Description
Book SynopsisThomas'
Managerial Economics: Foundations of Business Analysis and Strategy emphasizes an economic way of thinking while focusing on business analytics in an easy-to-learn and easy-to-teach-from way. This self-contained textbook requires no previous training in economics.
Managerial Economics develops critical thinking skills and provides students with a logical way of analyzing both routine decisions of managing the daily operations of a business as well as longer-run strategic decisions designed to manipulate actions and reactions of rival firms.
Table of ContentsCHAPTER 1: Managers, Profits, and Markets
CHAPTER 2: Demand, Supply, and Market Equilibrium
CHAPTER 3: Marginal Analysis for Optimal Decisions
CHAPTER 4: Basic Estimation Techniques
CHAPTER 5: Theory of Consumer Behavior
CHAPTER 6: Elasticity and Demand
CHAPTER 7: Demand Estimation and Forecasting
Online Appendix 1: Estimating and Forecasting Industry Demand for Price-Taking Firms
CHAPTER 8: Production and Cost in the Short Run
CHAPTER 9: Production and Cost in the Long Run
CHAPTER 10: Production and Cost Estimation
Online Appendix 2: Linear Programming
CHAPTER 11: Managerial Decisions in Competitive Markets
Online Appendix 3: Producer Surplus and Economic Rent
CHAPTER 12: Managerial Decisions for Firms with Market Power
CHAPTER 13: Strategic Decision Making in Oligopoly Markets
CHAPTER 14: Advanced Pricing Techniques
Online Appendix 4: Pricing Multiple Products Related in Production
CHAPTER 15: Decisions under Risk and Uncertainty
CHAPTER 16: Government Regulation of Business
Web Chapter 1: The Investment Decision
