Description
Book SynopsisAbout our authors
Kenneth C. Laudon was a professor of information systems at New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology.
At NYU's Stern School of Business, Ken Laudon taught courses on Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility (Ethics), and Electronic Commerce and Digital Markets. Ken Laudon's hobby was sailing.
Carol Guercio Traver is a graduate of Yale Law School and Vassar College. She has many years of experience representing major corporations, as well as small and medium-sized businesses, as an attorney with NYC law firm
Table of Contents
PART I: INTRODUCTION TO E-COMMERCE
- The Revolution is Just Beginning
- E-commerce Business Models and Concepts
PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE
- E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform
- Building an E-commerce Presence: Websites, Mobile Sites, and Apps
- E-commerce Security and Payment Systems
PART III: BUSINESS CONCEPTS AND SOCIAL ISSUES
- E-commerce Marketing and Advertising Concepts
- Social, Mobile, and Local Marketing
- Ethical, Social, and Political Issues in E-commerce
PART VI: E-COMMERCE IN ACTION
- Online Retail and Services
- Online Content and Media
- Social Networks, Auctions, and Portals
- B2B E-commerce: Supply Chain Management and Collaborative Commerce
Index
