Description

Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People's attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on.

Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together.

The result is the one thing all brands need today: Sustained attention from the people who matter most.

Pay Attention!: How to Get, Keep, and Use Attention to Grow Your Business

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£22.95

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Usually despatched within 5 days
Paperback / softback by Cassandra M. Bailey , Dana M. Schmidt

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Short Description:

Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People's attention is... Read more

    Publisher: Business Expert Press
    Publication Date: 30/07/2022
    ISBN13: 9781637422649, 978-1637422649
    ISBN10: 1637422644

    Number of Pages: 190

    Non Fiction , Business, Finance & Law

    Description

    Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People's attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on.

    Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together.

    The result is the one thing all brands need today: Sustained attention from the people who matter most.

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