Description
Book SynopsisThe Business Gamehere's how you can win! Are you a business owner, manager, or employee who struggles with:
- Taxes, cash flow, sales, and profits
- Marketing and advertising effectiveness
- Hiring, motivating, and managing talent
- The economy, stock market, and competitors
- Bosses, boards, stockholders and partners
- Never-ending to-do lists and sacrificing your quality of life to succeed?
If you answered yes to any of these, you've been playing The Business Game and suffering the consequences. Even if you're rolling in profits right now, there are hidden costs you're paying to earn that moneymoney that's always at risk.
You learned the rules and you've been faithful to them, thinking you can win. But you can't really win The Business Game, because it's designed to be unwinnablethat is, as long as you play by the rules you were taught. The only way to truly win is to bust loose from the old game and
Table of Contents
Foreword John Assaraf vii
Introduction xi
Chapter 1 The Big Lie 1
Chapter 2 The Big Truth 15
Chapter 3 The Fantasy Factory 33
Chapter 4 Dropping Anchors 43
Chapter 5 The Physics of Fiction 53
Chapter 6 The Two Ps 65
Chapter 7 The Many Faces of Power 79
Chapter 8 The Myth of Cause and Effect 87
Chapter 9 Redefining the Nature of Business 95
Chapter 10 The Sun and Clouds Effect 107
Chapter 11 Assembling the Drill—Part 1 119
Chapter 12 Assembling the Drill—Part 2 135
Chapter 13 Stranger in a Strange Land 161
Chapter 14 When the Going Gets Tough 191
Chapter 15 Recreating Yourself, Your Team, Your Customers, Your Business, and Everything in Between 199
Chapter 16 Red Pill or Blue Pill? 231
Appendix Additional Support Resources 245
Expressions of Appreciation 251
Index 255
