Description

Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.

• Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.

• New chapter on "Artificial Intelligence and Service Robotics" and the implications for service marketing.

• New research references and examples in every chapter of new business models such as Airbnb and Uber along with greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service.

• McGraw Hill’s Connect provides personalized reading experience with Smartbook, variety of test bank questions and Application-Based Activities supporting critical thinking and application skills development.

Services Marketing: Integrating Customer Focus Across the Firm ISE

Product form

£56.99

Includes FREE delivery
Usually despatched within 3 days
Paperback / softback by Valarie Zeithaml , Mary Jo Bitner

1 in stock

Short Description:

Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate... Read more

    Publisher: McGraw-Hill Education
    Publication Date: 06/03/2023
    ISBN13: 9781266287152, 978-1266287152
    ISBN10: 1266287159

    Number of Pages: 560

    Non Fiction , Business, Finance & Law

    Description

    Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.

    • Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.

    • New chapter on "Artificial Intelligence and Service Robotics" and the implications for service marketing.

    • New research references and examples in every chapter of new business models such as Airbnb and Uber along with greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service.

    • McGraw Hill’s Connect provides personalized reading experience with Smartbook, variety of test bank questions and Application-Based Activities supporting critical thinking and application skills development.

    Customer Reviews

    Be the first to write a review
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)

    Recently viewed products

    © 2024 Book Curl,

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account