarian economic history.... It is dense stuff, and I am terribly impressed with Neuburger’s ability to bring it all together in a coherent narrative. She has added a new thread to our understanding of the development of modern nationalism. * Slavic Review *One of the strongest contributions of Balkan Smoke is Neuburger's method. She uses tobacco and smoking as a lens through which to rethink the parameters of Bulgarianhistory. In doing so, she argues that tobacco production and consumption spurred deep transformations and brought a modern condition to Bulgaria's tobacco-growing regions.... Tobacco runs through each topic and it is evident that they are all tied to the others in both obvious and hidden ways. And this is precisely where Balkan Smoke shines. * Ab Imperio *This fascinating book explores the history of tobacco and tobacco culture in Bulgaria from the mid-19th century, when the country became partially and then fully independent from the Ottoman Empire, to the postcommunist present. Neuburger... argues convincingly that smoking and the production of tobacco products played an important—if not the key—part in Bulgaria's political, economic; and cultural modernization during this period.... Summing Up: Highly recommended. * Choice *This smart, scrupulous, and elegant volume shows just how much interpretative power and creative reach a carefully executed commodity history can have. Balkan Smoke takes up the story of tobacco in a society that, like no other, has been shaped by the plant's production, distribution, consumption, and incorporation into mass and high culture.... Balkan Smoke is a thoughtful, innovative work of history writing and, in many ways, a valuable, fresh, and highly original contribution not just to national and regional historiography but to European history and economic history more generally, and to the expanding field of commodity studies. * The Journal of Modern History *Table of ContentsIntroduction1. Coffeehouse Babble: Smoking and Sociability in the Long Nineteenth Century2. No Smoke without Fire: Tobacco and Transformation, 1878–19143. From the Orient Express to the Sofia Café: Smoke and Propriety in the Interwar Years4. The Tobacco Fortress: Asenovgrad Krepost and the Politics of Tobacco between the World Wars5. From Leaf to Ash: Jews, Germans, and Bulgarian Gold in the Second World War6. Smoke-Filled Rooms: Places to Light Up in Communist Bulgaria7. Smokes for Big Brother: Bulgartabak and Tobacco under CommunismConclusionNotes Bibliography Index

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Book SynopsisTrade Review[A] superbly argued and important book. America is no longer the home of the free-market economy…The great obstacle to action in the U.S. is the pervasive role of money in politics. The results are the twin evils of oligopoly and oligarchy…Donald Trump is in so many ways a product of the defective capitalism described in The Great Reversal. What the U.S. needs, instead, is another Teddy Roosevelt and his energetic trust-busting. Is that still imaginable? All believers in the virtues of competitive capitalism must hope so. -- Martin Wolf * Financial Times *A fascinating case study of rising corporate concentration and why this reflects not just impersonal economic forces but political choices… [Philippon] concludes competition has indeed declined to the detriment of consumers. His novel contribution, though, is to contrast this with the experience of Europe… Where the U.S. was once the world’s teacher, it may be time to be the pupil. -- Greg Ip * Wall Street Journal *Fascinating…In one industry after another, [Philippon] writes, a few companies have grown so large that they have the power to keep prices high and wages low. It’s great for those corporations—and bad for almost everyone else…Too often, both parties are still confusing the interests of big business with the national interest. And American families are paying the price. -- David Leonhardt * New York Times *Philippon sees today’s Europe, ironically the home of government-driven market intervention, as the place that has figured out how to set markets free by spurring competitiveness and thus keeping services up and prices down…The Great Reversal argues that the United States has much to gain by reforming how domestic markets work but also much to regain—a vitality that has been lost since the Reagan years. We don’t know if Philippon is a fan of Donald Trump, but his analysis points to one way of making America great again: restoring our free-market competitiveness. -- Arthur Herman * Wall Street Journal *[A] primer on the recent woes of the U.S. economy…It attributes these troubling developments to a decline in competition that has been brought about in large part by the rise of very powerful technology companies and above all by the lack of enforcement of antitrust policies. Philippon also points to the damaging role of politicians who protect the interests of their wealthy donors by sponsoring and creating loopholes in tax and regulatory laws. -- Richard N. Cooper * Foreign Affairs *Examines money in politics, and carefully knocks down tendentious arguments that such behavior does not simply reflect the rich purchasing policy outcomes that benefit themselves…Some of Philippon’s findings are eye-popping. -- Ryan Cooper * American Prospect *In this seminal book, economist Philippon uses detailed evidence to argue that, far from being the home of free-market competition, the U.S. today has less competition than the much-maligned EU, particularly in its product markets, which are riddled with monopoly and monopsony. This is not the result of natural forces, but of deliberate policy. Declining competition has raised profits, depressed wages, weakened investment and undermined productivity growth. The U.S. needs a reinvigoration of antitrust. * Financial Times *A compelling read for those interested in the dynamics of the overall innovation economy or the political debate over antitrust and Big Tech…A timely analysis of the weakening of America’s regulatory regime for protecting free market competition. -- Eric Peckham * TechCrunch *The Great Reversal is a must-read for anyone who cares about the single most important issue of our time—the growing concentration of economic and political power in the hands of too few corporations and individuals. Philippon shows us that America is no longer the home of free markets, and Old Europe is a lot more competitive than we think. Data-driven, readable economic myth-busting at its best. -- Rana Foroohar, Associate Editor and Global Business Columnist, Financial TimesProvides an in-depth, evidence-based examination of how unchecked corporate power harms workers, consumers, and the economy, all while making a passionate case in favor of competitive markets. * ProMarket *A timely diagnosis of what fundamentally ails the American economy. Philippon, using solid empirical evidence and careful research, asserts that the level of competition has declined in the U.S. -- Vivekanand Jayakumar * The Hill *Everyone in tech or interested in tech ought to read this book—it provides a rigorous, but easy-to-grasp look at the economics of consolidation and what it does to markets, prices, and products. -- Nilay Patel * The Verge *Excellent. -- Diane Coyle * Project Syndicate *Fascinating…Philippon’s work is impressive. -- Ali Nikpay * The Telegraph *Philippon argues for a surprising conclusion: Europe is making a better job of running a competitive market economy than the home of capitalism…Time also, Philippon argues, for America to relearn the virtues of competitive capitalism from its erstwhile pupil across the pond. -- Colm McCarthy * Irish Times *Should we love American capitalism, or hate it? Are large corporations making our lives better through endless innovation and price reductions, or are they exploiting their workers and their customers to enrich the few? Would European-style regulation make things better, or worse? Thomas Philippon’s eloquent book has the answers. It is an invaluable contribution to one of today’s most important debates. -- Angus Deaton, Nobel Laureate in Economic SciencesIn this hugely important book, Thomas Philippon shows that America’s most urgent economic problem is not too much capitalism, but rather too little competition. A clarifying guide to the political reforms we need to make the market work for ordinary people. -- Yascha Mounk, author of The People vs. Democracy: Why Our Freedom Is in Danger and How to Save ItSuperbly exposited and replete with examples, this marvelous book illustrates the challenges the United States faces today in reversing its decades-long slide into monopoly and economic oligarchy. A master class in political economy, it draws on the author’s own pathbreaking academic research, yet shows great respect for competing points of view. Philippon’s quantitative contrast between highly monopolized U.S. markets and highly competitive European markets is particularly striking. The data suggests that Americans should not be so complacent about their apparent economic superiority. -- Kenneth Rogoff, Harvard UniversityThe Great Reversal is a terrific book that tackles a hot, policy-relevant, and fascinating question: what has happened to competition in the United States? It’s essential reading to understand twenty-first-century capitalism. -- Gabriel Zucman, University of California, Berkeley

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Book SynopsisApplying the principles of marketing to nonprofit organisations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including an integrated theoretical framework to help fundraisers develop a critical and reflective approach to their practice. Also new to this edition are how-tos on budgeting and making a strong and compelling case for investment, two vital core skills, as well as comprehensive coverage of digital fundraising and fundraising through social media. The new edition also accounts for recent changes in the fundraising environment, notably in the UK, the introduction of a new fundraising regulator and new thinking on professional ethics.Combining scholarly analysis with practical real-life examples, Fundraising Management has been endorsed by the Chartered Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.Trade Review "This book will help fundraisers become better practitioners by thinking differently. The blend of solid professional practice and academic rigour (including the latest research findings) are expertly woven together. That’s really what differentiates this book – it’s genuinely a fundraising textbook rather than a 'how-to' guide. The goal, shared by the Chartered Institute, is to help fundraisers apply rigorous critical thinking to their practice, to improve results and to improve the fundraising profession as a whole."Peter Lewis, Chief Executive of the Chartered Institute of Fundraising"Fundraising Management is updated and relevant for 2021. It remains a sound academic textbook, drawing on the latest research findings but it is also a really practical how-to guide. It draws on some of the most inspirational fundraising case studies of 2020 and pulls together some of that recent best practice and those theories that have stood the test of time. The structure and level of detail puts demands on the student to engage with the text and apply its theory to their donors, their stakeholders and their teams. In particular the new chapter on making the case for investment answers probably the most commonly asked question of fundraisers today. This edition sets a new standard of achieving fundraising greatness in a challenging environment and helps those studying to make the best decisions for their organisations. It is essential reading for the ambitious fundraising manager."Alan Clayton, Director of Philanthropy and Fundraising"Sargeant and George have achieved a really useful balance of fundraising practice and academic evidence. The chapter on legacy fundraising sets out practical tips on how to grow your legacy income as part of a long-term market opportunity and legacy marketing strategy. They make a compelling case for investment in fundraising activity and in the skills of fundraisers. This is a vital resource for fundraisers that want to improve their understanding of what motivates pledgers, donors and philanthropists to give. Recommended reading for all fundraisers seeking to improve their ability to assess current fundraising practice."Rob Cope, Director of Remember A CharityTable of Contents1. The History and Development of Fundraising Practice 2. Fundraising Planning: The Fundraising Audit 3. Marketing Research for Fundraising 4. Understanding Giving 5. Strategic Planning: The Fundraising Plan 6.Fundraising Reporting 7.Donor Recruitment 8. Making the Case for Investment 9. Donor Development 10. Major Giving Fundraising 11. Legacies and In-Memoriam Giving 12. Community Fundraising 13. Corporate Fundraising 14. Trust and Foundation Fundraising 15. Digital Fundraising 16. Fundraising in Social Media 17. Managing Fundraising Teams 18. Leading Fundraising Teams 19. Legal and Ethical Aspects of Fundraising Management

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Book SynopsisIn the spring of 2010, Harvard Business School's graduating class asked HBS professor Clay Christensen to address them--but not on how to apply his principles and thinking to their post-HBS careers. The students wanted to know how to apply his wisdom to their personal lives. He shared with them a set of guidelines that have helped him find meaning in his own life, which led to this now-classic article. Although Christensen's thinking is rooted in his deep religious faith, these are strategies anyone can use. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.

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Book SynopsisWith supply chain disruptions due to ports, pandemics, and labor shortages at the forefront of news media, Flow offers an important framework and solutions for remedying the rampant delays and bottlenecks that exist in global supply chains.Table of ContentsPreface 1. Supply Chain Flows and Immunity 2. Time, Velocity, and Immunity 3. Thermodynamics and Evolutionary Flow 4. Compression: The Localization of Supply Chains 5. Freedom of Flow: The Adoption of Digital Dexterity 6. Electrical Current 7. Future Supply Chain Flows Notes Index

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Book SynopsisWhat makes a great leader? What beliefs, attitudes and behaviours are linked to being a top performing and influential leader, especially in these uncertain times? What impact does culture, industry and business context have? And do formal training and education make a difference? This book is for any business manager or executive, or indeed anyone involved in leading a team in their company, who wants to learn the secrets of successful leadership. Based on interviews and analyses (qualitative and quantitative) with some of the world’s best performing leaders, across a mix of industries, cultures and context, the authors present a rigorous evaluation of how leaders behave and how they are driven. In doing so, they reveal the secret code behind consistent and high-level success in leadership and management.

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Book SynopsisSupport your students to achieve their best grade with the ultimate course companion; providing clear and concise explanations of all new framework requirements and topics, with exam practice questions to strengthen and develop learning.- Build confidence and reinforce skills with guidance on how to include key concept, content and context connections into exam answers.- Practise and revise effectively from a range of strategies and a variety of high-achieving example answers.- Achieve the best grades through advice given from a highly experienced author on how to approach and explore a topic through inquiry, including additional top tips and common mistakes.- Focus revision by using key terms with definitions listed for each of the nine key concepts of the new course.- Answers are available to download for free: www.hoddereducation.co.uk/ib-extras

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Book SynopsisThe Trader?s Handbook is your definitive guide to what it actually takes to trade like a professional.The authors provide a road map, a guide, and a resource that will allow you to progress as quickly as possible on your trading journey. They present multiple edges and frameworks that are precisely relevant to the current markets. These edges come from their collective studies of setups and analysis of the best performing stocks over the past few decades.

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Book SynopsisNarbik Kocharians, CCIE No. 12410 (Routing and Switching, Service Provider, and Security) is a triple CCIE with more than 46 years of experience in this industry. He has designed, implemented, and supported numerous small, mid-size, and large enterprise networks. Narbik is the president of Micronics Networking and Training, Inc. (www.MicronicsTraining.com), where almost all Cisco-authorized and custom courses are conducted, including CCIE-DC, CCIE-SP, CCIE-Enterprise Infrastructure, CCDE, ACI, and many more.Table of Contents Introduction xxxiii Chapter 1 Switching 1 Lab 1: Configuring Trunks 1 Lab 2: Configuring EtherChannels 13 Lab 3: Introducing Spanning Tree Protocol 14 Chapter 2 IP Prefix Lists 35 Lab 1: Prefix Lists 35 Chapter 3 RIPv2 39 Lab 1: Configuring RIPv2 39 Lab 2: Helper Map 46 Lab 3: RIPv2 Challenge Lab 48 Chapter 4 EIGRP 51 Lab 1: EIGRP Named Mode 51 Lab 2: EIGRP and Bidirectional Forwarding Detection (BFD) 54 Lab 3: EIGRP Stub 55 Lab 4: EIGRP Filtering 57 Lab 5: Advanced EIGRP Lab 59 Lab 6: EIGRP Authentication 62 Lab 7: EIGRP Challenge Lab 63 Chapter 5 OSPF 65 Lab 1: Running OSPF on the Interfaces 65 Lab 2: OSPF Broadcast Networks 67 Lab 3: OSPF Non-broadcast Networks 69 Lab 4: OSPF Point-to-Point Networks 70 Lab 5: OSPF Point-to-Multipoint and Point-to-Multipoint Non-broadcast Networks 71 Lab 6: OSPF Area Types 72 Lab 7: OSPF Filtering 77 Lab 8: OSPF Summarization 80 Lab 9: Virtual Links and GRE Tunnels 83 Lab 10: Default Route Injection 85 Lab 11: OSPF Authentication 87 Lab 12: OSPF Best-Path Determination 90 Lab 13: OSPF Challenge Lab 92 Chapter 6 BGP 95 Lab 1: Establishing a BGP Session Using the Correct TTL Value 95 Lab 2: Establishing Neighbor Adjacency Using Different Methods 98 Lab 3: Route Reflectors 101 Lab 4: BGP Confederation 104 Lab 5: BGP Backdoor and Conditional Advertisement 106 Lab 6: BGP Aggregation 109 Lab 7: BGP Filtering 111 Lab 8: BGP Load Balancing 114 Lab 9: Remove-Private-AS: A Walkthrough 116 Lab 10: AS Migration 133 Lab 11: BGP Best-Path Algorithm: A Walkthrough 134 Chapter 7 DMVPN 269 Introduction to DMVPN 269 DMVPN Mechanics 283 DMVPN Designs 294 Conclusion 329 Lab 1: Single Hub, Single Cloud 330 Lab 2: Single Hub, Dual Cloud 406 Lab 3: Dual Hub, Single Cloud 511 Lab 4: Dual Hub, Dual Cloud 537 Lab 5: DMVPN NHS Clustering 559 Lab 6: DMVPN and DHCP 573 Chapter 8 MPLS and L3VPNs 585 Lab 1: Configuring Label Distribution Protocol 585 Lab 2: Static and RIPv2 Routing in a VPN 589 Lab 3: EIGRP Routing in a VPN 591 Lab 4: EIGRP Site-of-Origin 593 Lab 5: OSPF Routing in a VPN 595 Lab 6: Backdoor Links and OSPF 597 Lab 7: BGP Routing in a VPN 599 Lab 8: MPLS and NAT 601 Lab 9: Route Targets, Import Maps, and Export Maps 603 Lab 10: Internet Access Methods: Partial Internet Routes 606 Chapter 9 IPv6 609 Lab 1: Acquiring an IPv6 Address 609 Lab 2: DMVPN and IPv6 612 Lab 3: Configuring OSPFv3 614 Lab 4: Summarization of Internal and External Networks 615 Lab 5: OSPFv3 Broadcast Networks 617 Lab 6: OSPFv3 Non-Broadcast Networks 618 Lab 7: OSPFv3 Point-to-Point Networks 620 Lab 8: OSPFv3 Point-to-Multipoint Networks 621 Lab 9: OSPFv3 Cost and Auto-Cost 622 Lab 10: LSAs in OSPFv3 624 Lab 11: OSPFv3 Area Types 626 Lab 12: OSPFv3 Authentication 629 Lab 13: EIGRPv6 632 Lab 14: BGP Configuration 634 Chapter 10 SD-WAN 637 Lab 1: Onboarding WAN Edge Devices 638 Lab 2: Exploring Unicast Routing 664 Lab 3: Configuring Segmentation in All Sites Using VRF 100 and Lab 4: Configuring vEdge Using a Feature Template 703 Lab 5: Configuring vEdge Using a vManage Feature Template 729 Lab 6: Configuring cEdge Using a BR-2–Specific vManage Feature Lab 7: Configuring vEdge Using a vManage Feature Template and ZTP 782 Lab 8: Configuring an Application-Aware Routing Policy 816 Chapter 11 SD-Access 825 Lab 1: Configuring the SDA Policy Engine 826 Lab 2: SDA Design 835 Lab 3: Building the SDA Campus Fabric 855 Lab 4: LAN Automation 869 9780137374243, TOC, 5/16/2022

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Book SynopsisThis engaging and accessible textbook takes an international approach, gives students an opportunity to gain a comprehensive understanding of the principles of hospitality management whilst being exposed to real-life examples that influence todayâs hospitality marketplace.This insightful and richly illustrated book is logically structured, comprising 14 carefully crafted chapters which follow the curriculum. Key features include: Engaging content on the latest trends in hospitality management in a post-COVID world, including innovation, technology, and sustainability. Unique core concepts are supported by international case studies to illuminate the practical realities of hospitality management in different parts of the world â each chapter includes two case studies, with questions to encourage further analysis and discussion. Each chapter contains âIndustry Voicesâ and âTechnology in Practiceâ boxes, detailed reference lists, and links to relevant websites and videos. The book is also accompanied by additional online teaching resources, including PowerPoint slides for each chapter, a test bank of questions, and links to further resources such as additional case studies and videos. This volume is a vital resource for undergraduate hospitality students, as well as educators and practitioners globally.

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Book SynopsisMake ethical decisions with Ferrell/Fraedrich/Ferrell's BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, 14th Edition. Examples and exercises show students how morals and values can affect choices made in real organizations. Integrate ethics into strategic business decisions with reorganized, up-to-date chapters that present the ethical decision-making process in today's complex legal, social and political environments. New scenarios highlight economic and technological realities and the challenges that new managers are likely to encounter. Updates address the processes and best practices behind successful business ethics with the latest legislation and new coverage of global sustainability and corporate social responsibility. New cases provide insights into ethics in familiar organizations, while exercises and MindTap online resources reinforce concepts with hands-on applications.

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Book SynopsisRobbie Burns, aka the Naked Trader, is an ordinary bloke who quit his day job and traded his way to over £3 million buying and selling shares – tax-free. No gimmicks. No multiple screens. No lucky bubbles. Just common-sense trading techniques, tea, toast and afternoon naps. And a lot of time to do whatever else he wanted.While whole industries rely on making trading sound more difficult than it really is, the secret no one wants you to know is that anyone can use it to never have to work another ordinary job in their life. This book shows you how to do so without taking silly risks, swallowing a financial dictionary or staring at a screen all day.In the Naked Trader, Robbie Burns reveals:How stock market trading actually worksWhere to find quality companies (and what makes them decent)What a winning trade plan looks likeThe best times to buy and sell sharesProven methods for controlling risk (including the subtle art of stop-losses)The mindset you need for long-term successSurprising ways to make money in market meltdownsHow to trade shares in companies across the pondJust what he gets up to during his Spanish trading retreats!And many other real-life trading techniques from more than 25 years of success.You will also find out what his and others’ biggest mistakes have been, so that you can avoid them.This is the ultimate guide to making money in the stock market without getting bored or poor. Join Robbie and start trading the naked way!

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Book SynopsisWant to start your own business, but not sure where to begin?Mind Your Business is the ONLY book that teaches you everything you need to know about how to build a successful business from scratch. From developing your brand to designing products to identifying your legal and tax needs, this comprehensive guide will take you through every step of the process and help you create a unique and customized roadmap for your business. Mind Your Business is for aspiring entrepreneurs who are driven, ambitious, creative, and determined to build a business and life they love.Author Ilana Griffo shares the formula that turned her creative hobby into a six-figure design studio. From initial planning to long-term business strategy, Mind Your Business includes: • Insider tips from successful entrepreneurs • Advice to identify your ideal market and customer • Legal guidelines to protect your ass(ets) • Budget and forecast tools • How to avoid the pitfalls that doom most startups • Guidance on how to scale and grow • Suggestions on how to dominate online platforms • Tips to beat your competitors with SEO and social media Mind Your Business puts you in the driver’s seat. It will help you navigate the journey of starting your first business and take your ambitions and ideas from wishful thinking to successful reality.Trade Review“Finally, here is a book that can help you create a roadmap. Literally.” -- Sonja Rasula, Founder & CEO of Unique Markets

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Book SynopsisRichard W. Schabacker's great work, Technical Analysis and Stock Market Profits, is a worthy addition to any technical analyst's personal library or any market library.

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Book SynopsisTable of ContentsForeword xi Preface xiii Chapter 1 Martingale and Anti-Martingale 1 1.1 The Right Stake 1 1.2 Martingale 2 1.3 Anti-Martingale 9 1.4 More Examples 15 1.5 A Miraculous Technique? 17 1.6 Conclusions 20 Chapter 2 The Kelly Formula 21 2.1 Kelly and Co. 21 2.2 Conclusions 31 Chapter 3 A Banal Trading System 33 3.1 Analyzing a System Based on Moving Averages 33 3.2 Applying the Kelly Formula 37 3.3 Conclusions 52 Chapter 4 Money Management Models 53 4.1 The Fixed Fractional Method 54 4.2 Optimal f 60 4.3 Secure f 65 4.4 Fixed Ratio 68 4.5 Percent Volatility Model 81 4.6 Levels for Changing the Number of Contracts 91 4.7 Conclusions 92 Chapter 5 Refining the Techniques 94 5.1 The Importance of the Trader’s Temperament 94 5.2 Reduced f 95 5.3 Aggressive Ratio 97 5.4 Asymmetric Ratio 99 5.5 Timid Bold Equity 100 5.6 Equity Curve Trading 103 5.7 z-Score 110 5.8 Conclusions 112 Chapter 6 The Monte Carlo Simulation 114 6.1 Using the Monte Carlo Simulation 114 6.2 Maximum Loss 135 6.3 Conclusions 139 Chapter 7 The Work Plan 141 7.1 Using a Work Plan 141 7.2 Conclusions 155 Chapter 8 Combining Forces 157 8.1 Using a Combination of Systems 157 8.2 Portfolio Money Management 168 8.3 Which Capital? 169 8.4 The Effects of Portfolio Money Management 173 8.5 Conclusions 180 Chapter 9 Money Management When Trading Stocks 181 9.1 Trading in the Stock Market 181 9.2 Conclusions 192 Chapter 10 Portfolio Management 193 10.1 A Portfolio Approach 195 10.2 Some Improvements to the System 208 10.3 Conclusions 214 Chapter 11 Discretionary Trading 215 11.1 Trading Criteria and Definition 215 11.2 An Example: Mediaset 218 11.3 Adjusting Volatility During the Trade 225 11.4 Trading Futures 228 11.5 Conclusions 245 Chapter 12 Questions and Answers 246 Appendix I 252 I.1 The Impact of a Trading System on Planning 252 I.2 The Trading System 252 Appendix II 268 II.1 Understanding the Type of Strategy 268 Appendix III 278 III.1 The Advantages of Forex 278 Appendix IV Online Trading 282 IV.1 The Trader 282 IV.2 Trading Profits 284 IV.3 Systematic or Discretionary? 286 IV.4 Choosing the Broker 287 IV.5 Which Platform? 288 Index 291

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Book SynopsisOne of the BBC's most anticipated books for 2024An i-D non-fiction book of 2024A Stylist non-fiction book of 2024'An essential book' i-DWhat happens when our cultural and artistic lives are dictated to us by an algorithm? What does it mean when shareability supersedes innovation? How can we make a choice when the options have been so carefully arranged for us? From coffee shops to city grids to TikTok feeds and Netflix homepages the world over, algorithmic recommendations prescribe our experiences. This network of mathematically determined choices - the 'Filterworld' - has taken over, almost unnoticed, as we've grown accustomed to an insipid new normal. But to have our tastes, behaviours, and emotions governed by computers calls the very notion of free will into question. Internationally recognized journalist and New Yorker staff writer Kyle Chayka journeys through this ever-tightening web woven by algorithms. He explores how online and offline spaces alike have been engineered for seamless consumption. How the lowest common denominator is promoted at the expense of the complex, diverse or challenging. How users of technology contend with data-driven equations that promise to anticipate their desires but often get them wrong. How the FIlterworld is determining the very shape of culture itself. Chayka skilfully and compellingly traces this creeping, machine-guided curation that influences not just what culture we consume, but what culture is produced. In doing so, he attempts to answer to the most urgent question currently facing us: is personal freedom ever again possible on the Internet?Filterworld is a fascinating history of the rise of the algorithm and an important investigation into where it could take us next - if we let it.

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Book SynopsisAN INSTANT NEW YORK TIMES BESTSELLERProvocative and appealing . . . well worth your extremely limited time. Barbara Spindel, The Wall Street JournalThe average human lifespan is absurdly, insultingly brief. Assuming you live to be eighty, you have just over four thousand weeks.Nobody needs telling there isn't enough time. We're obsessed with our lengthening to-do lists, our overfilled inboxes, work-life balance, and the ceaseless battle against distraction; and we're deluged with advice on becoming more productive and efficient, and life hacks to optimize our days. But such techniques often end up making things worse. The sense of anxious hurry grows more intense, and still the most meaningful parts of life seem to lie just beyond the horizon. Still, we rarely make the connection between our daily struggles with time and the ultimate time management problem: the challenge of how best to use our four thousand weeks.Drawing o

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Book SynopsisThe world of business is changing. The single pursuit of profit at any cost has been replaced by a desire to build companies that create a better future—and enjoy commercial success.In Do Build, Alan Moore draws on his years of research into some of the most pioneering and progressive businesses on the planet. By speaking to their purpose-driven founders, he discovers that it is possible to lead with generosity, have a transparent supply chain, design products and services that are considered and joyful, and create a company culture where individuals flourish.By sharing examples of best practice, Moore invites us to create a different type of business: one that will regenerate and restore our economy, our environment, and our civilization. Are you ready to build a new reality?

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Book SynopsisMillions of Americans work full time, year round, for poverty-level wages. In 1998, Barbara Ehrenreich decided to join them. Leaving her home, she took the cheapest lodgings she could find, and accepted whatever jobs she was offered. Nickel and Dimed reveals low-rent America in all its tenacity, anxiety, and surprising generosity? exposing the darker side of American prosperity and the true cost of the American dream.Trade Review'An extraordinary achievement...surely one of the most gripping political books ever written' - Observer'A valuable and illuminating book...Barbara Ehrenreich is now our premier reporter of the underside of capitalism' - New York Times

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Book SynopsisKeith Stuart is a veteran technology, arts and media writer with over 20 years experience covering videogames and game culture. He started out on industry bible Edge magazine as features editor, covering the dawn of the PlayStation era; he has since written for GamesMaster, PC Gamer, T3, PlayStation Magazine, Eurogamer and Official Xbox Magazine. Stuart is the author of the bestselling novel A Boy Made of Blocks and is games editor at the Guardian.

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Book SynopsisPeople tend to be penny wise and pound foolish and cry over spilt milk, even though we are taught to do neither. Focusing on the present at the expense of the future and basing decisions on lost value are two mistakes common to decision-making that are particularly costly in the world of finance. Behavioral Finance: What Everyone Needs to KnowR provides an overview of common shortcuts and mistakes people make in managing their finances. It covers the common cognitive biases or errors that occur when people are collecting, processing, and interpreting information. These include emotional biases and the influence of social factors, from culture to the behavior of one''s peers. These effects vary during one''s life, reflecting differences in due to age, experience, and gender. Among the questions to be addressed are: How did the financial crisis of 2007-2008 spur understanding human behavior? What are market anomalies and how do they relate to behavioral biases? What role does overconfideTrade ReviewBehavioral Finance is a compact and useful overview of this important, comparatively new sub-field of finance and an excellent resource for practitioners wanting to refresh or deepen their understanding. * Enterprising Investor *If you are looking for a book that explains behavioral finance in plain understandable language, then this book is for you. This book adeptly applies the classic Socratic method to explain why the behavioral approach better explains the behavior of normal people than the neoclassical approach. * Hersh Shefrin, Mario L. Belotti Professor of Finance, Santa Clara University *Table of ContentsChapter 1. Foundations and Psychological Concepts Chapter 2. Cognitive Biases Chapter 3. Emotional Biases and Social/Cultural Influences Chapter 4. Investor Behavior Chapter 5. Nudge: The Influence of Frame Dependence Chapter 6. Cognitive Ability Notes Index

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Book SynopsisA Wall Street Journal Bestseller!What are venture capitalists saying about your startup behind closed doors? And what can you do to influence that conversation?If Silicon Valley is the greatest wealth-generating machine in the world, Sand Hill Road is its humming engine. That's where you'll find the biggest names in venture capital, including famed VC firm Andreessen Horowitz, where lawyer-turned-entrepreneur-turned-VC Scott Kupor serves as managing partner.Whether you're trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. In Secrets of Sand Hill Road, Kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs. Kupor explains, for instance:   • Why most VCs typically invest in only one startup in a given business category.    • Why the skill you need most when raising venture capital is the ability to tell a compelling story.    • How to handle a down round, when startups have to raise funds at a lower valuation than in the previous round.    • What to do when VCs get too entangled in the day-to-day operations of the business.    • Why you need to build relationships with potential acquirers long before you decide to sell. Filled with Kupor's firsthand experiences, insider advice, and practical takeaways, Secrets of Sand Hill Road is the guide every entrepreneur needs to turn their startup into the next unicorn.

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Book SynopsisThe surprising science of why being authentic holds you back—from the author of Why Do So Many Incompetent Men Become Leaders?"Just be yourself" might be the worst advice you''ve ever received.For years, we''ve been told that authenticity is the key to success—that we should be true to ourselves, tune out others'' opinions, and lead with unwavering genuineness. This feel-good message has spawned countless self-help books, leadership seminars, and viral social media posts.There''s just one problem: science says it''s wrong.Drawing on decades of research, renowned psychologist Tomas Chamorro-Premuzic reveals an uncomfortable truth: our obsession with authenticity is backfiring. From Silicon Valley''s authenticity worship to failed diversity programs, he exposes how our fixation on our "true selves" undermines both individual and organizational success.The most successful people aren''t those who rigidly "stay true to themselves." They''re the ones who adapt and evolve, largely by paying a great deal of attention to how others see them and adjusting their behavior to the requirements of each situation. The evidence is clear: when we focus less on expressing our authentic selves and more on understanding others, we become better humans.Blending the latest revelations in psychology with razor-sharp cultural critique, Don''t Be Yourself doesn''t just challenge conventional wisdom—it offers a playbook for long-lasting career success.

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Book SynopsisAuthor and consultant Jennifer Garvey Berger has worked with all types of leaders—from top executives at Google to nonprofit directors who are trying to make a dent in social change. She hears a version of the same plea from every client in nearly every sector around the world: "I know that complexity and uncertainty are testing my instincts, but I don't know which to trust. Is there some way to know what to do when I can't know what's next?" Her newest work is an answer to this plea. Using her background in adult development, complexity theories, and leadership consultancy, Garvey Berger discerns five pernicious and pervasive "mind traps" to frame the book. These are: the desire for simple stories, our sense that we are right, our desire to get along with others in our group, our fixation with control, and our constant quest to protect and defend our egos. In addition to understanding why these natural impulses steer us wrong in a fast-moving world, leaders will get powerful questions and approaches that help them escape these patterns.Trade Review"The greatest journey a leader can take is into a world of self-awareness, mindfulness, and curiosity. Unlocking Leadership Mindtraps is a pioneering handbook that I believe will help a new generation of leaders navigate complexity and find fulfillment." -- Vas Narasimhan, Chief Executive Officer * Novartis *"In this book, Jennifer explains key skills: listening to learn, disagreeing to expand, resolution to deepen relationships. I wish that every leader, and every person, would read this in today's increasingly interconnected yet polarized world!" -- Diane Tang, Vice President * Google *"This book is deceptively brilliant. It offers a host of very accessible practices that will result in creating the agile, innovative, engaged organizational conversations and cultures that can thrive amid complexity." -- Bob Anderson, Founder and Chairman * The Leadership Circle *"I don't know how Garvey Berger has managed to capture so much wisdom in such a small compass, but I do know we are all the beneficiaries!" -- Robert Kegan * Harvard University *"Thought-provoking, insightful, and empowering. This book opens up academic research to a broader audience, encouraging us all to expand the limits of our thinking. Jennifer's work continues to inspire me." -- Jill Ader, Chairwoman * Egon Zehnder *

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Book SynopsisMickey W. Mantle has been developing software for more than forty years as a software and hardware product creator, manager, and executive for companies that include Evans & Sutherland, Pixar, Broderbund, and Gracenote. He currently develops mobile/tablet applications, writes, and consults. Ron Lichty has been developing software for thirty years, most of them as a programming manager, director of development, and vice president of products and engineering for companies that include Apple, Fujitsu, Razorfish, and Schwab. He has written four books and hundreds of articles. He consults with startups and companies large and small to unravel the knots in software development and make it hum.Trade ReviewOver 50 five-star reviews on Amazon.com (U.S.)! “Lichty and Mantle have assembled a guide that will help you hire, motivate, and mentor a software development team that functions at the highest level. Their rules of thumb and coaching advice form a great blueprint for new and experienced software engineering managers alike.” –Tom Conrad, CTO, Pandora “I wish I’d had this material available years ago. I see lots and lots of ‘meat’ in here that I’ll use over and over again as I try to become a better manager. The writing style is right on, and I love the personal anecdotes.” –Steve Johnson, Senior Architect, Inlet Digital “ Managing the Unmanageable is a well-written, must-have reference book for anyone serious about building sustainable software teams that consistently deliver high-quality solutions that meet expectations. It is loaded with incredibly useful and practical tips and tricks to deal with real-life situations commonly encountered by software managers anywhere in the world. It tearlessly peels back the onion layers of the process of managing software developers–whether a handful of co-located programmers or thousands dispersed across the world–through a balance of battle-tested approaches and keen understanding of the various personalities and backgrounds of software team members. Finally, a book on software engineering that focuses on the manager’s dilemma of making a team of programmers work efficiently together. Every single software manager should have it on their bookshelf.” –Phac Le Tuan, CTO, Reepeet, and CEO, PaceWorks “Becoming a great engineering leader requires more than technical know-how; Ron and Mickey’s book provides a practical cookbook for the important softer side of engineering leadership, which can be applied to any software development organization.” –Paul Melmon, VP of Engineering, NICE Systems “EXCELLENT. Well-structured, logical, filled with great personal color and many little gems. You guys have done a great job here. Terrific balance between theory and practice, rich with info.” –Joe Kleinschmidt, CEO, Obindo, former CTO, Leverage Software “I started reading the nuggets section and it took fewer than four pages to improve my thinking. What struck me about the nuggets was that I could sense the genesis of this book: two masters of their craft learning from each other. Most books feel like a teacher describing a sterile version of what ‘ought to be done’ that leaves you wondering, ‘Will this work in the “real world”?’ Reading the nuggets felt like the sort of guidance that I would get from a trusted mentora–a mentor who I not only trusted, but one who trusted me to take the wisdom, understand its limits, and apply it correctly. It’s concentrated like a Reader’s Digest for technical management wisdom.” –Mike Fauzy, CTO, FauzyLogic “ Managing the Unmanageable is a great collection of sometimes-obvious and sometimes-not-obvious guidance for software managers. I wish that I had had this book when I first started managing teams, and it still is illuminating. For programmers who step into management, the hardest thing is to learn the soft skills. Ron and Mickey do a great job of illustrating not just the why but also the how.” –Bill Hofmann, VP of Engineering, Klamr.to “Unique dialogue around the human aspects of software development that is very much overdue.” –Mart Friedman, CEO and founder, Greenaxle Solutions “The advice provided herein about what to do on a new employee’s first day of work seems unique and very helpful!” –Steven Flannes, PhD, author, People Skills 3.0: Next-Generation Leadership Skills for Project Success “I just wish that I had this book when I started as a first-time manager five years ago!” –Kinnar Vora, VP, Product Development and Operations, Sequoia Retail Systems “The book provides insight to a unique group of people: programmers. Companies around the planet have struggled and are still struggling with how to best develop software products. Managing programmers is at the heart of developing software products successfully. Many project and organization leaders are ill-equipped to deal with programmers and software development in general. I think this book can bring insight to leaders of software organizations and help them understand and even get inside the head of programmers and therefore be more effective leaders.” –Michael Maitland, CEO (geek-in-charge), WhereTheGeeksRoam “I have enjoyed reading the book very much, and I wish I had it ten years ago–probably would have saved me from making certain mistakes. A lot of what I read is not new to me, but I have never seen so much relevant material assembled in one place. This book was just what I needed. I already feel that I’ve benefited from it.” –David Vydra, Continuous Delivery Advocate and Software Craftsman, TestDriven.com “I found the book very helpful. It heightened my sensitivity to my staff, even having managed for decades.” –Margo Kannenberg, Assistant Director, Application Development, HighWire Press “Mickey was my manager in my first role as programming manager. His real-world, pragmatic, hands-on guidance was a profound positive influence on everything I’ve ever done with management since. His is still my go-to advice as I develop and mentor managers. I’m pleased that he’s taken the time to canonize it in this book so that many more new and experienced managers can benefit from it.” –H. B. Siegel, Director, Amazon.com “Mantle and Lichty cut through abstract principles and present proven techniques that can increase the effectiveness of software development organizations. This book deserves a place on the real (or virtual) bookshelf of every software manager who wants to build an outstanding development team and create a culture where everyone enjoys coming to work. It’s especially valuable in telling managers what not to do, and how to address the inevitable problems that affect all organizations.” –Anthony I. (Tony) Wasserman, Professor of Software Management Practice, Carnegie Mellon University–Silicon Valley; ACM Fellow; and IEEE Life Fellow “Mickey was there on Long Island in the mid-1970s when the group now known as Pixar first formed, delivering successful software products then, and was still doing so, as manager, almost two decades later at Pixar itself. He knows what he’s talking about.” –Alvy Ray Smith, cofounder of Pixar “Ron and Mickey clearly understand how important it is for programmers to work on projects that make a difference and how essential it is for managers to create and foster a unique and innovative culture.” –Kathy Baldanza, VPE, Perforce Software “This book is a treasure trove of real-world experiences that will make you a more effective software development manager.” –Chris Richardson, founder of the original CloudFoundry.com, and author of POJOs in Action Table of Contents Chapter 1: Why Programmers Seem Unmanageable Chapter 2: Understanding Programmers Chapter 3: Finding and Hiring Great Programmers Chapter 4: Getting New Programmers Started Off Right Chapter 5: Becoming an Effective Programming Manager: Managing Down Chapter 6: Becoming an Effective Programming Manager: Managing Up, Out, and Yourself Chapter 7: Motivating Programmers Chapter 8: Establishing a Successful Programming Culture Chapter 9: Managing Successful Software Delivery Chapter 10: If You Are Agile, What Do Managers Do? TOOLS

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Book SynopsisFrom the aggressive US rhetoric against China, to the escalating trade war with tit for tat responses, and China's 2025 initiative that threatens the US global leadership in advanced technologies, tensions between the US and China (the two dominant forces of today's world) have never been higher. This book provides a timely analysis of the US-China relationship. Each model is deeply rooted in their respective histories and cultures, with both models highly successful in achieving their main goals and highly resilient over time. It explores the core misconceptions on governance, economic, social and military issues, and the root causes of these misconceptions. If China and US could close the gap by each understanding those differences and their implications, the author argues, they could work together to overcome global issues to the benefit of all. This updated paperback edition includes a new introduction covering recent events in US-China relations.

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Book SynopsisSuccinct, accessible, and authoritative, Thomas Piketty’s The Economics of Inequality is the ideal place to start for those who want to understand the fundamental issues at the heart of one the most pressing concerns in contemporary economics and politics. This work now appears in English for the first time.Trade ReviewIn a work that is aligned with but antecedent to his grand synthesis, Capital in the Twenty-First Century, French economist Piketty examines the structural causes of inequality… A discussion worth having and a book worth reading. * Kirkus Reviews *Piketty’s The Economics of Inequality is an excellent book and a great companion to Capital. This book is a remarkable mix of extensive data, attention to theory, and concern for policy. -- Axel Gosseries, Fund for Scientific Research (FRS-FNRS) and University of Louvain (UCL)If Piketty is right, inequality is increasing and cannot be cured by the free market; we must understand the problem to understand how to address it. This should be required reading for every concerned citizen. * Publishers Weekly *Even a brief guide to basic concepts in Piketty’s field of study can remind you, at every turn, that something profound is going on within the global economic system. The data, especially the data from recent decades, does not conceal the tale…Avarice and plunder play no part in the language of economics, but they too are causes and consequences of the phenomena Piketty describes. In some respects, his work is an assault on the kind of cult thinking that these days passes for economic and political analysis. -- Ian Bell * Glasgow Herald *Piketty’s The Economics of Inequality, which acts as a primer, provides a useful starting point for a wide audience. -- Tom Healy * Irish Times *Translated into English for the first time, it offers an exceptionally clear, cogent, and coherent discussion of economic inequality. -- Richard N. Cooper * Foreign Affairs *

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Book SynopsisThe latest no-f**ks-given guide from July 2017 New York Times bestselling author of the international sensations The Life-Changing Magic of Not Giving a F**k, Get Your Sh*t Together, You Do You, and Calm the F**k Down.How to stop saying yes when you can't, you shouldn't, or you just don't want toWith 2 million copies sold worldwide, Sarah Knight's bestselling No F*cks Given Guides prove that she's the Queen of No: no to a single extraneous f*ck given, to unwanted obligations, overcommitting, and overcomplicating her life.For Sarah, saying no is easy. For the rest of us, it's stress-inducing, blood pressure-raising, teeth-grinding hard. But it doesn't have to be. F**k No! is filled with tips, techniques, and practical strategies that will arm you with not only permission to decline, but plenty of ammunition for doing so.An encyclopedia of examples, a cornucopia of comebacks, a plethora of polite replies: if you're looking to say no (and without being selfish, unlikeable, or mired in missing out), you've come to the right place.Trade ReviewI love Knight's book * Sunday Times Magazine on The Life-Changing Magic of Not Giving a F**k *Life-affirming * Guardian on The Life-Changing Magic of Not Giving a F**k *Absolutely blinding. Read it. Do it. * Mail on Sunday on The Life-Changing Magic of Not Giving a F**k *Changed my life . . . I wasn't alone - the book became an international bestseller * Vogue on The Life-Changing Magic of Not Giving a F**k *s15For practical and sweary self-help advice with no bloody lectures, Sarah Knight is the bollocks * The Pool *

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Book SynopsisPresents historical data and analytics to support the claim that monetary policy - steady control of the money supply - matters profoundly in the management of the nation's economy, especially in navigating serious economic fluctuations.Trade Review"A monumental scholarly accomplishment... [sets] a new standard for the writing of monetary history."--The Economic JournalTable of Contents*Frontmatter, pg. i*Contents, pg. vii*Tables, pg. xiii*Charts, pg. xv*Preface, pg. xxi*CHAPTER 1. Introduction, pg. 1*CHAPTER 2. The Greenback Period, pg. 15*CHAPTER 3. Silver Politics and the Secular Decline in Prices, 1879-97, pg. 89*CHAPTER 4. Gold Inflation and Banking Reform, 1897-1914, pg. 135*CHAPTER 5. Early Years of the Federal Reserve System, 1914-21, pg. 189*CHAPTER 6. The High Tide of the Reserve System, 1921-29, pg. 240*CHAPTER 7. The Great Contraction, 1929-33, pg. 299*CHAPTER 8. New Deal Changes in the Banking Structure and Monetary Standard, pg. 420*CHAPTER 9. Cyclical Changes, 1933-41, pg. 493*CHAPTER 10. World War II Inflation, September 1939-August 1948, pg. 546*CHAPTER 11. Revival of Monetary Policy, 1948-60, pg. 592*CHAPTER 12. The Postwar Rise in Velocity, pg. 639*CHAPTER 13. A Summing Up, pg. 676*APPENDIX A. Basic Tables, pg. 703*APPENDIX B. Proximate Determinants of the Nominal Stock of Money, pg. 776*Director's Comment, pg. 809*Author Index, pg. 815*Subject Index, pg. 819

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Book SynopsisPhil Renshaw started his career in international banking and treasury, going on to become a Finance Director in the IT sector. Then he tuned into the fact that people, and hence people skills, generate the numbers. And with that insight, he launched a new career. He is now a management and executive coach, leadership development facilitator and an expert in the value of international assignments. Jenny Robinson has worked all over the world; been kidnapped (yes, but it wasn't that serious); driven through the Borneo jungle as her commute to work; and learnt to be effective in the normal office environments of Asia, Europe, America and Africa. She works on leadership development and as a mindfulness coach to senior executives.Table of Contents Chapter 1 First things first: chocks away! Chapter 2 Giving feedback: revving up Chapter 3 Being present: lift-off Chapter 4 Using Pause-Points: wheels up Chapter 5 Building trust and rapport: soaring high Chapter 6 Creating awareness: facing air turbulence Chapter 7 Changing perspective: admiring the view from 35,000 feet Chapter 8 Understanding through empathy: maintaining your altitude Chapter 9 Succeeding together: onward and upward Chapter 10 Creating actions to move forward: smooth landings Chapter 11 Learning to learn: time for reflection Chapter 12 More about YOU Chapter 13 More about OTHERS Chapter 14 More great TOOLS Chapter 15 More about ‘IS IT WORKING?’ Chapter 16 More about PROFESSIONAL COACHING Before you disembark Appendix: Coaching competencies

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Book SynopsisBread, cash, dosh, dough, loot. Call if what you like, it matters now more than ever. In The Ascent of Money, Niall Ferguson shows that financial history is the back-story to all history.From the banking dynasty who funded the Italian Renaissance to the stock market bubble that caused the French Revolution, this is the story of booms and busts as it''s never been told before.With the world in the grip of the biggest financial crisis since the Great Depression, there''s never been a better time to understand the ascent - and descent - of money.''Beautifully written ... Breathtakingly clever'' Sunday Telegraph''A lucid and racy account of financial history'' New Statesman ''A fine, readable and entertaining history'' Dominic Sandbrook, Daily Telegraph, Books of the Year ''The tales he tells of boom and bust, of triumph and disaster, of bubbles that inflate ... are the very essence of financial history'' Bill Emmott, Financial Times''An often enlightening and enjoyable tour through the underside of great events, a lesson in how the most successful great powers have always been underpinned by smart money'' Robert Skidelsky, New York Review of Books

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Book SynopsisWhen the world''s two largest steel producers went head to head in a bitter struggle for market domination, an epic corporate battle ensued that sent shockwaves through the political corridors of Europe, overheated the world''s financial markets and transformed the steel industry. Billions of dollars were at stake.At the heart of the battle were two men: Guy Dollé, Chairman and CEO of Luxembourg-based Arcelor, the world''s largest steel producer by turnover and Lakshmi Mittal, a self-made Indian industrialist and the richest man in Great Britain. Only one could prevail . . .Trade ReviewTim Bouquet was the first British journalist to write a major profile of Mittal, while Byron Ousey was a PR adviser to the Luxembourg government, one of Arcelor's biggest shareholders. Together they are admirably qualified to guide us through the myriad twists and turns of this compelling business saga and have produced an enormously entertaining read. * Christopher Silvester, Daily Express *Tim Bouquet and Byron Ousey have written an account of the takeover in the style of a thriller. Cold Steel describes the often brutal and chaotic five-month battle between Mittal and Arcelor. The combatants are described as though starring in a fictional * Bob Jones, Management Today *'A rare, insider's account of lots of people making millions... The book reads like a thriller, with each side trying to rope in other steel companies on both sides of the Atlantic as allies... As this book shows, money and business logic prevailed in the end over politics and protection. * The Economist *

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Book SynopsisThis 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done.Table of ContentsChapter 1: What Positioning is All About. Chapter 2: The Assault on the Mind. Chapter 3: Getting Into the Mind. Chapter 4: Those Little Ladders in Your Head. Chapter 5: You Can't get There from Here. Chapter 6: Positioning of a Leader. Chapter 7: Positioning of a Follower. Chapter 8: Repositioning the Competition. Chapter 9: The Power of the Name. Chapter 10: The No-Name Trap. Chapter 11: The Free-Ride Trap. Chapter 12: The Line-Extension Trap. Chapter 13: When Line Extension Can Work. Chapter 14: Positioning a Company: Monsanto. Chapter 15: Positioning a Product: Milk Duds. Chapter 16: Positioning a Service: Mailgram. Chapter 17: Positioning a Long Island Bank. Chapter 18: Positioning the Catholic Church. Chapter 19: Positioning Yourself & Your Career. Chapter 20: Six Steps to Success. Chapter 21: Playing the Positioning Game.

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Book SynopsisTHE CLASSIC BESTSELLING GUIDE TO LAUNCHING AND MAKING YOUR NEW PRODUCT, SERVICE OR IDEA A SUCCESS.''The ultimate entrepreneurship handbook'' - Arianna Huffington Whether you''re an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there''s no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki''s decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. SociTrade ReviewThe Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights -- Arianna Huffington, president and editor in chief, Huffington PostA successful entrepreneur requires three things: a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company -- Michael Moritz, Sequoia CapitalThis is a delightful, complete, and consummately practical entrepreneur's handbook. Every person who wants to start a business should read it -- Clayton Christensen, author of 'The Innovator's Dilemma'Anyone trying to change the world should read The Art of the Start -- Wendy Kopp, founder of Teach for AmericaThis is a must-read book for every entrepreneur -- Mark Cuban, owner of the Dallas Mavericks and star of Shark TankThank heavens that Guy Kawasaki has seen fit to rejig his entrepreneurs' bible. A sound guide for running a business from start to middle. * The Times *

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Book Synopsis''Dave Alred is the coach who helped Jonny Wilkinson keep his cool. We can all learn from him'' Matthew Syed, bestselling author of Black Box Thinking and Rebel Ideas''Dave Alred is a genius. There is simply no-one around to match him in his field'' Jonny Wilkinson _____________________________LEARN TO THRIVE UNDER PRESSURE WITH A LEADING PERFORMANCE COACHPressure is everywhere. Whether it''s the stress of hitting an important work deadline, an upcoming job interview, or an end of year exam, it gets the better of us all sometimes. So, how can we achieve our best under pressure and use it to our advantage?In The Pressure Principle, Dave Alred shares eight practical, ground-breaking lessons that you can easily apply to your day-to-day life to help you deal effectively with pressure and perform at your very best. After years of teaching, researching, and coaching, Alred has seen first-hand the consequences that pressure can produce and has created the ultimate universal guide to overcoming this for anyone who needs it. His lessons include: Mastering the physical symptoms of anxiety Understanding the power of language Improving our skills and ability to think effectively when under pressure The power and importance of practice Managing our expectations under pressure Alleviating sensory shut down when extreme pressure hitsNo matter what life throws at you, Dave Alred will equip you with the techniques to face it. _____________________________''Dr Dave Alred is one of the world''s most respected performance coaches'' Mr Porter''Dave Alred''s infectious enthusiasm is legitimate [...] The principles are universal'' TelegraphTrade Review'It gave me pointers that maybe I'd been missing out on [...] a tremendous help''The definitive guide to dealing with challenges, from the coach who taught Jonny Wilkinson how to deal with pressure. Dave Alred's ground-breaking principles will help you deliver your best at home, at work and in sport''Dr Dave Alred is one of the world's most respected performance coaches [...] brings together a vast amount of wisdom on the subject''I can comfortably say that he is the most complete coach I have come into contact with''Brilliant just enough information, just enough gossip about sports stars, this is the perfect present for me''Dave Alred is a genius. There is simply no-one around to match him in his field' -- Jonny Wilkinson'Dave Alred is the coach who helped Jonny Wilkinson keep his cool. We can all learn from him' -- Matthew Syed

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Book SynopsisTrade Review"Camila Russo has written the story of Vitalik Buterin and Ethereum—do I need to say more? Read it!" — Tyler Cowen, cofounder of Marginal Revolution “Bitcoin’s origin story has been widely covered, and thankfully Camila Russo has now narrated the similarly profound genesis of Ethereum. As cryptocurrency and borderless digital finance sweep the world, every tech enthusiast and financial radicalist should dive deep into The Infinite Machine. This is the founding of our swiftly approaching future.” — Erik Voorhees, CEO of ShapeShift “Camila Russo gives us a fascinating history on the birth and birthing pains of the Ethereum network, which has the potential to transform the way society functions. If Ethereum fulfills its promise, this book will be required reading at colleges, and if it doesn’t, it's still a great read.” — Michael Novogratz, cofounder of Galaxy Digital The Infinite Machine is the most thorough account of Ethereum's past, present, and likely future that I've encountered. Russo's background as a Bloomberg News reporter combined with her immersion in Ethereum makes her uniquely qualified to tell Ethereum's story. Reminiscent of Nathaniel Popper's work in its storytelling, finesse, and dedication to detail, The Infinite Machine is slated to be Ethereum's Digital Gold. Russo's timing is good, as Ethereum is poised to rise in the mainstream as Bitcoin's younger, more capable sibling. — Chris Burniske, cofounder at Placeholder Ventures and coauthor of Cryptoassets: The Innovative Investor's Guide to Bitcoin and Beyond "This real story reads like a colorful, cypherpunk sci-fi. Still visceral for anyone who was there, Russo eloquently captures the origin story of the burgeoning Web 3.0 movement that is driving the next generation of internet platforms. It'll become a canonical text on the history of the space." — Jesse Walden, founder of venture fund Variant and former Andreessen Horowitz investor "Russo—the ex-Bloomberg tech journalist who describes herself on Twitter as 'Chieftess at the Defiant'—has written a fast-paced, Michael Lewis-style history of crypto-currency which helps us sort out our Bitcoins from our Ethereums." — Literary Hub "This will appeal to people fascinated with the possibilities of cryptocurrency, as well as those interested in the personalities involved and the business history of the concept." — Library Journal “The Infinite Machine is well-organized, easy to follow, and serves as the best introduction to the world of Ethereum." — Wall Street Journal

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Book Synopsis''The emerging rock-star of Europe''s anti-austerity uprising.''Daily Telegraph ''A spirited book.''New YorkerIn this remarkable and provocative book, Yanis Varoufakis, former finance minister of Greece, explodes the myth that financialisation, ineffectual regulation of banks, greed and globalisation were the root causes of both the Eurozone crisis and the global economic crisis. Rather, they are symptoms of a much deeper malaise which can be traced all the way back to the Great Crash of 1929, then on through to the 1970s: the time when a Global Minotaur was born.Today''s deepening crisis in Europe is just one of the inevitable symptoms of the weakening Minotaur; of a global system which is now as unsustainable as it is imbalanced. Going beyond this, Varoufakis reveals how we might reintroduce a modicum of reason into what has become a perniciously irrational economic order.An essential account of the socio-economic events and hi

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Book SynopsisThe fourth edition of this widely used textbook on pricing and hedging of financial derivatives now also includes dynamic equilibrium theory and continues to combine sound mathematical principles with economic applications. Concentrating on the probabilistic theory of continuous time arbitrage pricing of financial derivatives, including stochastic optimal control theory and optimal stopping theory, Arbitrage Theory in Continuous Time is designed for graduate students in economics and mathematics, and combines the necessary mathematical background with a solid economic focus. It includes a solved example for every new technique presented, contains numerous exercises, and suggests further reading in each chapter. All concepts and ideas are discussed, not only from a mathematics point of view, but with lots of intuitive economic arguments.In the substantially extended fourth edition Tomas Björk has added completely new chapters on incomplete markets, treating such topics as the Esscher trTrade ReviewReview from previous edition This book is one of the best of a large number of new books on mathematical and probabilistic models in finance, positioned between the books by Hull and Duffie on a mathematical scale...This is a highly reasonable book and strikes a balance between mathematical development and intuitive explanation. * Short Book Reviews *Table of Contents1: Introduction I. Discrete Time Models 2: The Binomial Model 3: A More General One period Model II. Stochastic Calculus 4: Stochastic Integrals 5: Stochastic Differential Equations III. Arbitrage Theory 6: Portfolio Dynamics 7: Arbitrage Pricing 8: Completeness and Hedging 9: A Primer on Incomplete Markets 10: Parity Relations and Delta Hedging 11: The Martingale Approach to Arbitrage Theory 12: The Mathematics of the Martingale Approach 13: Black-Scholes from a Martingale Point of View 14: Multidimensional Models: Martingale Approach 15: Change of Numeraire 16: Dividends 17: Forward and Futures Contracts 18: Currency Derivatives 19: Bonds and Interest Rates 20: Short Rate Models 21: Martingale Models for the Short Rate 22: Forward Rate Models 23: LIBOR Market Models 24: Potentials and Positive Interest IV. Optimal Control and Investment Theory 25: Stochastic Optimal Control 26: Optimal Consumption and Investment 27: The Martingale Approach to Optimal Investment 28: Optimal Stopping Theory and American Options V. Incomplete Markets 29: Incomplete Markets 30: The Esscher Transform and the Minimal Martingale Measure 31: Minimizing f-divergence 32: Portfolio Optimization in Incomplete Markets 33: Utility Indifference Pricing and Other Topics 34: Good Deal Bounds VI. Dynamic Equilibrium Theory 35: Equilibrium Theory: A Simple Production Model 36: The Cox-Ingersoll-Ross Factor Model 37: The Cox-Ingersoll-Ross Interest Rate Model 38: Endowment Equilibrium: Unit Net Supply

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Book Synopsis'A classic' - Simon Kuper, Financial Times'Brilliant' - James O'Brien, author of How to be RightThe five laws that confirm our worst fears: stupid people can and do rule the world.Since time immemorial, a powerful dark force has hindered the growth of human welfare and happiness.Trade ReviewA classic * Simon Kuper, Financial Times *Brilliant. * James O'Brien, author of How to be Right *A masterly book * Nassim Nicholas Taleb *This is a very funny book, but Carlo Cipolla's underlying insight really matters: there's a lot of stupidity about, including in society's highest circles – and the stupid wield a surprising amount of power, because the rest of us can never guess what idiotic thing they'll do next. We need to get wise to stupidity, and Cipolla's drily witty rules are a great place to start. * Oliver Burkeman *Cipolla’s subtle tongue-in-cheek humour made this book an underground classic in Italy. Today, under current worldwide political trends, it reads more like black humour. Keep in mind: reliable statistical data shows that 98% of the people seriously believe that they are far less stupid than the average. * Carlo Rovelli, author of Seven Brief Lessons on Physics *

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Book SynopsisThis isthe terrifying story of China's vampire economy.State capitalism. Socialism with Chinese characteristics. A socialist market economy. There have been numerous descriptions of the Chinese economy. However, none seems to capture the predatory, at times surreal, nature of the economy of the world's most populous nation nor the often bruising and mind-bending experience of doing business with the Middle Kingdom.Rules and agreements mean little. Markets are distorted, statistics fabricated, foreign industrial secrets and technology systematically stolen. Companies and entrepreneurs, at home and abroad, are bullied often with the collusion of the victims themselves. The Party is in every boardroom and lab, with businesses thriving or dying at its will.All this is part of realising President Xi Jinping's ambition of China becoming the world's pre-eminent economic, technological and military power.

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