Description

Book Synopsis
Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People's attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on.

Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together.

The result is the one thing all brands need today: Sustained attention from the people who matter most.

Pay Attention!: How to Get, Keep, and Use

    Product form

    A Paperback / softback by Cassandra M. Bailey, Dana M. Schmidt

    £21.80

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    RRP £22.95 – you save £1.15 (5%)

    Order before 4pm today for delivery by Tue 22 Sep 2026.

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      Book details

      Publisher Business Expert Press
      Published 30 July 2022
      ISBN-13 9781637422649
      978-1637422649
      ISBN-10 1637422644
      Also in:
      Advertising E-commerce: business aspects Public relations

      Description

      Book Synopsis
      Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People's attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on.

      Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together.

      The result is the one thing all brands need today: Sustained attention from the people who matter most.

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