Description

Book Synopsis

How to master the art of persuasionfrom the bestselling author of Talk Like TED.

Ideas don't sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn't good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a soft skillit is the human edge that will make you unstoppable, irresistible, and irreplaceableearning you that perfect rating, that fifth star.

In Five Stars, Carmine Gallo breaks down Aristotle's ancient formula of persuasion to inspire contemporary audiences. As the nature of work changes and technology carries things across the globe in a moment, communication skills become more valuablenot less. When people express their ideas effectively, they're more likely to win dream jobs, sell products, build brands, and trigger movements.

Gallo

Five Stars

    Product form

    A Paperback / softback by Carmine Gallo

    £16.19

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    RRP £17.99 – you save £1.80 (10%)

    Order before 4pm today for delivery by Sat 3 Oct 2026.

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      Book details

      Publisher St. Martin's Griffin
      Published 23 July 2019
      ISBN-13 9781250181251
      978-1250181251
      ISBN-10 1250181259
      Also in:
      Business, Finance & Law Business communication, etiquette and presentation Dictionaries, Reference & Language Speaking in public: advice and guides

      Description

      Book Synopsis

      How to master the art of persuasionfrom the bestselling author of Talk Like TED.

      Ideas don't sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn't good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a soft skillit is the human edge that will make you unstoppable, irresistible, and irreplaceableearning you that perfect rating, that fifth star.

      In Five Stars, Carmine Gallo breaks down Aristotle's ancient formula of persuasion to inspire contemporary audiences. As the nature of work changes and technology carries things across the globe in a moment, communication skills become more valuablenot less. When people express their ideas effectively, they're more likely to win dream jobs, sell products, build brands, and trigger movements.

      Gallo

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