Business, Finance & Law Books

Book SynopsisM: Marketing 8e continues to emphasize that marketing adds value an essential theme woven throughout the print and digital elements through Connect. Marketing continues to evolve as industry strategies and communication are impacted by major factors such as the COVID-19 pandemic, influencer marketing, social responsibility, sustainability, and ethical data collection. This edition explores specific marketing approaches by companies such as IKEA, DoorDash, Telsa, TikTok, Facebook, Hydroflask and Netflix. New innovative products and services, as well as employing new methods and channels are all explored to understand how to reach the customers of today -- especially with Gen Z changing the landscape of marketing. Throughout the chapters, M: Marketing 8e incorporates Adding Value, Ethical & Societal Dilemma and Social Marketing features into each chapter to reflect the ever-changing landscape. Between 73 new boxed inserts, 17 new chapTable of ContentsSection One: ASSESSING THE MARKETPLACEChapter 1: Overview of MarketingChapter 2: Developing Marketing Strategies and a Marketing PlanChapter 3: Digital Marketing: Online, Social, and MobileChapter 4: Conscious Marketing, Corporate Social Responsibility, and EthicsChapter 5: Analyzing the Marketing Environment Section Two: UNDERSTANDING THE MARKETPLACEChapter 6: Consumer BehaviorChapter 7: Business-to-Business MarketingChapter 8: Global Marketing Section Three: TARGETING THE MARKETPLACEChapter 9: Segmentation, Targeting, and PositioningChapter 10: Marketing Research and Analytics Section Four: VALUE CREATIONChapter 11: Product, Branding, and Packaging DecisionsChapter 12: Developing New ProductsChapter 13: Services: The Intangible Product Section Five: VALUE CAPTUREChapter 14: Pricing Concepts for Capturing Value Section Six: VALUE DELIVERY: DESIGNING THE CHANNEL AND SUPPLY CHAINChapter 15: Supply Chain and Channel ManagementChapter 16: Retailing and Omnichannel Marketing Section Seven: VALUE COMMUNICATIONChapter 17: Integrated Marketing CommunicationsChapter 18: Advertising, Public Relations, and Sales PromotionsChapter 19: Personal Selling and Sales Management

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Book SynopsisRetailing Management, 11th Edition, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition, focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. The authors focused on five important factors that delineate outstanding retailers:- Use of big data and analytical methods for decision making- Social media and mobile channels for communicating with customers and enhancing their shopping experience- Issues involved in providing a seamless multichannel experience for customers- Engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisionsTable of ContentsSECTION I: THE WORLD OF RETAILING Chapter 1: Introduction to the World of Retailing Chapter 2: Types of Retailers Chapter 3: Digital Retailing Chapter 4: Multichannel and Omnichannel Retailing Chapter 5: Consumer Behavior SECTION II: RETAILING STRATEGY Chapter 6: Retail Market Strategy Chapter 7: Financial Strategy Chapter 8: Retail Locations Chapter 9: Retail Site LocationChapter 10: Information Systems and Supply ChainManagement Chapter 11: Customer Relationship Management SECTION III: MERCHANDISE MANAGEMENT Chapter 12: Managing the Merchandise PlanningProcessChapter 13: Buying Merchandise Chapter 14: Retail Pricing Chapter 15: Retail Communication Mix SECTION IV: HUMAN RESOURCESAND STORE MANAGEMENT Chapter 16: Human Resources and Managing the Store Chapter 17: Store Layout, Design, and VisualMerchandising Chapter 18: Customer Service

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Book SynopsisTable of ContentsIntroduction to the Third Edition Part I: The Power of Questions Chapter 1: A Powerful But Underused Leadership Tool Chapter 2: Benefits of a Questioning Culture Part II: Asking Questions Effectively Chapter 3: Why We Have Trouble with Questions Chapter 4: Asking the Right Questions Chapter 5: The Art of Asking Questions Chapter 6: Creating a Questioning Culture Part III: A Guide for Leaders on When and How to Ask Powerful Questions Chapter 7: Using Questions in Leading People Chapter 8: Using Questions to Build Teams Chapter 9: Using Questions to Solve Problems Chapter 10: Using Questions to Share Strategy and Create Change Conclusion: Becoming a Leader Who Asks Questions Resource A: Biographies of Leaders Interviewed Resource B: Action Learning – A Powerful Training Program for Developing Questioning Leaders Resource C: Resource on Organizations and Websites on Leading with Questions Notes Acknowledgments About the Authors Index

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Book SynopsisTable of ContentsIntroduction xv 1 When Leaders Are at Their Best 1 The Five Practices of Exemplary Leadership The Five Practices Make a Difference Leadership Is a Relationship Putting It All Together: Credibility Is the Foundation Practice 1 Model The Way 29 2 Clarify Values 31 Find Your Voice Affirm Shared Values 3 Set the Example 59 Live the Shared Values Teach Others to Model the Values Practice 2 Inspire A Shared Vision 85 4 Envision the Future 87 Imagine the Possibilities Identify a Common Purpose 5 Enlist Others 111 Appeal to Common Ideals Animate the Vision Practice 3 Challenge The Process 137 6 Search for Opportunities 139 Seize the Initiative Exercise Outsight 7 Experiment and Take Risks 165 Generate Small Wins Learn from Experience Practice 4 Enable Others To Act 191 8 Foster Collaboration 193 Create a Climate of Trust Facilitate Relationships 9 Strengthen Others219 Enhance Self-Determination Develop Competence and Confidence Practice 5 Encourage The Heart247 10 Recognize Contributions249 Expect the Best Personalize Recognition 11 Celebrate the Values and Victories275 Create a Spirit of Community Be Personally Involved 12 Treat Challenge as an Opportunity 303 Your Leadership Matters Liberate the Leader Within Everyone Everyone Can Learn to Lead Become Your Best Self You Won’t Always Get It Right Make Becoming a Better Leader a Daily Habit Remember the Secret to Success in Life Endnotes 325 Acknowledgments367 About the Authors 371 Index375

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Book SynopsisThis book provides insights from psychological science and evidence-based strategies to help readers reduce procrastination, and show compassion toward themselves and others who procrastinate.Trade Review‘There is hope’: expert writes guide to tackling procrastination. Psychology professor draws on 20 years of studying often crippling issue that can affect sufferers’ careers and even health…Procrastination: What it is, why it’s a problem and what you can do about it is published by the American Psychological Association and is out now. -- The GuardianTable of ContentsAcknowledgments IntroductionPart I. How Procrastination Affects Your Life Chapter 1. Procrastination: An All-Too-Common Problem Chapter 2. That Mystical Land of Tomorrow: Lost Productivity and Abandoned Dreams Chapter 3. Can Procrastination Be Bad for Your Health? Chapter 4. Procrastination Through a Social LensPart II. When and Why Do People Procrastinate? Chapter 5. Procrastination Decoded: Why Mood Matters Chapter 6. Seek the SourcePart III. Evidence-Based Strategies to Help You Stop Procrastinating Chapter 7. Why Mindset Matters Chapter 8. Perspective Matters: The Power of Reframing Chapter 9. Embrace Your Future Self to Bridge the Temporal Gap Chapter 10. Ready, Set, Go! References Index About the Author

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Book Synopsis'[An] immersive debut... with detailed accounts of his trips and vivid descriptions of the scents ... [Roques'] rich travelogue will transport readers' Publishers Weekly (Starred Review)In Search of Perfumes is a fragrant journey across the world, revealing the beauty and mysteries of the perfume trade.Fruits, flowers, spices, bark, leaves, and branches are just some of the natural ingredients from the plant world that are used in the creation of perfume. Dominique Roques, travelling from Andalusia to Somaliland by way of Bulgaria, Laos, El Salvador, Indonesia and Egypt, describes his search to find the best natural ingredients, precious to perfumers everywhere.In Search of Perfumes demonstrates how the prestigious multi-million-pound perfume industry may begin its life as a single plant harvested by producers surviving on ancestral traditions and techniques and often risking their lives in the process as they combat the rising threat of climate change. Roques reveals the beauty and mysteries of a familiar trade; a return to the source of the world's scents.Trade Review'A fresh and informative book of warmth and intelligence' -- Virginie Bloch-Lainé, Libération'Dominique Roques' passionate account of his journey in search of the world's unique and sometimes ancient scents inspires us to join him' -- Rosan Hollak, NRC Handelsblad'[An] immersive debut... with detailed accounts of his trips and vivid descriptions of the scents ... [Roques'] rich travelogue will transport readers' * Publishers Weekly (Starred Review) *'A joy to read... I would recommend it to everyone who wants an insight into perfumery and its ingredients' -- Marianne Martin, President of the British Society of Perfumers

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Book SynopsisMore than ever, people crave new ideas, new ways of seeing and interpreting behaviour; of changing their companies and lives and of being more creative. Insight today has become an essential tool for seeing things differently and more deeply to enable you to understand better the trends and changes going on around you and your work/business. This book is an entertaining, instructive and accessible guide to understanding and deploying insight to see things differently and find creativity from all sources and in all places. Insight has become an important way to gain a deeper understanding of how your customers think and feel about your products and services. Part of the Concise Advice series of short and powerful guides, the book explains what insight is, why insight is so important (and yet so poorly misunderstood and under-used), and how can we nurture and develop it in our work and even personal lives.

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Book SynopsisJohn V. Thill and Courtland L. Bovée have been leading textbook authors for more than 2 decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and digital resources. Each new edition reflects the authors' commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology. Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco. Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching hTable of ContentsPART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION Professional Communication in a Digital, Social, Mobile World Interpersonal Communication Skills Collaboration and Business Etiquette Communication Challenges in a Diverse, Global Marketplace PART 2: APPLYING THE THREE-STEP WRITING PROCESS Planning Business Messages Writing Business Messages Completing Business Messages PART 3: CRAFTING BRIEF BUSINESS MESSAGES Crafting Messages for Digital Channels Writing Routine and Positive Messages Writing Negative Messages Writing Persuasive Messages PART 4: PREPARING REPORTS AND PRESENTATIONS Planning Reports and Proposals Writing and Completing Reports and Proposals Developing and Delivering Business Presentations PART 5: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS Building Careers and Writing Résumés Applying and Interviewing for Employment APPENDICES Format and Layout of Business Documents Documentation of Report Sources

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Book SynopsisDevelop the mental agility and razor-sharp decision making of todayâs most successful salespeopleThe world of sales has become less predictable and more competitive in recent years. Buying decisions are more complex, differentiation between suppliers is difficult to discern, and high-quality information is readily available. The salespeople who excel are agileâchoosing a path based on the buying situations they face and continually re-assessing those choices.In The Sales Agility Code, leaders at industry-leading sales training and development firm VantagePoint Performance help you learn and replicate what the highest-performing salespeople do to succeed in an unpredictable and ever-changing market. This groundbreaking, research-driven guide teaches you how to: Shift to a buyer-focus perspective and assess customer situations from multiple perspectives Make sense of buyersâ situations by considering and weighing all available data and yo

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Book SynopsisTable of ContentsPreface to the Second Edition ix 1. Making Complexity Work 1 2. Moral Purpose 19 3. Nuance: Understanding Change 41 4. Relationships, Relationships, Relationships 63 5. Knowledge Building and Deep Learning 91 6. Coherence Making 117 7. Leadership for Change 135 References 155 About the Author 163 Acknowledgments 165 Index 167

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Book SynopsisEssentials of Contemporary ManagementTable of ContentsPART ONE: Management and Managers Chapter One: The Management Process Today Appendix: History of Management Thought Chapter Two Values, Attitudes, Emotions, and Culture: The Manager as a Person PART TWO: The Environment of Management Chapter Three: Managing Ethics and Diversity Chapter Four: Managing in the Global Environment PART THREE: Planning, Decision Making, and Competitive Advantage Chapter Five: Decision Making, Learning, and Creativity Chapter Six: Planning, Strategy, and Competitive Advantage PART FOUR: Organizing and Change Chapter Seven: Designing Organizational Structure Chapter Eight: Organizational Control and Change PART FIVE: Leading Individuals and Groups Chapter Nine: Motivation Chapter Ten: Leaders and Leadership Chapter Eleven: Effective Team Management Chapter Twelve: Building and Managing Human Resources PART SIX: Controlling Essential Activities and Processes Chapter Thirteen: Effective Communication Chapter Fourteen Operations Management: Managing Operations and Processes

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Book SynopsisStephen P. Robbins is Professor Emeritus of Management at San Diego State University and the world's best-selling textbook author in the areas of management and organizational behavior. His books have sold more than 12 million copies; have been translated into 20 languages; and have adapted editions for Canada, Australia, South Africa, India, and the Arab World. Dr. Robbins is also the author of the best-selling books, The Truth about Managing People, 4th ed. (Pearson, 2014) and Decide & Conquer, 2nd ed. (Pearson, 2015). In his other life, Dr. Robbins participates in masters' track competitions. Since turning 50 in 1993, he's won 23 national sprint championships; 14 world sprint titles; and set numerous US and world age-group records at 60, 100, 200, and 400 meters. In 2005, Dr. Robbins was elected to the USA Masters' Track & Field Hall of Fame. For a full bio, see his website.Table of ContentsPART 1: INTRODUCTION What Is Organizational Behavior? PART 2: THE INDIVIDUAL Diversity, Equity, and Inclusion in Organizations Job Attitudes Emotions and Moods Personality and Individual Differences Perception and Individual Decision Making Motivation Concepts Motivation: From Concepts to Applications PART 3: THE GROUP Foundations of Group Behavior Understanding Work Teams Communication Leadership Power and Politics Conflict and Negotiation Foundations of Organization Structure PART 4: THE ORGANIZATION SYSTEM Organizational Culture and Change Human Resources Systems and Practices Stress and Health in Organizations Comprehensive Cases

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Book SynopsisTrade Review“When Wall Street, world governments, and radical activists join forces in the name of ‘saving the planet,’ there can only be one goal: they get richer, while everyone else gets poorer. You Will Own Nothing is a well-researched and well-written wakeup call to everyone who wants to make sure that this does not happen.” — MICHAEL SHELLENBERGER, founder and president of Environmental Progress and bestselling author of San Fransicko and Apocalypse Never “If you don’t want to lose everything, own nothing, and live on a diet of bugs, then buy Carol Roth’s You Will Own Nothing—your battle plan for surviving the war with the new financial world order.” — DANA LOESCH, host of the nationally syndicated Dana Show and bestselling author “When it comes to who really rules the world and what kind of future they are shaping for the rest of us, so many things whispered and dismissed over the years have come into clear and undeniable focus. It’s not enough to know what’s happening and simply complain. Carol has laid out a plan for how to fight back and win.” — CHARLES PAYNE, CEO of Wall Street Strategies and television anchor

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Book SynopsisAre you ready to elevate your leadership and career to the next level? Do you wonder how successful senior leaders stay ahead of the curve and remain on top of their game???Ambition alone won't get you to the top or keep you there. But your performance advantage will.Leveraging her lifelong passion for high performance, Agnes Cserhati - a globally acclaimed performance coach and leadership expert - has distilled decades of experience working with some of the world's top leaders into the 12 key principles that unlock the secret to high performance.With razor-sharp precision, alongside her unrivalled ability to cut to the chase, Cserhati reveals actionable insights that will inspire, challenge, and motivate you to accelerate your success. Master pivotal shifts and strategies that distinguish exceptional leaders and reframe your perspective on success.From resilience and communication to the power of personal branding and influence, this indispensable guide challenges the status quo and uncovers growth opportunities that defy expectations, empowering you to redefine your leadership approach and change your career trajectory. Through real-life examples, game-changing practical insights and actionable expert advice, you'll discover how to: Maximise your own potential for successDrive high performance in yourself and othersMaster conscious and purposeful growth Your leadership career isn't just about achieving results -- it's about upholding extraordinary performance consistently. This book is your expert road map through a transformative journey towards unprecedented professional success. It's time to unleash your performance advantage!

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Book SynopsisDavid Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.'The most sought-after wizard in the advertising business.' Times MagazineFrom the most successful advertising executive of all time comes the definitve guide to the art of any sale.Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.

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Book SynopsisThe African Continental Free Trade Area, established in 2018, represented a monumental step forward for Africa in terms of meeting longstanding aspirations for greater economic and political integration. But it has nonetheless been met with scepticism in some quarters, both within the continent and beyond. ''Borderless Africa'' makes the case for the AfCFTA in an accessible and compelling way, without shying away from technical and academic debates. Francis Mangeni and Andrew Mold take us on a journey through the different dimensions and implications of the AfCFTA, the largest free-trade zone in the world, starting with its underlying economic rationale. Pointing to the numerous historical examples of successful regional integration, they argue that the African continent will need to take on board such lessons as the agreement is implemented. They discuss, too, the more controversial elements of the AfCFTA, including the freedom of movement protocol, contending that this should not be

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Book SynopsisA leading economic historian presents a new history of financial crises, showing how some led to greater globalization while others kept nations apartTrade Review“[A] fascinating book. . . . James’s surprising conclusion is that supply shocks promote globalisation, while demand shocks inhibit it.”—Martin Wolf, Financial Times, “Best Books of 2023—Economics”“A very enjoyable new book . . . applies the lens of whether each the seven advanced or set back the process of globalization to crises ranging from famines and blights in the 1840s via wars and depressions, commodity price hikes in the 1970s, the GFC and the Covid lockdowns and Russian invasion of Ukraine. . . . Masterly concise essays.”—Diane Coyle, Enlightened Economist (blog)“James’ analysis is persuasive, and his book offers an illuminating history of how our world became so globalized.”—Mark Buchanan, Nature“Seven Crashes . . . offer(s) necessary and sober updates to the literature on financial crises.”—Rémi Meehan, International Affairs“Seven Crashes . . . sheds light on our most recent period of economic uncertainty.”— Kyle Scott, LSE Review of Booksshortlisted for the Lionel Gelber Prize, sponsored by the Munk Centre for International Studies “An audacious historical interpretation of how global mega-shocks have driven globalization cycles over the last two centuries. Anyone hoping to forecast the future of the world economy should read it.”—Maurice Obstfeld, Class of 1958 Professor of Economics, University of California, Berkeley“Those who cherish economics will be fascinated by Harold James’s exploration of financial crises, and the ways in which they have validated the views of those economists who saw them coming.”—Edmund Phelps, winner of the Nobel Prize in Economic Sciences and director of the Center on Capitalism and Society, Columbia University“A brilliant book—James shows how economists often draw the wrong lessons from the past and why globalization is unlikely to vanish in the wake of the Covid-19 crisis.”—Odd Arne Westad, author of The Cold War: A World History“James’s masterful account sheds new light on how globalization has been shaped by economic crises since the nineteenth century and deepens our understanding of globalization’s opportunities and its challenges.”—Linda Yueh, author of The Great Crashes: Lessons from Global Meltdowns and How to Prevent Them“If you are looking for a book that puts the economic fallout from the Covid-19 pandemic into historical context and considers what it means for the economy’s future, this is it.”—Mark Zandi, author of Paying the Price: Ending the Great Recession and Ensuring a New American Century

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Book SynopsisINSTANT NEW YORK TIMES BESTSELLERLONGLISTED FOR THE FINANCIAL TIMES 2023 BUSINESS BOOK OF THE YEAR'A smart, savvy road map through the mayhem of the cryptocurrency madness.' —RON CHERNOW, Pulitzer Prize-winning author of Alexander HamiltonFrom “one of the crypto industry’s unlikely but most prominent critics” (Washington Post), an entertaining and well-researched account of the rise and fall of cryptocurrency. At the height of the pandemic, TV star Ben McKenzie was the perfect mark for cryptocurrency: a dad stuck at home with some cash in his pocket, worried about his family, armed with only the vague notion that people were making heaps of money on something he—despite a degree in economics—didn’t entirely understand. Lured in by grandiose, utopian promises, and sure, a little bit of FOMO, McKenzie dove deep into blockchain, Bitcoin, andTrade Review“If you're looking for a smart, savvy road map through the mayhem of the cryptocurrency madness, Easy Money is the guidebook for you. Ben McKenzie has given us a wry and knowing saga of his personal quest to expose the crypto charlatans, and his sleuthing uncovers a world of frauds, true believers, and opportunists that you won't soon forget.” * Ron Chernow, Pulitzer Prize–winning and New York Times bestselling author of Alexander Hamilton and The House of Morgan *“Ben McKenzie takes us on an amazing journey, guiding us through the astounding story of how a bizarre cast of swindlers and scammers persuaded millions of people to take leave of their senses and part with trillions of dollars, only to put them into the surreal and illusory world of so called ‘crypto assets’ and watch them vanish into thin air. When it is all over, the last couple of years will prove to have been one of the strangest episodes in the history of money.” * Liaquat Ahamed, Pulitzer Prize–winning author of Lords of Finance *“Ben McKenzie's Easy Money is a perfectly timed page-turner that gets to the heart of the fundamental scam that was (and is) the mania around cryptocurrency. It's a devastatingly well-told story of greed, con men, and endless gullibility. McKenzie goes down the rabbit hole, only to become a full-throated skeptic who then takes us along on his journey of enlightenment and discovery, proving once again that if something seems too good to be true, it probably is.” * William D. Cohan New York Times bestselling author of Power Failure and House of Cards *“Superb . . . the terrible story of our economic times.” * Julian Zelizer, coeditor of Myth America and professor of history and public affairs at Princeton University *“Easy Money is a deceptively ambitious project—at once a riveting account of the financial crime of the century, and a thoughtful meditation on the nature of democracy and what we owe each other.” * Zachary Carter, author of The Price of Peace: Money, Democracy, and the Life of John Maynard Keynes *“Easy Money is a smart, fast-paced, and timely exposé of corporate greed, fraud, and incompetence masquerading as genius. Simultaneously illuminating and infuriating, authors McKenzie and Silverman’s page-turning book goes on a global journey to explain how crypto is the latest Ponzi scheme orchestrated to seduce and defraud the masses while benefitting the very few.” * Wajahat Ali, author of Go Back to Where You Came From *“The perfect guide to the recent bitcoin hysteria…. gripping.” * Financial Times *One of the golden rules of finance is never invest in something you don’t understand. This book shows what happens when you ignore it. * Times of London *

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Book SynopsisTable of ContentsIntroduction 1 Part 1: Planning to Do a Transaction 9 Chapter 1: Explaining Mergers and Acquisitions 11 Chapter 2: Learning M&A Rules and Decorum 27 Chapter 3: Utilizing the M&A Process 37 Chapter 4: Making Sense of the Economics of M&A 43 Chapter 5: Finding Buyers and Sellers 67 Part 2: Marketing the Transaction 101 Chapter 6: Explaining and Influencing Valuation 103 Chapter 7: Creating and Reviewing an Offering Document 129 Chapter 8: Reading and Writing the Offers 161 Part 3: Selling the Transaction 177 Chapter 9: Selecting Advisors 179 Chapter 10: Hiring an Investment Banker 193 Chapter 11: Arranging Meetings Between Buyer and Seller 207 Chapter 12: Financing the Transaction 219 Chapter 13: Learning How to Negotiate Successfully 245 Part 4: Concluding and Combining 267 Chapter 14: Confirming Due Diligence 269 Chapter 15: Documenting the Transaction 283 Chapter 16: Closing and Integrating the Acquisition 293 Chapter 17: Ensuring a Successful Acquisition 309 Part 5: The Part of Tens 325 Chapter 18: Ten Transaction Pitfalls 327 Chapter 19: Ten Reasons Acquisitions Fail 331 Chapter 20: Ten Lurking Problems for Sellers 335 Index 339

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Book SynopsisMarketing was designed to show today's social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The authors explore both fundamentals and new marketing influences such as digital, social and mobile marketing, marketing analytics, and the psychology influencer on consumer behavior. Written in an engaging, highly visual format with up-to-date examples throughout for today''s mobile and modern students and instructors.? 

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Book SynopsisTrade Review"Despite remarkable successes, Galea argues, public health succumbed to a disturbing strain of illiberalism during the pandemic. . . .Galea makes a powerful case that to carry the worst illiberal outcomes from the pandemic into the next crisis would be a devastating mistake." -- Pamela Paul * The New York Times *"Galea is a good companion in navigating readers through the political thickets in which public health now operates. [Within Reason] is not about COVID-19, but the pandemic was an enormous stress test of public health and thrust public health into the center of politics and media attention." * The Lancet *“Powerful, erudite, and immersive—an essential treatise on our needed reformation in public health.” -- Alonzo Plough | Robert Wood Johnson Foundation“With equal dose of empathy and examination, Sandro Galea challenges us to undertake a deep exercise of self-reflection: how our hard-won political beliefs may betray us in the hope for a greater good. Within Reason is critically relevant for each of us—and all of us.” -- Julio Frenk | University of MiamiTable of ContentsIntroduction Foundations What Stories Will We Tell about COVID-19? Liberty and Health? Fear The Economics of Illiberalism How to Get Healthier and Wealthier during a Crisis Decision-Making in an Age of Social Media Borders in an Age of Pandemics UFOs, COVID-19, and the Return of Radical Uncertainty Why Do We Tell the Stories We Tell? The History of Soccer, the Butterfly Effect, and Public Health The Ongoing Challenge of Race Not in the Name of Public Health Health and the Opportunity to Think Freely Thinking in Groups or Thinking for Ourselves: In Praise of Iconoclasm The Challenge of Slow-Burning Threats The Ineluctable Role of the Faceless Bureaucrat Sectarianism and the Public’s Health Health in an Era of Resurgent Great Power Conflict “For Our Own Good” Heresies Why Health? The Spherical Cow Problem Public Health and the Temptations of Power Not Our Place The Radical Importance of Acknowledging Progress Who’s Left? Too Far, or Not Far Enough? A Case against Moralism in Public Health Resisting the Allure of Moral Grandstanding Resisting Our Suburban Impulses Checking Our Blind Spots We Need to Talk about Class Public Health and Tradition My Bias in Favor of Living Hopes Mercy and Our Present Moment A Case for Good Faith Argument “One Does Have Joys” A Playbook for Balancing the Moral and Empirical Cases for Health The False Choice of Diversity and Inclusion versus the Pursuit of Excellence Our Place in the Natural Order of Things What Do We Want from Our Political System? The Role of Experts and Community Voices Both The Aesthetics of a Healthier World Intellectual Cross-Training toward a Healthier World The Incredible Potential of New Technology The Consent of the Governed Spending Smarter A Populist Public Health In Praise of Objective Reality The Next Generation: The Kids Are (Probably) All Right In Conclusion Toward a Liberal Public Health Acknowledgments Index

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Book SynopsisCritical Theory: The Basics brings clarity to a topic that is confusingly bandied about with various meanings today in popular and academic culture.First defined by Max Horkheimer in the 1930s, critical theory now extends far beyond its original German context around the Frankfurt School and the emergence of Nazism. We now often speak of critical theories of race, gender, anti-colonialism, and so forth. This book introduces especially the core program of the first-generation of the Frankfurt School (including Horkheimer, Theodor W. Adorno, Erich Fromm, and Herbert Marcuse), and shows how this program remains crucial to understanding the problems, ideologies, and systems of the modern world, including capitalism, racism, sexism, and the enduring problems of colonialism. It explores basic questions like: What is critical theory? What can critical theory be? What should it be? Why and how does critical theory remain vital to understanding

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Book Synopsis''Buoyed by an appealing and measured sense of affection. Whether you love Marvel 3000 or you''re a Scorsese sympathisers, MCU is worth your time, being a pacy, lively account of the single most important studio of the century... This account offers a wealth of insight.'' - EmpireMarvel Entertainment was a struggling toymaker not even twenty years ago. Today, Marvel Studios is the dominant player both in Hollywood and in global pop culture. But what accounts for its stunning rise? In MCU, beloved culture writers Joanna Robinson, Dave Gonzales, and Gavin Edwards draw on more than a hundred interviews with actors, producers, directors, and writers to present the definitive chronicle of Marvel Studios and its sole, ongoing production, the Marvel Cinematic Universe. As they delve into the studio''s key moments - from the contentious hiring of Robert Downey Jr. for Iron Man to the negotiations over Disney''s acquisition of Marvel to studio head Kevin Trade Review'A superb chronicle of how Marvel Studios conquered Hollywood.... This definitive account of the Hollywood juggernaut thrills.' * Publishers Weekly *'The book every MCU fan needs to read.' -- Alan Sepinwall * author of The Sopranos Sessions *'A gift. Comprehensive, accessible, and entertaining, MCU makes for a great primer on a modern pillar of Hollywood entertainment.' -- Nicholas Quah * Vulture and New York Magazine *'I watched all the movies. I devoured all the articles. I listened to all the pods. I thought I knew everything there was to know about the MCU . . . and then I read this magnificent book. For fans, by fans; hilarious, gripping, and emotional; no infinity stone is left unturned. I loved it three thousand.' -- Damon Lindelof * Emmy-winning screenwriter *'A riveting, deeply researched history of the collaborative wizardry and backstage showdowns behind Marvel Studios' popcorn-movie empire.' -- Douglas Wolk * author of All of the Marvels *'Robinson, Gonzales, and Edwards deliver the definitive chronicle of the greatest cinematic achievement of all time. An absolute treasure trove of depth and detail that will delight both new Marvel fans and Marvel zombies from way back, like me.' -- Jeff Cannata'I thought I was an authority on the Marvel Cinematic Universe, but I was wrong. This impeccably researched and reported tome is both a propulsive page turner and a real peek behind the curtain into how you build a cultural phenomenon, brick by obsessive brick.' -- Marc Bernardin * screenwriter and comic book author *'A deeply researched and engagingly written spin through Marvel history that gives credit where it's due, without papering over cracks. Even the biggest fan will find new revelations and new perspectives in the often first-hand accounts of the studio's climb to world dominance.' -- Helen O’Hara * Empire Magazine *'At some point, the movies based on the Avengers superhero group and its individual members ceased to be just comic-book entertainment; they became cultural touchstones. Robinson, Gonzales, and Edwards bring extensive knowledge to the task of determining how, and they obviously love the craft of cinema . . . Something important took place when the Avengers assembled, and this book provides the background for the sprawling canvas.' * Kirkus Reviews *

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Book SynopsisTrade Review"A Choice Outstanding Academic Title of the Year""Indispensable. Deeply researched and powerfully argued, it is easily one of the most important studies of American governance in many years."---Simon Torracinta, Boston Review"Berman is well worth reading for deeply researched detail on how market-fundamentalist economics colonized the administrative state and thus weakened progressivism."---Robert Kuttner, American Prospect"The historical account in Thinking like an Economist, which makes up the bulk of the book, is an original, insightful, and persuasive story. . . . Berman provides a fresh perspective emphasizing a wide variety of microeconomic topics, including antitrust law, antipoverty policy, health care, and the environment."---Jason Furman, Foreign Affairs"Berman is at her best as an archeologist of ideas, digging through archives to excavate the origins of the economic style of reasoning and its takeover of federal policymaking."---Idrees Kahloon, The New Yorker"As a non-economist who writes about economics, I felt seen by Berman."---Peter Coy, New York Times"The import of her book is clear to me. It’s OK to believe there’s value beyond markets and competition, and while efficiency can be a useful goal in many cases, sometimes we should embrace deeper values around fairness, and dare I say it, right and wrong."---John Warner, Chicago Tribune"This outstanding work is highly recommended. . . . Essential." * Choice *"It turns out this kind of thinking—what Berman calls ‘the economic style of reasoning'—has taken over not just environmental policy but the entire US policy bureaucracy, to dismal results. It’s as much something Democrats have done to themselves as anything forced by the right. One always enjoys having one’s priors validated by scholars of much greater distinction than oneself, so I was delighted to read the book."---David Roberts, Volts"A captivating and detailed historical account of the rise of economics and economists’ influence within the US Administration during the 1960s and 1970s."---Cléo Chassonnery-Zaïgouche and Aurélien Goutsmedt, Oeconomia"An engaging account of the role that economists and government advisors with an economics training played in shaping public policy in the US during the post-war period. . . .Very well written and extremely erudite."---Giulio Zanella, Oeconomia

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Book SynopsisTable of ContentsIntroduction 1 Part 1: Getting Started with Commodities 5 Chapter 1: Investors, Start Your Engines! The Basics of Commodities 7 Chapter 2: The Pros and Cons of Commodities 19 Part 2: In Power: Making Money in Energy 39 Chapter 3: It’s a Crude World: Investing in Crude Oil 41 Chapter 4: What a Gas! Investing in Natural Gas 57 Chapter 5: Investing in Renewable and Alternative Energy 69 Chapter 6: Investing in Energy Companies 89 Part 3: Investing in Metals and Agricultural Products 105 Chapter 7: All That Glitters: Investing in Gold, Silver, and Platinum 107 Chapter 8: Considering Steel, Aluminum, Copper, and Other Metals 125 Chapter 9: Unearthing Top Mining Companies 141 Chapter 10: Trading Agricultural Products 151 Part 4: Choosing an Investment Approach 171 Chapter 11: Welcoming Commodities into Your Portfolio 173 Chapter 12: Investing in ETFs and Commodity Indexes 187 Chapter 13: Getting a Grip on Futures and Options 207 Chapter 14: Choosing a Professional and Trading Accounts 225 Part 5: The Part of Tens 245 Chapter 15: Ten Market Indicators You Should Monitor 247 Chapter 16: Ten Investment Vehicles for Commodities 253 Index 259

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Book SynopsisFrom "The Godfather of FI", a follow-up to his international bestselling personal finance sensation The Simple Path to Wealth! Pathfinders brings together scores of amazing and insightful real-life stories from real people on the journey to financial independence-providing practical encouragement and inspiration for anyone who wants to join them. Lighting the way in the real world to The Simple Path to Wealth, these are fascinating, heartfelt, often surprising tales: - of struggles overcome and the rewards that followed - of enterprising solutions to unexpected problems - of sacrifices made and the kindness of strangers - of surprisingly simple steps-and the amazing places they can take you and much, much more. Author JL Collins accompanies these readers' stories with reflections on his "rules for the road"-as well as a candid conversation about the journey to financial freedom with his daughter, the inspiration for his original international bestseller. Pathfinders is the ultimate companion for your own journey to financial freedom-and the true and lasting wealth that lies at the end.

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Book SynopsisToday it offers data, analysis and opinion on stocks, mutual funds and fixed-income investment across and investment advisory services through its affiliate, Independent Advisors Private Limited.

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Book SynopsisTable of ContentsIntroduction 1 Part1: Economics: The Science of How People Deal with Scarcity 5 Chapter 1: What Economics Is and Why You Should Care 7 Chapter 2: Cookies or Ice Cream? Exploring Consumer Choices 23 Chapter 3: Producing Stuff to Maximize Happiness 37 Part 2: Microeconomics: The Science of Consumer and Firm Behavior 59 Chapter 4: Supply and Demand Made Easy 61 Chapter 5: Introducing Homo Economicus, the Utility-Maximizing Consumer 87 Chapter 6: The Core of Capitalism: The Profit-Maximizing Firm 105 Chapter 7: Why Economists Love Free Markets and Competition 129 Chapter 8: Monopolies: Bad Behavior When Competition Is Lacking 155 Chapter 9: Oligopoly and Monopolistic Competition: Middle Grounds 177 Part 3: Applying the Theories of Microeconomics 195 Chapter 10: Property Rights and Wrongs 197 Chapter 11: Asymmetric Information and Public Goods 209 Chapter 12: Internet Economics: Networks and Platforms 225 Chapter 13: Behavioral Economics: Investigating Irrationality 245 Part 4: Macroeconomics: The Science of Economic Growth and Stability 263 Chapter 14: How Economists Measure the Macroeconomy 265 Chapter 15: Inflation Frustration: Why More Money Isn’t Always Good 285 Chapter 16: Understanding Why Recessions Happen 303 Chapter 17: Fighting Recessions with Monetary and Fiscal Policy 329 Chapter 18: Grasping Origins and Effects of Financial Crises 359 Part 5: The Part of Tens 369 Chapter 19: Ten Seductive Economic Fallacies 371 Chapter 20: Ten Economic Ideas to Hold Dear 379 Chapter 21: Ten (Or So) Super-Famous Economists 383 Chapter 22: Ten (Or So) Recent Nobel Laureates in Economics 391 Glossary 397 Index 405

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Book SynopsisMaster the demand forecasting skills you need to decide what resources to acquire, products to produce, and where and how to distribute them. For demand planners, S&OP managers, supply chain leaders, and data scientists. Demand Forecasting Best Practices is a unique step-by-step guide, demonstrating forecasting tools, metrics, and models alongside stakeholder management techniques that work in a live business environment. You will learn how to: Lead a demand planning team to improve forecasting quality while reducing workload Properly define the objectives, granularity, and horizon of your demand planning process Use smart, value-weighted KPIs to track accuracy and bias Spot areas of your process where there is room for improvement Help planners and stakeholders (sales, marketing, finances) add value to your process Identify what kind of data you should be collecting, and how Utilise different types of statistical and machine learning models Follow author Nicolas Vandeput's original five-step framework for demand planning excellence and learn how to tailor it to your own company's needs. You will learn how to optimise demand planning for a more effective supply chain and will soon be delivering accurate predictions that drive major business value. About the technology Demand forecasting is vital for the success of any product supply chain. It allows companies to make better decisions about what resources to acquire, what products to produce, and where and how to distribute them. As an effective demand forecaster, you can help your organisation avoid overproduction, reduce waste, and optimise inventory levels for a real competitive advantage.

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Book SynopsisCrush Convention, Command Respect, and Conquer Your Rivals on Your Road to Success Rules-breakers and mavericks, rejoice! Your definitive guide to business success has arrived, ready to shatter the chains of mediocrity. Embark on an audacious journey that will challenge everything you thought you knew about business.Using Dan S. Kennedy’s no-nonsense methods, this revised edition of his best-selling book, “No B.S. Guide to Succeeding In Business by Breaking All the Rules” brings his tried-and-true techniques into the modern day, ensuring you’re equipped to conquer the challenges of today’s business landscape. But make no mistake, this book is not for the faint of heart. If you’re comfortable with the status quo, it’s time to turn back now—this journey is reserved for those daring enough to break free from convention.Welcome to your no B.S. guide- your personal blueprint to unconventional success. Bid fa

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Book Synopsis

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Book Synopsis

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Book SynopsisWhy do some countries succeed while others struggle? Why are some firms profitable while rivals fail? Why do some marriages thrive and others end in divorce? These questions seem unrelated, but societies, companies, and marriages have one important thing in common: they involve more than one individual. They thus face the same fundamental challenges. How can people be made to help rather than hurt each other? How can they use sacrifice, cooperation, and coercion to promote the common good? In this introductory text, Tore Ellingsen equips readers to answer essential questions around the success and failure of humans in groups, drawing on behavioral game theory, psychology, and sociology. He emphasizes how other-regarding preferences such as altruism and dutifulness matter for societies’ prosperity, and analyzes the role of culture in the form of shared values and understandings. One lesson is that cooperation is facilitated when people anticipate that they will hold common memories of past behavior, especially if agreements take precedence over leaders’ authority. A groundbreaking text, Institutional and Organizational Economics is essential reading for students and scholars of economics, political science, sociology, and public administration.Trade Review“Institutional and Organizational Economics not only provides a superb development of the ideas of organizational economics, using the tools of basic game theory, but also offers fascinating connections to history, sociology, and literature. A tour de force.”Oliver D. Hart, Harvard University“This slim volume offers an amazing wealth of ideas about institutions and organizations. The exposition nicely combines historical and experimental evidence with clear and simple behavioral game theoretic explanations. A book to instruct and delight students and scholars alike.”Avinash Dixit, Princeton UniversityTable of ContentsPreface1 The Organizational Challenge2 Sacrifice3 Selfishness, Rationality, and Utility4 Situations, Games, and Cooperation5 Shared Understandings and Values6 Predicting Behavior in Games7 A Model of Anarchy8 Changing the Game9 Coordination10 Authority’s Limitations11 Relationships12 Third-party Punishment13 Coercion: Costs and Benefits14 Contracts and Governance15 Limited Liability and Corporate Finance16 Asymmetric Information17 Application: The Oil-Pool Problem18 Conclusion19 More Food for Thought20 Further ReadingPostfaceAnswers to ExercisesNotesReferencesIndex

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Book SynopsisWhen James Womack, Daniel Jones, and Daniel Roos wrote THE MACHINE THAT CHANGED THE WORLD in 1990, Japanese automakers, and Toyota in particular, were making a strong showing by applying the principles of lean production. However, the full power of lean principles was unproven, and they had not been applied outside of the auto industry. Today, the power of lean production has been conclusively proved by Toyota''s unparalleled success, and the concepts have been widely applied in many industries. Based on MIT''s pioneering global study of industrial competition, THE MACHINE THAT CHANGED THE WORLD offers a groundbreaking analysis of the entire lean business system, including product development, supplier management, sales, service, and production - an analysis even more relevant today as GM and Ford struggle to survive and a wide range of British abd American companies embrace lean production. A new Foreword by the authors brings the story up to date and details how their predictions were right. As a result, this reissue of a classic is as insightful and instructive today as when it was first published.

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