Description

Book Synopsis

Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they’re looking for sustainable, profitable growth.

This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.

The Smart Branding Book: How to build a

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£9.49

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RRP £9.99 – you save £0.50 (5%)

Order before 4pm today for delivery by Fri 19 Dec 2025.

A Paperback / softback by Dan White

1 in stock


    View other formats and editions of The Smart Branding Book: How to build a by Dan White

    Publisher: LID Publishing
    Publication Date: 19/01/2023
    ISBN13: 9781911687702, 978-1911687702
    ISBN10: 1911687700
    Also in:
    Business, Finance & Law Brands and branding

    Description

    Book Synopsis

    Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they’re looking for sustainable, profitable growth.

    This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.

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