Explanations of why the six break-the-rules mindsets fly in the fa
Table of Contents
Acknowledgments xiii
Preface: Why This Book xvii
1 It’s Time to Break the Rules: Challenge Assumptions, Overcome Obstacles, Mitigate Risk 1
2 When You’re Tempted to Say No, Instead Say “Yes, We Can!”: Then Figure Out How 13
3 It’s the Customer’s Problem That Matters, Not Your Solution: Problem- First, Not Product- First, Logic 41
4 Why “Moving the Needle” Doesn’t Matter Much to Entrepreneurs: Think Narrow, Not Broad 69
5 How Entrepreneurs Get Things Done with Almost No Money: Ask for the Cash, Ride the Float 97
6 Make the Future Winnings Yours!: Beg, Borrow, But Don’t Steal 125
7 What Entrepreneurs Can Do That Big Companies Can’t: Instead of Asking Permission, Beg Forgiveness Later 151
8 Act Your Way to a New Way of Thinking (Because the Reverse Won’t Work!): From Mindsets to Action 179
Notes 193
About the Author 209
Index 211
