Description

  • Leading student textbook on sport marketing
  • Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service and promotion are substantially rewritten. Case studies and examples have been replaced to reflect current concerns.
  • International examples, extensive pedagogical features
  • Highly respected sport management authors

Strategic Sport Marketing

    Product form

    A Paperback / softback by Adam Karg, David Shilbury, Hans Westerbeek

    £44.99

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    Order before 4pm tomorrow for delivery by Wed 23 Sep 2026.

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      Book details

      Publisher Allen & Unwin
      Published 31 March 2022
      ISBN-13 9781760878801
      978-1760878801
      ISBN-10 1760878804
      Also in:
      Business, Finance & Law Hospitality and service industries Sport Sports management and facilities

      Description

      • Leading student textbook on sport marketing
      • Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service and promotion are substantially rewritten. Case studies and examples have been replaced to reflect current concerns.
      • International examples, extensive pedagogical features
      • Highly respected sport management authors

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