Description
Book SynopsisHow to master the art of persuasionfrom the bestselling author of Talk Like TED.
Ideas don't sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn't good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a soft skillit is the human edge that will make you unstoppable, irresistible, and irreplaceableearning you that perfect rating, that fifth star.
In Five Stars, Carmine Gallo breaks down Aristotle's ancient formula of persuasion to inspire contemporary audiences. As the nature of work changes and technology carries things across the globe in a moment, communication skills become more valuablenot less. When people express their ideas effectively, they're more likely to win dream jobs, sell products, build brands, and trigger movements.
Gallo
