Description

Book Synopsis
In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public.


Trade Review
Steve is a media expert, a street-smart guy with powerful insight that makes this book so relevant for our time. -- Ernie Anastos * anchor, FOX 5 New York *
Heaven forbid you should find yourself or your company with a public relations crisis on your hands. But if you do, Steve Adubato has a wealth of common sense for how to weather the storm with a minimum of damage. -- Jim Willse * editor, The Star-Ledger *
Steve Adubato is one of my favorites. He has a clear point of view and isn't afraid to share it, particularly when it comes to media issues and media coverage of important stories. -- Joe Scarborough * host, "Morning Joe," MSNBC *

What Were They Thinking Crisis Communication the

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    A Hardback by Steve Adubato

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      Publisher: Rutgers University Press
      Publication Date: 27/08/2008
      ISBN13: 9780813543611, 978-0813543611
      ISBN10: 0813543614
      Also in:
      Business communication, etiquette and presentation Public relations

      Description

      Book Synopsis
      In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public.


      Trade Review
      Steve is a media expert, a street-smart guy with powerful insight that makes this book so relevant for our time. -- Ernie Anastos * anchor, FOX 5 New York *
      Heaven forbid you should find yourself or your company with a public relations crisis on your hands. But if you do, Steve Adubato has a wealth of common sense for how to weather the storm with a minimum of damage. -- Jim Willse * editor, The Star-Ledger *
      Steve Adubato is one of my favorites. He has a clear point of view and isn't afraid to share it, particularly when it comes to media issues and media coverage of important stories. -- Joe Scarborough * host, "Morning Joe," MSNBC *

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