Description

Book Synopsis

Any business wanting to reach new customers should be embracing public relations to spread their key messages. If you don't, your competitors will. This Authority Guide shows you how to grab the headlines (for all the right reasons), reach huge audiences and grow your business by accessing the media to tell your story.



Table of Contents
Acknowledgements; Introduction; What is PR and what can it do for your business?; What's so special about editorial coverage?; Finding your news stories; What if there's nothing new in your business?; Getting your story out there: the press release; The anatomy of a press release; Who should you send your press release to?; Getting coverage: know what people are saying about you; Tools for building your PR campaign; Have a plan: build a PR strategy; Maintain your PR momentum; Reading list; Don't just take my word for it!; About the author

The Authority Guide to PR for Small Businesses:

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    A Paperback / softback by Steve Bustin

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of The Authority Guide to PR for Small Businesses: by Steve Bustin

      Publisher: Right Book Press
      Publication Date: 03/04/2017
      ISBN13: 9781909116863, 978-1909116863
      ISBN10: 1909116866
      Also in:
      Business communication, etiquette and presentation Public relations

      Description

      Book Synopsis

      Any business wanting to reach new customers should be embracing public relations to spread their key messages. If you don't, your competitors will. This Authority Guide shows you how to grab the headlines (for all the right reasons), reach huge audiences and grow your business by accessing the media to tell your story.



      Table of Contents
      Acknowledgements; Introduction; What is PR and what can it do for your business?; What's so special about editorial coverage?; Finding your news stories; What if there's nothing new in your business?; Getting your story out there: the press release; The anatomy of a press release; Who should you send your press release to?; Getting coverage: know what people are saying about you; Tools for building your PR campaign; Have a plan: build a PR strategy; Maintain your PR momentum; Reading list; Don't just take my word for it!; About the author

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