Description

This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century.

There have been several books and journal articles covering the military/media relationship but none that delve into breadth and depth of the responsibilities of today's military public affairs officer. This book discusses the concept and foundations of military public affairs (relations), the changing strategic landscape in communications, operational planning and execution and the people who practice military public affairs.

The goal is to broaden knowledge and understanding of this vital, but little discussed, area of public relations among civilian and military public relations and communications professionals, faculty and staff in public relations programs, military leaders, as well as the U.S. civilian populace, and research scholars specializing in military public relations or public affairs operations.

Public Relations in the Military: The Scope, Dynamic, and Future of Military Communications

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£27.95

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Paperback / softback by Bob Pritchard , Mari K. Eder

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Short Description:

This book takes an in-depth look at the function of public relations as it exists in the U.S. military in... Read more

    Publisher: Business Expert Press
    Publication Date: 17/11/2022
    ISBN13: 9781637424070, 978-1637424070
    ISBN10: 1637424078

    Number of Pages: 196

    Non Fiction , Politics, Philosophy & Society

    Description

    This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century.

    There have been several books and journal articles covering the military/media relationship but none that delve into breadth and depth of the responsibilities of today's military public affairs officer. This book discusses the concept and foundations of military public affairs (relations), the changing strategic landscape in communications, operational planning and execution and the people who practice military public affairs.

    The goal is to broaden knowledge and understanding of this vital, but little discussed, area of public relations among civilian and military public relations and communications professionals, faculty and staff in public relations programs, military leaders, as well as the U.S. civilian populace, and research scholars specializing in military public relations or public affairs operations.

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