Description

Book Synopsis
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.

Table of Contents
Introduction to ExpressExec.

Introduction to Customer Relationships.

What is Meant by Customer Relationships?

The Evolution of Customer Relationships.

Global Implications for Customer Relationships.

Customer Relations: The State of the Art.

Customer Relations Success Stories.

Customer Relationships Key Concepts and Thinkers.

Resources on Customer Relationships.

Ten Steps to Effective Customer Relations.

Frequently Asked Questions.

Index.

Customer Relationships: Sales 12.9

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    A Paperback / softback by Roger Cartwright

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      Book details

      Publisher Capstone Publishing Ltd
      Published 26 February 2003
      ISBN-13 9781841124520
      978-1841124520
      ISBN-10 1841124524
      Also in:
      Customer services Public relations

      Description

      Book Synopsis
      The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.

      Table of Contents
      Introduction to ExpressExec.

      Introduction to Customer Relationships.

      What is Meant by Customer Relationships?

      The Evolution of Customer Relationships.

      Global Implications for Customer Relationships.

      Customer Relations: The State of the Art.

      Customer Relations Success Stories.

      Customer Relationships Key Concepts and Thinkers.

      Resources on Customer Relationships.

      Ten Steps to Effective Customer Relations.

      Frequently Asked Questions.

      Index.

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