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Table of Contents
Introduction 1
Part 1: Kicking Off Your Strategic Planning Process 9
Chapter 1: What Is Strategic Planning Really? 11
Chapter 2: Why Strategic Planning Works 25
Chapter 3: Getting Set Up for Successful Planning 37
Chapter 4: Identifying Your Strategic Issues 57
Part 2: Sizing Up Your Current Situation 77
Chapter 5: Assessing Your Business and Its Capabilities 79
Chapter 6: Seeing Your Business through Your Customers’ Eyes 99
Chapter 7: Researching the Market to Find New Customers 117
Chapter 8: Identifying Your Opportunities and Threats 139
Part 3: Defining Your Core Purpose and Envisioned Future 163
Chapter 9: Focusing on What You Do Best 165
Chapter 10: Developing Your Mission and Values 183
Chapter 11: Envisioning Your North Star 199
Part 4: Mapping Your Organization’s Path to the Future 211
Chapter 12: Strategizing for Growth and Sustainability 213
Chapter 13: Establishing Your Strategic Goals and Roadmap 233
Chapter 14: Putting Your Plan into Action with Objectives and Key Results 261
Chapter 15: Making Your Plan Measurable 275
Part 5: Living and Breathing Your Plan 289
Chapter 16: Execute, Execute, Execute: Putting Your Plan to Work 291
Chapter 17: Keeping Your Plan Alive with Reviews and Refreshes 307
Chapter 18: Scenario Planning: Answering the What Ifs 317
Part 6: The Part of Tens 329
Chapter 19: Ten Tips to Keep Your Strategic Plan from Hitting the Shelf 331
Chapter 20: Ten Tips to Holding Great Strategic Retreats 337
Chapter 21: Ten Ways to Maintain Momentum in Your Planning Process 345
Index 351
