Description
Book SynopsisPatricia J Parsons APR, FCPRS spent 26 years as a faculty member and former chairman in the Department of Communication Studies at Mount Saint Vincent University in Halifax, Canada retiring recently as a full Professor. Her research, writing and teaching focused on public relations ethics and strategy, and healthcare communication. She is the author of a dozen books and numerous papers for the professional and lay press. She is accredited in public relations and is a member of the Canadian Public Relations Society's College of Fellows. Prof. Parsons lives in Toronto and can be reached via email at ethicsinpr@gmail.com or via Twitter @ethicsinpr.
Trade Review"This book offers students and practitioners of public relations a lively and engaging conversation around everyday ethics. Patricia Parsons challenges us to reflect on our hidden assumptions and darker motives when issuing misleading news releases, concealing sources or even using the office copier for personal stuff. There should be a copy by every PR water cooler." * Johanna Fawkes, Senior Lecturer in Public Relations, Charles Sturt University, Australia. Author of Public Relations Ethics and Professionalism: the Shadow of Excellence (Routledge, 2014) *
"Too often, the PR industry finds itself jammed between those who see ethics as irrelevant and those who view it as a branch of moral philosophy. Many of our colleagues hear 'ethics' and turn off altogether. 'Ethics in Public Relations' provides a pragmatic antidote to this malaise. Rooted in reality and pointing to professionalism, it reminds us of our societal responsibility. It's readable, digestible and provocative. Whether you consider yourself to be a student, a scholar or neither, I contend that you ought to be both. As such, this book challenges you head on. 'Do unto others as you would have them do to you' isn't a platitude, it's our
raison d'être. Read, learn, implement and enjoy!" * Jason MacKenzie, Found. Chart. PR Chartered Marketer FCIPR FCIM; Managing Director, Liquid; 2017 President, Chartered Institute of Public Relations *
"Rooted in reality and pointing to professionalism, Ethics in Public Relations reminds us of our societal responsibility. It is readable, digestible and provocative." * Jason MacKenzie, Managing Director, Liquid *
"Praise for previous edition: Should be a required textbook for any student or practitioner of public relations. Highly recommended." * Choice *
Table of Contents
- Section - PART 1: What Lies Beneath
- Chapter - 01: Before we begin: New profession... or one of the oldest?
- Chapter - 02: Lies, truth and honesty: their role in PR practice
- Chapter - 03: Truth, trust and the virtue of being ‘good’.
- Chapter - 04: Whose rights are right?
- Chapter - 05: The trouble with rules
- Chapter - 06: Utilitarianism: Right acts and wrong reasons
- Section - PART 2: Ethics and the Practitioner
- Chapter - 07: Your moral development: Cultivating respect and humility
- Chapter - 08: Codes of ethics: The good, the bad and the (almost) ugly
- Chapter - 09: Conflicts of Interest: Sex and other relationship issues
- Chapter - 10: (Very) personal ethical decisions: Whistle-blowing and moonlighting
- Section - PART 3: Strategies and Dilemmas
- Chapter - 11: Public Relations ethics and traditional media
- Chapter - 12: Public Relations ethics and social media
- Chapter - 13: Persuasion propaganda and advocacy: The ethics of influence
- Chapter - 14: Supporting ‘good causes’: bad ethics or bad taste?
- Chapter - 15: Deceptive authorship: Ghost-writing and plagiarism
- Section - Part 4: Organizations, Ethics and PR
- Chapter - 16: Making decisions: The true reality of everyday ethics
- Chapter - 17: PR and the corporate ethics programme
- Chapter - 18: The future of ethical PR: education and leadership
- Chapter - 19: Appendix 1: For your bookshelf
- Chapter - 20: Appendix 2: Chartered Institute of PR Code of Conduct
- Chapter - 21: Appendix 3: Guidelines for the ethics audit
