Business communication, etiquette and presentation Books

Book SynopsisPublic speaking can be terrifying. For David Nihill, the idea of standing in front of an audience was scarier than cliff jumping into a thorny pit of spiders and mothers-in-law. Without a parachute or advanced weaponry. Something had to change. In what doesn't sound like the best plan ever, David decided to overcome his fears by pretending to be an accomplished comedian called "Irish Dave" for one full year, crashing as many comedy clubs, festivals, and shows as possible. One part of the plan was at least logical: he was already Irish and already called Dave. In one year, David went from being deathly afraid of public speaking to hosting a business conference, regularly performing stand-up comedy and winning storytelling competitions in front of packed houses. And he did it by learning from some of the best public speakers in the world: stand-up comedians. Do You Talk Funny?: 7 Comedy Habits to Become a Better (and Funnier) Public Speaker shows how the key principles of stand-up comedy can be applied to your speaking engagements and presentations to make you funnier, more interesting, and better looking. (Or at least two of the three.) Whether you are preparing for a business presentation, giving a wedding toast, defending your thesis, raising money from investors, or simply want to take on something you're afraid of, this book will take you from sweaty to stage-ready. You'll learn how to: - Craft a story and content that your audience will want to listen to - Find the funniest parts of your material and how to get to them faster - Deal with stage fright - Master the two most important parts of your performance: timing and delivery Ten percent of the author's proceeds from this book will go to Arash Bayatmakou via Help Hope Live until he is fully back on his feet and thereafter to one of the many facing the same challenges after suffering a severe spinal cord injury.Trade Review"David Nihill talks funny. He also writes funny. But his book isn't just entertaining, it's incredibly useful. It's packed with effective and easy-to-implement tips that have helped me in my presentations." --AJ Jacobs, author of Drop Dead Healthy and The Year of Living Biblically "Your next talk will be 10 times more entertaining if you read this book." --Charlie Hoehn, author of Play It Away: A Workaholic's Cure for Anxiety "This is a book you don't just read, it's a book you DO. Look, I'm such an expert in this field that I'm quoted in the book, and even I learned a tremendous amount reading it, so I'm gonna guess you will too." --Bill Grundfest, Golden Globe Winner, 3 Time Emmy Nominee, Founder of NYC's Comedy Cellar "It is one of those rare books that makes you think, laugh, and embrace your quirky self. In an inspiring and entertaining manner, Do You Talk Funny? teaches you how to find your inner storytelling mojo. A great read!" --Michael Margolis, CEO, Get Storied "Not only does David nail how to add funny to your talks, he also practices what he preaches in this very entertaining read. My two complaints are: 1) This book didn't exist when I started as a speaker and 2) I didn't write it." --Andrew Tarvin, author of Humor That Works, award-winning speaker, NYC-based comedian "From writing to performing to where to put your hands, David Nihill will help you become a more humorous storyteller." --Peter McGraw, University of Colorado professor, director of the Humor Research Lab (HuRL), coauthor of The Humor Code: A Global Search for What Makes Things Funny "Read this book and you'll enjoy presenting to people, they'll enjoy listening to you and crucially they'll happily retain your message. A riveting read, a super story, and awesome advice." --Neal O'Gorman, CEO, Artomatix "David's rich life experiences shine through in this wildly entertaining guide to public speaking. Whether you're reading it for fun or to stand out at your next business presentation, I promise you'll be inspired." --Sami Aziz, Producer on ABC's Shark Tank and two-time Emmy Award Winner

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Book SynopsisTable of ContentsForeword, by Dr. Katherine BaickerIntroductionPart I. The Thinking Behind Effective Policy Analysis1. Clear Thinking Leads to Clear Writing2. Mastering Deductive, Evaluative, and Prescriptive Policy Answers3. Meeting the Unique Needs of Your ReaderPart II. The Art of Policy Storytelling4. Developing Stronger Policy Recommendations Using Human-Centered Design5. How to Haunt Your ReadersPart III. The Craft of Policy Storytelling6. How to Structure Policy Memos and Briefs for Maximum Impact7. Deductive and Unified Paragraphs8. Coherent Paragraphs9. Clear and Concise SentencesPart IV. The Necessity of Revision10. Eleven Strategies for Ruthlessly Pruning Needless Words11. Being Your Own Best EditorPart V. The Finishing Touches12. Quoting and Paraphrasing Sources Properly13. Making Figures, Tables, and Charts Work for Youby James Bennett14. A Style Guide for Policy WritingAcknowledgmentsNotesSuggested Further ReadingAbout the AuthorIndex

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Book SynopsisHow to master the art of persuasionfrom the bestselling author of Talk Like TED.Ideas don't sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn't good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a soft skillit is the human edge that will make you unstoppable, irresistible, and irreplaceableearning you that perfect rating, that fifth star.In Five Stars, Carmine Gallo breaks down Aristotle's ancient formula of persuasion to inspire contemporary audiences. As the nature of work changes and technology carries things across the globe in a moment, communication skills become more valuablenot less. When people express their ideas effectively, they're more likely to win dream jobs, sell products, build brands, and trigger movements. Gallo

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Book SynopsisRelationships are at the heart of everything in life. But whilst we invest a considerable amount of effort into our personal relationships, we often overlook the professional kind. Yet this is the area of our lives where our investment of positive effort will generate significant benefits. Great Networking is full of candid, personal accounts of the ups and downs faced on the journey to become good at professional relationships, with real-life lessons from those who have developed mastery in connecting with others. Bringing into play social media and the virtual angle, this is a complete, unique guide for soulful professional relationship-building in the 21st century, from a practitioner who has walked the walk and who is sharing what she has learned over a 20-year career in professional services.

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Book SynopsisA collection covering all aspects of ethics in the work of science communication, for scientists and communications professionals alike.Trade Review"There is a glaring absence of scholarship on the ethics of science communication, and an urgent need for resources such as this volume that offer a critical context on ethics that is both rigorous in its depth and scope, but also accessible and useful to a diversity of readers, including scientists and communication practitioners. This book will instantly and immediately be the leading source on the ethics of science communication."--Matthew Nisbet, Northeastern University and editor-in-chief of "Environmental Communication" "Ethical dimensions of science communication compose an arena vastly underserved by the extant literature. This book does a convincing job of demonstrating that ethical judgments--whether intentional or not--saturate the construction of science messages and then offers a thoughtful and readable portal into the topic. It's about time."--Sharon Dunwoody, University of Wisconsin-Madison "This book richly reminds us that every act of communication requires ethical consideration--and science communication is no exception. The authors draw out ethical principles addressing the obligations owed to readers, sources, and subjects of science communication. Detailed case studies show these principles at work in stories ranging from love drugs to genetic testing and biotechnology, to media coverage of the recovery of an Incan virgin sacrificed to the gods. The editors and authors are helping all science communicators become more reflexive about the complexities of their actions, which in turn increases the capacity for all of us to have deeper conversations about science, science communication, and society."--Bruce V. Lewenstein, Cornell University

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Book SynopsisThe Storytelling Workbook is a nine-week programme (based on Anthony Tasgal's 'rule of three') to help you learn to better tell your own narrative and present your story whether it be for your CV, your dating apps or your own personal writing. It is an entertaining, instructive and interactive guide to becoming a better storyteller across all facets of your personal and professional life. Including a mix of case studies, advice and exercises, this workbook is structured into three sections: before, during and after. In the before section, you will learn to free yourself from reductionism, obsession with numbers, facts, data and 'messaging'; in the during section, you will concentrate on finding simplicity, meaning and depth; while finally, in after, you will come to understand how to write less and think more and ultimately to keep writing again and again.

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Book SynopsisThe book prepares professionals for the fourth Industrial Revolution by introducing and developing essential twenty-first-century skills like creativity, problem-solving, innovation, and design thinking to help them stay relevant in the evolving business world.

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Book SynopsisHarry Key is from Australia but currently based in London. He trained as an actor before moving to India where he worked as a Bollywood actor and as a voice artist. He is now a speech and confidence coach, helping people speak with flair and authenticity. He also runs flirting workshops and delivers training programs for a variety of corporate clients, including the BBC Worldwide, GSK and MTV.Table of ContentsIntroduction Part 1: The Voice Why your voice matters Breathe with your belly Be mindful of your voice Perfect a Storyteller’s Voice Physical Confidence Part 2: The Words Go with the flow Good speaking is mostly listening The art of persuasion Storytelling Public speaking Part 3: The Style Reading your audience The provocative style Establish your rules of engagement Sustaining your momentum

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Book SynopsisThis book will protect your audiences from the following disorders: Death by PowerPoint Tedium Compulsive fidgeting Losing-the-Will-to-Live SyndromeNearly all of us have to pitch or present our ideas, whether in a formal setting like a theatre, at a company conference, in a classroom or even selling a concept one-to-one to our boss. In Rock your Presentation, Nigel Barlow, a professional keynote speaker and creative coach to many of the world''s most famous organisations, gives you inspiring insights and practical techniques to ''rock up'' your presentation or speech. Many of these tips come from exploring what makes great music so moving and impactful, and are easy to apply to make your own talks more dynamic and memorable. Try changing your key for different emotional impact; come up with a stronger chorus and an exciting climax; create your speaker''s rider; be a protest Trade ReviewA fresh and incisive work on injecting passion into your presentations * Scottish Business Insider *Nigel Barlow approaches the subject of presenting in a fresh and interesting way with plenty of practical tips and advice. While we can all hum along to a hundred songs, he shows clearly why so many talks are so forgettable - and how to make them work. -- Benjamin Ball, Director of Benjamin Ball AssociatesRock Your Presentation by Nigel Barlow is a book that is much more than the sum of its parts. It is a book that uses a metaphor for its inspiration and its structure, but unlike so many books like that, the metaphor works and never grows tired. Even without the 'it', the content is golden and reading it reminds me of hearing a Beatles album for the first time at age 14. -- Jim Harvey, MD, The Message Business

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Book SynopsisThe indispensable Sunday Times bestselling guide to succeeding in negotiations where failure is not an option, from one of the world''s most experienced kidnap for ransom negotiators.Scott Walker has probably one of the most difficult jobs in the world. When pirates have hijacked a ship, when a criminal gang has kidnapped someone, when an entire company''s future is being held to ransom from a cyber-attack, Scott is the person who gets called in. He has successfully negotiated more than 300 such incidents using the principles in this book.His methods, centred in empathy, active listening, trust-based influence and emotional control, will help you achieve the outcome you want. Regardless of whether you''re an executive in a multi-national organisation, the owner of a small business, a local sports team coach or running the family household, you''re negotiating every single day, whether you realise it or not.Learn the skills Scott uses to rTrade ReviewWhat a brilliant book! Encouraging, practical, enjoyable, helpful. I'm left feeling determined to harness my inner red centre and to no longer be taken hostage by my own negative mindset -- Cathy RentzenbrinkScott has spent years honing his negotiation skills in some of the most high stress situations imaginable, times when people's lives are on the line. This book captures all his wisdom and shows you how to apply it to everyday life. It is a step-by-step masterclass in communication excellence -- Andy McNabScott Walker's Order Out of Chaos is a manual for navigating modern life. The lessons within hold the key to harmony and influence in business and relationships -- Colonel Tim Collins OBEIf you're looking for a book that will provide you with a toolbox of simple but effective hacks to improve your communication skills and achieve better, fairer outcomes at work and in life, look no further than Scott Walker's excellent Order Out of Chaos. Scott takes you behind the scenes of real-life hostage negotiations and shares with you the key lessons from his many years of experience in this high-risk area of law enforcement. This book will help you achieve success in work and life, and ultimately become a better colleague, a better friend and a better parent -- Iain Donnelly, former Special Branch detective, author and podcast host of Tango Juliet Foxtrot: Where did it go wrong for British policing?'Order Out of Chaos is the go-to guide for 'the most important skill you will ever learn', and as one of the world's most experienced kidnap for ransom negotiators, Scott Walker's approach to negotiation is field-tested, intuitive and readily applicable, not only to save others but to also help us lead successful and fulfilled lives at work and home. -- Rasmus Hougaard, founder and Managing Partner, Potential ProjectA compelling, practical overview of how to master your mind and influence outcomes -- Dr. Mark Atkinson, MBBS, founder of Psychological Fitness International and author of True HappinessA highly informative and readable guide for anyone who wants to become a better communicator. Written by someone who really knows what they're talking about -- John Sutherland, Sunday Times bestselling author of Blue and The SiegeOrder Out of Chaos is a handbook for life. An astonishing step-by-step guide on how to get the best from yourself and others. By drawing on his experiences in negotiating for people's lives, Walker's accessible style makes this book essential for anyone who is serious about communicating better for a happier, healthier and more meaningful life -- Graham Bartlett, Sunday Times bestselling author of Death Comes Knocking and Bad for GoodOrder Out of Chaos is exactly what Scott brought to every case he was involved with. In this book he explains the techniques and tactics he used to achieve the best outcome for the victims and their families. Comprehensive and holistic, his approach is applicable to both the everyday and extraordinary, which makes it essential reading for anyone negotiating against the odds or just navigating ordinary life -- Tim Lambon, former director response, NYA InternationalFilled with tips and exercises to further the reader's understanding of themselves and others -- Emily Hough * Crisis Response Journal *All of us have experience of letting our emotions or ego get the better of us; Walker has learned how to master his, in even the most volatile circumstances -- Elle Hunt * Guardian *It's just the best book, five out of five -- Chris EvansIf you're ever feeling stressed, call Scott Walker. The hostage negotiator has, for over a decade, been the calm, reassuring, rational voice in terrifying, often life-or-death situations -- Kasia Delgado * i News *

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Book SynopsisWant to be your own boss? Or want to be THE boss? Start here.Believe. Build. Become. is a hands-on manual designed to help any woman develop the skills and mindset she needs to become a successful leader. Based on the AllBright Academy courses created by entrepreneur Debbie Wosskow (OBE, Founder of Love Home Swap) and leading businesswoman Anna Jones (former CEO of Hearst), Believe. Build. Become. offers a chapter-by-chapter system for readers to work through, focusing on the skills and confidence required to master the mindset of leadership. Debbie and Anna also reveal their own journeys to success - the gritty reality, the lessons learned and how they really got to the top. This is an inspirational, practical and accessible guide to becoming the boss you want to be.

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Book SynopsisDelivering professional presentations of scientific work is an important part of an academic''s life. Oral presentations are important not only because you present your scientific work, but also because you present yourself to potential hiring committees, grant committees, and collaborators. This book uses insights from the field of psychology, as well as from the theatre, to teach you how to make a lasting impression. It addresses core topics such as how to design presentation slides, how to practice, and how to deliver your presentation to a range of audiences. Useful exercises are provided to help you cope with presentation anxiety, make the most out of conferences, and adapt your presentation to various formats, audiences, and cultures. It is not easy to present with impact, but this book contains the guidance you need to master the art of presenting.Trade Review'This book should be the go-to resource for anyone who wants to improve their oral presentation skills. It covers every aspect of presenting, from preparation to stress-management. The authors benefit from their own rich experience with presenting scientific work and write in an accessible, often humorous way.' Bianca Beersma, Full Professor of Social Sciences and Organisation, Vrije University, the Netherlands'Finally, a book that gives invaluable advice and examples on how to prepare and give presentations. I wish I’d had this earlier in my career … but I can use it now (maybe you can teach an old dog new tricks)! I am definitely assigning this book to our incoming graduate students.' Kipling D. Williams, Distinguished Professor, Purdue University, USA'Find the answer to any questions you can think of about scientific presentations in this book. It advises on a wide range of subjects, from poster presentations to TED talks. Tips, check-lists, and techniques are supplied in an encouraging manner. This is an indispensable resource for early career researchers and senior scientists.' Kai Sassenberg, Head of the Knowledge Media Research Center’s Social Processes Lab and full Professor, University of Tübingen, Germany'This is a highly accessible, practical guide to presenting and is a must-read for any academic. You will find everything there is to know about presenting, from designing slides to managing presentation anxiety, and it reminds you of the main target of any academic presentation: delivering your core message.' Esther Kluwer, Associate Professor of Social Psychology, Utrecht University, and Professor (by special appointment), Radboud University, the NetherlandsTable of ContentsPart I. Preparing your Presentation: 1. The core message; 2. The pieces of the puzzle; 3. It's all about design: slide design; 4. Practice, practice, practice; Part II. Delivering your Presentation: 5. The moment of truth: Stand up and deliver; 6. Discussion time; 7. Verbal and non-verbal behaviour; 8. How to deal with stress; Part III. Adapting your Presentation: 9. Various presentation formats; 10. Cultural differences; 11. Addressing different audiences; Part IV. Attending Oral Presentations: 12. How to be a good audience member; 13. Making the most of conferences; References; Index.

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Book SynopsisAssuming no prior linguistics background, this introductory textbook summarises key topics and issues from workplace discourse research in a clear and accessible manner. The topics covered include how people issue directives, use humour and social talk, and how they manage conflict and disagreement. The role of language in the enactment of identity is also explored, in particular leadership, gender, and cultural identity, along with the implications and applications of workplace research for training and communications skills development. Over 160 international examples are provided as illustration, which come from a wide range of workplace settings, countries and languages. The examples focus on authentic spoken discourse, to demonstrate how theory captures the patterns found in everyday interaction. Introducing Language in the Workplace provides an excellent up-to-date resource for linguistics courses as well as other courses that cover workplace discourse, such as business communicaTrade Review'This book provides an excellent resource for anyone interested in workplace communication. Packed with useful real-world examples and providing a very comprehensive account of key topics in professional communication, Introducing Language in the Workplace is both engaging and accessible. I will certainly be using this book for teaching and would highly recommend it to students, practitioners and academics.' Małgorzata Chałupnik, University of Nottingham'This book helps students, researchers and professionals connect abstract concepts and theories, like leadership, gender or power to specific instances of communication. The book guides the reader through detailed analyses of workplace interactions, offering both a long needed resource for instances of real-life data and a welcome guide to applying a range of analytical methodologies.' Erika Darics, Aston University'This comprehensive, accessible and timely book explores key topics related to language in workplaces, such as how gender is relevant to the way people communicate at work, or why small talk can be so important to the development of relationships with colleagues, or why we tell stories. Dr Vine lucidly demonstrates the value of analysing authentic interactions, both from a research perspective and in terms of feeding back to workplaces.' Michael Handford, Cardiff University'Requiring no previous knowledge of linguistics, this book provides an excellent and up-to-date introduction to spoken workplace discourse which will be highly relevant for students of language and business alike. It presents a range of approaches to analysing workplace interaction in an accessible manner, while the social constructionist theory underpinning all these approaches encourages readers to develop a differentiated and critical understanding of the topics covered. Special and original features include the wealth of spoken data excerpts from all over the world, the chapter summaries and exercises at the end of each chapter, as well as a final chapter with a discussion of implications and applications of each research topic.' Almut Koester, Vienna University of Economics and Business'Moving beyond the world of 'corporate discourse' this book focuses on real world talk in a diverse range of workplace settings and occupations. Its approach and accessible style make it useful and interesting to a wide audience. Shifting from the traditional self-report data, contributors present authentic interactions in many contexts including talk between employees and clients, bus passengers, emergency management interaction and a lawyer's courtroom summing up. As a result, the book provides fascinating insights into what people actually say and do in the workplace rather than what they say they do. A must-read for both scholars and practitioners.' Jeannie Fletcher, Massey University, Auckland'This exciting new textbook will be a much-needed addition to the growing field of language studies in the workplace. Including the voices of several international research experts, Bernadette Vine has succeeded in producing an excellent introductory volume, which covers a number of crucial areas of contemporary workplace research. It is brought to life by an impressive range of authentic workplace interactions. It is a must-read for any language student interested in exploring the practical applications of linguistics.' Louise Mullany, University of NottinghamTable of ContentsPart I. Introducing Language in the Workplace: 1. Introducing language in the workplace; 2. Approaches to exploring language in the workplace with contributions by Jonathan Clifton, Janet Holmes, Veronika Koller and Helen Spencer-Oatey; Part II. What Are Some Key Topics in Workplace Research?: 3. Directives and requests at work; 4. Social talk, humour and narrative at work; 5. Complaints, disagreement and conflict talk at work; Part III. What About Identity and the Way This Is Enacted in the Workplace?: 6. The language of leadership; 7. Gender and language at work; 8. Culture and language at work; Part IV. So What?: 9. Implications and applications of workplace research.

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Book SynopsisA rapidly evolving global workplace requires students to develop a variety of professional skills to succeed. Professional success often rests on the ability to listen, engender trust, adapt to cultural differences, and consider the perspective of others.  Kory Floyd and Peter Cardon bring substantial and concrete business-world experience to bear in the text's principles, examples, and activities and ensure that the theories, concepts, and skills most relevant to the communication discipline are fully represented and engaged. The result is a program that speaks student's language and helps them understand and apply communication skills in their personal and professional lives.  Unique to the market, this text includes a People First feature in every chapter that presents students with realistic scenarios that are sensitive, discomforting, or tricky to manage. It then teaches students how to navigate those situations Table of ContentsCHAPTER 1: Communicating for Professional Success CHAPTER 2: Culture, Diversity, and Global Engagement CHAPTER 3: Verbal and Nonverbal Messages CHAPTER 4: Listening and Learning CHAPTER 5: Perspective Taking CHAPTER 6: Effective Team Communication CHAPTER 7: Effective Meetings CHAPTER 8: Career Communication CHAPTER 9: Interviewing Successfully CHAPTER 10: Writing across Media CHAPTER 11: Major Goals for Presentations CHAPTER 12: Planning and Crafting Presentations CHAPTER 13: Finding Support for Your Presentation Goals CHAPTER 14: Rehearsing and Delivering Successful Presentations

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Book SynopsisInterpersonal Communication helps students see how communication not only affects their relationships but also influences their health, happiness, and quality of life. Author Kory Floyd encourages students to go beyond commonsense notions about communication and helps them see the value of investigating interpersonal processes - both face-to-face and online - in a systematic manner. Interpersonal Communication meets students where they are, speaking to them in a way that engages them and helping them to use both the content and the cognitive tools to relate theories and concepts to their own experiences, and features:Seamless integration of scholarship, theory, and skillsEmphasis on critical thinking and self-reflectionExamples with real-world relevance relate content to real lifeOnline and electronically mediated communication integrated in every chapter

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Trade Review"If you want to accelerate your confidence and effectiveness. Clear, concise with fast results.’ Dr Lynda Shaw, CPsychol, Business Neuroscientist 'Perfect for any novice networkers and anyone wanting to refresh their skills. Fantastic!' Harris Frazer, Corporate Risk Advisor 'Follow this simple process and celebrate those Ahaa moments that lead to more success.' George Torok, Co-author, Secrets of Power Marketing & Host of the radio show, Business In MotionTable of ContentsAbout the author Acknowledgements Foreword How this book works Part 1 Before the event 1 The invitation 2 Your LinkedIn profile (and how it fits into networking) 3 How to prepare for the event Part 2 During the event 4 What to do on arrival 5 How to break the ice 6 How to move on 7 Dealing with groups 8 Managing rejection 9 Building relationships 10 Asking business questions 11 How to move forward Part 3 After the event/following up 12 Reviewing your new connections 13 Reconnecting by phone 14 Using LinkedIn to create more business and career opportunities 15 Meeting again 16 Maintaining relationships Part 4 Final words 17 Why networking matters 18 Understanding how to network with the opposite sex And when all's been said and done Index

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Book SynopsisMeetings are an inevitable and often unwelcome aspect of the working day. They figure heavily in all walks of life and create a forum for providing information, holding discussions, and making decisions. If they are run well they are a really valuable tool in running your organisation and progressing projects. If run badly they can seem like no more than a time-wasting irritant to the participants.Whether you hold meetings in your office or attend international summits, the meeting is a place where certain etiquette is essential. How to run a meeting, behave in a meeting, construct minutes, and Chair meetings are all essential skills for anyone wishing to move projects forward, forge a career in business or even run their own business. So, even if you are only a participant in frequent meetings this book will show you how to get the most out of them and ensure that they are a building block of success. From issuing invitations to taking the minutes, or even chairinTable of Contents : 1. What are meetings for? : 2. Different types of meetings : 3. Organising a meeting : 4. Administration : 5. Pre-planning : 6. Being a speaker : 7. Being heard : 8. Follow up : 9. Different types of minutes : 10. Role of the minuter : 11. Structuring minutes : 12. Writing up and distributing minutes : 13. Giving a meeting focus : 14. Running a meeting : 15. Common problems : 16. Ending a meeting productively

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Book SynopsisBy the end of this book you will have be ready to lead at a higher level Discover your writing strengths and weaknesses Understand the key types of business writing Develop your skills Get the details right Make a positive impact on your business Other books help you talk the talk. The Teach Yourself Coach books helps you walk the walk. Who are you? * Anyone who wants to impress more and achieve more with their written communication at work Where will this book take you? * You will have new skills and knowledge, and be fully ready to use it in a specific writing project How does it work? * A combination of practical tried-and-tested advice, and unique interactive exercises When can you do it? * In your own time, at your own pace What else do you get? * Access to free online videos and printable resources Why Teach Yourself? * Teach Yourself books are truste

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Book SynopsisChapter 1: What is Advocacy?.- Chapter 2: Becoming a Developer Advocate.- Chapter 3: Starting a Developer Advocacy Team.- Chapter 4: Managing Work Output for your New Advocacy Team.- Chapter 5: Getting Started with Content for Developer Advocacy.- Chapter 6: Understanding and Optimizing Stakeholders in Developer Advocacy.- Chapter 7: Growing: Creating an Advocacy Roadmap.- Chapter 8: Amplifying Advocacy's Impact.- Chapter 9: Measuring Advocacy's Impact.- Chapter 10: Parting Thoughts on Successful Developer Advocacy.Table of Contents● Chapter 1: What is Advocacy? o Who can benefit from dev advocacy? o Why advocacy? o Business Goals? ● Chapter 2: Becoming o Advocacy starts with a team of 1 o Attributes of an advocate o Transitioning into advocacy as an Engineer o Preparing for advocacy as a tech company ● Chapter 3: Starting: The foundations of an advocacy team o Structure o Compensation o Roles o Interviewing for and Hiring Advocates ● Chapter 4: Starting: Advocacy work product o Tasks to be completed o Processes to be set up o Typical deliverables ● Chapter 5: Starting: Content o Content first conversations o The content factory o The anatomy of technical content ● Chapter 6: Starting: Stakeholders o Key to cross-functional collaboration o Developer Marketing o Engineering o DevRel ● Chapter 7: Scaling: Advocacy Roadmap o 0 to 100 Roadmap o Growing the team o Expanding capabilities ● Chapter 8: Scaling: Amplifying success o Going beyond the body shop o Increasing internal value o Leveraging PR and Marketing o Advocacy Operations 101 ● Chapter 9: Scaling: Measuring Impact o KPIs o Share of Conversation ● Chapter 10: The Advocacy North Star o Industry Examples o Conclusion

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Book SynopsisStraightforward, practical, and focused on realistic examples, Business and Professional Writing: A Basic Guide for Americans is an introduction to the fundamentals of professional writing. The book emphasises clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, brochures and press releases, and oral presentations are included. Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout. The second edition includes new sections on information security and ethics in business writing. New formal proposal examples have been added, and the text has been updated throughout. Business and Professional Writing instructor site resources include PowerPoint lectures, suggested assignments, grading rubrics, and lesson plans, and suggested lecture notes. KEY FEATURES: Very concise—points are made as briefly and directly as possible Tone is friendly and encouraging rather than formal or academic Strong coverage of marketing and promotional writing: brochures, social media, and news releases are covered along with other kinds of workplace writing Readable layout, with many concrete examples, instructive images, and helpful tips throughout Trade ReviewPraise for the First Edition“Paul MacRae’s Business and Professional Writing delivers on its promise to provide a basic bread-and- butter guide to workplace writing. Whereas other books combine practical writing instruction with communication theory, MacRae’s background as a journalist comes through in his concise approach: he hones in on the core genres and skills that all professional writers must develop as part of their writing repertoires. This book practices what it teaches. Concepts are explained and illustrated clearly and efficiently. The strong section on grammar clearly explains the basics that need to be in every professional writer’s toolkit. The book’s brevity, conciseness, and to-the-point approach make it a practical, accessible textbook that would be a great resource for any student.” — Kelly Belanger, Virginia Tech“Business and Professional Writing provides a solid overview of key topics related to business communication. Clear, concise chapters teach students about plain language, format, and grammar, and highlight the most common forms of business communication such as letters and memos. What makes this book stand out from the competition is its focus on news releases, brochures, and promotion on the web. Detailed instructions on how to construct an effective brochure are especially helpful to students who often struggle with this format.” — Precious McKenzie, Rocky Mountain CollegeTable of Contents Acknowledgements Preface Introduction to Business and Professional Writing Part I The Basics of Strong Writing Chapter 1 Plain Language Chapter 2 The Seven Cs of Good Professional Communication Introduction Chapter 3 The Eighth C: Learning Grammar Language Chapter 4 Copy-Editing Part II Document Design Chapter 5 Basic Document Design Chapter 6 Formatting for Correspondence Part III Correspondence Chapter 7 Emails and Memos Chapter 8 Letters: Good News, Neutral, and Bad News Chapter 9 Persuasive Letters Part IV Writing for a Job Chapter 10 Cover Letters Chapter 11 Resumes Part V Promotional Materials Chapter 12 News Releases Chapter 13 Brochures Chapter 14 Promotion on the Web Part VI Oral Presentations Chapter 15 Individual Oral Presentations Chapter 16 Group Presentations Part VII Reports Chapter 17 Informal Reports Chapter 18 Formal Reports Chapter 19 Formal Report Example Appendix A Answers to Exercise Index

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Book SynopsisStraightforward, practical, and focused on realistic examples, Business and Professional Writing: A Basic Guide is an introduction to the fundamentals of professional writing. The book emphasizes clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, brochures and press releases, and oral presentations are included. Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout. The second edition includes new sections on information security and ethics in business writing. New formal proposal examples have been added, and the text has been updated throughout. Business and Professional Writing instructor site resources include PowerPoint lectures, suggested assignments, grading rubrics, and lesson plans, and suggested lecture notes. KEY FEATURES: Very concise—points are made as briefly and directly as possible Tone is friendly and encouraging rather than formal or academic Strong coverage of marketing and promotional writing: brochures, social media, and news releases are covered along with other kinds of workplace writing Readable layout, with many concrete examples, instructive images, and helpful tips throughout Trade ReviewPraise for the First Edition“Paul MacRae’s Business and Professional Writing is an excellent entry in the field of writing textbooks. MacRae clearly has years of experience teaching writing: he knows what students need, and he knows how to convey that information in an accessible, almost conversational way. This is a practical, no-nonsense approach to professional writing. What the reader will find here is everything he or she needs to know to be an effective communicator, from a foundation in grammar and basic precepts, including the importance of document design, to how to write in specific professional genres, including persuasive letters, résumés, and reports. Rather than being relegated to an appendix, grammar is foregrounded, along with the ‘seven Cs of good professional communication.’ The coverage is thorough yet concise, and even experienced writers will find the text to be a valuable resource.” — Michael Fox, Western University“Paul MacRae’s Business and Professional Writing delivers on its promise to provide a basic bread-and- butter guide to workplace writing. Whereas other books combine practical writing instruction with communication theory, MacRae’s background as a journalist comes through in his concise approach: he hones in on the core genres and skills that all professional writers must develop as part of their writing repertoires. This book practices what it teaches. Concepts are explained and illustrated clearly and efficiently. The strong section on grammar clearly explains the basics that need to be in every professional writer’s toolkit. The book’s brevity, conciseness, and to-the-point approach make it a practical, accessible textbook that would be a great resource for any student.” — Kelly Belanger, Virginia Tech Table of Contents Acknowledgements Preface Introduction to Business and Professional Writing Part I The Basics of Strong Writing Chapter 1 Plain Language Chapter 2 The Seven Cs of Good Professional Communication Introduction Chapter 3 The Eighth C: Learning Grammar Language Chapter 4 Copy-Editing Part II Document Design Chapter 5 Basic Document Design Chapter 6 Formatting for Correspondence Part III Correspondence Chapter 7 Emails and Memos Chapter 8 Letters: Good News, Neutral, and Bad News Chapter 9 Persuasive Letters Part IV Writing for a Job Chapter 10 Cover Letters Chapter 11 Resumes Part V Promotional Materials Chapter 12 News Releases Chapter 13 Brochures Chapter 14 Promotion on the Web Part VI Oral Presentations Chapter 15 Individual Oral Presentations Chapter 16 Group Presentations Part VII Reports Chapter 17 Informal Reports Chapter 18 Formal Reports Chapter 19 Formal Report Example Appendix A Answers to Exercise Index

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Book SynopsisBusiness and professional communication takes place in a dynamic, ever-changing environment. How can we best help students prepare to communicate in such a challenging environment? The pedagogies of the twentieth century—lectures, quizzes, and exams—have not kept up to these new demands for student engagement. Business Communication: Rhetorical Situations supports more interactive and collaborative pedagogies to motivate students. Each chapter has two or three cases that challenge students to apply the business communication concepts they are learning to a specific set of circumstances. These cases are drawn from real-life communication situations and invite students to think through a communication situation and take action. After each case, challenges and exercises provide more opportunities for students to analyze and reflect on business documents and practice the skills discussed in the case themselves. Throughout, rhetorical concepts such as audience, genre, and purpose are central and collaboration and creativity are encouraged.Table of Contents Chapter 1: Audience, Purpose, and Genre in Business and Professional Communication Chapter 2: Argument in Professional Communication Chapter 3: Style in Business and Professional Writing Chapter 4: Professional Writing in an Electronic Environment Chapter 5: Writing in Teams Chapter 6: Communicating Across Cultures Chapter 7: Positive and Informative Messages: Writing Letters, Memos, and Emails Chapter 8: Negative Messages: Writing Letters, Memos, and Emails Chapter 9: Writing Persuasive Messages Chapter 10: Proposals Chapter 11: Informal and Interim Reports Chapter 12: Research Reports: Recommendation, Analytical, and Informational Chapter 13: Design and Visuals in Business and Professional Communication

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Book SynopsisThe highlight of many peoples'' daily lives is business, the act of communicating and exchanging, negotiating and transacting, of selling and buying. In business, while there is always potential for transaction, nothing happens until the business is explained or the deal is done. Communication is a central ingredient. In fact, good communication alone can constitute a business practice. It is certainly a social and informant activity which facilitates business interaction. However, the study of business communication produces as many questions as there are answers: "What was that order again?"; "How do I best advise my staff of this latest developments and the company''s progress?"; "How do I work with the competition to better our sales?"; "How do I explain this?" The purpose of this book is to understand vital concepts of business communication in eight easy to read, but scholarly chapters. A-B-C: Analogues in Business Communication takes a fresh look at many of the issues that people face in the business world at any level today, including such questions as: "When and how to reduce uncertainty"; "What leads to credibility?" and making decisions, management, leadership and self-esteem; "When to use competition and co-operation?"; "What is selling?" and coping with information overload. Bringing together related concepts in business communication, this book aims to entertain and inform, showing that beneath the plethora of tasks that face us every day in the business world, there are a number of constants, which when understood in more depth, can make business communication easier at a conceptual level for anyone and everyone. Business is about efficiency, it is about suppliers meeting demand. In business, no one wants to take longer to accomplish something than he or she needs to; that is, good business communication saves time. But in order to save time, knowing how to navigate the salient concepts of the business environment is useful. Who has not heard the business aphorism to "make things happen!"? In order to "make things happen" you need to communicate, and you need to be able to understand the communication concerns of your business environment. This is the purpose of A-B-C: Analogues in Business Communication.

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Book SynopsisWe’re spending more time than ever in virtual environments. That will only increase, as will the amount of noise we encounter there. The seemingly endless series of unwelcome digital distractions range from frustrating to dangerous. As individuals and businesses, we not only spend time and energy managing this digital pollution, we often create it. At risk are relationships and revenue. The only viable way forward is to be more thoughtful, intentional, and personal. Human-Centered Communication provides a philosophy and practice to help you connect in more meaningful and effective ways with prospects, customers, team members, and every stakeholder in your success. The concepts and models in this book apply to any form or channel of communication, but human centricity favors video. More visual and emotional than faceless digital communication, video enhances tone, intent, subtlety, nuance, and meaning. Learn to be more clear and confident on camera in live video calls, meetings, and presentations, as well as in recorded video emails, social messages, and text messages. The authors of the bestselling Rehumanize Your Business join with eleven industry-leading experts from companies like Salesforce, HubSpot, and RE/MAX to lead the growing conversation on leveraging human strengths in an increasingly digital world. The brightest future is tech-enabled, but authors Ethan Beute and Stephen Pacinelli show that it’s also human-centered.

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Book SynopsisExperts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their applicationand generously supplemented with examples and case studiesthe book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Foreword by Mike Coates. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D'Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue.Sponsor: Hill + Knowlton Strategies

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Book SynopsisThere is only one thing worse than being in the audience when the speaker has had a Groucho Marx moment - "I've had a wonderful time, but this wasn't it!" - and that is being the speaker in question! This humorous, insightful and practical book should interest anyone involved in speaking at events, those considering making the step to becoming a speaker, and especially for those who are professional keynote speakers and trainers. Wide-ranging in its content, the book explains the key qualities needed for successful speakers striving for excellence, preparation and content, platform skills, building a business and working with bureaus and agents. With contributions from some of the world's top speakers in different areas of expertise, the book aims to make you feel inspired to pursue the way to excellence as a speaker.

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Book SynopsisAre you required to present, pitch or speak to an audience? Whether it''s your first presentation or you''re an experienced speaker, this Authority Guide will give you the tools, tips and confidence to deliver engaging, creative and effective presentations. Steve Bustin, an award-winning business speaker (named UK Speaker of the Year 2015 by the Professional Speaking Association), an executive-level speech coach and corporate presentation skills trainer, will teach you simple but effective techniques to keep your audience engaged.

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Book SynopsisAny business wanting to reach new customers should be embracing public relations to spread their key messages. If you don't, your competitors will. This Authority Guide shows you how to grab the headlines (for all the right reasons), reach huge audiences and grow your business by accessing the media to tell your story.Table of ContentsAcknowledgements; Introduction; What is PR and what can it do for your business?; What's so special about editorial coverage?; Finding your news stories; What if there's nothing new in your business?; Getting your story out there: the press release; The anatomy of a press release; Who should you send your press release to?; Getting coverage: know what people are saying about you; Tools for building your PR campaign; Have a plan: build a PR strategy; Maintain your PR momentum; Reading list; Don't just take my word for it!; About the author

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Book SynopsisYou can master the mysterious art of networking. Overcome all your networking fears and learn how effortlessly to build and leverage the powerful connections you need to enhance your reputation, raise your profile and win more business. Networking expert Rob Brown will coach you on all the essential skills that will help you meet new people, create new leads, open up opportunities and grow your business confidently and effectively.

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Book SynopsisThe business with the best brand story wins. Find out how to write yours. Connect with your customers and make your business impossible to resist using this sharp, practical Authority Guide that will save you time, money and frustration. Combine psychology, creativity, logic and emotion expertly into a brand story that will make your business stand out from the crowd. And using Jim O''Connor''s hard-won knowledge and vast experience, give your business the focus, affinity, distinction and competitive advantage it needs to succeed and thrive.

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Book SynopsisMake that first impression count. Create success and secure more business with a powerful pitch that really packs a punch. Avoid all the common pitfalls and learn how to boldly and succinctly explain what you do in less than 60 seconds. In this fast, focused Authority Guide, Mel Sherwood shares her expert knowledge to give you the skills you need to prepare and deliver a professional pitch with authority, confidence and passion.

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Book SynopsisExplore the psychology behind what really motivates and influences your clients, colleagues and customers. Discover what makes people tick, how they perceive and react to different situations and why they behave the way they do. In this fast, focused guide, emotional intelligence expert Robin Hills reveals insights into motivation and how people perceive situations in business. As he unlocks the secrets of human nature you''ll learn how to inspire top performance, gain trust, win confidence and build lasting relationships - more effectively and with great results!

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Book SynopsisAddressing the most common workplace relationship challenges, this manual shows how to use the principles of nonviolent communication to improve any workplace atmosphere. Offering practical tools that match recognizable work scenarios, this guide can help all employees positively affect their work relationships and company culture, regardless of their position. This handbook displays proven communication skills for effectively handling difficult conversations, reducing workplace conflict and stress, improving individual and team productivity, having more effective meetings, and giving and receiving meaningful feedback, thereby creating a more enjoyable work environment.

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Book SynopsisSupply chains are significant in improving business efficiency. Sustainable supply chains help industries enhance their ecological, monetary, and social performance. Innovative research frameworks as well as the modelling of sustainability issues are significant to different stakeholder’s perspectives. This book guides researchers and practitioners through developing effective sustainable supply chains to meet UN Sustainable Development Goals (SDGs).

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Book SynopsisThis book brings together experts from research and practice. It includes the design of innovative Robot Process Automation (RPA) concepts, the discussion of related research fields (e.g., Artificial Intelligence, AI), the evaluation of existing software products, and findings from real-life implementation projects. Similar to the substitution of physical work in manufacturing (blue collar automation), Robotic Process Automation tries to substitute intellectual work in office and administration processes with software robots (white-collar automation). The starting point for the development of RPA was the observation that – despite the use of process-oriented enterprise systems (such as ERP, CRM and BPM systems) – additional manual activities are still indispensable today. In the RPA approach, these manual activities are learned and automated by software robots, either by defining rules or by observing manual activities. RPA is related to business process management, machine learning, and artificial intelligence. Tools for RPA originated from dedicated stand-alone software. Today, RPA functionalities are also integrated into elaborated process management suites. From a conceptual perspective, RPA can be structured into input components (sensors in the wide sense), an intelligence center, and output components (actuators in the wide sense). From a strategic perspective, the impact of RPA can be related to the support of existing tasks, the complete substitution of human activities, and the innovation of processes as well as business models. At present, high expectations are related to the use of RPA in the improvement of software-supported business processes. Manual activities are learned and automated by software robots that interact with existing applications via the presentation layer. In combination with artificial intelligence (AI) as well as innovative interfaces (e. g., voice recognition) RPA creates a novel level of automation for office and administration processes. Its benefit potential reaches a return on investment (ROI) up-to 800% that is documented in various case studies.

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Book SynopsisThis book on business communication covers key topics such as communication process, intercultural communication skills, letter writing, listening skills, presentation skills, and report writing. It is aimed at students and professionals in various fields who need to communicate effectively in the globalized business context.

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Book SynopsisThis is a great book . . . a short guide to making meetings work. There are excellent sections on agenda setting, managing the meeting, communicating, and concluding."--"Training Journal."

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