Description

Grouped by general topic, this collection of the best "Sales Clinic" columns in Hotel Management written by Howard Feiertag over the course of 35 years provides an abundance of juicy nuggets of tips, tactics, and techniques for professionals and newbies alike in the hospitality sales field. Readers will take a journey down the road of the development of hospitality sales from the pre-technology era (when knowing how to use a typewriter was a must) to today’s reliance on digital technology, rediscovering that many of the old techniques that are still applicable today.

Hospitality Sales and Marketing: An Evolutionary Journey with Howard Feiertag

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Hardback by Howard Feiertag

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Grouped by general topic, this collection of the best "Sales Clinic" columns in Hotel Management written by Howard Feiertag over... Read more

    Publisher: Apple Academic Press Inc.
    Publication Date: 29/08/2019
    ISBN13: 9781771887892, 978-1771887892
    ISBN10: 1771887893

    Number of Pages: 684

    Non Fiction , Business, Finance & Law

    Description

    Grouped by general topic, this collection of the best "Sales Clinic" columns in Hotel Management written by Howard Feiertag over the course of 35 years provides an abundance of juicy nuggets of tips, tactics, and techniques for professionals and newbies alike in the hospitality sales field. Readers will take a journey down the road of the development of hospitality sales from the pre-technology era (when knowing how to use a typewriter was a must) to today’s reliance on digital technology, rediscovering that many of the old techniques that are still applicable today.

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