Hospitality and service industries Books

Book Synopsis“A terrific history…gossipy as hell…the writing is classic Shipnuck…he will never bore you.” —Golf Digest The New York Times bestselling author of Phil and “master of both the art and science of sports journalism” (Sports Illustrated), delves into the heart of the golf industry controversy—the battle for the soul of professional golf between the PGA Tour and the Saudi-funded LIV Golf League—in “his best book yet” (Golfweek).In recent years, professional golf has been at war, and Alan Shipnuck has been our most trusted correspondent on the front lines. Now, Shipnuck turns to the conflict that made Phil Mickelson, and many other top golfers, villainous in the eyes of the public: LIV Golf’s disruptive—and belligerent—storming of the professional golf world. (LIV’s unofficial motto, immortalized on hats gifted at a staff party: “Fuck ’Em All.”) In LIV and Let Die, Shipnuck delivers fly-on-the-wall reporting from the yachts where LIV was hatched and within the corridors of power as the PGA Tour flailed to fend off the threat. Shipnuck has traveled seamlessly between both tours—having countless conversations with players, caddies, CEOs, agents, financiers, lawyers, flaks, fans, and Instagramming wives—to deliver a no-holds-barred account of the most chaotic moment in golf history. Anyone who had a stake in professional golf lined up for an interview with Shipnuck—because they knew everyone else was talking to him, too. The disruption to an old, proud sport was largely conducted in the shadows, but LIV and Let Die delivers numerous revelations about what really happened, and why. Shipnuck’s unparalleled access and award-winning reporting chops provide rich portraits of the brand names at the center of this sprawling tableau: Greg Norman, Rory McIlroy, Brooks Koepka, Tiger Woods, Jack Nicklaus, Jay Monahan, His Excellency Yasir Al-Rumayyan, Donald Trump, Saudi Crown Prince Mohammed bin Salman, Dustin (and Paulina!) Johnson, Pat (and Ashley!) Perez, Patrick (and Justine!) Reed, Bryson DeChambeau, Jimmy Dunne, and many more. Bankrolled by Saudi Arabia’s Public Investment Fund, LIV Golf has upended the men’s professional game with vast riches—blatant “sportswashing,” from the mouth of Mickelson himself. The bitter feuding (and trolling) between the PGA loyalists and the LIV camp made the battle between the tours deeply personal—but for the top leaders of the two tours it was strictly business, and in a series of secret meetings they reshaped the future of the sport. LIV and Let Die provides the previously unknown background and crucial context to understand what happened between the tours that shocked the world in June 2023. Long known as the most fearless writer on the golf beat, Shipnuck has delivered the definitive account of the biggest (non-Tiger) golf story this century and a lively page-turner that in places reads like a spy thriller.

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Book SynopsisThat sound, the first crack of the bat.Every year in early spring a special kind of joy comes over those who love America’s favorite pastime, baseball. This feeling is no different for the millions of kids who dream of greatness when they pick up a bat and make their way to the plate.In Just Baseball, Mike Just has created a guide to the world of baseball. Drawing from his own journey to the pros, Just better equips parents and players to make smart decisions as they pursue the game while encouraging players to pursue excellence, maximize their talents, and inspire them to find greater satisfaction in the game. The book covers these topics and more: At what age should youngsters start playing the game? What values will define a player’s baseball character? How important is it to be a team player? What do baseball scouts look for? How can players gain an edge in recruiting? What if your head coach leaves? Is being drafted out of high school a good or bad thing? Baseball is not a one-size-fits-all journey. Learning how to make thoughtful choices that make the most sense for one’s own set of circumstances is all part of getting to the next level. Mike Just’s own experience provides valuable insight for all those who are serious about baseball, and who want to be the best.Trade Review"The bottom line is this: even if you, as a parent, are a lifelong, diehard baseball fan, you really owe it to yourself and your son to read a copy of Just Baseball. While the game of baseball may not have changed that much since you played, the truth is, the business of baseball has changed dramatically, and continues to change. And if your boy has hopes to keep progressing to the next level, Just Baseball is a very solid guidebook." - Rick Wolff, Ask Coach Wolff"The bottom line is this: even if you, as a parent, are a lifelong, diehard baseball fan, you really owe it to yourself and your son to read a copy of Just Baseball. While the game of baseball may not have changed that much since you played, the truth is, the business of baseball has changed dramatically, and continues to change. And if your boy has hopes to keep progressing to the next level, Just Baseball is a very solid guidebook." - Rick Wolff, Ask Coach Wolff

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Book SynopsisEsports have rapidly expanded from a pastime undertaken by casual players to one of the largest segments of the entertainment industry, in which hundreds of millions of people play and compete daily. Esports Business Management With HKPropel Access is one of the first textbooks to present an all-encompassing look into the world of esports business, will teach both aspiring students and sports professionals about the business of this rapidly expanding industry. Written by esports executives, business experts, and esports educators—and endorsed by the International Esports Federation, Esports Research Network, and the United States Esports Federation—the textbook offers a comprehensive approach to the operational side of esports, supplemented by a striking full-color design and dynamic imagery that will bring concepts to life. The text begins with a basic overview of the industry, including various levels of esports, culture, and social issues. Next, readers will explore the interests and concerns of various tiers of stakeholders—from title publishers and event organizers to leagues, sponsors, fans, and more—and learn about governance at multiple levels, from the international level to college conferences. A full look at the marketing engine of esports examines sponsorship opportunities, esports events and venues, and communications at all levels, including broadcasting, analytics, and social media. The book addresses managerial and business issues associated with running an esports-related entity, including financial and legal concepts as well as team and player management. The text concludes by examining careers found in the various segments of the industry and looking at the future of esports. Throughout the text, Zoning sidebars provide real-world spotlights that bring the concepts to life. Student learning will be enhanced by the related online learning aids delivered through HKPropel, with student exercises and case studies that apply content to life, industry profiles, and a list of Internet resources for further learning. While similarities exist between the sports and esports environments, there are also significant differences in how the esports industry must operate to thrive. Esports Business Management is the foundational text for understanding and working in this exciting, fast-paced industry. Note: A code for accessing HKPropel is included with all new print books. Table of ContentsForeword: James O’Connor, General Manager of the Pittsburgh KnightsChapter 1. Introduction to EsportsDavid P. Hedlund, RC Smith III, Gil Fried, Stanley Nana Anyang-Kaakyire, Sang-ho Lee, Michael Newhouse-Bailey, and Janelle E. Wells Introduction What Is Esports? A Brief History of Video Games and Esports The Esports Ecosystem Esports Platforms Types of Esports Games Esports Industry Statistics Conclusion Discussion QuestionsChapter 2. Levels of EsportsRC Smith III, Robert Dranoff, Eric Kammeyer, Daniel Liang, Nick Rider, and Justin Smith Introduction Youth Esports High Schools and Pathways to College Collegiate Esports Collegiate Conferences Professional Esports Conclusion Discussion QuestionsChapter 3. Esports Culture and IssuesRoger Caramanica, Aaron Colaiacomo, Rob Holub, Sang-ho Lee, John McDermott, Michael Newhouse-Bailey, Sheng Qiang, Ryan Rogers, Melissa Welby, and Ashley Witt Introduction Societal Perspectives of Gaming in the East and West Positive Impacts of Gaming Negative Impacts of Gaming Conclusion Discussion QuestionsChapter 4. Esports StakeholdersGil Fried, Aaron Castellan, Aaron Colaiacomo, Clint Kennedy, Michael Newhouse-Bailey, and Sheng Qiang Introduction Tier 1 Stakeholders Tier 2 Stakeholders Tier 3 Stakeholders Conclusion Discussion QuestionsChapter 5. Esports GovernanceGil Fried, Tobias M. Scholz, Jason Batzofin, Sang-ho Lee, Lance Mudd, Michael Newhouse-Bailey, and Colin Webster Introduction Defining Governance Types of Governance International Esports Federation (IESF) United States Esports Federation (USEF) Collegiate Organizations High School Organizations Governing Professional Esports Should Esports Be Governed the Way Sport Is Governed? Conclusion Discussion QuestionsChapter 6. Esports MarketingDavid P. Hedlund, Anthony Palomba, Lisa Cosmas Hanson, Michael Naraine, and Henry Wear Introduction The Five Ps of Esports Marketing Unique Aspects of Esports Marketing Marketing Esports to Players, Spectators, and Fans Spectator Motivations to Watch Esports Conclusion Discussion QuestionsChapter 7. Esports SponsorshipDavid Hedlund and Daniel Liang Introduction Understanding Sponsorship Types of Esports Sponsors Sponsorship Opportunities Issues Facing Properties and Sponsors Sponsorship Evaluation Conclusion Discussion QuestionsChapter 8. Esports EventsRC Smith III, Gil Fried, Jide Osipitan, and David P. Hedlund Introduction Brainstorming and Setting Goals and Objectives Creating the Framework of the Event Event Bidding Event Budgeting Event Registration Event Management Postevent Evaluation Conclusion Discussion QuestionsChapter 9. Esports VenuesGil Fried, Alexander Champlin, Katelyn Chapin, and Matthew McGivern Introduction Large-Scale Esports Venues Small-Scale Esports Venues Designing Esports Spaces for Universities and Athletes of the Future Basics of Esports Facility Management Virtual Reality (VR) Arcades Conclusion Discussion QuestionsChapter 10. Esports CommunicationsAnthony Palomba, Ryan Rogers, Aaron Colaiacomo, and David P. Hedlund Introduction Shoutcasting and Broadcasting in Esports Tools in Esports Communication Streaming Esports Communication and Sponsorship Esports Communication and Analytics Esports Communication, Fan Emotions, and Motivations Esports Communications and Social Media Esports Communications, Public Relations, and Crisis Activities Esports Communication and Employment Conclusion Discussion QuestionsChapter 11. Esports Finance and EconomicsGil Fried Introduction The Business of Esports Basic Financial Concepts Budgeting for an Esports Team How to Read an Annual Report Esports Franchising and Entrepreneurship Conclusion Discussion QuestionsChapter 12. Esports LawGil Fried, Graciano Gaillard, and Jason Chung Introduction Overview of Important Legal Concepts Intellectual Property (IP) Contract Law Liability Unionizing Esports Players Legal Rights of Esports Athletes Conclusion Discussion QuestionsChapter 13. Esports Team and Player ManagementDavid P. Hedlund, Matthew Williamson, Aaron Colaiacomo, Joanne Donoghue, Courtney James, Taylor Johnson, Ronald “Rambo” Kim, Raffaele Lauretta, John McDermott, Sheng Qiang, and Hallie Zwibel Introduction The Rise of Esports Coaching Esports Coaching as a Profession The Role of Coaches at Esports Competitions The Role of Coaches in Esports Organizations and Teams Collegiate Esports Organization, Management, and Operations Health and Wellness Considerations in Gaming and Esports Conclusion Discussion QuestionsChapter 14. Esports CareersRoger Caramanica, Lisa Cosmas Hanson, Taylor Johnson, Michael Newhouse-Bailey, and Tobias Scholz Introduction Esports Job Descriptions and Résumés Careers in Esports Careers in Competition Careers in Streaming and Content Creation Careers in Event Production Planning and Control Careers in Esports Marketing Careers in Esports Health and Wellness Careers in Game Design and Development International Careers Conclusion Discussion Questions Afterword: Tobias Scholz

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Book SynopsisIn a quickly growing and evolving society, organizations at all levels face ongoing challenges and complexities that require specific leadership skills. Contemporary Leadership in Sport Organizations, Second Edition With HKPropel Access, brings together research on leadership—both within and outside of sport settings—to provide comprehensive knowledge of skills and practices relevant to the sport industry. With sport-specific examples, students will learn an effective approach to leadership thought, strategy, and action to apply in recreational, interscholastic, intercollegiate, and professional sport organizations as well as the rapidly growing esports industry. Students will first learn the historical and foundational concepts of leadership, defining what effective leadership is and the primary outcomes of good leadership. Contemporary thought and leadership approaches for present-day challenges are then presented, bringing concepts to life within the unique contexts of sport organizations of all levels and types. Modern leadership concepts that are explored include emotional intelligence and its role in developing authentic leadership, data-informed decision making and problem solving, behaviors and actions that are most effective in crisis situations, and the leadership-as-practice movement. Updates in this edition include the following: Expanded content on leadership for achieving diversity, equity, and inclusion in sport organizations, including new content on LGBTQ+ research in sport Content on global leadership in sport, including the emergence of esports and sport as a tool for social change Discussion of ethical decision making and the challenges and responsibilities for leaders in the development of the values and culture of an organization New student learning activities, delivered through HKPropel, are designed to engage students in a learning experience that turns the principles learned into practical leadership skills. Case studies (some of which include video examples) expand on chapter content and present real-world examples of sport leadership across a broad range of roles. These contain open-ended discussion questions that encourage students to think critically about the cases and about their own future careers. Activities encourage students to put research into practice, while interactive branching scenarios immerse students in the decision-making process, applying strategies presented in the book to navigate through each simulation to discover the most optimal outcome. Modern sport organizations at all levels are evolving into increasingly complex and diverse entities that require adaptable and effective leaders. Contemporary Leadership in Sport Organizations provides the theoretical knowledge and practical skills to inspire students to become successful leaders in the sport industry. Note: A code for accessing HKPropel is included with this ebook.Table of ContentsChapter 1. A Leadership Primer Defining Contemporary Leadership Settings for Leadership in Sport Organizations Management and Leadership: Mutually Exclusive or Integrated? Levels of Analysis in Leadership Additional Frameworks for Understanding Leadership Historical Leadership Theory and Research Research in Sport Leadership: Past, Present, Future 21st-Century Leadership Thought SummaryChapter 2. Results, Relationships, and Responsibility Results Relationships Responsibility SummaryChapter 3. Emotional Intelligence and Leadership Defining EI Why Is EI Important for Sport Leaders? Research and EI Applying EI in Organizational Leadership Development and Training for Improving EI SummaryChapter 4. Building a Culture of Success Leadership and Organizational Culture: The Foundation Research in Sport Organizational Culture Building a Culture of Success in Sport Organizations SummaryChapter 5. Vision and Strategic Leadership Leadership and Vision in Sport Organizations Strategic Leadership SummaryChapter 6. Complexity and Problem Solving Changing Environment for Leadership Sources of Complex Problems in Sport Organizations Competencies and Skills for Creative Problem Solving Approaches to Problem Solving SummaryChapter 7. Change, Turnaround, and Crisis Leadership Change Leadership Turnaround Leadership Crisis Leadership SummaryChapter 8. Diversity, Equity, and Inclusion Leadership Defining Diversity, Equity, and Inclusion Perspectives on Gender, Culture, and Nationality Surface-Level Versus Deep-Level Diversity Diversity Representation and Embracing Diversity Diversity Representation in Sport Organizational Leadership and Diversity, Equity, and Inclusion Women in Sport LGBTQ+ Individuals With Disabilities Leadership Competencies SummaryChapter 9. Globalization and Leadership Terminology and Forms of Globalization Globalization and Leadership Globalization in a Sport Context Global Esports SummaryChapter 10. Leadership Learning and Development Perspectives on Leadership Development How Do We Learn to Lead? Leadership Learning Applied Sport Organizations as Learning Organizations Planning and Implementing Leadership Development Summary

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Book SynopsisPart of managing a facility or event of any kind is providing a safe experience for the patrons. Managers at all levels must educate themselves and prepare their organizations to confront potential threats ranging from terrorism and mass shootings to natural disasters and cybercrime. Security and Risk Assessment for Facility and Event Managers With HKPropel Access provides security frameworks that apply to all types of facilities and events, and it will help current and future facility and event managers plan for and respond to threats.The purpose of this text is to provide foundational security management knowledge to help managers safeguard facilities and events, whether they are mega sport events or local community gatherings. Presenting an overview of security principles and government policies, the text introduces an all-hazard approach to considering the types and severity of threats that could occur as well as the potential consequences, likelihood, and frequency of occurrence. Readers will be walked through a risk assessment framework that will help them plan for threats, develop countermeasures and response strategies, and implement training programs to prepare staff in case of an unfortunate occurrence.Security and Risk Assessment for Facility and Event Managers addresses traditional threats as well as evolving modern-day threats such as cybercrime, use of drones, and CBRNE (chemical, biological, radiological, nuclear, and explosives) incidents. It also offers readers insightful information on the intricacies of managing security in a variety of spaces, including school and university multiuse facilities, stadiums and arenas, recreation and fitness facilities, hotels and casinos, religious institutions, and special events.Practical elements are incorporated into the text to help both students and professionals grasp real-world applications. Facility Spotlight sidebars feature examples of sport facilities that illustrate specific concepts. Case studies, application questions, and activities encourage readers to think critically about the content. Related online resources, available via HKPropel, include nearly 50 sample policies, plans, and checklists covering issues such as alcohol and fan conduct policies, risk management and evacuation plans, bomb threat checklists, and active shooter protocols. The forms are downloadable and may be customized to aid in planning for each facility and event.With proper planning and preparation, facility and event managers can prioritize the safety of their participants and spectators and mitigate potential threats. Security and Risk Assessment for Facility and Event Managers will be a critical component in establishing and implementing security protocols that help protect from terrorism, natural disasters, and other potential encounters.Higher education instructors! For maximum flexibility in meeting the needs of facility or event management courses, instructors may adopt individual chapters or sections of this book through the Human Kinetics custom ebook program.Note: A code for accessing HKPropel is included with all new print books.Table of ContentsPart I. Foundations of Security Management and Risk AssessmentChapter 1. IntroductionChapter 2. Understanding the Security and Emergency Response FrameworkChapter 3. The Risk Assessment ModelChapter 4. Security Design and Protective MeasuresChapter 5. Security Planning and TrainingChapter 6. Exercises: Security Plans in ActionPart II. Facility and Event SpecificationsChapter 7. Multiuse K-12 and College FacilitiesChapter 8. Sport Stadiums and ArenasChapter 9. Parks and Recreation CentersChapter 10. Hotels, Casinos, and ResortsChapter 11. Houses of WorshipChapter 12. Special Events

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Book SynopsisAthletic Director’s Desk Reference, Second Edition With HKPropel Access, is the most comprehensive resource available for collegiate and high school athletic administrators. Expert leadership advice and practical tools guide administrators in successfully navigating increasingly complex roles in athletic programs of any size.With more than 75 combined years of experience as athletic program administrators, coaches, and consultants, the authors deliver an engaging narrative and professional insights for athletic directors of all levels. The modern demands on athletic programs and evolving safety and culture issues are reflected in this updated edition, with new content on Title IX compliance, social media communications, planning tools for budgets, cost-saving strategies, revenue generating opportunities, student-athlete mental health, concussion protocols, athletes’ rights, Esports, and more.Offering a solid foundation of information every athletic director needs to know, plus clear advice on day-to-day operations, this essential resource can be used as an immediate practical guide through the real-world issues typically encountered by every athletic director. An extended table of contents provides an outline of the book elements so athletic directors can quickly find relevant tools within the book and easily reference the corresponding online materials, enabling administrators to confront issues and lead with confidence.Throughout the book, management tips deliver professional advice, foundational information, problem-solving strategies, and suggestions for management of employees, programs, events, and facilities. Planning tools provide specific steps and considerations to take when developing strategic plans, action plans, professional development plans, and governance systems.More than 300 documents are delivered through HKPropel. These valuable time-saving resources can be downloaded and customized to suit the needs of any athletic program. Educational resources can be used for teaching and motivating staff, campus constituents, volunteers, and student athletes. Evaluation instruments and risk assessments help today's athletic administrators assess job performance, evaluate program contents, identify risks, and prevent litigation. Policies and forms are easily modified, enabling athletic directors to produce effective policies and procedures that meet their unique needs while saving significant time.The advice and tools in Athletic Director’s Desk Reference allow professionals to turn theory into immediate practice. The book addresses all the various policy, procedure, and system needs required for becoming an efficient and effective athletic director overseeing a successful athletic program.Note: A code for accessing HKPropel is included with all new print books.Table of ContentsChapter 1. Developing Leadership Style and PhilosophyChapter 2. Governance of the Athletic ProgramChapter 3. Vision, Mission, and GoalsChapter 4. Operational Structure of the Athletic ProgramChapter 5. Office Operations, Finance, and BudgetingChapter 6. Managing a Staff to Accomplish Program GoalsChapter 7. Ethics, Rules Compliance, and Professional ConductChapter 8. Student-Athlete Support ProgramsChapter 9. Sports Medicine and Athletic Training ProgramsChapter 10. Diversity, Inclusion, and NondiscriminationChapter 11. Team AdministrationChapter 12. Event Management and SchedulingChapter 13. Revenue Acquisition and Fund-RaisingChapter 14. Communications, Media Relations, and PromotionsChapter 15. Facilities and Operations

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Book SynopsisLeisure Services Management, Third Edition With HKPropel Access, outlines the essential knowledge and skills that successful managers must learn, and it assists students in building those competencies. The text prepares students for the Certified Park and Recreation Professional (CPRP) qualifying exam and for the challenges they’ll face in their future careers in commercial recreation, public agencies, and the nonprofit sector. Throughout the text, there are activities, projects, and examples to help students connect competencies to real-world situations.Leisure Services Management begins by presenting a firm foundation of competency-based management. Students will examine the scope of leisure management, management responsibilities, and how a manager can affect an agency and its customers. They will also explore specific management areas such as marketing, financial management, human resources, employee development, communication, and evaluation. For each chapter, the ancillaries offer experiential learning activities that simulate on-the-job situations. Each of these activities asks students to assume the role of a manager and address common management issues by completing a work assignment or project. These activities will facilitate student development and help students gain essential management competencies. Other learning aids include learning objectives, review questions, key terms, and a glossary to reinforce student learning. In addition to updated references that provide contemporary management perspectives, the third edition features the following: Expanded content on social media, planning, and international leisure A new chapter focusing on diversity, equity, and inclusion to broaden students’ perspectives From the Field sidebars, which offer readers a glimpse of what happens in the field, so they can better understand what they will be facing in the future Leisure Services Management has related online learning activities delivered via HKPropel. These activities include flash cards and undergraduate- and graduate-level case studies for each chapter. Chapter quizzes, which are automatically graded, may be assigned by instructors to test comprehension of critical concepts. Students can also access a list of competencies tested in the CPRP exam and a competency scorecard to track their development relative to professional standards. These online resources will help students build useful knowledge and apply the information. The competency-driven approach of Leisure Services Management, Third Edition, assists readers in gaining the knowledge and practicing the skills needed to begin a career in leisure management. Bolstered by the practical information in this text, new managers can contribute to the success of their organization as they enjoy the challenges and rewards of their career. Note: A code for accessing HKPropel is included with all new print books.Table of ContentsChapter 1. Competency-Based Management and Leadership What Is Management? Management Theories and Systems Management Trends A Competency-Based Approach ConclusionChapter 2. The Management Process The Management Process Management Drivers The Manager’s Resources Management Functions and Career Progression Outcomes Critical Management Issues ConclusionChapter 3. Diversity, Equity, and Inclusion What Is Diversity and How Does It Affect Our Experiences? Equity and Equality Inclusion Why Diversity, Equity, and Inclusion Matter Interpersonal and Systemic Challenges Personnel and Workplace Challenges Strategies for Advancing DEI in the Workplace Reducing Prejudice and Building Competencies for Addressing Interpersonal and Systemic Challenges ConclusionChapter 4. Organizational Structure Three Sectors Organizational Structure, Design, and Culture Working With Boards Form of Government and Organizational Structure and Design Internal and External Politics ConclusionChapter 5. Coordination of Resources, Programs, and Services Internal Organizational Coordination External Organizational Coordination ConclusionChapter 6. Planning and Decision Making Planning Elements of Master, Comprehensive Master, and Strategic Planning Problem Solving and Decision Making Ethical Decision Making ConclusionChapter 7. Marketing and Public Relations Definition and History of Marketing Market Segmentation and Target Marketing Marketing Mix Social Media ConclusionChapter 8. Communication and Customers Functions of Communication Communication Process Communication Breakdowns Strategic Approach to Communication Internal Communication External Communication ConclusionChapter 9. Personnel Procedures and Practices Human Resources Perspectives Personnel Planning Personnel Processes Managing Volunteers ConclusionChapter 10. Staff Retention and Development Onboarding Employee Engagement and Development Motivation Employee Recognition Performance Appraisal Discipline ConclusionChapter 11. Sources and Methods of Financing Sources of Revenue Expenditures Pricing Pricing Trends and Issues ConclusionChapter 12. Budgets and Financial Cost Analysis Defining Budgets Budget Cycle Cutback Management Types of Budgets Approaches to Budgeting Budget Implementation Financial Analysis and Reporting ConclusionChapter 13. Evaluation Why Evaluate? Performance Measurement How to Evaluate Selecting Evaluation Participants Best Practices and Benchmarking ConclusionAppendix A. Certified Park and Recreation Professional (CPRP) CompetenciesAppendix B. One-Page Strategic Plan, City of Fairfax, Virginia

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Book SynopsisFor those fascinated by business dealings in the trillion-dollar global sport industry, this is the anthology you’ve been waiting for. The Sport Business Handbook: Insights From 100+ Leaders Who Shaped 50 Years of the Industry provides insider perspectives from more than 100 of the biggest names in the sport industry. Plentiful examples and stories, including insiders’ views of major sport deals, offer an exclusive behind-the-scenes look at the intricacies of sport business. Plus, this revised edition includes brand-new contributions addressing the adaptability and recovery of sport following the pandemic as well as a “Breakthrough Moments” list of the 50 most significant sport-related moments to offer societal context and historical depth.Editor Rick Horrow, an internationally known sport business and sport law expert who has been the architect of more than 100 deals worth more than $20 billion, has teamed up with renowned sport business scholar and practitioner Rick Burton and author Myles Schrag to assemble one of the most unique sport books ever published. You will be both informed and entertained by the personal insights of prominent sport business leaders, including league commissioners such as Gary Bettman, Don Garber, and Paul Tagliabue; team owners such as Jerry Colangelo and Tom Ricketts; executives such as Larry Lucchino and Pat Williams; administrators such as Joe Castiglione and Deborah Yow; professional athletes such as Scott Hamilton and Cal Ripken Jr.; and media personalities such as Jay Bilas and Ann Meyers Drysdale. This all-star team also includes legendary Duke University men’s basketball coach Mike Krzyzewski as the foreword author.The Sport Business Handbook gives you guidance for everything from the basics of breaking into the sport industry to the intricate skills required to become an industry giant: Consider the role you want to play, what your values are, and how you can set yourself up for success in the industry. Understand the value of brand management and the opportunities for those with strong knowledge and skills in this area. Embrace technology and use the power of modern media to guide your organization toward its goals. Master leadership skills by establishing a framework for thinking and behaving as a leader at all times. Each chapter addresses a specific topic and weaves in story-like sidebars that share rare glimpses into professional dealings in sport. These 80-plus sidebars include “Game Changer” sidebars, which describe pivotal moments that influenced sport leaders as they strived for success, and “360” sidebars, which present alternative perspectives so all viewpoints are explored in finding best practices.Nowhere else will you find such a comprehensive guide with practical advice and personal stories from the biggest names in the industry. The Sport Business Handbook is an engaging, informative book that will help you discover your strengths and develop your skills so you can become one of the leaders to shape the sport business industry for the next 50 years.Table of ContentsForewordPrologue to the Revised Edition: COVID Comeback in the Roaring ’20s: Reshaping the Sports Industry After a Worldwide Pandemic, by managing editor Rick HorrowPrefaceInstructor’s Note, by Stephen A. GreyserPandemic Forced Us to Relearn Lessons of Resilience, by Robert DuPuySport Media: Separating Winners From Losers . . . Now Is Your Chance, by Mike CardanoI. Creativity Is Born Out of NecessityHybrid Work Could Influence the Future of Professional Sport, by Harry KlaffCOVID Can’t Stop KissCam, by Dana Veitch and Alex VeitchEsports Driving Media Innovation, by Eric S. YoonCamp Cooney Prepares Boxers for Their Future, by Gerry CooneyEsports Are Well Situated for a Post-COVID Sport World, by Bobby SharmaII. Best Practices Are Born Out of Natural SelectionSport World Has Long Dealt With Disruption, by Stanley BrandAt the Dawn of the NIL Era, Tech Company Pivoted to Help Athletes Be Seen, by Blake LawrenceDuct Tape and Technology Both Needed for Sport Industry Success, by Al GuidoIII. Cooperation Is Born Out of Urgency“We Owe You One” . . . Sixers’ Slogan Still Relevant, by Billy CunninghamGreat Sport Debates Now Help Mold Future Leaders, by Richard CorcoranCommunication = Results (Good or Bad), by Michael RoganRugby’s Values, Format Make It a Microcosm of Sporting Future, by Alev KelterNASCAR: Setting the Pace in Troubled Times, by Lesa KennedyMultibillion-Dollar, Global U.S. Polo Assn.: Driven By Its Authentic Connection to the Sport of Polo, by J. Michael PrinceThe $1.3 Trillion Sports Business, by Rick Horrow and Nick NielsenAcknowledgmentsPart I. Launching Your Career in Sport BusinessChapter 1. Mastering the Craft of Sport BusinessRick HorrowA 50-Year Front Seat, by Ted KillorySports Evoke Our Emotional Extremes, by Scott D. MichelWrite Down Your Dream Job, by Richard PeddieChapter 2. Essential Lessons for the Sport Business ProfessionalLarry LucchinoThe Value of Showing Up, by Joe FavoritoKeep Your Head Down and Keep Working, by Jay Bilas10 Principles, From “Collector” of Philosophies, by Brandon SteinerChapter 3. Fostering Meaningful Business RelationshipsLyn St. JamesTake Charge to Help Give Kids Equal Opportunities, by Shane BattierI Want to Be President, by Andy DolichFind Direction With Your Own Mission Statement, by Marc TrestmanPart II. Building Your Branding and Selling Skill SetsChapter 4. Executing a Consistent Process and VisionStephen M. RossLearning to Balance Tradition and Innovation, by George PyneMake Sure Your Minor League Is Major, by David A. AndrewsMaking Money With the Money You’ve Made, by Ric EdelmanChapter 5. Filling an Industry NeedBob KainOutworking Adversity, by Gary PlayerFinding My Next Act After Olympic Gold, by Scott HamiltonUnderstanding the Power of Numbers, by Dan TowrissChapter 6. Building a Championship BrandTom RickettsOne Question Paves the Way to Compelling Stories, by Ross GreenburgCustomizing a Message for Fans: Three Stories, by Frank LuntzMaintaining a Vibrant Brand With Passionate Purpose, by John Spanos and A.G. SpanosChapter 7. A Mindset of Authenticity: The First Step in a Successful Sport Business VentureJack NicklausFrom Humble Beginnings to PGA Concessionaire, by David Lee CookSuccess: The Intersection of Talent and Passion, by Pat WilliamsOne Good Deed Leads to Another, and Another, and Another . . ., by Cal Ripken, Jr.Chapter 8. Handling Crises Calmly and CapablyGary BettmanPreparation Has Always Been a Hallmark of BAA, by Tom GrilkRebuilding After Katrina, by Doug ThorntonProactive Safety Measures Essential to Youth Sport, by Jon ButlerChapter 9. Building a Brand That Reflects Your Core ValuesDon GarberWhy Not?, by Donna OrenderRectify Mistakes Quickly: The Houston Dynamo Case Study, by Oliver LuckPitcher-Agent Has Once-in-a-Lifetime Encounter During Comeback, by Steve TroutPart III. Mastering Modern Media and TechnologyChapter 10. Harnessing Modern Media StrategiesMark LazarusThe Value in the Values of the Games, by David BakerGoing the Extra Miles Can Put You on the Map, by Ken SolomonSports Require Quick Thinking for Solutions, by Jim GanleyChapter 11. Changing Technologies, Changing ConsumptionTed Leonsis and Zach LeonsisMedia, Athletes Both Navigating Increased Exposure, by Harvey GreeneFilling the Gaps Between Plays, by Jim LawsonAttention to Detail, Top to Bottom, by Mark WilliamsChapter 12. Using Analytics and Social Media EffectivelyShawn Spieth and Kyle NelsonGrowth of Analytics Leads to Industry Evolution, by Jessica GelmanPushing the Boundaries of Technology in Sport, by Angela RuggieroToward a Better Understanding of Sport Market Analytics, by Richard LipseyChapter 13. Translating Technology Into New MarketsPeter MooreHow “Moonshot” Technology in Regenerative Medicine Influences the Business of Sport, by Jeff ConroyRetail Analytics of the Future Benefits Consumer, Company, by Matt O’TooleFuture of Sport Media Is Addressing Fans Who Lean Forward, by Chris WagnerPart IV. Making Successful DealsChapter 14. Developing Business Deals Consistent With Your Core ValuesRobin J. HarrisPaying Back a Debt . . . With Interest, by Richard A. ChaifetzUsing Sport to Explain, Engage, and Inspire, by Jon ChapmanDo Work That Feeds Your Soul, by Don GarberChapter 15. The Arc of the DealDonald DellListen and Respond, by Rich McKayThe Agent’s List, by Bob KainWith Your Name Comes Responsibility, by Pat Rooney Jr.Chapter 16. Working Toward ConsensusJerry Colangelo“Six Win and Six Lose,” by Randy VatahaDoing the Unpopular, by Senator George MitchellSupport Helped New GM Learn on the Job, by Ann Meyers DrysdaleChapter 17. The Importance of Marketing in Deal MakingRick BurtonModern Sport Marketers Must Value the Experience, by Chris LencheskiThe First Shoe Deal Came Naturally, by Sonny VaccaroGlobalization of the Sport Agency Business, by Philip D.M. de PicciottoChapter 18. Operating Successfully in the Public and Private Domains: The Birth of MAPS and the Rebirth of Oklahoma CityRonald J. NorickHow Indy Used Sport to Build Civic Pride, by Greg BallardStadiums Are Easy to Build—It’s Only Money, by Maher MasoChapter 19. Mastering Licensing Strategies as Part of Your BrandJoseph R. Castiglione Sr.Global Sport Institute Researches Across Disciplines, by Kenneth L. ShropshireHow to Handle the Complex Modern World of College Athletics, by Jack SwarbrickChapter 20. Securing Strategic Sponsorships: The Sponsor’s PerspectiveTony PonturoHaving a Purpose Gives You Perseverance, by Jamey RootesProtecting Golf’s Image Required Facts, Plan, by Joe SterankaRole Reversal: Think About Your Check Writer’s Objectives Before You Think About Yours, by Michael WhanChapter 21. Securing Strategic Sponsorships: The Rights Holder’s PerspectiveStephen JonesIn the Right Place at the Right Time, by Dick CassBe Willing to Blaze Your Own Trail—Just Don’t Forget to Bring Along Your Key Stakeholders, by Larry ScottThe Jones Family: A Football Legacy, by Stephen JonesPart V. Mastering Leadership SkillsChapter 22. Creating a Framework for LeadershipPaul TagliabueBe Not Afraid of Greatness, by Frank SupovitzAll I Know About Leadership I Learned as Senate Majority Leader, by Senator George MitchellDefy Expectations . . . Prove Yourself, by Bryan R. SperberChapter 23. Operationalizing Philosophy and Values While Building a Culture of Integrity and ExcellenceDeborah A. YowEqual Pay Is a Better Business Model, by Butch BuchholzLeBron’s Value Is Chasing Excellence On and Off the Court, by Frederick R. NanceProcess, People, Plan, and Careful Execution, by Nick SakiewiczChapter 24. Championing Equity, Diversity, and Inclusion in the WorkplaceJudy SweetMore Sports = More Leadership Development Opportunities, by Ray AndersonMaking a Difference Is a Kick, By Rolf BenirschkeAli Center Supports Athletes’ Push for Change, by Eli WolffChapter 25. Leadership Lessons Learned the Hard WayKevin WarrenOpportunity Knocks When You Open Your Mouth, by Stan KastenThe Common Link Between Vegas Crooners and Hall of Famers, by Pete LaCockProblem Solvers Versus Problem Creators . . . Choose Wisely, by Pat GallagherChapter 26. Cultivating a Winning EdgeDon ShulaFrom Athens to LA to Phoenix: Keep Chasing Your Dreams, by Derrick HallThe Lessons of Competitiveness, by Bob GrieseHow Orlando Used Sport to Get Out of a Rut, by Mayor Buddy DyerChapter 27. Sustaining Excellence: From Stadiums to StewardshipBryan TrubeyLearning From Others in LA, by Kevin DemoffCreating a Community Gathering Place: U.S. Bank Stadium, by Trip BoswellObservations From Years Working in “the Fun Business”, by Pat GallagherEpilogueRick HorrowNASCAR Whiz Kid Learns the Two Rs Early in His Career, by Michael Nichols IIA Producer’s Perspective, by Tanner SimkinsBreakthrough Moments, by Elizabeth Haas Edersheim and Lee H. IgelSport Business in the Classroom, by Stephen A. Greyser

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Leading student textbook on sport marketing Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service and promotion are substantially rewritten. Case studies and examples have been replaced to reflect current concerns. International examples, extensive pedagogical features Highly respected sport management authors

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Book SynopsisIn April 1858 the Fraser River Gold Rush hit, and the sleepy hamlet of Victoria on Vancouver Island got an economic boost. The population nearly doubled overnight, and suddenly locals were rubbing shoulders with prospectors on their way to the gold-fields of the interior, as well as the regular band of sailors, sealers, whalers and other seafarers who made up Victoria. In those days, a saloon could be found on practically every corner of the city. They were as numerous as coffee shops are today, and alcohol was cheaper and easier to come by than clean drinking water. Between 1851 and 1917 there were hundreds of saloons and hotel bars that dispensed alcohol on a regular basis and they did it twenty-four hours a day, seven days a week. This book introduces you to the cast of colorful characters that regularly inhabited those saloons and hotel bars in their heyday. Read about how a young Emily Carr was saved from possible death by the quick actions of an employee of the Bee-hive saloon. Discover the gruesome secret uncovered by a startled worker who was prying up the floorboards of the Omineca saloon. Find out the circumstances surrounding the murder of Mike Powers, the proprietor of the Garrick's Head, a pub that still does a thriving business today. From the raunchy saloons that lined Victoria's notorious Johnson street to the lavish high-class hotel-bars like the Driard and the Empress, this book shares the true stories, both humorous and tragic, from the days of swinging doors, smoky bars and five-cent beers.

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Book SynopsisThis unique volume aims to promote new models of sustainable management in the field of contemporary mural art. Cultural heritage has become an essential tool for society, stressing the necessity to properly conserve cultural resources in order to maintain a socially, economically, and environmentally sustainable development. In this book, the mural "Allegory to Work" by the artist Felipe Seade, located in Uruguay, is used as a case study. The work of Felipe Seade, a prominent political mural artist of the twentieth century, reflects the influence of Mexican heritage and the socio-political themes of that time, which were commonly used by the Social Realism art movement. The authors look at the mural—and its restoration—through the lens of tourism, globalization, and new interest in cultural heritage. The book demonstrates that the restoration should be aware that the perspective of the protagonists must be incorporated in the intervention process. This first-of-its-kind volume brings together historical, ethnographic, tourism, and scientific research that leads to a sustainable project, from the point of view of identity, economy, politics, and society. This volume, with over 50 color illustrations and many black and white photos, will be valuable for college and research libraries, undergraduate and graduate students, researchers and professors in the field of cultural heritage and art as well as those involved in community-based research. Trade Review"Presents the point of view of the conservation and restoration of cultural assets, through the eyes of multiple disciplines: ethnography, art, science, and culture. It is a great work that clearly shows how to address the conservation of artworks in the society in which we live. The book provides the scientific method that professionals of the conservation of cultural heritage may apply to other cases. . . . Easy to read and well written, it has a coherent structure, where an accurate method is proposed, where all the links of the chain of protection of contemporary mural painting are linked, from research and study that includes its evaluation as works of art, up to its study as assets of social interest, combining the strategies and techniques of preventive conservation and museography, deepening in the contributions of science to reach its diffusion. It is a book that unites art and science, theory and practice, linking past and present but looking to the future." —María Dolores Ruiz de Lacanal Ruiz-Mateos, Professor, Department of Culture and History of Visual Arts, Seville University, SpainTable of ContentsIntroduction. Contemporary Uruguayan Mural Painting. Tradition and Relevance. Social Realism in Contemporary Mural Painting. Felipe Seade as the Main Figure of the Uruguayan Social Realism. The Contemporary Mural Painting "Allegory to Work". "On the Face of It": Wall-to-Wall Home Ethnography. Participatory Action Research (PAR) in Contemporary Community Art. Physical Identification and Digital Record of Painting. Colorimetric Characterization. Study of the Chemical Composition through Cross Sections: Optical Microscopy; Scanning Electron Microscopy: X-Ray Microanalysis. Technical Documentation Sheet of Painting. Scientific Cataloguing. State of Conservation. Restoration Process. The Use and Social Enjoyment of Murals: ‘The People’s Art’, Its Publics and Cultural Heritage. Preventive Conservation Policies. Guidelines to Stimulate Use and Social Enjoyment. Conclusions: Management, Touristic Promotion and Social Enjoyment of Contemporary Mural Painting.

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Book SynopsisThis volume highlights a broad selection of valuable research work by renowned professionals and scientists from academia and the travel industry, bridging academic perspectives and research with practical applications. It provides a wide-ranging vision of a multitude of trends in the global travel and tourism industry today and in the future.Adopting an integrated and interdisciplinary approach, the contributors examine a diverse selection of topics and share their research and exploratory investigations to frame their implications and outcomes. The volume reflects upon the wide-ranging conceptual approaches to the subject of tourism and includes varying paradigms and perspectives on the core elements of the tourism sector. The overall thrust of the book is to provide a required critical depth to tourism studies and to guide the reader through the fundamental themes of tourism, destination marketing, branding, and management.Table of ContentsDestination Management and Competitiveness: Intervention of Destination Management Organizations for Global Competency. Policing Tourism: Challenges and Opportunities of the Tourist Police System in India. Visitor Management and Community Participation in an Ecotourism Destination: The Case of Kanha Tiger Reserve, Madhya Pradesh. Empowerment of Marginalized Communities and Tourism: Case Study of Theyyam Dance. Influence of Perceived Risks on Destination Choice Process: An Indian Perspective. Community-Based Waste Management for Sustainable Tourism in Backwater Regions. Civil Disturbances and the Tourism Sector: An Impact Study on Kerala Tourism. Ecological Tourism Pointers: Analysis on Concepts, Frameworks, and Applications on the Vembanad Lake of Kerala. Managing Heritage City for Tourism and the Contribution to the Regional Development: A Case of Darasuram in Kumbakonam, Tamilnadu. Organizational Culture and Employee Motivation Among the Tourism Professionals in Karnataka. Employee Engagement in Travel Organizations: The Influence of Psychological Climate on Employee Engagement and Its Influence on Intent to Stay. Can Foreign Exchange Volatility Really Influence Tourist Inflow in India?. Celebrity Endorsement: Solving the Destination Marketing Puzzle. Talent Development in the Tourism Industry: A Deliberation on the Open Source Talent in Goa. Role of Tourism Education in Meeting the Competency Expectations of the Tourism Industry. Socially Responsible Investment: A New Paradigm in the Tourism and Hospitality Sector. Socio-Cultural Impacts of the Namdapha Eco-Cultural Festival on the Local Residents of Miao. The Indian Hybridity in Its Cultural Expression: Better Understanding One’s Cultural Heritage. Challenges of Medical Tourism: Managerial Paradigm in the Indian Framework. Developing a Competitive Wine Tourism Destination: Case Study of Vineyards in Maharashtra. Agri-Tourism in India and Strategies for Growth. Commercialization of Art Forms: A Kerala Tourism Perspective. Hindu Pilgrimage: Issues and Challenges in Kerala. Sustainable Tourism Indicators: A Literature Review on Concepts, Frameworks, and Applications. Social Media in Tourism: Challenges and Corrective Measures.

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Book SynopsisGrouped by general topic, this collection of the best "Sales Clinic" columns in Hotel Management written by Howard Feiertag over the course of 35 years provides an abundance of juicy nuggets of tips, tactics, and techniques for professionals and newbies alike in the hospitality sales field. Readers will take a journey down the road of the development of hospitality sales from the pre-technology era (when knowing how to use a typewriter was a must) to today’s reliance on digital technology, rediscovering that many of the old techniques that are still applicable today.Trade Review“This collection of ‘Sales Clinic’ columns provides an eye-opening account from one of the industry’s true leaders, defining how we operated and how it has evolved over the years. In compiling his many instructive ‘Sales Clinic’ columns, which Howard Feiertag contributed to Hotel Management magazine over a period of 35 years, he has created a real-life narrative of the evolution of hotel sales. Reflecting on earlier years when Howard and I conducted sales calls for our own hotel properties, I find it truly amazing how this business and its professional practices have evolved. For instance, Howard’s first article in January 1980 noted that sales people needed a car and should know how to type. In those days, of course, we communicated with clients and prospects much differently than today—by letter, in person or with a phone call. While many of the time-tested practices for sales engagement remain the same, there’s no question the process has vastly advanced. Having a record of this development is both constructive and valuable.”—Roger J. Dow, President and CEO, U.S. Travel Association“When Howard Feiertag called me in 1979 to lament what he perceived as a lack of focus on sales topics in, Hotel & Motel Management he modeled the best behavior of a hotel sales professional. He was well informed, cordial, respectful, and direct. He identified a need to be filled, and in his own gracious way, asked for the order. How could I have done anything other than give him an opportunity to pen an article for the magazine? Howard’s first column, published in 1980, wa sso well received that I hired him to be a regular contributor. Little did I know that he would retain his column, despite multiple management and ownership changes, 35 years later. His longevity with the magazine is a testament to the wisdom of his words. Imagine how many sales professionals have gained knowledge and received career guidance through Howard’s sage insight and advice. This compilation of Howard’s work assures its legacy and illuminates the timeless tenets of hospitality.”—From the Foreword by Mary Gendron, Former Editor of Hotel Motel Management (now called Hotel Management“I have the great fortune to get to spend every work day with this living legend in the hospitality industry. Now readers can get a taste of what that’s like through this compilation of Howard Feiertag’s sales clinic columns posted in Hotel Magazine over an incredible 35 years. The collection is a tangible representation of the history of hotel and meetings sales and the embodiment of ‘the more things change the more things stay the same.’ As Howard is fond of saying, despite vast changes in technology, the overall hospitality market, and the global marketplace, providing excellent service to people is still at the core of what we do in the hospitality and tourism business. Crack open this book and take advantage of a lifetime of wisdom and advice!” —Nancy Gard McGehee, Professor and Department Head, Howard Feiertag Department of Hospitality and Tourism Management, Virginia Tech“This collection of ‘Sales Clinic’ columns provides an eye-opening account from one of the industry’s true leaders, defining how we operated and how it has evolved over the years. In compiling his many instructive ‘Sales Clinic’ columns, which Howard Feiertag contributed to Hotel Management magazine over a period of 35 years, he has created a real-life narrative of the evolution of hotel sales. Reflecting on earlier years when Howard and I conducted sales calls for our own hotel properties, I find it truly amazing how this business and its professional practices have evolved. For instance, Howard’s first article in January 1980 noted that sales people needed a car and should know how to type. In those days, of course, we communicated with clients and prospects much differently than today—by letter, in person or with a phone call. While many of the time-tested practices for sales engagement remain the same, there’s no question the process has vastly advanced. Having a record of this development is both constructive and valuable.”—Roger J. Dow, President and CEO, U.S. Travel Association“When Howard Feiertag called me in 1979 to lament what he perceived as a lack of focus on sales topics in, Hotel & Motel Management he modeled the best behavior of a hotel sales professional. He was well informed, cordial, respectful, and direct. He identified a need to be filled, and in his own gracious way, asked for the order. How could I have done anything other than give him an opportunity to pen an article for the magazine? Howard’s first column, published in 1980, wa sso well received that I hired him to be a regular contributor. Little did I know that he would retain his column, despite multiple management and ownership changes, 35 years later. His longevity with the magazine is a testament to the wisdom of his words. Imagine how many sales professionals have gained knowledge and received career guidance through Howard’s sage insight and advice. This compilation of Howard’s work assures its legacy and illuminates the timeless tenets of hospitality.”—From the Foreword by Mary Gendron, Former Editor of Hotel Motel Management (now called Hotel Management“I have the great fortune to get to spend every work day with this living legend in the hospitality industry. Now readers can get a taste of what that’s like through this compilation of Howard Feiertag’s sales clinic columns posted in Hotel Magazine over an incredible 35 years. The collection is a tangible representation of the history of hotel and meetings sales and the embodiment of ‘the more things change the more things stay the same.’ As Howard is fond of saying, despite vast changes in technology, the overall hospitality market, and the global marketplace, providing excellent service to people is still at the core of what we do in the hospitality and tourism business. Crack open this book and take advantage of a lifetime of wisdom and advice!”—Nancy Gard McGehee, Professor and Department Head, Howard Feiertag Department of Hospitality and Tourism Management, Virginia TechTable of Contents1. General Managers’ Involvement with Sales 2. Managing Salespeople Requires Daily, Weekly Reviews 3. The Working of a Hotel Property Sales Operation 4. Techniques for Increasing Sales 5. Working with the Group Markets 6. The Travel Agent and Leisure Travel Market 7. Sales Planning and Sales Calls 8. Hospitality Sales Training 9. The Negotiation Process in Sales 10. Attributes of Successful Sales Persons 11. Helpful Tips for Hotel Sales Staff 12. Action Plans for Marketing and Sales 13. Working on Contracts for Groups 14. Everyone at a Property Is Involved In Sales 15. A Professional Approach to Hospitality Sales along with Networking 16. Understanding the Features of Your Product, Especially F&B 17. HR in Connection with Sales Staff Employment

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Book SynopsisSustainability in Hospitality and Tourism Sector explains the readers about the ways in which the people can achieve sustainability through the hospitality and tourism industry and how this industry can provide them with the opportunities to achieve sustainability across various platforms. This book also discusses about the introduction to sustainability, the principles to be followed to achieve sustainability in the operations in the hospitality industry, management of sustainability in the tourism industry, having strategic marketing in the hospitality industry, how to balance sustainability and development and the effects of globalization of the hospitality and tourism industry. It also gives the necessary information about the subject of sustainability in the hospitality and tourism industry so that the readers know the ways in which the objective pf sustainability can be attained.

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Book SynopsisHospitality: An Introduction introduces the concept of hospitality to the readers and presents hospitality as a service industry. It demonstrates travel and tourism as an impeccable part of the hospitality business and discusses the operational development of the hotel and lodging industry. Also discussed in the book is the food service industry and the role of technology in hospitality. The book gives much information on the aspect of leisure and recreation in hospitality and details the various trends and future aspects of the industry.

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Book SynopsisGeography Of Tourism explains to the readers the wide range of aspects related to the tourism industry and the meaning of geography when it comes to tourism, so that the readers can understand the tourism industry in a refined way and know how the geographies affect the industry in certain ways. This book also discusses about the demand for recreation in the tourism industry, geographies of Europe and North America and the relation to tourism, geographies of central Asia and Africa and related tourism and the geographies of middle east and the relation with tourism. It also provides the readers with a basic knowledge of the way in which the different geographies affect the tourism in various parts of the world and the other factors dependent on it.

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Book SynopsisThis book covers all aspects of managing a successful housekeeping department. The book includes essential information on organizing, staffing, training, and supervising a housekeeping team. It also provides insights into effective communication, time management, and budgeting skills for running a successful operation. The book is a must-read for hospitality professionals and students, providing practical tips and strategies to optimize housekeeping services and enhance the guest experience. Whether you are a seasoned housekeeping manager or just starting your career in hospitality, this book provides valuable insights into the crucial role that housekeeping plays in the overall success of a hotel or resort.Table of Contents Chapter 1 Housekeeping in Hospitality Operations Chapter 2 Organizational Structure of the Housekeeping Department Chapter 3 Maintain Cleaning and Hygiene Practices at Workplace Chapter 4 Servicing the Guest Room Chapter 5 Housekeeping Control Desk: Daily Routine and System in the Housekeeping Department Chapter 6 Linen and Laundry Service Management in Housekeeping Department Chapter 7 Budgets and Budgetary Control in Housekeeping

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Book SynopsisF&B department maintains food quality & service, manages restaurants/bars, and oversees food costing for high quality. Covering all aspects of the food and beverage industry, from basic food preparation to customer service, this textbook is written to provide readers with a thorough understanding of the various roles and responsibilities in the industry. With its practical approach, the book is an essential resource for students and professionals alike, providing valuable insights into the latest trends and best practices in the food and beverage industry. Whether you are just starting out or looking to advance your career, this book is an indispensable tool for anyone interested in the food and beverage industry.Table of Contents Chapter 1 Introduction to Food and Beverage Service Chapter 2 Staff Attributes, Skills, and Knowledge in Food and Beverage Service Chapter 3 Food and Beverage Service Areas and Equipment Chapter 4 Menu, Menu Knowledge, and Accompaniments in Service Chapter 5 Beverages Services: Non-Alcoholic and Alcoholic Chapter 6 The Service Techniques and Service Sequence Chapter 7 Food and Beverages Servicing in Events Chapter 8 Supervisory Aspects of Food and Beverage Services

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Book SynopsisRoom service is a hotel amenity for ordering food and drink to guest rooms. This book is a comprehensive text for managing and improving the quality of room service in the hospitality industry. It provides practical tips and strategies for creating efficient room service operations that meet and exceed guest expectations. Whether you're a hotel manager or a food service professional, this book is an essential resource for optimizing your room service operations.Table of Contents Chapter 1 Introduction to Room Service Management Chapter 2 Resources Management in Room Service Chapter 3 Food and Beverage Servicing in Rooms Chapter 4 Quality Control and Customer Satisfaction in Room Service Chapter 5 Room Service in Luxury and Budget Hotels Chapter 6 Staffing and Training in Room Service Management Chapter 7 Challenges of Room Service Management Chapter 8 Current and Future Trends in Room Service Management

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Book SynopsisDomestic tourism is similar to domestic travel in that most of its participants are leisure travellers. Consider day trippers, couples, families, sightseers, and others. The volume mentions that as hoteliers recover from COVID-19, this will be a significant market. In order to recover, countries like France and Germany, which have traditionally experienced high volumes of domestic tourism, will need to rely on it more than ever. While large-scale travel may be among the final aspects of society to recover from the 2020 Covid pandemic, increased domestic tourism is the primary indicator of recovery. Domestic tourism is expected to play a crucial role in the reconstruction of economies, and serve as a pointer for the wellness and security of countries as lockdowns and social distance restrictions worldwide ease. Nevertheless, the recovery will occur at various rates globally, therefore, domestic tourism will recover unpredictably. Some nations may quickly get their economy back on track, whereas others will struggle much longer.

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Book SynopsisThe provision of hospitality service encompasses all aspects of employee assistance that allow customers to make informed decisions. As a result, hotels are making greater efforts to provide their customers with a positive experience. This volume argues that procedures are the fundamental aspect of services. They provide customers with valuable service knowledge by demonstrating how service operating systems work in series and technique. Furthermore, clients themselves are a fundamental piece of the business. Thus, inadequately designed procedures are damaging to hospitality staff prompting low-quality service delivery and disillusionment. The travel industry can't succeed without hospitality since tourists need facilities to live in while on their journeys. Tourists are the ones who are served in hospitality. Most tourists are from different nations, so they have unique genders, interests, and needs. They perhaps likewise pay considerable cash so they require great services from hospitality and where they visit. They additionally should be handled with care. As a result, hospitality providers must ensure that tourists are pleased with their services. One of the significant factors in hospitality is the supply of quality food for consumer meals. In addition, in order to ensure that visitors feel at ease throughout their journey, hospitality establishments need to provide customers with convenient means of transportation, such as bus or taxi, to access various destinations.

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Book SynopsisA Handbook of Tourism and Hospitality Education: Key Insights offers valuable knowledge and insights for anyone interested in the dynamic field of tourism and hospitality. This comprehensive book covers a wide range of topics, including industry trends, customer service, marketing strategies, and sustainable practices. It provides a wealth of information to students, educators, and industry practitioners. From understanding the importance of cultural awareness to mastering the art of guest satisfaction, this handbook equips readers with the essential skills needed to excel in the tourism and hospitality sector. Unlock the secrets of success with this indispensable guide.Table of Contents Chapter 1 Introduction to Tourism and Hospitality Education Chapter 2 Tourism Management: Applications of Theories and Concepts of Tourism Chapter 3 Entrepreneurship Education in Tourism and Hospitality Management Chapter 4 Issues and Challenges in Tourism and Hospitality Education Chapter 5 Employability and Skills in Tourism and Hospitality Chapter 6 Mobilities, Tourism, and Travel Behavior Chapter 7 Contemporary Developments and Perspectives in International Health Security Chapter 8 Tourism: From Empirical Research to Practical Application

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Book SynopsisTourism Service Quality includes services for tour guides, accessibility to infrastructure or transportation, and tourist attractions like accommodation and products. Service that is of a high quality makes customers happier, which in turn leads to an improved revenue stream or reduced financial losses. It also makes employees and guests happier. The objective in hospitality is to make visitors to feel at ease, even away from home. According to the volume, everybody wants to feel unique, so making it possible for visitors to do so should always come first. Keeping tabs on the preferences of guests; addressing them by name; hospitality is all about responding to customer requests with genuine interest. You can create special moments by understanding and listening to visitors. These moments result in positive reviews and, shared benefits for everybody. In addition, the volume mentions that service quality includes the capacity to maintain the property's technologies and facilities in good working order. In this regard, a robust maintenance team and preventative maintenance program are crucial. Simply put, guests, regardless of background, want what they pay for, and preventative maintenance is one way to ensure this.Table of Contents Chapter 1 Concepts of Tourism Hospitality, Tourism, and Leisure Services Chapter 2 Unique Characteristics of Tourism, Hospitality, and Leisure Services Chapter 3 Relationship Between Service Quality, Customer Satisfaction, and Value in Tourism, Hospitality, and Leisure Services Chapter 4 The Impact of People, Process, and Physical Evidence on Tourism, Hospitality, and Leisure Service Quality Chapter 5 Cross-Cultural Service Quality Issues in Tourism, Hospitality, and Leisure Services Chapter 6 Approaches to Enhance Service Quality Orientation in Tourism, Hospitality, and Leisure Services Chapter 7 Empowering Service Personnel to Deliver Quality Service Tourism and Leisure Services Chapter 8 Technology and Its Impact on Service Quality in Tourism, Hospitality, and Leisure Services Chapter 9 Managing and Marketing Internal and External Relationships in the Tourism, Hospitality, and Leisure Services Sectors Chapter 10 Service Quality Monitoring and Feedback Systems in Tourism, Hospitality, and Leisure Services

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Book SynopsisThe hospitality business uses market research to distinguish changes of patterns and market, which allows them to develop and outperform their rivals. A new business can learn about market shifts and future trends by collecting data from previous years. Hospitality marketing is very important for: finding clients to develop a new hospitality company, creating a loyal client base for renowned brands, and taking part in online discussions. As highlighted by this volume, a marketing technique is a fundamental aspect of any field-tested strategy for a business, regardless of how huge or small it is. Brands must ensure that the world is aware of the business's existence and that it is superior to the competition in the local area once all of the physical infrastructure is established. A regular hospitality marketing strategy for new businesses must reach more people and discover new customers, this can be achieved by focusing on key points including: Unique Selling Points (USPs) and the market area, main interest groups and market research concerning how the audiences can be reached. For emerging hospitality organizations, digital content marketing provides a low-budget, high return on investment, and valuable opportunity to contact the necessary groups.Table of Contents Chapter 1 Hospitality Marketing Chapter 2 Branding in Hospitality Chapter 3 Human Resource Issues in Hospitality Chapter 4 Research and Innovations in Hospitality Marketing and Branding Chapter 5 Promotional Programs Development in Hospitality Marketing Chapter 6 International Issues and Cross-Cultural Research in Hospitality Marketing and Branding Chapter 7 Hospitality Products Development and Management Chapter 8 Ethical Concerns in Hospitality Marketing and Branding Chapter 9 Future Trends in Hospitality Marketing and Branding Chapter 10 Technological Issues and Development in Hospitality Marketing and Branding

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Book SynopsisThis field guide provides methods and studies on how-to-do case study research in natural settings. A truly international guide, this text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain and predict both individual and group case behavior, at the same time explaining behavior among a set of cases relevant to a specific context. This guide embraces and extends Herbert Simon's (Nobel Prize in Economics recipient) insight that a decision results from the conjoining two antecedents in human behavior: cognitive processing of an individual or group and a given context or problem framing. Divided into six parts, this guide includes chapters on: analysis of texts; how-to-do executive interviews; field interviewing in international contexts; stakeholder participatory research; researching indigenous and marginal peoples; and cross-case analysis. The chapters increase skills and understanding of culture, tourism, and hospitality behavior through analysis of the four principle objectives of case study research: accomplishing accuracy; achieving generality; reporting complexity and broad coverage; and achieving impact for improving the individual condition, client, and/or society.Table of ContentsList of Contributors. Why Case Study Research? Introduction to the Field Guide to Case Study Research in Tourism, Hospitality, and Leisure. Analysis of Texts – Introduction. Immersed in Green? Reconfiguring the Italian Countryside Through Rural Tourism Promotional Materials. Evoked Emotions: Textual Analysis Within the Context of Pilgrimage Tourism to Gallipoli. Using Concept Mapping and Stakeholder Focus Groups in a Museum Management Case Study. Assessing the Grounded Theory of Packing for Air Travel Using a Video-Ethnographic Case Study. Using Expressive Text in Research to Interpret and Portray Lived Experience: Lived Experience in Hospitality Receptionist Work. Executive Interviews – Introduction. Single Case Study Research: The Development of www.purenz.com. Fashions in Tourism: The Views of Russian Tourists and Experts. Case Studies in Multicultural Contexts in Asia. Field Research – Introduction. Practical Tips for Conducting Research Abroad. Knowledge Spillovers and Entrepreneurial Opportunities: The Case of Sannio FilmFest. Epiphany Travel and Assisted-Subjective Personal Introspection. Functions and Behaviors of Tourists in Experience Management Process: Case of Three Independent Business Tourists. Case Studies of International Tourists’ in-Destination Decision-Making Processes in New Zealand. Stakeholder Participatory Research – Introduction. Participatory Action Research for Stakeholder Collaboration: Lessons from a Rural Area in Piedmont, Italy. Protecting Social and Cultural Identity in Sustainable Tourism: The Case of Gökçeada, Turkey. Accessibility as Competitive Advantage of a Tourism Destination: The Case of Lousã. DIT-ACHIEV Model for Sustainable Tourism Management: Lessons Learned from Implementing a Holistic Model of Sustainable Tourism Indicators. Researching Indigenous and Marginal Peoples – Introduction. Fieldwork in Remote Communities: An Ethnographic Case Study of Pitcairn Island. Stakeholders, High Stakes and High Tides: Quality of Life in a Small Island Festival Context. Use of Mixed-Methods Case Study to Research Sustainable Tourism Development in South Pacific SIDS. Culturally Sustainable Entrepreneurship: A Case Study for Hopi Tourism. Cross-Case Analysis – Introduction. Designing a Qualitative Multi-Case Research Study to Examine Participatory Community Tourism Planning Practices. Independent Instrumental Case Studies: Allowing for the Autonomy of Cultural, Social and Business Networks in Tanzania. Cross-Case Analysis. About the Authors. Field Guide to Case Study Research in Tourism, Hospitality and Leisure. Advances in culture, tourism and hospitality research. Advances in culture, tourism and hospitality research. Copyright page.

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Book SynopsisAssessment and outcomes evaluation have become increasingly important in librarianship. Although initially used in educational contexts to measure student learning, the strategy has migrated to other contexts such as hiring, employee development, overall organizational and institutional successes, measuring the outcomes of projects and operational changes, and self assessment at the personal level. This growing emphasis is partly due to increasingly stringent requirements that funds are used effectively to improve services and operations. The current economic climate and retrenchments in non-profit agencies, have raised the need for assessment and outcomes evaluation to a critical level. 'Contexts for Assessment and Outcome Evaluation in Librarianship' focuses not on the how of undertaking assessment and outcomes evaluation, but rather on their successes and failures in various contexts in which these tools have been and will be used.Table of ContentsWHO ARE THE WELLNESS TRAVELERS? Tak-Kee Hui, Weerapon Thomgma, Kuan-Ying Chen and Huai-Chen Wang THE EXPLORATION OF THE MEMORABLE TOURIST EXPERIENCE Line Mathisen PARTIAL LEAST SQUARES APPROACH TO STRUCTURAL EQUATION MODELLING FOR TOURISM RESEARCH Mehmet Mehmetoglu VISITORS' PERCEPTION OF THEME PARK CROWDING AND BEHAVIORAL CONSEQUENCES Shih-Shuo Yeh, Leong-Man Wai Aliana and Fan-Yi Zhang BENCHMARKING TOURIST ATTRACTIONS IN NORTHERN NORWAY Nina K. Prebensen CONSUMER RESPONSE TO NUTRITION INFORMATION MENU LABELLING IN FULL-SERVICE RESTAURANTS: MAKING THE HEALTHY CHOICE(R) Robert Gallicano, Robert J. Blomme and Arjan van Rheede THE NATURE AND ANTECEDENTS OF FAIR PRICE PERCEPTION IN TOURIST EXPERIENCES Arild Rokenes and Nina K. Prebensen, EXAMINING THE AFFECTS OF THE GULF COAST OIL SPILL ON THE STATE OF LOUISIANA'S RESTAURANT INDUSTRY Yvette Green, John A. Williams and Kim Williams NOSTALGIC EMOTION, EXPERIENTIAL VALUE, DESTINATION IMAGE AND PLACE ATTACHMENT OF CULTURAL TOURISTS Shih-Shuo Yeh, Chun Chen and Yao-Chung Liu VALUE DETERMINANTS OF TOURIST EXPERIENCES Nina K. Prebensen THE EVOLUTION OF VIRGIN AUSTRALIA FROM A LOW COST CARRIER TO A FULL SERVICE AIRLINE- IMPLICATIONS FOR THE TOURISM INDUSTRY Randall Whyte, Bruce Prideaux and Hana Sakata INVESTIGATING HOSPITALITY CONSUMERS THROUGH NETNOGRAPHIC METHODS Muchazondida Mkono ONSITE OR ONLINE? A COMPARISON OF EVENT SEGMENTATION DATA COLLECTION METHODS Aaron Tkaczynski and Sharyn Rundle-Thiele A RESEARCH FRAMEWORK ON SUSTAINABILITY PRACTICES IN THE HOSPITALITY INDUSTRY Arjan van Rheede and Rob J. Blomme

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Book SynopsisIn today's society, hidden beliefs can subtly guide the management of parks, such as treating them as natural resources rather than national assets. Resulting management practices often lead to deferred maintenance on park infrastructure, causing inadequate protection from vandalism, poaching, and theft of artefacts. A sad demise, often due to an out-dated belief that parks are non-essential leisure services rather than necessities for a vibrant modern life. This book challenges the reader to examine the core beliefs that created our public parklands, comparing them with the beliefs that guide contemporary park stewardship in an effort to improve the management of parks and reassess their purpose in modern life.Table of ContentsA: Foreword Part I: Growing Parks in the Fields of Belief 1: The Ecology of Belief - It's all in the Connections 2: The Power and Theory of Belief - The Real Limits of Preservation 3: The Ecology, Energy, and Dynamics of Belief 4: Norms, Ethics, and Beliefs in Our Parks 5: Organizational Beliefs - From Visionary to Functionary 6: Beliefs, as Values, Possessions, and Lenses Part II: Ploughing the Fertile Fields of Belief 7: Credibility, Authenticity, Believability, and Park Maintenance 8: Patterns of Thinking - Structures of Believing 9: The Nesting Habits of Beliefs - and the Belief Tree 10: The Symbolism of Beliefs: Signs, Symbols, Icons, and Omens 11: This I Believe - Discovering Your Belief System 12: Belief Bites - Truisms, Metaphors, Aphorisms, and the Wisdom of the Ages 13: Beliefs as Environmental Super Highways and Roadblocks Part III: Exploring the Far-Flung Fields of Belief 14: Belief-Based Science and Research Methods 15: From Beliefs to Science and Back Again 16: The Politics of Belief - Park Wildlife as a Case Study 17: Environmental Beliefs as Spiritual, Sacred, and Religious 18: Toward Environmental Sanity through the Ecology of Belief 19: Parks as Belief - Making Peace with Paradox 20: Afterword: The Human Need Maslow Rejected - The Need to Believe B: Appendix: A Kit of Belief-Based Tools for Interpreting Environmental Issues

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Book SynopsisFollowing on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book aims to reflect the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organisations and future trends.Table of ContentsI: Contributors II: Foreword 1: The Entertainment Industries: A Re-introduction 2: Entertainment Environments 3: Marketing Entertainment 4: Managing Public Relations 5: Mass Media and Entertainment Management 6: Event Planning and Management 7: Management in Entertainment Organizations 8: Human Resources and Artist Management 9: Arts and Cultural Management 10: Responsible Entertainment Management 11: Enterprise, Creativity and Small Business 12: Introduction to Entertainment Law 13: Managing Strategic and Financial Performance 14: Consultancy 15: Visitor Attractions Management III: Afterword: The Future.

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Book SynopsisFollowing on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book aims to reflect the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organisations and future trends.Table of ContentsI: Contributors II: Foreword 1: The Entertainment Industries: A Re-introduction 2: Entertainment Environments 3: Marketing Entertainment 4: Managing Public Relations 5: Mass Media and Entertainment Management 6: Event Planning and Management 7: Management in Entertainment Organizations 8: Human Resources and Artist Management 9: Arts and Cultural Management 10: Responsible Entertainment Management 11: Enterprise, Creativity and Small Business 12: Introduction to Entertainment Law 13: Managing Strategic and Financial Performance 14: Consultancy 15: Visitor Attractions Management III: Afterword: The Future.

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Book SynopsisFacilities planning for tourism, hospitality and events (THE) is an important subject from both theoretical and applied perspectives, as land, property and resources represent major components of the foundation of the industry. As future managers, it is imperative that students have a sound basic knowledge of property and the various resources, systems and services associated with it. Covering important contemporary subjects such as sustainable planning and environmental management, this book considers the planning, development and management of facilities operations from several key perspectives, drawing upon the expertise of complementary experts in the design, management and development of THE facilities.Table of ContentsI: Preface II: Case Studies 1: Introduction to Facilities Management 2: Tourism, Hospitality and Events Facilities 3: Project Management 4: Feasibility Studies for THE Facilities 5: Physical Evidence 6: Information Technology and THE Facilities 7: Outsourcing and THE Facilities 8: Cost Management 9: Corporate Social Responsibility 10: Sustainable Facilities Design and Management 11: Environmental Management 12: Waste and Energy Management 13: Leadership 14: Innovation 15: Entrepreneurship and Facilities Management 16: The Role of Work Process Knowledge in Managing Facilities 17: Knowledge Management 18: Conclusions

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Book SynopsisTourism impacts globally upon ecology, economies, peoples, cultures and the built environment, so devleopment must be sustainable to preserve the environment and culture it exploits. Taking an interdisciplinary perspective, this volume presents a comprehensive synthesis of the diverse considerations, language and terms particular to sustainable tourism. Writen by a global team of academics and practitioners to reflect sustainable tourism from a truly worldwide perspective, this book: Includes articles covering all aspects of sustainability and tourism, helpfully categorized into: 'Types' of tourism; common 'Terms'; important 'Organizations' and 'Awards'; key 'Treaties' and 'Schemes'; as well as 'Technical' aspects of sustainable tourism development. Presents detailed cross referencing between entries, suggestions for further reading and relevant websites, and is fully referenced with an extensive bibliography. Features a foreword from the Chair of the Global Sustainable Tourism Council (GSTC) and over 180 illustrations.Table of Contents1: Foreword 2: Introduction 3: Sustainable Tourism 4: Alphabetical Entries 5: References

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Book SynopsisGarden visitation has been a tourism motivator for many years and can now be enjoyed in many different forms. Private garden visiting, historical garden tourism, urban gardens, and a myriad of festivals, shows and events all allow the green-fingered enthusiast to appreciate the natural world. This book traces the history of garden visitation and examines tourist motivations to visit gardens. Useful for garden managers and tourism students as well as casual readers, it also examines management and marketing of gardens for tourism purposes, before concluding with a detailed look at the form and tourism-based role of gardens in the future.Table of Contentsa: Preface 1: Introduction 2: A History of Garden Tourism 3: Gardening and Gardens Today 4: A World Garden Survey 5: The Multiple Roles of Gardens and the Importance of Indoor Flower Festivals 6: Outdoor Garden Festivals 7: Managing the Garden 8: Tourists to Gardens and Tourists in the Garden: Motivators and Enablers 9: Problems and Issues in Gardens Today 10: Reflections on the Future of Garden Tourism

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Book SynopsisTransformational Tourism deals with the important issue of how travel and tourism can change human behaviour and have a positive impact on the world. The book focuses on human development in a world dominated by post-9/11 security and political challenges, economic and financial collapses, and environmental threats. It identifies various types of tourism that can transform human beings, such as educational, volunteer, survival, community-based, eco, farm, extreme, religious, spiritual, wellness, and mission tourism.Table of ContentsI: Preface PART I: INTRODUCTION 1: Hopeful Tourism: a Transformational Perspective PART II: TRANSFORMATION AND TOURISM 2: Transformation and Transformational Learning Theory 3: Connection between Travel, Tourism and Transformation 4: Not ‘On Vacation’: Survival Escapist Travel as an Agent of Transformation PART III: WELLNESS, RETREAT, RELIGIOUS AND SPIRITUAL TOURISM 5: Transforming Quality of Life through Wellness Tourism 6: Retreat Tourism as a Form of Transformational Tourism 7: Nearer to God – Transformational Experiences of Short-term Mission Travellers 8: The Transformative Power of Yoga Tourism PART IV: EXTREME SPORTS, BACKPACKING AND CULTURAL TOURISM 9: Extreme Sports as Transformational Tourism 10: Returning Home: Reflections on Lifestyle Transformation Resulting from International Backpacker Travels 11: Finding Themselves in San Blas, Panama PART V: WWOOFING AND ECOTOURISM 12: WWOOFing Tourists, Beaten Tracks and Transformational Paths 13: The Next Stage of Eco-travel: Facilitating Transformation through Personal Ethics PART VI: VOLUNTEER AND EDUCATIONAL TOURISM 14: Acculturation, Re-entry and Transformation: the Story of a Volunteer Tourist 15: Travel for Education: a Force for Peace and Cross-cultural Understanding? 16: Doing Good for God’s Sake: the Role of Religion in Altruism. The Case of Volunteer Tourism 17: Conclusion

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Book SynopsisTransport is an inherent part of tourism; whether as a functional means of transportation, such as between origin and destination or within the destination; or as a key element of the holiday experience itself, as in cruising or traveling along scenic or historic routes. This book provides the necessary background information to gain a comprehensive understanding of transportation markets, with each of the three modes of transportation - air, ground and marine - explored in detail. Each section includes definitions, the historical development of the market and international institutional frameworks, with case studies, learning objectives and study questions incorporated to facilitate an active learning process.Table of ContentsI: Preface 1: Introduction PART 1: AIR TRANSPORTATION 2: Airplanes 3: Speciality Air Transportation PART 2: GROUND TRANSPORTATION 4: Automobiles 5: Buses and Motor Coaches 6: Rail 7: Speciality Ground Transportation PART 3: WATER BASED TRANSPORTATION 8: Cruise Ships 9: Passenger Lines and Ferries 10: Future Outlook

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