Description

  • Leading student textbook on sport marketing
  • Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service and promotion are substantially rewritten. Case studies and examples have been replaced to reflect current concerns.
  • International examples, extensive pedagogical features
  • Highly respected sport management authors

Strategic Sport Marketing

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£42.74

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RRP £44.99 – you save £2.25 (5%)

Order before 4pm tomorrow for delivery by Tue 16 Dec 2025.

A Paperback / softback by Adam Karg, David Shilbury, Hans Westerbeek

1 in stock


    View other formats and editions of Strategic Sport Marketing by Adam Karg

    Publisher: Allen & Unwin
    Publication Date: 31/03/2022
    ISBN13: 9781760878801, 978-1760878801
    ISBN10: 1760878804
    Also in:
    Hospitality and service industries Sports management and facilities

    Description

    • Leading student textbook on sport marketing
    • Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service and promotion are substantially rewritten. Case studies and examples have been replaced to reflect current concerns.
    • International examples, extensive pedagogical features
    • Highly respected sport management authors

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