Description

Book Synopsis
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This second edition takes a best practices approach—one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function.

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

    Product form

    £18.00

    Includes FREE delivery

    RRP £18.95 – you save £0.95 (5%)

    Order before 4pm today for delivery by Fri 26 Jun 2026.

    A Paperback by David Michaelson, Donald W. Stacks

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation by David Michaelson

      Publisher: Business Expert Press
      Publication Date: 30/05/2014
      ISBN13: 9781606499849, 978-1606499849
      ISBN10:
      Also in:
      Public relations

      Description

      Book Synopsis
      Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This second edition takes a best practices approach—one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account