Business, Finance & Law Books
McGraw-Hill Education Managing Operations Across The Supply Chain ISE
Book SynopsisThe Fifth Edition of Managing Operations Across the Supply Chain offers a global, supply chain perspective of operations management treatment that embraces the foundations of operations management but includes new frameworks, concepts, and tools to address the demands of today and changing needs of the future. We live in dynamic and exciting times due to many changes affecting nearly every aspect of business - including operations management. This fourth edition reflects key shifts in operations management.Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.Table of ContentsPart 1: SUPPLY CHAIN: A PERSPECTIVE FOR OPERATIONS MANAGEMENT Chapter 1: Introduction to Managing Operations Across the Supply Chain Chapter 2: Operations and Supply Chain Strategy Part 2: FOUNDATIONS OF OPERATIONS MANAGEMENTChapter 3: Managing Processes and Capacity Chapter 3: Chapter Supplement: Process Mapping and Analysis Chapter 4: Product/Process Innovation Chapter 5: Manufacturing and Service Process Structures Chapter 6: Managing Quality Chapter 6: Chapter Supplement: Quality Improvement Tools Chapter 7: Managing Inventories Chapter 8: Lean Systems Part 3: INTEGRATING RELATIONSHIPS ACROSS THE SUPPLY CHAIN Chapter 9: Customer Service Management Chapter 10: Sourcing and Supply Management Chapter 11: Logistics Management Part 4: PLANNING FOR INTEGRATED OPERATIONS ACROSS THE SUPPLY CHAIN Chapter 12: Demand Planning: Forecasting and Demand ManagementChapter 13: Sales and Operations Planning Chapter 14: Materials and Resource Requirements Planning
£56.04
McGraw-Hill Education Managerial Economics Foundations of Business
Book SynopsisThomas' Managerial Economics: Foundations of Business Analysis and Strategy emphasizes an economic way of thinking while focusing on business analytics in an easy-to-learn and easy-to-teach-from way. This self-contained textbook requires no previous training in economics. Managerial Economics develops critical thinking skills and provides students with a logical way of analyzing both routine decisions of managing the daily operations of a business as well as longer-run strategic decisions designed to manipulate actions and reactions of rival firms.Table of ContentsCHAPTER 1: Managers, Profits, and Markets CHAPTER 2: Demand, Supply, and Market Equilibrium CHAPTER 3: Marginal Analysis for Optimal Decisions CHAPTER 4: Basic Estimation Techniques CHAPTER 5: Theory of Consumer Behavior CHAPTER 6: Elasticity and Demand CHAPTER 7: Demand Estimation and Forecasting Online Appendix 1: Estimating and Forecasting Industry Demand for Price-Taking Firms CHAPTER 8: Production and Cost in the Short Run CHAPTER 9: Production and Cost in the Long Run CHAPTER 10: Production and Cost Estimation Online Appendix 2: Linear Programming CHAPTER 11: Managerial Decisions in Competitive Markets Online Appendix 3: Producer Surplus and Economic Rent CHAPTER 12: Managerial Decisions for Firms with Market Power CHAPTER 13: Strategic Decision Making in Oligopoly Markets CHAPTER 14: Advanced Pricing Techniques Online Appendix 4: Pricing Multiple Products Related in Production CHAPTER 15: Decisions under Risk and Uncertainty CHAPTER 16: Government Regulation of Business Web Chapter 1: The Investment Decision
£61.74
Advertising and Integrated Brand Promotion with
Book SynopsisPlace yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you'll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery.A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book's integrated learning experience gives you hands-on practice putting chapter concepts into action.This clearly written text brings a solid underst
£112.50
Strategic Management Concepts Competitiveness and Globalization
Book SynopsisExamine strategic management with the market-leading text that sets the standard for the most intellectually rich, yet thoroughly practical, analysis of strategic management today. Written by highly respected experts Hitt, Ireland, and Hoskisson, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASES, Eleventh Edition, combines the latest cutting-edge research and strategic management trends with ideas from some of today's most prominent scholars. This is the only text that integrates the classic industrial organization model with a resource-based view of the firm to give you a complete understanding of how today's businesses use strategic management to establish a sustained competitive advantage.A strong global focus and examples from more than 600 emerging and leading companies place ideas into context within an inviting, practical presentation. A wealth of learning features and more than 30 all-new compelling cases examine a broad range of critical issues confro
£50.34
OM5 with CourseMate 1 term 6 months Printed Access Card New Engaging Titles from 4ltr Press
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£44.09
Cengage Learning, Inc Marketing 2016
Book SynopsisPride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new "Ask a Marketer" videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career sucTable of ContentsPart I: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS. 1. An Overview of Strategic Marketing. 2. Planning, Implementing, and Evaluating Marketing Strategies. Part II: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITIES. 3. The Marketing Environment. 4. Social Responsibility and Ethics in Marketing. Part III: MARKETING RESEARCH AND TARGET MARKET ANALYSIS. 5. Marketing Research and Information Systems. 6. Target Markets Segmentation and Evaluation. Part IV: BUYING BEHAVIOR, GLOBAL MARKETING, AND DIGITAL MARKETING. 7. Consumer Buying Behavior. 8. Business Markets and Buying Behavior. 9. Reaching Global Markets. 10. Digital Marketing and Social Networking. Part V: PRODUCT DECISIONS. 11. Product Concepts, Branding and Packaging. 12. Developing and Managing Products. 13. Services Marketing. Part VI: DISTRIBUTION DECISIONS. 14. Marketing Channels and Supply-Chain Management. 15. Retailing, Direct Marketing and Wholesaling. Part VII: PROMOTION DECISIONS. 16. Integrated Marketing Communications. 17. Advertising and Public Relations. 18. Personal Selling and Sales Promotion. Part VIII: PRICING DECISIONS. 19. Pricing Concepts. 20. Setting Prices. Career Appendix. Financial Analysis. Sample Marketing Plan.
£999.99
Lulu.com De snelle bouwvergunning praktijktips om soepel
Book Synopsis
£7.66
Pearson Education Limited myMISlab with Pearson eText Standalone Access Card for Information Systems Today International Edition
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£36.13
Pearson Education Limited MyManagementLab with Pearson eText Standalone Access Card for Modern Management International Edition
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£39.94
Pearson Education Acquisition Essentials
Book SynopsisDenzil Rankine is chief executive and founder of AMR International, which has offices in London, Frankfurt and New York. Denzil has advised on agreed and hostile acquisitions and private equity transactions with values ranging up to $2 bn. Denzil is the author of four books on Mergers & Acquisitions. Peter Howson is a director of AMR International, and has over 25 years' experience of M&A and business development both in industry and as an advisor. He is a qualified accountant and has an MBA from Manchester Business School. Table of Contents 1 The foundations 2 Finding candidates 3 Preliminary negotiations 4 Working with advisers 5 The integration plan 6 Investigating the target 7 Valuation 8 Negotiation 9 The sale and purchase agreement Index
£999.99
Pearson Education Mastering Islamic Finance A practical guide to
Book SynopsisMastering Islamic Finance will give practitioners an understanding of Islamic finance, from the basic techniques, through to advanced applications. Helping to demystify and clarify the differences with conventional banking, it will enable practitioners to develop Sharia compliant products for customers.Table of ContentsAbout the authorPublisher’s acknowledgements Author's acknowledgements Part 1: Background 1. The Islamic Finance Phenomenon Introduction The Islamic finance phenomenon Why does Islamic finance exist? Why is Islamic finance now a sizeable and growing market? Key challenges facing the industry Conclusion 2. Islam – key beliefs, principles and practices Introduction Belief system Key practices – the five pillars of action Importance of the Qur’an and the Sunnah Interpretation of the sharia The role of scholars and sharia supervisory boards in Islamic finance Conclusion 3. How Islamic finance differs from conventional banking The Islamic economic model Key Islamic finance principles Conclusion 4. Valid commercial contracts in Islamic finance Introduction Key conditions for validity of contracts Integrity of contractual arrangements Status and use of promises Part 2: Islamic Finance in Practice 5. Key transaction types in Islamic finance Introduction Equity type: transactions Mudarabah (Partnership; one party contributes capital) Musharakah (Partnership; both parties contribute capital) Asset finance: Murabaha (Sale of an asset at a known profit mark up) Ijara (Leasing of an asset) Istisn’a (Sale of an item to be constructed or manufactured) Salam (Sale of fungible item yet to be produced) Other key transaction types: Wakala (Agent providing services to a Principal) Hawalah (Transferring a debt) Rahn (Providing security) Kafalah (Providing a guarantee) Conclusion 6. Sukuk Introduction Definition Mechanics of a sukuk transaction Types of sukuk Asset-based versus asset-backed sukuk Sukuk and the secondary market A strong future for sukuk Conclusion 7. Sharia-compliant investments and wealth management Introduction Sharia-compliant investments Zakat by Iqbal Nasim Sharia compliant estate distribution and Islamic wills by Haroon Rashid Conclusion 8. Takaful – Islamic insurance Introduction Sharia perspective on conventional insurance Takaful – the Islamic alternative Takaful models Types of takaful policy The future of the takaful industry Conclusion 9. The future of Islamic finance Introduction Recommendations for success by IFSB and IDB/IRTI Opinion pieces The Christian view of usury by Robert Van De Weyer The future of Islamic finance by Dr Sayd Farook The secret to long term success: get the direction of travel right by Faizal Karbani Index
£999.99
Pearson Education International Human Resource Management
Book SynopsisThis engaging textbook offers a readable introduction to International Human Resource Management. It explores the international dimensions of managing human resources, with a focus on comparative HRM and multinational organisations. It tackles the issues raised by cross-national differences in HRM styles and explores key themes.Table of ContentsChapter 1 - Globalization, National Systems & Multinational Companies Chapter 2 - National Employment Systems and International HRM Chapter 3 - The European Union: A Case of Advanced Regional Integration Chapter 4 - International Structure and Strategy Chapter 5 - Global Integration Chapter 6 - The Transfer of HR Practices in MNCs Chapter 7 - Cross-Border Mergers and Acquisitions Chapter 8 - Outsourcing and Human Resource Management Chapter 9 - International Leadership DevelopmentChapter 10 - Recruitment and Selection of International Managers Chapter 11 - International pay and compensation Chapter 12 - International and Comparative Employee Voice Chapter 13 - International Corporate Social Responsibility Chapter 14 - International Migration and HRM
£999.99
Pearson Education Talkability
Book SynopsisAfter graduating in London, with degrees in both economics and psychology, James Borg had a successful career in advertising, sales, marketing and journalism. This equipped him well for his current role as a work psychologist, business consultant and trainer in persuasion techniques, interpersonal skills and memory improvement. With his fascination for the human mind from a young age (he was admitted as one of the youngest ever members of The Magic Circle after his demonstration of 'mind-reading' and memory feats) he performed occasionally with a routine known as 'The mind and magic of James Borg'. Tuning in to other people's thoughts - and being aware of our own - is his prescription for success in all aspects of life. He's often invited on BBC radio and was selected as a Harvard Business Review author for May 2009.
£11.69
Pearson Education Brilliant Answers to Tough Interview Questions
Book SynopsisSusan Hodgson previously ran a university careers service and worked closely with students preparing them to take many of the tests covered here and helping them to deal with the results. She also worked closely with employers helping them to use her practising students as guinea pigs for some of their aptitude test development. Susan's own first degree is in psychology and she now works as an independent careers consultant and writer.Table of ContentsAbout the author Acknowledgements Introduction 1 Preparation - the first step to success 2 Everything you have learned 3 Working well 4 Is this the place for you? 5 The personal touch 6 Your career path - the rough and the smooth 7 Climbing the ladder 8 Are you confident that you are competent? 9 Your past - tricky moments 10 Your future - a tough world 11 An equal chance of success 12 Turning the tables 13 Every kind of interview 14 Interviews past - interviews yet to come Index of questions
£11.69
Pearson Education My New Business
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£15.29
Pearson Education 25 NeedToKnow Management Models
Book SynopsisGerben van de Berg is a management consultant at Berenschot. He is a co-author of the book Excellence = optimization and innovation and (co)author of several articles on strategic management.Table of ContentsAbout the authors Publisher's acknowledgements Introduction How to use this book Top 10 do's and don’ts of using management models Part 1: Strategy 1. Ansoff’s matrix and product market grid 2. Strategic dialogue 3. Business model canvas 4. SWOT analysis Part 2: Organisation and governance 5. Balanced scorecard 6. Benchmarking 7. The value chain Part 3: Finance 8. Activity-based costing 9. Discounted cash flow (DCF) and net present value (NPV) Part 4: Marketing and sales 10. 4Ps of marketing (Kotler) 11. Customer journey mapping 12. Stakeholder management Part 5: Operations 13. Kaizen /Gemba 14. Root cause analysis/Pareto analysis 15. Six sigma Part 6: Innovation 16. Disruptive innovation 17. Innovation circle 18. Stage-Gate model Part 7: Change management 19. Eight phases of change (Kotter) 20. Team roles (Belbin) 21. The Deming Cycle: plan-do-check-act Part 8: Leadership and management 22. Competing values 23. Core quadrants 24. Cultural dimensions (Hofstede) 25. Seven habits of highly effective people (Covey) Ten useful books to read next Glossary of terms Index
£14.24
Pearson Education 25 NeedToKnow Strategy Tools
Book SynopsisVaughan Evans is an independent strategy consultant with a background in industry economics. He worked at management and technology consultants Arthur D. Little and at investment bank Bankers Trust. Vaughan graduated from Cambridge and has a Sloan Fellowship with distinction from London Business School. He is the author of four previous books, including the best-selling Financial Times Essential Guide to Writing a Business Plan. Trade Review“Amid all the dross of managerial writing, Vaughan Evans has once again done an outstanding job in sifting for gold. Carefully selected and succinctly described, with a view to both explanatory power and their applicability in practice, these tools are indispensable for anyone considering the future of their business.” Dominic Houlder, Adjunct Professor in Strategy and Entrepreneurship, London Business School “This is a highly practical, punchy and brilliantly written guide to strategy development. It is perfect for managers of large and small businesses who need to make big decisions, but have limited time for long tomes on business theory. An excellent read.” Charles Ind, Managing Partner, Bowmark Capital LLP "I wish I had written this book: extremely practical and clear, but full of rich content. It is a terrific compendium of all the major strategy tools, brought to life with great examples. Definitely the best strategy book around for people who think they can't read strategy books." Marcus Alexander, Strategy Professor, London Business School "This book does a superb job demystifying strategy and bringing it within the reach of anyone who takes the time to read it and apply the tools. Strategy made simple." Jeff van der Eems, Chief Executive Officer, United Biscuits International “An excellent guide to setting strategy for businesses large and small. I particularly liked the focus on really understanding the sources of sustainable competitive advantage in the key areas of a business. The techniques described for achieving this, combined with the recommended emphasis on detailed quantitative analysis, will be of great benefit to any enterprise. Adrian Beecroft, Chairman, Dawn Capital and former Chief Investment Officer, Apax Partners "A compulsory read for every leader, wherever they sit in a firm. These are 25 need-to-know tools to help them devise robust plans to get the business from A to B and help win the commitment of their teams." Ian Armitage, former Managing Partner, HgCapital “Of all the books on business strategy, this is the most concise, lucid and elegantly structured statement of the current state of knowledge. Brilliant, and beautifully written.” Jules Goddard, Fellow, London Business School “Here are the main strategy tools, elegantly and vividly described, with the bonus of an often intriguing real life example placed alongside each one, from Samuel Adams to Zara, Marvel to Madonna. Perfect reading for the long distance journey.” Stephen Lawrence, Chief Executive, Protocol Education Ltd and former Managing Director, Arthur D. Little “A concise distillation of the writer’s deep knowledge of strategic thinking, distilled into a highly readable format. Even the busiest executive should find time to read these excellent 25 pointers.” Vince O'Brien, Director, Montagu Private Equity LLP “Like economists, no two business strategists will come up with the same list of 25 most important strategy tools. But Evans makes his case well and sets out his selection lucidly. And the ratio of one case study per tool adds both relevance and zip to the book. A terrific read.” Christine Harvey, former Director of Business Analysis and Planning, GlaxoSmithKline R&D “This book offers a refreshing insight into the core strategy tools. Compelling reading for all.” Mike Garland, Head Table of Contents About the author Publisher's acknowledgements Introduction Top 10 Dos and Don’ts of Strategy Development 1. Identifying key segments: Using it: IBM 2. Setting long-term goals: Using it: Virgin Galactic 3. Setting SMART objectives: Using it: the BBC 4. Core Ideology (Collins and Porras): Using it: Sony 5. The HOOF approach to demand forecasting (Evans): Using it: Apps 6. The five forces (Porter): Using it: Blockbuster 7. Rating competitive position: Using it: Samuel Adams 8. The resource and capability strengths/importance matrix (Grant): Using it: Virgin Group 9. The value chain (Porter): Using it: Zara 10. The product/market matrix (Ansoff): Using it: Virgin Cola 11. The attractiveness/advantage matrix (GE/McKinsey): Using it: Extramural Ltd 12. The growth/share matrix (BCG): Using it: Extramural Ltd 13. Three generic strategies (Porter): Using it: Southwest Airlines 14. The experience curve (BCG): Using it: Energy technologies 15. Blue ocean strategy (Kim and Mauborgne): Using it: Cirque du Soleil 16. Optimising the corporate portfolio: Using it: Extramural Ltd 17. Creating value through mergers, acquisitions and alliances: Using it: Lloyds Banking Group 18. Creating parenting value (Goold, Campbell and Alexander): Using it: Oil company mineral resources 19. Core competences (Hamel and Prahalad): Using it: Red Bull 20. Deliberate and Emergent Strategy (Mintzberg): Using it: Facebook 21. Profit from the core (Zook): Using it: Marvel Entertainment 22. Disruptive technologies (Christensen): Using it: Toyota 23. Good strategy, bad strategy (Rumelt): Using it: Wal-Mart 24. Innovation hot spots (Gratton): Using it: Linux 25. The Suns & Clouds Chart (Evans): Using it: Madonna Conclusion 10 Useful Strategy Books to Read Next Glossary of terms References and Further Reading Index
£14.24
Pearson Education 25 NeedToKnow Key Performance Indicators
Book SynopsisBernard Marr is a leading global authority and best-selling author on organisational performance and business success. He regularly advises leading companies, organisations and governments across the globe, making him an acclaimed and award-winning keynote speaker, researcher, consultant and teacher. He is acknowledged by the CEO Journal as one of today's leading business brains. Table of ContentsAbout the author Publisher’s acknowledgements Introduction The top 10 do's and dont's of using Key Performance Indicators part 1 Measuring and understanding your customers 1 Net promoter score (NPS) 2 Customer profitability score 3 Customer retention rate 4 Conversion rate 5 Relative market share part 2 Measuring and understanding your financial performance 6 Revenue growth rate 7 Net profit 8 Net profit margin 9 Gross profit margin 10 Operating profit margin 11 Return on investment (ROI) 12 Cash conversion cycle (CCC) part 3 Measuring and understanding your internal processes 13 Capacity utilisation rate (CUR) 14 Project schedule variance (PSV) 15 Project cost variance (PCV) 16 Earned value (EV) metric 17 Order fulfilment cycle time (OFCT) 18 Delivery in full, on time (DIFOT) rate 19 Quality index 20 Process downtime level part 4 Measuring and understanding your employees 21 Staff advocacy score 22 Employee engagement level 23 Absenteeism Bradford factor 24 Human capital value added (HCVA) 25 360-degree feedback score 10 useful books to read next Glossary of terms Index
£999.99
Pearson Education International Business
Book SynopsisTable of ContentsPreface: using this book xv Acknowledgements xvii Abbreviations xix 1 Introduction to international business 1 2 Internationalisation process 37 3 International business: theory and practice 73 4 The political, legal, economic and technological environment 121 5 International sociocultural environment 159 6 International ethical and ecological environment 189 7 International strategic issues 221 8 International human resource management 278 9 International marketing 303 10 International finance: theory and practice 340 References 370 Index 375
£62.99
Pearson Education New Business Next Steps
Book SynopsisEd Goodman is a business start up mentor and has worked with over 10,000 start ups to successfully build their knowledge and experiences of financial management, social media, networking and more. Ann Hawkins is a business start up consultant and guides business owners through critical periods of growth, especially those dealing with change in employment practices and technology. She founded The Inspired Group in 2005, a peer group learning experience.Table of Contents 1 Managing the business 2 Managing growth 3 Managing finances 4 Managing social media 5 Managing technology 6 Managing marketing 7 Managing sales 8 Managing customers 9 Managing people 10 Managing your exit
£15.29
Pearson Education Leadership Workout The
Book SynopsisNick Winston worked as a Learning Consultant for QA for two years, specialising in management and leadership development. In his previous roles, such as Managing Director of a recruitment consultancy and Training Manager for a Business Consultancy, Nick lead project teams of over 300 staff and acted as Lead Facilitator for some of Europe's largest Change and Transformation projects.Table of ContentsAbout the author Author's acknowledgements Publisher's acknowledgements Introduction Self-assessment questionnaire Part 1: 10 Steps to Better Leadership Step 1: Developing the right attitude Step 2: Communication – how to get the best out of people Step 3: How to build trust Step 4: Adapting your leadership style for the best outcome Step 5: Setting objectives that work Step 6: Delegating to and up-skilling your team Step 7: Motivating and engaging people Step 8: Giving feedback that leads to positive change Step 9: Moving from being reactive to proactive Step 10: Managing up (or how to say no without ruining your career) Part 2: 10 Leadership Skills in Action Leading a new team Leading a meeting Leading an appraisal Leading a conflict resolution session Leading a teleconference Leading a virtual team Leading a project Leading a strategy Leading a presentation Leading an interview Part 3: 10 Common Leadership Challenges How do I balance leadership responsibilities with my day job? How do I manage a team that is split over multiple locations? How do I manage someone I’ve been promoted over? How do I deal with conflict in my team? How do I manage someone who is better than me? How do I engage my team with change? How do I appear confident, authoritative? How do I stay informed without micromanaging? How do I build team unity? How do I set effective targets? Putting it into action (the mentor toolkit) Self-assesment questionnaire Index
£13.49
Pearson Education Financial Theory and Corporate Policy
Book SynopsisTable of ContentsI. FINANCIAL THEORY. 1. Introduction to Capital Markets, Consumption and Investment. 2. Investment Decisions: The Certainty Case. 3. Theory of Choice Under Uncertainty: Utility Theory. 4. State-Preference Theory. 5. Objects of Choice. 6. Market Equilibrium: CAPM and APT. 7. Pricing Contingent Claims: Option Price Theory and Evidence. 8. Futures Contracts and Markets - Term Structure - Cox, Ingersoll, Ross. 9. Multiperiod Aspects of Financial Theory - Real Options - Investment. 10. Efficient Capital Markets: Theory. 11. Efficient Capital Market: Evidence. 12. Information Asymmetry: Agency Cost Theory and Signaling. II. CORPORATE POLICY. 14. Valuation and Tax Policy. 15. Capital Structure. 16. Dividend Policy. 17. Applied Issues in Corporate Finance. 18. External Investment Decisions. 19. International Finance: Theory and Evidence. 20. Open-Ended Issues for Research.
£67.99
Pearson Education Macroeconomics
Book SynopsisTable of Contents CHAPTER 1 What Is Macroeconomics? CHAPTER 2 The Measurement of Income, Prices, and Unemployment CHAPTER 3 Income and Interest Rates: The Keynesian Cross Model and the IS Curve CHAPTER 4 Strong and Weak Policy Effects in the IS-LM Model CHAPTER 5 Financial Markets, Financial Regulation, and Economic Instability CHAPTER 6 The Government Budget, the Government Debt, and Limitations of Fiscal Policy CHAPTER 7 International Trade, Exchanges Rates, and Macroeconomic Policy CHAPTER 8 Aggregate Demand, Aggregate Supply, and the Great Depression CHAPTER 9 Inflation: Its Causes and Cures CHAPTER 10 The Goals of Stabilization Policy: Low Inflation and Low Unemployment CHAPTER 11 The Theory of Economic Growth CHAPTER 12 The Big Questions of Economic Growth CHAPTER 13 The Goals, Tools, and Rules of Monetary Policy CHAPTER 14 The Economics of Consumption Behavior CHAPTER 15 The Economics of Investment Behavior CHAPTER 16 New Classical Macro and New Keynesian Macro CHAPTER 17 Conclusion: Where We Stand
£61.99
Pearson Education Supply Chain Management From Vision to
Book SynopsisTable of Contents Part I: The Building Blocks of Supply Chain Management 1. Supply Chain Management and Competitive Strategy 2. Customer Fulfillment Strategies 3. Process Thinking: SCM's Foundation 4. The New Product Development Process: Managing the Idea Infrastructure 5. The Order Fulfillment Process: Managing the Physical Flow Infrastructure Part II: Designing the Supply Chain 6. Scanning and Global Supply Chain Design 7. Supply Chain Mapping 8. Supply Chain Cost Management 9. Core Competencies and Outsourcing 10. Supply Chain Rationalization and Role Shifting Part III: Collaborating Across the Supply Chain 11. Relationship Management 12. Information Sharing 13. Performance Measurement 14. People Management: Bridge or Barrier to SCM 15. Collaborative Innovation
£72.99
Pearson Education Business Forecasting
For undergraduate and graduate courses in Business Forecasting. Written in a simple, straightforward style, Business Forecasting presents basic statistical techniques using practical business examples to teach students how to predict long-term forecasts.
£999.99
Pearson Education Marketing Management
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£61.99
Pearson Education Managing Information Technology
Book SynopsisTable of ContentsPART I: INFORMATION TECHNOLOGY Chapter 1. Managing IT in a Digital World Chapter 2. Computer Systems Chapter 3. Telecommunications and Networking Chapter 4. The Data Resource PART II: APPLYING INFORMATION TECHNOLOGY Chapter 5. Enterprise Systems Chapter 6. Managerial Support Systems Chapter 7. E-Business Systems PART III: ACQUIRING INFORMATION SYSTEMS Chapter 8. Methodologies for Custom Software Development Chapter 9. Methodologies for Purchased Software Packages Chapter 10. IT Project Management PART IV: THE INFORMATION MANGEMENT SYSTEM Chapter 11. Planning Information Systems Resources Chapter 12. Leading the Information Systems Function Chapter 13. Information Security Chapter 14. Legal, Ethical, and Social Issues
£999.99
Pearson Education Professionalism Skills for Workplace Success
Book SynopsisTable of ContentsMODULE I: SELF-MANAGEMENT 1. Attitude, Goal Setting and Life Management 2. Personal Financial Management 3. Time and Stress Management/Organization Skills 4. Etiquette/Dress MODULE 2: WORKPLACE BASICS 5. Ethics, Politics, and Diversity 6. Accountability and Workplace Relationships 7. Quality Organizations and Service 8. Human Resources and Policies MODULE 3: RELATIONSHIPS 9. Communication 10. Electronic Communications 11. Motivation, Leadership and Teams 12. Conflict and Negotiation MODULE 4: CAREER PLANNING TOOLS 13. Job Search Skills 14. Resumé Package 15. Interview Techniques 16. Career Changes
£999.99
Pearson Education Logistics Engineering Management
Book SynopsisTable of Contents 1. Introduction to Logistics 2. Reliability, Maintainability, and Availability Measures 3. The Measures of Logistics and System Support 4. Logistics and Supportability Analysis 5. Logistics in the System Design and Development 6. Logistics in the Production/Construction Phase 7. Logistics in the Utilization, Sustaining Support and Retirement Phases 8. Logistics Management Appendix A: Supplier Evaluation Checklist Appendix B: Maintenance Task Analysis (MTA) Appendix C: List of Abbreviations Index
£74.99
Pearson Education Introduction to Revenue Management for the
Book SynopsisTable of Contents1. An Introduction 2. A History 3. Customers’ Knowledge and Consumer Behavior 4. Market Segmentation and Selection 5. Internal Assessment and Competitive Analysis 6. Economic Principles and Demand Forecasting 7. Reservations and Channels of Distribution 8. Dynamic Value-Based Pricing 9. Channel and Inventory Management 10. The Revenue Management Team 11. Strategic Management and Following the RevMAP 12. Tools, Tactics, and Resources 13. Legal and Ethical Issues and Potential Bumps in the Road GLOSSARY
£65.99
Pearson Education Enterprise Resource Planning
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£77.99
Pearson Education Level Three Leadership Getting Below the Surface
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£999.99
Pearson Education Customer Service Pearson New International
Book SynopsisTable of Contents1. What is Customer Service? 2. The Challenges of Customer Service 3. Problem Solving 4. Strategy for Formulating a Plan for Success 5. Empowerment 6. Communications in Customer Service 7. Coping with Challenging Customers 8. Motivation 9. Leadership in Customer Service 10. Customer Retention and Measurement of Satisfaction 11. Technology and Customer Service 12. Excellence in Customer Service
£999.99
Pearson Education Strategy A View From The Top
Book SynopsisFor undergraduate and graduate strategy courses. This short, up-to-date, practitioner-oriented guide was meant to effectively prepare practicing executives, and MBA and EMBA students for top management responsibilities. The fourth edition includes new content, reordered topics to improve the flow of the subject matter, and numerous updated examples and vignettes. Table of ContentsChapter 1: What is Strategy? Chapter 2: Strategy and Performance Chapter 3: Analyzing the External Strategic Environment Chapter 4: Analyzing an Industry Chapter 5: Analyzing an Organization’s Strategic Resource Base Chapter 6: Formulating Business Unit Strategy Chapter 7: Business Unit Strategy: Contexts and Special Dimensions Chapter 8: Global Strategy Formulation Chapter 9: Corporate Strategy: Shaping the Portfolio Chapter 10: Corporate Strategy: Managing the Portfolio
£71.99
Pearson Education Forensic Accounting Global Edition
Book SynopsisTable of Contents 1. Introduction to the World of Forensic Accounting 2. The Legal Environment of Forensic Accounting 3. Screening and Staging Engagements 4. Gathering Evidence — Interviews and Observations 5. Financial Statements Analysis — Reading Between the Lines 6. Fraud and White-Collar Crime 7. Conducting a Fraud Investigation 8. Transforming Data into Evidence (Part 1) 9. Transforming Data into Evidence (Part 2) 10. Professional Responsibilities 11. Fundamentals of Business Valuation 12. Special Topics
£64.99
Pearson Education Macroeconomics Global Edition
Book SynopsisTable of ContentsI. Introduction1. Economics: Foundations and Models 2. Trade-offs, Comparative Advantage, and the Market System 3. Where Prices Come From: The Interaction of Demand and Supply 4. Economic Efficiency, Government Price Setting, and Taxes 5. The Economics of Health Care II. Firms in the Domestic and International Economies 6. Firms, the Stock Market, and Corporate Governance 7. Comparative Advantage and the Gains from International Trade III. Macroeconomic Foundations and Long-Run Growth 8. GDP: Measuring Total Production and Income 9. Unemployment and Inflation 10. Economic Growth, the Financial System, and Business Cycles 11. Long-Run Economic Growth: Sources and Policies IV. Short-Run Fluctuations 12. Aggregate Expenditure and Output in the Short Run 13. Aggregate Demand and Aggregate Supply Analysis V. Monetary and Fiscal Policy 14. Money, Banks, and the Federal Reserve System 15. Monetary Policy 16. Fiscal Policy 17. Inflation, Unemployment, and Federal Reserve Policy VI. The International Economy 18. Macroeconomics in an Open Economy 19. The International Financial System
£999.99
Pearson Education Economics for Managers Global Edition
Book SynopsisTable of Contents PART 1. MICROECONOMIC ANALYSIS 1. Managers and Economics 2. Demand, Supply, and Equilibrium Prices 3. Demand Elasticities 4. Techniques for Understanding Consumer Demand and Behavior 5. Production and Cost Analysis in the Short Run 6. Production and Cost Analysis in the Long Run 7. Market Structure: Perfect Competition 8. Market Structure: Monopoly and Monopolistic Competition 9. Market Structure: Oligopoly 10. Pricing Strategies for the Firm PART 2. MACROECONOMIC ANALYSIS 11. Measuring Macroeconomic Activity 12. Spending by Individuals, Firms, and Governments on Real Goods and Services 13. The Role of Money in the Macro Economy 14. The Aggregate Model of the Macro Economy 15. International and Balance of Payments Issues in the Macro Economy PART 3. INTEGRATION OF THE FRAMEWORKS 16. Combining Micro and Macro Analysis for Managerial Decision Making SOLUTIONS TO EVEN-NUMBERED PROBLEMS GLOSSARY INDEX
£999.99
Pearson Education Essentials of Marketing Research Global Edition
Book SynopsisTable of ContentsI. INTRODUCTION AND EARLY PHASES OF MARKETING RESEARCH 1. Introduction to Marketing Research 2. Defining the Marketing Research Problem and Developing an Approach II. RESEARCH DESIGN FORMULATION 3. Research Design, Secondary and Syndicated Data 4. Qualitative Research 5. Survey and Observation 6. Experimentation and Causal Research 7. Measurement and Scaling 8. Questionnaire and Form Design 9. Sampling Design and Procedures III. DATA COLLECTION, ANALYSIS, AND REPORTING 10. Data Collection and Preparation 11. Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation 12. Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression 13. Report Preparation and Presentation
£67.44
Pearson Education Essential Foundations of Economics Global Edition
a huge range and FREE tracked UK delivery on ALL orders.
£63.99
Pearson Education Entrepreneurship and Effective Small Business
Book SynopsisTable of ContentsSection 1: The Rewards and Challenges of Entrepreneurship 1. Entrepreneurs: The Driving Force Behind Small Business 2. Ethics and Social Responsibility: Doing the Right Thing 3. Creativity and Innovation: Keys to Entrepreneurial Success 4. Strategic Management and the Entrepreneur Section 2: Launching a Venture: Entry Strategies 5. Choosing a Form of Ownership 6. Franchising and the Entrepreneur 7. Buying an Existing Business 8. New Business Planning Process: Feasibility Analysis, Business Modeling, and Crafting a Winning Business Plan Section 3: Building a Marketing Plan 9. Building a Bootstrap Marketing Plan 10. Creative Use of Advertising and Promotion 11. Pricing and Credit Strategies 12. Global Marketing Strategies 13. E-Commerce and Entrepreneurship Section 4: Building a Financial Plan 14. Creating a Solid Financial Plan 15. Managing Cash Flow 16. Sources of Equity Financing 17. Sources of Debt Financing Section 5: Building an Operating Plan 18. Location, Layout, and Physical Facilities 19. Supply Chain Management 20. Managing Inventory 21. Staffing and Leading a Growing Company Section 6: Legal Aspects of Small Business: Succession, Ethics, and Government Regulation 22. Management Succession and Risk Management Strategies in the Family Business23. The Legal Environment: Business Law and Government Regulation
£999.99
Pearson Education Limited Mastering Services Pricing
Book SynopsisThe definitive guide on how to price services to deliver profit, fund for product development and meet the needs of the customer/client at a price they are happy to pay. As traditional manufacturing companies move to service provision, how should they price their services? What pricing model should they develop and what buyer behaviour model should they nurture? What will happen if you get your services offering right, but your pricing model wrong? Mastering Services Pricing shows you how to create pricing that allows you to deliver maximum profit and high client satisfaction. Learn that the cost plus' model won't work for service provision Understand how your competitors will use pricing to gain market share, create growth and tie in existing customers Recognise that Product pricing is coercive, services pricing is collaborative Understand that serviceTable of Contents 1 How clients buy services 2 Cost-plus pricing and beyond 3 Pitching for work 4 Negotiating price 5 The pricing lever 6 Alternative fees 7 Pricing tactics 8 Drivers of value 9 Learning from industry 10 Saving clients money 11 Pricing controls and capabilities
£999.99
Pearson Education How to Solve Problems and Make Brilliant
Book SynopsisRichard Hall is Chairman of RH&A and Showcase Presentations Limited, which was most recently behind the Pearson presentation at the Strand. He has written four books for Pearson, which include Brilliant Presentation, Brilliant Business Creativity and The Secrets of Success At Work. His background is in marketing and advertising.Table of Contents Introduction: what do you think? 1 Your thinking machine needs looking after 2 A brilliant thinking toolkit 3 Problem-solvers of the world get ready 4 Read, mark, learn and listen (most of all listen) 5 Deconstructing the decision-making process 6 Become better at decision-making 7 Heffalump-traps, sleeping-policemen and other pitfalls 8 What makes creativity so powerful and so exciting 9 Ten ways to become brilliantly creative 10 Exercises to help you become creative 11 Winning strategies for your creative journey 12 Creating brilliant creative-thinking workshops 13 How to get on other people’s wavelengths 14 Ways to connect more effectively 15 Understanding changing minds and changing times 16 Using our minds to their full potential A reading list Index
£13.49
Pearson Education Instant Motivation
Book SynopsisChantal Burns founded Star Consultancy in 2000, specialising in applying psychology to all endeavours whether personal or business, and using the most effective technologies to help people achieve great results. She has been working internationally as a performance consultant and executive coach training thousands of people at all levels from CEOs through to junior execs. Table of ContentsForeword The Big Picture: Why read this book PART ONE: The inner source of performance 1 The Motivation Myth: Why performance is misunderstood 2 How Thought and Motivation Works: Why traditional thinking is outdated 3 The Logic of Emotion: Why control is not the answer 4 The Truth about Stress and Pressure: Thrive under any circumstances PART TWO: Uncovering the truth about what it takes to excel at work 5 The Performance Placebo: Mind over matter 6 Focus and Flow: Stay in the zone and get more time back 7 Escape the Achievement Trap: Cut the ties and fly 8 Unconditional Confidence: You’re always ready 9 Beyond Identity: Step into your true nature 10 Make Not Break Relationships: Work well with anyone 11 Decisions Made Easy: Navigate by wisdom 12 Keep Bouncing Back: Be a better surfer Summary of Terms Used Distinctions Used Throughout the Book Notes and References About the Author Acknowledgements ThoughtWorks Index
£999.99
Pearson Education Mastering Financial Mathematics in Microsoft
Book SynopsisAlastair Day has worked in the finance industry for 20 years in treasury and marketing functions. Alastair has a degree in Economics and German from London University, an MBA from the Open University Business School, and is an associate lecturer in corporate finance with the OUBS.Table of Contents 1 Introduction 2 Basic financial arithmetic 3 Cash flows 4 Bonds calculations 5 Bonds risks 6 Floating rate securities 7 Amortization and depreciation 8 Swaps 9 Forward interest rates 10 Futures 11 Foreign exchange 12 Options 13 Real options 14 Valuation 15 Leasing 16 Basic statistics
£61.75
Pearson Education Limited Win Win Negotiation
Book SynopsisNegotiation is an essential business skill; but do you really know how to do it really well? This is your simple, straightforward and empowering guide to effective business negotiations will help you get the result you want first time, every time.Table of ContentsAbout the author Author's acknowledgements Publisher's acknowledgements Foreword Introduction PART ONE: WHY NEGOTIATION MATTERS Chapter 1: We’re all negotiators Chapter 2: The cost of not negotiating Chapter 3: The win win win of negotiating Chapter 4: Rate your negotiation skills Chapter 5: Who has the power? PART TWO: The 11 steps of negotiation Chapter 6: Prepare and plan Chapter 7: Give a great first impression Chapter 8: Ask the right questions Chapter 9: Listen well Chapter 10: Use your head Chapter 11: Read body language Chapter 12: Watch out for lying Chapter 13: Use the right strategies and tactics Chapter 14: Influence the other side Chapter 15: Know how to bargain Chapter 16: Handling conflict Chapter 17: Confidence when negotiating PART THREE: HOTSPOTS Hotspot 1: How to ask for a salary increase Hotspot 2: How to negotiate a discount Hotspot 3: How to negotiate on the phone Hotspot 4: How to negotiate as a team Hotspot 5: How to negotiate by email Hotspot 6: How to negotiate internationally Index
£11.69
Pearson Education How To Talk Finance
Book SynopsisTed Wainman is Director of Cadogan Consulting, which delivers in-house training courses and programmes, executive coaching, and process improvement consultancy projects for businesses in the UK, Europe, Africa and the Middle East. Ted travels extensively across Europe and the Middle East delivering Finance for Non Financial Managers training and workshops to a wide variety of clients including large blue chip organisations, SMEs, banks, insurance companies and not-for-profit organisations.Trade Review"Approachable, engaging and tackles a wide range of relevant topics" The Week, October 2015 - 2015's Most Notable Business Books "...easily grasped by the layperson..." The Week, October 2015 - 2015's Most Notable Business Books "[a book that] any number-phobic entrepreneur...should have at hand." The Week, October 2015 - 2015's Most Notable Business Books "...you could do a lot worse than pick up this book." The Week, October 2015 - 2015's Most Notable Business Books "If you're someone who wants to understand...business finance without enduring a tedious course, then you could do a lot worse than pick up this book" The Week, October 2015 - 2015's Most Notable Business Books
£14.44
Pearson Education Hooked
Book SynopsisPatrick Fagan is a behavioural science consultant, university lecturer and Sunday Times bestselling author. He now runs his several data science and behavioural science-focused businesses.Table of ContentsAbout the Author Thanks and Acknowledgements Contents LET’S GET READ AN INTRODUCTION THE SCIENCE OF COMMUNICATION THE BRAIN FIRST: INVITE ATTENTION PRIMAL AFFECTIVE SELF-RELEVANT SURPRISING SECOND: IGNITE THINKING MYSTERY EASE NARRATIVE THIRD: INCITE ACTION MEMORY AUTOPILOT PRIMING PUTTING IT TO USE YOUR KIT FOR CRAFTING THE PERFECT COMMUNICATION PROMOTIONS THE PSYCH OF LIKE DIRECT MAIL IN THE OFFICE TEST, TEST, TEST CONCLUSION Notes
£13.49
Pearson Education Presentation Workout The
Book SynopsisKate Atkin is an inspirational speaker, facilitator and author on Presentation Skills. Recognised as the Most Outstanding Trainer in JCI UK, Kate is also a World Debating Champion, number one Speech Evaluator in the UK and Ireland (2007) with Toastmasters International and European runner up in the JCI public speaking competition. Kate holds a Master of Applied Positive Psychology degree and is a regular speaker on the mindset needed to generate flourishing and confidence. She works with companies and individuals who wish to bring about positive change. Table of ContentsAbout the author Author's acknowledgements Publisher's acknowledgements Introduction Self-assessment questionnaire PART 1 10 steps to present with style Step 1 What is the purpose of your presentation? Step 2 Understand your audience and connect with them Step 3 Structure your presentation and craft your words Step 4 Get the opening right Step 5 Get your audience involved Step 6 Use of visual aids, body language and dress codes Step 7 Improve the clarity of your presentation Step 8 How to handle questions Step 9 How to deliver your presentation with confidence Step 10 Close powerfully and review your presentation Part 2 10 presenting skills in action Skill 1 Presenting to sell a product Skill 2 Presenting a concept or idea Skill 3 Presenting to motivate and inspire Skill 4 Presenting change Skill 5 Presenting a team brief Skill 6 Presenting a new project Skill 7 Presenting at a meeting Skill 8 Presenting on a conference call or webinar Skill 9 Presenting data Skill 10 Presenting in 5 minutes Part 3 10 common presenting challenges Challenge 1 How do I prepare with no time to prepare? Challenge 2 How do I fit it all in, with little time available? Challenge 3 How do I get people to listen and engage? Challenge 4 How do I get people to take action? Challenge 5 How do I manage interruptions? Challenge 6 How do I manage difficult people? Challenge 7 How do I deal with questions? Challenge 8 How do I handle nerves? Challenge 9 How do I remember what I want to say? Challenge 10 How do I make a boring subject interesting? Putting it into action: the mentor toolkit How to work with a manager, mentor or colleague to put your new skills into action Self-assessment questionnaire Bibliography and further reading Index
£999.99
