Description
Book SynopsisThis down-to-earth guide provides nonprofit executives and board members with the information and tools they need to create a persuasive and effective annual report.
Trade Review"This book is a first rate guide at producing a quality annualreport on budget and on time." (CharityChannel.com, December6, 2002)"As the former CEO of an educational nonprofit whose heart sank atthe sound of the words 'we have to put together the annual report,'I now make only one recommendation-Buy this book and do what itsays." --John Agresto, president, John Agresto &Associates, former deputy chairman, National Endowment for theHumanities
"At last, a book that helps nonprofit associations produceannual reports on time, on budget, and on target for theiraudiences." --J. D. Andrews, chairman, the Council forProfessional Recognition
"Timely, relevant, and thorough-every nonprofit that publishesannual reports should have this book, and those that don't shouldheed its counsel. We'll certainly recommend it to our clients."--George A. Brakeley III, president, Brakeley, Inc.
"Chock full of useful information for nonprofits from small tolarge. In the course of describing the production process fromconceptualization through distribution, Taylor shows how this vitalcommunications tool can be published economically and on time."--David Slater, director of communications, the Chesapeake BayFoundation
Table of ContentsTables, Figures, and Exhibits.
Foreword (Kathryn S. Fuller).
Preface.
Acknowledgments.
The Author.
Introduction.
1. Why Publish an Annual Report?
2. Key Players: Their Roles and Responsibilities.
3. Elements of the Annual Report.
4. Planning, Scheduling, and Tracking Production.
5. Writing the Executive Message.
6. Writing the Review of Operations.
7. Editing and Managing Production.
8. Integrating Text with Design.
9. Illustrations and Graphics.
10. Printing and Distribution.
11. Evaluating Success and Spotting Trouble.
Glossary: Graphic Arts and Mailing Terms.
References.
Recommended Reading.
Index.
