Business and Management Books
Blurb, Inc. MOTIVACIÓN ESTUDIANTIL Y EXCELENCIA UNIVERSITARIA
Book Synopsis
£74.52
Taylor & Francis Ltd Business Transformation for a Sustainable Future
Book SynopsisInterconnecting the concepts of sustainability, innovation and transformation, this book explains how organizations have successfully transformed themselves and wider society to foster a more sustainable future, and identifies the difficulties and challenges along the way. Part of the Principle of Responsible Management Education (PRME) series, the book promotes a strong voice for meeting sustainability challenges for transformative change in a globalized world through business education and practice.A transition to a more sustainable way of doing business can only be attained by combining technology with profound system innovations and lifestyle changes. The chapters in the book, each written by a strong and well-recognized team of researchers in the field, open up the discussion about a new partnership between sustainability, innovation, and transformation that includes the global society (big world), the biosphere (small planet), and also requires a deep mind shift.Trade Review"The perfect blend of theory and practice is hard to achieve - especially at the intersection of sustainability, innovation, and transformation of business and society! Nevertheless, these authors have done it well - check out Sebhatu, Enquist, and Edvardsson 'Business Transformation for a Sustainable Future' and start taking well-informed action today. Also, the book provides a solid roadmap to go from smarter to wiser service systems for the 'wicked problems' in business and society." - Jim Spohrer, IBM Director Cognitive Open Technologies"Business Transformation for a Sustainable Future is a key contribution to the PRME initiative and represents a powerful voice to draw attention to the sustainability challenges of our world. This book provides important lessons for businesses to transform from a strictly firm-centric and profit-driven approach toward a societal approach to achieve an inclusive and sustainable future. Onward!!!" - Robert Strand, Ph.D, Executive Director & Lecturer, Center for Responsible Business, Haas School of Business, University of California, Berkeley"This book thrives from the blended and well-integrated contributions of 16 thought leaders in sustainability, innovation and transformative thinking. The perspective is based on research related to the ‘new social contract’ that supports a more sustainable and people-centered world. At a time when so much is being rethought, this work is important to graduate and postgraduate students as well as practitioners seeking to strive for a better world." - O.C. Ferrell, James T. Pursell, Sr. Eminent Scholar in Ethics, Harbert College of Business, Auburn University and Linda Ferrell, Roth Family Professor of Marketing & Business Ethics, Harbert College of Business, Auburn University"The quest for transforming our world, making peace with nature and preserving our planet at the same time as ensuring equality and human wellbeing, demands transformations in science and education, and very much so in business research and at business schools. This book provides refined and novel intellectual tools – concepts and frameworks, as well as innovative practice-based and co-created knowledge, immensely useful for reconsidering prevailing notions and formulating sustainable solutions for the business-society interface." - Marie Stenseke, Professor, Deputy Dean of the School of Business, Economics and Law, University of Gothenburg, Co-chair of the Multidisciplinary Expert Panel of the Intergovernmental Platform on Biodiversity & Ecosystem Services (IPBES)"The perfect blend of theory and practice is hard to achieve - especially at the intersection of sustainability, innovation, and transformation of business and society! Nevertheless, these authors have done it well - check out Sebhatu, Enquist, and Edvardsson Business Transformation for a Sustainable Future and start taking well-informed action today. Also, the book provides a solid roadmap to go from smarter to wiser service systems for the 'wicked problems' in business and society." Jim Spohrer, IBM Director Cognitive Open Technologies"Business Transformation for a Sustainable Future is a key contribution to the PRME initiative and represents a powerful voice to draw attention to the sustainability challenges of our world. This book provides important lessons for businesses to transform from a strictly firm-centric and profit-driven approach toward a societal approach to achieve an inclusive and sustainable future. Onward!!!" Robert Strand, Ph.D, Executive Director & Lecturer, Center for Responsible Business, Haas School of Business, University of California, Berkeley"This book thrives from the blended and well-integrated contributions of 16 thought leaders in sustainability, innovation and transformative thinking. The perspective is based on research related to the ‘new social contract’ that supports a more sustainable and people-centered world. At a time when so much is being rethought, this work is important to graduate and postgraduate students as well as practitioners seeking to strive for a better world." O.C. Ferrell, James T. Pursell, Sr. Eminent Scholar in Ethics, Harbert College of Business, Auburn University and Linda Ferrell, Roth Family Professor of Marketing & Business Ethics, Harbert College of Business, Auburn University"The quest for transforming our world, making peace with nature and preserving our planet at the same time as ensuring equality and human wellbeing, demands transformations in science and education, and very much so in business research and at business schools. This book provides refined and novel intellectual tools – concepts and frameworks, as well as innovative practice-based and co-created knowledge, immensely useful for reconsidering prevailing notions and formulating sustainable solutions for the business-society interface." Marie Stenseke, Professor, Deputy Dean of the School of Business, Economics and Law, University of Gothenburg, Co-chair of the Multidisciplinary Expert Panel of the Intergovernmental Platform on Biodiversity & Ecosystem Services (IPBES)Table of Contents1. Business Transformation for a Sustainable FuturePart I: From firm-centric business to a broader sustainable business transformation 2. A Challenge-driven business ecosystem: Addressing Fossil-Free Transformation 3. The Circular Economy and Values based Sustainability Business Practice: People & Planet Positive at IKEA 4. Sustainable business practice for Transformative Change: The Case of Eataly Part II: The role of the individual in business and social transformation 5. Designing for Transformative Collaboration in Complex Service systems 6. Steering Towards Happiness in Sustainable Travel 7. Transforming People’s Lives and World for the Better: The New Purpose of Marketing Part III: Base of the Pyramid thinking for transforming business-societal practice 8. Advancing Service Research at the Base of the Pyramid: A Service Ecosystems Perspective 9. The Integrative Justice Model as a Challenge-Driven Normative Framework for Sustainable and Just Business Practice 10. Innovative Applications for Transformative Justice for Quality of Life Part IV: Implications for a broader societal perspective for challenge-driven transformation practice 11. Marketing ethics and Corporate Social Responsibility for a Broader Societal Perspective 12. PRIME: impact for transformative change 13. Implications for Challenge-Driven Business and Societal Transformation
£121.50
Taylor & Francis Ltd System of Systems Modeling and Analysis
Book SynopsisSystem of Systems Modeling and Analysis provides the reader with motivation, theory, methodology, and examples of modeling and analysis for system of system (SoS) problems. In addition to theory, this book contains history and conceptual definitions, as well as the theoretical fundamentals of SoS modeling and analysis. It then describes methods for SoS modeling and analysis, including use of existing methodology and original work, specifically oriented to SoS.Providing a bridge between theory and practice for modeling and analysis of SoS, this book includes generalized concepts and Methods, Tools, and Processes (MTP) applicable to SoS across any application domain. Examples of application from various fields will be used to provide a practical demonstration of the use of the methodologies.Features Offers a modern presentation of SoS principles and guided description of applying a modeling and analysis process to SoS engineering Table of ContentsSection I: System of Systems Theory and Process for Modeling and Analysis. 1. What is a System of Systems? 2. What is System of Systems Engineering? 3. A Formal Process of SoS Modeling and Analysis. Section II: Methods and Tools for System of Systems Modeling and Analysis. 4. Bridging Theory and Practice. 5. Network Theory. 6. Agent-Based Modeling. 7. Specialized Methods and Tools for System of Systems Engineering. 8. Enhancing System of Systems Engineering. Section III: Examples of Application of SoS Modeling and Analysis. 9. Advanced Air Transportation of System of System. 10. Human Space Exploration System of System. Glossary.
£105.00
Taylor & Francis Ltd Bankers Like Us
Book SynopsisThis book will resonate with anyone no matter where you reside on this journey, whether newbie or old guard. If you want to be part of this change, you need to understand all about the messy middle that Leda so expertly describes in this book. If you read this book and it doesn't resonate, then I suggest you think about stepping aside. Curt Queyrouze, President, Coastal Community BankThe world is going digital, and so is bankingin fits, starts, and circles. Why is it so hard? Why is the industry constantly getting in the way of its own technological progress and what can we do about it all? This book looks at the human and structural obstacles to innovation-driven transformation and at the change in habits, mindsets and leadership needed for the next stage of the digital journey and argues that this change will be brought about, not by external heroes and saviours, not by a generation yet to be born, but people just like us. People who understand thTrade Review"I know I will read this again. And again. I need it as a reminder in the work ahead…."—Trygve Aasheim, Lead Architect, Technology and Digital Channels, Corporate Banking, DNBBankers Like Us is about love and innovation at the Fintech Frontier of an inhospitable industry: banking.—Ronit Ghose, Future of Finance Head, Citibank N.A."An insightful read, based on lessons learned over a long career driving change in and outside the banking industry. Leda dives deep into the plumbing – systems, processes and culture – in large organisations, uncovering legacy tech and legacy mindsets with humour and humanity. These are real-world problems with real-world solutions from an expert in digital transformation."—Joy Macknight, Editor, The Banker"In banking, we are in that rare moment of time where worlds are colliding. As Leda writes "The challenge is that up until now, the industry has evolved. Now it has to transform." As a long-time banker and newly-minted digital transformation leader, I know too well that years of ‘existing’ in banking created strong muscle memory that now thrashes against the pace of change. It pulls us back to what feels familiar and comfortable. This opportunity for transformation isn’t about new ways of doing the old things, but more about completely new models of how serve the customer, and how we do so with completely new profit schemes. This book will resonate with anyone no matter where you reside on this journey, whether newbie or old guard. If you want to be part of this change, you need to understand all about the messy middle that Leda so expertly describes in this book. If you read this book and it doesn’t resonate, then I suggest you think about stepping aside. As Leda explains, this change will need all sorts of talent and skills all the way down to the "friends in low places," but the one big thing to remember is this transformation is coming and won’t care if you don’t buy in."—Curt Queyrouze, President, CCBX, A Division of Coastal Community Bank"With personal and professional experiences beautifully weaved throughout, the book shares – in the most relatable way – that you don’t need to compromise your principles to achieve business results, and that you don’t need to sacrifice business aspirations to be a decent human being. Leda’s narrative exquisitely captures so many of the industry’s ideas and its participants’ contemplations."—Tanya Andreasyan, Editor-in-Chief, FinTech FuturesTable of Contents1. FinTech, Bad Habits and Great People: The Main Ingredients of the Story Ahead 2. Why This, Why Now and Why Working Towards a Big Dream Doesn’t Feel Big and Dreamy 3. Bankers Behaving Badly 4. Painting by Numbers: Diversity, Innovation and Why Lip Service Won’t Move the Needle 5. Fierce Grace: What Drives Us on, Despite Our Bad Habits and Demographic Constraints 6. So (Now) What?
£29.99
Taylor & Francis The Promise of Public Service
Book SynopsisIn the United States, new government employees begin their careers by pledging their allegiance to the Constitution and by committing to conscientious service dedicated to solving public problems. But what do public servants get in return? For many, a chance to serve provides public servants with a higher purpose as well as professional and personal meaning in their lives and careers. In The Promise of Public Service: Ideas and Examples for Effective Service, Michael M. Stahl, a 40-year veteran in the executive and legislative branches of state and federal service, demonstrates what makes public servants effective by offering useful ideas and examining the accomplishments of public servants throughout American history. The book blends theory with practice, exploring the role that attitudes and philosophy play throughout oneâs career, offering practical implementation advice, and demonstrating how one can measure success. Undergraduate- and graduate-level courses will benefit Table of ContentsPart I. Ideas for Effective Public Service, 1. Introduction: The Oath and the Opportunity, 2. The Attitude of a Public Servant, 3. A Reflective Practitioner’s Philosophy: Creating Public Value and Solving Public Problems, 4. Implementing Public Policy and Using Networks, 5. Performance-Based Management: An Opportunity Squandered, 6. Government’s Greatest Achievements, 7. Qualities Needed by Future Public Servants, Part II. Examples for Effective Public Service: Profiles of Public Service Heroes, 8. Abraham Lincoln, Keeping the Union Together, 9. Frederick Douglass, Calling Out the Brutality and Hypocrisy of Slavery, 10. Ida B. Wells, Journalist Documenting Racial Injustice, 11. Upton Sinclair, Muckraking Author, 12. Alice Paul, Fighting for Women’s Voting Rights, 13. Harry Truman, Plain-Spoken President, 14. Frances Perkins, Champion of the New Deal, 15. George Marshall, Rescuing and Restoring Europe, 16. Martin Luther King, Jr., Warrior for Economic Justice, 17. Rachel Carson, Mother of a Movement, 18. Robert Kennedy, Beacon of Hope, 19. Sergio Vieira De Mello, Diplomat in Harm’s Way, Epilogue: Lessons Learned from Public Service Heroes, Appendix A. Ripples of Hope: Sustaining Quotations for Public Servants
£121.50
Taylor & Francis Ltd Pandemic Governance
Book SynopsisThis book attempts to analyze the issues raised by the chronicity of the Covid pandemic and its governance. The author analyzes the information resources mobilized to combat the pandemic in industrialized countries and pays particular attention to the operational mechanisms. The analysis seeks to clarify the modalities of operation of the crisis system management, while at the same time looking at the decision-making mechanisms. The main lines of analysis retained are: the piloting and management of the crisis, the markets for ordering protective equipment and vaccine, the hospital organization and the prevention campaign, and the costs and the methods of financing. Finally, the author asks whether it might not therefore be appropriate to rethink the organization of the pandemic's governance and if health crisis governance should be opened up more to deal with societal challenges. This organization is too complex and suffers both from a certain heaviness and from a lack of reTable of ContentsChapter 1 – A structured analysis of the pandemic governing, Chapter 2 – Health crisis governance: a negotiated perspective, Chapter 3 – Addressing pandemic planning: reactions and ramifications, Chapter 4 - Health Digitalized Informatics for Pandemic, Chapter 5 – Decision making approach in times of health crisis: governing by executive order or by decree, Chapter 6 – Performance measurement in public service: perspectives for safety policies, Chapter 7 – Hospitals and the Pandemic: the medical and social organization, Chapter 8 – Managing the operational excellence in health crisis, Chapter 9 – Vaccine managing: the economic, industrial and financial aspects, Chapter 10 – Vaccine optimization: advancing a social and collectivist perspective in times of global calamity, Chapter 11 – Toward a new model in health crisis management for the future?, Chapter 12 – Ensuring resilience for public health policies: future pathways, Chapter 13 – Health agency system maturity: rethinking the leadership-expertise connection during disruption, Chapter 14 – Disruptive strategies for containing pandemic crisis, Chapter 15 -- Mechanisms for mobilizing actors in favour of equitable access to health care, Chapter 16 – Optimizing pharmaceutical supply chain governance, Chapter 17 – Reconciling public health and environmental policies, Chapter 18 – Conclusion
£999.99
Taylor & Francis Ltd Merchant Ship Types
Book SynopsisMerchant Ship Types provides a broad and detailed introduction to the classifications and main categories of merchant vessels for students and cadets. It introduces the concept of ship classification by usage, cargo type, and size, and shows how the various size categories affect which ports and channels the types of vessels are permitted to enter. Detailed outlines of each major vessel category are provided, including: Feeder ship; General cargo vessels; Container ships; Tankers; Dry bulk carriers; Multi-purpose vessels; Reefer ships; Roll-on/roll-off vessels.The book also explains where these are permitted to operate, the type of cargoes carried, and specific safety or risk factors associated with the vessel class, as well as their main characteristics. Relevant case studies are presented.The textbook is ideal for merchant navy cadets at HNC, HND, and foundation degree level in both the deck and enTable of ContentsPart I. Dry Cargo Ships. 1. Bulk Carriers. 2. Container Ships. 3. Feeder Ships. 4. General Cargo Ships. 5. Reefer Ships. 6. Roll On Roll Off Vessels. 7. Fishing Vessels. 8. Research and Scientific Vessels. Part II. Wet Cargo Ships. 9. Chemical Tankers. 10. FPSO and FLNG Units. 11. Gas Carriers. 12. LNG Carriers. 13. Oil Tankers and Product Carriers. Part III. Passenger Vessels. 14. Cargo Liners. 15. Cruise Ships. 16. Cruise Ferry. 17. Ferries. 18. Ocean Liners. Part IV. Construction and Support Vessels. 19. Cable Layers. 20. Construction Support Vessels. 21. Icebreakers. 22. Offshore Support Vessels. 23. Tugboats. Part V. Royal Fleet Auxiliary. 24. Royal Fleet Auxiliary.
£49.39
Taylor & Francis Ltd A Concise Handbook of Business Research
Book SynopsisThis book deals with the basics of Research Methodology (RM) for Business Research and statistical analysis for dealing with data using two software: R (a free statistical analysis environment) and MS-Excel.Apart from the basic concepts of Research Methodology, the book contains an additional chapter on improving academic writing. It contains important details on plagiarism, citation and referencing in MS-Word, and improving project/dissertation writing using free online software. Print edition not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan or Bhutan)Table of Contents1. Introduction to Business Research, Research Process, Secondary Data Research, and Its Tools and Techniques 2. Primary Data Research and Its Tools and Techniques 3. Measurement, Scaling and Sampling 4. Data and Method of Analysis (Using Excel and R) 5. Improving Academic Writing (Additional Chapter)
£128.25
Taylor & Francis Statistical Analysis
Book SynopsisStatistical Analysis: The Basics provides an engaging and easyâtoâread primer on this sometimes daunting subject. Intended for those with little or no background in mathematics or statistics, this book explores the importance of statistical analysis in the modern world by asking statistical questions about data and explains how to conduct such analyses and correctly interpret the results.Packed with everyday examples from sport, health, education, and leisure, it reinforces the understanding of core topics while avoiding the heavy use of equations and formulae. Written in a highly accessible style and adopting a handsâon approach, each chapter is accompanied by a summary of key points, illustrations and tables, and recommendations for further reading, with the final chapter delving into the practicalities of conducting a realâlife statistical research project.Statistical Analysis: The Basics is essential reading for anyone who wishes to master the fun
£18.99
Austin Macauley Publishers FutureFit Leadership
Book Synopsis
£17.99
Austin Macauley Publishers Banking Law and Financial Regulations
Book Synopsis
£999.99
Austin Macauley Publishers Banking Law and Financial Regulations
Book Synopsis
£28.79
Austin Macauley Publishers Liberated Leadership
Book Synopsis
£13.49
Austin Macauley Publishers How to Be the Grit in the Oyster
Book Synopsis
£22.94
SAGE Publications Inc Management Fundamentals International Student
Book SynopsisPacked with experiential exercises, self-assessments, and group activities, the Ninth Edition of Management Fundamentals: Concepts, Applications, and Skill Development develops essential management skills students can use in their personal and professional lives. Bestselling author Robert N. Lussier uses the most current examples to illustrate management concepts in today's ever-changing business world. This fully updated new edition provides new coverage of important topics like generational differences, sexual harassment, AI, and cybersecurity. Students learn about management in the real world with 18 new cases, including cases on the NBA, H&M, Netflix, and Peleton. . Table of ContentsPart I: The Global Management Environment Chapter 1: Management and Its History Why Study Management? What Is a Manager’s Responsibility? What Does It Take to Be a Successful Manager? Management Functions Management Roles Differences Among Managers A Brief History of Management Objectives of the Book Trends and Issues in Management In Conclusion Chapter 2: The Environment: Culture, Ethics, and Social Responsibility The Environment Organizational Culture Business Ethics Unethical Behavior Factors That Influence Behavior to Be Ethical or Unethical Guides to Ethical Behavior Managing Ethics Social Responsibility and Sustainability Trends and Issues in Management In Conclusion Chapter 3: Managing Diversity in a Global Environment The Global Environment Ethnocentrism Is Out and “Made in America” Is Blurred Managing Foreign Trade Workplace Diversity and Inclusion Types of Diversity and Managing Diversity Global Diversity Managing Global Business Trends and Issues in Management Part II: Planning Chapter 4: Creative Problem Solving and Decision Making Problem Solving and Decision Making: An Overview Decision-Making Styles The Decision-Making Model Classify and Define the Problem or Opportunity Set Objectives and Criteria Generate Creative and Innovative Alternatives Analyze Alternatives and Select the Most Feasible Plan, Implement the Decision, and Control Using the Decision Making Model Trends and Issues in Management Chapter 5: Strategic and Operational Planning Strategic and Operational Planning Developing the Mission and Analyzing the Environment Setting Objectives Corporate-Level Strategies Business-Level Strategies Operational-Level Planning Time Management Implementing and Controlling Strategies Trends and Issues in Management Chapter 6: Managing Change, Innovation, and Entrepreneurship Innovation and Change Managing Innovation Managing Change Organizational Development Entrepreneurship Trends and Issues in Management Part III: Organizing Chapter 7: Organizing and Delegating Work Organizational Considerations and Principles Authority Organizational Design Contemporary Organizational Design Job Design Setting Priorities Multitasking Delegating Trends and Issues in Management Chapter 8: Managing Teamwork Group and Team and Performance The Group Performance Model Group Structure Group Process Stages of Group Development and Management Styles Developing Groups Into Teams Managing Meetings Trends and Issues in Management Chapter 9: Human Resources Management The Human Resources Management Process The Legal Environment Harassment, Sexual Harassment, and Workplace Romance Human Resources Planning Attracting Employees Developing Employees Retaining Employees Separating Employees Trends and Issues in Management Appendix: Career Management and Networking Part IV: Leading Chapter 10: Organizational Behavior: Personality, Perception, Attitudes, and Negotiation Organizational Behavior (OB) Thoughts, Self-Confidence, and Self-Esteem Personality Perception Attitudes Shaping OB Foundations Organizational Power and Politics Negotiation Conflict Stress Trends and Issues in Management Chapter 11: Motivating for High Performance Motivation and Performance Content Motivation Theories Process Motivation Theories Reinforcement Theory Combining the Motivation Process and Motivation Theories Motivating Employees With Rewards and Recognition Trends and Issues in Management Chapter 12: Leading With Influence Leadership and Trust Leadership Trait Theory Behavioral Leadership Theories Situational Leadership Theories Contemporary Leadership Theories Trends and Issues in Management Chapter 13: Communication, Information Technology, and Emotional Intelligence Organizational Communication Information Technology and Big Data Types of Information Systems Information Networks The Interpersonal Communication Process and Mindfulness Communication Barriers Message Transmission Channels Sending Messages Receiving Messages Responding to Messages Dealing With Emotions and Emotional Intelligence Criticism Trends and Issues in Management Part V: Controlling Chapter 14: Managing Control Systems, Finances, and People Organizational and Functional Area Control Systems Establishing Control Systems Control Frequency and Methods Financial Controls: The Master Budgeting Process Managing People Trends and Issues in Management Chapter 15: Operations, Quality, and Productivity Operations Classifying Operations Systems Designing Operations Systems Managing Operations Systems and the Supply Chain Productivity and the Balanced Scorecard Trends and Issues in Management Glossary Notes Author Index Company Index Subject Index
£144.85
SAGE Publications Inc Management International Student Edition
Book SynopsisThe best managers think critically, make the right decisions, and take action. They make things happen and make work meaningful for others.Management: Think, Decide, Act3ehelps students understand the essential role managers play in optimizing organizational performance. The text goes beyond the planning, organizing, leading, and controlling functions of management by exploring how managers can create a more sustainable, entrepreneurial future. Packed with the latest trends, critical AACSB topics, and fascinating examples,Management: Think, Decide, Act 3ewill get your students energized about making a difference in today's fast-paced, dynamic workplace. Table of ContentsPART I. INTRODUCTION Chapter 1. Management: An Entrepreneurial Approach Chapter 1S. Chapter 1 Supplement: The Evolution of Management Chapter 2. Ethics and Social Responsibility PART II. THE CONTEXT OF MANAGEMENT Chapter 3. Organizational Environment and Culture Chapter 4. Diversity in a Global Community Chapter 5. The Entrepreneurial Manager PART III. PLANNING Chapter 6. Making Effective Decisions Chapter 7. Setting Goals Chapter 8. Designing Strategies Chapter 9. Managing Change and Innovation PART IV. ORGANIZING Chapter 10. Structuring Organizations Chapter 11. The Human Side of Management Chapter 12. Managing Team Performance PART V. LEADING Chapter 13. Managing as Leaders Chapter 14. Understanding Individual Behavior Chapter 15. Motivating Others Chapter 16. Communicating PART VI. CONTROLLING Chapter 17. Controlling Information and Operations
£133.56
SD Publishing LLC Social Media Marketing 2020 How to Crush it with
Book Synopsis
£16.19
Cambridge University Press The Laws of Globalization and Business
Book SynopsisThe Laws of Globalization and Business Applications provides a rigorous but readable data-driven discussion of globalization at the world, country, industry and firm levels. Supported by a free online appendix with a wealth of additional analysis, it is aimed at academics, students and thoughtful practitioners in business and public policy.Trade Review'In a world where most conversations about globalization are characterized by sweeping generalizations and self-serving misrepresentations, The Laws of Globalization and Business Applications is an indispensable resource for students and scholars of business, economics, and public policy. And nobody is more qualified and trusted to write such a boldly-titled book than Professor Ghemawat, who for decades has championed clarity and truth in the subject as a leading researcher and advisor. That's why he was invited to serve on AACSB's task force on the globalization of management education and author its recommendations on what to teach students about globalization, and how.' Dan LeClair, Executive Vice President and Chief Strategy and Innovation Officer, AACSB International, Florida'Any business that has encountered, and possibly suffered from, administrative, cultural, geographic or other differences in the course of international expansion or investment, will find much to empathize with in Dr. Ghemawat's new book. He presents a cogent case for why globalization is actually a long drawn out process conditioned by the two “laws” referenced in the title, rather than a simple fact. Of particular importance, is his detailed analysis of firm-level data to illustrate what is really at work in the so-called “globalization of business”. The book will be a useful guide to any business that seeks international markets or supply chains as well as scholars of these phenomena.' Victor K. Fung, Group Chairman, Fung Group and Honorary Chairman, Li & Fung Limited'A treasure trove of data, insightful (and often graphic) analysis, and references, The Laws of Globalization and Business Applications is essential reading for anyone seeking to measure and understand economic globalization. In contrast to “the world is flat” view, Ghemawat convincingly demonstrates that globalization remains relatively shallow and strongly constrained by distance. While largely a chronicle of globalization over the last two decades, this book also provides a warning regarding the difficulty of unwinding global interdependence, which is more timely than ever, given Brexit and other recent developments!' Donald R. Lessard, Epoch Foundation Professor of International Management, Emeritus, MIT Sloan School of Management'For some time now, there has been an incredible amount of hype about the advent of globalization. As significant as this phenomenon might have been, it has surely been exaggerated by both the popular press and, more worryingly, by academics too. In the last few years, Pankaj Ghemawat has embarked on a much needed crusade to document the actual depth and breadth of this globalization process. The picture that emerges from this academic endeavor is much more nuanced that the one often portrayed in the literature. This magnificent book overviews much of Ghemawat's recent work on this topic and should appeal to a broad range of social scientists interested in globalization.' Pol Antràs, Robert G. Ory Professor of Economics, Harvard University'Globalization is taking a beating partly because of our poor understanding of the phenomenon. This well-organized, meticulously researched book is a breath of fresh air in this respect, and is best read cover to cover. Once you have done so, you will reject the hype about globalization as an overpowering force and better recognize the patterns to which it is subject. And that has implications for how globalization should be thought about in a broad range of fields, not just international economics and international business.' Bernard Yeung, Dean and Stephen Riady Distinguished Professor of Finance and Strategic Management, National University of Singapore (NUS)'Pankaj Ghemawat makes readers think again about globalization from new, non-conventional perspectives, always based on data. In this insightful and well-researched book, he describes some key patterns in the globalization process and offers very useful strategic reflections for international companies' senior executives and policymakers on the implications of the semiglobalized world we live in.' Jordi Canals, Dean and Professor of Economics and Strategic Management, IESE Business SchoolTable of ContentsIntroduction; Part I. The Law of Semiglobalization: 1. Defining and measuring globalization with Steven A. Altman; 2. The depth of globalization; 3. Globalization in historical perspective with Geoffrey G. Jones; 4. The globalization of business; Part II. The Law of Distance: 5. The breadth of globalization and distance; 6. Distances at industry and company level with Steven A. Altman; 7. Distance and international business research with Steven A. Altman; Part III. Business Applications: 8. Cultural distance and national cultural differences with B. Sebastian Reiche; 9. Administrative distance and institutional variety with Thomas M. Hout; 10. Geographic distance and regionalization with Steven A. Altman; 11. Economic distance and the big shift to emerging economies with Steven A. Altman; Index.
£57.00
Cambridge University Press Global Mobility and the Management of Expatriates
a huge range and FREE tracked UK delivery on ALL orders.
£94.73
Cambridge University Press Managing Employee Performance and Reward
Book SynopsisThe third edition has been thoroughly revised and updated by a new four-member author team. It features a new conceptual framework based on systems thinking and a dual model of strategic alignment and psychological engagement. It provides a balance between research evidence and practice, and is enhanced with a more applied and technical approach.Table of Contents1. Performance and reward basics; 2. Strategic alignment and psychological engagement; 3. Managing for results; 4. Performance appraisal and management; 5. Reviewing, discussing and developing employee performance; 6. Base pay; 7. Employee benefits; 8. Recognising and rewarding individual performance; 9. Collective short-term incentive plans; 10. Employee share ownership; 11. System review, change and development; 12. New horizons in performance and reward management.
£71.24
John Wiley & Sons Inc The Interior Design Business Handbook
Book SynopsisNewly updated and revised, this essential guide to the interior design business helps designers in firms small and large streamline their work, learn business basics, and achieve profitability.Trade Review"Newly updated and revised, this essential guide to the interior design business helps designers streamline their work, learn business basics and achieve profitability. This revised edition also describes how the changing economy affects design practices and explores a range of current topics, including social networking, building a brand and implementing technology." (ASID Icon, Fall 2012)Table of ContentsPreface vii Acknowledgments ix Chapter 1 Finding Your Place in Interior Design 1 Chapter 2 Starting or Changing Your Business Type or Structure 31 Chapter 3 Planning for Profit and Growth 56 Chapter 4 Setting Up a Design Studio 70 Chapter 5 The Design Team 87 Chapter 6 Business Development 135 Chapter 7 Charging for Your Services 174 Chapter 8 Succeeding in Project Management 252 Chapter 9 Working with Sources and Contractors 281 Chapter 10 Managing Your Office 312 Chapter 11 Managing and Securing Your Financial Position 355 Chapter 12 Growing Your Firm and Your Professional Skills 435 Epilogue 445 Appendices: AIA Document B171 ID 447 Professional Associations 465 CIDA 469 Glossary 498 Recommended Reading 533 Designer’s Business Forum 538 Index 539
£72.86
Wiley Takaful Investment Portfolios
a huge range and FREE tracked UK delivery on ALL orders.
£72.00
John Wiley & Sons Inc The Power of Consistency
Book SynopsisHow to achieve wealth, happiness, and peace of mind through personal responsibility The Power of Consistency is based on the fundamental premise that private declarations dictate future actions.Table of ContentsForeword Tom Hopkins vii Acknowledgments xiii Introduction 1 Chapter One Think Inside Your Box and Get Your Mind Right 21 Chapter Two Congratulations! You’re Right! Even When You Are Wrong 43 Chapter Three Understanding the Power of Focus and Your Subconscious Mind 63 Chapter Four Step 1: Focus 75 Chapter Five Step 2: Emotional Commitment 109 Chapter Six Step 3: Action 131 Chapter Seven Step 4: Responsibility 151 Chapter Eight It’s Not a Knowledge Problem; It’s a Consistency Problem! 173 Index 191
£19.54
John Wiley & Sons Inc The Art of Critical Making
Book SynopsisDescribes the world's leading approach to art and design taught at Rhode Island School of Design (RISD). This book illuminates how RISD nurtures the creative process, from brief or prompt to outcome, along with guidance on the critical questions and research that enable making great works of art and design.Table of ContentsForeword 5John Maeda Preface 11Frank R. Wilson The Art of Critical Making: An Introduction 19Rosanne Somerson Groundwork 32Leslie Hirst Text and Context: Outward in All Directions 52Daniel Cavicchi Conversation: Drawing 74Patricia C. Phillips Thingking 94John Dunnigan Object Lessons 116Sarah Ganz Blythe Conversation: Materials 138Kelly Dobson Graphic Design, Storytelling, and the Making of Meaning 164Lucinda Hitchcock The Nature Imperative 190Neal Overstrom Conversation: Critique 210Eva Sutton Acting into the Unknown 230Pradeep Sharma Afterword 245Mara L. Hermano Acknowledgments 251 Contributors 253 Illustrations 261 Index 265
£19.54
John Wiley & Sons Inc Becoming A Better Boss
Book SynopsisAn employee''s-eye view of what makes a great bossand how you can become one Whereas most books on managing people approach the subject from the perspective of a manager of an idealised organisation, Becoming a Better Boss takes a real-world approach, looking at the topic from the perspective of an employee in a real-world organisationdysfunctions, warts, and all. Focusing on the choices individual employees make every day in getting work done, this book reinvents the practice of management one employee at a time. Author Julian Birkinshaw stresses the importance of taking management seriously, reveals where management practice often goes wrong, and dives deeply into the worldview of employees. He then explores the common personal biases and frailties of managers and discusses the vital importance of experimentation to overcome the limitations and idiosyncrasies of a particular organisation. Throughout, he supports his assertions with case studies from a wide anTrade Review"Birkinshaw writes persuasively and with a disarming lack of pretension, sprinkling practical advice throughout. But the best aspect of this truly excellent book ... is that the author recognises most management studies ignore the reality of workplaces." (People Management, September 2013) "This thoughtful, nuanced book advises managers to see the world through the eyes of the employee.... The author has some powerful supporting witnesses." (Financial Times, September 2013) ‘Becoming a Better Boss is a very engaging and informative’ (IEDP, September 2013) “It’s a good read and discusses many of the familiar issues that crop up when trying to get human beings at work to do what you want.” (B2B Marketing, October 2013)Table of ContentsPreface ix Acknowledgments xiii Introduction xv 1 Why Management Matters 1 2 So What Is Good Management Really? 17 3 Getting Inside the Minds of Your Employees: What Makes Them Tick? 35 4 Seeing the World Through the Eyes of Your Employees 57 5 Doing What We Know We Should: Managing As an Unnatural Act 81 6 Experimentation: Functioning in a Broken System 107 7 The Future of Management? 129 Endnotes 143 Index 149
£17.09
John Wiley & Sons Inc Reshaping Retail
Book SynopsisThe modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science.Table of ContentsForeword vii Introduction 1 1 A Brief History of Retailing 7 The mercantile era 11 The modern era 13 The digital era 22 2 Technology: The Crucial Retail Enabler 27 How retailers add value 30 Connecting the chain 33 Knowing what you know 39 A succession of evolutions 43 3 Game-Changing Technologies 47 Revolution 50 The next era of technology change 57 What it means for consumers 86 4 Consumer Empowerment 91 The consumer decision journey 94 Customer empowerment tools 95 Retailers’ response to consumers’ changing behavior 103 5 Toward a New Retailing Paradigm 113 The changing role of the physical store 116 New contenders 128 The power of information productivity 135 6 The Future of Retail 143 Stand-alone archetypes 146 Building on the stand-alone models 155 7 A Call to Action 165 Leapfrogging 169 The way forward 170 Making it happen 181 Acknowledgments 191 About the Authors 193 Index 195
£23.74
John Wiley & Sons Inc The Gamification of Learning and Instruction
Book SynopsisFollowing Karl Kapp's earlier book The Gamification of Learning and Instruction , this Fieldbook provides a step-by-step approach to implementing the concepts from the Gamification book with examples, tips, tricks, and worksheets to help a learning professional or faculty member put the ideas into practice.Table of ContentsWebsite Contents xvi Figures, Tables, and Exhibits xvii Foreword xxv About the Authors xxix About the Contributors xxxiii Chapter 1 How to Read and Use This Fieldbook 1 Introduction 1 Key Definition 2 Why This Book? 2 What’s Coming in This Book 5 The Best Way to Read This Book 7 Continuing the Discussion 9 Section I: Getting Started Chapter 2 Why Games, Gamification, and Simulations for Learning? 13 Chapter Questions 13 Introduction 13 Wrong Reasons 14 Right Reasons 20 Questions to Ponder 31 Ensuring Success 31 Key Takeaways 33 Chapter 3 Game, Gamification, or Simulation: Which Is Best, When, Why? 35 Chapter Questions 35 Introduction 36 Games 37 Gamification 54 Simulations 58 Selecting the Right ILE 63 Key Takeaways 65 Chapter 4 Critical Questions for Creating an Interactive Learning Event 67 Chapter Questions 67 Introduction 67 Foundational Questions 69 Practical Questions 73 Scoring and Assessment Questions 75 Game Play Questions 79 Key Takeaways 81 Section II: Basic Elements Chapter 5 Foundational Elements 89 Chapter Questions 89 Introduction 89 Feedback 90 Constructs 95 Challenge 98 Story 99 Key Takeaways 100 Chapter 6 The Importance of Narrative/Context/Story 103 Chapter Questions 103 Introduction 103 Overview of Storytelling 104 Elements of Storytelling 106 How Is Storytelling Different in ILEs? 107 The Goal-Based Scenario 109 The Role of Reality 110 The Predictable Unexpected 112 Architecting Your Story 112 Key Takeaways 115 Chapter 7 Making the Case 117 Chapter Questions 117 Introduction 117 Research-Based Justification 118 Return on Investment Justification 127 1. Identify the Need 129 2. Determine Sponsor’s Goals 132 3. Decide How to Measure 133 4. Dollarize the Measurements 134 5. Conduct a Baseline Assessment 134 6. Implement and Deliver the Game, Gamification, or Simulation 136 7. Gather Post-Learning Data and Data from the Control Group 136 8. Determine the Return 137 Stealth Justification 139 Key Takeaways 140 Chapter 8 Managing the Process 141 By Jim Kiggens Chapter Questions 141 Introduction 141 The Process Required to Produce an Educational Game 142 Tips for a First-Time Producer 170 Key Takeaways 176 Section III: Design Considerations Chapter 9 Where Do Find Ideas 179 Chapter Questions 179 Introduction 179 Play Games 180 Brainstorming Techniques 184 Shazam Session 191 Sharing Output 193 Key Takeaways 197 Chapter 10 Games 199 Chapter Questions 199 Introduction 199 Designing a Game From Start to Finish 200 Wireframing 209 One-Page Design 211 Paper Prototyping 212 Storyboards 214 Design Document 216 Key Takeaways 217 Chapter 11 Gamification 219 Chapter Questions 219 Introduction 219 Controversial Nature of Gamification 220 Structural Gamification 224 Avoid Learners Gaming the System 235 Content Gamification 237 Key Takeaways 246 Chapter 12 Simulations 249 Chapter Questions 249 Introduction 249 Why Simulations Are Valuable for Learning 251 Designing a Simulation 252 The Illusion of Complexity 254 Using Flowcharts 256 Storytelling for Simulations 258 Creating Decisions for Simulations 259 Creating Simulation Feedback 263 Simulation Design Tool 264 Key Takeaways 269 Section IV: Development Chapter 13 Technology Tools 273 By Helmut Doll Chapter Questions 273 Introduction 273 Developing an Interactive Learning Experience 274 Development Terms 275 Template-Based Authoring Tools/Arcade-Style Games 276 Game Engines 278 Other Development Tools 280 Mobile Games 282 Adding Leaderboards or Badges 283 Key Takeaways 284 Chapter 14 Storyboarding 287 By Kevin Thorn Chapter Questions 287 Introduction 287 Why Storyboarding Is Important 290 The Storyboarding Process 293 Storyboarding in Action 294 Storyboarding Simulations 298 Storyboarding Techniques 300 Key Takeaways 300 Section V: Case Studies Chapter 15 The Knowledge Guru 305 By Sharon Boller Background 305 The Challenge 306 Why Game or Gamification? 307 Making the Case 309 The Solution 309 The Benefits and Results 316 Lessons Learned 317 Chapter 16 A Board Game: MPE 319 By Robert Bell Background 319 The Challenge 320 Why a Game? 321 Making the Case 323 The Solution 323 The Benefits 329 The Results 329 Lessons Learned 330 Chapter 17 Mobile Gamification: Mobile Cricket U 333 By Robert Gadd Background 333 The Challenge 334 Why Gamification? 336 Making the Case 337 The Solution 339 The Benefits 343 Lessons Learned 344 Chapter 18 Serious Game: Learning to Negotiate 347 By Bryan Austin Background 347 The Challenge 348 Why a Game? 349 The Solution 350 The Benefits 355 The Results 355 Lessons Learned 356 Chapter 19 Structural Gamification for On-Boarding Employees 359 By Mohit Garg Background 359 The Challenge 360 Why Gamification? 360 Making the Case 361 The Solution 363 The Results 365 Summary 368 Lessons Learned 368 Chapter 20 Medical Simulation 371 By Kevin R. Glover Background 371 The Challenge 372 Why a Simulation? 375 Making the Case 378 The Solution 379 The Results 387 Lessons Learned 388 Chapter 21 Financial Game-Based Learning 391 By Andrew Hughes Background 391 The Challenge 392 Why a Game? 392 Making the Case 392 The Solution 393 The Benefits 397 The Results 398 Lessons Learned 398 Chapter 22 Sales Training Game: An Avaya Case 399 By Anders Gronstedt Background 399 Why a Game-Based Simulation? 400 The Solution 400 Benefits and Results 404 Lessons Learned 404 Glossary 405 Notes 417 Index 423 About ASTD 441
£55.10
John Wiley & Sons Inc The Agility Factor
Book SynopsisA research-based approach to achieving long-term profitability in business What does it take to guarantee success and profitability over time? Authors Christopher G. Worley, a senior research scientist, Thomas D. Williams, an executive advisor, and Edward E. Lawler III, one of the country''s leading management experts, set out to find the answer. In The Agility Factor: Building Adaptable Organizations for Superior Performance the authors reveal the factors that drive long-term profitability based on the practices of successful companies that have consistently outperformed their peers. Of the 234 large companies across 18 industries that were studied, there were few companies that delivered sustained performance across the board. The authors found that across industries, the most successful companies were not the usual suspects found in the media, but companies who possessed a quiet agility that allowed them to quickly perceive and respond to changes so that they couldTable of ContentsForeword by James O’Toole ix Preface xiii Chapter 1 Searching for Sustained Performance 1 Chapter 2 Organizing for Agility 25 Chapter 3 Strategizing and Perceiving 53 Chapter 4 Testing and Implementing 83 Chapter 5 Transforming to Agility 111 Afterword: Some Reflections on Agility 139 Notes 147 About the Authors 157 Acknowledgments 159 Index 161
£27.00
John Wiley & Sons Inc The Complete Guide to Mergers and Acquisitions
Book SynopsisEase the M&A process with a more effective integration plan The Complete Guide to Mergers and Acquisitions is the ultimate handbook for planning and managing post-merger integration.Table of ContentsList of Exhibits xiii Foreword, by Jim Jeffries, cofounder and chairman, M&A Leadership Council xvii Preface xxiii The Authors xxix One Integration: Where Deal Value Is Realized 1 Buyer Beware! 2 Factors Contributing to Poor M&A Results 4 Deal Strategy—Then and Now 6 Strategic Deal Rationale: The Eight Cs 8 Serial Acquisitions as a Growth Strategy 9 Integrations Exist on a Continuum 10 Ten Key Recommendations for Maximizing Deal Value 15 Develop a Sustained M&A Capability 18 Be Sure to Avoid the Killer Phrases 19 Chapter Summary 21 Discussion Questions 23 Rapid Assessment Tool 23 Two The Deal Flow Model: Pitfalls and Best Practices Throughout the M&A Process 25 The Deal Flow Model 27 Chapter Summary 53 Discussion Questions 54 Rapid Assessment Tool 54 Three Integration Begins with Due Diligence 57 Due Diligence Should Prevent Surprises 58 Due Diligence Is an Iterative Process 63 Managing Due Diligence as a Rapid Results Project 65 Target or Partner Firm Participation in Due Diligence 67 Prioritize Synergies According to Their Impacts on Deal Value 68 Due Diligence and Integration Strategy 70 Due Diligence and Integration Risk Factors 70 Due Diligence and Organizational Culture 73 Due Diligence and Human Resources 79 Due Diligence and Human Capital 83 Chapter Summary 84 Discussion Questions 85 Rapid Assessment Tool 86 Four Welcome to the Big Leagues of Change Management 89 Organizational Dynamics Created by Mergers and Acquisitions 90 Seven Fundamentals of M&A Change Management 92 Chapter Summary 107 Discussion Questions 108 Rapid Assessment Tool 109 Five The Merger Integration Work Streams Model 111 The Merger Integration Work Streams Model 113 Deploying the Model 124 Chapter Summary 130 Discussion Questions 130 Rapid Assessment Tool 131 Six Organizing, Involving, and Coordinating Integration Task Forces 133 Establishing the Integration Infrastructure 134 Staffing the Integration Project Team 141 Launching the Planning Process 142 Chapter Summary 164 Discussion Questions 165 Rapid Assessment Tool 166 Seven Waging the Communications Campaign 169 Great Ideas and Game Winners 188 M&A Communications: Lessons Learned 191 Chapter Summary 192 Discussion Questions 193 Rapid Assessment Tool 194 Eight Don’t Let Them Jump Ship: Retaining and Rerecruiting Your Key People 197 “Me” Issues Dominate 198 Examples of Effective Retention and Rerecruitment 199 Identifying Key Talent 201 Understanding What Motivates People 202 Developing and Executing a Retention and Rerecruitment Action Plan 206 Retention and Rerecruitment Options and Considerations 213 Chapter Summary 215 Discussion Questions 215 Rapid Assessment Tool 216 Nine Setting the Organization Cures Many Ills: Structure and Staffing Decisions 219 Common Problems 221 Ten Principles 225 Fair Processes 240 Staffing Process Models 242 Chapter Summary 253 Discussion Questions 254 Rapid Assessment Tool 255 Ten Tracking Success: Merger Measurement Systems 259 Integration Measures 262 Chapter Summary 290 Discussion Questions 291 Rapid Assessment Tool 292 Eleven “But They’re So Different”: Cultural Integration 295 The Impact of Culture on NewCo Performance 296 Operationalizing and Managing Cultural Integration 297 Discovering, Designing, and Delivering Cultural Integration 300 Answering Key Questions 304 Sticking to the Cultural Integration Implementation Plan 307 Continuously Manage NewCo Culture 308 Chapter Summary 309 Discussion Questions 310 Rapid Assessment Tool 311 Twelve Human Capital Integration and the Human Resources Function 313 The “Making Strategy Work” Model 316 Case Studies in Human Capital–Related Integration 319 Chapter Summary 327 Discussion Questions 328 Rapid Assessment Tool 329 Thirteen Merger Repair 331 Clear Symptoms 336 Merger Repair Rapid Assessment 338 Two Tracks of Merger Repair 339 Chapter Summary 344 Discussion Questions 345 Rapid Assessment Tool 345 Fourteen Taking Your M&A Game to the Next Level 347 Are You Getting Better at M&A? 347 Failing to Protect Your Investment 348 Beware the “Not Invented Here” Syndrome 349 Don’t Fumble at the Goal Line 350 Enterprise-Level M&A Competency Model 351 How Does Your Integration Stack Up? 356 Does It Work? 357 Chapter Summary 360 Discussion Questions 360 Rapid Assessment Tool 361 Resource A: Sample Task Force Charter 365 Resource B: Integration Planning Template 373 Resource C: Executive Summary—The State of M&A Integration Effectiveness Survey, 2014 393 References 417 Index 429
£49.40
John Wiley and Sons Ltd The Wiley Handbook of Entrepreneurship
Book SynopsisWritten by leading scholars, The Wiley Handbook of Entrepreneurship provides a distinctive overview of methodological, theoretical and paradigm changes in the area of entrepreneurship research. It is divided into four parts coveringhistory and theory,individual differences and creativity, organizational aspects of innovation including intrapreneurship, and macroeconomic aspects such as social entrepreneurship and entrepreneurship in developing countries. The result is a must-have resource for seasoned researchers and newcomers alike, as well as practitioners and advanced students of business, entrepreneurship, and social and organizational psychology.Table of ContentsPreface xv Acknowledgments xxiii Section 1 Entrepreneurship: Theory and Research 1a: Understanding Entrepreneurship 1 1 A Future of Entrepreneurship Research: Domain, Data, Theory, and Impact 3Per Davidsson Introduction 3 Narrowing and Broadening the Field 3 Richer, Better, and More Varied Data 6 The Quest for Increased Theoretical Precision 7 Abstraction, Conceptual Clarity, and Operationalization 9 Sample Size, Data Quality, Statistical Significance, and Practical Relevance 12 Expanding the null hypothesis 13 Stating predictions as comparisons 13 Developing non-nil predictions 13 Specifying other than linear functional forms 13 Recognizing Context 13 Increased Demands for Practical Relevance 14 Conclusion 17 References 17 2 Entrepreneurship as a Process: Empirical Evidence for Entrepreneurial Engagement Levels 25Peter van der Zwan and Roy Thurik Introduction 25 Merits of Entrepreneurship as a Process 27 Three Stylized Facts 28 Latent Entrepreneurship 29 Different Roles Throughout the Process 29 Country Differences 30 Conclusion and Recommendations for Future Research 31 References 33 3 Types and Roles of Productive Entrepreneurship: A Conceptual Study 37Sander Wennekers and André van Stel Introduction 37 Ensuing Research Questions 39 Methodology 39 Typologies and Types 39 From Typologies/Dimensions to Major Types 41 Twelve major types of entrepreneurship 43 Further Reduction to Four Main Types 44 Entrepreneurial Roles 45 General Entrepreneurial Roles 45 Specific Entrepreneurial Roles 46 Intermediary Effects and Final Contributions 50 Intermediate Effects 51 Final Contributions 54 Causal Chains per Main Type of Entrepreneurship: A Synthesis 57 Ambitious Innovators 57 Ambitious Replicators/Adapters 58 Solo Self-Employed 59 Managerial Employers (Rest Group) 60 Discussion and Conclusions 61 Summarizing and Interpreting the Main Findings 61 Implications for Research 62 Implications for Policy 63 Conclusion 65 References 65 4 Toward a Theory of Entrepreneurial Behavior 71Bruce T. Teague and William B. Gartner Introduction 71 The Current State of Entrepreneurial Behavior Scholarship 72 (Re)defining Entrepreneurial Behavior 73 Defining Behavior 73 Defining Entrepreneurial Behavior 74 The Role of Behavior in Existing Theories and Frameworks 76 A Theory of Enterpreneurial Behavior 78 Behavioral Repertoire 80 Sources of Behavioral Variation 81 Level of Mastery 83 Implications of a Theory of Entrepreneurial Behavior 84 Toward an Entrepreneurial Behavior Research Agenda 85 Next Steps 86 Conclusions 87 References 88 Section 2 The Individual: Psychology of Entrepreneurship 95 5 The Psychology of Entrepreneurship: A Selective Review and a Path Forward 97Kelly G. Shaver and Amy E. Davis Introduction 97 Why Ask Why? 97 The Personality Approach 98 Single Traits 98 Achievement Motivation 98 Risk Propensity 99 Broad Sets of Dimensions 100 Inventories of Traits 100 Latent Dimensions 101 The Social Cognition Approach 102 Career Reasons 103 Attribution Processes 104 Social Cognitive Theories 104 Expectancy Theory 105 Theory of Planned Behavior 105 Entrepreneurial Teams 106 Approaches to Teams 106 Team Structure 107 Toward a More Inclusive Future 107 Culturally Inclusive and Specific 108 Gender 108 Race and Ethnicity 108 Life Course and Personal Context 108 Country of Origin 109 Methodologically Inclusive and Specific 109 Theoretically Precise 109 Multiple Dimensions 110 Replication 110 Teams Over Time 110 Conclusion 111 References 111 6 Tools Entrepreneurs Need for Converting Dreams To Reality—And Achieving Success 119Robert A. Baron Introduction 119 Motivation: What Goals Do Entrepreneurs Seek 120 Cognitive Tools: Creativity, Opportunity Recognition, and Avoiding Cognitive Traps 121 Opportunity Recognition of Creation: Recognizing or Creating Practical Uses of Ideas 122 The Personal Side of Entrepreneurial Success: Characteristics and Skills That Contribute to Success 125 Personal Characteristics: Self-Efficacy, the “Big Five,” and Willingness to Improvise 126 From Desire to Achievement: The Role of Self-Regulation 127 Passion: Deep, Emotional Commitment to Entrepreneurship and the Roles it Involves 128 The Social Side of Entrepreneurial Success II: Forming High Quality Social Networks and Getting Along With Others 129 How do Entrepreneurs Build their Social Networks? 130 Dealing with Adversity—and Failure 131 Coping With Stress 132 Psychological Capital 132 Dealing with Business Failure: When One Dream Ends Another (Should) Begin 133 Putting it All Together: The Successful Entrepreneur’s Tool Kit 133 Tools for Changing the World—or at Least Some Corner of it 134 References 136 7 Creativity and Entrepreneurship: A Process Perspective 139Maike Lex and Michael M. Gielnik Introduction 139 Creativity and Entrepreneurship: A Conceptual Differentiation 140 The Effect of Creativity on Entrepreneurship 141 Toward a Cumulative Process Model of Creativity in Entrepreneurship 143 Key Assumptions of the Cumulative Process Model 145 Creativity and its Underlying Components 145 The Entrepreneurial Process and its Constituting Phases 145 An Ambidexterity Perspective on Creativity in the Entrepreneurial Process 147 A Cumulative Process Model on Creativity in Entrepreneurship 149 Prelaunch 149 Launch 151 Postlaunch 154 The Cumulative Process Model: A Summary 157 An Interactionist Perspective on Creativity in Entrepreneurship 157 Practical Implications: Promoting Creativity to Promote Entrepreneurship 159 Future Research 161 Conclusion 162 References 163 8 The Dark Side of the Entrepreneurial Personality: Undesirable or Maladaptive Traits and Behaviors Associated with Entrepreneurs 173Angelo S. DeNisi and Benjamin N. Alexander Introduction 173 Recent Interest and Older Views 174 Entrepreneurial Personality and Entrepreneurship Outcomes 175 Personality and Entrepreneurial Intentions 175 Personality and Entrepreneurial Success 177 Broader Impact 179 Future Research on the Dark Side of the Entrepreneurial Personality 180 Untangling Outcomes and Trait Phenomena 180 Basic Issues 182 Conclusion 183 References 184 9 Female Entrepreneurship and IQ 187R.W. Hafer Introduction 187 Measuring Female Entrepreneurship and IQ 188 The Female Entrepreneurship Index 188 National IQ 190 The Model and Data 191 Regression Results 194 Robustness Tests 195 Caveats 197 Conclusions and Policy Implications 198 References 198 Appendix A 201 Appendix B 204 Acknowledgments 204 10 The Person in Social Entrepreneurship: A Systematic Review of Research on the social Entrepreneurial Personality 205Ute Stephan and Andreana Drencheva Introduction 205 Theoretical Background 206 Social Entrepreneurship 206 Personality 207 Review Approach and Overview of the Reviewed Studies 207 Review Findings 208 Motivation 208 General values, motives, interests 211 Specific motives 213 Traits 216 Identity 217 Leadership and Managerial Skills 218 Discussion and Opportunities for Future Research 220 Building on Strengths and Insights of the Current Research 222 References 223 Acknowledgment 229 11 An Individual Differences Approach to Studying Entrepreneurial Tendencies 231Gorkan Ahmetoglu and Tomas Chamorro-Premuzic Introduction 231 The Pillars of Individual Differences Psychology 232 The Psychological Approach to Entrepreneurship 233 A Critical Evaluation of the Psychological Approach to Entrepreneurship 234 A Critical Evaluation of the Group Differences Approach 234 A Critical Evaluation of Comparisons Between More and Less Successful Entrepreneurs 236 An Individual Differences Approach to Understanding Entrepreneurial Tendencies 236 (Re)defining Entrepreneurial Tendencies 237 The Practical Importance of Theoretical Preciseness 238 Recommendations for Researching Entrepreneurial Tendencies 239 How Do We Assess Entrepreneurial Tendencies? 240 How Do General Entrepreneurial Tendencies Manifest in Contextual Behavior? 242 Classification of Entrepreneurial Behaviors 242 How Do General Entrepreneurial Tendencies and Contextual Behavior Manifest in Entrepreneurial Output? 245 Discussion 247 Implications for Entrepreneurship Research 248 Implications Beyond Business Creation 249 Other Considerations 249 Existing and Future Research 250 Conclusion 251 References 251 Section 2a: Genetics of Entrepreneurship 257 12 Biology and Entrepreneurship 259Ahmed Nofal, Nicos Nicolaou, and Noni Symeonidou Introduction 259 Genetics and Entrepreneurship 260 Quantitative Genetics in Entrepreneurship 260 Tendency to Engage in Entrepreneurship 260 Genetic Influences on Physiology 261 Genetic Covariation with Individual Attributes 261 Gene X Environment Interactions 262 Gene X Environment Correlations 262 Opportunity Recognition 262 Entrepreneurial Intention 262 Entrepreneurial Performance 263 Molecular Genetics in Entrepreneurship 263 Candidate-Gene Studies 263 Genome-Wide Association Studies (GWAS) 264 Hormones in Entrepreneurship 265 Physiology in Entrepreneurship 266 Neuroscience in Entrepreneurship 266 Quantitative Electroencephalogram 267 Functional Magnetic Resonance Imaging 267 Conclusion 267 References 268 13 “Born, Not Made” and Other Beliefs About Entrepreneurial Ability 273Daniel P. Forbes Introduction 273 “Born, Not Made”: Beliefs and Evidence 274 Understanding How People Think About Entrepreneurs 277 Essentialist Lay Beliefs 277 Genetic Essentialist Lay Beliefs About Entrepreneurs 278 Born-Not-Made and General Beliefs About Entrepreneurial Ability 280 Implications of Belief in Born-Not-Made 280 Implications for the Judgments People Make About Their Own Entrepreneurial Abilities 281 Implications for the Judgments People Make About Others’ Entrepreneurial Abilities 283 Discussion 284 References 286 Acknowledgments 291 Section 3 The Organization: Corporate Entrepreneurship and Entrepreneurial Teams 3a: The Organization 293 14 Corporate Entrepreneurship & Innovation: Today’s Leadership Challenge 295Donald F. Kuratko Introduction 295 What Constitutes the Domain of Corporate Entrepreneurship? 296 The Importance of a Climate Conducive for Innovative Activity 298 Managerial Levels and Contributions to Entrepreneurial Efforts 300 Ingredients for an Effective Corporate Entrepreneurial Strategy 302 Challenges with Implementation of Corporate Entrepreneurship 304 Future Expectations 305 References 307 Section 3b: Entrepreneurial Teams 313 15 Unraveling the Black Box of New Venture Team Processes 315Ekaterina S. Bjornali, Mirjam Knockaert, Nicolai Foss, Daniel Leunbach and Truls Erikson Introduction 315 The New Venture Team as a Focal Object of Inquiry 316 Internal Factors 316 External Factors 317 Disentangling NVT “Processes” in the Input-Processes-Outcome Framework 318 Toward a Framework for Studying NVT Processes 318 Prefounding Phase 319 Postfounding phase 319 Selected Theories Within the Theoretical Foundations 321 Faultline Theory 321 Future Research Directions 324 Behavioral Integration and Shared Cognition 324 Future Research Directions 325 Shared Leadership 326 Future Research Directions 327 Creativity and Imagination 328 Future Research Directions 329 Organizational and Team Justice 330 Future Research Directions 331 Transactive Memory Systems 332 Future Research Directions 332 Measuring New Venture Team Processes 333 Methodological Issues in NVT Studies 333 Collinearity 334 Dominant Survey Method 334 Cross-Sectional Designs 334 Meeting Methodological Challenges 335 Improving Survey Instruments 335 Simulation Exercises: Agent-Based Modeling 335 Neurostudies 336 Towards a Mixed Methods Approach 337 Concluding Remarks 337 References 338 Section 4 National and International Entrepreneurship 4a: National Entrepreneurship 349 16 The Knowledge Spillover Theory of Entrepreneurship and the Strategic Management of Places 351David B. Audretsch and Erik E. Lehmann Introduction 351 The Challenge of Inequality of Places 353 Globalization and Regionalization 353 The Mediating Role of Entrepreneurship in Transforming Places 353 Transforming Regions to Places 355 The Knowledge Spillover Theory of Entrepreneurship 356 Defining the Knowledge Spillover Theory of Entrepreneurship 356 The Emergence of the Knowledge Spillover Theory of Entrepreneurship 358 Knowledge Spillover Theory and Places 360 The Knowledge Filter and the Strategic Management of Place 363 Absorptive Capacity of Place 366 Emergence of a Strategic Management Approach of Place 368 Conclusions 371 References 372 17 The Effect of New Business Formation on Regional Development 379Michael Fritsch Introduction 379 The Basic Relationships 380 The Magnitude of Direct and Indirect Effects 383 Differences in the Contribution of New Business Formation to Economic Growth Across Industries and Regions 385 The Persistence of Regional Entrepreneurship 389 Policy Implications 391 Avenues for Further Research 392 Final Remarks 396 References 396 18 National Culture and Entrepreneurship 401Gabriella Cacciotti and James C. Hayton Introduction 401 Method 401 Conceptualization of National Culture in Entrepreneurship Research 402 National Culture as Values 403 Definition 403 Measures 403 Outcomes 404 National Culture as Norms and Practices 408 Definition 408 Measures 409 Outcomes 410 Summary 412 Directions for Future Research 414 Conclusion 416 References 416 19 Management of Entrepreneurial Ecosystems 423Erkko Autio and Jonathan Levie Introduction 423 Entrepreneurial Ecosystems: Definitions and Policy Challenges 425 Management of Complex Socioecological Ecosystems 428 Stakeholder Consultation 429 Stakeholder Participation 430 Scottish Innovation-Based Entrepreneurial Ecosystem 431 Method 431 REAP Scotland 432 Field Trial in Scotland 435 Case Reflection 438 Discussion 442 Conclusion 445 References 446 Section 4b: International Entrepreneurship 451 20 International Entrepreneurship and Networks 453Salman Ahmad and Pavlos Dimitratos Introduction 453 International Entrepreneurship: Definition 454 Network Perspective 456 Networks and International Entrepreneurship 457 Important Themes: Intersection of International Entrepreneurship and Networks Research 458 Network Creation and International Entrepreneurship 460 Network Types and International Entrepreneurship 460 Network Structures and International Entrepreneurship 463 Network Dynamics and International Entrepreneurship 464 Network’s Benefits and International Entrepreneurship 465 Theoretical Basis: Intersection of International Entrepreneurship Networks Research 468 Transaction Cost Economics (TCE) 469 Organizational Learning 469 Resource-Based View 470 Social Capital 470 Knowledge-Based View 471 Other Theories 471 Practical Implications 472 Future Research 472 Conclusion 472 References 473 Index 485
£123.26
John Wiley & Sons Inc Circle of the 9 Muses
Book SynopsisThe action-based guide to powerful, influential organizational storytelling Circle of the 9 Muses captures the best practices of the world''s most influential story consultants and knowledge workers to help you find, tell, and draw value from your organizational stories as impetus for action. This rich toolbox is loaded with fun, graphical instructions and dozens of unique, replicable, and facilitated processes that require no special training or expertise. You''ll discover your organization''s hidden narrative assets, use different templates and frameworks to tell the stories of your past, present, and future and then draw team members into rich meaning-making dialogue that translates into action. These activities can be exercised in endless permutations, and expert advice steers you toward the right activity for a specific purpose, including managing change, setting strategy, onboarding, defining the brand, engaging supporters or customers, merging cultures, buildinTable of ContentsIntroduction: Dispatches from a World of Stories 1 Scene I: A Small Club in Nashville, Tennessee 1 Scene II: A Cave in the South of France, 1994 3 Scene III: A Conference Room Somewhere in Paris 4 It All Began with a Sheep 7 What’s Inside 10 Stepping into the Stream 17 9 Muse Story Recipes 23 Branding Recipes 24 Team Building/Relationship Building Recipes 25 Leadership, Strategy, and Change Management Recipes 26 Organizational Development Recipes 26 Part I: Fundamentals 29 Chapter 1: The Four Core Stories 31 Identity Stories 34 Vision Stories 35 Values Stories 36 Stories of Change and Learning 38 What Are Your Core Stories? 39 Three More Cores! 42 Where Do I Go Next? 43 Chapter 2: Host a Story Circle 45 Decide How You Will Frame It 47 Find or Create a Third Space 50 Decide Who Needs to Be There 52 Set Ground Rules 52 Put Participants in Groups 54 Begin the Session and Manage the Time 55 Your Role as Host 56 Ready to Get Started? 56 Where Do I Go from Here? 57 Chapter 3: Story Prompts 59 First, Some Don’ts 61 Plant the Suggestion 63 “Tell Me about a Time ” 63 Story Buckets 64 Extreme Prompts 65 Emotional Prompts 66 Aspirational Prompts 67 Go Wide Open 68 Go for the Heart 69 Stories Beget Stories 71 Where Do I Go from Here? 71 Chapter 4: Capturing Fire 73 First, Pick a Story to Work On 75 Clarify Your Intent 76 Your Turn: What Is Your Intent? 77 Connect Your Story to Universal Plots 78 Your Turn: Choose a Plot Archetype 86 Other Story Structures: FWA 88 Declare Your Intent 89 Other Tips and Techniques for Better Stories 90 Technique 1: Throw ’Em Right into the Action 90 Technique 2: Add Emotion (“The King and the Queen”) 91 Technique 3: Add Sensory and Motion Information 93 Technique 4: The “MacGuffin,” or Gleaming Detail 94 Technique 5: Play with the Timeline 95 Technique 6: Make It Shorter! 96 Your Turn: Provide Some Final Polish to Your Story 97 Bringing it All Together: Geoff ’s Story 98 Where Do I Go from Here? 99 Part II: Branching Out 101 Chapter 5: Twice-Told Stories 103 Explain the Process to Your Story Circles 105 Begin the Story Circles 106 Close the Story Circle Experience and Select One Story to Retell 106 Create the Story Theater and Begin! 107 The Critical Epilogue: Name the Bigger Story 108 Modifying the Exercise for Diff erent-Sized Groups 110 Capture it Visually! 111 Another Delivery Option 112 Where Do I Go from Here? 113 Chapter 6: Summoning the Muse (Story Listening and Sense Making) 115 Meaninglistening and Storymaking with Your Team’s Stories 120 Roll the Dice! 121 Listen Better 123 Taking It Deeper: A Geography of Meaning 124 Option: Use the Archetype Cards 127 The Power of the Spontaneous Invitation 127 Meaning Making and Individual Conversations 128 “For Lack of a System”: A Story from Lori Silverman 129 Where Do I Go from Here? 130 Chapter 7: Story Circle Variations (Riffs, Jams, Jazz Licks, and Sitar Solos) 131 Visual Story Mining 133 Stories in Words 135 The Client Sets the Frame 137 Invite the Witness 138 Story Distilling 139 Audience Carousel 139 Getting Personal: Stories and Signifi cant Experiences 140 Show and Tell (“Relics”) 142 Capture Family Legacies 142 Chapter 8: Leadership Story Archetypes 145 The 16 Archetypes of the 9 Muses 149 Putting the Archetypes to Work 155 Identify the Frame for Conversation 155 Present the Archetypes 155 Place Participants in Groups 156 Have Participants Each Identify Three Archetypes and Write Them on Sticky Notes or Index Cards 156 Present Your Cards 157 Analyze and Discuss What Just Happened 157 Taking It into the Future: The Transformational Question 158 Using Archetypes as a Directed Listening Framework 159 How to Apply Archetypes to Your Stories 160 Where Do I Go Next? 161 Chapter 9: Future Story Spine 163 Where Did the Story Spine Come From? 165 Get Ready for This Exercise 166 Introduce the Story Spine 166 Start with the Climactic Event: “Until Finally” 166 Identify a Single Event That the Group Will Focus On 167 Complete the Story Spine! 168 Where Do I Go from Here? 169 Chapter 10: Visual Timeline 171 Identify the Story You Want to Tell 172 Establish the Start and End Dates 172 Draw a Line That Tells the Story! 173 Reflect for a Moment 174 Fill in the Story Details 175 Draw out the Meaning 175 Applications 177 Other Options and Ideas 178 Where Do I Go from Here? 179 Chapter 11: Fractal Narratives 181 Let’s Start with an Example: Values Stories 183 Storytelling and Institutional Memory 184 Other Fractal Story Frameworks 186 Where Do I Go Next? 187 Chapter 12: Fractal Narratives and the Hero’s Journey 189 The Manager of a Thousand Faces 191 An Introduction to the Hero’s Journey 192 Introduce the Hero’s Journey 195 Connect Stories to the Stages of the Journey 195 Option: Ordeal Storytelling and Prophesying Your Ending 197 Where Do I Go from Here? 197 Chapter 13: Story Element Extraction 199 The Classic Version: Working with a Few Stories 200 Going Deeper with Story Element Extraction 202 Distribute the Stories 203 Collect Ideas 203 Cluster the Answers 204 Name the Clusters 204 Describe the Attributes of the Clusters 205 Transfer, Group, and Name All the Positive and Challenging Attributes 206 Assess and Reflect 206 Chapter 14: Creative Tension Pictures 207 What’s Going On Here 209 Options for Creative Tension Pictures 210 The Fast Version: Visuals Speak 211 Build it, via the Think with Your Hands Methodology 212 Where Do I Go from Here? 213 Chapter 15: Strategy Is a Story 215 A Journey of Heroes 217 Example: A Strategy Narrative “Message House” 220 Share the Story 221 Strategy Is a Storyboard 224 Option: Cast the 9 Muse Archetypes in Your Storyboard! 226 Where Do I Go Next? 227 Chapter 16: Innovation Storyboarding (and Storyboarding Frameworks) 229 Classic Innovation Storyboarding 232 The Fast Version 235 Other Storyboarding Frameworks 236 An Example: My Creative Process Storyboard 236 Building the Exercise 238 Now Begin the Activity 240 Where Do I Go Next? 241 Storyboard Your Offering Using Presentation Software 241 Chapter 17: Step into a Story: Story Field Trips 243 Identify the Special World 246 Issue the Call to Adventure 249 Cross the Threshold 250 Bring Back the Elixir 252 The Stories Keep Working on You! 253 Chapter 18: Digital Storytelling 255 Comic Book Applications 256 Movie-making Applications 258 Slide Applications 259 Photo Book and Storybook Applications 259 Image Resources 260 Appendix 263 The “Icon Cheat Sheet for Left Brainers” 264 The 10 Story Types, the Seven Basic Plots, and the 36 Dramatic Situations 266 Booker’s Seven Plots from The Seven Basic Plots 267 Polti’s 36 Dramatic Scenarios 267 Bibliography 270 Contributors, Partners, and Friends 274 About the Author 290 Connect with David 291 Index 292
£31.35
John Wiley & Sons Inc Employer Branding For Dummies
Book SynopsisAttract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent.Table of ContentsIntroduction 1 About This Book 1 Foolish Assumptions 2 Icons Used in This Book 3 Beyond the Book 3 Where to Go from Here 3 Part 1: Getting Started with Employer Branding 5 Chapter 1: Building a Strong Employer Brand 7 What Is Employer Branding? 8 Recognizing the benefits of employer branding 8 Stepping through the employer branding process/cycle 9 Laying the Foundation for Your Employer Brand 11 Aligning with business goals and objectives 11 Fitting in with your other brands 12 Rallying the troops (and leaders) 12 Taking an Honest Look at Your Employer Brand 13 Putting the Pieces in Place 14 Defining the give and get of the employment deal 15 Establishing employer brand guidelines 16 Giving your target talent a reason to tune in 17 Spreading the Word through Various Channels 19 Staying True to the Promise of Your Employer Brand 20 Monitoring Your Employer Branding Success 21 Chapter 2: Preparing for the Journey 23 Finding Your Fit within the Overall Company Strategy 24 Aligning with the corporate brand 25 Aligning with the customer brand 27 Supporting the business strategy 29 Getting the right talent onboard 29 Aligning with human resources 34 Building Your Business Case for Employer Branding 34 Considering cost-cutting benefits 35 Checking out possible performance benefits 36 Making Friends and Influencing People 38 Getting senior leadership onboard 38 Convincing marketing and communications to go along with the idea 39 Getting HR comfortable with the language and thinking of brand management 40 Chapter 3: Conducting an Employer Brand Health Check 41 Taking a Look in the Mirror 42 Finding out what you already know 42 Conducting employee surveys and focus groups 43 Taking a Look from the Outside In 47 Gauging employer brand awareness, consideration, and preference 47 Identifying your key talent competitors 49 Evaluating the strength of your organization’s employer brand image 50 Evaluating the factors that shape your organization’s brand image 53 Weighing Your Competition 54 Benchmarking your competitors’ media presence 55 Mapping your competitors’ brand positioning 56 Spotting generic plays and opportunities to be different 57 Part 2: Developing an Effective Employer Brand Strategy 61 Chapter 4: Defining Your Employer Value Proposition 63 Setting Your Sights on the Goal: A Sample Employer Value Proposition 64 Brainstorming to Generate Ideas and Content 66 Gathering the right people 67 Drawing insights from your data 67 Conducting a productive employer value proposition development workshop 69 Balancing Competing Perspectives 73 Clarifying the give and get of the employment deal 73 Weighing current strengths and future aspirations 74 Balancing global and local considerations 75 Differentiating Your Organization from the Competition 76 Choosing Your Core Positioning 77 Writing Your Employer Value Proposition 78 Sense Checking and Stress Testing 79 Identifying tangible claims and proof points 79 Field-testing your draft employer value proposition 80 Chapter 5: Building Your Employer Brand Framework 83 Aligning Your Employer Branding with Your Corporate and Customer Branding 84 Working with a monolithic brand 84 Navigating within a house of brands 86 Optimizing the parent-subsidiary house of brands framework 87 Creating a Visual Brand Identity with Impact 88 Developing Overarching Recruitment Campaigns 90 Setting campaign objectives 90 Writing a creative creative brief 91 Choosing the right creatives to work with 92 Testing Creative Solutions 95 Checking whether a creative solution works across different target groups 95 Choosing the best creative solutions 97 Chapter 6: Generating Engaging Content 101 Grasping the Need to Go Beyond Recruitment Advertising 102 Mastering the Principles of Content Marketing 103 Balancing immediate engagement with long-term brand building 104 Local engagement hooks 105 Exploring Different Ways to Pitch Your Story 105 Showcasing existing talent: Employee profiles and stories 106 Be bold: Cutting through the corporate speak 110 Delivering facts, figures, and infographics 112 Making the most of video 113 Gaming your system 114 Promoting Employee-Generated Content 114 Facilitating employee-generated content with the right technology 116 Developing policies to prevent misbehavior and mishaps 116 Managing Your Content 117 Assembling a content marketing and management team 117 Conducting a content audit 118 Tagging and categorizing content to facilitate indexing and raise its search engine ranking 119 Building a content marketing editorial calendar 119 Chapter 7: Rolling Out Your Employer Brand Strategy 121 Winning Internal Hearts and Minds 121 Briefing Managers before Engaging Employees 123 Briefing Key Management Stakeholders 124 Engaging leadership 124 Pitching your plan to the HR/talent community 125 Ensuring alignment with corporate communications and marketing 126 Briefing Your Recruitment Teams 127 Developing your employer brand toolkit 127 Creating content playbooks 128 Providing guidance on localization 129 Getting team managers onboard 130 Engaging Employees 132 Think: Taking a rational, measured approach 134 Feel: Nurturing emotional engagement 135 Do: Inspiring employee commitment and behavior change 136 Maintaining consistency and continuity 137 Part 3: Reaching Out through the Right Channels 139 Chapter 8: Constructing Your Recruitment Marketing Plan 141 Sizing Up Your Audience 142 Segmenting your audience 142 Prioritizing your audience segments 143 Creating talent personas 144 Evaluating Target Talent Media Preferences 146 Mapping out your media options 146 Reaching people on the move (mobile) 147 Connecting with active and passive job seekers 148 Setting Out Your Plan 149 Balancing inbound and outbound marketing activities 150 Putting a recruitment marketing system in place 151 Chapter 9: Creating a Winning Career Site 153 Making a Great First Impression 154 Checking off landing page essentials 154 Integrating with your social properties 155 Optimizing for mobile 157 Staying a step ahead of the Joneses 157 Delivering the Goods: Content 158 Aligning your website with your employer value proposition 159 Tailoring content to target groups 159 Writing effective job descriptions 160 Making it easy to apply 162 Personalizing your response letters 163 Creating Job Microsites 164 Chapter 10: Developing Your Talent Network 165 Leveraging the Networking Power of Current and Former Employees 166 Understanding why referrals make great hires 166 Setting up an employee referral program 167 Building an alumni talent network 171 Boosting Your Rejected Candidate Referral Rate 173 Creating Your Own Talent Communities 174 Chapter 11: Engaging Talent through Social Media 177 Getting Your Head in the Game 178 Where to show up: Choosing social channels 178 How to engage potential candidates 178 Laying the Groundwork 180 Choosing a social dashboard 180 Budgeting for ads and sponsored content 181 Making time for social media 181 Recruiting on LinkedIn 182 Building your Company and Career pages 182 Posting regular status updates 183 Measuring and optimizing engagement 183 Having employees update their profiles 184 Giving Job Seekers a Backstage Pass with Glassdoor 184 Making a Splash on Facebook 187 Creating a Facebook Page 187 Hosting Facebook Groups 189 Broadcasting via Facebook Live 189 Attracting Top Talent on Twitter 190 Picking up strategies by observing others 190 Using hashtags to source candidates 190 Engaging prospects 191 Getting your employees involved 192 Gauging your Twitter impact 192 Adapting to a New Model: Snapchat 192 Leveraging Video 193 Exploring ways to use video in recruitment marketing 194 Recognizing the importance of YouTube 194 Exploring Chat Platforms and Regional Channels 195 Building a Social Media Calendar 196 Chapter 12: Making the Most of Recruitment Advertising 199 Raising Your Employer Brand Profile in Search Engine Results 200 Using search engine optimization to improve your site’s search engine ranking 201 Gaining traction with search engine marketing 202 Sizing Up Paid Media Channels 203 Evaluating your potential media mix 204 Programmatic media buying 206 Getting the Best out of Job Boards 207 Adding a Personal Touch with Direct Engagement 208 Personalizing your message 208 Cutting through the spam 209 Chapter 13: Making a Splash on Campus 211 Marketing to College Students 212 Understanding the student/graduate mind-set 212 Attending to key touch points 213 Evaluating regional differences 215 Converting interns 215 Designing an attractive graduate program 216 Balancing targeting with diversity 217 Choosing Schools Wisely 218 Supporting College Career and Job Placement Services 219 Reaching Out to Less Prominent Institutions 220 Part 4: Delivering on Your Employer Brand Promises 223 Chapter 14: Shaping a Positive Brand Experience 225 Applying Customer Experience Thinking to HR Processes 226 Thinking differently about HR 226 Reviewing your current employment experience 227 Engaging in Touch-Point Planning 230 Conducting a touch-point review 230 Touch-point action planning 232 Designing signature experiences 233 Chapter 15: Making a Positive Impression on Candidates 237 Building Candidate-Friendly Application and Selection Processes 238 Designing a professional and courteous application and selection funnel 238 Tailoring your application, screening, and selection process to your EVP 242 Ensuring a Positive Brand Experience through Induction and Orientation 243 Focusing on the fundamentals 244 Preboarding new hires 246 Providing a warm welcome 247 Designing an extensive orientation process 248 Chapter 16: Engaging and Retaining Your Talent 249 Conducting Engagement Survey Action Planning 249 Considering the conventional approach to engagement action planning 250 Leading with your EVP 251 Leading from the top 254 Ongoing Engagement and Retention Processes 255 Conducting team briefings 255 Engaging in key people-management conversations 256 Identifying and responding to retention risks 257 Establishing an early-warning system 258 Maintaining Attraction and Engagement in the Midst of Organizational Change 260 Navigating a reorganization 260 Smoothing the transition during an acquisition 261 Rebranding a merger of equals 261 Part 5: Measuring the Success of Your Employer Branding Strategy 263 Chapter 17: Gauging Your Immediate Impact on Audience Engagement and Hiring 265 Linking Recruitment Marketing Activities to Objectives 266 Measuring the Effectiveness of Recruitment Advertising 267 Advertising costs 267 Audience exposure 268 Engagement 268 Source of application and source of hire 268 Analyzing the effectiveness of recruitment advertising 269 Measuring the Effectiveness of Social Campaigns 269 Social media costs 270 Audience exposure 270 Engagement 270 Source of application, source of hire, and source of influence 271 Using the results of your analysis to enhance your recruitment marketing 272 Measuring the Effectiveness of Career Site Content 272 Career site costs 273 Audience exposure 273 Engagement 274 Source of application and source of hire 274 Improving career site effectiveness through analysis 275 Measuring Referral Effectiveness 275 Referral costs 275 Audience exposure 276 Engagement 276 Source of application and source of hire 276 Improving referral effectiveness through analysis 277 Analyzing Your Overall Recruitment Marketing Strategy Success 277 Calculating cost-per-hire 278 Measuring success in terms of quality applicants and hires 279 Comparing your results to external benchmarks 280 Chapter 18: Monitoring and Maintaining Long-Term Impact on Employer Brand Value 281 Tracking Employer Brand Awareness and Reputation 282 Measuring improvements in brand awareness, consideration, and preference 282 Examining conversion ratios 285 Conducting employer brand image surveys 285 Drawing conclusions from external brand tracking 287 Tracking the Internal Impact of Your Employer Brand Strategy 289 Evaluating employee engagement 289 Tracking your employer brand experience 290 Evaluating the candidate experience 292 Assessing the onboarding experience 294 Evaluating employer branding’s impact on employee performance 294 Analyzing Your Employer Brand Index 296 Keeping Pace with Talent Market Trends 297 Part 6: The Part of Tens 301 Chapter 19: Ten Success Factors to Embrace 303 Getting Your Leadership Team’s Buy-In 303 Bridging the Gap between HR and Marketing 304 Sizing Up Your Company’s Talent Needs 305 Defining a Clear and Compelling Employer Value Proposition 305 Building Flexibility into the Framework 306 Getting Current Employees Onboard First 306 Making the Most of Social Media 307 Keeping an Eye on Your Competition 307 Getting into the Right Shape for Talent 308 Investing in Metrics 308 Chapter 20: Ten Common Mistakes to Avoid 311 Treating Employer Branding as a Project 311 Failing to Focus 312 Promising the Sun, the Moon, and the Stars 312 Playing It Too Safe: Corporate Bland or Industry Generic 313 Getting Obsessed with the Tagline 314 Over-Policing Your Local Teams 314 Underestimating the Resources Required to Create Quality Content 315 Forgetting to Connect Communication with Experience 315 Turning Off Your Brand Investment When the Going Gets Tough 316 Failing to Learn from Experience 317 Chapter 21: Ten Ways to Minimize Cost and Maximize Impact 319 Building More Talent Than You Buy 320 Maximizing Referrals 320 Hiring Above-Average Talent for an Average Wage 320 Targeting Efforts to Attract Fewer, But Higher-Quality Candidates 321 Focusing Your Creative Spend 321 Shifting from Paid to Owned and Earned Media 322 Localizing Content Creation 322 Encouraging Employee-Generated Content 323 Creating Your Own Talent Pools 323 Learning from Failure and Building on Success 324 Index 325
£18.69
John Wiley & Sons Inc The Ways to New
Book SynopsisBreak free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the originator the Disruption methodology, which he shares here; he is also an international authority on breaking the mold and leading the market, and this book is his guide to making it happen. Too many companies are too slow with innovation. They lag behind, creating at a snail''s pace, and thus miss out on any kind of organic growth. They approach new ideas too conservatively, and focus innovation on products onlywhen there is a whole world out there waiting to be disrupted. This book shows you how to steer your organization toward continued innovation, creation, growth, and success, with 15 proven paths to disruption. Each is illustrated with case studies from companies like L''oreal, Procter & Gamble, and Salesforce.com, to show you tTable of ContentsForeword Troy Ruhanen ix Introduction Why Marketing Should Drive Innovation xi Part One Disruption and Innovation 1 Chapter 1 Disruption and the Innovation Deficit 3 Chapter 2 Disrupt the Way You Innovate 7 Chapter 3 Disruption in Practice 13 Part Two Disruptive Paths to Innovation 19 Chapter 4 Open Disruption 21 Chapter 5 Structural Disruption 29 Chapter 6 Asset-Based Disruption 41 Chapter 7 Reverse Disruption 47 Chapter 8 Sustainability-Driven Disruption 53 Chapter 9 Revival-Based Disruption 63 Chapter 10 Data-Driven Disruption 69 Chapter 11 Usage-Based Disruption 77 Chapter 12 Price-Led Disruption 83 Chapter 13 Added-Service Disruption 89 Chapter 14 Partnership-Led Disruption 97 Chapter 15 Brand-Led Disruption 103 Chapter 16 Insight-Driven Disruption 111 Chapter 17 Business Model Disruption 121 Chapter 18 Anticipation-Driven Disruption 131 Part Three Disruptive Brand Building 139 Chapter 19 Disruption Strategy 141 Chapter 20 Disruption Live 149 Conclusion 157 Disruption What Ifs 161 Exhibits 165 Acknowledgments 175 References 177 Bibliography 189 Index 191
£999.99
John Wiley & Sons Inc The Leadership Journey
Book SynopsisMaster the essential skill set of the truly effective leader The Leadership Journey charts a course through four critical areas of being a great leader. Written by Korn Ferry CEO Gary Burnison, this book brings world-renown people and talent development expertise to bear in a discussion about ''good'' versus ''great'' leadership. Successful leadership at any level is about getting results, but how do the best of the best manage to consistently deliver bigger and better things? This book shares the ''secret sauce'' of successful leadership, and provides an actionable framework for discoveringand developingyour own leadership skills and potential. Anyone can have the right hands-on skills, but true leadership finesse lies in the much tougher realm of developing self-awareness to lead yourself first (''Look in the Mirror''); navigating by a fixed point of personal and organizational purpose (''Embody Purpose''); journeying with others who want to follow you (''Don''t WalkTable of ContentsIntroduction A Leader’s Path 8 Look in the Mirror 18 Lead Yourself 22 Radiate Purposeful Passion 28 Embody Purpose 34 Start with the “Why” 39 Define the “How” 44 Don’t Walk Alone 50 It’s all About the People 55 Celebrate… Always 60 You are the Message 64 Be in the Moment 69 Navigate Beyond the Horizon 72 Don’t be the Pilot of the Inevitable 77 Anticipating Beyond the Known 82 Course Corrections in Real Time 86 Be the Catalyst of Curiosity 92 Destination Leadership 94 Afterword The Leader’s Journey of Influence 100
£18.69
John Wiley & Sons Inc Customer Obsessed
Book SynopsisOptimize the customer experience via the cloud to gain a powerful competitive advantage Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience. Cloud technology has been hailed as a game-changer, but a recent IDC report shows that it accounts for less than three percent of total IT spending; why are so many companies neglecting such an enormous asset? This book provides a high-level overview of how the cloud can give you a competitive advantage. You''ll learn how to integrate cloud technology into sound customer experience strategy to achieve unprecedented levels of success. More than just a state-of-the-field assessment, this book offers a set of concrete actions you can take today to leverage cloud computing into technical innovation and better business outcomes at all levels of your organization. You''ll examine the many factors that influence the customer experience, and emerge with Table of ContentsForeword Marc Benioff v Preface ix Introduction xi Chapter 1 Disruption and Business Success 1 Chapter 2 People Drive Change, Technology Enables 13 Chapter 3 Why Social Matters to Every Business 27 Chapter 4 Rethinking Employee Engagement 55 Chapter 5 Customer Engagement Defined 73 Chapter 6 How to Win the Talent War 93 Chapter 7 Gender Diversity Isn’t a Plus, It’s a Business Imperative 113 Chapter 8 Right Time, Right Moment, Right Channel 135 Chapter 9 Turning Data into Action 155 Chapter 10 How Good Design Creates Seamless Experiences 181 Chapter 11 Digital Marketing: Standing Out in the Sea of Sameness 203 Final Thoughts 231 Notes 235 Acknowledgments 245 Index 247
£17.09
John Wiley & Sons Inc The Coffee Bean
Book SynopsisTable of ContentsChapter 1 Are you a carrot, an egg, or a coffee bean?About the Authors About the IllustratorBecome a Certified Positive Leadership Coach & TrainerBooks by Jon GordonOther Books by Damon West
£13.30
John Wiley & Sons Inc Adobe Analytics For Dummies
Book SynopsisUse Adobe Analytics as a marketer not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space. Evaluate your marketing strategies and campaignsExplore implementation fundamentals and report architectureApply Adobe Analytics to multiple sourcesSucceed in the workplace and expand your marketing skillset The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.Table of ContentsIntroduction 1 About This Book 1 Foolish Assumptions 2 Icons Used in This Book 2 Beyond the Book 3 Where to Go from Here 3 Part 1: Getting Started with Adobe Analytics 5 Chapter 1: Why Adobe Analytics? 7 Understanding Why You’re Using Adobe Analytics 8 Avoiding HiPPO! 8 Knowing when you need Adobe Analytics 10 Knowing the difference between reporting and analysis 10 Identifying Where Adobe Analytics Data Comes From 11 Capturing data from websites 12 Capturing data from mobile devices 14 Mining data from native apps 14 Data from IoT and beyond 15 Configuring and Analyzing Data 16 Preparing to slice and dice data 16 Optimizing your raw data 17 Being a data collection detective 17 Situating Adobe Analytics in the Universe of Data Analysis 19 Surveying how Adobe Analytics stacks up 19 Understanding how Google Analytics fits into the picture 22 Evaluating plusses and minuses 25 Noting other analytics options 26 Building a Positive Relationship with Your Data Team 26 Chapter 2: Basic Building Blocks of Reporting and Analysis 27 Standard Categories of Measurement 28 Defining Dimensions 29 Using the page dimension 30 Knowing when a page is not a page 30 Appreciating the foundational role of the page dimension 31 Splitting dimensions with breakdowns 32 Measuring with Metrics 33 Defining hits 33 Measuring page views 33 Counting visits 34 Identifying unique visitors 36 Understanding deduplication 37 Trending metrics 38 Calculating metrics 38 Measuring with Segments 39 Using Report Suites 41 Breaking it down in the real world 42 Using Adobe Experience Cloud Debugger to identify your report suite 43 Chapter 3: Conquering the Analysis Workspace Interface 45 Surveying the Analytics Environment 46 Zooming In on the Workspace 47 Creating Your First Project 48 Understanding the Calendar 51 Using Analysis Workspace Panels 53 Adding Dimensions, Metrics, Segments, and Time Components 56 Adding a dimension 58 Adding a metric 59 Adding a dimensional breakdown 59 Adding a segment 60 Adding a time 60 Navigating the Menu Structure 62 Part 2: Analyzing Data 65 Chapter 4: Building Analytic Reports with Freeform Tables 67 Working with Dimensions and Metrics 67 Wrapping your head around dimensions 68 Combining dimensions and metrics 68 Adding Dimensions to a Table 70 Adding the page dimension 70 Analyzing a second dimension using the visit number dimension 71 Mixing in the marketing channel dimension 72 Zooming in with Multiple Metrics 73 Replacing a metric 73 Adding a second metric 73 Throwing a third metric into the mix 74 Sorting and Filtering Data 75 Sorting freeform tables in ascending and descending order 75 Filtering freeform tables based on a word or phrase 76 Advanced filtering of freeform tables 77 Dropping into the Segment Drop Zone 78 Dropping one or more segments into the drop zone 78 Using metrics, dimensions, and time ranges in the drop zone 80 Exploiting the Value of Templates 81 Looking at the content consumption template 82 Examining the products template 83 Using custom templates 84 Creating custom templates 84 Chapter 5: Using Metrics to Analyze Data 87 Analyzing Time Spent 88 Counting total seconds spent 89 Measuring time spent per visit (seconds) 90 Identifying time spent per visitor (seconds) 91 Calculating average time on site 91 Assessing mobile app time spent 92 Using Metrics for Bounces, Bounce Rate, and Single Page Visits 93 Understanding Metrics Unique to Adobe 94 Counting instances 94 Measuring occurrences 94 Averaging page views per visit 96 Averaging page depth 96 Distinguishing page hits from page events 97 Identifying pages not found 98 Measuring visitors with Experience Cloud ID 98 Analyzing single access 99 Analyzing visits from search engines 99 Using the people metric 99 Exploiting Product and Cart Metrics 100 Identifying product views 100 Metrics for shopping carts 101 Using purchase metrics 103 Working with Custom Metrics in Adobe 104 Chapter 6: Using Dimensions to Analyze Data 107 Wielding Content Dimensions 108 Identifying server sources 108 Looking at the site section dimension 109 Examining hierarchy 110 Finding error pages 112 Analyzing links 112 Specifying Activity Map dimensions 117 Connecting Behavior to Advertising 121 Analyzing referrer dimensions 121 Tracking marketing channels 123 Tying back to search engines 126 Applying campaign tracking codes 130 Chapter 7: Using Device, Product, and Custom Dimensions to Analyze Data 133 Defining Key Technology Dimensions 134 Distinguishing browsers and operating systems 134 Differentiating mobile device dimensions 135 Locating users with geographic dimensions 137 Dissecting Product Dimensions 138 Zooming in on product 139 Adopting product category or not 140 Identifying customer loyalty 140 Sifting through Time Dimensions 141 Applying time-parting 141 Measuring time spent 142 Analyzing visit number 143 Identifying days before first purchase 145 Analyzing days since last purchase 146 Measuring return frequency 147 Identifying single-page visits 148 Working with Custom Dimensions 149 Defining expiration and allocation dimensions 149 Distinguishing between props and eVars 151 Applying date ranges 153 Chapter 8: Productivity Tips and Techniques 155 Exploiting Essential Keyboard and Mouse Shortcuts 155 Opening projects and saving work 156 Creating content 156 Undoing and redoing edits 157 Making quick selections for breakdowns 157 Using the clipboard to move data to other apps 158 Refreshing content 159 Deploying key keyboard shortcuts 159 Taking Advantage of One-Click Visualize 160 Generating unlocked visualizations 160 Locking visualizations 162 Saving time with visualization shortcuts 165 Invoking Time Comparisons 165 Adding a time period column 167 Comparing time periods 168 Applying Conditional Formatting 169 Understanding conditional formatting options 169 Part 3: Massaging Data for Complex Analysis 173 Chapter 9: Designing Precise Segments 175 Understanding and Defining Segments 176 Identifying segment containers 177 Distinguishing segment containers 178 Defining a Segment and Setting the Container 181 Governing your segments properly 183 Creating segments dynamically in a freeform table 185 Sharing segments between users and Adobe solutions 185 Using Virtual Report Suites Based on Segments 187 Identifying virtual report suites 187 Curating via virtual report suites 188 Redefining visits with context-aware sessions 189 Chapter 10: Creating Calculated Metrics to Accelerate Analyses 191 Understanding and Defining Calculated Metrics 191 Calculated metrics in the real world 192 Calculated metrics in the data world 193 Creating Basic Calculated Metrics in a Freeform Table 196 Calculating with two metrics 196 Applying functions to a single metric 198 Building Calculated Metrics from Scratch 198 Adding static numbers to a metric definition 202 Including parentheses when defining new metrics 203 Applying segments to create derived metrics 204 Getting the Most from Calculated Metrics 206 Applying basic and advanced functions 207 Governing all of your calculated metrics 210 Chapter 11: Classified! Using Classifications to Make Data More Accessible 213 Making Data Coherent and Accessible 214 Renaming unfriendly codes 214 Consolidating with classifications 215 Consolidating retroactively 216 Thinking outside product classifications 217 Applying classifications to breakdowns, metrics, and segments 218 Working with Classified Data 218 Identifying classified dimensions 219 Confirming: The best way to identify your classifications 220 Defining Classifications 221 Sending Data to a Classification 225 Importing classification data in bulk 225 Automating classifications with Rule Builder 228 Chapter 12: Applying Attribution Models for Sophisticated Analysis 235 Applying Attribution to Your Data 236 Differentiating Attribution Models 238 Applying last touch and first touch models 238 Considering linear and participation models 240 Exploring U-shaped, J-shaped, and inverse J models 241 Using custom and time decay models 242 Defining best fit, algorithmic, and data-driven attribution 243 Operating Attribution IQ in Workspace 244 Applying Attribution IQ in freeform tables 244 Creating calculated metrics with Attribution IQ 247 Comparing models using the attribution panel 250 Part 4: Visualizing Data to Reveal Golden Nuggets 255 Chapter 13: Creating Chart Visualizations for Data Storytelling 257 Getting the Most from Charts in Adobe Analytics 258 Getting visualization tips from templates 258 Dissecting a donut chart 258 Breaking down a bar chart 260 Looking at trends in a line chart 262 Sizing up data with stacked bar charts 264 Surveying multiple metrics with scatterplots 265 Creating Charts from Table Data 266 Generating a chart from a row of data 266 Generating a chart from multiple rows 267 Locking data displayed in a visualization 269 Building Histograms and Venn Diagrams 270 Organizing data with histograms 271 Deriving insights from Venn diagrams 273 Defining Chart Attributes in Detail 275 Visualization Beyond Data Charts 277 Chapter 14: Advanced Visualization 279 Visualizing Flow Paths 279 Defining flow paths 280 Creating a flow visualization 281 Interacting with flow visualizations 282 Analyzing Fallout Paths 286 Understanding fallout terms and concepts 287 Generating a fallout visualization 287 Building Cohort Tables 291 Understanding essential cohort table terminology 291 Generating a cohort visualization 293 Migrating from Google Analytics’ cohort table 296 Customizing and Sharing Curated Projects 298 Changing Color Palettes 300 Chapter 15: Leveraging Data Science to Identify Unknown Unknowns 303 Detecting Anomalies 304 Using Anomaly Detection for KPIs 304 Understanding how Anomaly Detection works 305 Understanding the logic and math behind Anomaly Detection 305 Identifying statistical methods and rules behind Anomaly Detection 306 Viewing anomalies in a date-based freeform table 307 Viewing anomalies without a date dimension via a trended line chart 309 Turning off Anomaly Detection 310 Discovering Contribution Analysis 311 Using Data Science to Compare Segments 314 Invoking Segment Comparison 315 Brainstorming Segment Comparison use cases 318 Chapter 16: Arming Yourself with Data from the Beyond 321 Drawing Analysis outside Workspace 322 Exporting projects to CSV or PDF 322 Sending projects from workspace to email 323 Creating alerts based on anomalies 325 Tapping into Adobe data directly in Excel 328 Visual Analysis Heat Maps with Activity Map 332 Integrating within Adobe Products 334 Dissecting Adobe Audience Manager audiences in Workspace 335 Integrating your tests and personalization 336 Capturing email metrics in Workspace 337 Integrating beyond Individual Products 337 Analyzing ad data in Adobe 338 Accessing the scale of Experience Cloud 339 Connecting data into Adobe Analytics today 340 Incorporating any dataset in the future 341 Part 5: The Part of Tens 343 Chapter 17: Top Ten Custom Segments 345 Identifying Purchasers 346 Defining a Non-Purchasers Segment 349 Isolating Single-Page Visitors 351 Identifying Single-Visit, Multi-Page Visitors 353 Bucketing SEO to Internal Search 354 Segmenting Pre-Purchase Activity 355 Going Strictly Organic 356 Finding Strictly Paid Activity 356 Filtering Out Potential Bots 357 Identifying Checkout Fallout 358 Chapter 18: Top Ten Analytics Resources 359 Checking Out Adobe’s Analytics Implementation Guide 360 Understanding Why You Need a Measurement Plan 362 Using Data Governance 362 Setting Up a Web Analytics Solution Design 363 Listening In on the Digital Analytics Power Hour 364 Getting Insights from Analytics Agencies 365 Attending Conferences, Conferences, Conferences 366 Joining the Adobe Experience League 367 Learning the Latest from the Adobe Analytics YouTube channel 368 Hacking the Bracket with Adobe Analytics 369 Index 371
£22.09
John Wiley & Sons Inc ValuesBased Leadership For Dummies
Book SynopsisBenefit from values-based leadership Values-driven organizations are considered by some to be the most successful on the planet. They have high levels of engagement, generate higher earnings, and are more profitable by having an inclusive, multi-tiered strategy.It's a win-win! In Values-Based Leadership For Dummies, you'll get a fool-proof plan for putting the principles of values-based leadership in actionwhich will inspire and motivate others to pursue what matters most. With many Baby Boomers edging toward retirement, the largest generation in history, the Millennials, will be taking over the reins and stepping into leadership roles. They've suffered through the difficult economic times and corporate scandals of the early 2000s and they want things to be different. Inside, you'll get the framework for adopting the principles of values-based leadership that will help Millennialsand any member of any organizationthrive: utilizing the tools of self-reflecTable of ContentsIntroduction 1 Part 1: Getting Started with Values-Based Leadership 7 Chapter 1: Welcome to the World of Values-Based Leadership 9 Chapter 2: Understanding the Evolving Workforce You Serve 21 Chapter 3: Shifting Your Consciousness beyond the Self 35 Chapter 4: Reframing Your Perception of Business 49 Part 2: Becoming a Values-Based Leader 59 Chapter 5: Before You Get There: Knowing Where You Are as a Leader 61 Chapter 6: Nurturing the Four Attributes of a Values-Based Leader 77 Chapter 7: Activating the Grounding Principles 99 Chapter 8: Defining Defiant Workplaces 119 Part 3: Charting the Course and Crafting Your Values 141 Chapter 9: Lighting the Pathway to Establishing Trust 143 Chapter 10: Facing the Truth about Who You Are 159 Chapter 11: Identifying Values and Creating a Values Statement 173 Chapter 12: Going It Alone When Your CEO Isn’t Interested in Values-Based Leadership 191 Chapter 13: Cementing a Career Starlight for the Long Haul 211 Part 4: Supercharging Your Team and the Workplace with Values 225 Chapter 14: Hiring and Retaining Great Talent 227 Chapter 15: Maintaining Engagement and Job Satisfaction 249 Chapter 16: Motivating the Masses 265 Chapter 17: Slicing the Pie: Creating a Culture of Leadership 283 Chapter 18: Fostering an Environment of Innovation 295 Chapter 19: Being Willing to Let People Go 307 Part 5: The Part of Tens 315 Chapter 20: Ten Practices to Stay on Track as a Values-Based Leader 317 Chapter 21: Ten Tips for Staying Connected with Your Team 325 Chapter 22: Ten Facts about the Millennial Market, Its Values, and Its Influence 333 Chapter 23: Ten Workplace Myths 339 Index 347
£16.99
John Wiley & Sons Inc Direct Selling Success
Book SynopsisThe eagerly awaited sequel to the worldwide bestseller How to Build a Multi-Level Money Machine from Direct Selling icon and Hall of Famer Randy Gage Randy Gage revolutionized the Direct Selling profession with the bestselling phenomenon How to Build a Multi-Level Money Machine, translated into more than 20 languages. Now he's at it again with the long-waited sequel: Direct Selling Success. This all-new book is the ultimate textbook on creating success in the business. You'll learn everything from choosing the right company, finding the best candidates, becoming a rock star recruiterto advanced skills like making powerful presentations, becoming a leader, and creating a leadership factory on your team. Since Randy's previous book took the profession by storm, there have been significant changes to the business that demand a fully up-to-date sequel: Regulatory oversight of the industry has increased dramatically, it's nowTable of ContentsIntroduction: Dream Big, Act Deliberately xiii Chapter 1 The #1 Secret for Creating Prosperity 1 Chapter 2 R.I.P. MLM 11 Chapter 3 Choosing the Right Company for You 25 Chapter 4 The Secret to Lightning-Fast Growth 63 Chapter 5 How to Construct a “Bullet-Proof” Duplicable System 75 Chapter 6 Building Gargantuan Customer Volume 87 Chapter 7 How to Prospect Brilliant Talent 97 Chapter 8 The Science of Successful Recruiting 119 Chapter 9 Harnessing E-Commerce and Social Media to Explode Growth 139 Chapter 10 Creating Sustainable Duplication and Profound Depth 153 Chapter 11 Building a Business the Sun Never Sets On 163 Chapter 12 Leadership Landmines That Kill Growth 173 Chapter 13 Building Your Personal Leadership Brand 187 Chapter 14 How You Become a Positive, Powerful Leader 197 Chapter 15 Building Belief in Your Team 209 Chapter 16 How to Create a Leadership Factory 229 Chapter 17 Becoming Wealthy, Not Just “Instagram Rich” 249 Chapter 18 The Brutal Truth Nobody Else Will Tell You… 257 Recommended Resources 265 “Did This Guy Write Anything Else?” 267 Acknowledgments 269 About the Author 271 Index 273
£16.19
John Wiley & Sons Inc Long Life Learning
Book SynopsisA visionary guide for the future of learning and work Long Life Learning: Preparing for Jobs That Don't Even Exist Yetoffers readers a fascinating glimpse into a near-future where careers last 100 years, and education lasts a lifetime.?The book makes the case that learners of the future are going to repeatedly seek out educational opportunities throughout the course of their working lives which will no longer have a beginning, middle,and end.Long Life Learningfocuses on the disruptive and burgeoning innovations that are laying the foundationfora new learning model that includes clear navigation, wraparound and funding supports, targeted education, and clear connections to more transparent hiring processes. Written by the former chief innovation officer of Strada Education Network's Institute for the Future of Work, the book examines: ? How will a dramatically extended lifespan affect our careers?? How will more time in the woTable of ContentsIntroduction: An Abiding Hope for the Future xi Part I From a Rigged System 1 1 A 100-YearWork Life 3 2 The Theories Behind the End of College 23 3 The Future of Workers, the Future of Us 49 Part II To a New Learning Ecosystem 65 4 Seamless On- and Off-Ramps 67 5 Navigating Our Next Job Transition 77 6 Wraparound Supports 91 7 Targeted Education 109 8 Integrated Earning and Learning 139 9 Transparent and Fairer Hiring 159 10 Getting Started: Taking Root 181 Conclusion 191 Endnotes 197 Acknowledgments 231 About the Author 235 Index 237
£17.85
John Wiley & Sons Inc Business Statistics
Book SynopsisBusiness Statisticscontinues the tradition of presenting and explaining the wonders of business statistics through a clear, complete, student-friendly pedagogy. In this 10thedition, author Ken Black uses current real-world data to equip students with thebusiness analytics techniquesandquantitative decision-making skillsrequired to make smart decisions in today's workplace.Table of ContentsPreface vii About the Author xv 1 Introduction to Statistics and Business Analytics 1 Decision Dilemma: Statistics Describe the State of Business in India’s Countryside 1 1.1 Basic Statistical Concepts 3 1.2 Data Measurement 6 1.3 Introduction to Business Analytics 9 Thinking Critically About Statistics in Business Today 15 Decision Dilemma Solved 15 Ethical Considerations 15 Summary / Key Terms / Supplementary Problems / Exploring the Databases with Business Analytics Chapter Case: Digiorno Pizza: Introducing a Frozen Pizza to Compete with Carry-Out 20 Big Data Case 20 References 21 2 Visualizing Data with Charts and Graphs 22 Decision Dilemma: Container Shipping Companies 22 2.1 Frequency Distributions 24 2.2 Quantitative Data Graphs 27 2.3 Qualitative Data Graphs 34 Thinking Critically About Statistics in Business Today 38 2.4 Charts and Graphs for Two Variables 41 2.5 Visualizing Time-Series Data 44 Decision Dilemma Solved 47 Ethical Considerations 48 Summary / Key Terms / Supplementary Problems / Exploring the Databases with Business Analytics Chapter Case: Southwest Airlines 54 Big Data Case 55 3 Descriptive Statistics 56 Decision Dilemma: Laundry Statistics 56 3.1 Measures of Central Tendency 57 3.2 Measures of Variability 65 Thinking Critically About Statistics in Business Today 67 Thinking Critically About Statistics in Business Today 76 3.3 Measures of Shape 78 3.4 Business Analytics Using Descriptive Statistics 81 Decision Dilemma Solved 84 Ethical Considerations 84 Summary / Key Terms / Formulas / Supplementary Problems / Exploring the Databases with Business Analytics Chapter Case: Coca-Cola Develops the African Market 89 Big Data Case 91 4 Probability 92 Decision Dilemma: Equity of the Sexes in the Workplace 92 4.1 Introduction to Probability 93 4.2 Structure of Probability 96 4.3 Marginal, Union, Joint, and Conditional Probabilities 101 Thinking Critically About Statistics in Business Today 102 4.4 Addition Laws 103 4.5 Multiplication Laws 110 4.6 Conditional Probability 115 Thinking Critically About Statistics in Business Today 118 4.7 Revision of Probabilities: Bayes’ Rule 121 Decision Dilemma Solved 125 Ethical Considerations 126 Summary / Key Terms / Formulas / Supplementary Problems / Exploring the Databases with Business Analytics Chapter Case: Colgate-Palmolive Makes a “Total” Effort 131 Big Data Case 131 5 Discrete Distributions 132 Decision Dilemma: Life with a Cell Phone 132 5.1 Discrete Versus Continuous Distributions 133 5.2 Describing a Discrete Distribution 135 5.3 Binomial Distribution 138 Thinking Critically About Statistics in Business Today 147 5.4 Poisson Distribution 149 Thinking Critically About Statistics in Business Today 153 5.5 Hypergeometric Distribution 157 Decision Dilemma Solved 161 Ethical Considerations 162 Summary / Key Terms / Formulas / Supplementary Problems / Exploring the Databases with Business Analytics Chapter Case: Whole Foods Market Grows Through Mergers and Acquisitions 168 Big Data Case 168 6 Continuous Distributions 169 Decision Dilemma: CSX Corporation 169 6.1 The Uniform Distribution 171 6.2 Normal Distribution 175 Thinking Critically About Statistics in Business Today 185 6.3 Using the Normal Curve to Approximate Binomial Distribution Problems 187 Thinking Critically About Statistics in Business Today 193 6.4 Exponential Distribution 194 Decision Dilemma Solved 197 Ethical Considerations 198 Summary / Key Terms / Formulas / Supplementary Problems / Exploring the Databases with Business Analytics Chapter Case: USAA 203 Big Data Case 203 7 Sampling and Sampling Distributions 205 Decision Dilemma: Toro 205 7.1 Sampling 206 Thinking Critically About Statistics in Business Today 208 Thinking Critically About Statistics in Business Today 214 7.2 Sampling Distribution of x̄ 217 7.3 Sampling Distribution of p 227 Decision Dilemma Solved 230 Ethical Considerations 230 Summary / Key Terms / Formulas / Supplementary Problems / Exploring the Databases with Business Analytics Chapter Case: 3M 234 Big Data Case 235 8 Statistical Inference: Estimation for Single Populations 236 Decision Dilemma: Batteries and Bulbs: How Long Do They Last? 236 8.1 Estimating the Population Mean Using the z Statistic (σ Known) 238 8.2 Estimating the Population Mean Using the t Statistic (σ Unknown) 245 Thinking Critically About Statistics in Business Today 250 8.3 Estimating the Population Proportion 251 Thinking Critically About Statistics in Business Today 252 8.4 Estimating the Population Variance 255 8.5 Estimating Sample Size 259 Decision Dilemma Solved 262 Ethical Considerations 263 Summary / Key Terms / Formulas / Supplementary Problems / Exploring the Databases with Business Analytics Chapter Case: The Container Store 267 Big Data Case 268 9 Statistical Inference: Hypothesis Testing for Single Populations 269 Decision Dilemma: Valero Energy 269 9.1 Introduction to Hypothesis Testing 270 Thinking Critically About Statistics in Business Today 273 9.2 Testing Hypotheses About a Population Mean Using the z Statistic (σ Known) 279 9.3 Testing Hypotheses About a Population Mean Using the t Statistic (σ Unknown) 287 9.4 Testing Hypotheses About a Proportion 294 Thinking Critically About Statistics in Business Today 297 9.5 Testing Hypotheses About a Variance 300 9.6 Solving for Type II Errors 303 Decision Dilemma Solved 311 Ethical Considerations 312 Summary / Key Terms / Formulas / Supplementary Problems / Exploring the Databases with Business Analytics Chapter Case: Frito-Lay Targets the Hispanic Market 316 Big Data Case 317 10 Statistical Inferences About Two Populations 318 Decision Dilemma: L. L. Bean 318 10.1 Hypothesis Testing and Confidence Intervals About the Difference in Two Means Using the z Statistic (Population Variances Known) 321 10.2 Hypothesis Testing and Confidence Intervals About the Difference in Two Means: Independent Samples and Population Variances Unknown 329 Thinking Critically About Statistics in Business Today 337 10.3 Statistical Inferences for Two Related Populations 339 10.4 Statistical Inferences About Two Population Proportions, p1 − p2 348 10.5 Testing Hypotheses About Two Population Variances 355 Decision Dilemma Solved 363 Ethical Considerations 364 Summary / Key Terms / Formulas / Supplementary Problems / Exploring the Databases with Business Analytics Chapter Case: Five Guys 370 Big Data Case 371 11 Analysis of Variance and Design of Experiments 372 Decision Dilemma: Job and Career Satisfaction of Foreign Self-Initiated Expatriates 372 11.1 Introduction to Design of Experiments 373 11.2 The Completely Randomized Design (One-Way ANOVA) 376 11.3 Multiple Comparison Tests 387 Thinking Critically About Statistics in Business Today 395 11.4 The Randomized Block Design 396 11.5 A Factorial Design (Two-Way ANOVA) 405 Decision Dilemma Solved 418 Ethical Considerations 419 Summary / Key Terms / Formulas / Supplementary Problems / Exploring the Databases with Business Analytics Chapter Case: The Clarkson Company: A Division of Tyco International 425 Big Data Case 426 12 Simple Regression Analysis and Correlation 427 Decision Dilemma: Predicting International Hourly Wages by the Price of a Big Mac 427 12.1 Correlation 428 12.2 Introduction to Simple Regression Analysis 432 12.3 Determining the Equation of the Regression Line 433 12.4 Residual Analysis 439 12.5 Standard Error of the Estimate 446 12.6 Coefficient of Determination 449 12.7 Hypothesis Tests for the Slope of the Regression Model and Testing the Overall Model 451 Thinking Critically About Statistics in Business Today 453 12.8 Estimation 456 12.9 Using Regression to Develop a Forecasting Trend Line 460 12.10 Interpreting the Output 466 Decision Dilemma Solved 468 Ethical Considerations 469 Summary / Key Terms / Formulas / Supplementary Problems / Exploring the Databases with Business Analytics Chapter Case: Caterpillar, Inc. 475 Big Data Case 476 13 Multiple Regression Analysis 477 Decision Dilemma: Are You Going to Hate Your New Job? 477 13.1 The Multiple Regression Model 478 13.2 Significance Tests of the Regression Model and Its Coefficients 485 13.3 Residuals, Standard Error of the Estimate, and R2 489 Thinking Critically About Statistics in Business Today 494 13.4 Interpreting Multiple Regression Computer Output 495 Decision Dilemma Solved 497 Ethical Considerations 498 Summary / Key Terms / Formulas / Supplementary Problems / Exploring the Databases with Business AnalyticsChapter Case: Starbucks Introduces Debit Card 502 Big Data Case 503 14 Building Multiple Regression Models 504 Decision Dilemma: Predicting CEO Salaries 504 14.1 Nonlinear Models: Mathematical Transformation 505 14.2 Indicator (Dummy) Variables 518 Thinking Critically About Statistics in Business Today 521 14.3 Model-Building: Search Procedures 522 14.4 Multicollinearity 532 14.5 Logistic Regression 535 Decision Dilemma Solved 542 Ethical Considerations 543 Summary / Key Terms / Formulas / Supplementary Problems / Exploring the Databases with Business Analytics Chapter Case: Virginia Semiconductor 548 Big Data Case 550 15 Time-Series Forecasting and Index Numbers 551 Decision Dilemma: Forecasting Air Pollution 551 15.1 Introduction to Forecasting 552 15.2 Smoothing Techniques 557 Thinking Critically About Statistics in Business Today 566 15.3 Trend Analysis 567 15.4 Seasonal Effects 574 15.5 Autocorrelation and Autoregression 581 15.6 Index Numbers 587 Decision Dilemma Solved 594 Ethical Considerations 596 Summary / Key Terms / Formulas / Supplementary Problems / Exploring the Databases with Business Analytics Chapter Case: Debourgh Manufacturing Company 602 Big Data Case 604 16 Analysis of Categorical Data 605 Decision Dilemma: Selecting Suppliers in the Electronics Industry 605 16.1 Chi-Square Goodness-of-Fit Test 606 16.2 Contingency Analysis: Chi-Square Test of Independence 613 Thinking Critically About Statistics in Business Today 619 Decision Dilemma Solved 620 Ethical Considerations 620 Summary / Key Terms / Formulas / Supplementary Problems / Exploring the Databases with Business Analytics Chapter Case: Foot Locker in the Shoe Mix 623 Big Data Case 624 17 Nonparametric Statistics 625 Decision Dilemma: How is the Doughnut Business? 625 17.1 Runs Test 628 17.2 Mann-Whitney U Test 632 17.3 Wilcoxon Matched-Pairs Signed Rank Test 639 17.4 Kruskal-Wallis Test 647 Thinking Critically About Statistics in Business Today 651 17.5 Friedman Test 651 17.6 Spearman’s Rank Correlation 656 Decision Dilemma Solved 659 Ethical Considerations 660 Summary / Key Terms / Formulas / Supplementary Problems / Exploring the Databases with Business Analytics Chapter Case: Schwinn 666 Big Data Case 667 18 Statistical Quality Control 668 Decision Dilemma: Italy’s Piaggio Makes a Comeback 668 18.1 Introduction to Quality Control 669 Thinking Critically About Statistics in Business Today 678 18.2 Process Analysis 679 18.3 Control Charts 686 Decision Dilemma Solved 701 Ethical Considerations 702 Summary / Key Terms / Formulas / Supplementary Problems / Exploring the Databases with Business Analytics Chapter Case: Standard Motor Products 708 Big Data Case 709 19 Decision Analysis 710 Decision Dilemma: Decision-making at the CEO Level 710 19.1 The Decision Table and Decision-making Under Certainty 711 19.2 Decision-making Under Uncertainty 713 Thinking Critically About Statistics in Business Today 717 19.3 Decision-making Under Risk 720 19.4 Revising Probabilities in Light of Sample Information 729 Decision Dilemma Solved 737 Ethical Considerations 737 Summary / Key Terms / Formulas / Supplementary Problems / Exploring the Databases with Business Analytics Chapter Case: Fletcher-Terry: On The Cutting Edge 741 Big Data Case 742 Appendix A Tables 743 Appendix B Answers to Selected Odd-Numbered Quantitative Problems 784 Glossary 793 Index 801
£54.89
John Wiley & Sons Inc 3D Printing of Foods
Book Synopsis3D Printing of Foods Table of ContentsPreface xiv 1 Introduction to 3D Printing Technology 1 1.1 Introduction 1 1.2 Digital Manufacturing: From Rapid Prototyping to Rapid Manufacturing 3 1.3 Milestones in 3D Printing Technology 4 1.4 Different Historical Eras in 3D Printing 5 1.4.1 Ancient Age 5 1.4.2 Middle Age 5 1.4.3 Modern Age 5 1.5 Prospects of 3D Food Printing 6 1.6 Design Considerations of 3D Printer 7 1.6.1 Printer Configurations 7 1.6.2 Components of a Typical 3D Printer 10 1.6.2.1 Enclosure, Build Plate, and Guide Rails 10 1.6.2.2 Mechanical Drive Systems 12 1.6.2.3 Microprocessor Controlling System 12 1.7 Software Requirements and Hardware Integration 13 1.8 Designing, Digital Imaging, and Modelling 16 1.8.1 Image Acquisition, Processing, and Modelling 16 1.8.2 Repairing and Post-Processing 20 1.9 Food Printing Platforms 21 1.9.1 Universal Platform 21 1.9.2 User-Defined Platform 21 1.9.3 Applicability of User Interface Systems 23 1.10 Comparison Between Food 3D Printing and Robotic Food Manufacturing 23 1.11 Conclusion 24 References 24 2 3D Printing Approaches 28 2.1 Introduction 29 2.2 Additive Manufacturing 30 2.3 3D Food Printing Technologies 33 2.4 Extrusion-Based Printing 35 2.4.1 Working Principle, System Components, and Process Variables 35 2.4.2 Classification of the Extrusion-Based 3D Printing System 39 2.4.2.1 Hot-Melt Extrusion 39 2.4.2.2 Cold Extrusion 41 2.4.2.3 Hydrogel-Forming Extrusion 42 2.5 Selective Sintering 44 2.5.1 Working Principle, System Components, and Process Variables 45 2.5.2 Classification of Selective Sintering System 46 2.5.2.1 Selective Laser Sintering 46 2.5.2.2 Selective Hot Air Sintering and Melting 47 2.6 Inkjet Printing 47 2.6.1 Working Principle, System Components, and Process Variables 48 2.6.2 Classification of Inkjet Printing 49 2.6.2.1 Drop-On-Demand Inkjet Printing 49 2.6.2.2 Continuous Inkjet Printing 50 2.7 Binder Jetting 50 2.7.1 Working Principle, System Components, and Process Variables 51 2.7.2 Classification of Binder Jetting 52 2.8 Bio-Printing 53 2.8.1 Working Principle, System Components, and Process Variables 54 2.8.2 Classification of Bioprinting 55 2.8.2.1 Extrusion-Based Bioprinting 55 2.8.2.2 Droplet-Based Bioprinting 56 2.8.2.3 Photocuring-Based Bioprinting 57 2.9 Future Prospects and Challenges 57 2.10 Conclusion 58 References 59 3 Food Components and Their Role in Printability 67 3.1 Recipes in ‘Print and Eat Technology’ 67 3.2 Role of Food Constituents 68 3.3 Panorama of Food Printing 68 3.4 Insights on the Printability of Different Food Constituents 69 3.4.1 Carbohydrates and Starch 69 3.4.2 Proteins and Amino Acids 71 3.4.3 Lipids and Fatty Acids 73 3.4.4 Dietary Fibre 75 3.4.5 Other Additives 77 3.5 Classification of Foods Based on Their Printability 79 3.6 Conclusion 79 References 80 4 Factors Affecting the Printability of Foods 83 4.1 Introduction 84 4.2 Factors That Affect Extrusion 3D Printing 85 4.3 Intrinsic Properties 85 4.3.1 Physical Properties 85 4.3.2 Rheological Properties 88 4.3.2.1 Steady Shear Rheology 89 4.3.2.2 Dynamic Shear Rheology 92 4.3.2.3 Yield Stress 95 4.3.2.4 Complex Viscosity 97 4.3.2.5 Thixotropy and Creep Recovery 98 4.3.2.6 Qualitative and Quantitative Assessment of Rheology 100 4.3.3 Mechanical Properties 101 4.3.3.1 Extrusion Assay 101 4.3.3.2 Textural Profile Analysis 102 4.3.4 Frictional Properties 105 4.3.5 Thermal Properties 107 4.3.6 Dielectric Properties 109 4.4 Extrinsic Properties 111 4.4.1 Optimization of Material Supply 111 4.4.2 Optimization of 3D Printing Process Variables 113 4.4.2.1 Nozzle Size and Nozzle Height 113 4.4.2.2 Printing Speed 115 4.4.2.3 Extrusion Rate 116 4.4.2.4 Printing Rate 118 4.4.2.5 Infill Percentage and Infill Pattern 121 4.4.2.6 Extruder Offset and Retraction Length 123 4.5 Factors Affecting Other 3D Printing Technologies 126 4.5.1 Selective Laser Sintering 126 4.5.2 Inkjet Printing and Binder Jetting 127 4.6 Conclusion 129 References 130 5 Printability and Techniques 138 5.1 Introduction 139 5.2 Printability and Material Characteristics 140 5.3 Material Characterization Techniques 141 5.3.1 Structural Imaging 142 5.3.1.1 Scanning Electron Microscopy 142 5.3.1.2 X-ray Microtomography 145 5.3.1.3 Confocal Laser Scanning Microscopy 149 5.3.2 Crystal Morphology 153 5.3.2.1 X-ray Diffraction 153 5.3.2.2 Small-Angle X-ray Scattering 156 5.3.3 Molecular and Chemical Analysis 159 5.3.3.1 Nuclear Magnetic Resonance Imaging 159 5.3.3.2 Fourier Transform Infrared Spectroscopy 162 5.3.4 Thermal Analysis 164 5.3.4.1 Differential Scanning Calorimetry 164 5.4 Assessment of Printability 166 5.4.1 Line Test 166 5.4.2 Lattice Test 168 5.4.3 Cylinder Test 168 5.4.4 Extrusion Test 168 5.4.5 Assessment of the Dimensional Stability 170 5.4.6 Assessment of the Handling Properties 176 5.5 Printability Evaluation of 3D Printed Constructs 176 5.5.1 Shape Resemblance 176 5.5.2 Printing Percentage 177 5.5.3 Dimensional Deviation and Appearance 177 5.5.4 Dimensional Stability 179 5.5.5 Ternary Representation of Printability 179 5.5.6 Correlation of Printability and Rheology 179 5.5.7 Rational Approach for Printability 181 5.6 Conclusion 182 References 182 6 Natively Printable Foods 190 6.1 Introduction 190 6.2 Natively Printable Materials as Basic Food 3D Printing Formulations 191 6.3 Printability: Concepts and Underlying Mechanisms 192 6.4 Types of Natively Printable Materials 194 6.4.1 Cereal-Based Material Supplies 195 6.4.2 Sugar-Based Material Supplies 206 6.4.3 Gel-Based Food Systems 209 6.5 Insights and Scope for Commercialization 214 6.6 Concluding Remarks 215 References 215 7 Pre-Processing of Non-Printable Foods 221 7.1 Introduction 221 7.2 Natively Non-Printable Materials 222 7.2.1 Traditional Foods: What Makes Them ‘Non-Printable’? 223 7.2.2 Role of Food Hydrocolloids in Improving Printability 224 7.2.3 Role of Other Additives 229 7.3 Pre-Processing and Formulations for 3D Printing 230 7.3.1 Plant-Based Cellular Foods 230 7.3.2 Animal-Based Cellular Foods 235 7.4 Post-Printing Stability of the Printed 3D Constructs 237 7.5 Scope of Non-Printable Materials for 3D Printing Applications 239 7.6 Conclusion 240 References 241 8 Alternative Ingredients Used in Food Printing 247 8.1 Introduction 247 8.2 Alternative Food Sources and the Sustainability Perspective 248 8.3 Rationale of Alternative Material Supplies 250 8.4 Innovative Food Sources 252 8.4.1 Uncommon Food Sources 252 8.4.2 Unexplored Food Sources 254 8.4.3 Under-Utilized Food Sources 255 8.5 3D Printing of Alternative Ingredients 256 8.5.1 Insects as Food 257 8.5.2 Microorganisms as Food 258 8.5.3 By-products of Fruits and Vegetables Processing 260 8.5.4 Others 261 8.6 Future Trends and Perspectives 263 8.7 Challenges and Limitations 263 8.8 Conclusion 264 References 265 9 Post-Processing of 3D Printed Foods 273 9.1 Introduction 273 9.2 Material Supply Requirements for Food 3D Printing 274 9.3 Post-Processing Methods 277 9.3.1 Drying 277 9.3.2 Frying 279 9.3.3 Baking 280 9.3.4 Microwave Cooking 282 9.3.5 Sous Vide Cooking 285 9.3.6 Low-Temperature Processing 286 9.3.7 Other Post-Processing Methods 286 9.4 Novel Post-Processing Methods 289 9.5 Assessment of Post-Processing Characteristics 293 9.6 Sensorial Characterization 297 9.6.1 Qualitative Analyses 297 9.6.2 Quantitative Analyses 300 9.7 Requisites, Challenges, and Future Trends 301 9.8 Conclusion 303 References 304 10 4D Printing Technology 310 10.1 Introduction 311 10.2 4D Printing: Concept and Functionality 312 10.3 Smart Materials for 4D Printing 316 10.3.1 Shape Memory Alloys 316 10.3.2 Shape Memory Polymers 317 10.3.3 Shape Memory Composites 318 10.4 Mechanism of Shape Memory Polymers 319 10.5 Shape Memory Effect in 4D Printing 319 10.5.1 One-Way SME 321 10.5.2 Two-Way SME 322 10.5.3 Three-Way SME 322 10.6 Stimuli-Responsive Systems 323 10.6.1 Thermo-Responsive 323 10.6.2 Moisture-Responsive 323 10.6.3 Photo-Responsive 324 10.6.4 Electro-Responsive 324 10.6.5 Magneto-Responsive 324 10.7 Programming Strategies 325 10.7.1 Bending Strategy 326 10.7.1.1 Multilayer Approach 326 10.7.1.2 Material Gradients 329 10.7.1.3 Localized Activation 330 10.7.2 Buckling Strategy 331 10.7.2.1 Material Tessellation 331 10.7.2.2 In-Plane Material Gradients 332 10.7.2.3 Non-Homogenous Exposure 332 10.7.2.4 Mechanically Induced Buckling 333 10.7.3 Sequential Shape-Shifting 333 10.8 Spontaneous Transformation in Foods 334 10.9 Recent Advancements in 4D Food Printing 336 10.9.1 pH-Triggered Colour Transformation 336 10.9.2 Dehydration-Triggered Colour and Flavour Transformation 339 10.9.3 Dehydration-Triggered Shape Transformation 343 10.9.4 Temperature-Triggered Shape Transformation 345 10.10 Future Trends and Challenges 345 10.11 Conclusion 347 References 348 11 Applications of Food 3D Printing Technology 355 11.1 Introduction 355 11.2 Applications of 3D Food Printing 358 11.2.1 Food Customization 358 11.2.2 Personalized Foods and Digitalized Nutrition Control 361 11.2.3 Delivery of Specific Foods with Unique Functionality 364 11.2.4 Food Model Prototyping 366 11.2.5 Sustainable Approach for Conversion of Waste into Wealth 367 11.2.6 Food Packaging Designs 370 11.3 Future Outlook of 3D Food Printing 372 11.3.1 Healthy Dietary Practice 372 11.3.2 Complementing Existing Food Processing Practices 373 11.3.3 Kitchens with Food 3D Printers? 375 11.4 Conclusion 376 References 377 12 Integrating Encapsulation Technique with 3D Food Printing 384 12.1 Introduction 384 12.2 Integration of 3D Printing and Encapsulation 386 12.2.1 Encapsulation Followed by 3D Printing 388 12.2.2 Simultaneous Encapsulation and 3D Printing 392 12.3 Structure Modified Delivery Systems 394 12.3.1 Micro and Nano Emulsions 395 12.3.2 Lipid-Based Delivery Systems 396 12.3.3 Solid Lipid Nanoparticles 397 12.3.4 Nanoliposomes 398 12.3.5 Nanostructured Lipid Carriers 399 12.4 Techniques and Methods for Micro and Nanoencapsulation 400 12.4.1 Polymer-Lipid Based Encapsulation Techniques 401 12.4.1.1 Nanoprecipitation 401 12.4.1.2 Emulsification-Solvent Evaporation 401 12.4.1.3 Inclusion Complexation 402 12.4.1.4 Coacervation 404 12.4.1.5 Supercritical Fluid Technique 405 12.4.1.6 Fluid Bed Coating 406 12.4.2 Drying Techniques for Micro and Nanoencapsulation 408 12.4.2.1 Spray Drying 409 12.4.2.2 Freeze-Drying 415 12.4.2.3 Spray-Freeze-Drying 417 12.4.2.4 Conductive-Hydro Drying 420 12.5 Future Outlook and Prospects of Synergistic Approaches 422 12.6 Barriers and Research Constraints 424 12.7 Conclusion 426 References 426 13 Integrating Electrohydrodynamic Processes with Food 3D Printing 435 13.1 Introduction 435 13.2 Encapsulation Techniques Involving Electrohydrodynamic Process 436 13.2.1 System Components and Process Parameters 437 13.2.2 Encapsulation via Electrospraying 440 13.2.3 Encapsulation via Electrospinning 442 13.3 Applications in the Food Industry 445 13.3.1 Encapsulation of Bioactives and Probiotics 445 13.3.2 Enzyme Immobilization 448 13.3.3 Functional Food Packages 451 13.3.4 Food Coatings 454 13.4 Integrating 3D Printing with Electrospraying/ Electrospinning 458 13.5 Future Perspectives and Challenges 461 13.6 Conclusion 462 References 463 14 Globalization of Printed Foods and Consumer Perception to 3D Printed Foods 468 14.1 Introduction 468 14.2 Circular Economy in Food Printing 470 14.3 Globalization of Food 3D Printing Technology 471 14.4 New Horizons of 3D Food Printing 473 14.4.1 Strategic Market Foresight 474 14.4.2 Strategic Shifts and Economic Paradigms 475 14.4.3 Decentralization and Localization of Production 476 14.4.4 Role of Industry 4.0 477 14.5 3D Food Printing – A Classic Disruptive Technology 479 14.5.1 Food Choice and Consumer Behaviour 479 14.5.2 On Production Patterns 481 14.5.3 Sustainability and Value Addition 482 14.5.4 Anti-Counterfeiting and Food Authentication 483 14.6 Technological Barriers and Challenges 485 14.7 Conclusion 486 References 487 15 Food Industry Market Trends and Consumer Preferences 493 15.1 Introduction 494 15.2 Food Service Market: Consumption to Prosumption 495 15.3 Food Decisions and Consumer Attitude 497 15.3.1 Food Neophobia vs Food Neophilia 498 15.3.2 Food Choice Motives 500 15.3.3 Sensorial and Sustainable Claims 501 15.4 Approaches and Methods to Assess Consumer Perception 503 15.4.1 Theoretical Approaches 504 15.4.1.1 Quantitative Methods 504 15.4.1.2 Means-end Chain Theory 504 15.4.1.3 Social Science Models 505 15.4.1.4 Economic Models 505 15.4.2 Experimental Approaches 505 15.4.2.1 Surveys 505 15.4.2.2 Conjoint Analysis and Choice-Based Conjoint Analysis 506 15.4.2.3 Heuristics 506 15.5 Consumer’s Acceptance of Novel Foods 506 15.5.1 Genetically Modified Foods and 3D Printing 508 15.5.2 Food Irradiation and 3D Printing 508 15.5.3 Nanotechnology and 3D Printing 510 15.5.4 Stem Cell Technology and 3D Printing 511 15.5.4.1 In-Vitro Cultured Meat and 3D Printing 511 15.5.5 Miscellaneous Technologies 511 15.5.5.1 Alternative Proteins and 3D Printing 511 15.5.5.2 Meat Analogues and 3D Printing 512 15.5.6 Presumption and Outcomes of Novel Food Technologies 513 15.6 Intervention Tools for Enhancing Consumer Knowledge 513 15.6.1 Business Schemes and Public Policies 514 15.6.2 Social Media and Communication 514 15.6.3 Academia and Scientific Events 515 15.6.4 Internet and e-commerce 515 15.7 Trends, Advancements, and Future Directions 516 15.8 Conclusion 518 References 519 16 Safety, Challenges, and Research Needs 525 16.1 Introduction 525 16.2 Implications of Food Printing 527 16.3 Applicability and Storability 532 16.4 Food Safety Considerations 533 16.4.1 Process and Product Safety 534 16.4.1.1 Nature of Raw Materials 534 16.4.1.2 Processing and Design Factors 535 16.4.1.3 Finished Product Safety 536 16.4.1.4 Working Premises and Personnel Safety 536 16.4.2 Acceptance of 3D Printed Foods 537 16.4.2.1 Food Poisoning, Food Allergy, and Cross-Contamination 538 16.4.2.2 Long-Term Health Effects and Illness 539 16.5 Legal Framework and Regulations 539 16.5.1 Packed 3D Printed Foods for Mass Population 541 16.5.2 Unpacked 3D Printed Foods at Restaurants and Domestic Kitchen 543 16.6 Challenges and Research Needs 543 16.7 Conclusion 544 References 544 Index 549
£158.35
John Wiley & Sons Inc 5Minute Selling
Book SynopsisWALL STREET JOURNAL BESTSELLER Add 50% to 100% to Your Sales?In 5 Minutes Per Day 5-Minute Selling presents a proven, simple process that can double your sales, even if you don?t have time for an elaborate new sales system. When you spend your days scrambling to take orders and resolving customer issues, there is little time for new sales techniques. This book is for you. In 5-Minute Selling, Alex Goldfayn describes how thousands of his clients and workshop attendees have generated dramatic annual sales growth with short bursts of action throughout the day. With three-second efforts throughout the day, you can add 50 to 100% to your sales. The techniques in this book are simple but powerful: You?ll learn the power of picking up the phone proactively to call customers and prospects when nothing is wrong, because almost nobody does this You?ll get approaches for offering customers additional products and services?Table of ContentsA Note about Selling in the Post-Pandemic World xi Acknowledgments xv About the Author xix Download Your Planners and Trackers xxi Preface: This Book is a System xxiii Part One: Introducing the 5-Minute Selling System 1 What is the 5-Minute Selling System? 2 2 I Don’t Want You to Read This Book, I Want You to Do This Book 16 3 Take the 5-Minute Selling Two-Week Challenge 24 Part Two: Foundational Principles 4 90% of Salespeople Sell Reactively 32 5 The Terrible Impact of Reactive Selling 40 6 How to Break Out of the Reactive Selling Vicious Circle 46 7 Comparing Your Proactive Communications Pathways 52 8 The Key Mindsets to Fuel Your Sales Growth 60 9 Start Now, and Implement Consistently 70 10 Your Wins Will Come Quickly 78 Part Three: Implementation 11 First, Plan Your Calls and Follow-Ups for the Week 86 12 Keep a Quote or Proposal Tracker 96 13 Track Your Actions and Successes 104 14 What to Do If You Miss a Day 112 15 Yes, You Should Leave a Voicemail 118 16 Listen, Don’t Talk 126 17 It Will Never Feel Perfect, so Just Take Action 132 Part Four: The 16 Proactive Communications That Will Grow Your Sales 18 All About These 16 Actions 140 19 Call Your Current and Former Best Customers 148 20 Call Your Small and Medium Customers to Make Them Bigger 158 21 Call Customers You Haven’t Talked to in Three Months or More 164 22 Call Customers Who Used to Buy but Stopped 170 23 Call Customers Who Just Received an Order 176 24 Call Prospects 184 25 Expand Your Products and Services with Customers 196 26 Ask What Else Your Customers Are Buying from Other Suppliers 206 27 Looking Back and Selling Forward: Leverage Order History 214 28 Follow Up on Pre-Quote Opportunities 222 29 Follow Up on Quotes and Proposals 228 30 Ask and Receive: How to Always Ask for the Business 236 31 Ask Your Customers What Percent of Their Business You Have 244 32 Ask for Referrals 250 33 Send Handwritten Notes 260 34 Send Weekly High-Value Email Communications 266 Part Five: Launch! 35 What a Typical 5-Minute Selling Week Looks Like 274 36 5-Minute Selling Scripts and Language 286 37 The Work is the Magic Bullet 298 38 5-Minute Selling Mindset Manifesto 302 Index 307
£17.09
John Wiley & Sons Inc Building a Digital Future A Transformational
Book SynopsisThe dramatic events of 2020 have clarified the urgent need for digital transformation in countless organizations. The rise of remote work and the rapidly increasing use of cloud technologies are just two drivers of the relentless pace of digital disruption. Despite this, many companies remain underequipped or hesitant to embrace digital transformation. Understanding the key drivers of change and leveraging the powerful capabilities from technologies with a collaborative platform can aid an organization to prepare for digital transformation. Building a Digital Future provides a clearly defined roadmap for executing this change with Microsoft Dynamics 365. Firms of all types and sizes will learn how Microsoft Dynamics 365 can help them: achieve competitive advantages for their businessreduce the time needed to effect change by automating time-consuming tasksdrive innovation and improvements through an evergreen system post implementation Each chapter of this book is curated with best practices, compelling customer examples, pitfalls to avoid, and salient points to remember. Building a Digital Future enables organizations to truly embrace the benefits of digital transformation by anchoring Microsoft Dynamics 365 at the core of their business. Perfect for any business leader looking for a one-stop and comprehensive playbook for transforming their business into a digital powerhouse with Dynamics 365.Table of ContentsForeword xiii Preface xv Acknowledgments xxi About the Contributors xxv Part I Digital Transformation with Dynamics 365 1 Chapter 1 Digital Transformation and the Case for Change 3 Change, Change, Change 4 Digital Transformation: Key Drivers 6 Digital Transformation: Disrupt or Be Disrupted 11 Digital Transformation with Dynamics 365 14 Summing Up 17 Notes 18 Chapter 2 Capabilities for Transforming Your Business with Dynamics 365 21 A Platform for Change and Transformation 23 How to Drive Business Efficiencies 28 Data Platform: The Secret Sauce 29 Business Process: Simplification, Standardization, and Automation 31 Is There a Choice: Cloud or On-Premise? 34 Summing Up 36 Notes 37 Chapter 3 The Power of the Microsoft Platform 39 Rise of the Citizen Developer: Improving Productivity with the Power Platform 41 Building Custom Apps with Power Apps 42 Resources and Community Groups 44 Using Power BI to Create a Data-Driven Culture 46 Accelerating Organizational Capability and Driving Efficiency 51 Moving from Reactive to Proactive with IoT Integration 55 Improving Experiences with Chatbots and Natural Language Processing 60 Summing Up 62 Part II Blueprint for Executing a Successful Dynamics 365 Project 73 Chapter 4 Five Cornerstones of Digital Transformation 75 Strategic Shift 76 Cultural Shift 78 Shift in People’s Mindset 82 Process Shift 90 Governance and Control 92 Summing Up 95 Notes 96 Chapter 5 Program Readiness 97 Plan Before You Leap 98 Define Program Benefits and Outcomes 100 Knowing Your Business Processes 100 Pre-Project Communication 103 Digital Leadership 103 Selecting an Implementation Partner 107 Preparation and Readiness before Program or Project Kick-Off 109 Summing Up 112 Notes 113 Chapter 6 Deep Dive: Organizational Change Management for Dynamics 365 and dx 115 Failings of Tactical OCM 118 Why Invest in Strategic OCM Before Starting the Project 120 Organization After Implementation and Role Change 123 Gain Meaningful Digital Insights for Change 128 Embedding Required Cultural Transformation in the Organization 131 Measuring User Adoption, Key Performance Indicators, and Benefits Realization 133 Measure Benefits Realized Post Go-Live 137 Summing Up 138 Notes 140 Chapter 7 Fundamentals of Executing a Successful Dynamics 365 Project 141 Effective Communication 142 Importance of Design Thinking, UX Design, and Customer Journey Mapping 144 Establishing Clear Design Principles at the Outset 149 Shortening Project Timescales through Empowered Decision Making and Collocated Teams 152 Pragmatic Approach to the Agile Implementation of Dynamics 365 156 Incorporating Traditional Planning Approaches with the Flexibility of Agile and Scrum 159 Embrace Change: Deliver to Time and Budget 161 Summing Up 164 Part III Driving Innovation and Improvements with Dynamics 365 175 Chapter 8 Makers and Shakers of Dynamics 365 Transformation 177 Project Charter: Roles and Responsibilities 178 Critical Role of the User on a Dynamics 365 Project 182 Understanding of Value to Use 185 Delivering Value and Getting an Equitable Return 186 Why Users Should Create Dynamics 365 Documentation 187 Role of Microsoft Customer Success Manager 192 Leverage Your Community 196 Summing Up 199 Notes 200 Chapter 9 What Does Post Go-Live Look Like? 201 The Windows: Planning for Operations 202 Manage Your Dynamics 365 Operations? 203 Best Practices for Dynamics 365 Operations 208 Value Add with Continuous Innovation 209 Managing Your Product Backlog Post Go-Live 218 Summing Up 223 Note 224 Chapter 10 Dynamics 365 Support and Continuous Improvement 225 Recommendation for the Dynamics 365 Business Team 227 Recommendations for the Dynamics 365 Application Support Technical Team 229 How to Support Dynamics 365 Implementation 232 How to Continuously Improve 236 Benefits Realization 244 Continuing Culture of Digital Transformation 245 Summing Up 248 Notes 249 Part IV Appendices 257 Appendix A Success Enablers for Dynamics 365 Implementation 259 Appendix B Microsoft FastTrack for Dynamics 365 275 Index 295
£26.06
John Wiley & Sons Inc Profit from Procurement
Book SynopsisYour lack of focus on Procurement is limiting your profits. Multiply them by making Procurement a company-wide priority. Profit from Procurement: Add 30% to Your Bottom Line by Breaking Down Silos delivers an insightful, compelling, and fresh take on a subject that typically comprises 50% of a business's total costs: Procurement. Alex Klein, Simon Whatson and Jose Oliveira, leaders at the world's largest dedicated Procurement consultancy, highlight the limitations of the traditional, functionally siloed approach to Procurement, and demonstrate how significant EBITDA gains can be made by lifting Procurement out of the back office and enabling it to fundamentally reset a company's cost base. Its accessible, frank, and refreshing style, combined with practical, actionable advice, based on the authors' extensive real-life experience, make it a must read for any executive looking to make an impact through Procurement. The book offers readers a practical and concrete roadmap to optiTable of ContentsChapter 1 INTRODUCTION: Why Procurement, and Why Now? 1 Chapter 2 AMBITION: Ensuring You Are Set Up for Success 15 Chapter 3 SOURCING EXECUTION: Making Sure That the Engine Room Delivers 27 Chapter 4 PEOPLE: Building a Winning Procurement Team 47 Chapter 5 OPERATING MODEL: Making It Work in Practice 61 Chapter 6 CROSS-FUNCTIONAL CHANGE: Repositioning the Function as a True Partner 79 Chapter 7 SUPPLIERS: Engaging Effectively 89 Chapter 8 NON-SAVINGS PRIORITIES: Balancing Your Objectives 103 Chapter 9 SAVINGS REALIZATION: Stemming the Leaks 115 Chapter 10 TECHNOLOGY: Investing in and Adopting the Right Tools 133 Chapter 11 CONSULTANTS: Using Consultants in Procurement 147 Chapter 12 PRIVATE EQUITY: Learning Lessons from PE 165 Chapter 13 ROADMAP: Making a Concrete and Realistic Plan 177 Chapter 14 CONCLUSION: Summary and Final Thoughts 195 Acknowledgments 207 About the Authors 209 List of Acronyms 213 Index 215
£22.94
John Wiley & Sons Inc Business Trends in Practice
Book SynopsisWINNER OF THE BUSINESS BOOK OF THE YEAR AWARD 2022! Stay one step ahead of the competitionwith this expert review of the most impactful and disruptive business trends coming down the pike Far from slowing down, change and transformation in businessseems to come only at a more and more furious rate. The last ten years alone have seen the introduction of groundbreaking new trendsthat pose new opportunities and challenges for leaders in all industries. InBusiness Trends in Practice: The 25+ Trends That Are Redefining Organizations,best-selling business author and strategist Bernard Marrbreaks downthe social and technological forces underlying these rapidly advancing changes and the impact of those changes onkey industries. Critical consumer trends just emerging todayor poised to emerge tomorroware discussed, as arestrategies for rethinking your organisation's product and service delivery. The book alsoexplores: CruciTable of ContentsPart I Introduction: Riding the Wave of Transformation 1 Chapter 1 The Five Global Shifts That Will Shape the Organizations of the Future 3 Chapter 2 The Ten Tech Mega-Trends Every Business Leader Should Know About 21 Part II Rethinking Key Sectors 45 Chapter 3 How We Generate Energy: The Three Trends Transforming the Energy Sector 47 Chapter 4 How We Stay Healthy: The Seven Trends Shaping Healthcare 59 Chapter 5 How We Learn: The Two Main Shifts in Education 73 Chapter 6 How We Feed Ourselves: The Two Key Innovations Needed to Transform Agriculture 85 Chapter 7 How We Make and Build Things: Eleven Trends to Watch Across Manufacturing and Construction 99 Chapter 8 How We Move People and Goods: The Three Trends Revolutionizing Transportation 111 Chapter 9 How We Look After Our Money: The Four Shifts That Will Shape the Financial Sector 121 Part III Rethinking What Businesses Offer 131 Chapter 10 Channel Digitization and Expansion: The Move from Physical to Digital/Hybrid Products and Channels 133 Chapter 11 Cognifying Products and Services: Smarter Products, Smarter Services 145 Chapter 12 Right Time, Right Place, Right for You: The Rise of Micro-Moments and Personalization 155 Chapter 13 Subscription and Servitization: The As-a-Service Revolution 165 Chapter 14 Cutting Out the Middlemen: How Brands Are Going Direct to the Consumer 177 Chapter 15 From B2C to “All to All”: The Rise of Platforms, the Sharing Economy, and Crowdsourcing 189 Chapter 16 More Immersive Experiences: How Brands Are Wowing Customers with Memorable Experiences 199 Chapter 17 Conscious Consumption: Consumer Demand for Sustainable, Responsible Products 209 PART IV Rethinking How Businesses Are Run 221 Chapter 18 Sustainable and Resilient Operations: Building a Stronger, More Responsible Company 223 Chapter 19 Finding the Balance Between Humans and Intelligent Cobots: The Blended Workforces of the Future 237 Chapter 20 Finding and Keeping Talent: The Shifting Talent Pool and Employee Experience 249 Chapter 21 Organizing to Win: Flatter, More Agile Organizations 259 Chapter 22 Authenticity: Why Brands and Leaders Need to Keep It Real 271 Chapter 23 Purposeful Business: Why Does Your Business Exist? 281 Chapter 24 Co-Opetition and Integration: A New Age of Integrated Collaboration 291 Chapter 25 New Forms of Funding: The Democratization of Business Funding 301 Part V Where to Go from Here 309 Chapter 26 Final Words: Four Key Takeaways for Business Leaders 311 Acknowledgments 317 About the Author 319 Index 321
£22.49
John Wiley & Sons Inc Diversity Intelligence
Book SynopsisA practical roadmap to building a diverse and inclusive work culture InDiversity Intelligence: How to Create a Culture of Inclusion for your Business,keynote speaker and diversity and inclusion expert HeidiR.Andersendelivers a step-by-step walkthroughof how to create an inclusiveculture, andbreak down the barriers to achieving diversity. You'llfind practical advice for creating the necessary cultural transformationthat results in diversity intelligence,reaching well beneath the surface until it's embedded in the foundation of your organization.The author describes the tools, methods, concepts, and goals that are essential to this transformation. In this important book, you'll also: Learnhow to properly define diversityand makea strong business case forcreating a culture of inclusionExplore case studies of companies who successfullymanaged to implement diversity, inclusion, and sustainable governance initiativesDiscover why so many diversity and inclusion programs fail despite the best Table of ContentsForeword vii Acknowledgements xiii Introduction 1 Part 1: Introducing Diversity Intelligence 7 1. A Shift in Mindset 13 2. Where the Money Lies 21 3. Why Hasn’t This Happened Already? 43 Part 2: How To Reach Diversity Intelligence 65 4. Roles and Responsibilities 71 5. Synchronising the Executive Team 87 6. Basing Your D&I Strategies on Data 105 7. Inclusive Leadership Training 117 8. D&I Champions: Supporting Cultural Transformation 137 9. Unconscious Bias 149 10. Cultural Intelligence 169 11. Creating Gender Balance and Mobilising Men 183 Part 3: Models/Recommendations For Change 207 12. Resources: The Four Steps Towards Inclusivity 209 13. The Future of D&I in the Workplace 219 14. Where Do You Go from Here? 229 About the Author 235 Index 237
£17.09
John Wiley & Sons Inc Hire With Your Head
Book SynopsisTable of ContentsFOREWORD 8 INTRODUCTION PERFORMANCE-BASED HIRING FOUR EDITIONS LATER 9 A Short History on the Importance of Hiring Top Talent 9 Being More Efficient Doing the Wrong Things Is Not Progress 10 Creating a Win-Win Hiring Culture 11 The Big Three Hiring Challenges 12 Clarifying Job Expectations Upfront Is the Key to Hiring Outstanding People 12 Why Performance-based Hiring Is the Right Business Process for Hiring 13 CHAPTER 1 DEFINE YOUR TALENT STRATEGY BEFORE YOU DESIGN YOUR HIRING PROCESS 16 Stop Making Tactical Excuses for a Strategic Problem 16 The Importance of Having the Right Talent Strategy 17 Supply vs Demand Needs to Drive Talent Strategy 17 Comparing the Scarcity of Talent vs a Surplus of Talent Strategies 19 Win-Win Hiring: Hiring for the Anniversary Date, Not the Start Date 20 Develop an Ideal Candidate Persona to Achieve More Win-Win Hiring Outcomes 20 Remove the "HAVING" Mindset and Shift to a Performance Qualified Screening Standard 21 Negotiate with the End in Mind 22 More High Touch and Less High Tech -- Convert Strangers into Acquaintances 23 CHAPTER 2 STEP-BY-STEP THROUGH THE PERFORMANCE-BASED HIRING PROCESS 24 Win-Win Hiring: Hire for the Anniversary Date, Not the Start Date 24 Performance-based Hiring Is Designed to Raise the Bar 24 Suboptimization Prevents Win-Win Hiring Outcomes 24 Benchmarking How the Best People Find Jobs and Get Hired 25 Hiring a Great Person Starts with a Great Job 25 Define Success as Performance Objectives, Not Skills and Experiences 26 Source Semi-finalists 26 Conduct the Two-way Performance-based Interview 27 Measure and Predict Quality of Hire 28 Close on Career Growth, Not Compensation Maximization 29 Use Onboarding to Clarify and Prioritize the Performance Objectives 30 Deliver on the Promise 31 Summary 32 CHAPTER 3 THE BEST CANDIDATES ARE OFTEN NOT THE BEST HIRES 33 The Worst Candidates Are Often the Best Hires 34 Category 1: Great candidates must have all of the basic skills listed on the job description 34 Category 2: Great candidates must agree to the terms of an offer before knowing the job 35 Category 3: Great candidates need to be prepared, make a great first impression and be good at presenting themselves 35 Some Great Candidates Become Great Hires, but Many More Don't 36 Great Hires Are Easy to Define but Hard to Hire 36 Category 4: Great hires deliver the results without making excuses 36 Category 5: Great hires collaborate with others and build strong teams 37 Category 6: Great hires effectively organize and manage themselves and their teams 37 Who would you rather hire, a great candidate or someone who delivers the results? 38 Summary -- Avoid the 90-day Wonders 38 CHAPTER 4 DEVELOPING A BIAS-FREE HIRING PROCESS 40 Conduct a Pre-hire Performance Review 40 Never Meet Anyone in Person Before Conducting a Phone Screen 41 Only invite semi-finalists for the full interview 41 Use Organized Panel Interviews 42 Then eliminate the 30-minute one-on-ones 42 Script the Interview and Give Candidates the Questions 42 Wait 30 Minutes Before Making Any Yes or No Decision 43 Be a Juror -- Not a Judge 43 Use Reverse Logic to Reveal and Reprogram Your Subconscious Biases 44 Treat Candidates as Consultants 44 Kill the Gladiators 45 Use a talent scorecard to share evidence 45 Measure First Impressions Last 46 Summary 46 CHAPTER 5 USING THE BEST TEST TO REDUCE UNCONSCIOUS BIAS 47 Two Huge Flaws in Personality Assessments That Are Often Ignored 47 Statistical Validation Understates the Impact of False Negatives 48 Personality Assessments Are Valuable When Used Later in the Hiring Process 49 Take the BEST Test Before Interviewing Anyone 50 Changes in BEST Style Reveals Growth and Flexibility 51 Assess Team Skills by Observing Changes in BEST Type Over Time 51 Assess Flexibility by Observing Changes in BEST Under Stress 52 Increase Interview Accuracy by Becoming Your "Least BEST" 52 Summary -- Use the BEST Test to Confirm Rather Than Predict 53 CHAPTER 6 THE HIRING FORMULA FOR SUCCESS 54 Win-Win Hiring Begins with the End in Mind 54 Predicting Hiring Success Requires Much More Than Assessing Ability 54 The Hiring Formula for Success Captures the Dynamics of Actual Performance 56 The Big Four Fit Factors Drive Motivation to Excel 57 Define the Fit Factors as Part of the Job Description 57 The Fit Factors and Their Impact on Job Performance 58 The Impact of Managerial Fit on New Hire Success 59 Job Fit: Intrinsic Motivation to Do the Work Actually Required 59 Team Fit and EQ 60 Cultural Fit is More Than a Value Statement 60 Summary 61 CHAPTER 7 UNDERSTANDING THE REAL JOB STARTS WITH A PERFORMANCE PROFILE 62 Define the Work Before Defining the Person Doing the Work 62 Hire for Performance to Attract Outstanding Talent 63 The Legal Validation for Using Performance-based Hiring 64 Shifting to a Performance Qualified Definition of On-the-Job Success 65 Different Techniques to Develop Performance-based Job Descriptions 67 Take a Tour of the Factory and Call Me in the Morning 68 Basic Techniques for Determining the Key Performance Objectives 69 Use the Process of Success and the Timeline to Determine the Key Subtasks 69 Benchmark the Best People Doing the Same Job 70 Convert "Having" to "Doing" 71 Use the Four Work Types to Map Performance Objectives to the Company Lifecycle 73 Use the Master Checklist to Develop the KPOs 74 Job Branding -- Creating the Employee Value Proposition (EVP) 76 Prioritize the Performance Objectives 77 Convincing Hiring Managers to Use Performance Profiles 77 The "no time" rebuttal 77 The "When are you going to tell the candidate?" approach 78 The "become a top manager" rebuttal 78 Conduct an "A vs B" test 78 Tell some stories about people who have been promoted 78 Dealing with the diehards 78 Summary 79 CHAPTER 8 CONDUCTING THE EXPLORATORY PHONE SCREEN 81 The Exploratory Phone Screen Drives Hiring Success 81 The Phone Screen Is the "Swiss Army Knife" of Hiring 82 With a Phone Screen You Only Need 3-4 Semi-finalists to Make One Great Hire 83 Use the Phone Screen to Find and Recruit Semi-finalists 83 Conducting the Phone Screen Work History Review 85 Semi-finalists Must Answer These Two Questions 85 Assess the comparability of the accomplishments to the KPOs 86 Connect the two accomplishments to see the trend of performance over time 87 Determine if the person is recruitable 87 Summary -- Use the Phone Screen to Control Your Entire Hiring Process 88 CHAPTER 9 CONDUCTING THE PERFORMANCE-BASED INTERVIEW 89 Checklist: The Performance-based Hiring Interviewing Process 89 The 8-Step Performance-based Interview Guide 91 Step 1: Introduction, Review Job and Discover Motivation for Looking 91 Step 2: Put Your Biases in the Parking Lot by Measuring the Impact of First Impression 93 Step 3: Conduct a Work History Review 94 Step 4: Assess 2-3 Major Accomplishments 95 Step 4a: Assess 1-2 Major Team Accomplishments 97 Step 5: Assess Critical Thinking and Job-related Problem-solving Skills 98 Step 6: Delay the Candidate's Questions Until the End of the Interview 100 Step 7: Determine Candidate Interest and Recruiting Opportunity 101 Step 8: Measure First Impression Again, Last and Compare 103 You can never out-yell a hiring manager, but you can out-fact them 104 Well-organized Panel Interviews Increase Assessment Accuracy 105 The Big Reasons Candidates Should Be Interviewed by a Panel 106 Steps for Organizing a Panel Interview 107 Have all interviewers on the panel review the performance-based job description and the talent scorecard before the interview session starts 107 Script the Performance-based Interview to use as an organizing tool 107 It's vital that there is only one leader in a panel interview with everyone else acting as fact-finders only 107 Leaders can be fact-finders, but fact-finders can't be leaders 108 Capture everyone's insight right after the interview 108 Key Highlights of the Performance-based Interview Process 108 CHAPTER 10 MAKING THE ASSESSMENT USING THE QUALITY OF HIRE TALENT SCORECARD 110 Keys for Conducting an Evidence-based Candidate Assessment 110 Understanding the 1-5 Ranking System 111 Share Evidence in a Live Formal Debriefing Session 111 Invoke the NO 2s! Rule to Raise the Talent Bar 112 The NO 2s! Warning Signs for Each Factor 112 Step-by-Step Completing the Quality of Hire Talent Scorecard 114 Basic Competencies 114 Core Skills 114 Overall Experience 114 Achiever Pattern and Trend of Growth 115 Essential Core Competences 116 Situational Fit Factors 117 How to Accurately Predict Managerial Fit and Ensure a Great Hire 118 Culture & Environmental Fit 118 Addressing the Balancing Act Between Recruitability and Competency 120 Organizing the Interview to Maximize Assessment Accuracy 120 Modification for Problem-Solving 121 Modification for Team Skills 121 Summary 121 CHAPTER 11 COMPARING PERFORMANCE-BASED HIRING AND BEHAVIORAL EVENT 123 Lack of Job Analysis is the Big Gap in BEI 123 Behavioral Fact-finding is the Key to an Accurate Assessment 124 Seeking the Advice and Counsel of Sherlock Holmes Himself 125 Assess Team Skills by Finding Deductive Evidence 126 A Simple Hack to Ensure an Accurate and Unbiased Assessment 126 Summary -- Performance-based Interviewing is BEI on Steroids 127 CHAPTER 12 SOURCING OUTSTANDING TALENT -- BLENDING HIGH TOUCH WITH HIGH TECH 129 Semi-finalist Criteria for Prequalifying Candidates 129 Small Batch, High Touch 130 Understanding the Sourcing and Recruiting Funnel 130 Two Buyers: The Hiring Manager and the Top Person 130 Make It Personal -- Let's Go for a Career Ride 131 Sourcing Checklist 132 Implementing a Scarcity of Talent Sourcing Program 133 Think Small Batch, High Touch: Source Semi-finalists 133 Conduct a Career Zone Analysis to Find Out Where to Fish 133 Use Supply vs Demand to Implement a Targeted Multi-channel Sourcing Plan 135 Develop an "Ideal" Candidate Persona 136 Prepare Customized and Targeted Messaging 138 Job Branding and the EVP 138 Job Postings, Job Boards and Reverse Engineering 139 Tag Lines that Speak the Language of the Ideal Prospect 139 Use Emails as the First Step in a High Touch Process 140 Direct Sourcing and Networking 141 A "Clever" Boolean Search to Learn the Basics of Direct Sourcing for Semi-finalists 142 Diversity Matters 144 Using LinkedIn Filters to Find More Achievers 145 In-direct Sourcing and Networking 145 Getting Referrals is Still the Best Way to Find Outstanding Talent Quickly 145 Convert Strangers into Acquaintances Before They Become Candidates 146 Weak Connections are Recruiter's Gold 147 Leverage Your Employee Referral Program -- Create a PERP 148 Summary -- Networking Rules! 149 CHAPTER 13 START THE RECRUITING PROCESS WITH A CAREER DISCUSSION, NOT A SALES PITCH 151 Conduct Career Discovery on Your First Call 151 First, Put the Right People on the Bus -- Only Semi-finalists 152 Only Ask "Yes" Questions and Don't Take "No" for an Answer 153 Overcome Preliminary Objections and Concerns 153 How to Answer the "What's a Career Move?" Question 154 Review the Person's Profile Before Describing the Job 155 Build a 10-minute Relationship by Controlling the Conversation 155 Recruiting is Getting the Candidate to Sell You, Not You Selling the Candidate 156 How to Handle Compensation by Not Discussing It Too Soon 156 Gain Concessions to Negotiate the Offer as a Series of Steps 158 Summary 158 CHAPTER 14 RECRUITING AND CLOSING TOP PERFORMERS 160 The Basics of Recruiting and Closing 160 Recruiting is Not Selling, It's Listening 160 Stay the Buyer from the Beginning of the Process to the Very End 162 Make Passive Candidates Earn the Job to Increase Its Value 163 Minimize the Negatives; Accentuate the Positives 163 Don't Make an Offer Until You're 100% Sure It Will be Accepted 164 Testing and Negotiating the Offer by Getting Continuous Concessions 164 Position Your Job as a Career Move 165 Avoid Job Hopping Syndrome 166 Testing Offers 167 Use 1-10 Test of Interest to Uncover Concerns 167 Closing, Testing and Negotiating Offers 168 Closing Upon a Concern 169 Use a Secondary Close to Test Seriousness 169 Use a Counterproposal to Get 100% Commitment 170 Summary 172 CHAPTER 15 LEVERAGING HR TECHNOLOGY TO IMPLEMENT PERFORMANCE-BASED HIRING 173 Using the Trickle Up Approach to Validate the Impact 173 Use SeekOut to Build a Talent Pipeline of Outstanding Diverse Talent 174 Hiretual.com Offers a Unique AI Approach for Sourcing the Hard to Find 175 Phenom Converts Workforce Planning into a Strategy Asset 176 AI for Screening Has a Powerful Tool with pymetrics.ai 177 Creating an Internal Mobility Platform Using SmartRecruiters 177 Using Greenhouse to Maximize Quality of Hire 178 Conduct a Reference Check Before Making an Offer Using Checkster 178 Use Onboarding to Start Delivering on the Promise 179 Feedback Process Control with OutMatch.com 180 Create a Win-Win Hiring Culture 181 CHAPTER 16 USE PERFORMANCE-BASED HIRING TO CREATE A WIN-WIN HIRING CULTURE 182 Deliver on the Win-Win Hiring Promise 182 The Performance-based Future of Hiring 183 Create a Win-Win Hiring Culture 183 Building a Win-Win Hiring Culture Starts with the Right Talent Strategy 184 Hiring as an Integrated System, Not a Sequence of Separate Steps 185 Benchmarking Best Practices 185 Measure and Manage Quality of Hire 186 Use High Touch to Create an Outstanding Candidate Experience 187 Take the Risk and Bias Out of the "Yes" Decision 189 Hiring Strong People Is the First Step in Managing a Great Team 190 APPENDIX 191 Performance-based Hiringsm and Legal Compliance 191 APPENDIX 2 194 Exploratory Phone Screen Talent Scorecard 195 The Performance-based Phone Screen 196 Quality of Hire Talent Scorecard 197 The Performance-based Interview (1/2) 198 The Performance-based Interview (2/2) 199 The Ideal Candidate Persona (1/2) 200 The Ideal Candidate Persona (2/2) 201 About the Author Index
£23.80
