Description

Book Synopsis

This book deals with the basics of Research Methodology (RM) for Business Research and statistical analysis for dealing with data using two software: R (a free statistical analysis environment) and MS-Excel.

Apart from the basic concepts of Research Methodology, the book contains an additional chapter on improving academic writing. It contains important details on plagiarism, citation and referencing in MS-Word, and improving project/dissertation writing using free online software.

Print edition not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan or Bhutan)



Table of Contents

1. Introduction to Business Research, Research Process, Secondary Data Research, and Its Tools and Techniques 2. Primary Data Research and Its Tools and Techniques 3. Measurement, Scaling and Sampling 4. Data and Method of Analysis (Using Excel and R) 5. Improving Academic Writing (Additional Chapter)

A Concise Handbook of Business Research

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    £135.00

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    Order before 4pm tomorrow for delivery by Wed 29 Jul 2026.

    A Hardback by Ashish Arya, Vishnu Nath, Pankaj Madan

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      Publisher: Taylor & Francis Ltd
      Publication Date: Publication Date: 1/6/2023 12:10:00 AM
      ISBN13: 9781032567525, 978-1032567525
      ISBN10: 103256752X
      Also in:
      Business, Finance & Law Business and Management Dictionaries, Reference & Language Research methods / methodology

      Description

      Book Synopsis

      This book deals with the basics of Research Methodology (RM) for Business Research and statistical analysis for dealing with data using two software: R (a free statistical analysis environment) and MS-Excel.

      Apart from the basic concepts of Research Methodology, the book contains an additional chapter on improving academic writing. It contains important details on plagiarism, citation and referencing in MS-Word, and improving project/dissertation writing using free online software.

      Print edition not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan or Bhutan)



      Table of Contents

      1. Introduction to Business Research, Research Process, Secondary Data Research, and Its Tools and Techniques 2. Primary Data Research and Its Tools and Techniques 3. Measurement, Scaling and Sampling 4. Data and Method of Analysis (Using Excel and R) 5. Improving Academic Writing (Additional Chapter)

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