Description

Book Synopsis

The business with the best brand story wins. Find out how to write yours. Connect with your customers and make your business impossible to resist using this sharp, practical Authority Guide that will save you time, money and frustration. Combine psychology, creativity, logic and emotion expertly into a brand story that will make your business stand out from the crowd. And using Jim O''Connor''s hard-won knowledge and vast experience, give your business the focus, affinity, distinction and competitive advantage it needs to succeed and thrive.

The Authority Guide to Creating Brand Stories

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    Order before 4pm tomorrow for delivery by Fri 26 Jun 2026.

    A Paperback / softback by Jim O'Connor

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      Publisher: Right Book Press
      Publication Date: 18/09/2017
      ISBN13: 9781909116993, 978-1909116993
      ISBN10: 1909116998
      Also in:
      Business communication, etiquette and presentation Sales and marketing

      Description

      Book Synopsis

      The business with the best brand story wins. Find out how to write yours. Connect with your customers and make your business impossible to resist using this sharp, practical Authority Guide that will save you time, money and frustration. Combine psychology, creativity, logic and emotion expertly into a brand story that will make your business stand out from the crowd. And using Jim O''Connor''s hard-won knowledge and vast experience, give your business the focus, affinity, distinction and competitive advantage it needs to succeed and thrive.

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