Description
Book SynopsisIntended for students of economics, wine professionals, and general readers who seek to gain a unified and systematic understanding of the economic organization of the wine trade, this title delivers information about complex attributes of wine; grape growing, wine production, and wine distribution activities; and wine firms and consumers.
Trade ReviewIf you have an interest in pushing deeper into the academic side of wine economics, this is a good place to begin. -- Mike Veseth The Wine Economist "A masterful job. This is a fine piece of work, covering a myriad of topics through the eyes of an economist." California Grapevine "A fascinating study that shines a light on the wine industry's economic importance, how it is structured, government regulation, and the various wine companies who make up the industry." -- Paul O'Doherty JancisRobinson.com "A comprehensive, economic assessment of wine and the wine industry in America." International Wine Review Blog "This book should be at the top of your 'to read' list." -- Bob Walch Central Coast Weekend
Table of ContentsList of Illustrations List of Tables Preface Acknowledgments Introduction 1. The Economic Approach to the Study of Wine 2. The Wine Product 3. Wine Sensory Characteristics 4. Grape Growing 5. Grape Markets and Supply Cycles 6. Wine Production 7. Bulk Wine, Private-Label Wine, and Wine Alcohol 8. Wine Distribution and Government Regulation 9. The Wine Firm 10. Wine-Firm Behavior 11. The Wine Consumer and Demand 12. The Wine Consumer, Quality, and Price 13. The Globalization of Wine Conclusion Notes References Index
