Public relations Books

Book SynopsisPresenting more than 70 tools, The Reinventor''s Fieldbook includes hundreds of practical lessons learned, do''s and don''ts, steps to take, and pitfalls to avoid in public management and governance. Based on dozens of case studies from five countries, it covers the waterfront of high-performance public organizations, including: customer choice and customer service standards, performance measurement, and performance budgeting; employee empowerment and labor-management partnerships; managed competition and asset privatization; partnerships with communities; culture change strategies; and administrative system reform.Trade Review"The Reinventor's Fieldbook brings Banishing Bureaucracy to life. We have needed such a resource for decades. Bravo to Osborne and Plastrik." (Robert C. Bobb, city manager, City of Oakland) "Osborne and Plastrik provide a user-friAndly roadmap for invigorating government with purpose and performance. This toolbox is a real treat; it contains dozens of useful and practical ideas that can be applied by politicians and managers alike." (Allen Schick, professor of public policy, The University of Maryland; author, Modern Budgeting and The Spirit of Reform) "This Fieldbook provides critical insight and advice that will help all those interested in civic reform." (Steve Goldsmith, mayor, City of Indianapolis 1992-1999; chairman, Center on Civic Innovation, Manhattan Institute) "An extraordinary toolkit for anyone who is leading change in the public sector. The Reinventor's Fieldbook will become an essential reference guide for elected leaders and executives searching for more effective organizations." (Robert O'Neil, former city manager of Hampton, Virginia, and county executive of Fairfax County, Virginia; now president, National Academy of Public Administration) "This fieldbook is required reading for adventurous public officials ready to embark on the path to efficient, relevant government. The real-world examples of reinvention efforts around the globe are true to life, and prepare readers for both the challenges and rewards of government reform." (Beverly Stein, chair of the board of commissioners, Multnomah County, Oregon)Table of ContentsTHE CORE STRATEGY: CREATING CLARITY OF PURPOSE. 1. Improving Your Aim: Using Strategic Management to Create Clarity of DirectionVisioning Outcome Goals Steering Organizations Strategy Development Mission Statements Long-term Budget Forecasting Strategic Evaluation. 2. Clearing the Decks: Eliminating Functions That No Longer Serve Core Purposes Program Reviews Periodic Options Reviews Sunset Reviews Asset Sales Quasi Privatization Methods Devolution. 3. Uncoupling: Creating Clarity of Role by Separating Steering and Rowing Flexible Performance Frameworks. THE CONSEQUENCES STRATEGY: INTRODUCING CONSEQUENCES FOR PERFORMANCE. 4. Enterprise Management: Using Markets to Create Consequences Corporatization Enterprise Funds User Fees Internal Enterprise Management. 5. Managed Competition: Using Competitive Contracts and Benchmarks to Create Consequences Competitive Bidding Competitive Benchmarking. 6. Performance Management: Using Rewards to Create Consequences Performance Awards Psychic Pay Bonuses Gainsharing Shared Savings Efficiency Dividends Performance Pay Performance Contracts and Agreements Performance Budgets. 7. Performance Measurement: The Critical Competency. THE CUSTOMER STRATEGY: PUTTING THE CUSTOMER IN THE DRIVER'S SEAT. 8. Competitive Customer Choice: Making Customers Powerful Through Choice and Competition Competitive Public Choice Systems Vouchers Customer Information Systems Brokers. 9. Customer Quality Assurance: Making Organizations Accountable for Service Quality Service Standards Quality Guarantees Redress Complaint Systems Customer Councils and Boards Customer Service Agreements Customer Voice: A Critical Competence. THE CONTROL STRATEGY: SHIFTING CONTROL AWAY FROM THE TOP AND CENTER. 10. Organizational Empowerment: Giving Managers the Power to Manage Decentralizing Administrative Controls Site-Based Management Waiver Policies Opting Out for Chartering Beta Sites Reinvention Laboratories Intergovernmental Deregulation Mass Organizational Deregulation. 11. Employee Empowerment: Giving Frontline Employees the Power to Improve Results Delayering Management Organizational Decentralization Breaking Up Functional SilosLabor-Management Partnership Work Teams Self-Directed Teams Employee Suggestion Programs. 12. Community Empowerment: Giving Communities the Power to Solve Their Own Problems Empowerment Agreements Community Governance Bodies Community Visioning and Goal Setting Collaborative Planning Community-Based Funding Asset Transfers to Communities. THE CULTURE STRATEGY: DEVELOPING AN ENTREPRENEURIAL CULTURE. 13. Changing Habits: Creating a New Culture by Introducing New Experiences Meeting the Customers Walking in the Customer's Shoes Job Rotation Internships & Externships Cross Walking & Cross Talking Institutional Sponsors Contests Large-Scale, Real-Time Strategic Planning WorkOuts Hands-On Organizational Experiences Redesigning Work. 14. Touching Hearts: Developing a New Covenant Within Your Organization Creating New Symbols Telling New Stories Celebrating Success Honoring Failure New Rituals Investing in the Workplace Redesigning the Workplace Investing in Employees Bonding Events Sending Valentines. 15. Winning Minds: Changing Employees' Mental Models Surfacing the Givens Benchmarking Performance Site Visits Learning Groups Creating a Sense of Mission Building a Shared Vision Articulating Organizational Values, Beliefs, and Principles Using New Language In-House Schoolhouses Orienting New Members. Appendix: General Resources.

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Book SynopsisThis down-to-earth guide provides nonprofit executives and board members with the information and tools they need to create a persuasive and effective annual report.Trade Review"This book is a first rate guide at producing a quality annualreport on budget and on time." (CharityChannel.com, December6, 2002)"As the former CEO of an educational nonprofit whose heart sank atthe sound of the words 'we have to put together the annual report,'I now make only one recommendation-Buy this book and do what itsays." --John Agresto, president, John Agresto &Associates, former deputy chairman, National Endowment for theHumanities "At last, a book that helps nonprofit associations produceannual reports on time, on budget, and on target for theiraudiences." --J. D. Andrews, chairman, the Council forProfessional Recognition "Timely, relevant, and thorough-every nonprofit that publishesannual reports should have this book, and those that don't shouldheed its counsel. We'll certainly recommend it to our clients."--George A. Brakeley III, president, Brakeley, Inc. "Chock full of useful information for nonprofits from small tolarge. In the course of describing the production process fromconceptualization through distribution, Taylor shows how this vitalcommunications tool can be published economically and on time."--David Slater, director of communications, the Chesapeake BayFoundationTable of ContentsTables, Figures, and Exhibits. Foreword (Kathryn S. Fuller). Preface. Acknowledgments. The Author. Introduction. 1. Why Publish an Annual Report? 2. Key Players: Their Roles and Responsibilities. 3. Elements of the Annual Report. 4. Planning, Scheduling, and Tracking Production. 5. Writing the Executive Message. 6. Writing the Review of Operations. 7. Editing and Managing Production. 8. Integrating Text with Design. 9. Illustrations and Graphics. 10. Printing and Distribution. 11. Evaluating Success and Spotting Trouble. Glossary: Graphic Arts and Mailing Terms. References. Recommended Reading. Index.

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Book SynopsisMade Possible By is a step-by-step guide to securing successful, sustainable corporate sponsorships that will provide financial stability, increased visibility, and help your nonprofit achieve its mission. Sponsorship expert Patricia Martin walks you through every phase of the process and shows how to assess what it will take to get your organization prepared for success. Made Possible By gives you the information and tools you need to Get organizational buy-in Approach potential partners Prepare a winning proposal Negotiate contracts Report results Build long-term equity Evaluate the success of the relationship Trade Review"Martin's advice is direct, succinct and illustrated with concrete examples." (Philanthropy News Digest, 7/27/2004)Table of ContentsExhibits and Worksheets. Preface. The Author. PART 1: UNDERSTANDING SPONSORSHIP. 1. Making the Transition to Sponsorship. 2. Preparing for Sponsorship. 3. Structuring Your Offer. PART 2: ENGAGING WITH SPONSORS. 4. Drafting the Proposal. 5. Gaining Access to Sponsors. 6. Selling, Negotiating, and Closing the Deal. 7. Understanding Sponsorship’s Legal and Tax Concerns. 8. Delivering the Deal and Communicating the Results. Glossary. References. Index.

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Book SynopsisIn What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Trade ReviewSteve is a media expert, a street-smart guy with powerful insight that makes this book so relevant for our time. -- Ernie Anastos * anchor, FOX 5 New York *Heaven forbid you should find yourself or your company with a public relations crisis on your hands. But if you do, Steve Adubato has a wealth of common sense for how to weather the storm with a minimum of damage. -- Jim Willse * editor, The Star-Ledger *Steve Adubato is one of my favorites. He has a clear point of view and isn't afraid to share it, particularly when it comes to media issues and media coverage of important stories. -- Joe Scarborough * host, "Morning Joe," MSNBC *

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Book SynopsisThe follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses.Trade ReviewIs it an essential purchase? In a word, yes. To use the digital parlance of relationships, if Share This was a flash of ankle, this is the kiss, deeper and more rewarding, hinting at what is to come - if you put the work into it. (The Drum, September 2013)Table of ContentsList of Contributors v Foreword – Brian Solis vii Introduction – Rob Brown and Stephen Waddington xi Part I. The Future of Public Relations 1 1 Digital PR is Dead: Social goes mainstream – Rob Brown 3 2 The Shift to Conversation: Content, context and avoiding cheap talk – Dom Burch 11 3 Content Frameworks: Using content to achieve marketing communications goals – Robin Wilson 21 Part II. Audiences and Online Habits 31 4 Planning: Audiences, media and networks – Ged Carroll 33 5 Digital Anthropology – Kate Matlock 41 6 Understanding Social Capital – Adam Parker 49 7 The Unsocial Web – Dr Mark Pack 59 Part III. Conversations 67 8 Gamification: Engaging audiences through play – Sharon O’Dea 69 9 Community Management – Paul Fabretti 79 10 Curation – Michael Litman 89 11 Live Social Events – Russell Goldsmith 97 Part IV. New Channels, New Connections 105 12 Mobile Media – Stephen Davies 107 13 To App or not to App? – Scott Seaborn 115 14 The Visual Web – Dan Tyte 123 15 Finding Your Way Around: From Foursquare to Google Glass – Matt Appleby 131 16 Connected Employees – Kevin Ruck 139 Part V. Professional Practice 149 17 Social Media and the Law – Hanna Basha 151 18 Online Crisis Management – Chris Norton 159 19 Wikipedia and Reputation Management – Stephen Waddington 169 20 The Rise and Rise of Digital Pharma – Becky McMichael 179 21 Social in Corporate Communications – Rachel Miller 191 22 Putting the Social into Corporate Social Responsibility – Stuart Bruce 201 23 Building a Personal Brand Online – Richard Bailey 209 24 The Social CEO – Jane Wilson 217 25 Working Across Borders and Boundaries – Julio Romo 225 Part VI. Business Change and Opportunities for the Public Relations Industry 233 26 Laying the Foundations for a Social Business – Jed Hallam 235 27 Social Commerce: Show me the money – Katy Howell 241 28 How to Change Organizational Mindset – Gemma Griffiths 251 29 The Six Influence Flows – Philip Sheldrake 259 Part VII. Future Proofing the Public Relations Industry 269 30 Metrics that Matter – Richard Bagnall 271 31 Quantified Self – Drew Benvie 279 32 Network Topology – Andrew Bruce Smith 287 33 The Public Relations Power of “Big Data” – Simon Collister 295 Index 305

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Book SynopsisThe first book to offer a global look at the state-of-the-art thinking and practice in investor relations and financial communication Featuring contributions from leading scholars and practitioners in financial communication and related fieldsincluding public relations, corporate communications, finance, and accounting this volume in the critically acclaimed Handbooks in Communication and Media seriesprovides readers with a comprehensive, up-to-date picture of investor relations and financial communications as they are practiced in North America and around the world. The Handbook of Financial Communication and Investor Relations provides an overview of the past, present, and future of investor relations and financial communications as a profession. It identifies the central issues of contemporary investor relations and financial communications practice, including financial information versus non-financial information, intangibles, risk, value, and growth. Authors address key topics of Table of ContentsNotes on Contributors ix Part I The Foundations of Financial Communication and Investor Relations: Theory and Industry 1 1. Investor Relations and Financial Communication: The Evolution of the Profession 3Alexander V. Laskin 2. Crisis Communication: Insights and Implications for Investor Relations 23Rachel L. Whitten and W. Timothy Coombs 3. Risk, Uncertainty, and Message Convergence: Toward a Theory of Financial Communication 33Kathryn E. Anthony and Steven J. Venette 4. The Role of Argumentation in Financial Communication and Investor Relations 45Rudi Palmieri 5. Shareholder Democracy in the Digital Age 61Sandra Duhe 6. Ethics in Financial Communication and Investor Relations: Stakeholder Expectations, Corporate Social Responsibility, and Principle-Based Analyses 71Shannon A. Bowen, Won-ki Moon, and Joon Kyoung Kim 7. Communicative Enactment of Virtue: A Structurational Approach to Understanding Ethical Financial Communication 87Steven J. Venette and Joel O. Iverson 8. The Skills Required to Be a Successful Investor Relations Officer 97Kala Krishnan 9. How Shareholders Differ: Types of Shareholders and Investment Philosophies 107Rose Hiquet and Won-yong Oh 10. Financial Analysts and Their Role in Financial Communication and Investor Relations 117Marlies Whitehouse 11. Securities Law for Financial Communication and Investor Relations in the United States, 1929–2016 127David L. Remund and Kathryn Kuttis 12. Women on Wall Street: Problematizing Gendered Metaphors in Finance 137Lauren Berkshire Hearit Part II The Practice of Financial Communication and Investor Relations: Strategies and Tactics 145 13. Explaining Communication Choices During Equity Offerings: Market Timing or Impression Management? 147Danial R. Hemmings, Niamh M. Brennan, and Doris M. Merkl-Davies 14. Financial and Investor Relations for Start-Up Businesses and Emerging Companies 157Kristie Byrum 15. Whose Hype Matters? The Battle for Value Creation in Contemporary Financial Communications 167Kip Kiefer and Richard A. Hunt 16. Shareholder Activism and the New Role of Investor Relations 179Christian Pieter Hoffmann and Christian Fieseler 17. Corporate Proxy Contests: Overview, Application, and Outlook 187Matthew W. Ragas 18. More Than a Zero-Sum Game: Integrating Investor and Public Relations to Navigate Conflict With Activist Investors 197Constance S. Chandler 19. Integrated Reporting: Bridging Investor Relations and Strategic Management 209Kristin Kohler and Christian Pieter Hoffmann 20. Corporate Social Responsibility: Committing to Social and Environmental Impact in the Global Economy 221Derek Moscato 21. Transparency Signaling in Corporate Social Responsibility Press Releases in a Vice Industry 233Jessalynn Strauss 22. Faith-Based Investor Activism for Corporate Environmental Responsibility: Catalysts for Corporate Change? 245Nur Uysal 23. Issues Management in Investor Relations and Financial Communication 261Robert L. Heath 24. Measurement and Evaluation of Investor Relations and Financial Communication Activities 275Alexander V. Laskin and Anna A. Laskin 25. Perception Audits: Learning Investment Community Sentiment 283Donna N. Stein 26. Conference Calls: A Communication Perspective 293Andrea Rocci and Carlo Raimondo 27. When CEOs Talk: Risks, Opportunities, and Expectations of Financial Communication in an Online World 309Pauline A. Howes 28. Financial Crisis Management and Wells Fargo: Reputation or Profit? 319Hilary Fussell Sisco 29. Warren Buffett, Value Investing, Media, and Social Media 327Jeremy Harris Lipschultz Part III Financial Communication Outside the Corporate Context: From Governments to Families 341 30. Financial Communications: The Federal Reserve System’s Contributions 343Marci R. Schneider 31. Restoring Legitimacy to Financial Regulators and Institutions: Admission of Wrongdoing as a Settlement Strategy 355Jeffrey D. Brand 32. The Privileged Space of Financial Communication: Journalistic Perspectives, Relationships, and Implications for Financial Public Relations 365Luke Capizzo and Erich J. Sommerfeldt 33. Nonprofit Financial Communication: Donors’ Preferred Information Types, Qualities, and Sources 377Timothy Penning 34. The Sunshine Act: Promoting Transparency in Financial Relationships Between Physicians and the Pharmaceutical Industry 391Laura E. Willis 35. A Review of Family Financial Communication 399Lynsey K. Romo Part IV Financial Communication and Investor Relations Around theWorld 409 36. Consultation and Disclosure for International Financing 411Leticia M. Solaun 37. The Nordic Approach to Investor Relations 419Elina Melgin, Vilma Luoma-aho, Minea Hara, and Jari Melgin 38. Investor Relations in Germany: Institutionalization and Professional Roles 429Kristin Kohler 39. The Evolution of Financial Communication in Italy: The Case of Oscar di Bilancio 443Gianluca Comin, Simone Ros, and Alberto Scotti 40. A Stress Test for Investor Relations and Financial Communication Professionals: A Case From Europe 449Toni Muzi Falconi 41. Investor Relations and Financial Communication in an Emerging Market: The Republic of Turkey 457B. Pýnar Ozdemir 42. Financial Communication in India: A Case Study of the Reserve Bank and Its Governor 465Rajul Jain and Sarab Kochhar 43. Influences and Priorities in Investor Relations in Australia 473Ian Westbrook 44. Financial Communication and Investor Relations: A Latin American Approach 485Carolina A. Carbone and Gabriel Sadi 45. Investor Relations in Brazil: From the Protection of Major Stakeholders to Value Management for Concerned Parties 493Luiz-Alberto de Farias, Paulo Nassar, and Agatha Camargo Paraventi Index 509

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Book SynopsisMark Weiner is Chief Insights Officer for PublicRelay, Inc. He lives in Ponte Vedra Beach, Florida. He has lectured at public relations programs at Columbia University, The University of Texas at Austin, UNC-Chapel Hill and New York University. He is an advisor for The University of Florida Public Relations Advisory Council, trustee for the Institute for Public Relations, member of the Arthur Page Society and a member of the PR News Public Relations Hall of Fame. He is the 2018 recipient of the Institute for Public Relations Jack Felton Medal for Lifetime Achievement.Trade Review"An essential resource for public relations professionals and a meaningful tool to drive communication strategies for desired business outcomes. This book will help enable us to demonstrate the real value of PR on the bottom line of our organizations and, hopefully, a larger investment in our work." * Eileen Sheil, Vice President of Communications, Medtronic *"Data in the digital world is the new gold, and there is no greater asset for PR professionals to show the value and impact their function is having on the business. Mark is one of the industry's leading experts on insights for PR, and this book marries the ago-old benefits of public relations with the new-age technologies that are fueling our world forward." * Atle Erlingsson, Corporate Communications, Google Cloud *"Mark has been an innovator and advocate in the communications profession for a long time. His book provides incredible perspective and actionable advice on how to convey the real power and impact PR and Communications can have on driving real business value and shaping real, sustainable brand momentum." * Manuel Goncalves, Global Chief Communications Officer, BNY Mellon *"Insights and analytics live at the intersection of code and content in the age of digital storytelling. If companies are not able to listen and learn before they speak, they risk becoming content polluters that distract people away your brand. The lessons shared in this book are invaluable and encapsulate his storied career as the shepherd who guided his clients to safe arbor in time of crisis and opportunity." * Andrew Bowins, Senior Vice President, Communications and Public Affairs, Entertainment Software Association *"Using data and digital technology to plan, execute and measure PR is indispensable today. Mark Weiner shares his insights and provides solutions; a must-read for communication leaders around the world." * Dr. Ansgar Zerfass, Professor and Chair of Strategic Communication, Leipzig University, Germany, & Editor, International Journal of Strategic Communication *"Public relations has always embraced technological innovation, but the speed of change and volume of technology and data choices can sometimes feel overwhelming. In this book, Mark Weiner provides a comprehensive overview of the current and not-to-distant future, and provides some practical steps for getting a handle on changes that likely will never end, but will only accelerate." * Joe Mandese, Editor-in-Chief, MediaPost *"Mark Weiner is amongst those very few rational advocates of the need for a sounder professional credibility based on fact and data for the 3-5 million 'artists' operating in the world today. His call to 'Begin simple. Simply begin' strikes a bell when we look at ourselves in the mirror early morning in search for a convincing reason to persist. I strongly recommend both young, middle-aged and ancient professionals to 'begin to begin'." * Toni Muzi Falconi, Founding chair of the Global Alliance for Public Relations and Communication Management, Educator and polemist *"Technology changed how people communicate and consume information, and also enabled speedy data collection and processing. Yet, it still comes back to communication professionals to uncover actionable insights from the data, execute communication plans and manage public relations. Great possibilities of research-driven PR practice can be found in this book." * Patty Lin, Communications Director, Oracle *"Information and communication technologies (ICTs), particularly those utilizing algorithms, machine learning and other increasingly advanced applications of artificial intelligence (AI), and the data and insights available through such technologies, are reshaping media, and business and government communication. Therefore, public relations professionals, as well as journalists and marketers, need to be able to use these tools and the data and insights derived from them in ethical as well as effective ways. This book examines these developments, making it essential reading for PR professionals." * Jim Macnamara, PhD, Distinguished Professor of Public Communication, University of Technology, Sydney *"Weiner has written a classic! He has blended marketing and communication theory with the best practices of the profession. This should be on every communicators' bookshelf." * David Michaelson, PhD, Leading Expert in Communication Research, Measurement and Evaluation *"Industry veteran and thought-leader Mark Weiner has written a must-read guide for communications professionals looking to optimize the PR process and quantify the power of corporate communications. Read this book and benefit from his experience and expertise." * Chris Monteiro, Communications Consultant and former chief communications officer, Mastercard and KPMG *"Mark Weiner knows how to organize his experience into logical framework and rephrase it in plain terms so practitioners can not only understand, but also reference in their daily work. PR Technology, Data and Insights will help you navigate the challenges of the big data revolution." * Koichi Yamamura, PhD., Principal, TS Communication *Table of Contents Chapter - 00: Introduction; Section - ONE: Technology, Data, and Insights; Chapter - 01: Technology; Chapter - 02: Data; Chapter - 03: Insights; Section - TWO: The Public Relations Continuum; Chapter - 04: The Landscape Analysis; Chapter - 05: Setting Objectives; Chapter - 06: Strategy and Tactics; Chapter - 07: Evaluation;

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Book SynopsisMark Weiner is Chief Insights Officer for PublicRelay, Inc. He lives in Ponte Vedra Beach, Florida. He has lectured at public relations programs at Columbia University, The University of Texas at Austin, UNC-Chapel Hill and New York University. He is an advisor for The University of Florida Public Relations Advisory Council, trustee for the Institute for Public Relations, member of the Arthur Page Society and a member of the PR News Public Relations Hall of Fame. He is the 2018 recipient of the Institute for Public Relations Jack Felton Medal for Lifetime Achievement.Trade Review"An essential resource for public relations professionals and a meaningful tool to drive communication strategies for desired business outcomes. This book will help enable us to demonstrate the real value of PR on the bottom line of our organizations and, hopefully, a larger investment in our work." * Eileen Sheil, Vice President of Communications, Medtronic *"Data in the digital world is the new gold, and there is no greater asset for PR professionals to show the value and impact their function is having on the business. Mark is one of the industry's leading experts on insights for PR, and this book marries the ago-old benefits of public relations with the new-age technologies that are fueling our world forward." * Atle Erlingsson, Corporate Communications, Google Cloud *"Mark has been an innovator and advocate in the communications profession for a long time. His book provides incredible perspective and actionable advice on how to convey the real power and impact PR and Communications can have on driving real business value and shaping real, sustainable brand momentum." * Manuel Goncalves, Global Chief Communications Officer, BNY Mellon *"Insights and analytics live at the intersection of code and content in the age of digital storytelling. If companies are not able to listen and learn before they speak, they risk becoming content polluters that distract people away your brand. The lessons shared in this book are invaluable and encapsulate his storied career as the shepherd who guided his clients to safe arbor in time of crisis and opportunity." * Andrew Bowins, Senior Vice President, Communications and Public Affairs, Entertainment Software Association *"Using data and digital technology to plan, execute and measure PR is indispensable today. Mark Weiner shares his insights and provides solutions; a must-read for communication leaders around the world." * Dr. Ansgar Zerfass, Professor and Chair of Strategic Communication, Leipzig University, Germany, & Editor, International Journal of Strategic Communication *"Public relations has always embraced technological innovation, but the speed of change and volume of technology and data choices can sometimes feel overwhelming. In this book, Mark Weiner provides a comprehensive overview of the current and not-to-distant future, and provides some practical steps for getting a handle on changes that likely will never end, but will only accelerate." * Joe Mandese, Editor-in-Chief, MediaPost *"Mark Weiner is amongst those very few rational advocates of the need for a sounder professional credibility based on fact and data for the 3-5 million 'artists' operating in the world today. His call to 'Begin simple. Simply begin' strikes a bell when we look at ourselves in the mirror early morning in search for a convincing reason to persist. I strongly recommend both young, middle-aged and ancient professionals to 'begin to begin'." * Toni Muzi Falconi, Founding chair of the Global Alliance for Public Relations and Communication Management, Educator and polemist *"Technology changed how people communicate and consume information, and also enabled speedy data collection and processing. Yet, it still comes back to communication professionals to uncover actionable insights from the data, execute communication plans and manage public relations. Great possibilities of research-driven PR practice can be found in this book." * Patty Lin, Communications Director, Oracle *"Information and communication technologies (ICTs), particularly those utilizing algorithms, machine learning and other increasingly advanced applications of artificial intelligence (AI), and the data and insights available through such technologies, are reshaping media, and business and government communication. Therefore, public relations professionals, as well as journalists and marketers, need to be able to use these tools and the data and insights derived from them in ethical as well as effective ways. This book examines these developments, making it essential reading for PR professionals." * Jim Macnamara, PhD, Distinguished Professor of Public Communication, University of Technology, Sydney *"Weiner has written a classic! He has blended marketing and communication theory with the best practices of the profession. This should be on every communicators' bookshelf." * David Michaelson, PhD, Leading Expert in Communication Research, Measurement and Evaluation *"Industry veteran and thought-leader Mark Weiner has written a must-read guide for communications professionals looking to optimize the PR process and quantify the power of corporate communications. Read this book and benefit from his experience and expertise." * Chris Monteiro, Communications Consultant and former chief communications officer, Mastercard and KPMG *"Mark Weiner knows how to organize his experience into logical framework and rephrase it in plain terms so practitioners can not only understand, but also reference in their daily work. PR Technology, Data and Insights will help you navigate the challenges of the big data revolution." * Koichi Yamamura, PhD., Principal, TS Communication *Table of Contents Chapter - 00: Introduction; Section - ONE: Technology, Data, and Insights; Chapter - 01: Technology; Chapter - 02: Data; Chapter - 03: Insights; Section - TWO: The Public Relations Continuum; Chapter - 04: The Landscape Analysis; Chapter - 05: Setting Objectives; Chapter - 06: Strategy and Tactics; Chapter - 07: Evaluation;

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Book SynopsisSue Dewhurst worked as a senior internal communicator in house and as a consultant for over 20 years, before specializing in learning and development. She's trained thousands of leaders and professional communicators and her models and frameworks are used in organizations worldwide. Liam FitzPatrick is experienced in change management, PR and internal communications in-house and for major consultancies. He lectures on developing teams, research, and planning, and has served as an external examiner at UK universities.Trade Review"More than ever, people expect to understand where they add value to an organization and be credited for the value they bring. This second edition superbly blends theory, practice and many expert case studies in a highly practical way. Its very readable style from two battle-worn, time-served, highly experienced practitioners again makes it an excellent practitioners' handbook." * Russell Grossman, Head of UK Government Internal Communications Profession *"Employee communications have always been a critical part of how organizations engage their people. Now, more than ever, when ways of working mean employers have to work harder to ensure their people feel connected to their purpose and culture, a focus on effective communications is essential. This book is a timely update giving great practical advice for any communications or HR practitioner to raise their game in employee communications." * Jacky Simonds, Chief People Officer, Experian *"The perfect blend between capturing highly relevant thinking from an impressive array of experts combined with useful insights and applications of successful employee communication from leading practitioners. This is a very timely book and highly recommended to communication leaders and executives." * Kim Larsen, President of the European Association of Communication Directors (EACD) and Head of Global Communications & Brand Experience at ING. *"Sue and Liam have collected a broad range of great examples of practice and explain how communications professionals at every level can apply these lessons in their day-to-day work. With its explanation of recent research and academic thinking, this book is a valuable resource for anyone investing in their skills and career." * Jennifer Sproul, Chief Executive, Institute of Internal Communication *"Successful Employee Communications receives a timely update after an extraordinary couple of years since its initial publication. Packed with even more insight, as well as further wisdom in the form of case studies and interviews with heavy-hitting communication professionals, Sue Dewhurst and Liam FitzPatrick never lose sight of one thing: it's about people - whether we're talking employees or leaders. This is a book I see myself coming back to regularly to challenge or confirm my thinking." * Simon Monger, Internal communications, Change and Engagement Consultant, President (2022/23 Board), IABC UK & Ireland *"This book is a terrific and timely resource for communicators who seek to bring their employee communication skills to the next level, teachers, students, scholars, and leaders in diverse organizations. It is a deep dive into various crucial issues and surging trends in employee communication. The book beautifully blends professional expertise, insights, models, expert views, numerous cases and examples, and organizational best practices on a global scale. Integrating strategies, tactics, checklists and toolkits, this book not only helps us "know" more but also provides clear roadmaps for communicators to actually solve day-to-day employee communication problems and issues. The book belongs on the must-have list." * Rita Men, Associate Professor of Public Relations, University of Florida *"This updated edition is packed with strategic insight, practical advice and fascinating case studies. It's essential reading for anyone wanting to demonstrate the true value of effective employee communications in the workplace." * Katie Macaulay, Host, The Internal Comms Podcast *"The refreshed edition is an excellent handbook for practitioners involved in enhancing their organization's internal reputation and raising their own standards as professionals. As organizations grapple with rising disengagement and attrition, the authors share deep insights on how internal communicators can step up and bring clarity, drive connection, and build communities that enable shared success. The chapters blend theoretical perspectives with practical wisdom and the book is highly recommended for practitioners to gain a better understanding of dynamics shaping the workplace." * Aniisu K Verghese, award-winning communication leader, speaker and author of Internal Communications – Insights, Practices & Models (2012) and Get Intentional (2021) *"Written by two of the most experienced people in employee communication, what makes this book really special is that it is like having two wise, friendly mentors by your side whom you can consult whenever you need to. Authoritative, easy-to-read, practical and pragmatic, it's packed with great case studies to illustrate the key points." * Hilary Scarlett, international speaker and author of Neuroscience for Organizational Change *Table of Contents Chapter - 01: Making the case for employee communications – Understanding the value leading practitioners add; Chapter - 02: Conducting your own employee communications audit – Tools and tips from experts; Chapter - 03: Setting objectives – Considerations and templates that work based on real life examples; Chapter - 04: Understanding your audience – Building a realistic profile of your workforce and how to use it; Chapter - 05: Defining your messages – Insights from pros on why it matters, how to define them, get them agreed and stick to them; Chapter - 06: Channel choices for employee communications – What to consider when choosing and using methods; Chapter - 07: Line managers as communicators – How to help them add the most value; Chapter - 08: Making it happen – Overcoming obstacles and project management when implementing employee communications; Chapter - 09: Change and transformation – Understanding the differences for effective employee communication; Chapter - 10: The Changing Nature of Work and the Workplace; Chapter - 11: Listening and Employee Voice; Chapter - 12: Communicating in tough times – Preparing leaders for delivering tough messages; Chapter - 13: Is it working? – Evaluation and measurement of an employee communication strategy that adds value; Chapter - 14: Communicating on purpose – Helping employees find meaning in the modern workplace

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Book SynopsisJulie Atherton, MBA, based in Bristol, UK, is the founder of the social media advisory and marketing consultancy Small Wonder. As a public speaker, consultant and strategist, she has 30 years' experience working with global brands including Nissan, ITV, Deloitte Digital, Asos and St John Ambulance. She lectures in social media on university MBA programmes and trains marketing professionals in digital, brand, social media and content marketing. Her book B2B Social Selling Strategy, is also published by Kogan Page.Trade Review"While social media platforms may evolve and change, the fundamental principles of effective social media strategy remain relevant. This book focuses on these timeless principles, providing you with a solid foundation that can be applied across different platforms and adapt to future trends." * Paul Wickers, CEO and Founder, Huggg *"A breath of fresh air to creatives who thrill to the freeing constraints of a carefully considered and thoughtfully defined social campaign strategy. This is 30 years' experience and expertise from a social pioneer distilled into an easy-to-navigate guide, updated with provocative interviews and illustrated with compelling case studies. It's not just a handbook on how to develop strategy. It's a handbook on how to inspire breakthrough campaigns that use social media to activate the power of the brand, leverage the differences between social networks and unleash the power of one-to-millions marketing. Not for the sake of awards. Or even campaign KPIs. But for enduring brand, business and customer value." * Debi Bester, Founder & Chief Innovation Officer, Department of Change *"Social media without the strategy is just, 'stuff'. Avoid this by using Julie's book and the principles in it as your North Star, creating social campaigns that deliver both commercial and creative value for the brands and organisations you work with." * Emma Perrett, Strategy Consultant, Industry Unlimited *"This new edition is an essential, encyclopaedic tool that offers actionable guidance supported by real-world examples and insights, making it an indispensable guide for achieving success in an ever-changing social media landscape. Julie's expertise is evident throughout, making this edition an invaluable resource for anyone from experienced leaders to those just getting started." * Deborah Womack, Marketing Transformation Leader, and Founding Member of BRiM (Black Representation in Marketing) *"Julie's analysis and insight into the contemporary social media landscape is enlightening and entertaining - and chock-full of real-world examples any brand manager operating in the modern social space can live and learn by. From reputation management, to influencer and advocacy activity, Social Media Strategy packs in interviews, case studies and takeaways which are both illuminating and practical." * Tom Dennis, Head of Content Marketing, English Heritage *"The first book opened our eyes to the importance of social media to achieve our business aims. In this second edition, Julie has taken this to another level with invaluable learning and expert insights, a perfect mix in today's world." * Thomas Pinington, Managing Director, Pinington *"Social media continues to move at a dizzying pace, and this timely and inspiring second edition guides readers using solid strategic principles that are timeless. It offers practical advice on how to understand markets and consumers to create compelling campaigns, where social media is intrinsic to wider business objectives. Case studies and examples are supported by fascinating and candid interviews, and theory is clear and can be easily applied. A must-read for anyone interested in how to design and deliver successful social media strategy." * Tamsin McLaren, Senior Lecturer in Marketing, University of Bath, UK *"Social media marketing is no longer optional, and those who use it without a clear underpinning strategy run the risk of losing ground to those who do. Julie Atherton carefully unpacks the winning formula for effective social media marketing in this engaging, stimulating and thought-provoking key text. I strongly recommend that any marketer worth their salt should have a copy of this book on their shelf." * Rob Angell, Associate Professor in Marketing Research, University of Southampton, and Co-founder, Angell Sloan Research, University of Southampton *"Social Media Strategy brings together traditional models with the most current of social trends. This is a must read for established industry leaders to keep on top of their game as well as providing a great insight for those wanting to work in the sector." * James Eder, business coach and Co-founder, Student Beans *"A must for anyone engaged in social media. This book manages to be both at the cutting edge, forward thinking and a definitive reference of the best approaches to social. Frankly, it might put me out of a job." * Adam Fulford, Strategic Consultant, The Thread Team *"This is so much more than a social media 'how to' book. By showing where social integrates with the full suite of marketing tools and channels Julie has created a mini marketing handbook too. It's held together by her strong but simple ABC (audience, brand, campaign) model, and usefully covers social in the context of important marketing practices like brand purpose, behavioural economics, and customer journey planning. Interspersed with case histories and interviews with marketing leaders, it was a great read." * Mark Runacus MBE, Strategist, Acting Chair of Outvertising *"In this new edition Julie Atherton shares her extensive experience and continues to de-mystify the world of social media to produce a practical, research-based guide to the successful creation and implementation of social media marketing strategies. The new edition adds up-to-date case studies and covers the impact of emerging AI technologies. The book remains exceptional in linking this to wider marketing strategy and deals effectively with the difficult issue of the development of the brand in social media. I have no hesitation in recommending the book for all those interested in understanding and developing the opportunities for effective customer engagement in this fast moving and fascinating world." * Matthew Housden, Principal Lecturer, University of Greenwich, Visiting Professor, Grenoble Ecole De Management *"This is a powerful and practical social media strategy guide to what makes truly great work, how to implement it and importantly how to measure it. An essential read for anyone who wants to implement successful social media campaigns. Highly recommended." * Pete Markey, Chief Marketing Officer, Boots UK *"This book is the perfect guide to the contemporary digital culture that we are all now immersed in. Social media marketing is now such a huge influence within the consumers choice of brands and customer engagement, that this book is an essential tool in understanding it. On a personal note, Julie has been a huge supporter of our degree course and is a highly knowledgeable and informed person within the realms of social media." * Lee Thomas, Course Leader B.A. ( Hons ) Advertising, University of South Wales *"This new edition successfully combines the theoretical and practical, balancing updated, contemporary cases and interviews with a pragmatic readable approach. It will help anyone in business (or studying it) navigate the rapidly changing technological and social media landscape. The book knits together business purpose with customer/audience understanding, to provide a solid strategic base for successful social media and/or influencer activity. An important read for anyone in the business." * Professor Donald Lancaster, MBA Programme Director, University of Exeter *"Clear and insightful. This book is the go-to guide for creating a far-reaching social media strategy for your brand, corporate campaign or cause." * Susan Walkley, Managing Director, Public Relations & Creative Comms, Havas Life Medicom *Table of Contents Chapter - 00: Introduction – How to use this book; Chapter - 01: Understand how social media is utilized in business, marketing and interpreting customer expectations; Chapter - 02: Integrated customer engagement – How to ensure your social media strategy is integrated into your wider marketing and business development; Chapter - 03: Getting started – Aligning social media goals and KPIs with your wider business objectives; Chapter - 04: Audience – Using social listening to profile your networked audience and generate customer insights for a global social media strategy; Chapter - 05: Brand presence – How to drive action and engagement through integrated content marketing on social media; Chapter - 06: Campaigns – A quick step guide to organic and paid social media channel selection for your objectives and audiences; Chapter - 07: Measuring and benchmarking success – How and when do you know your social media strategy is working?; Chapter - 08: From customers to celebrities – Identifying and attracting a range of influencers to advocate for your brand; Chapter - 09: Crisis and reputation management for social media and PR – A clear guide for the unpredictable; Chapter - 10: Thoughts on the future of social – What will happen next?;

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Book SynopsisMiri Rodriguez, based in Pompano Beach, Florida, is an award-winning, globally recognized storyteller and Senior Storyteller for Future of Work at Microsoft. She is a creative journalist, content strategist and a renowned keynote speaker and international thought leader in brand storytelling, personal branding and youth entrepreneurship. She has earned several awards in digital marketing and customer experience and is ranked as a top in-demand speaker at leading industry conferences globally. Her previous clients include Adobe, Discover, Walmart and McKesson.Trade Review"Miri Rodriguez's second edition of her best-selling book, Brand Storytelling: Put Customers at the Heart of Your Brand Story is the much sought-after playbook for how to achieve intimacy at scale with your audience. The companion workbook takes the guesswork out of authentic, empathetic storytelling where your customers are the heroes of your brand. Get ready to be wowed and laugh out loud time and time again as you feel like you are having a casual chat with Rodriquez poolside in her backyard reading her unending well of masterful stories." * Rani Mani, Customer Communications Lead, Digital Media at Adobe *"Readers will emerge from Brand Storytelling with the ability to communicate their brand stories with clarity and with assurance that their words will inspire their audience to action." * Eunice Kim, Influencer Partnerships Manager, Golin *"We all know storytelling with purpose and intent is at the center of the most successful brands, and yet so many companies struggle to develop effective brand stories. This new edition of Brand Storytelling with the Story Design Playbook is exactly what companies need to succeed at designing stories that engage, inspire and drive business outcomes." * Lee Odden, CEO and Co-Founder, TopRank Marketing *"Brand Storytelling is an empowering journey that has revolutionized my personal brand and that of my students. Rodriguez's book beautifully integrates design thinking and story elements, liberating readers from the constraints of technical jargon in communications and unleashing brilliant, innovative ideas. I discovered new ways to set myself apart as a dynamic speaker and workshop leader right from the first chapter and was able to delve deeper into my brand and mission with the comprehensive workbook. The book, in short, is transformative." * Douglas Scherer, Executive Masters Professor, Columbia University *"Brand Storytelling by Miri Rodriguez is not just a guide; it is a roadmap that leads us to become storylords! It is a profound conversation that delves into the essence of storytelling, its significance and why it holds such power. From the moment I started reading, it felt as though I was sitting down with Rodriguez, captivated in an enlightening dialogue. Her ability to share her insights and experiences is truly remarkable. She effortlessly articulates the complexities of storytelling, unraveling its magic and unveiling its secrets. What sets this book apart is its invaluable guidance on developing one's own brand story. Rodriguez takes us on a transformative journey, step by step, prompting us to dig deep into our own identity, purpose and the audience we aim to serve in order to design our brand story. It is a masterful blend of introspection and practicality that compels us to reflect on who we are and why we exist in the first place. Moreover, it guides us, inspires us and ultimately empowers us!" * Maria Mensing, CEO and Owner, Mensing’s Caminada Library *"The importance of storytelling in brand marketing has long been underscored, but few have developed a framework so thorough and methodical as Miri Rodriguez in Brand Storytelling. Rodriguez uses design thinking principles to position storytelling in a new light, while showcasing it as a powerful component of any brand. Whether you're a marketer at the front end or tail end of your career, Brand Storytelling brings a fresh perspective to an integral part of your brand toolkit, and the accompanying Story Design Playbook provides an essential and complementary tool to help equip your clients and teams with this practical, meaningful perspective." * Amanda Gonzalez, Brand Marketing Strategist, Iconic Strategies *"Miri's book demonstrates that even in an era of sophisticated generative artificial intelligence, nuance and emotional depth of human connection are irreplaceable in brand storytelling. It's an essential guide for anyone looking to authentically convey their brand narrative." * Jared Curtis, Senior Director of Corporate Communications, Maximus *"Brand Storytelling is a masterful approach to branding and marketing for agencies and consultants. Through actionable steps and practical templates, the Brand Storytelling workbook helps leaders craft intentional narratives that seamlessly align with their clients' brand purpose and mission. If you want to differentiate yourself from the 'sea of sameness' in today's market and deliver impactful stories to your clients, look no further. This book is for you!" * Stacey Danheiser, Founder & CMO, Shake Marketing Group *"Brands that can tell the best stories don't just get ahead in business; they actually shape society and culture. They are the ones that will be remembered for generations. This gem by Miri Rodriguez will show you how to do it. It's packed with wisdom and practical advice from tons of leading consumer brands, and will help you develop the type of genuine, lasting consumer brand loyalty that every business craves." * Jeff Tan, Director and CEO of Co-Innovation, Microsoft Corporation *"The art of storytelling has been part of life for centuries. Today, it touches on both art and science, accentuating how we communicate and share impact with who and what matters. In Brand Storytelling, Miri guides readers with actionable insights to build immersive connections, experiences and outcomes centered around customers, employees, partners and communities through value, creativity and empathy. From story mapping and design thinking to editing and multi-format content development (even with emerging innovation like AI), this book is a must for anyone needing to craft a brand foundation alongside the hearts, minds and souls of their audiences." * Ian Gertler, Founder and CMO, Symplegades Inc. *"A trailblazing masterclass in how to become a storylord. Miri Rodriguez relays the evocative, authentic art of storytelling through tangible practicality, charisma and confidence." * Jeannine Schloss, Chief Growth Officer, NFTE (Network for Teaching Entrepreneurship) *Table of Contents Chapter - 01: Brand storytelling: what is it?; Chapter - 02: Where do I start? Introduction to Design Thinking; Chapter - 03: The magic and magic tricks in story'; Chapter - 04: IMC reimagined: building an integrated marketing plan with story; Chapter - 05: The brand story hero: putting your customer at the heart of your brand story; Chapter - 06: If story is magic, vulnerability is the magic wand; Chapter - 07: Ethics in storytelling: when to use your secret weapons; Chapter - 08: Immersive storytelling: exploring the story experience; Chapter - 09: Your best brand storytellers in the digital age: employees and influencers; Chapter - 10: Marketing (actually, testing) your brand story; Chapter - 11: Benchmarking your brand story; Chapter - 12: The future of brand storytelling: how AI, machine learning and automation can only tell one side of the story; Chapter - 13: Villains and antagonists: The bad guys who want to tear down your brand story; Chapter - 14: Inspire your brand story: interviews with leading storytellers around the world; Chapter - 15: The Storytelling Workbook: Your step-by-step guide to designing brand stories;

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Book SynopsisPriya Bates is President and owner of Inner Strength Communication and co-founder of A Leader Like Me podcast. Based in Toronto, Canada, she is an Accredited Business Communicator and a Certified Strategic Communication Management Professionals.Advita Patel is the Director of CommsRebel, co-host of award-winning podcast, CalmEdgedRebels and A Leader Like Me. Based in Manchester, UK, she is a Chartered PR practitioner and a Fellow of CIPR. In 2022 she was named one of the top 100 Northern Asian British entrepreneurs.Trade Review"This new book is a must-read for anyone working in internal communications. It highlights the need for effective communication around DEI efforts in order to make them stick and yield results. In particular, the authors argue that DEI initiatives will fail without good communication, as employees won't know how to get involved or what behaviour is expected of them in order to be inclusive. This book is packed full of practical advice and guidance to help communicators enable, engage and empower colleagues to deliver on DEI programmes. Particularly useful are the questions dotted throughout the book to help you reflect on your work and your organisation, to help you plan how to take action. This book includes a comprehensive and fascinating history of internal communication, and lays bare a compelling argument for why DEI is essential for organisational survival. I highly recommend this book to anyone working in internal comms - it's the kind of book you'll underline, scribble in the margins and come back to for reference time and time again." * Joanna Parsons, Director of Colleague Experience, Bentley Systems *"A lot has been done in the last couple of years to raise awareness regarding DEI. What I really like about this book is that it takes it beyond awareness, towards a concrete roadmap for practical change within businesses. One can feel the passion of the authors. Their principle "progress not perfect" encourages to keep going step by step towards a future where DEI is no longer a concept or goal but an everyday normality." * Dr Karen Lange, Member of the Board for Human Resources, Bentley Motors *"Building a Culture of Inclusivity has been an excellent companion to me whilst I have travelled for work. It has been a journey of learning, self-reflection and conscience pricking but, most importantly, a spur to continue to act in the many ways I can, as a leader, to create a more inclusive organisation. The true test for me has been how many times I have already referred to something I have read in the book as well as thinking about the people I will buy it for as a gift to help to encourage them as leaders, communicators and colleagues. I love the structure of the book. The clear lines of thoughtful opportunities to learn something new/embed some things I already know (and perhaps have forgotten!), supported by some pretty impressive references. The handy checklists have also helped me reflect on how I personally perform (progress not perfect!) and in the organisation I support. A must read for anyone interested in building inclusive cultures." * Tricia Williams, Chief Operating Officer, Northern Trains Limited. *"This is not your next-door book on inclusion. It's a power-packed playbook that is insightful, practical, enlightening and easy to read! Advita and Priya offer practical applications of DEI strategies with effective frameworks to address key challenges that continue in organisations: psychological safety, leadership capability to impact cultural change, growth mindset and perceived lack of empathy and trust. Supported by robust data, insights and case studies, the readers are reminded about how 'real work in DEI forces us to look in the mirror and come to terms with uncomfortable truths about ourselves'. If you're passionate about change, this should be the first stop on your journey." * Shalini Gupta, Senior Internal Communications Manager, Arup *"Building a Culture of Inclusivity is a brilliant book for anyone looking to develop a diverse organisation, foster collaboration and promote creativity. Not only does it pose important questions for leaders and management teams, it also provides a roadmap to ensure good intentions convert into genuine, positive and lasting change. Patel and Bates have moved beyond the theory and created an essential guide which will change businesses for the better." * Anna Russell, Internal Communications Director, FTSE 100 business *"What I really appreciate about Building a Culture of Inclusivity is that authors, Priya Bates and Advita Patel, have written a comprehensive and well-researched book on DEI that provides context and explains why DEI is so critical to an organization's strategic operations. It further details the important role of internal communications and provides best practices and a roadmap for successfully embedding DEI in organizations. Building A Culture of Inclusivity should be a required resource for those pursuing careers in communications and anyone seeking greater understanding of DEI." * John G. Clemons, College Professor, University of North Carolina Charlotte and Loyola University New Orleans *"I cannot recommend Building a Culture of Inclusivity enough. This book is a must-read for not only internal communication professionals, but for any leader, HR professional, or individual who wants to understand how to effectively build and communicate a strategy on diversity, equity, and inclusion within their organization. Priya Bates and Advita Patel bring a lifetime of experience and expertise to the table, providing invaluable insights into what DE&I truly means and why it is crucial for the survival of any organization in our world today. As a communication leader, this book challenged my personal biases and emphasized the importance of constantly questioning my own thinking in a world where accurate and truthful information can be difficult to access. The authors provide a practical and easy-to-follow set of tips and techniques to help readers build a more equitable workplace, develop a solid DE&I strategy, and effectively lead and manage the change required to achieve your DE&I goals. Perhaps most importantly, Building a Culture of Inclusivity emphasizes the critical role of effective internal communication in achieving DE&I goals. The authors make a compelling case for why and how we need to lead DE&I through communication, and provide actionable advice for achieving excellence in this area. Overall, I have no doubt that this book will become your go-to guide for DE&I excellence. If you're looking to build a more inclusive and equitable organization, Building a Culture of Inclusivity is the book for you." * Adrian Cropley OAM, Communication Strategist, Founder Centre for Strategic Communication Excellence *"We know from our research that internal communication is one of the most critical elements of an effective DEI effort. I applaud Priya and Advita for writing Building a Culture of Inclusivity that so aptly guides those involved with communication and DEI on a great number of how-to tips and informative context. This book is a significant contribution to the literature and I highly recommend reading it." * Julie O’Mara, Past Director of Marketing Communications, Whirlpool Corporation *"Building a Culture of Inclusivity delivers on so many crucial levels with the right balance of rightly researched facts, useful frameworks and seamlessly integrated storytelling. Priya Bates and Advita Patel do a fine job of providing the building blocks for moving an organization towards a more inclusive environment. If you are a newly hired Human Resources or DE&I professional, an internal communicator or just a C-Suite executive who's been tasked with moving the DE&I needle, please consider adding this resource to your library." * Derrick Larane, Chief Operating Officer, pocstock Inc. *"Priya Bates and Advita Patel have crafted the definitive roadmap for shaping organizational culture to embrace inclusivity. While DEI is under assault in some quarters, Bates and Patel eschew politics and focus squarely on what matters to any company's stakeholders: the business case. Thoroughly documented with meaningful data and case studies, Building a Culture of Inclusivity is as well-researched as any work I have seen on this vitally important topic. What sets it apart, though, is the authors' evidence-supported argument that trust - a core driver of culture - is the foundation for any effective DEI effort. While it is geared toward internal communicators, any business leader would do well to absorb and act upon the lessons in this important work." * Shel Holtz, SCMP, Webcor *"There are a number of excellent workplace guides to DEI on the marketplace, however, Building a Culture of Inclusivity stands out for several reasons. The first is that it includes both fundamentals, the why and the how of creating a truly inclusive and strategic DEI approach. Advita Patel and Priya Bates teach us about the importance of respect, trust, and dignity and that true change starts with believing in the why, however, the takeaways and reflective questions in each chapter serve as a guiding hand on the next steps to take. The book shares necessary truths, but never preaches. Divided into two parts - the foundations that need to be built and the frameworks and models required to ensure a meaningful approach is taken - Patel and Bates continually stress their 'progress not perfect' approach which can still lead to performance over performative action. Building a Culture of Inclusivity is also a must have for internal communications professionals, as the book includes a substantial section on the role of communications professionals in truly representing their audiences by guiding a safe space, building leadership capability and connecting the dots between DEI strategy and employee delivery. I came away from reading with a much clearer and truer understanding of how to create an inclusive DEI engagement plan." * Naomi Jones, Corporate Affairs Director, Mars Wrigley UK *"Often the biggest barrier to change is fear. Where feelings run deep, such as with diversity, equity and inclusion, brands sometimes choose inaction. This feels safer than trying something and getting it wrong, with all the repercussions that can follow. In Building a Culture of Inclusivity, Bates and Patel recognise this vulnerability within organisations and step forward with practical insight and advice to help leaders better understand their options, build an environment of trust and embed best practice. Want to be and do better on inclusion? Start here. Your knowledge and practice will improve immeasurably and immediately." * Sarah Waddington CBE, Director, Wadds Inc. *"How we communicate plays a critical role in building a culture of inclusion in our organizations. Advita and Priya's combined expertise as strategic business communicators have resulted in the creation of practical DEI frameworks and models to help leaders be more intentionally inclusive. This brilliant book is a must-read resource for every leader seeking to understand how they can bring positive, meaningful and long-lasting change to their working environment." * Ruchika Tulshyan, author, Inclusion on Purpose *Table of Contents Section - 01: Why Diversity, Equity, Inclusion is integral to organizational survival; Chapter - 02: The importance of building trust in cultivating inclusive cultures; Chapter - 03: Building leadership capability to impact and influence cultural change. Chapter - 04: Understanding biases, the benefits and pitfalls; Chapter - 05: The role of the Internal Communication Professional in DEI; Chapter - 06: The 4A Framework to move DEI from performative to performing; Chapter - 07: The stages of the Diversity Continuum to assess present state; Chapter - 08: Focusing on the Conversation versus the Campaign; Chapter - 09: Big D – Diversity and what do the terms really mean?; Chapter - 10: Inclusive language and why the words we use matter; Chapter - 11: How to build an inclusive engagement plan for DEI; Chapter - 12: Best practices to develop and communicate your DEI Strategy;

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Book SynopsisJoanna Parsons is an award-winning communications consultant, author and trainer based in Dublin, Ireland. She is the Founder and CEO of The Curious Route. She sat on the Board of Directors with the Institute of Internal Communications (IoIC) and in 2022 was awarded an IoIC Fellowship in recognition of her contribution to the profession. Previously she was Head of Internal Communications with An Garda Síochána, the Irish national police force. She is a Lecturer in Strategic Internal Communication with the Public Relations Institute of Ireland.

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Book SynopsisAmanda Coleman, based in Manchester, UK, is a crisis communication specialist, director and founder of Amanda Coleman Communication Ltd. With more than 20 years' experience in emergency services communication, she's a fellow of the CIPR and the PRCA. She's an advisor for the Resilience Advisors Network, Senior Associate of the Centre for Crisis and Risk Communication and Chair of the UK's Emergency Planning Society Communication Professional Working Group. She's the author of Crisis Communication Strategies and Everyday Communication Strategies, published by Kogan Page.

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Book SynopsisJon Cope is the Course Leader of the MA in Public Relations at the University of Westminster, UK. He is also a PR practitioner with over 25 years of experience in consumer and healthcare sectors.Stuart Mayell is Visiting lecturer at the University of Westminster, UK. Stuart is also a communications professional with over 25 years of experience.

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Book SynopsisPatricia J Parsons APR, FCPRS spent 26 years as a faculty member and former chairman in the Department of Communication Studies at Mount Saint Vincent University in Halifax, Canada retiring recently as a full Professor. Her research, writing and teaching focused on public relations ethics and strategy, and healthcare communication. She is the author of a dozen books and numerous papers for the professional and lay press. She is accredited in public relations and is a member of the Canadian Public Relations Society's College of Fellows. Prof. Parsons lives in Toronto and can be reached via email at ethicsinpr@gmail.com or via Twitter @ethicsinpr.Trade Review"This book offers students and practitioners of public relations a lively and engaging conversation around everyday ethics. Patricia Parsons challenges us to reflect on our hidden assumptions and darker motives when issuing misleading news releases, concealing sources or even using the office copier for personal stuff. There should be a copy by every PR water cooler." * Johanna Fawkes, Senior Lecturer in Public Relations, Charles Sturt University, Australia. Author of Public Relations Ethics and Professionalism: the Shadow of Excellence (Routledge, 2014) *"Too often, the PR industry finds itself jammed between those who see ethics as irrelevant and those who view it as a branch of moral philosophy. Many of our colleagues hear 'ethics' and turn off altogether. 'Ethics in Public Relations' provides a pragmatic antidote to this malaise. Rooted in reality and pointing to professionalism, it reminds us of our societal responsibility. It's readable, digestible and provocative. Whether you consider yourself to be a student, a scholar or neither, I contend that you ought to be both. As such, this book challenges you head on. 'Do unto others as you would have them do to you' isn't a platitude, it's our raison d'être. Read, learn, implement and enjoy!" * Jason MacKenzie, Found. Chart. PR Chartered Marketer FCIPR FCIM; Managing Director, Liquid; 2017 President, Chartered Institute of Public Relations *"Rooted in reality and pointing to professionalism, Ethics in Public Relations reminds us of our societal responsibility. It is readable, digestible and provocative." * Jason MacKenzie, Managing Director, Liquid *"Praise for previous edition: Should be a required textbook for any student or practitioner of public relations. Highly recommended." * Choice *Table of Contents Section - PART 1: What Lies Beneath Chapter - 01: Before we begin: New profession... or one of the oldest? Chapter - 02: Lies, truth and honesty: their role in PR practice Chapter - 03: Truth, trust and the virtue of being ‘good’. Chapter - 04: Whose rights are right? Chapter - 05: The trouble with rules Chapter - 06: Utilitarianism: Right acts and wrong reasons Section - PART 2: Ethics and the Practitioner Chapter - 07: Your moral development: Cultivating respect and humility Chapter - 08: Codes of ethics: The good, the bad and the (almost) ugly Chapter - 09: Conflicts of Interest: Sex and other relationship issues Chapter - 10: (Very) personal ethical decisions: Whistle-blowing and moonlighting Section - PART 3: Strategies and Dilemmas Chapter - 11: Public Relations ethics and traditional media Chapter - 12: Public Relations ethics and social media Chapter - 13: Persuasion propaganda and advocacy: The ethics of influence Chapter - 14: Supporting ‘good causes’: bad ethics or bad taste? Chapter - 15: Deceptive authorship: Ghost-writing and plagiarism Section - Part 4: Organizations, Ethics and PR Chapter - 16: Making decisions: The true reality of everyday ethics Chapter - 17: PR and the corporate ethics programme Chapter - 18: The future of ethical PR: education and leadership Chapter - 19: Appendix 1: For your bookshelf Chapter - 20: Appendix 2: Chartered Institute of PR Code of Conduct Chapter - 21: Appendix 3: Guidelines for the ethics audit

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Book SynopsisLiam FitzPatrick is Joint Managing Partner of change communication consultancy Agenda Strategies. He has worked both in-house and for major consultancies running change campaigns, developing communications teams and advising on metrics and evaluation. Liam co-founded the Black Belt series of training for internal communicators and lectures and has served as an external examiner at UK universities. A Fellow of the UK Chartered Institute of Public Relations, he has been involved in planning the education and training of PR practitioners. He is a also member of the Global Certification Council of the International Association of Business Communicators.Klavs Valskov is Joint Managing Partner of change communication consultancy Agenda Strategies. Since 1999 he has worked in PR, marketing and communication with organisations including L'Oreal, Accenture, Nordea Bank and the Danish Government. From 2008-2013 Klavs was the award-winning Global Director of Communication in Maersk Trade Review"This is a must-read for everyone responsible for developing or managing internal communications. It builds on the most important experience shared by leading experts over the past decades and elegantly summarizes this into a current overview of what internal communicators must do to add value to the business." * Torben Bundgaard, Head of Leadership Communication, Novo Nordisk *"This book sets itself apart from others through its combination of theory and practical tips and templates. It is a joy to read - written in such an engaging, accessible way that anyone can understand it. From managing change communication to advising leaders and creating compelling messages, this book covers all the vital areas for any IC function." * Saskia Jones, Head of Internal Communication, Oxfam GB *"I wish I'd had a guide like this when I started out in internal communication....I'd recommend this manual to anyone working in internal communication; it's a great reference point for the start of any new communication challenge!" * Jenny Clark, Head of Internal Communications, The De Beers Group of Companies *"Rigorous, easy to read and use, grounded in extensive practice. Highly recommend for all in the field and for general managers who need to think beyond comms as a corporate function and take responsibility for the impact of effective human connections." * Sabine, Amazon reviewer *"This is essential reading for all those who are serious about making internal comms count in their organisation. From helping you understand and convince your organisation why IC is important, to explaining how to handle senior leaders, to giving you a straightforward means of setting out messages clearly and simply, this book has it all. Anybody who has experienced the challenges which all of these issues bring to a communicator will find this instantly accessible and appealing." * Barry Shaw, Amazon reviewer *Table of Contents Chapter - 01: What internal communication is and why it matters; Chapter - 02: Organizing internal communication; Chapter - 03: Planning; Chapter - 04: Audiences; Chapter - 05: Messaging; Chapter - 06: Channels; Chapter - 07: Why line managers matter and how to support them; Chapter - 08: Working with senior leaders; Chapter - 09: Change; Chapter - 10: Research and evaluation for internal communicators; Chapter - 11: Developing yourself and the team

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Book SynopsisPR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. Winner of the 2010 PRIDE award given by the PR Division of the National Communication Association Gives detailed treatment of how activists have used public relations including a consideration of how activists have been important to the historical develop of PR Argues for a move away from a corporate-centric view of public relations and for public relations to be seen as the management of mutually-influential relationships Emphasizes the importance of stakeholder expectations in shaping organizational actions and being a foundation for discussions between organizations and stakeholders Table of ContentsPreface 1. Introduction and Overview 2. Public Relations Contested and Ethically Challenged 3. Public Relations and Transparency 4. Public Relations as Strategic Communication 5. Public Relations as Activism 6. Media Relations: Shaping the News 7. Technological Development and Online Public Relations 8. Social Marketing 9. Reputation Management 10. Issues Management 11. Risk Communication 12. Crisis Communication 13. Corporate Social Responsibility: A New Driver for Public Relations 14. Public Relations Goes International 15. Conclusion: Does Society Need Public Relations? Appendix 1: US Food & Drug Administration News Release Appendix 2: US Centers for Disease Control and Prevention News Release Appendix 3: American Veterinary Medical Association Media Alert Appendix 4: US Food & Drug Administration Pitch Letter Guidance References Index

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Book SynopsisContemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This second edition takes a best practices approach—one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function.

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Book SynopsisThis book explores trust in government from a variety of perspectives in the Asian region. The book is divided into three parts, and there are seven Asian countries that have been covered by ten chapters. The first part contains three chapters which focus on two East Asian governments – Hong Kong and Taiwan. The second part includes case studies from two Southeast Asian countries – Thailand and Philippines. The third part consists of four chapters dealing with two South Asian countries – India and Bangladesh. The last chapter analyses governance failure (i.e., the absence of trust) as uncertainty from a theoretical perspective.

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Book SynopsisThis book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices.

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Book SynopsisGetting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People's attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on.Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together.The result is the one thing all brands need today: Sustained attention from the people who matter most.

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Book SynopsisThis book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century.There have been several books and journal articles covering the military/media relationship but none that delve into breadth and depth of the responsibilities of today's military public affairs officer. This book discusses the concept and foundations of military public affairs (relations), the changing strategic landscape in communications, operational planning and execution and the people who practice military public affairs.The goal is to broaden knowledge and understanding of this vital, but little discussed, area of public relations among civilian and military public relations and communications professionals, faculty and staff in public relations programs, military leaders, as well as the U.S. civilian populace, and research scholars specializing in military public relations or public affairs operations.

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Book SynopsisInformed by decades of agency experience, Bernard Gauthier prepares aspiring public relations students to think strategically as they plan and create campaigns. Strategic Communication in Canada is structured around the two major phases of developing communication strategy. In the first half of the book, readers will be taken through the main phases of conducting a situation analysis – a prerequisite to developing strategy. In part two, readers will move from raw materials to finished, polished strategy. Readers will then use a planning model to help organize knowledge and draw conclusions.This easy-to-follow text features ten chapters packed with practical advice and study tools such as learning objectives, key terms and concepts, and critical reflection questions. Strategic Communication in Canada is an essential, to-the-point read for students studying public relations and marketing communication; business strategy; and journalism and public affairs.Table of Contents Introduction: Setting the Stage for Strategic Communication Planning PART I: ANALYZING THE SITUATION Chapter One: Identifying the Changes You Seek Chapter Two: Identifying the Key Audiences Chapter Three: Assessing Your Communication Resources Chapter Four: Scanning the External Environment PART II: DEVELOPING A COMMUNICATION STRATEGY Chapter Five: From Information to Insight Chapter Six: Strengths, Weaknesses, and Strategy Chapter Seven: Opportunities, Threats, and Strategy Chapter Eight: Presenting the Strategy Chapter Nine: From Strategy to Action Plan Chapter Ten: Evaluating Strategic Communication Campaigns Epilogue: Reflecting on Ethics and Strategic Communication Appendix A: Glossary Appendix B: Case Study Appendix C: Tactic Table Template

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Book SynopsisA good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence over Governments. Although in the long term reputation is based on reality and behaviour, short term examples of organisations and individuals building unfair advantage can be seen all around us. Despite this, reputation remains an often misunderstood and neglected asset. In Reputation Management: The Future of Corporate Communications and Public Relations, Tony Langham argues that reputation management is the future incarnation of public relations and corporate communications. Featuring specially commissioned essays, as well as exclusive interviews with leading CEOs, influencers and celebrities, the book covers issues as diverse as fake news, AI, James Bond, cyber security and internet bullying. Also included are contributions from thirty-nine of the world’s leading reputation managers who exclusively reveal the time they made the most difference to an organisation’s reputation. Reputation Management provides a complete blueprint and toolkit for reputation management and is essential reading for CEOs, Board Directors and shareholders in businesses who ultimately bear the responsibility and costs of reputation management. It will also prove indispensable to all professionals and students working in or studying business, marketing, corporate communications and public relations.Trade Review‘A riveting read from a leading authority in the field, packed with case studies and first-hand accounts, this book sets out why an active approach to managing reputation now needs to be at the heart of corporate life.’ -- Ruth Kelly, Pro Vice Chancellor, St. Mary's University, Twickenham, and former UK Government Minister for Transport, Education, Local Government and Women‘Reputation management is hard and therefore the reputation management business remains small, despite so many agencies and consultancies claiming they offer it. Tony Langham understands reputation management and has recruited great leaders to help make the case. This will prove to be a breakthrough book.’ -- John Doorley, Visiting Associate Professor, Elon University, North Carolina, and formerly of New York University. Co-Author of the seminal Reputation Management, published in its fourth edition in 2019‘Tony Langham has brought together some of the greatest minds in the business to provide an insightful look at reputation management and what it means for today’s corporate communicator. A must read for anyone interested in accountable leadership, social purpose and influencing the C-Suite, I’ll certainly be keeping a copy on my desk.’ -- Sarah Hall, 2018 President, Chartered Institute of Public Relations, and founder of #FuturePRoof‘Tony Langham has written a timely and well researched book which will enhance our understanding of reputation management. Having started and built a very successful communications agency Tony brings a practitioner's eye to this important management discipline.’ -- Simon Lewis, Chief Executive of AFME, and former adviser to The Queen and the UK Prime MinisterLangham, an adviser, entrepreneur, and chairman with experience building the reputations of companies, organizations, and governments in the UK, discusses reputation and reputation management, arguing that it is the future of corporate communications and public relations. He provides 27 essays and eight interviews with leaders in various industries, as well as 39 reputation management case studies from practitioners in 27 countries. They address topics like the definition of reputation, what makes a great reputation, the value of reputation, its measurement, reputation management, the role of gender and diversity, reputation management tools, crisis management, reputation management and social media, and the future of reputation management. Additional contributors work in communications, public relations, journalism, reputation management, and other fields. -- Annotation ©2019 * (protoview.com) *Table of ContentsChapter 1. What is Reputation? Chapter 2. What Makes a Great Reputation? Chapter 3. The Value of Reputation Chapter 4. Measuring Reputation Chapter 5. Managing Reputation Chapter 6. Perspectives on Reputation Management Chapter 7. Gender, Diversity and Reputation Management Chapter 8. The Reputation Management Toolkit Chapter 9. Case Studies from the Best of the Best Chapter 10. Crisis Management Chapter 11. The Forces Shaping Reputation Today Chapter 12. Reputation Management in the Future Chapter 13. Reputation Management: A Force for Good?

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Book SynopsisCan you control a crisis? No – but with adequate preparation you can control the reputational consequences. Reputational damage is rarely caused by the crisis itself but, instead, by what the organisation does and says under the media spotlight. This PRCA Practice Guide describes how to invest in readiness and what to do when a crisis strikes. Coverage includes contingency planning, stakeholder identification, crisis communications policy, spokesperson training, the ‘Red Book’, dark sites, rehearsals and simulations, locations and resources, taking the initiative, and managing the aftermath. The book also covers in detail the role of the mainstream and online media, recommending steps to neutralise hostility and shut down ill-informed comment. Including numerous real-life examples, discussion topics and advice from PR experts, journalists and editors, Crisis Communications Management is intended as an essential guide for public relations professionals, and the people who work with them during a crisis, on how to navigate the turmoil and emerge from a crisis with reputation and credibility intact.Trade Review‘The power of the book is not just the exemplary advice it presents but the practical real-time guidelines offered. The many excellent case studies give great landmark and contemporary examples from which to learn. So - invaluable for the novice but also a great refresher on best practice for the experienced.’ -- Alison Clarke, Senior Partner, Alison Clarke Communications‘People should read this book before they have a crisis. Then they should read it again when they have a crisis. It doesn't take long to read because there is no waffle - just excellent advice from one of the country's most experienced and respected PR experts.’ -- Professor Trevor Morris, Co-Author of 'PR Today'‘In this much-needed clear, concise and compelling account of what will ensure one’s place as a trusted crisis communications advisor to a client facing the worst, Adrian combines his experience with that of others respected in our industry globally to create a valuable, user-friendly guide to effective crisis management. Well worth reading, absorbing and acting upon! -- Robyn de Villiers, Chairman and CEO: Africa, BCW (Burson Cohn & Wolfe)‘Adrian Wheeler is one of the most experienced reputation and crisis management specialists that Europe has to offer. He has put together an extremely accessible, useful and practical guide to the crises that will hit most organisations at some point in their history. This collection of practical tips, case studies and expert opinion will be valuable to any serious communications professional.’ -- Danny Rogers, Editor-in-Chief, haymarket business mediaOnce a PR consultant judges a situation as a crisis, the next step is to convince management that it has reached the crisis level, and that it needs time, money, and effort to reach resolution, with speed of the utmost importance. Wheeler presents his "Red Book" Crisis Communications Management--which offers arguments for management to get in touch with reality; find a reasonable level of investment in crisis preparation; support judgment-making; aid in anticipating crises with confidence, and find the right systems and materials. A well-handled crisis can be good for a company's reputation and favorability vis-a-vis the outside world’s perception. -- Annotation ©2019 * (protoview.com) *Table of ContentsForeword; Francis InghamIntroduction Chapter 1. What is a crisis? Chapter 2. Persuading Management to Prepare Chapter 3. Strategy: Principles of Crisis Communication Chapter 4. Contingency Planning Chapter 5. Stakeholder Identification and Lists Chapter 6. How the Media Drive Crises Chapter 7. Working with Lawyers Chapter 8. Tactics and Techniques Chapter 9. Spokespeople Chapter 10. Online and Social Chapter 11. Evaluation and Learning Chapter 12. What Would We Have Done? Appendix Afterword

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Book SynopsisDigital changes everything. That’s a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer marketing, digital has changed traditional PR techniques and ushered in a whole new wave of specialisms that previously did not exist. This book acts as a guide to this era of transformation. It’s a manual that summaries the trends affecting our industry. It examines the techniques that have changed and also investigates some of the new approaches that are starting to emerge. It poses the questions that modern PR practitioners need to ask, whether working in-house or in an agency, and will be equally relevant for those studying PR or coming into the industry as it will those who are hardened professionals facing a future that looks significantly different to the tried and tested approaches of the past. This is a book about opportunity. A book that shines a light on how adoption of data, audience planning and creativity, seen through a digital lens, can transform an industry, making it more relevant and necessary that ever before. It’s a celebration of the power of earned media in a world where we are, as consumers of media, increasingly shunning interruptive marketing and looking for connection and true engagement.Trade Review‘At a time of massive change for the communications industry this is a must-have look at what is now possible with PR in digital form. It shows how data has transformed an impressionistic art into something much more akin to a disciplined science – without losing the capacity for magic that PR has always had.’ -- Mark Lund, CEO, McCann World Group‘An engaging and comprehensive explanation of how to deal with the impact of digital on day to day PR. Whatmough communicates the complexity, scale and consequences of digital in easily accessible prose, combing it with tips and techniques to make the most of its potential. A must-read for all practitioners trying to work out how to effectively adapt to the digital world in their practice.’ -- Lee Edwards, Associate Professor, Media and Communications at LSE‘If it can be digitised, it will be digitised - and everything can be digitised. PR is no exception, and it’s happening far faster than many pros realise. This is your road map, travel guide and instruction manual; keep it handy!’ -- David Gallagher, President, Omnicom PR‘With digital being such a big part of everything PR, Danny Whatmough’s new book comes at the perfect time. Digital PR is a well written manual that covers the numerous specialisms offered by a successful PR agency today, and how that has changed an industry build on a generalist model. Informative and persuasive, passionate without being preachy, Danny’s book is a must read for PR veterans and new joiners alike.’ -- Candace Kuss, Director of Social Media, Hill+Knowlton StrategiesWhatmough, a digital specialist within the public relations industry, describes changes digital technology has made to the daily activities of public relations practitioners. He addresses the role of data, the digital public relations ecosystem, media relations, social media, digital content and creativity, the professionalization of influence and influencers, digital marketing, paid media, corporate and business-to-business marketing, reporting and measurement, emerging technology, and building a future-proof public relations team. -- Annotation ©2018 * (protoview.com) *Table of ContentsChapter 1. Introduction Chapter 2. Data Chapter 3. The Digital PR ecosystem Chapter 4. Media Relations Chapter 5. Social Media Chapter 6. Content and creativity Chapter 7. Influencers Chapter 8. Digital marketing Chapter 9. Paid media Chapter 10. Corporate and B2B Chapter 11. Reporting and measurement Chapter 12. Emerging Technologies Chapter 13. Building a future-proofed digital PR team

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Book SynopsisAgency leaders spend the majority of their time on three areas – their people, clients and new business. These are all important levers for consultancy growth. But too often, agency owners forget two more essential tools for growth: attention to the numbers, and investment in their leaders. The consultancy leadership role can seem like an endless stream of fires to put out. It can leave leaders feeling as if their team, or their clients, are running their business rather than themselves. That's where this book comes in. Grow, Build, Sell, Live features practical and implementable advice and tools to address the day-to-day reality of running a successful agency. In addition to giving guidance on people, clients and new business, the book covers leadership and the numbers in detail to ensure leaders have the tools and knowledge to be in control. The content draws on proven approaches, helpful science and real-life examples to give practical recommendations to improve readers’ ability to achieve the controlled growth which is essential to agency success. If you are thinking about starting your own agency; have started one and hit your first round of growing pains, or are a veteran looking for an exit, this book is for you. It will appeal to current and aspiring agency owners who want to understand and be conscious of their choices and take control of their agency.Trade Review'Whether you’re an existing or wannabe PR agency boss, stop whatever you are doing and buy this book. It’s so good, I wish I’d written it. With explicit guidelines on how formalising your purpose can revolutionise your culture and cashflow, and a must read section on innovation, it’s the best investment you’ll make this year. Hands off my copy!' -- Sarah Waddington, Founder and Editor of #FuturePRoof and Vice-President of the Chartered Institute of Public Relations‘Crispin has been helping me develop my agency for the past six years. Thanks to his suggestions I’ve made major changes in financial, HR and client management. This has transformed our profitability and enabled me to develop a sustainable business that is helping me achieve my personal life goals. I recommend Crispin and Richard’s book to anyone intent on building a great agency.’ -- Patrik Schober, CEO PRAM Consulting, Prague‘This guide will not only inspire, but more importantly also focus minds on what really matters at an agency, giving owners renewed vigour to actually get out of bed in the morning. It should help distil disparate ideas into a coherent strategic overview, ensuring companies have a clear purpose to be successful.’ -- Henry Griffiths, Partner, Little Red Rooster PR‘Running an agency has unique challenges, stresses and opportunities for growth. If I’d read this book 15 years ago, I would have made many different decisions, and reached them with more focus and less turmoil. In short, reading this book is one the best investments you can make in yourself, and your business. I've read several books on agency performance in the 30 years I’ve run my firm, and this is possibly the most incisive, and useful.’ -- Amy Bermar, President, Corporate Ink, Boston, USA‘This book is a great resource for PR agency owners – and anyone wishing to build a great agency. I wish I had read it when I founded my agency. Every business leader working in a people-based business should have a look at it, the real-life examples can be helpful in every stage of the agency life-cycle: start-up, growth, sale or succession.’ -- Diego Biasi, Founder & CEO, BPRESS, Italy‘Whether you’re an existing or wannabe PR agency boss, stop whatever you are doing and buy this book. It’s so good, I wish I’d written it. With explicit guidelines on how formalising your purpose can revolutionise your culture and cashflow, and a must-read section on innovation, it’s the best investment you’ll make this year. Hands off my copy!’ -- Sarah Waddington, Founder and Editor of #FuturePRoof and Vice-President of the Chartered Institute of Public RelationsTable of ContentsChapter 1. Introduction Chapter 2. Purpose Chapter 3. People Chapter 4. Culture Chapter 5. Leadership Chapter 6. Client Handling Chapter 7. Marketing Chapter 8. Innovation Chapter 9. Sales Chapter 10. Commercials Chapter 11. Good Enough to Sell

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Book SynopsisStreamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brené Brown. As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with. This causes a sense of chaos and confusion within the organization that will - eventually - permeate to external customers and clients. Influential Internal Communication presents a clear, adaptable methodology that will help readers understand, diagnose and fix their own communication challenges, thereby transforming the chaos into calm. Backed up with data and statistics from industry reports on workplace culture, Influential Internal Communication is based on The Field Model and draws on research with CEO's, some of the best insights into people, organisations and chaos. The theory is backed up with real world case studies, showing how chaos can impact a range of organizations of varying size and industry. Written by the 2020 President of the Chartered Institute of Public Relations (CIPR), Influential Internal Communication will streamline any organization's IC practices, and help to drive engagement, efficiency and profit across the board.Trade Review"This is the book I wish I had when I was starting out in Internal Communication. Whether you are a newcomer to internal communication or a more seasoned practitioner, you work in organisational design or human resources - Jenni's book is one that should sit on your desk." * Krishan Lathigra, Interim Head of Internal Communication & Engagement, UK Department for Digital, Culture, Media and Sport (DCMS) *"An eclectic collection of valuable ideas and practical solutions for everyday internal communication challenges. This is a useful guide for practitioners who are interested in taking a broader perspective to practice that incorporates understanding people and organizations." * Dr Kevin Ruck, Co-founder, PR Academy *"Jenni's book is a practical guide that will not only equip communicators but inspire them too. It's packed with relevant theory and examples, that unlock the possibilities of effective internal communication. This book will help you have the right conversations, to drive everyone forward. I highly recommend it." * Rachel Miller, Director, All Things IC. *"A transformational book from a transformational and passionate professional. There is no Employee Engagement without internal communications and this book will help you deliver both effectively." * Matt Manners, CEO & Founder, Inspiring Workplaces Group *"An indispensable guide for leaders, communication professionals, students, and anyone interested in how to harness the power of communications to empower teamwork to make the dream work." * Farzana Baduel, CEO, Curzon PR *"This is the book that we've waited for to help the discipline evolve officially from reactive and tactical to proactive and strategic. It is an easy and informative read for those who want to enable, engage and empower employees to manage change and deliver results." * Priya Bates, President, Inner Strength *"The first comprehensive manual for internal communication for the pandemic/post-pandemic era, Jenni reaches a new level of thought leadership in the field. Rather than making simple stuff complex, she makes complex concepts simple and actionable." * Mike Klein, Principal, Changing The Terms and former EMENA Chair of IABC. *"Jenni's model is business performance focused, insightful and comprehensible. Leaders need to understand change dynamics and effectively engage with people; Jenni shows the way." * David Stringer-Lamarre, Chair, IoD London Region and MD, Fortis Consulting London *"A book which should not only be read but, most of all, understood by all those working in internal communication. A book which demonstrates the power internal communication can have from a strategic perspective, not just channel and broadcast use." * Ella Minty, Author and Issues, Crisis & Reputation Lecturer & Adviser *Table of Contents Chapter - 00: Introduction; Section - PART ONE: Foundations; Chapter - 01: Introduction to internal communication; Chapter - 02: Without communication there is chaos; Chapter - 03: Understanding organizations and leadership; Chapter - 04: Understanding people; Section - PART TWO: Applying the model; Chapter - 05: The Field Model; Chapter - 06: Data and diagnostics; Chapter - 07: The fix; Chapter - 08: Applying the model and making it work for the long term; Chapter - 09: Conclusion;

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Book SynopsisBefore Crisis: The Practice of Effective Risk Communication provides theoretically grounded, data-driven, and research-based recommendations for communicating about risks before they manifest into full-blown crises. Authors Timothy and Deanna Sellnow explore strategies for communicating risk in diverse contexts through theories, best practices, extended applications and examples, and ethical considerations.Part I of the text describes the role of risk communication in preventing and recovering from crises, ethical questions to consider when doing so, and the role of dialogue in learning. Part II provides a detailed explanation for creating effective risk messages. The chapters clarify how to operationalize each component of the IDEA model: internalization, distribution, explanation, and action. Part III presents strategies for overcoming challenges to effective risk communication rooted in audience diversity, such as rhetorical sensitivity, crisis denial, and competing narratives.Timely and essential, Before Crisis is an exemplary text for courses and programs in crisis communication, strategic communication, public relations, and management. It is also a practical and valuable reference for communication professionals.

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Book SynopsisDigital Media Production: A Resource Guide for Advertisers, Public Relations, Journalism, and New Media Professionals in the Viral Age demonstrates how to produce content that stands out and gains attention in a world oversaturated with media.Section I reviews the main stages of the digital media production process and how to develop collaborative team goals and evaluate a creative concept. Section II describes the most important components involved in the preproduction stage, including the shooting schedule, anticipated cost, and size of the production. Section III delves into key aspects of the recording process, provides various production strategies, and outlines the logistics involved in creating a final project. Section IV focuses on the postproduction process, including editing and the use of motion graphics. In Section V, students learn about the intricacies of viral marketing, social media distribution, and the creation of a digital media ad campaign. Two appendices help readers navigate production forms and paperwork, as well as promotion and publicity.Digital Media Production is the ideal text for courses centring on mass communication, broadcasting, media studies, and film, television, and media production. The second edition features fresh or expanded content on how the growth of social media has forever changed the way that we communicate and consume vital information.

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Book SynopsisOver the years, tech companies were accustomed to cheerleading coverage of product launches, but in recent years the long tech-press honeymoon ended. It was replaced by a new era of mounting criticism focusing on tech’s negative impact on society. This emerging tech backlash is a story of pendulum swings between tech-utopianism and tech-dystopianism. When and why did media coverage shift to corporate misdeeds, and how did tech companies respond? The Techlash and Tech Crisis Communication provides an in-depth analysis of the evolution of tech journalism and reveals the “inside story” of the Techlash. Furthermore, it shows how Big Tech companies defend themselves from scrutiny by attempting to reduce their responsibility. From employee activism to political pushback, the ramifications are growing. Until now, the interplay between tech journalism and tech PR has been underexplored. Through analysis of both tech media and corporate crisis response, The Techlash and Tech Crisis Communication examines the roots and characteristics of the Techlash. Insightful observations by tech journalists and tech PR professionals are added to the research data, illuminating the profound changes in the power dynamics between the media and the tech giants they cover. Nirit Weiss-Blatt explores theoretical and practical implications for both tech enthusiasts and critics.Trade ReviewIn this deeply researched work, Nirit Weiss-Blatt provides an invaluable record of tech media's mood swing as its portrayal of Silicon Valley lurched from utopian to dystopian. This is much more than a book about tech's PR problems. Weiss-Blatt's trenchant analysis of the news industry restores nuance to the debate over technology and society. -- Jeff Jarvis, Director, Tow-Knight Center for Entrepreneurial Journalism, The Leonard Tow Professor of Journalism Innovation, CUNYNirit's in-depth study of tech media chronicles the reputational rise and fall of an entire industry while providing valuable insights to those who work in it. The book provides PR professionals, journalists, and students with a comprehensive analysis of the Techlash's core issues. Whether you're working in tech journalism or tech PR, the book will broader your understanding of the media scrutiny, the tech clients, and, thus, help you define the future correspondence between the two. -- Fred Cook, Chairman of Golin, Professor of Professional Practice, Director of the USC Center for Public RelationsTable of ContentsTHE PRE-TECHLASH ERA Section Chapter 1. Tech News and Tech Public Relations THE TECHLASH ERA Section Chapter 2. Big Tech – Big Scandals Chapter 3. Tech Crisis Communication Chapter 4. Evolving Techlash Issues THE POST-TECHLASH ERA Section Chapter 5. Never-Ending Criticism?

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Book SynopsisThe sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.Table of ContentsIntroduction to ExpressExec. Introduction to Customer Relationships. What is Meant by Customer Relationships? The Evolution of Customer Relationships. Global Implications for Customer Relationships. Customer Relations: The State of the Art. Customer Relations Success Stories. Customer Relationships Key Concepts and Thinkers. Resources on Customer Relationships. Ten Steps to Effective Customer Relations. Frequently Asked Questions. Index.

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Book Synopsis​Das Schreiben prägt den Berufsalltag in der PR. Dieses Handbuch präsentiert theoretische Modelle und praktische Methoden für ein Schreiben mit System, das Chancen der medienkonvergenten Kommunikation nutzt und deren Risiken meidet. Spezialisten der anwendungsorientierten Kommunikationsforschung legen dar, wie PR-Texte auf die Bedürfnisse von Wirtschaft, Politik, Wissenschaft und Journalismus zugeschnitten werden können. Sie zeigen auf, wie Schreibstrategien und Schreibprozesse für die Unternehmens- und Produkte-PR, für Corporate Publishing und fürs WorldWideWeb, für rednerische Auftritte und den Mailverkehr gestaltet werden können. Instruktive Fallbeispiele, Checklisten und Weblinks gewährleisten den Praxisnutzen. Ein Glossar klärt die Begriffe und vermittelt einen Überblick.​Trade ReviewAus den Rezensionen: “Das Buch wendet sich an Praktizierende sowie an Studierende und Dozierende von Fach- und Hochschulen. … Der praktische Nutzen besteht darin, dass der geduldige und verständige Leser eine Fülle von Anregungen und viele wertvolle methodische Hinweise findet, denen er nachgehen kann ...“ (Helmut Ebert, in: rkm - rezensionen kommunikation medien, rkm-journal.de, 9. April 2014)Table of Contents​Einleitung.- Schreiben für die PR in Wirtschaft, Wissenschaft, Politik und Medien.- Schreiben in besonderen Formen und Situationen.- Glossar.

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Book SynopsisErfolgreiches Management ist ohne erfolgreiches Kommunikationsmanagement nicht mehr denkbar. Stra­tegische Planung von Kommunikation ist daher längst zum Königsweg allen Mana­ge­ments avanciert und ist zu­gleich der harte Test auf strategische Kompetenz. Diese Einführung vermittelt an zahlreichen Beispielen theoretisches Wissen und praktische Kennt­nisse zur strategischen Kommunikations-Konzeption. Der Leser soll nach der Durcharbeitung in der Lage sein, eine Kon­zeption zu entwickeln und dabei alle Mög­lichkeiten der Optimierung zu nutzen. Die jeweils getroffene kon­zeptionelle Entscheidung auf der Ebene der Situ­a­tions­ana­­­lyse, der Strategie, der Taktik, der Um­­setzung und des Controlling werden begrün­­det, mögliche Al­ternativen dis­kutiert, Pro­bleme und Gefahren aufgezeigt. Das da­­für not­wendige, relevante Wis­sen über Wirkungen der Medien und Methoden zu deren Messung wird in den folgenden Kapiteln nachvollziehbar vermittelt.​Trade ReviewAus den Rezensionen: “... Das Buch eröffnet dem Leser verschiedene Möglichkeiten,wie die interne und externe Kommunikation gestaltet werden kann ...” (Irene Weber, in: Fachzeitschrift für Verbands-und Nonprofit-Management, Heft 1, 2014)"... Das Buch eröffnet dem Leser verschiedene Möglichkeiten, wie die interne und externe Kommunikation gestaltet werden kann. Vor allem durch die ausführlichen und vielfältigen Beispiele gelingt es dem Autor, für Organisationen aus (fast) allen Bereichen einen Mehrwert zu generieren und führt dementsprechend auch Exempel aus dem Nonprofit-Sektor auf ..." (Irene Weber, in: VM Verbands-Management, Heft 1, S. 53, 2014)Table of Contents​Strategische Konzeption: Gezielt Wirkungen erreichen.- Zur Theorie.- Methoden.- Die Praxis der Konzeption.-Das Controlling.- Gute und schlechte Beispiele.- Aktuelles Glossar.

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Book Synopsis​Ob Sport-, Medizin-, Technik- oder Kulturjournalismus: Thematisch spezialisierter Journalismus nimmt zu – in allen Medien, ob Internet, Radio, Fernsehen oder Presse. Auf spezielle Zielgruppen zugeschnitten sind häufig auch redaktionelle Publikationen in der Unternehmenskommunikation wie Kundenzeitschriften, Fachportale online oder Podcasts. Welche Anforderungen stellt das spezielle Thema?Wie spricht man die jeweilige Zielgruppe an?Wie kommt man in den Politikjournalismus, Modejournalismus oder die anderen Ressorts? Das Buch stellt die Besonderheiten der einzelnen Themen und Zielgruppen vor und beschreibt die Wege zum jeweiligen Ressort. Experten geben Antworten und Tipps​Table of Contents​ ​Vorwort.- Sportjournalismus.- Modejournalismus.- Wirtschafts-, Finanz- und Verbraucherjournalismus.- Auslandsberichterstattung.- Politikjournalismus.- Religionsjournalismus.- Kulturjournalismus.- Wissenschaftsjournalismus.- Technikjournalismus.- Medienjournalismus.

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Book SynopsisDschungelcamps und Big-Brother-Container sind nicht der einzige Weg, in die Medien zu kommen. Seriöser und nachhaltiger ist die Pressearbeit. Wie die in der Praxis aussieht, zeigen Gabriele Hooffacker und Peter Lokk in Pressearbeit praktisch. Dieser Ratgeber für Profis und Laien bezieht vom ersten bis zum letzten Kapitel Social Media, Online-PR und Web 2.0 mit ein​.Table of ContentsEinleitung: Worum es geht.- Anlässe: Der Nachrichtenwert.- Pressemitteilung: Die Basis.- Presseverteiler: Die Medien.- Pressegespräch, Pressekonferenz, Hintergrundgespräch: Die Kontakte.- Konzept und Jahresplanung: Die Strategie Clipping, Controlling, Resonanzanalyse: Der Erfolg.- Krisen-PR: Der Tag X.- Corporate Publishing: Die eigenen Medien.- Aus- und Weiterbildung: Die Wege.- Anhang.

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Book SynopsisBio-Brands oder Fair-Trade-Produkte stehen hoch im Kurs, weil Konsumenten heutzutage auf Glaubwürdigkeit setzen und bereit sind, durch Käufe Verantwortung zu übernehmen. Was bedeutet das für Unternehmen und ihre Markenführung konkret? Wie können Produkte für Konsumenten Sinn stiften? Der Markenexperte Sandro Abbate erklärt anschaulich und leicht verständlich, wie Unternehmen eigene Erfolgsfaktoren und Kernkompetenzen für den Auf- und Ausbau von sinnstiftenden Marken nutzen. Er erläutert Strategien, die Markenverantwortliche individuell für ihr Unternehmen entwickeln können, um Produkte und Brands mit einem konkreten gesellschaftlichen oder ökologischen Nutzen zu schaffen und damit Neukunden zu gewinnen und Bestandskunden langfristig zu halten. Mit ausführlichen Praxisbeispielen und Experteninterviews.Table of ContentsGesellschaftlicher und wirtschaftlicher Wandel als Herausforderung für die Markenführung.- Von der Markenkommunikation zum Markendialog.- Sinnstiftende Marken entwickeln: Status quo, Positionierung und interne Verankerung.- Der Umgang mit Widerständen.- Fünf Prinzipien sinnstiftender Marken.

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Book SynopsisWie können Unternehmen einen unverwechselbaren Sprachstil entwickeln? Wie gelingt ein einheitlicher und stimmiger Corporate Code? Wie erreiche ich damit meine Dialogpartner und gebe ein sympathisches, überzeugendes Gesamtbild ab? Antworten auf diese wichtigen Fragen liefert dieses Buch anschaulich und leicht verständlich. Der Autor vereint Erkenntnisse aus Psychologie und Linguistik mit praktischen Methoden der Markenführung und erklärt die Hintergründe für die Wirkung von Unternehmenssprache sowie ihre Bedeutung für die Corporate Identity (CI). Anhand des direkt anwendbaren Tools „Corporate-Code-Marker“ zeigt er, wie Sie unternehmenstypische Sprache selber entwickeln können. Mit zahlreichen Praxisbeispielen, Vorher-Nachher-Übungen und einer anschaulichen Fallstudie, die den kompletten Prozess einer Corporate-Code-Entwicklung und -Anwendung darstellt. Ein nützliches Buch für Unternehmer, Führungskräfte und Mitarbeiter in Marketing, Vertrieb, Unternehmenskommunikation, Human Resources sowie für alle, die beruflich Texte verfassen.Trade Review“... Besonders positiv hervorzuheben sind die vielen Beispiele, die das Buch sehr praxistauglich machen und die intensive Referenzierung zur Fachliteratur, die die hohe Qualität der Arbeit zeigt. Ein gelungenes Grundlagenbuch zur Sprache ...“ (in: Das österreichische Grafische Gewerbe, Heft 5-6, 2015, S. 27)Table of ContentsCorporate Code und Corporate Identity.- Die drei Säulen von Corporate Code: Verständlichkeit, Empfängerorientierung, Erkennbarkeit.- Der Corporate-Code-Prozess.- Der Corporate-Code-Marker.- Praxisbeispiele und Schreibübungen.

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Book SynopsisDer heutige Kommunikationsprofi muss ein Allrounder sein und Klassik, Social Media, Issue Management, Media Relations und Storytelling gleichzeitig beherrschen. Wie Sie aus gewohnten Kommunikationsmustern ausbrechen und neue Kanäle zu Ihren Zielgruppen erfolgreich aufbauen, erfahren Sie in diesem Buch. Zahlreiche renommierte Kommunikationsexperten aus Agenturen, Unternehmen, Medien und Verbänden beschreiben moderne und nachhaltige Public Relations anhand von praxisnahen Fallbeispielen für Zeiten, in denen PR mehr als das Verfassen von Pressemitteilungen und Auswerten von Clippings bedeutet. Die Bandbreite reicht von der Kommunikation eines Infrastrukturprojektes über modernes Campaigning bei einer Umweltorganisation und das Issue Management in Risikobranchen bis hin zur erfolgreichen Markenkampagne einer Kommunikationsagentur. Unverzichtbarer Ratgeber für alle, die in der digitalen Welt dynamisch, professionell und glaubwürdig kommunizieren wollen und ein praxisnaher Einblick für Einsteiger und für Profis, die in der Kommunikation aus gewohnten Mustern ausbrechen wollen. Trade Review“... Spannende Geschichten aus ganz unterschiedlichen Blickwinkeln werden beleuchtet. ... Zahlreiche Autoren aus dem Bereich der Öffentlichkeitsarbeit plaudern aus dem Nähkästchen, geben ganz persönliche Einblicke und untermauern ihr PR-Verständnis mit individuellen und teils selbst erlebten Praxisbeispielen.“ (in: PR Stunt – PR.Marketing.Blog, prstrunt.de, 19. Oktober 2015)“... vermittelt einen breiten Überblick über Stand und Entwicklung der Öffentlichkeitsarbeit ... Ein Buch insbesondere zur Auffrischung und Vertiefung vorhandener PR-Kenntnisse.“ (in: DFJV News, Newsletter des Deutschen Fachjournalisten Verbandes DFJV, Oktober 2015)“... das Buch sowohl für Einsteiger als auch für Profis geeignet, die eigene Erfahrungen abgleichen und ergänzen wollen ...“ (Nadia Bungard, in: mondpropaganda.de, 1.September.2015)Table of ContentsPerspektiven und Wandel in der Digitalen Revolution.- König Content kann’s: Hohe Aufmerksamkeit für ein Low Interest-Thema.- Blogger Relations – wie Marken mit der Glaubwürdigkeit umgehen.- Tough Mudder: Online Influencer im Matsch.- Operation gelungen? Kommunikation von und für Kliniken.- #Crowdsourcing – die kollaborative Entwicklung von Ideen.- Dann fragt doch das Volk: Direkte Demokratie als Mittel der strategischen Kommunikation am Beispiel der Hamburger Seilbahn – Wie Bürgerentscheide ein Mittel der Beteiligung werden können und was dabei zu beachten ist.- Vertrauen muss erarbeitet werden – zur Zusammenarbeit zwischen Agentur und Kunde in Zeiten von Social Media.- Wie gute Krisenkommunikation funktioniert.- PR-Arbeit aus Sicht von Journalisten und Redakteuren.- Exkurs: Neue Ansätze in der Öffentlichkeitsarbeit.

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Book SynopsisJan Lies stellt grundlegend die Basiswissenschaften sowie ausgewählte PR-Theorien vor. Dabei löst er den scheinbaren Widerspruch zwischen den betriebswirtschaftlich-funktionalistischen Theorien auf der einen Seite und den kommunikationswissenschaftlich-soziologischen Theorien auf der anderen Seite auf und führt zur system-funktionalistischen Synthese. Dieses Buch richtet sich an Dozierende und Studierende (Bachelor und Master) der Kommunikationswissenschaften und des Marketings.Table of ContentsPR-Wissenschaft: Methodologie in Sicht?.- PR-treibende Institutionen.- PR-Geschichte.- Basisstrukturen und -prozesse der PR.- Basiswissenschaften der PR.- PR-Theorien.- Wirkungsdimensionen der PR.- Bewertung von PR.- PR-Defekte und Konfliktlinien.- PR-Recht.

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Book SynopsisDieser Band der beliebten "Chefsache"-Reihe zeigt Ihnen, wie Sie die Möglichkeiten der sozialen Netzwerke optimal für Ihr Unternehmen nutzen. Die Gesellschaft wandelt sich, Generationen prallen aufeinander. Es wird Zeit für ein neues Marketing, das die zukünftigen Kunden, die junge Generation, anspricht und Ihrem Unternehmen zu einem positiven Image bei dieser Zielgruppe verhilft. Die Autoren stellen die wichtigsten Social-Media-Plattformen vor, erläutern Strategien für das Marketing 2.0, beschreiben Methoden der Erfolgsmessung und zeigen, wie man Fehler beim Umgang mit den sozialen Medien vermeidet.Table of Contents​Die stärksten sozialen Netzwerke.- Welches soziale Netzwerk passt zu meinem Unternehmen?.- Warum Social Media Marketing für Unternehmen immer wichtiger wird.- Krisenkommunikation - Kritik zu positiver PR wandeln.- Integration von Social Media in die Unternehmenskultur.- Empfehlungsmarketing 2.0 - Wie werden Kunden zu Fans?.- Influencer - der mächtigste Vertrieb im Social Web.- Die häufigsten Gründe, warum Unternehmen auf Social-Media-Plattformen scheitern.

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Book SynopsisMartina Schäfer erläutert, wie die Elemente Unternehmenskultur, Leitbild und Image genauso wie auch das visuelle Erscheinungsbild der Kanzlei, das Corporate Design, zusammenwirken. Denn entscheidend für den Erfolg von Kanzleien ist oft ihre Persönlichkeit oder auch die Corporate Identity. Der Wettbewerb zwischen Rechtsanwälten, Steuerberatern und Wirtschaftsprüfern wird härter. Immer mehr Kanzleien konkurrieren um Mandanten und Mitarbeiter. Neben dem theoretischen Hintergrund und den Leitfragen für die Umsetzung in der eigenen Kanzlei geben eine Grafikerin und eine Kunstvermieterin im Interview Einblicke zu den vielfältigen Möglichkeiten des Corporate Designs.Table of Contents​Was eine Corporate Identity ausmacht.- Interviews mit Expertinnen auf dem Gebiet der Corporate Identity.

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Book Synopsis​​Martina Schäfer erläutert, welche Vorüberlegungen für ein erfolgreiches Marketing von rechtlichen und steuerlichen Beratern nötig sind, wie diese geeignete Adressaten für ihr Marketing finden und was in einen Maßnahmen- und Redaktionsplan gehört. Außerdem erhalten die Berater Informationen zur Umsetzung und zur Zusammenarbeit mit Agenturen. Denn damit Marketing und Kommunikation überhaupt wirksam zum Erfolg einer Kanzlei beitragen können, gilt es, einige Kriterien zu beachten. Es bedarf einer auf die Bedürfnisse des Rechtsanwalts, Steuerberaters oder Wirtschaftsprüfers ausgerichteten Strategie und eines darauf abgestimmten Konzepts. Hinzu kommen die passenden Maßnahmen. Alles zusammen bildet die Basis für eine erfolgreiche Umsetzung des Kanzleimarketings. Table of Contents​Voraussetzungen für ein wirkungsvolles Kanzleimarketing.- Unterstützung durch Agenturen.

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Book SynopsisDas Essential bietet eine umfassende Einführung in die Kommunikation von Compliance aus konzeptioneller, redaktioneller und rechtlicher Perspektive. Annika Schach und Cathrin Christoph beschreiben die Maßnahmen der internen und externen Kommunikation, die notwendig sind, um alle relevanten Stakeholder zu erreichen. Darüber hinaus schildern sie die Besonderheiten bei der Verschriftlichung von Verhaltensregeln in Form eines Code of Conduct und gehen auf den Einfluss von Compliance auf die Medien- und PR-Arbeit ein – inklusive Einblick in die Praxis in Form eines Interviews mit einem der Redakteure von Europas größtem Automobilmagazin.Table of Contents​Compliance-Themen vermitteln und verschriftlichen.- Compliance in der Medienarbeit.- Rechtsgrundlagen und Kodizes.

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