Description

Book Synopsis


Table of Contents
  • PART 1. MICROECONOMIC ANALYSIS
  • 1. Managers and Economics
  • 2. Demand, Supply, and Equilibrium Prices
  • 3. Demand Elasticities
  • 4. Techniques for Understanding Consumer Demand and Behavior
  • 5. Production and Cost Analysis in the Short Run
  • 6. Production and Cost Analysis in the Long Run
  • 7. Market Structure: Perfect Competition
  • 8. Market Structure: Monopoly and Monopolistic Competition
  • 9. Market Structure: Oligopoly
  • 10. Pricing Strategies for the Firm
  • PART 2. MACROECONOMIC ANALYSIS
  • 11. Measuring Macroeconomic Activity
  • 12. Spending by Individuals, Firms, and Governments on Real Goods and Services
  • 13. The Role of Money in the Macro Economy
  • 14. The Aggregate Model of the Macro Economy
  • 15. International and Balance of Payments Issues in the Macro Economy
  • PART 3. INTEGRATION OF THE FRAMEWORKS
  • 16. Combining Micro and Macro Analysis for Managerial Decision Making
  • SOLUTIONS TO EVEN-NUMBERED PROBLEMS
  • GLOSSARY
  • INDEX


Economics for Managers Global Edition

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    A Paperback by Paul G. Farnham

    £999.99

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      Book details

      Publisher Pearson Education
      Published 10/13/2014 12:00:00 AM
      ISBN-13 9781292060095
      978-1292060095
      ISBN-10 1292060093
      Also in:
      Business, Finance & Law Economics Macroeconomics

      Description

      Book Synopsis


      Table of Contents
      • PART 1. MICROECONOMIC ANALYSIS
      • 1. Managers and Economics
      • 2. Demand, Supply, and Equilibrium Prices
      • 3. Demand Elasticities
      • 4. Techniques for Understanding Consumer Demand and Behavior
      • 5. Production and Cost Analysis in the Short Run
      • 6. Production and Cost Analysis in the Long Run
      • 7. Market Structure: Perfect Competition
      • 8. Market Structure: Monopoly and Monopolistic Competition
      • 9. Market Structure: Oligopoly
      • 10. Pricing Strategies for the Firm
      • PART 2. MACROECONOMIC ANALYSIS
      • 11. Measuring Macroeconomic Activity
      • 12. Spending by Individuals, Firms, and Governments on Real Goods and Services
      • 13. The Role of Money in the Macro Economy
      • 14. The Aggregate Model of the Macro Economy
      • 15. International and Balance of Payments Issues in the Macro Economy
      • PART 3. INTEGRATION OF THE FRAMEWORKS
      • 16. Combining Micro and Macro Analysis for Managerial Decision Making
      • SOLUTIONS TO EVEN-NUMBERED PROBLEMS
      • GLOSSARY
      • INDEX


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