Description
Book SynopsisStraightforward, practical, and focused on realistic examples,
Business and Professional Writing: A Basic Guide is an introduction to the fundamentals of professional writing. The book emphasizes clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, brochures and press releases, and oral presentations are included. Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout. The second edition includes new sections on information security and ethics in business writing. New formal proposal examples have been added, and the text has been updated throughout. Business and Professional Writing instructor site resources include PowerPoint lectures, suggested assignments, grading rubrics, and lesson plans, and suggested lecture notes.
KEY FEATURES:
- Very concise—points are made as briefly and directly as possible
- Tone is friendly and encouraging rather than formal or academic
- Strong coverage of marketing and promotional writing: brochures, social media, and news releases are covered along with other kinds of workplace writing
- Readable layout, with many concrete examples, instructive images, and helpful tips throughout
Trade ReviewPraise for the First Edition
“Paul MacRae’s Business and Professional Writing is an excellent entry in the field of writing textbooks. MacRae clearly has years of experience teaching writing: he knows what students need, and he knows how to convey that information in an accessible, almost conversational way. This is a practical, no-nonsense approach to professional writing. What the reader will find here is everything he or she needs to know to be an effective communicator, from a foundation in grammar and basic precepts, including the importance of document design, to how to write in specific professional genres, including persuasive letters, résumés, and reports. Rather than being relegated to an appendix, grammar is foregrounded, along with the ‘seven Cs of good professional communication.’ The coverage is thorough yet concise, and even experienced writers will find the text to be a valuable resource.” — Michael Fox, Western University
“Paul MacRae’s Business and Professional Writing delivers on its promise to provide a basic bread-and- butter guide to workplace writing. Whereas other books combine practical writing instruction with communication theory, MacRae’s background as a journalist comes through in his concise approach: he hones in on the core genres and skills that all professional writers must develop as part of their writing repertoires. This book practices what it teaches. Concepts are explained and illustrated clearly and efficiently. The strong section on grammar clearly explains the basics that need to be in every professional writer’s toolkit. The book’s brevity, conciseness, and to-the-point approach make it a practical, accessible textbook that would be a great resource for any student.” — Kelly Belanger, Virginia Tech
Table of Contents
- Acknowledgements
- Preface
- Introduction to Business and Professional Writing
- Part I The Basics of Strong Writing
- Chapter 1 Plain Language
- Chapter 2 The Seven Cs of Good Professional Communication Introduction
- Chapter 3 The Eighth C: Learning Grammar Language
- Chapter 4 Copy-Editing
- Part II Document Design
- Chapter 5 Basic Document Design
- Chapter 6 Formatting for Correspondence
- Part III Correspondence
- Chapter 7 Emails and Memos
- Chapter 8 Letters: Good News, Neutral, and Bad News
- Chapter 9 Persuasive Letters
- Part IV Writing for a Job
- Chapter 10 Cover Letters
- Chapter 11 Resumes
- Part V Promotional Materials
- Chapter 12 News Releases
- Chapter 13 Brochures
- Chapter 14 Promotion on the Web
- Part VI Oral Presentations
- Chapter 15 Individual Oral Presentations
- Chapter 16 Group Presentations
- Part VII Reports
- Chapter 17 Informal Reports
- Chapter 18 Formal Reports
- Chapter 19 Formal Report Example
- Appendix A Answers to Exercise
- Index
