New international tourism, hospitality and events case studies from both SMEs and large-scale businesses are integrated throughout to show applications of strategic management theory. New Technology Focus short cases are included, as well as longer combined sector case studies on topics such as
Table of Contents
Part 1: Strategy and the Tourism, Hospitality and Events Contexts 1. Strategy and Strategic Objectives for Tourism, Hospitality and Event Organizations. 2. Introduction to Strategy for Tourism, Hospitality and Events. Part 2: Analysing the Internal Environment. 3. Tourism, Hospitality and Event Organizations – The Operational Context: Sources of Competitive Advantage. 4. Tourism, Hospitality and Event Organizations – The Human Resources Context. 5. Tourism, Hospitality and Event Organizations – The Financial Context. 6. Tourism, Hospitality and Event Organizations – The Products and Markets Context. Part 3: Analysing the External Environment and SWOT. 7. The External Environment for Tourism, Hospitality and Event Organizations – The Macro Context. 8. The External Environment for Tourism, Hospitality and Event Organizations – The Competitive Context. 9. SWOT Analysis for Tourism, Hospitality and Event Organizations. Part 4: Strategic Options. 10. Competitive Strategy for Tourism, Hospitality and Event Organizations. 11. Strategic Directions for Tourism, Hospitality and Event Organizations. 12. Strategic Methods of Development for Tourism, Hospitality and Event Organizations. 13. Strategic Evaluation and Selection for Tourism, Hospitality and Event Organizations. Part 5: Strategy in Action. 14. Strategic Implementation for Tourism, Hospitality and Event Organizations. 15. International and Global Strategies for Tourism, Hospitality and Event Organizations. 16. Sustainability Strategy for Tourism, Hospitality and Event Organizations. 17. Strategic Management for Tourism, Hospitality and Event Organizations – Strategy in Practice. Part 6: Case Analysis for Tourism, Hospitality and Events. Case Study Summary. Case/Chapter Correlation. Case 1 Competing or Cooperating in the Airline Industry: Strategic Alliances or Going it Alone?. Case 2 Thomas Cook vs TUI: Survival of the Fittest. Case 3 Queensland Australia: Tourism and Events – Strategic Positioning and Promotion. Case 4 IHG – Competing on the World Stage. Case 5 RX – Strategic Issues for a Leading Events Management Company. Case 6 Airbnb: Back to the Future – a ‘Disruptor’ for Global Hospitality.
