Business and Management Books
McGraw-Hill Education Redesigning CapEx Strategy A Groundbreaking
Book SynopsisâœThis book is about more than âredesigning capex.â Itâs about transforming the way you look at capital allocation and seeing that youâre completely wrong. Itâs about realizing that capex strategy is the enterpriseâs strategy.ââJohn Williams, CEO, Domtar Corporation The systems-thinking approach to capex decisions that can double your company cash flowThe way most business leaders deploy capex right now is nothing short of a train wreck. Very few look at their asset base as a collective network; rather, they see their assets as standalone performers, have no strategy for the role each asset plays in the grand scheme of things, and, therefore, fail to invest in their network for the long term to generate more cash for the business, asset by asset. Redesigning CapEx Strategy provides an effectiveâand almost painfully obviousâsolution to some of the greatest missed opportunities happening in business today. &nb
£23.39
McGraw-Hill Education Intended Consequences How to Build MarketLeading
Book SynopsisWALL STREET JOURNAL BESTSELLERA pioneering venture capitalist provides an actionable framework for founders and executives to create innovative, enduring companies built for growth and for societal good.The Milton Friedman philosophy that companies exist only to increase shareholder value is dead and buried. The old Silicon Valley tenets of âœmove fast and break things,â minimum viable products, and hyper engagement at any cost must be replaced with new principles for an era of responsible innovation. We can no longer manage businesses solely for growth. With innovation comes responsibility: to generate returns beyond profits and to recenter technology as a force for good in the world. This requires a shift in the way organizations approach and value work.A companyâs mindsetâits intent to do good, avoid harmful consequences, and innovate responsiblyâis not enough. That mindset must be supported by a business model
£19.79
McGraw-Hill Education McGraw Hill Math Grade 7 Third Edition
Book SynopsisAn engaging math workbook to help your 7th grade student master the skills necessary to perform better in class and on standardized testsColorful, dynamic, and filled with engaging activities, McGraw Hill Math Grade 7, Third Edition provides maximum educational value, giving your seventh grader a student-friendly learning experience to learn and practice the skills they need to do well in school and on standardized tests.Based on the curriculum standards followed by states across the U.S., McGraw Hill Math Grade 7 covers key topics with easy-to-follow instructions, helpful examples, and more than 1,000 practice problems with answers. End-of-chapter tests allow your child to see where mastery has been gained and what they need to focus on. As they master each concept, your child will sharpen their problem-solving skills and build the confidence they need to succeed in seventh grade math.Features include:A state-by-state guide show
£10.44
McGraw-Hill Education McGraw Hill Math Grade 8 Third Edition
Book SynopsisAn engaging math workbook to help your 8th grade student master the skills necessary to perform better in class and on standardized testsColorful, dynamic, and filled with engaging activities, McGraw Hill Math Grade 8, Third Edition provides maximum educational value, giving your 8th grader a student-friendly learning experience to learn and practice the skills they need to do well in school and on standardized tests.Based on the curriculum standards followed by states across the U.S., McGraw Hill Math Grade 8 covers key topics with easy-to-follow instructions, helpful examples, and more than 1,000 practice problems with answers. End-of-chapter tests allow your child to see where mastery has been gained and what they need to focus on. As they master each concept, you child will sharpen their problem-solving skills and build the confidence they need to succeed in eighth grade math.Features include:NEW Addition of âœreal-worldâ que
£10.44
McGraw-Hill Education Project Planning Scheduling and Control Sixth
Book SynopsisThe go-to guide for getting projects done on time and on budgetârevised and updated with a sophisticated image program and contemporary examplesFor more than 30 years, James P. Lewis's project management bible has been the benchmark guide for project managers, supervisors, MBA students and everyone studying to pass the PMP exam. Packed with information on best practices, smart strategies, and a comprehensive survey of the issues you'll encounter as a project manager, it provides an thorough, applications-oriented understanding of the issues in the practice of contemporary project management and a useful reinforcement of the Project Management Institute's recommended success strategies.Every chapter of Project Planning, Scheduling and Control contains a wealth of essential informationâfrom the role of the project manager and description of the PMBOK Guide to Whole Brain project management and how to achieve high performance project management. Throughou
£40.79
McGraw-Hill Education Breaking into Venture An Outsider Turned Venture
Book SynopsisUnparalleled insight into how the powerful, profitable, and exclusive industry of venture capital works, especially for those who are not already part of the club.Although most people know nothing about them, venture capitalists are the small yet elite group of people funding and shaping world-changing technology businesses like Google, Facebook, Uber, and Amazon. In an increasingly technology-driven world, understanding how to harness the power of venture capital can lead to unimaginable money, power, and influence. Whether youâre an aspiring investor, entrepreneur, or career-focused business professional, this book will teach you how this historically exclusive and incredibly lucrative industry actually works.Through a combination of the authorâs real-life stories coupled with insights from other elite venture investors from unexpected backgrounds, Breaking into Venture draws the curtain on what it takes to break into venture capital, navigate the hidde
£16.99
McGraw-Hill Education Inside Vanguard Leadership Secrets From the
Book SynopsisThis rare intimate look at the worldâs fastest growing investment manager provides invaluable lessons for investors and business leaders.One of the worldâs largest and most trusted investing institutions, Vanguard serves over 30 million clients, manages more than eight trillion dollars, and is an influential industry disruptor.Now, Charles D. Ellisâreferred to by Money magazine as âœWall Streetâs wisest manââreveals the story behind Vanguardâs rise to the top of the investing world. Provided unprecedented access to Vanguardâs leaders, Ellis explains why Jack Bogle started Vanguard and how he and his successors developed it into an investment industry disrupter that became the global leaderEllis includes in-depth interviews with the executives and key leaders of Vanguard, clear takeaways and lessons from their experiences, a primer on ETFs, and Jack Brennanâs Leadership Principles. From the emergence of index funds to the success of exchange-traded
£18.69
McGraw-Hill Education Rapid Mass Engagement Driving Continuous
Book SynopsisDramatically improve business outcomes through a culture-change strategy that combines proven leadership, engagement, and continuous improvement methodsProviding everything you need to boost individual, team, and organizational performance, Rapid Mass Engagement delivers a new, more effective approach to creating a solid corporate culture that fuels long-term business success.Continuous improvement expert Frank Devine has been helping top companies develop effective business cultures for decades, and now he shares his secrets with you. Devine walks you through the process of strategically combining leadership, engagement, and continuous improvement to turbocharge profitability and drive business sustainability. Chapters include: Rapid Mass Engagement: Results and Differentiation Culture Change Overview and Methodology Engaging Employees Around Purposeful Work Ownership and Accountability: Why Values Alone are Insufficien
£18.69
McGraw-Hill Education McGraw Hill 6 SAT Practice Tests Fifth Edition
Book SynopsisGet the practice you need to achieve your highest score on the SAT!We've put all of our proven expertise into McGraw Hill's 6 SAT Practice Tests, Fifth Edition to make sure you get enough practice and are ready for this exam. Written by renowned test-prep experts and packed with 6 full-length practice SATs with complete answer explanations, this guide will boost your exam-taking confidence and help you increase your scores.â 6 full-length sample practice tests closely simulating the official SATâ Complete, in-depth explanatory answers to all the questionsâ Essential reasoning skills applied to practice testsâ Intensive practice and repeated drill on concepts and questions
£14.24
McGraw-Hill Education Presentation Essentials The Tools You Need to
Book SynopsisMust-know tips and tools for crafting and delivering powerful presentationsâfrom the new Essentials Series for business professionalsFrom one-on-one meetings to pitching to a packed convention center, knowing how to craft and deliver engaging presentations is an essential skill in every line of business. Whether youâre just starting out or looking to update your understanding of best practices, youâll find what you need here in three easy to digest parts: PART I: THE ESSENTIALS delivers a thorough explanation of presentation types, structure, openers, narrative (storytelling), closers, and more. PART II: THE ESSENTIALS APPLIED teaches you how to effectively use images, improve your online presentation skills, developing your signature style, and more. PART III: BEYOND THE ESSENTIALS delivers guidance if you want to become a professional presenter and takes you through the ongoing journey of presenting. PLUS Presentation Structur
£13.49
McGraw-Hill Education The Essential Toyota Kata Bundle
Book SynopsisFrom the worldâs leading expert on implementing Toyota-style continuous improvementâtwo popular guides to achieving challenging goals in one convenient packageToyota Kata has become the tried and trusted way to develop an agile, scientific approach in any team or organization. This Toyota Kata two-in-one set provides the background knowledge and deployment how-to you need to master the most effective process known for achieving challenging goalsâin any company, in any industry: Toyota Kata explains the scientific-thinking skill practice that has driven Toyotaâs success for decades. This book reveals a people-based management approach that makes continuous improvement and adaptiveness â a growth mindset â a part of everyday work. Toyota Kata Practice Guide focuses on implementation, showing anyone how to make scientific-thinking skill building work in their organization. Fully illustrated, it p
£44.79
McGraw-Hill Education Time Management Essentials The Tools You Need to
Book SynopsisMust-know concepts and smart strategies for values-based time managementâfrom the new Business Essentials SeriesTime management is an essential skill that every professional needs, no matter the industry. With ever-evolving flexible workplaces, so many collaboration apps to manage, and more, the tools and strategies needed to manage your time effectively have changed. Whether you're just starting out or looking to update your understanding of best practices, you'll find what you need to know in this book, in three easy-to-digest parts:PART I: THE ESSENTIALS covers the foundational pieces for sustainable, purpose-driven time management, as well as potential pitfalls to avoid.PART II: THE ESSENTIALS APPLIED offers a self-assessment for taking inventory of your strengths and weaknesses, followed by practical applications and step-by-step exercises to bring the fundamentals of time management to life.PART III: BEYOND THE ESSENTIALS offers useful tips a
£16.19
McGraw-Hill Education Lift Your Impact Transform Your Mindset Influence
Book SynopsisGroundbreaking communication techniques to help professionals increase their impact and influenceDo you want to boost your success and well-being, while finding greater fulfillment and purpose in your life and work? Do you want to increase your influence and connection with people, and enjoy a more meaningful life?You can achieve this, and so much more, through the power of Lift.In Lift Your Impact, Richard Newman shares the groundbreaking communication techniques that can help you gain the results and respect you deserve. Inside, you'll discover a toolkit of proven, thoroughly researched and tested techniques that can help you: Lift your values, to give you internal confidence, alignment, and purpose. Lift your vision to create a better future and gain motivation and fulfilment. Lift your potential to overcome limiting habits and explore your true capabilities. Lift your storytelling to engage and influence peopl
£19.54
McGraw-Hill Education Creepy Analytics Avoid Crossing the Line and
Book SynopsisDiscover how to develop and implement an HR analytics system that benefits employees, as well as your organizationThe potential of HR analytics is a major discussion among scholars, practitioners, thought leaders, and technology vendors, with companies like Amazon, Apple, Google, and Meta digging deeply into HR research and analytics practices that extend beyond simple metrics, scorecards, and reporting. Additionally, ethical questions have begun to arise about the potential abuses of HR analytics with respect to technological advancements and the âœdataficationâ of personalâand often trivialâcharacteristics, preferences, and behaviors that have little relevance to job performance.As a former chief human resources officer, head of Global HR Research and Analytics at a Fortune 100, and thought leader on this subject, Salvatore Falletta has witnessed first-hand the emergence of âœcreepy analyticsâ as a hot-button issue. <
£22.94
McGraw-Hill Education Dealing with People You Cant Stand Fourth Edition
Book SynopsisThe classic guide to bringing out the best in people at their worstâfully updated for a world thatâs meaner, nastier, and more polarized than everToday, new technologies, the increased role of social media, and the ubiquity of remote work have resulted in more polarized workplaces, the breakdown of social mores, and downright rude behavior. These days, it seems like there are more people we canât standânot fewerâand, too often, if we arenât yelling at each other, weâve just quit talking altogether.The global bestseller Dealing with People You Canât Stand has been helping people make the best of tough situations for nearly three decades, and this new edition has been fully updated to address the needs of our time. You'll learn how to get along and get things done when youâre dealing with people who have the uncanny ability to sabotage, derail, and interfere with your plans, needs, and wants. Brand-new chapters cover: Narcissism Polarizat
£18.69
Pearson Education Talkability
Book SynopsisAfter graduating in London, with degrees in both economics and psychology, James Borg had a successful career in advertising, sales, marketing and journalism. This equipped him well for his current role as a work psychologist, business consultant and trainer in persuasion techniques, interpersonal skills and memory improvement. With his fascination for the human mind from a young age (he was admitted as one of the youngest ever members of The Magic Circle after his demonstration of 'mind-reading' and memory feats) he performed occasionally with a routine known as 'The mind and magic of James Borg'. Tuning in to other people's thoughts - and being aware of our own - is his prescription for success in all aspects of life. He's often invited on BBC radio and was selected as a Harvard Business Review author for May 2009.
£11.69
Pearson Education 25 NeedToKnow Management Models
Book SynopsisGerben van de Berg is a management consultant at Berenschot. He is a co-author of the book Excellence = optimization and innovation and (co)author of several articles on strategic management.Table of ContentsAbout the authors Publisher's acknowledgements Introduction How to use this book Top 10 do's and don’ts of using management models Part 1: Strategy 1. Ansoff’s matrix and product market grid 2. Strategic dialogue 3. Business model canvas 4. SWOT analysis Part 2: Organisation and governance 5. Balanced scorecard 6. Benchmarking 7. The value chain Part 3: Finance 8. Activity-based costing 9. Discounted cash flow (DCF) and net present value (NPV) Part 4: Marketing and sales 10. 4Ps of marketing (Kotler) 11. Customer journey mapping 12. Stakeholder management Part 5: Operations 13. Kaizen /Gemba 14. Root cause analysis/Pareto analysis 15. Six sigma Part 6: Innovation 16. Disruptive innovation 17. Innovation circle 18. Stage-Gate model Part 7: Change management 19. Eight phases of change (Kotter) 20. Team roles (Belbin) 21. The Deming Cycle: plan-do-check-act Part 8: Leadership and management 22. Competing values 23. Core quadrants 24. Cultural dimensions (Hofstede) 25. Seven habits of highly effective people (Covey) Ten useful books to read next Glossary of terms Index
£14.24
Pearson Education 25 NeedToKnow Strategy Tools
Book SynopsisVaughan Evans is an independent strategy consultant with a background in industry economics. He worked at management and technology consultants Arthur D. Little and at investment bank Bankers Trust. Vaughan graduated from Cambridge and has a Sloan Fellowship with distinction from London Business School. He is the author of four previous books, including the best-selling Financial Times Essential Guide to Writing a Business Plan. Trade Review“Amid all the dross of managerial writing, Vaughan Evans has once again done an outstanding job in sifting for gold. Carefully selected and succinctly described, with a view to both explanatory power and their applicability in practice, these tools are indispensable for anyone considering the future of their business.” Dominic Houlder, Adjunct Professor in Strategy and Entrepreneurship, London Business School “This is a highly practical, punchy and brilliantly written guide to strategy development. It is perfect for managers of large and small businesses who need to make big decisions, but have limited time for long tomes on business theory. An excellent read.” Charles Ind, Managing Partner, Bowmark Capital LLP "I wish I had written this book: extremely practical and clear, but full of rich content. It is a terrific compendium of all the major strategy tools, brought to life with great examples. Definitely the best strategy book around for people who think they can't read strategy books." Marcus Alexander, Strategy Professor, London Business School "This book does a superb job demystifying strategy and bringing it within the reach of anyone who takes the time to read it and apply the tools. Strategy made simple." Jeff van der Eems, Chief Executive Officer, United Biscuits International “An excellent guide to setting strategy for businesses large and small. I particularly liked the focus on really understanding the sources of sustainable competitive advantage in the key areas of a business. The techniques described for achieving this, combined with the recommended emphasis on detailed quantitative analysis, will be of great benefit to any enterprise. Adrian Beecroft, Chairman, Dawn Capital and former Chief Investment Officer, Apax Partners "A compulsory read for every leader, wherever they sit in a firm. These are 25 need-to-know tools to help them devise robust plans to get the business from A to B and help win the commitment of their teams." Ian Armitage, former Managing Partner, HgCapital “Of all the books on business strategy, this is the most concise, lucid and elegantly structured statement of the current state of knowledge. Brilliant, and beautifully written.” Jules Goddard, Fellow, London Business School “Here are the main strategy tools, elegantly and vividly described, with the bonus of an often intriguing real life example placed alongside each one, from Samuel Adams to Zara, Marvel to Madonna. Perfect reading for the long distance journey.” Stephen Lawrence, Chief Executive, Protocol Education Ltd and former Managing Director, Arthur D. Little “A concise distillation of the writer’s deep knowledge of strategic thinking, distilled into a highly readable format. Even the busiest executive should find time to read these excellent 25 pointers.” Vince O'Brien, Director, Montagu Private Equity LLP “Like economists, no two business strategists will come up with the same list of 25 most important strategy tools. But Evans makes his case well and sets out his selection lucidly. And the ratio of one case study per tool adds both relevance and zip to the book. A terrific read.” Christine Harvey, former Director of Business Analysis and Planning, GlaxoSmithKline R&D “This book offers a refreshing insight into the core strategy tools. Compelling reading for all.” Mike Garland, Head Table of Contents About the author Publisher's acknowledgements Introduction Top 10 Dos and Don’ts of Strategy Development 1. Identifying key segments: Using it: IBM 2. Setting long-term goals: Using it: Virgin Galactic 3. Setting SMART objectives: Using it: the BBC 4. Core Ideology (Collins and Porras): Using it: Sony 5. The HOOF approach to demand forecasting (Evans): Using it: Apps 6. The five forces (Porter): Using it: Blockbuster 7. Rating competitive position: Using it: Samuel Adams 8. The resource and capability strengths/importance matrix (Grant): Using it: Virgin Group 9. The value chain (Porter): Using it: Zara 10. The product/market matrix (Ansoff): Using it: Virgin Cola 11. The attractiveness/advantage matrix (GE/McKinsey): Using it: Extramural Ltd 12. The growth/share matrix (BCG): Using it: Extramural Ltd 13. Three generic strategies (Porter): Using it: Southwest Airlines 14. The experience curve (BCG): Using it: Energy technologies 15. Blue ocean strategy (Kim and Mauborgne): Using it: Cirque du Soleil 16. Optimising the corporate portfolio: Using it: Extramural Ltd 17. Creating value through mergers, acquisitions and alliances: Using it: Lloyds Banking Group 18. Creating parenting value (Goold, Campbell and Alexander): Using it: Oil company mineral resources 19. Core competences (Hamel and Prahalad): Using it: Red Bull 20. Deliberate and Emergent Strategy (Mintzberg): Using it: Facebook 21. Profit from the core (Zook): Using it: Marvel Entertainment 22. Disruptive technologies (Christensen): Using it: Toyota 23. Good strategy, bad strategy (Rumelt): Using it: Wal-Mart 24. Innovation hot spots (Gratton): Using it: Linux 25. The Suns & Clouds Chart (Evans): Using it: Madonna Conclusion 10 Useful Strategy Books to Read Next Glossary of terms References and Further Reading Index
£14.24
Pearson Education Strategy Workout The
Book SynopsisThe Strategy Workout has been specially developed to be clear, simple, very easy to follow and highly effective. Our unique pre-workout test will help you identify your weak and strong points and the straightforward 10-step improvement plan will show you how you can quickly boost your skills. Table of Contents Introduction Assess Yourself: Building the Strategic Mindset and Skillset Self-Assessment Questionnaire Part 1: 10 Steps to Becoming a More Strategic Thinker Step 1 - Join the conversation: Thinking and Talking Strategy Step 2 - Strategy Stress Test: Getting the Fundamentals Right Step 3 - Sort Stuff Out: Clarifying the Real Situation Step 4 - Don’t Sweat the Small Stuff: Dealing with what’s Important Step 5 - Imagine Possibilities: Thinking like a Futurologist Step 6 - Know your Enemy: Assessing the Competition Step 7 - Focus Your Energy: Make the Right Choices Step 8 - Think Outside the Box: Using Innovation to Develop New Ideas Step 9 - Explore the Territory: Building a Strategy Map Step 10 - Maintain Momentum: Turning Ideas into Action Part 2: 10 Strategy Skills in Action Action 1 - Entering the Dragon's Den: Pitching your Idea Action 2 - Transmitting on WIFM: The World's Favourite Radio Station Action 3 - Creating a Burning Platform: Explaining Difficult Choices Action 4 - Absolutely Fabulous: Planning Strategy PR Action 5 - Think, Feel, Do: Getting Your Message Across Action 6 - Creating your Strategy ‘A Team’: Putting Together Talent Action 7 - Meeting the Black Swan: Thinking the Unthinkable Action 8 - “Resistance is Futile”: Overcoming the 5Cs Action 9 - Strategic Swimming: Are you like a Shark or a Whale? Action 10 - Strategy Stylist: Keeping up with Fashionable Gurus Part 3: 10 Overcoming Strategy Challenges Challenge 1 - Post Mortem: How to Learn When a Plan Goes Wrong Challenge 2 - #me: How to Develop Powerful Personal Branding Challenge 3 - Think Fast and Slow: How to make Difficult Choices Challenge 4 - Pivot: How to Change the Plan on the Move Challenge 5 - Look and Learn: How to Work with Consultants Challenge 6 - Smarter Strategy: How to Develop Double Loop Learning Challenge 7 - Careful!: How to Manage Organisational Risk Challenge 8 - Mind your Back: How to Manage Personal Risk Challenge 9 - Only 24hrs: How to Balance Short and Long Term Priorities Challenge 10 - Napkin-Based Strategy: How to Explain Your Idea Informally Build your Development Plan: Growing your Strategic Mindset and Skillset Re-assess yourself and personal development checklist Self-Assessment Questionnaire
£13.49
Pearson Education CV Book The
Book SynopsisJames Innes is the Managing Director of The CV Centre, the UK's leading CV consultancy. James founded The CV Centre in 1998 and has built the company to its current position as UK market leaders in the field of CV consultancy. James regularly delivers presentations to recent graduates and also contributes widely to newspapers and magazines in both the UK and France.Table of ContentsAbout the author Acknowledgements How to use this book Part 1 Laying the foundations: getting the basics right 1. Why are CVs so important? 2. Aesthetics and presentation: looking good on paper 3. Content and style: what to say and how to say it 4. Structure: which type of CV is right for you? Part 2 Building your CV: section by section 5. Personal details 6. Professional profile 7. Objective 8. Education and qualifications 9. Career history 10. Key skills 11. Achievements 12. Other details 13. Interests and activities Part 3 The 15 most common CV writing mistakes 14. How to avoid them! Part 4 When the usual rules don’t apply … 15. Ten solutions for ten potential problems 16. Special cases – professions where the rules are different 17. CVs and résumés – looking for work abroad Part 5 Tailoring your CV 18. How to adapt your CV for every application Part 6 LinkedIn 19. LinkedIn Part 7 Looking at the whole picture 20. Cover letters 21. Interviews 22. Your new job Part 8 CV and cover letter examples and templates 23. Twenty-one CV examples to help you write yours Part 9 My five top tips to make your CV stand out 24. How to make your CV stand out! Further reading and resources Appendix A: 250 action verbs Appendix B: 50 positive adjectives Appendix C: 222 commonly misspelled words Index
£11.69
Pearson Education Going Viral
Book SynopsisBrent Coker is an internet consumer psychologist who specializes in Viral Marketing. He is an academic, entrepreneur, magazine columnist, public speaker, commentator in the media, and expert witness called in by the federal courts of Australia for questions about Internet business. Dr Coker's research has appeared extensively in the media, ranging from the New York Times through to Scientific American (e.g., http://bit.ly/1rTQTMh). His research has appeared on National TV networks including CNN, Fox, and CBS, and he is regularly called upon to give expert opinion on radio, TV, and in print.Table of ContentsIntroduction Going viral A different mindset 1. The Power of Share Why sex doesn’t sell When social status causes viral sharing It’s not about controversy The most shared image of all time An app gone viral Action plan for viral sharing 2. Self-enhancement How a frustrating puzzle became the biggest selling toy in history Our natural tendency to criticise others Are your friends trying to make you jealous? Why gothics wear black Board shorts and the environment People self-enhance in different ways Action plan for Self-enhancement 3. Emotion Trevor’s flower shop Emotions and sharing Why a smile from a stranger makes us feel good A dramatic surprise on a quiet square Where words fail, music speaks Memories, music, and emotion Dumb ways to die The power of mixed emotions Karma is feeling Changing behaviour using emotions Action plan for using emotion 4. Anticipation Why anticipation makes people share Fight or flight Why people can’t help looking at blood and guts The magic three: humour, awe, and thrills Action plan for anticipation 5. Affinity Jack’s motorcycle shop Affinity, and the art of building an iconic brand When annoying the neighbours is sharable Oh Boy! First kiss World’s toughest job Can gift giving cause sharing? Action Plan for Affinity 6. Justice Fairness, Justice, and an Unfair advantage The little girls who showed the world Changing people’s beliefs Action plan for justice 7. HerdingJim’s meusli mystery and the power of scarcity How Ray Kroc got people to eat burgers Seeding Anti-Herders (and what makes cool ‘cool’ ?) Your opinions are not your own Action plan for herding 8. Groups The Dress Join the club Like a girl Action plan for groups initiated viral 9. Bump What’s wrong with video advertising The structure of BUMP How to include a brand Punchy bursts Hook, line and sinker Nonlinear time scenes Action plan for bump Conclusion
£13.49
Pearson Education Beermat Entrepreneur The
Book SynopsisMike Southon Mike co-founded The Instruction Set, a training and software business which grew from three to 150 people in five years and was then acquired by Cap Gemini Ernst and Young. He then worked on two start-ups which eventually both went public, and a number which didn't. Since the first publication of The Beermat Entrepreneur in 2002 he has spoken at over a thousand events all over the world and provided free, face-to-face mentoring to over 1,500 aspiring entrepreneurs. When he's not being The Beermat Entrepreneur at live events, Mike helps any type of company refine their elevator pitches, test their sales models and grow their sales. Mike is more than Quite Interesting. He spreads insight and cheerfulness in equal measure, like an ambidextrous chef icing two cakes at once. John Lloyd, producer of QI, Not the Nine o'Clock News, Spitting Image and The Hitchhiker's Guide to the Galaxy. Table of Contents Where do I fit in? The seedling enterprise The sapling enterprise The mighty oak
£13.49
Pearson Education Limited The Leaders Guide to Resilience
Book SynopsisAudrey Tang is a Chartered Psychologist (CPsychol), and the award winning author of The Leader's Guide to Resilience, The Leader's Guide to Mindfulness and Be A Great Manager - Now. She is a presenter with DisruptiveTV as well as the resident psychologist on The Chrissy B Show (Sky191) the UK's only TV programme dedicated to mental health and wellbeing. She offers psychological comment to TV, Radio and published media, and broadcasts her own podcast Retrain Your Brain. She keynotes at National and International conferences in the fields of resilience, leadership and team cohesion, offers psychological consultancy and leadership coaching, and is a CPD accredited trainer and FIRO-B profiler.Table of ContentsTable of Contents Part One: Defining Resilience1. Building resilient people2. Building strength3. Attracting, maintaining and retaining staff4. Harnessing drive and inspiring passion5. Establishing a responsive network6. Authentic leadership Part Two: Shaping resilient organisations7. Laying the foundations of a resilient organisation8. Behaving sustainably9. Asserting and living resilient organisational values10. Establishing a creative and innovative culture for growth11. Empowering and structuring for responsiveness12. Engaging in Mindful future planning Part 3/Epilogue: Towards a resilient future
£14.24
Bloomsbury Publishing PLC Marketing Research
Book SynopsisThis core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples.Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society's Diploma Module: The Principles of Market & Social Research.New to this Edition:- Expanded coverage of qualitative analysis, now with its own dedicated chapter- Fresh material on hot topics such aTrade ReviewThe book provides a practical but yet easy to understand approach to market research. Enriched with contemporary case studies, a must-have for research students seeking an easy to understand and practical text. * Shelton Giwa, De Montfort University, UK *An excellent and up-to-date book for up-to-date learners of market research. * Wei Shao, Griffith University, Australia *Reading this marketing research book centred around customer insight is a joyous experience. With the inclusion of new material on cutting-edge areas such as big data analytics and social media listening, this edition provides a fascinating demonstration of the need to integrate traditional marketing research approaches with user-generated content. * Tamer Elsharnouby, Qatar University, Qatar *The textbook has clear and refreshingly brief explanations of marketing research concepts. In addition, there are many useful real-world examples helping students understand how research concepts could be applied. * Yi-Chun Ou, Leeds University, UK *This book is very well laid out and it is up to date with practical examples throughout to help students better understand the methods and concepts, particularly with respect to collecting qualitative and quantitative data as well as designing questionnaires. * Naser Pourazad, Flinders University, Australia *Table of ContentsChapter 1: The role of marketing research and customer information in decision making Chapter 2: The marketing research process Chapter 3: Secondary data, customer databases and big data analytics Chapter 4: Collecting observation data and social media listening Chapter 5: Collecting qualitative data Chapter 6: Collecting quantitative data Chapter 7: Designing questionnaires Chapter 8: Sampling methods Chapter 9: Analysing qualitative data Chapter 10: Analysing quantitative data Chapter 11: Presenting the research results Marketing research in action: case histories.
£56.99
John Wiley & Sons Inc Flying in the Face of Fear
Book SynopsisProven principles of leadership from a veteran fighter pilot and military leader In Flying in the Face of Fear: Lessons on Leading with Courage, former fighter pilot and retired Air Force Colonel Kim Campbell delivers an inspiring and practical discussion of leadership and decision-making. In the book, you'll follow the author's journey through the principles that got her through her 24-year career in the high-stakes and high-risk world of aerial combat. You'll discover lessons and stories that will serve as a resource for you as you lead your students, employees, and others through the challenges of life and work, learning to create a positive impact and make a big difference in the lives of the people who follow you. You'll also find: Specific strategies and techniques for leading in situations of extreme stress and riskMethods for female leaders to overcome the challenges of working in male-dominated environmentsWays to act in critical moments by recognizing that being brave and afraid at the same time is both normal and necessaryAn essential leadership blueprint for business and military professionals seeking to improve their ability to inspire others to greater achievements, Flying in the Face of Fear will also earn a place in the libraries of young and mid-career professionals looking for mentorship and sound, proven advice.Table of ContentsPrologue: Seizing the Moment xv Chapter 1 Headwinds and Tailwinds 1 Chapter 2 Creating a Wingman Culture 17 Chapter 3 Fighter Pilot Mindset 35 Chapter 4 Prepare, Practice, Plan for Contingencies 51 Chapter 5 Wiggle Your Fingers and Toes 67 Chapter 6 Empower Your Wingmen 83 Chapter 7 The Fighter Pilot Debrief 105 Chapter 8 Aviate, Navigate, Communicate 119 Chapter 9 Recognize, Confirm, Recover 129 Chapter 10 Command and Connection 139 Chapter 11 Create Your Own Flight Plan 151 Chapter 12 Commander’s Intent 173 Epilogue: Call to Action 183 Acknowledgments 197 Notes 199 About the Author 203 Index 205
£18.70
John Wiley & Sons Inc HighGrowth Fundraising the Silicon Valley Way
Book SynopsisInspire generosity to ignite growth In High-Growth Fundraising the Silicon Valley Way: Unlocking Stock, Crypto, and More for Your Non-Profit, Church, or School, pastor and social benefit fundraising expert Vance Roush delivers an in-depth, hands-on guide to raising money for your church or non-profit through both cash and non-cash donations. You'll learn new strategies to multiply your fundraising efforts and expand your donations to assets like stock and cryptocurrency. In the book, Roush shows you how to get started building a financial base with early believers and develop a culture of giving by fostering excellence across your organization. You'll also discover: Strategies for casting a big vision that inspires big donations Ways to build a giving infrastructure that makes generosity frictionless across all types of donated assets Modern and effective fundraising tactics, like building faith and finding efficiencies Table of ContentsForeword vii Preface xi Acknowledgments xvii Chapter 1 Unlock Unprecedented Amounts of Generosity 1 Chapter 2 Unlock the Most Generous Generation 15 Chapter 3 The Evolution of Investable Asset Classes 31 Chapter 4 Deep Dive into Cryptocurrency 43 Chapter 5 Deep Dive into Stock Donations 63 Chapter 6 Seven Master- Level Tactics to Maximize Giving 81 Chapter 7 The Donor Experience 101 Chapter 8 Maximizing Year- End Giving 125 Chapter 9 Examples of Successful Organizations Unlocking Unprecedented Levels of Generosity 147 Chapter 10 Unlocking Generosity Wrap- Up 165 References 177 Additional Resources 182 About the Author 183 Index 184
£18.74
John Wiley & Sons Inc Break the Rules
Book SynopsisDiscover the six counter-conventional mindsets to be a changemaker In Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World, celebrated London Business School entrepreneurship professor, keynote speaker, and best-selling author Dr. John Mullins delivers an eye-opening and insightful exploration of what sets successful entrepreneurs apart from other business people and from those who fail to reach their goals. You'll discover a compelling argument that successful entrepreneurs exhibit one or more of the six break-the-rules mindsets revealed in this book. Each of these six mindsets can be learned, practiced, and built uponby anyone, in any business setting large or small, old or new, to create thriving businesses that grow and prosper. Mullins draws on over two decades of research to show you how to do exactly that. You'll also find: Explanations of why the six break-the-rules mindsets fly in the faTable of ContentsAcknowledgments xiii Preface: Why This Book xvii 1 It’s Time to Break the Rules: Challenge Assumptions, Overcome Obstacles, Mitigate Risk 1 2 When You’re Tempted to Say No, Instead Say “Yes, We Can!”: Then Figure Out How 13 3 It’s the Customer’s Problem That Matters, Not Your Solution: Problem- First, Not Product- First, Logic 41 4 Why “Moving the Needle” Doesn’t Matter Much to Entrepreneurs: Think Narrow, Not Broad 69 5 How Entrepreneurs Get Things Done with Almost No Money: Ask for the Cash, Ride the Float 97 6 Make the Future Winnings Yours!: Beg, Borrow, But Don’t Steal 125 7 What Entrepreneurs Can Do That Big Companies Can’t: Instead of Asking Permission, Beg Forgiveness Later 151 8 Act Your Way to a New Way of Thinking (Because the Reverse Won’t Work!): From Mindsets to Action 179 Notes 193 About the Author 209 Index 211
£18.69
John Wiley & Sons Inc Strategic Planning Kit For Dummies
Book SynopsisCreate a roadmap for your company's future successthe For Dummies way Strategic Planning Kit For Dummies not only teaches you how to build a solid business strategy, but it gives you the tools to do it. Checklists, worksheets, and real-life examples guide you through answering your most pressing questions. Plus, all-new online resources make creating a lasting strategy easier than ever. Build a company vision statement, assess your strategic position, engage your team, and execute your planwith easy-to-understand instructions and explanations that anyone can follow. This revised edition shows you how to adapt your strategy, plan for the unknown, and stay resilient through all the changes facing today's businesses. Advice from For Dummies experts will make any business leader's strategic dreams a reality. Learn the basics of how to create a long-term business strategy Create your mission and vision statements and a strategic framework Get Table of ContentsIntroduction 1 Part 1: Kicking Off Your Strategic Planning Process 9 Chapter 1: What Is Strategic Planning Really? 11 Chapter 2: Why Strategic Planning Works 25 Chapter 3: Getting Set Up for Successful Planning 37 Chapter 4: Identifying Your Strategic Issues 57 Part 2: Sizing Up Your Current Situation 77 Chapter 5: Assessing Your Business and Its Capabilities 79 Chapter 6: Seeing Your Business through Your Customers’ Eyes 99 Chapter 7: Researching the Market to Find New Customers 117 Chapter 8: Identifying Your Opportunities and Threats 139 Part 3: Defining Your Core Purpose and Envisioned Future 163 Chapter 9: Focusing on What You Do Best 165 Chapter 10: Developing Your Mission and Values 183 Chapter 11: Envisioning Your North Star 199 Part 4: Mapping Your Organization’s Path to the Future 211 Chapter 12: Strategizing for Growth and Sustainability 213 Chapter 13: Establishing Your Strategic Goals and Roadmap 233 Chapter 14: Putting Your Plan into Action with Objectives and Key Results 261 Chapter 15: Making Your Plan Measurable 275 Part 5: Living and Breathing Your Plan 289 Chapter 16: Execute, Execute, Execute: Putting Your Plan to Work 291 Chapter 17: Keeping Your Plan Alive with Reviews and Refreshes 307 Chapter 18: Scenario Planning: Answering the What Ifs 317 Part 6: The Part of Tens 329 Chapter 19: Ten Tips to Keep Your Strategic Plan from Hitting the Shelf 331 Chapter 20: Ten Tips to Holding Great Strategic Retreats 337 Chapter 21: Ten Ways to Maintain Momentum in Your Planning Process 345 Index 351
£24.79
John Wiley & Sons Inc Game Theory
Book SynopsisAuthoritative and quantitative approach to modern game theory with applications from areas including economics, political science, computer science, and engineering Game Theory acknowledges the role of mathematics in making logical and advantageous decisions in adversarial situations and provides a balanced treatment of the subject that is both conceptual and applied. This newly updated and revised Third Edition streamlines the text to introduce readers to the basic theories behind games in a less technical but still mathematically rigorous way, with many new real-world examples from various fields of study, including economics, political science, military science, finance, biological science, and general game playing. The text introduces topics like repeated games, Bayesian equilibria, signaling games, bargaining games, evolutionary stable strategies, extensive games, and network and congestion games, which will be of interest across a wide range of disciplines.
£88.65
John Wiley & Sons Inc Web3 Marketing
Book SynopsisTHE ESSENTIAL WEB3 MARKETING BOOK For a limited time, claim an NFT with a copy of your book! Web3 Marketing: A Handbook for the Next Internet Revolutionis the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users. As former CMO of ConsenSys then Founder and CEO of top web3 marketing firm SerotoninAmanda Cassatt is in a unique position to tell this story, and delivers a remarkably clear, nontechnical guide to the history, key concepts, and still-evolving landscape of Web3. Cassatt explains how Web3 transforms time-tested apprTrade ReviewPraise for Web3 Marketing"As ConsenSys’ first CMO, Amanda’s sharp intuition and communications skills brought many people to the world of Ethereum. She has long seen Web3 as a way for people to reclaim control of their digital identity and personal finance, and has deftly argued why a new power arrangement on the web is so critical to advancing the human condition. The lessons from this book will become increasingly important for students, professionals, entrepreneurs, creators, and investors seeking to understand how Web3 changes their own lives." —Joseph Lubin, Co-Founder of Ethereum and founder & CEO of ConsenSys“Web3 Marketing is accessible to students and professionals regardless of technical experience, who are interested in getting into Web3, opening up the intricate and sometimes complicated world of Web3 to vastly more people.”—Yorke Rhodes, Co-Founder, Blockchain at Microsoft “The book I wish I had when creating Augur. This is the definitive book on Web3 marketing and an excellent intro to the blockchain space in general.”—Joey Krug, Chief Investment Officer at Pantera Capital, Co-Founder at Eco, Co-Founder at Augur “Cassatt’s skill is in marketing, but in the crypto world, mission is fundamental, and she is that best kind of missionary: a clear and passionate advocate towards a better world. The experience with which she wrote this text can’t be faked, and readers will enjoy an authentic invitation into the future of consumer marketing in an open, borderless, user-owned economy.”—Erik Voorhees, Founder of ShapeShift“Amanda Cassatt’s book Web3 Marketing is a crash course on the history of Bitcoin, and the rise of Ethereum and Web3 - arming nontechnical marketers with the baseline knowledge needed to jump into the space.”—Kim Milosevich, Chief Marketing Officer, a16z crypto “Few people embody the spirit of the Web3 community better than Amanda Cassatt. Little surprise then that she’s written the definitive book on marketing in Web3, which anyone working on building products and communities in the area should read.”—Glen Weyl, Author, Radical Markets "Many great ideas are let down by their most enthusiastic advocates. This is a landmark book, in that it lays out in elegant, clear prose something which was previously an obsession for a small cadre of committed - and not always articulate - evangelists. Read this book, and whether or not you are convinced by Web3, you will at least - at last - have an informed opinion."—Rory Sutherland, Vice Chairman, Ogilvy “This book should be required reading for any marketer entering the Web3 space. Cassatt has been able to create an accessible book about the origins of Web3 for anyone to understand without any kind of technical background.”—Gmoney, Founder, 9dcc “New technologies open opportunities to engage and transact in new ways. Since the early days of Web3, Cassatt and her team have been at the leading edge. Web3 Marketing is not only a handbook, but also an artifact documenting the early days of blockchain technology and crypto.”—Christine Moy, Head of Digital Assets, Apollo "Amanda is the original storyteller of crypto, having been there since the beginning. She has since helped many companies and founders find their voice to be the authors of their own history. Her contributions to the advent of Web3 continue to be tremendous.”—Min Teo, Managing Partner, Ethereal Ventures "With the advent of Web3 technology, the rules of the marketing game are changing yet again. Cassatt, who was arguably the first marketer in the space, provides a comprehensive guide that gives a terrific overview of the history of crypto, as well as offers explicit, actionable advice on how a marketer can capitalize on the new tools that are available and on the horizon."—Josh Quittner, Founder and CEO of Decrypt “Web3 may have been conceived by millennials but it’s really being built for Gen Z; for their culture of empowerment, digital identity, and their decentralized ambitions for the future. Amanda was there when Web3 took shape and within her book explains clearly how marketers need to shape Web3 value for this future generation who are about to inherit the earth. Compelling storytelling and practical directions, she has clearly already stepped on all the land mines for us and found the path for brands and business to follow.”—Dickon Laws, Global Head of Innovation, OgilvyTable of ContentsPreface xi Part 1 What Is Web3? 1 Chapter 1 The Evolution of Web1 and Web2 3 Chapter 2 The Evolution of Bitcoin and Ethereum 15 Chapter 3 The Evolution of Ethereum into Web3 25 Chapter 4 The Metaverse 59 Part 2 Web3 Marketing in Theory and Practice 67 Chapter 5 Inventing Web3 Marketing 69 Chapter 6 Know Your Product and Your Audience 83 Chapter 7 Build a Marketing Team 99 Chapter 8 Set Key Metrics 105 Part 3 The Web3 Marketing Funnel 111 Chapter 9 Introducing the Web3 Marketing Funnel 113 Chapter 10 Discovery 117 Chapter 11 Engagement and Use 151 Chapter 12 Retention 169 Part 4 Web3 Transformation and Web2.5 179 Chapter 13 Defining Web2.5 181 Conclusion 193 Notes 197 Acknowledgments 207 About the Author 209 Index 211
£18.69
John Wiley & Sons Inc Customer Communities
Book SynopsisMake community building your ultimate business growth strategy In Customer Communities: Engage and Retain Customers to Build the Future of Your Business, Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm. The authors outline the 10 foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey. You'll also find: Strategies for creating a cross functional customer engagement team Techniques for building community in places that aren't the web or on social media Ways to bring your organization's culture and values into your community with a human-first alignment An essentTable of ContentsForeword ix Preface: Two CEOs Growing Up Lonely xi Acknowledgments xv Part I Community Is the Future of Your Business 1 Chapter 1 An Introduction to the World of Communities 3 Creating a Sense of Belonging Chapter 2 Communities as a Business Growth Strategy 9 The Only Sustainable Long-Term Differentiator Companies Have Chapter 3 How the Next Generation of Communities Drives Success 29 The New Company-Wide Strategy to Drive Net Revenue Retention Chapter 4 A Community for Customer Success, Support, Marketing, and Product Teams 41 How Every Department Can Benefit from a Next-Generation Community Part II The 10 Laws of Community Building 55 Chapter 5 Law 1: You Can Start Anytime 57 It Doesn’t Have to Be Expensive and Everyone in Your Organization Can Help Chapter 6 Law 2: You Have to Own the Platform 65 Engage Your Customers Beyond Borrowed Ground Chapter 7 Law 3: Community Should Be the Heart of the Customer Journey 75 Activate and Engage Your Customers at Scale Chapter 8 Law 4: Create Content That Educates and Inspires 95 Be the Best Thought Leader You Can Be Chapter 9 Law 5: Build on Your Advocates 109 Your Most Loyal Customers Are the Gateway to Success Chapter 10 Law 6: Everybody Owns the Customer 121 Community Is a Company-Wide Strategy, Not a Department Chapter 11 Law 7: Offline Counts More Than You Think 139 An Online Community Is Strengthened with Offline Events Chapter 12 Law 8: Tie It All Together in One Customer Hub 153 Prevent a Disjointed Customer Experience by Integrating Engagement and Content Chapter 13 Law 9: Community Should Drive Real Business Outcomes 171 Don’t Get Fooled by Vanity Metrics—Demand Real Business Metrics Chapter 14 Law 10: Bring Your Culture and Values to Your Community 183 Build with a Human-First Mindset Part III How to Get Started 195 Chapter 15 Building Blocks to Successfully Starting a Community 197 Putting Together a Strong Strategy in Five Steps Chapter 16 Common Objections and How to Overcome Them 209 Answers to Nine Common Objections Epilogue 217 References 219 Index 225
£21.24
John Wiley & Sons Inc Resilience Confidence and Positive Thinking
Book SynopsisStrengthen your confidence, positivity, and resilience with Manga for Success! Resilience, Confidence, and Positive Thinking: Manga for Success will show you how to change your perspective to improve your wellbeing. This manga tells the story of Reisa, who recently started a new job at an advertising agency. Overwhelmed and stressed by the new workload and criticism from her boss, her mental health starts to suffer. One day, Reisa runs into Tsuyoshi, an old college friend. Captivated by Tsuyoshi''s strong self-esteem and confidence, she asks for his advice. To help Reina relieve her mental fatigue, break out of her negative mindset, and rebuild her confidence, Tsuyoshi suggests resilience tips he adopted abroad. Following his advice, Reina addresses the roots of her habitual negativity, begins to positively control her emotions, starts to turn around her relationships with her peers, and becomes the best version of herself. Understand the principlesTable of ContentsPreface 11 Prologue Resilience Is . . . Story 1 Why Aren’t Things Going Well?! 16 1. Why Resilience Is Necessary Now Stress Wears the Heart Out 28 Career Turning Points Are Dangers to the Heart 30 2. What Is Resilience? Resilience Is 32 Three Traits of Someone with High Resilience 33 Resilience Is a Psychological Resource Everyone Has 34 3. Strengthening Resilience Three Steps to Strengthen Resilience 36 Challenges Become Nourishment for Resilience 38 Resilience Becomes Stronger Through Practice 41 Part 1 Controlling Negative Emotions Story 2 I See, so I Was Exhausted 44 1. How to Not Be Swayed by Negative Emotions Stress Makes the Heart Weaker 60 Emotions Can Be Controlled 61 Don’t Seal Off Emotions 62 2. Negative Is Stronger Than Positive The Rumination Phenomenon of Emotions 65 The Positive Brain and the Negative Brain 67 3. Emotions Are Hiding in the Shadows of Problematic Behavior The Mechanism of Emotions and Behaviors 70 4. Irritation and Anxiety Are Contagious Beware of the Emotional Vampire 73 Using Emotional Transmission Daily 74 5. The Positive Role That Negative Emotions Play Learn How to Control Your Emotions 76 6. The Three Methods of Controlling Emotions Cool Your Emotions Down with Breathing Exercises 79 Label Your Emotions 80 Find a Diversion from Your Negative Emotions 83 Part 2 Taming Negative Assumptions Story 3 How to Hang Out with an Assumption Dog 88 1. What Are Assumptions? People’s Hearts Have Tinted Lenses 106 The Mechanisms of Assumptions and Emotions 107 Learn to Control Your Emotions 109 2. Taming Assumptions The Seven Types of Negative Assumptions 110 The Righteous Dog (The “Should Be” Mindset) 111 The Loser Dog (The Devaluing Mindset) 113 The Worrywart Dog (The Pessimistic Mindset) 115 The Abandoning Dog (The Powerless Mindset) 117 The Apologetic Dog (The Self-Accusing Mindset) 118 The Criticism Dog (The Blaming Others Mindset) 120 The Apathetic Dog (The Irresponsible Mindset) 122 Become Aware of Your Assumptions 124 3. Three Ways to Deal with Assumption Dogs Dealing with Negative Assumptions 126 Banish the Assumption Dog 126 Accept the Assumption Dog 127 Train/Tame the Assumption Dog 127 Part 3 Get Social Support Story 4 Is There Someone Who Can Help You? 132 1. Why Are You Unable to Rely on Others? The External and Internal Reasons for Being Unable to Rely on Others 156 The Three Features of Workplaces That Are Not Cooperative 157 Assumptions Can Hinder Relationships with Others 158 2. Get Social Support Build Quality Interpersonal Relationships 160 Find Five Supporters 161 3. Creating an Organization with High Resilience What Are the Requirements for a Resilient Workplace? 164 4. Four Factors in Forming Quality Relationships Relationships with Cooperation 166 Relationships with Respect 167 Relationships with Trust 168 Relationships with Playfulness 169 Part 4 Restoring Your Self-Confidence Story 5 Learn How to Work with Confidence 172 1. Why Are You Unable to Feel Confident? People Who Are Unable to Take a Step Forward Because They Lack Self-Confidence 186 What Happens When You Are Unable to Have Self-Confidence? 187 The Reason You Lose Self-Confidence 188 2. The Psychological Resources to Heighten Self-Confidence Increasing Self-Efficacy 191 What Is Self-Efficacy? 191 Self-Efficacy and Resilience 192 3. How to Raise Your Self-Efficacy Four Sources of Efficacy Beliefs 194 What You Need to Tie Accomplishments to Self-Efficacy 195 How to Handle Failure 197 Build up Small Achievements 198 Examples Increase Confidence 200 Encouragement Becomes the Source of Self-Confidence 202 Positive Attitudes Stimulate Self-Confidence 203 “Places” Where You Can Feel Positive 204 Self-Efficacy Can Help 206 Part 5 Putting Your Strengths to Good Use at Work Story 6 What Is My Strength? 208 1. Putting Strengths to Good Use and Raising Resilience What Is Strength? 220 Look for Strengths Rather Than Weak Points 221 Three Ways to Figure Out Your Strengths 222 2. What Is a Rewarding Job? The Definition of Working with Resilience 225 Three Views on Work 226 Start with Putting Your Strengths to Good Use 228 Epilogue 2 Years Later 208 Conclusion 234 References 236
£15.29
John Wiley & Sons Inc Marketing
Book SynopsisLEARN THE BASICS OF MARKETING WITH MANGA FOR SUCCESS!Do you want to increase sales? Improve customer satisfaction? Or are you looking for a basic understanding of marketing to ace your class or improve your outlook in the job market? Whatever your reason for picking up this book, Marketing: Manga for Success makes essential concepts easy to understand using practical examples and situations. You'll learn about: Branding, viral marketing, and advertising and promotions The importance of customer relationships The 4 Ps of marketing The story follows Marimo, a young woman who wants to help her aging parents save their specialty pastry business. There isn't much she can do but she wants to help them find new opportunities. Just then, she meets two mysterious characters who teach her how to rebuild the family business through marketing, step-by-step. Find out why the Manga For Success seriesnow available in EnglTable of ContentsIntroduction 10 Part 1 What Is Marketing? Story 1 Sudden Unexpected Guests! A Blessing or a Curse? 14 1. Emotion and Logic in the Context of Marketing 40 2. What You Call Your Buyers Depends on the Situation 42 3. The Three Points of View in Marketing 45 4. What Is Marketing? 48 5. How Has the Concept of Marketing Changed over Time? 50 6. The Scope of Marketing 52 Column 1: Listening to the Voice of Your Market 54 Part 2 The Pros and Cons of Viral Marketing Story 2 Will Word of Mouth Really Bring in Customers? 56 1. The Influence of Word of Mouth through Viral Marketing 66 2. Devising Strategies to Boost Word of Mouth 68 3. Products and Services Most Affected by Word of Mouth 70 4. Hints for Boosting Word of Mouth 72 Part 3 Understanding the People Who Buy Your Products Story 3 What Do Your Customers Really Need? 76 1. The AIDMA Model of Consumer Behavior 86 2. What Is the Kotler Consumer Buying Decision Process Model? 90 3. Human Desire: Needs versus Wants 92 4. Thinking with Both Consumer Needs and Wants in Mind 94 5. Understanding Human Needs 96 6. Buyers Who Set the Trend and Buyers Who Follow the Trend 98 Part 4 Sorting out Your Company’s Relationship with Your Customers Story 4 Fake Marimo Manju Buns Appear! 102 1. Analyzing Your Customers, Your Competitors, and Your Company 112 2. Identifying Your Company’s Strengths, Weaknesses, External Opportunities, and Threats 114 3. Developing Strategies Based on Internal and External Factors 116 4. The Five Force Model 120 5. Deciding the Who, the What, and the How 122 6. Different Marketing Strategies 124 7. Building a Competitive Edge 126 8. How You Fight the Battle Depends on Market Positioning 128 Part 5 Decide Who Your Customers Are Story 5 Who Are Tamaya’s New Customers? 132 1. Connecting Product and Customer: The STP Marketing Model 140 2. Finding Common Factors among Similar Consumers 142 3. Mapping Consumer Perception 148 4. Changing Your Target Changes Your Concept 150 Column 2: A General Rule for Narrowing Down Your Target Consumers 154 Part 6 Deciding Your 4 Ps Story 6 Let’s Make Mini Marimo Manju! 156 1. What Are the 4 Ps of Marketing? 180 2. Key Points for Differentiating Between Products 182 3. What Is a Brand? 184 4. How Do You Build Your Brand? 186 5. The Product Life Cycle 188 6. Push and Pull Marketing Strategies 192 7. Different Promotional Communication Methods 194 8. The Features of Different Advertising Methods 196 9. The Effects of Public Relations 198 10. Various Sales Promotion Methods 200 11. Three Ways to Decide on Your Prices 202 12. Determining Prices Based on Demand 204 13. The Psychology of Prices and Pricing 206 14. Think about How to Distribute Your Products 208 15. Finding the Special Features of Your Market Area 210 16. The Functions of Wholesale 212 Column 3: Organizing and Preparing Your Present Product Strategy 214 Part 7 Establishing Long-Term Relationships with Your Customers Story 7 The Last Message 216 1. The Importance of Capturing Your Customers 230 2. The Components of Customer Satisfaction: Essential and Nonessential Functions 234 3. Take Good Care of Your Best Customers 236 4. Why Is Customer Satisfaction Important? 238 References 241
£15.29
John Wiley & Sons Inc Business ProblemSolving and Strategy
Book SynopsisA FUN AND APPROACHABLE WAY TO LEARN IMPORTANT BUSINESS PRINCIPLES Do you want to improve your business performance? Or are you looking for a basic understanding of business strategy? Whatever your reason for picking up this book, Business Problem-Solving and Strategy: Manga For Success makes business strategy concepts easy to understand using practical examples and situations. You'll read about: Important business analysis tools like SWOT analysis and issue analysis Strategic option assessment Developing and executing a strategy for any business situation The story follows Kazumi who takes over operations at her father's confectionery company. With the help of her mentor, Business Planning Manager Takeda, she formulates a viable plan for turning the business around, building trust among key stakeholders, and successfully convincing the CEO to implement the plan companywide. With this approachable book, you'll quickTable of ContentsPreface 10 Prologue …I Can’t I Can’t Just Abandon Everyone When MAT- SUI-YA is in Trouble! What Is a Business Strategy? Story 1 Help Me, Senpai! 14 1 What Is a “Strategy”? 26 Strategies Are Everywhere 26 Strategy Is a Road Map to Success 26 Resource Allocation: Decide Where to Focus Your Organizational Resources 27 Strategy Is Nothing without Execution 31 The Correct Way to Create a Strategy 31 Business Strategy Is a Blueprint for Your Business Success 33 2 The Many Pitfalls of a Business Strategy 34 Building Strategy the Right Way Is Tough 34 Framework and Concepts: Make or Break the Strategy 34 Can Looking at the Task at Hand from the Opposite Angle Constitute a “Strategy”? 35 A Strategy Cannot Ignore the Front Line 36 A Fake Strategy in Purple Prose 37 Failing to Grasp the Current Situation May Lead to Mistakes 37 The Risk of Homogenized Strategies 38 3 Preparations to Build the Correct Strategy 39 Take the Right Steps to Analyze 39 Use Frameworks and Concepts Wisely 40 Have a Unique Point of View, Think Outside of the Box 40 Support the Front Line 41 Emphasis on Essence and Mechanism 43 Bring in a Key Person 44 4 Create a Dynamic Strategy! 45 Four Steps in Building a Strategy 45 Step 1 - Analyze the Situation 45 Step 2 - Formulate Strategic Options 47 Step 3 - Review and Select Options 47 Step 4 - Translate Strategic Options into Plans of Action 48 Step 1 Analyze the Situation Story 2 Knowing Your Enemy Is Knowing Yourself 50 1 The Essentials of Situation Analysis 74 Analyzing the Situation Is The First Step in Building a Strategy 74 Only a Handful of Corporations Truly Understand the Current Situation 74 Methodology and Frameworks: A False Sense of Completing the Situation Analysis 76 Three Keys in Understanding the True Situation 76 The Basics of Situation Analysis: SWOT Analysis 78 A Business Strategy That Cannot Be Executed Is Nothing But a Pie in The Sky 2 OT Analysis 83 OT Analysis: Three Core Elements 83 The Five Forces Analysis 85 Analyzing the Five Points 87 Positioning Analysis and Competition Analysis 89 Client Analysis 93 Key Sucess Factor (KSF) Analysis 95 3 SW Analysis 99 Deciding Pros and Cons Based on Relativity 99 Achievements and Performance Analysis 100 Positioning Analysis 104 Business Model Analysis 106 Marketing, Value Chain, and Organizational Analysis 108 Tangible and Intangible Asset Analysis 109 Understanding the Structures of the Issue at Hand 110 4 Organizing SWOT 113 Keeping the Impact on Your Business in Mind 113 I’ve Gotten A Lot of Positive Feedback On Our Red-bean Paste Business Partners and Clients Alike, They All Com- Pliment Ann It’s a Very Valu- Able Asset First, We Ana- Lyze the Situa- Tion And Remember to Always Share The Result of The Situation Analysis Step 2 Forming Strategic Options Story 3 How to Save a Company in Trouble? 118 1 What Are Strategic Options? 140 Options Mean Choices 140 Considering a Variety of Options 140 2 Make Objectives and Issues Clear 142 What Is the Objective of Strategy Building? 142 What Are the Issues in Building a Strategy? 144 Decipher Objectives and Issues from the Result of SWOT Analysis 146 Organizing the Structure of an Issue 150 3 Lay Out the Options 1: Growing Potentials for the Preestablished Company 154 Aim to Grow Preestablished Business Models and Positioning 154 Consider Strategic Options for the Long Run 156 Change the Positioning 156 Coming Up with Growth Options by Changing the Positioning 158 Changing the Business Model 160 Pairing the Positioning and the Business Model 162 That’s Easy For You to Say… You Just Give Out Or- Ders We Are The Ones Who Come Face-to-face With the Clients. It’s Not Always About Ratio- Nality Coming Up with Growth Options by Changing the Business Options 165 4 Lay Out the Strategic Options 2: Options for the Newly Established Businesses 167 Analyze from the Market Point of View 167 Analyze from the Value Chain Point of View 171 Analyze from the Asset Point of View 172 Analyze from the Business Model Point of View 174 Change the Rules of Competition, Think Outside of the Box 175 5 Lay Out the Strategic Options 3: Improve Profit 177 Options to Lower Cost and Improve Gross Profit Margin 177 Options to Lower Managing Cost 179 Options to Improve Efficiency 179 Improve Ways to Manage and Improve Profit Structures 180 6 Summarizing Strategic Options 181 Organizing All Available Options 181 Coming Up with Growth Options and Scenarios by Organizing Strategic Options 181 …I Will Have a Word with The CEO Myself Regarding This Step 3 Review and Select Options Story 4 All for One, One for All 186 1 Reviewing Options 206 How to Review Options 206 Three Perspectives in Reviewing Options 206 2 Reviewing with Both a Cool Head and Burning Passion 208 Reviewing and Selecting Options 1: Rationality 209 The Main Points in Reviewing Rationally 209 How to Review Each Point 213 3 Reviewing and Selecting Options 2: Feasibility 215 The Main Points in Reviewing the Feasibility 215 How to Review Each Point 223 4 Reviewing and Selecting Options 3: The Intents and Expectations of the Parties Involved 225 Fostering Agreement and Understanding with “Face to-face Discussions” 225 The Groundwork Discussions: Situation Analysis and Strategic Options 226 Which Reviewed Points to Prioritize 227 How to Understand and Decide on the Results 229 How to Expand Options 229 Making Decisions Based on What You Want to Do 230 Always Have a Plan B Ready 230 But… Time Has Changed If Every- One AGREES, Then I’d Like To Ask for Your Coop- Eration! Step 4 How to Translate Options into Plans and Actions Story 5 What Becomes of a Strategy 232 We Are On The Homestretch Now In Regards to The Future Loan, Inaho Bank Is Demanding You Resign From Your Posi- Tion Let’s Come Up With Specific Executions And Actions Based on These Principles 1 How to Translate Strategic Options into a Plan 252 The Necessary Process in Executing the Strategy 252 2 How to Apply Strategy to Execution 254 How to Apply Strategy to Execution 254 Setting Priorities 257 3 How to Carry Out Strategic Options 258 Beyond the Possibility: Feeling and Determining 258 The First Step in Strategic Execution 260 4 Create a Plan of Action 263 The Master Plan: The Plan of Action for Strategic Execution 263 Coming Up with a Realistically Applicable Plan 265 5 How to Execute with Certainty 268 Build a Promotion System 268 Implement a Thorough PDCA 269 Postscript 276
£15.29
John Wiley & Sons Inc Our Planet Powered by AI
Book SynopsisA hands-on guide to evolving your company with ethical AI along with thought-provoking insights and predictions from a variety of well-known industry leaders In Our Planet Powered by AI, renowned AI strategist and pioneer Mark Minevich delivers an exciting and practical discussion of how to implement groundbreaking artificial intelligence technologies at every level of your organization. You'll learn to create sustainable, effective competitive advantage by introducing previously unheard-of levels of adaptability, resilience, and innovation into your company. Using real-world case studies from a variety of well-known industry leaders, the author explains the strategic archetypes, technological infrastructures, and cultures of sustainability you'll need to ensure your firm's next-level digital transformation takes root. You'll also discover: How AI can enable new business strategies, models, and ecosystems of innovation and growth HowTable of ContentsForeword ix Introduction xiii Prologue xxv Part I AI’s Impact on Modern Work and Life 1 Chapter 1 Current Challenges and Issues with AI 5 Chapter 2 AI for Social Good 15 Part II Digital Transformation and Society 31 Chapter 3 The Future of Work 33 Chapter 4 Digital Transformation Models and Digital Disruption 57 Chapter 5 Technologies Driving Society’s Digital Transformation 79 Part III Social Impacts of Digital Inclusion 101 Chapter 6 Ethics, Safety, and Security Concerns 103 Chapter 7 An Ecosystem and Investment Approach to AI Adoption 129 Chapter 8 AI Culture and Society 135 Chapter 9 Social and Financial Inclusion 147 Part IV Foreseeing the Future 165 Chapter 10 Future Cities and Societies 167 Chapter 11 The Next Generation 173 Chapter 12 The Future I Envision When I Dream 187 Notes 193 List of Contributors 203 Acknowledgments 207 About the Author 209 Index 213
£18.69
John Wiley & Sons Inc The Reinvention Formula
Book SynopsisWALL STREET JOURNAL BESTSELLERUSA TODAY BESTSELLERReinvention is ready when you are In The Reinvention Formula: How to Unlock a Bulletproof Mindset to Upgrade Your Life, accomplished speaker and performance coach Craig Siegel walks you through the exciting process of fundamentally redefining your identity and how you choose to show up in the world. In the book, you'll find a new level of clarity, feel more worthy, learn to grow from failure and pivot successfully, find what sets your soul on fire, and commit to changing the course of your life and finding the fulfilment you've been missing. The author explores lasting lessons, stories, and strategies drawn from his popular The CLS Experience podcast where he has interviewed countless celebrities, athletes, thought leaders, and bestselling authors. The material within is raw, real, and relatable to anyone, from any background, and in any industry. You'll also find: <Table of ContentsForeword xi Preface xiii Chapter 1 Wall Street 1 Chapter 2 Marathon Season 5 Chapter 3 Becoming Available 9 Chapter 4 Cultivate Lasting Symphony 13 Chapter 5 Raw Authenticity 17 Chapter 6 The Three Rs: Redesign, Reenergize, and Reinvent 21 Chapter 7 Gaining Clarity 27 Chapter 8 Personal Branding 31 Chapter 9 Messy Action 35 Chapter 10 Adversity 39 Chapter 11 The Paradigm Shift 43 Chapter 12 Into the Quantum 49 Chapter 13 From Tumor to the NYC Marathon 53 Chapter 14 Upgrading Your Identity 59 Chapter 15 The Truth about Entrepreneurship 65 Chapter 16 The Greatest Showman 71 Chapter 17 The Price of Regret 75 Chapter 18 Burn the Ships 79 Chapter 19 The Power of Neuro-Linguistic Programming (NLP) 83 Chapter 20 Setting Boundaries 91 Chapter 21 Owning Your Story 97 Chapter 22 The Four-Minute Mile 103 Chapter 23 Relationship Capital 111 Chapter 24 Divine Intervention 115 Chapter 25 One Foot in Front of the Other 121 Chapter 26 Unplugged from the Matrix 125 Chapter 27 Disappointment and Heartbreak 129 Chapter 28 Purpose 135 Chapter 29 There Are No Rules 139 Chapter 30 Back on the Board 143 Chapter 31 Vulnerability Is a Superpower 149 Chapter 32 Falling in Love 153 Chapter 33 Build Your Own Table 159 Chapter 34 Certainty 163 Chapter 35 Education 169 Chapter 36 Dating Your Audience 173 Chapter 37 Imagine If 177 Chapter 38 This Is Your Movie 183 Chapter 39 Unlearn and Reinstall 187 Chapter 40 Ego 191 Chapter 41 The End Is Just the Beginning 195 Acknowledgments 197 About the Author 199 Index 201
£18.69
John Wiley & Sons Difficult Conversations Dont Have to Be Difficult
Book Synopsis
£17.10
John Wiley & Sons Inc Job Interviewing For Dummies
Book SynopsisBoost your confidence, ace your interview, and get the job Job Interviewing For Dummies will teach you how to prepare for your next job interview, deal with tough questions, and gain the tools and skills to interview with confidence and poise. This book offers a structured, step-by-step approach for succeeding in virtual and in-person interviews. You'll find information, strategies, and examples to empower you to present your best self to potential employers. Learn how to anticipate and prepare for the most likely questions, regardless of your level or industry, and be prepared for anythingan interview on short notice, explaining gaps on your resume, changing careers, and beyond. With examples and stories from the interview trenches, this friendly Dummies guide will help you breathe new life into your job search. Gain the poise you need to own the interview room (or the video chat)Brush up on your interview skills if you haven't done this in a whileCome prepared with impressive answersTable of ContentsIntroduction 1 Part 1: Learning to Ace Any Job Interview 3 Chapter 1: Accelerating Your Career with Interview Skills 5 Chapter 2: Understanding the New World of Interviewing 17 Chapter 3: Getting to Know the Players and the Rules 53 Part 2: Using the Big Interview Approach to Interview Preparation 87 Chapter 4: Understanding Your Mission 89 Chapter 5: Preparing to Impress 105 Chapter 6: “Tell Me About Yourself” 117 Part 3: Acing Common Questions 133 Chapter 7: “Why Do You Want to Work Here?” 135 Chapter 8: “What Are Your Strengths and Weaknesses?” 145 Chapter 9: “Where Do You See Yourself in Five Years?” 161 Chapter 10: “Why Are You Looking for a New Role Now?” 167 Chapter 11: Mastering Behavioral Questions 177 Chapter 12: Answering Tricky Questions 193 Chapter 13: Asking Smart Questions 211 Part 4: Pulling Everything Together 221 Chapter 14: Your Interview Success Plan 223 Chapter 15: Mastering Nonverbal Communications 249 Chapter 16: Overcoming Common Interview Challenges 277 Part 5: The Part of Tens 303 Chapter 17: Ten Interview Tips from Hiring Managers 305 Chapter 18: Ten Red Flags You’re Interviewing at a Toxic Workplace 315 Chapter 19: Ten Tips for Landing More Interviews 323 Index 331
£17.09
John Wiley & Sons Inc Own Your Career
Book SynopsisImbue your career with purpose and meaning In Own Your Career: Break the Corporate Blueprint and Build Your Own Ladder, popular financial analyst and entrepreneur Michela Allocca delivers an exciting new discussion of how to break the corporate blueprint and forge your own path to a fulfilling and rewarding career. You''ll learn to find happiness and purpose at work, whether you''re interested in climbing the corporate ladder or embarking on a different path. The book offers a collection of tactical strategies you can apply immediately within your career to start getting more out of your day job and redefine what success means to you. You''ll find: Effective tactics for positioning yourself in your resume, articulating your skills in interviews, and negotiating your compensation to ensure you are not only landing the job, but that it''s as lucrative as possible. Practical strategies to navigate career changes and make intentional career decision
£18.70
John Wiley & Sons Inc Taking A Career Break For Dummies
Book SynopsisTable of ContentsIntroduction 1 Part 1: Deciding Whether a Break Is Right for You 5 Chapter 1: Getting Acquainted with Career Breaks 7 Chapter 2: Embracing the Benefits of a Career Break 25 Chapter 3: Determining whether a Break Is an Option 49 Part 2: Planning Your Career Break 73 Chapter 4: Creating a Career Break Plan 75 Chapter 5: Figuring Out Your Finances 103 Chapter 6: Establishing a Timeline for Your Break 129 Part 3: Gearing Up for Your Break 143 Chapter 7: Sharing News of Your Career Break 145 Chapter 8: Managing the Logistics 161 Chapter 9: Planning for Extended Travel 177 Part 4: Navigating Your Break 211 Chapter 10: Getting the Most out of Your Break 213 Chapter 11: Avoiding a Financial Meltdown 239 Chapter 12: Spending This Time Wisely 251 Part 5: Exiting with Ease and Grace 273 Chapter 13: Transitioning out of Your Break 275 Chapter 14: Securing Job Offers after Your Career Break 289 Chapter 15: Thriving Beyond the Break 311 Part 6: The Part of Tens 321 Chapter 16: Ten Ground Rules for a Successful Break 323 Chapter 17: Ten Great Examples to Inspire Your Break 329 Index 335
£17.09
John Wiley & Sons Inc The Flawless Consulting Fieldbook Companion
Book SynopsisThe perfect resource for consultants, updated for a transformed and rapidly evolving market In the newly revised second edition of the Flawless Consulting Fieldbook, best-selling author and consultant Peter Block delivers an invaluable companion to the fourth edition of his popular Flawless Consulting: A Guide to Understanding Your Expertise. In the book, you'll find an expansive toolkit you can draw on for information and guidance in the midst of your next consulting engagement. It's a just-in-time literary aid that you can read from front-to-back, or one you can grab and skip to a specific thread or theme you need to read about right now. In the book, you'll discover: How the flawless consulting skills are being applied in a wide variety of situations by people with unique and different ways of bringing their gifts in the world. Just like you. How to act on what you know to use a variety of approaches to create experiences alignTable of ContentsWelcome The Icons I No Fast and Easy Way 1 Flawless — M. J. Wheatley 2 Transformation: Slow, Small, and Low Cost — Dan Joyner 3 Risk Is Where You Find It — Peter Block 4 Consultant, Flawed — Ken Murphy II The Complexity of Advice 5 Partners for Possibility — Louise van Rhyn 6 Changing Focus — Patrick Dolan 7 Be Careful Who You Ask — Andrea Markowitz 8 Dealing with Resistance — Phil Grosnick III The Power of the Question 9 Flawless Goes to Parliament — Joe Maalouf 10 A Cautionary Tale — Jill Janov 11 Change Is in the Details — Peter Block 12 Talk Is Walk — Peter Koestenbaum 13 So, What’s Working Here? — Elizabeth McGrath IV Emotions and the Personal 14 From Organization Development to Making Music — Marvin Weisbord 15 One Woman’s Wisdom — Rosemarie Barbeau 16 Sneaking the Spirit In — John Schuster V Valuing Capacities 17 Consultant for the Classroom — Ward Mailliard and Peter Block 18 Talking with Sled Dogs: Leading from Behind — Sam Magill 19 Investing in Our Humanity: Women’s Leadership Collaborative — Nancy Voss VI Integrating Strategy and Experience 20 The Engagement Paradigm — Dick and Emily Axelrod 21 Unleashing the Magic in Organizations — Paul Tolchinsky, Kathie Dannemiller, and Sylvia James 22 Nancy’s Advice — Nancy Sanchez 23 Anonymous Interviews? Definitely Yes and No — Neale Clapp and Liz Clapp O’Connor 24 Community: Once upon a Time in a Place Called Home — David and Carole Schwinn 25 How Is Who Doing? — Peter Block VII No Masks No Bargains 26 Proximal Health: A Surgeon’s Perspective — Paul Uhlig 27 My Worst Consulting Nightmare — Amy Katz 28 Seven Questions to the Most Frequently Asked Answers — Peter Block Postscript Selected Bibliography Acknowledgments About the Author Index
£51.75
John Wiley & Sons Digital Customer Success
Book SynopsisAutomate your Customer Success efforts to reduce churn and increase profits In Digital Customer Success: The Next Frontier, a team of trailblazing Customer Success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in Customer Success management. In the book, you''ll discover how to design and deploy touchless and automated digital interventions that help your software users learn and grow as they use your product and unlock the value trapped within it without ever needing to reach out to a live Customer Success Manager. The authors provide a detailed How-To guide to Digital Customer Success that explains how you can meet the needs of your customers, investors, and team members. You''ll explore the basics of the authors'' original Digital Customer Success Maturity Model and the core tenets of how to get started. After that, you''ll find: Explanations of the ideal organizational structures to enable Digital Customer Success management Case studies and examples from real companies blazing new trails in Customer Success Critical success measurements and metrics you can use to determine if your company is on the right track or if it needs to reorient Perfect for managers, executives, directors, founders, entrepreneurs, and other business leaders involved in the sale of digital and software products, Digital Customer Success is also a can''t-miss resource for Customer Success professionals, sales leaders, marketers, product development professionals, and anyone else with a stake in reducing customer churn and increasing revenues.
£19.54
John Wiley & Sons Inc Unsupervised
Book SynopsisHow a broad range of new immensely powerful technologies is disrupting and transforming every corner of our realityand why you must act and adapt Unsupervised: Navigating and Influencing a World Controlled by Powerful New Technologies examines the fast-emerging technologies and tools that are already starting to completely revolutionize our world. Beyond that, the book takes an in-depth look at how we have arrived at this dizzying point in our history, who holds the reins of these formidable technologies, mostly without any supervision. It explains why we as business leaders, entrepreneurs, academics, educators, lawmakers, investors or users and all responsible citizens must act now to influence and help oversee the future of a technological world. Quantum computing, artificial intelligence, blockchain, decentralization, virtual and augmented reality, and permanent connectivity are just a few of the technologies and trends considered, but the book delves much deTable of ContentsForeword viii Preface x Introduction xv Suggested Reading xxx Part I Important Technologies You Cannot Ignore 1 Chapter 1 Foundational Technologies 7 Chapter 2 Enabling Technology 43 Chapter 3 Consumer-Facing Hardware Technologies 77 Chapter 4 Important Uses of Technologies You Cannot Ignore 97 Part II The Impact and Implications on Humanity of Disruptive Technologies 137 Chapter 5 Reinventing the Economy 141 Chapter 6 Reinventing Work 171 Chapter 7 Reinventing Education 197 Chapter 8 Reinventing Information and Communication 207 Chapter 9 Reinventing Control 227 Chapter 10 Reinventing the Planet 247 Chapter 11 Reinventing Humans and Humanity 263 Chapter 12 Technology Reinventing Itself 279 Chapter 13 Key Influencers on Frontier Technologies 295 Part III Final Thoughts 327 Chapter 14 Ethics and Policy 329 Chapter 15 Conclusion 339 Chapter 16 Final Word 351 About the Authors 355 Index 357
£19.54
John Wiley & Sons Inc Finding Your Passion For Dummies
Book SynopsisA hands-on manual for discovering what makes you tick and going after your dreams Finding Your Passion For Dummies offers you guidance and practical advice on how to identify and pursue your passion. With exercises to help you understand your values, interests, and natural talents, you can identify what you are passionate aboutat any age. This self-discovery process will help you find more happiness, and a sense of purpose and direction in life. When you find your passion, you'll be able to pursue it in a way that aligns with your values and interests. This book provides the motivation, the inspiration, and the how-to. In the friendly Dummies style you know and love, you'll get guidance on setting goals, exploring your interests, pursuing education, and overcoming any obstacles that stand between you and what you really want out of life. Identify your natural skills and talentsDiscover hobbies and activities that excite you Learn how to overcome obstacles as you change your lifeEmbraceTable of ContentsIntroduction 1 Part 1: Figuring Out What You’re Passionate About 5 Chapter 1: What It Means to Find Your Passion 7 Chapter 2: Looking Inward: Self-Discovery 21 Chapter 3: Overcoming Obstacles to Finding Your Passion 51 Chapter 4: Exploring Different Areas of Interest 63 Part 2: Going After What You Want 77 Chapter 5: Setting Goals in Pursuit of Your Passion 79 Chapter 6: Networking and Building Connections 99 Chapter 7: Finding Passion in Your Current Career 123 Chapter 8: Leaping into Entrepreneurship 139 Chapter 9: Pursuing Education and Training 159 Chapter 10: Developing Your Skills and Expertise 175 Chapter 11: Harnessing the Power of Personal Branding 191 Part 3: Setting Yourself Up for Success 211 Chapter 12: Understanding the Growth Mindset 213 Chapter 13: Managing Your Time and Priorities 235 Chapter 14: Overcoming Fear and Taking Risks 249 Chapter 15: Building a Support System 265 Part 4: Practicing Well-Being and Self-Care 281 Chapter 16: Dealing with Setbacks and Rejection 283 Chapter 17: The Role of Self-Care in Finding Passion 301 Chapter 18: Embracing Failure and Learning from Mistakes 315 Chapter 19: Managing Stress and Burnout 329 Part 5: The Part of Tens 345 Chapter 20: Ten Ways to Fuel Your Passion 347 Chapter 21: Ten Fun Things to Do While Trying to Find Your Passion 351 Index 355
£17.09
John Wiley & Sons Inc Killer ChatGPT Prompts
Book SynopsisUnlock the full capabilities of ChatGPT at work, at home, and in your day-to-day By now, you've heard of ChatGPT and its incredible potential. You may even have tried to use it a few times just to see it in action for yourself. But have you ever wondered what ChatGPT is truly capable of? Killer ChatGPT Prompts: Harness the Power of AI for Success and Profit will show you the true power of Large Language Models (LLMs) like ChatGPT. In the book, veteran IT educator and trusted author Guy Hart-Davis shows you the exact prompts he's discovered to unlock a huge variety of expert business writing, like emails and proposals, data analysis use cases, lesson plans, information exchange scripts, and more! You'll also find: The perfect prompts for a huge array of job roles, including those in sales and marketing, web development, HR, customer support, and more Use cases for ChatGPT in the home, with your kids, and in your relationship HundredsTable of ContentsIntroduction v Chapter 1 Get Started with ChatGPT Prompts 1 Chapter 2 ChatGPT Prompts for Getting a Job 31 Chapter 3 ChatGPT Prompts for Managing Your Work and Schedule 49 Chapter 4 ChatGPT Prompts for Business Writing 63 Chapter 5 ChatGPT Prompts for Research and Analysis 77 Chapter 6 ChatGPT Prompts for Communication and Knowledge Sharing 91 Chapter 7 ChatGPT Prompts for Web Development 105 Chapter 8 ChatGPT Prompts for Programming 115 Chapter 9 ChatGPT Prompts for HR and Training 123 Chapter 10 ChatGPT Prompts for Sales and Marketing 139 Chapter 11 ChatGPT Prompts for Teachers 157 Chapter 12 ChatGPT Prompts for Students 169 Chapter 13 ChatGPT Prompts for Creative Writing and Fiction Writing 185 Chapter 14 ChatGPT Prompts for Home Efficiency and Enjoyment 193 Chapter 15 ChatGPT Prompts for Personal Development and Relationships 203 Appendix: How Can You Use ChatGPT’s Output? 217 Author’s Acknowledgments 221 About the Author 223 Index 225
£14.39
John Wiley & Sons Inc AIDriven Project Management
Book Synopsis
£45.12
John Wiley & Sons Inc Leading Yourself
Book Synopsis
£18.70
Wiley The Predictive Edge
Book SynopsisUse ChatGPT to improve your analysis of stock markets and securities In The Predictive Edge: Outsmart the Market Using Generative AI and ChatGPT in Financial Forecasting, renowned AI and finance researcher Dr. Alejandro Lopez-Lira delivers an engaging and insightful new take on how to use large language models (LLMs) like ChatGPT to find new investment opportunities and make better trading decisions. In the book, you'll learn how to interpret the outputs of LLMs to craft sounder trading strategies and incorporate market sentiment into your analyses of individual securities. In addition to a complete and accessible explanation of how ChatGPT and other LLMs work, you'll find: Discussions of future trends in artificial intelligence and financeStrategies for implementing new and soon-to-come AI tools into your investing strategies and processesTechniques for analyzing market sentiment using ChatGPT and other AI toolsA can't-miss playbook for taking advantage of the full potential of the latest AI advancements, The Predictive Edge is a fully to-date and exciting exploration of the intersection of tech and finance. It will earn a place on the bookshelves of individual and professional investors everywhere.
£999.99
