Description

Book Synopsis
In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company''s product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations determine which products are most worthy of resource allocation design and implement a portfolio management process maximize the value of their portfolios and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market.

Portfolio Management For New Products Second

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£33.25

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A Hardback by Elko J. Kleinschmidt, Robert Cooper, Scott J. Edgett

1 in stock


    View other formats and editions of Portfolio Management For New Products Second by Elko J. Kleinschmidt

    Publisher: INGRAM PUBLISHER SERVICES US
    Publication Date: 04/01/2002
    ISBN13: 9780738205144, 978-0738205144
    ISBN10: 0738205141
    Also in:
    Business, Finance & Law Business and Management

    Description

    Book Synopsis
    In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company''s product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations determine which products are most worthy of resource allocation design and implement a portfolio management process maximize the value of their portfolios and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market.

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