Description

Book Synopsis
For undergraduate and graduate strategy courses.

This short, up-to-date, practitioner-oriented guide was meant to effectively prepare practicing executives, and MBA and EMBA students for top management responsibilities.

The fourth edition includes new content, reordered topics to improve the flow of the subject matter, and numerous updated examples and vignettes.



Table of Contents
Chapter 1: What is Strategy?
Chapter 2: Strategy and Performance
Chapter 3: Analyzing the External Strategic Environment
Chapter 4: Analyzing an Industry
Chapter 5: Analyzing an Organization’s Strategic Resource Base
Chapter 6: Formulating Business Unit Strategy
Chapter 7: Business Unit Strategy: Contexts and Special Dimensions
Chapter 8: Global Strategy Formulation
Chapter 9: Corporate Strategy: Shaping the Portfolio
Chapter 10: Corporate Strategy: Managing the Portfolio

Strategy A View From The Top

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    £71.99

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    Order before 4pm today for delivery by Mon 27 Jul 2026.

    A Paperback by Cornelis A. De Kluyver, Stephen Robbins, John Pearce

    1 in stock

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      View other formats and editions of Strategy A View From The Top by Cornelis A. De Kluyver

      Publisher: Pearson Education
      Publication Date: Publication Date: 11/1/2013 12:00:00 AM
      ISBN13: 9781292040363, 978-1292040363
      ISBN10: 129204036X
      Also in:
      Business, Finance & Law Business strategy

      Description

      Book Synopsis
      For undergraduate and graduate strategy courses.

      This short, up-to-date, practitioner-oriented guide was meant to effectively prepare practicing executives, and MBA and EMBA students for top management responsibilities.

      The fourth edition includes new content, reordered topics to improve the flow of the subject matter, and numerous updated examples and vignettes.



      Table of Contents
      Chapter 1: What is Strategy?
      Chapter 2: Strategy and Performance
      Chapter 3: Analyzing the External Strategic Environment
      Chapter 4: Analyzing an Industry
      Chapter 5: Analyzing an Organization’s Strategic Resource Base
      Chapter 6: Formulating Business Unit Strategy
      Chapter 7: Business Unit Strategy: Contexts and Special Dimensions
      Chapter 8: Global Strategy Formulation
      Chapter 9: Corporate Strategy: Shaping the Portfolio
      Chapter 10: Corporate Strategy: Managing the Portfolio

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