Description

Book Synopsis


Table of Contents

1. An Introduction

2. A History

3. Customers’ Knowledge and Consumer Behavior

4. Market Segmentation and Selection

5. Internal Assessment and Competitive Analysis

6. Economic Principles and Demand Forecasting

7. Reservations and Channels of Distribution

8. Dynamic Value-Based Pricing

9. Channel and Inventory Management

10. The Revenue Management Team

11. Strategic Management and Following the RevMAP

12. Tools, Tactics, and Resources

13. Legal and Ethical Issues and Potential Bumps in the Road

GLOSSARY

Introduction to Revenue Management for the

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A Paperback by Kimberly A. Tranter, Trevor Stuart-Hill, Juston Parker

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    View other formats and editions of Introduction to Revenue Management for the by Kimberly A. Tranter

    Publisher: Pearson Education
    Publication Date: 11/8/2013 12:00:00 AM
    ISBN13: 9781292027159, 978-1292027159
    ISBN10: 1292027150

    Description

    Book Synopsis


    Table of Contents

    1. An Introduction

    2. A History

    3. Customers’ Knowledge and Consumer Behavior

    4. Market Segmentation and Selection

    5. Internal Assessment and Competitive Analysis

    6. Economic Principles and Demand Forecasting

    7. Reservations and Channels of Distribution

    8. Dynamic Value-Based Pricing

    9. Channel and Inventory Management

    10. The Revenue Management Team

    11. Strategic Management and Following the RevMAP

    12. Tools, Tactics, and Resources

    13. Legal and Ethical Issues and Potential Bumps in the Road

    GLOSSARY

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