Description
Book SynopsisChapter 1: What is Advocacy?.- Chapter 2: Becoming a Developer Advocate.- Chapter 3: Starting a Developer Advocacy Team.- Chapter 4: Managing Work Output for your New Advocacy Team.- Chapter 5: Getting Started with Content for Developer Advocacy.- Chapter 6: Understanding and Optimizing Stakeholders in Developer Advocacy.- Chapter 7: Growing: Creating an Advocacy Roadmap.- Chapter 8: Amplifying Advocacy's Impact.- Chapter 9: Measuring Advocacy's Impact.- Chapter 10: Parting Thoughts on Successful Developer Advocacy.
Table of Contents● Chapter 1: What is Advocacy?
o Who can benefit from dev advocacy?
o Why advocacy?
o Business Goals?
● Chapter 2: Becoming
o Advocacy starts with a team of 1
o Attributes of an advocate
o Transitioning into advocacy as an Engineer
o Preparing for advocacy as a tech company
● Chapter 3: Starting: The foundations of an advocacy team
o Structure
o Compensation
o Roles
o Interviewing for and Hiring Advocates
● Chapter 4: Starting: Advocacy work product
o Tasks to be completed
o Processes to be set up
o Typical deliverables
● Chapter 5: Starting: Content
o Content first conversations
o The content factory
o The anatomy of technical content
● Chapter 6: Starting: Stakeholders
o Key to cross-functional collaboration
o Developer Marketing
o Engineering
o DevRel
● Chapter 7: Scaling: Advocacy Roadmap
o 0 to 100 Roadmap
o Growing the team
o Expanding capabilities
● Chapter 8: Scaling: Amplifying success
o Going beyond the body shop
o Increasing internal value
o Leveraging PR and Marketing
o Advocacy Operations 101
● Chapter 9: Scaling: Measuring Impact
o KPIs
o Share of Conversation
● Chapter 10: The Advocacy North Star
o Industry Examples
o Conclusion
