Description

Book Synopsis

Patrick Fagan is a behavioural science consultant, university lecturer and Sunday Times bestselling author. He now runs his several data science and behavioural science-focused businesses.



Table of Contents

About the Author

Thanks and Acknowledgements

Contents

LET’S GET READ

AN INTRODUCTION

THE SCIENCE OF COMMUNICATION

THE BRAIN

FIRST: INVITE ATTENTION

PRIMAL

AFFECTIVE

SELF-RELEVANT

SURPRISING

SECOND: IGNITE THINKING

MYSTERY

EASE

NARRATIVE

THIRD: INCITE ACTION

MEMORY

AUTOPILOT

PRIMING

PUTTING IT TO USE

YOUR KIT FOR CRAFTING THE PERFECT COMMUNICATION

PROMOTIONS

THE PSYCH OF LIKE

DIRECT MAIL

IN THE OFFICE

TEST, TEST, TEST

CONCLUSION

Notes

Hooked

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    Order before 4pm today for delivery by Sat 25 Jul 2026.

    A Paperback by Patrick Fagan

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      Publisher: Pearson Education
      Publication Date: Publication Date: 5/23/2016 12:00:00 AM
      ISBN13: 9781292074429, 978-1292074429
      ISBN10: 1292074426
      Also in:
      Business, Finance & Law Business communication, etiquette and presentation Management and management techniques

      Description

      Book Synopsis

      Patrick Fagan is a behavioural science consultant, university lecturer and Sunday Times bestselling author. He now runs his several data science and behavioural science-focused businesses.



      Table of Contents

      About the Author

      Thanks and Acknowledgements

      Contents

      LET’S GET READ

      AN INTRODUCTION

      THE SCIENCE OF COMMUNICATION

      THE BRAIN

      FIRST: INVITE ATTENTION

      PRIMAL

      AFFECTIVE

      SELF-RELEVANT

      SURPRISING

      SECOND: IGNITE THINKING

      MYSTERY

      EASE

      NARRATIVE

      THIRD: INCITE ACTION

      MEMORY

      AUTOPILOT

      PRIMING

      PUTTING IT TO USE

      YOUR KIT FOR CRAFTING THE PERFECT COMMUNICATION

      PROMOTIONS

      THE PSYCH OF LIKE

      DIRECT MAIL

      IN THE OFFICE

      TEST, TEST, TEST

      CONCLUSION

      Notes

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