Description

  • Leading student textbook on sport marketing
  • Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service and promotion are substantially rewritten. Case studies and examples have been replaced to reflect current concerns.
  • International examples, extensive pedagogical features
  • Highly respected sport management authors

Strategic Sport Marketing

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    £44.99

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    Order before 4pm today for delivery by Thu 16 Jul 2026.

    A Paperback / softback by Adam Karg, David Shilbury, Hans Westerbeek

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      Publisher: Allen & Unwin
      Publication Date: Publication Date: 31/03/2022
      ISBN13: 9781760878801, 978-1760878801
      ISBN10: 1760878804
      Also in:
      Business, Finance & Law Hospitality and service industries Sport Sports management and facilities

      Description

      • Leading student textbook on sport marketing
      • Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service and promotion are substantially rewritten. Case studies and examples have been replaced to reflect current concerns.
      • International examples, extensive pedagogical features
      • Highly respected sport management authors

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