Description
Book SynopsisA good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence over Governments. Although in the long term reputation is based on reality and behaviour, short term examples of organisations and individuals building unfair advantage can be seen all around us. Despite this, reputation remains an often misunderstood and neglected asset.
In
Reputation Management: The Future of Corporate Communications and Public Relations, Tony Langham argues that reputation management is the future incarnation of public relations and corporate communications. Featuring specially commissioned essays, as well as exclusive interviews with leading CEOs, influencers and celebrities, the book covers issues as diverse as fake news, AI, James Bond, cyber security and internet bullying. Also included are contributions from thirty-nine of the world’s leading reputation managers who exclusively reveal the time they made the most difference to an organisation’s reputation.
Reputation Management provides a complete blueprint and toolkit for reputation management and is essential reading for CEOs, Board Directors and shareholders in businesses who ultimately bear the responsibility and costs of reputation management. It will also prove indispensable to all professionals and students working in or studying business, marketing, corporate communications and public relations.
Trade Review‘A riveting read from a leading authority in the field, packed with case studies and first-hand accounts, this book sets out why an active approach to managing reputation now needs to be at the heart of corporate life.’ -- Ruth Kelly, Pro Vice Chancellor, St. Mary's University, Twickenham, and former UK Government Minister for Transport, Education, Local Government and Women
‘Reputation management is hard and therefore the reputation management business remains small, despite so many agencies and consultancies claiming they offer it. Tony Langham understands reputation management and has recruited great leaders to help make the case. This will prove to be a breakthrough book.’ -- John Doorley, Visiting Associate Professor, Elon University, North Carolina, and formerly of New York University. Co-Author of the seminal Reputation Management, published in its fourth edition in 2019
‘Tony Langham has brought together some of the greatest minds in the business to provide an insightful look at reputation management and what it means for today’s corporate communicator. A must read for anyone interested in accountable leadership, social purpose and influencing the C-Suite, I’ll certainly be keeping a copy on my desk.’ -- Sarah Hall, 2018 President, Chartered Institute of Public Relations, and founder of #FuturePRoof
‘Tony Langham has written a timely and well researched book which will enhance our understanding of reputation management. Having started and built a very successful communications agency Tony brings a practitioner's eye to this important management discipline.’ -- Simon Lewis, Chief Executive of AFME, and former adviser to The Queen and the UK Prime Minister
Langham, an adviser, entrepreneur, and chairman with experience building the reputations of companies, organizations, and governments in the UK, discusses reputation and reputation management, arguing that it is the future of corporate communications and public relations. He provides 27 essays and eight interviews with leaders in various industries, as well as 39 reputation management case studies from practitioners in 27 countries. They address topics like the definition of reputation, what makes a great reputation, the value of reputation, its measurement, reputation management, the role of gender and diversity, reputation management tools, crisis management, reputation management and social media, and the future of reputation management. Additional contributors work in communications, public relations, journalism, reputation management, and other fields. -- Annotation ©2019 * (protoview.com) *
Table of ContentsChapter 1. What is Reputation? Chapter 2. What Makes a Great Reputation? Chapter 3. The Value of Reputation Chapter 4. Measuring Reputation Chapter 5. Managing Reputation Chapter 6. Perspectives on Reputation Management Chapter 7. Gender, Diversity and Reputation Management Chapter 8. The Reputation Management Toolkit Chapter 9. Case Studies from the Best of the Best Chapter 10. Crisis Management Chapter 11. The Forces Shaping Reputation Today Chapter 12. Reputation Management in the Future Chapter 13. Reputation Management: A Force for Good?
