Business and Management Books

Book SynopsisTable of ContentsPart One: Introduction Ch 1: The Lost Art Of Proactive Calling In The Sales Profession Ch 2: An Executive Summary: How To Pick Up The Phone & Sell Ch 3: Lead With The Phone: Make It The Tip of Your Selling Spear Ch 4: The Phone Is The Single Most Effective & Underused Selling Tool We Have Ch 5: Why We Avoid The Phone Ch 6: The Phone Compared To Other Sales Communications Pathways Ch 7: Planners & Trackers To Help You Pick Up The Phone & Sell Part Two: Your Mindset & Your Phone Ch 8: It’s Impossible to Outsell Your Mindset Ch 9: Fear Is The Enemy of Picking Up The Phone Ch 10: Let’s Talk About Our Specific Fears Around Phone Selling Ch 11: Believe In Your Value As Much As Your Customers Do Ch 12: Perseverance Is A Sales Superpower Ch 13: The First Phone Call Is The Answer! Part Three: Cal Tactics, Mechanics and Strategies Ch 14: How Proactive Calls Can Fit In To Your Sales Process Ch 15: Pre & Post-Call Communications Ch 16: What Time of Day Should You Call? Ch 17: How Many Calls Per Day? Ch 18: The Power of a Pomodoro Timer Ch 19: Always Leave a Voicemail: Simple Scripts To Get Your Calls Returned Ch 20: An Effective Proactive Call Has Three Parts Ch 21: Silence Will Make You Rich Ch 22: Why It’s Critical To Log Your Calls Part Four: Who Should You Call? Mostly, Call People You Know Ch 23: You Know Hundreds of People Who Can Buy From You — Call Them! Ch 24: Call Customers Who Can Buy More From You Ch 25: Call Customers Who Just Received Products Or Services Ch 26: Call Customers Who Haven’t Made Their Regular Purchase In A While Ch 27: Call Customers Who Email You Orders & Inquiries Ch 28: Call Customers Who Have a Quote or Proposal Ch 29: Call Customers You Haven’t Talked To In Three Months Or More Ch 30: Call Customers Who Used To Buy From You, But Stopped Ch 31: Call Customers Who Are House Accounts and Rarely Hear From Your Company Ch 32: Call Prospects You’ve Talked To, But They Never Bought From You Part Five: Cold Calls: Calling People You Don’t Know…Yet Ch 33: An Important Note On Cold Calling Ch 34: The Benefits of Calling People You Don’t Know…Yet Ch 35: There Are No Cold Calls, So Stop Thinking About Them This Way Ch 36: Finding Who To Cold Call Ch 37: Scripts for Quickly Warming Up Cold Calls Ch 38: Let’s Focus on What We Can Control Acknowledgements About the Author Index

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Book SynopsisTable of ContentsPreface xiii Acknowledgments xv Chapter 1 Definition and Drivers of Operational Risk 1 The Definition of Operational Risk 1 2012 London Olympics: A Case Study 5 Operational Risk Management and Operational Risk Measurement 9 Drivers of Operational Risk Management 13 Key Points 14 Review Questions 14 Notes 15 Chapter 2 The Regulatory Push 17 History of the Basel Accords 17 Rules of the Accords 22 Adoption of Basel II in Europe 27 Adoption of Basel II in the United States 27 Impact of the Financial Crisis 29 Basel III 34 Key Points 36 Review Questions 36 Notes 37 Chapter 3 The Operational Risk Framework 39 Overview of the Operational Risk Framework 39 The Foundations of the Framework 40 The Four Data Building Blocks 42 Measurement and Modeling 44 Reporting 44 Risk Appetite 45 Key Points 45 Review Questions 46 Note 46 Chapter 4 Operational Risk Governance 47 Role of Governance 47 First Line of Defense 50 Second Line of Defense 51 Third Line of Defense 63 Risk Committees 66 Key Points 68 Review Questions 69 Notes 69 Chapter 5 Culture and Awareness 71 Winning over the Firm 71 Marketing and Communication 72 Agile 73 Training 75 Planning 76 The “Use Test” 82 Key Points 84 Review Question 84 Note 84 Chapter 6 Policies and Procedures 85 The Role of Policies, Procedures, Guidelines, and Standards 85 Best Practices 88 Operational Risk Policy 88 Sample Operational Risk Policy 89 Sample Standards, Procedures, and Guidelines 95 Key Points 97 Review Question 97 Note 97 Chapter 7 Internal Operational Risk Event Loss Data 99 Operational Risk Event Data 99 Internal Loss Data or Internal Operational Risk Events 100 Risk Event Categories 103 Using the Basel Risk Categories 112 Minimum Operational Risk Event Data Standards 113 Where Should Operational Risk Event Data Be Collected? 129 When Should Operational Risk Event Data Be Collected? 130 How Should Operational Risk Event Data Be Collected? 130 Key Points 132 Review Questions 132 Notes 134 Chapter 8 External Loss Data 135 External Operational Risk Event Data 135 Sources of External Loss Event Data 136 Challenges of External Data 139 Key Points 147 Review Question 148 Notes 148 Chapter 9 Key Risk Indicators 149 Key Risk Indicators 149 Selecting Kris 153 Thresholds 154 Kri Standards 154 Kri Challenges 155 Metrics Examples 155 Key Points 161 Review Question 161 Note 161 Chapter 10 Risk and Control Self-Assessments 163 The Role of Assessments 163 RCSA Methods 166 RCSA Scoring Methods 169 RCSA Best Practices 173 Key Points 178 Review Question 179 Note 179 Chapter 11 Scenario Analysis 181 Role of Scenario Analysis 181 Scenario Analysis Approaches 183 Scenario Analysis Output 192 Key Points 195 Review Questions 195 Notes 196 Chapter 12 Capital Modeling 197 Operational Risk Capital 197 Basic Indicator Approach 199 Standardized Approach 202 Advanced Measurement Approach 208 Insurance 221 Future of Capital Requirements: Basel III 223 Key Points 235 Review Questions 236 Notes 236 Chapter 13 Reporting 239 Role of Reporting 239 Operational Risk Event Reporting 241 Risk and Control Self-Assessment Reporting 247 Key Risk Indicator Reporting 248 Scenario Analysis Reporting 249 Capital Reporting 249 Action Tracking Reporting 250 A Consolidated View 253 Dashboards 253 Key Points 253 Review Question 255 Chapter 14 Risk Appetite 257 The Role of Risk Appetite 257 Regulatory Expectations 259 Implementing a Risk Appetite Framework 264 Monitoring Operational Risk Appetite 268 Risk Appetite Today 272 Key Points 272 Review Question 273 Notes 273 Chapter 15 Reputational Risk and Operational Risk 275 What Is Reputational Risk? 275 Reputational Impact 277 Regulatory Oversight of Reputational Risks 283 Reputational Risk Management Framework 284 Key Points 289 Review Question 289 Notes 290 Chapter 16 Operational Risk and Convergence 291 Operational Risk as a Catalyst for Convergence 291 Governance, Risk, and Compliance (GRC) 292 Converged or GRC Reporting 301 Key Points 302 Review Question 303 Notes 303 Chapter 17 Best Practices in Related Risk Management Activities 305 New-Product Approval 305 Supplier and Third-Party Risk Management 306 Legal Risk Management 307 Regulatory Risk Management 308 People Risk Management 308 Fraud Risk Management 309 Technology Risk Management 310 Climate Risk 311 Pandemic Planning 312 Strategic Risk 314 Key Points 316 Review Question 317 Notes 317 Chapter 18 Case Studies 319 JPMorgan Whale: Risky or Frisky? 319 Review Questions 324 Notes 339 Appendix: Answers to Review Questions 341 About the Author 351 About the Website 353 Index 355

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Book SynopsisTable of ContentsPreface vii Acknowledgments xiii Part 1 Marketing Strategy and Tactics 1 1 Marketing in the Age of Disruption 3 Alexander Chernev and Philip Kotler 2 The Fall of the Four Ps and the Rise of Strategic Marketing 19 Alexander Chernev and Philip Kotler 3 The Framework for Marketing Management 33 Alexander Chernev Part 2 Marketing as an Engine of Business Growth 51 4 Creating Value to Disrupt Markets 53 Lakshman Krishnamurthi and Rebecca Devine 5 Customer Centricity as a Business Strategy 71 Tom O’Toole 6 Emptor Cognita: Competitive Advantage through Buyer Learning 87 Gregory S. Carpenter 7 Defensive Market Strategy 99 Tim Calkins Part 3 Developing a Winning Marketing Strategy 115 8 Target Market Analysis: How to Identify the Right Customers 117 Julie Hennessy 9 Defining Customer Segments: Four Steps for Successful Market Segmentation 131 Kent Grayson 10 Crafting a Positioning Strategy: Capturing the Customer Mindshare 151 Kevin McTigue Part 4 Creating Value with Brands 167 11 Building Strong Brands 169 Alexander Chernev 12 Creating a Meaningful Brand Image 189 Neal J. Roese 13 Brand Resilience: Surviving a Brand Crisis 205 Jonathan Copulsky Part 5 Crafting a Successful Communication Campaign 225 14 Managing Advertising: From Strategic Planning to Creative Review 227 Derek D. Rucker 15 Developing an Impactful Communication Campaign 247 Kevin McTigue 16 Marketing in the Metaverse 261 Mohan Sawhney Part 6 Designing Effective Distribution Channels 279 17 Strategic Channel Management 281 Julie Hennessy and Jim Lecinski 18 Go-to-Market Omnichannel Design 305 Jim Lecinski 19 Sales as Storytelling 321 Craig Wortmann Part 7 Data-Driven Marketing 335 20 Leading with AI and Analytics 337 Eric T. Anderson and Florian Zettelmeyer 21 Leveraging Technology to Manage the Customer Experience 351 Aparna A. Labroo 22 The Consumer INSIGHT Framework: A Hypothesis-Driven Approach to Data Analytics 367 Derek D. Rucker and Aparna A. Labroo 23 Personalization: Today and Tomorrow 387 Tom O’Toole Notes 405

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Book SynopsisThis revised editionis a comprehensive, authoritative set of essays. It is more detailed and analytical than the mainstream treatments of HRM. As in previous editions, Managing Human Resources analyses HRM, the study of work and employment, using an integrated multi-disciplinary approach. The starting point is a recognition that HRM practice and firm performance are influenced by a variety of institutional arrangements that extend beyond the firm. The consequences of HRM need to incorporate analysis of employees and other stakeholders as well as the implications for organizational performance.Table of ContentsNotes on Contributors vii List of Figures ix List of Tables x List of Boxes xi Part I Introduction 1 1. Human Resource Management in Transition 3 Martin R. Edwards and Stephen Bach 2. Human Resource Management and Performance 18 Paul Boselie 3. Legal Aspects of the Employment Relationship 37 Graeme Lockwood and Kevin Williams Part II Context 59 4. Corporate Governance and Human Resource Management 61 Andrew Pendleton and Howard Gospel 5. The International Human Resource Function 79 Tony Edwards and Anthony Ferner 6. Customer Service Work, Employee Well-being and Performance 100 Stephen Deery and Vandana Nath Part III Resourcing and Development 123 7. Recruitment and Selection 125 Jane Bryson, Susan James and Ewart Keep 8. Work–Life Balance: The End of the 'Overwork' Culture? 150 Janet Walsh 9. Skills and Training 178 Irena Grugulis 10. HRM and Leadership 198 Deanne N. Den Hartog and Corine Boon Part IV Performance and Rewards 219 11. Performance Management 221 Stephen Bach 12. Remuneration Systems 243 Ian Kessler 13. Employee Involvement and Voice 268 Adrian Wilkinson, Tony Dundon and Mick Marchington 14. Employee Representation 289 Stephanie Tailby Part V Process and Outcomes 315 15. Outsourcing and Human Resource Management 317 Virginia Doellgast and Howard Gospel 16. Employee Engagement: An Evidence-based Review 336 Riccardo Peccei 17. HRM and Employee Well-being 364 Michael Clinton and Marc van Veldhoven 18. Employer Branding: Developments and Challenges 389 Martin R. Edwards Index 411

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisDespite the popularity of organizational change management, the question arises whether its prescriptions and dominant beliefs and practices are based on solid and convergent evidence. Organizational change management entails interventions intended to influence the task-related behavior and associated results of an individual, team, or entire organization. There is a perception that a lot of change initiatives fail and limited understanding about what works and what does not and why.Drawing on the field of psychology and based on primary research, Reconsidering Change Management identifies 18 popular and relevant commonly held assumptions with regard to change management that are then analyzed and compared to the four specific themes laid out in the book (people, leadership, organization, and change process), resulting in their own set of assumptions. Each assumption will have a brief introduction in which its relevance and popularity is explained. By studying the scieTrade Review"This book offers a critical look at the assumptions underlying modern organization change efforts—A must for scholars and practitioners alike!" —Tonya L. Henderson, Principal-Gly Solutions, LLC, USATable of Contents1. Introduction 2. Why Reconsider Change Management? 3. Story of Change: 18 Leading Assumptions in Change Practice4. Methodology5. Examining the Story of Change: Part I6. Examining the Story of Change: Part II7. Examining the Story of Change: Part III8. The Story of Change Reconsidered

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Book SynopsisThe central theme of this study, first published in 1998, is that parametric change has expanded the autonomy of non-state actors, and has reduced the capability of governments to extract involuntary resources from their constituents. This change has profound consequences for world politics. This title will be of interest to students of Finance and Economics. Table of Contents1. Introduction 2. Implications of a New Financial Order 3. The Historical Evolution of the Key Arrangements 4. National Economic Policymaking in an Era of Global Finance 5. Renegotiating the Bankers’ Bargain 6. Limits of Policy Autonomy 7. Conclusion; Bibliography

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisQuality work that fosters job satisfaction and health enjoys top priority in industry all over the world. This was not always so. Until recently analysis of job attitudes focused primarily on human relations problems within organizations. While American industry was trying to solve the unsolvable problem of avoiding interpersonal dissatisfaction, problems with the potential for solution, such as training and quality production, were ignored. When first published, ''The Motivation to Work'' challenged the received wisdom by showing that worker fulfillment came from achievement and growth within the job itself. In his new introduction, Herzberg examines thirty years of motivational research in job-related areas. Based on workers'' accounts of real events that have made them feel good or bad on the job, the findings of Herzberg and his colleagues have stimulated research and controversy that continue to the present day. The authors surprisingly found that while a poor work environment genTable of ContentsIntroduction to the Transaction Edition, Foreword, Preface, PART I · Background and Procedure, PART II · The Results, PART III · The Implications, Appendix I, Appendix II, References, Index

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Book SynopsisUnderstanding the basics of financial accounting can be a tricky task to master. This practical guidebook provides an overview of the fundamental principles in a jargon-free and simple format.Financial Accounting: The Basics provides concise overviews of the key financial accounting topics supplemented by practical examples and exercises to enable readers to test their knowledge and understanding in bite-sized chunks. In empowering students to learn at their own pace, the book enhances course learning to maximise chances of overall success. Topics covered include: The interpretation of financial statements and the accounting equation Processing accounting information Accounting for inventories Non-current assets and depreciation Cash flow statements and analysis With the latest coverage of  International Financial Reporting Standards (IFRS) terminology, and separate chapters on cash flow Table of Contents1. Financial Statements and the Accounting Equation; 2. Processing Accounting Information; 3. Accounting for Inventories; 4. Non-Current Assets and Depreciation; 5. Final Adjustments to Accounts; 6. Incomplete Records; 7. Partnerships; 8. Cash Flow Statements and Analysis; 9. The Interpretation of Financial Statements; 10. General Questions

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Book SynopsisWith the recent global economic crisis, attitudes and practices in relation to intellectual property valuation are changing as exemplified by the dichotomy explained in this book, which makes it unique. While there has been a move towards global harmonisation in terms of valuation of both tangible and intangible assets that are based on innovation, there is also a tendency against global harmonisation because of cultural attitudes and practices of different countries. This can be seen most acutely in relation to intellectual property valuation in Asia, especially East Asia, which often differs from the West's perception of valuation. The book is written by experts in intellectual property, valuation and innovation who are mainly practitioners covering innovators, marketers, accountants, social innovators and business and management academics. The breadth and practitioner background of most of the contributors make the material relevant to those involved in valuation, economics,Trade Review"The editor of the book, Prof Ruth Taplin, who herself is a leading strategic commentator in this field, has assembled nine packed chapters each written by a guru in his or her area, ranging from technology to health to shipping. They confirm that valuation is increasing in complexity, whether in the residual value of maritime assets, or in financial services products. A key feature of the volume, the 18th book to date edited and/or authored by Prof Taplin, is that it threads through many disciplines to stimulate greater understanding of the buzzing world of innovation, as it asks how the US legal-economic model, with its short-term outlook, and the more family-oriented ethos of many companies in Asia, will handle the shock of mutual conflict." - James Brewer, allaboutshipping.co.uk"In conclusion, two things in particular I like about this book. First, the book demonstrates, in multiple chapters, the complex interaction among IP, entity value, and innovation. Second, the book highlights a trend that will be with us for decades to come – that is, the simultaneous withering of IP with the rise of open innovation, and the increasing importance of privately owned and enforced IP for companies to capture the value inherent in their innovations.This is a thought-provoking book and a great read, well worth the time and effort for anyone involved in the general business of innovation or intellectual property." - Larry M. Goldstein, U.S. Patent Attorney"Accurate assessment of intellectual property has always presented challenges to economists and academics. But, as technological innovation continues to blur political and cultural boundaries, it's necessary, more than ever, to re-examine the fundamental meaning of valuation. Ruth Taplin’s Intellectual Property Valuation & Innovation Towards Global Harmonisation, advances the discourse through 9 chapters, which examine the valuation of tangible and intangible assets in the evolving ‘glocalized’ economy. "Stuart Ake of The Wine FoundryTable of Contents 1.Overview and introduction 2. Future of innovation and intellectual property 3. Creating value in health care through social innovation 4. The financial reporting of research and development costs and its signalling effects on firms' market values 5. Value-energy interrelationship and dynamic added value taxation 6. Residual value insurance in the maritime sector 7. From co-creation to entrepreneurialism: mobile apps and other examples 8. Big Data and innovation 9. Innovation, valuation and crisis

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Book SynopsisThis title was first published in 2001. The emergence and development of automobile production in Australia was a long, drawn out and costly business for car buyers and taxpayers. Wheels and Deals, is the story of some of the causes and effects of Australian Government policies on the local development of one of the most significant industries of the 20th century.Trade Review'... a fascinating and lively account of the development of the automobile manufacturing industry in Australia... an important contribution to Australian economic history... Conlon and Perkins have provided a valuable industry-level study...' Business HistoryTable of ContentsContents: Introduction: The Automobile Industry in Australia: A century of auto industry policy; False Start: The Early Years of Motoring and Automotive Manufacturing: The supply side; The demand side; The model T Ford in Australia; The tariff and the ’spoke-shave and hammer brigade’; Acceleration: The Accretion Model of Automotive Industry Development in Australia, 1919-1939: Tariffs as a source of revenue; The lobby; The role of the bureaucracy; Industry structure and performance; Tariffs and the ’motorization’ of society; The outcome of interwar ’policy’; Stalled: Politics and Government Policies of the Later 1930s: Trade diversion and the motor vehicle engine bounty proposal; National interest or self interest? Conflict and cooperation among the leading firms; Political conflict and the bounty scheme; War and the Motor Vehicles Agreement Act; A patriotic duty: Australian Consolidated Industries and the so-called monopoly; The end of the affair; Evaluation; The Canadian Connection: Early development of the industry in Canada; Market conditions; Trade barriers and foreign ownership; Trade barriers, automobile production and exports; Evaluation; Britain and Empire: Regaining the Australian market; Australian trade policy in the 1930s; British producers and Australian production; Post-Second World War: From proposal to manufacture: the establishment of an industry; The development of the industry in the 1950s; The local content plans, 1964-1983; The ’Button’ Car Plan and the Post-1992 Environment: A selective look at the post-Button Plan industry; A Summing-up: The 1990s and beyond; How protection shaped the Australian automotive industry in the 20th century; Bibliography; Index.

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Book SynopsisFirst Published in 1998. The area examined in this book falls loosely under the category of ''accounting integration'' where research should explain how the accounting systems in both countries are designed to integrate cost and financial accounting. The authors of this book had previously been working independently on the early development of accounting for industrial enterprises within their own countries. They claim that in order to understand modern day similarities and differences, it is necessary to understand how the current practices and systems have come into being.Table of ContentsChapter 1 Setting the scene; Chapter 2 Economic development and the development of accounting; Chapter 3 The development of accounting literature prior to 1880; Chapter 4 Developments in industrial accounting practice in Britain and France, c.1700-c.1880; Chapter 5 Similarities and differences in accounting literature and accounting practice: some tentative explanations;

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Book SynopsisStorytelling is part of social action and interaction that actually shapes the future of organizations. Organization and management studies have overwhelmingly focused to date on rational narrative structures with beginnings, middles, and ends, where narrative has proved to be a handy concept in qualitative studies. Far less attention is given however to the more spontaneous and non-staged' storytelling that occurs in organizations. Storytelling and the Future of Organizations explores the science and practice of antenarrative' because that is how the future of organization is shaped.Antenarrative is a term invented by David M. Boje in 2001, and is defined as a bet on the future,' as before' narrative linearity, coherence, and stability sets in. Antenarrative is all about 'prospective sensemaking,' betting on the future before narrative retrospection fossilizes the past. Antenarrative storytelling is therefore agential in ways that traditional narratology has Table of ContentsIntroduction to Agential Antenarratives that Shape the Future of Organizations. David M. Boje, Ph.D. Part I: Individual, Gender, and Group Antenarratives 1. Ante Narrational Presuppostitions: A Philosophical Reflection on Responsible use of Power and (Ante)narrative. Frits Schipper 2. Antenarratives of Negotiated Diversity Management. Jawad Syed and David Boje 3. The Tesseract Antenarrative Model: Mapping Storytelling to Multi-dimensional Factor Lattices in Mathematics. Diane Walker, ABD 4. The Antenarrative of Ethics and the Ethics of Antenarratives. Grace Ann Rosile, Ph.D. 5. The Creative Spirit of the Leader’s Soul: Using Antenarratives to Explain Metanoia Experiences. Kevin Grant, Ph.D. 6. Understanding Legal Antenarratives. Majella O'Leary and Kim Economides Part II: Organization and Writing Antenarratives 7. Living Story and Antenarrative in Organizational Accidents. Jo A. Tyler, Ed.D. 8. Antenarrative and narrative: The Experiences of Actors Involved in the Development and Use of Information Systems. Lynette Drevin and Darren Dalcher 9. Strategy as Antenarrative Complexity. Yue Cai-Hillon, Ph.D., David Boje, Ph.D., and Clarinda Dir 10. Antenarratives, Strategic Alliances, and Sensemaking: Engagement and Divorce without Marriage between Two Brazilian Air Carriers Firms. Sergio Luis Seloti Jr., MSc and Mário Aquino Alves, Ph.D. 11. Visual/Picture as Antenarratives: Sketching the Research Process. Teppo Sintonen, Ph.D. and Tommi Auvinen, Lic. 12. Narratives: A Love Story. Anna Linda Musacchio Adorisio Part III: Antenarratives and Organization Change 13. Survival Toolkit for Socio-Technical Project Complexity. Steve King 14. Narratives, Paradigms, and Change. Gerhard Fink and Maurice Yolles 15. Antenarratives of Change in Mexican Innovation Networks. Enrique Campos-López, Alena Uridales-Kalinchuk, and Hilda G. Hern 16. Connecting Antenarrative and Narrative to Solving Organizational Problems. Nicholas Snowden 17. Antenarrative Writing—Tracing and Representing Living Stories. Kenneth Mølbjerg Jørgensen 18. Tales of Merger Survivors. Daniel Dauber and Gerhard Fink Part IV: National and Globalizing Antenarratives 19. Storytelling Narrative Marginality – On Becoming a Global Human. Jeff Leinaweaver, Ph.D. 20. The Hijacking of Environmental Rhetoric: Antenarrative Analysis. William L. Smith 21. Well-Timed Stories: Rhetorical Kairos and Antenarrative Theory. Richard Herder 22. The "Evolutive" and Interactive Actor Polygon in the Theatre of Organizations. Henri Savall, Véronique Zardet, Michel Péron Postscript: An Antenarrative Theory of Socio-Economic in Intervention Research. David Boje

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Book Synopsis Rise to the top of your industry through engaging, authentic communicationâin person and online  Great communication is what separates leaders who make it to the top of their organizations. . What are the secrets to owning the room in every situation? You need to know how to engage your audience, tell great stories, ace media interviews, field questions with confidence, and build your brand with a strong social media presence. You can do all this and moreâand Speak Like a CEO will get you there. One of todayâs most respected experts in leadership communication, Suzanne Bates provides the tools, insights, and practice you need to build your influence by communicating the right way at the right timeâevery time.  Bates walks you through the steps of creating a compelling message, overcoming the pressure to perform, and impressing everyone with a relaxed, comfortable, yet professionalTable of ContentsPreface to the Paperback Edition Preface to the Hardcover Edition Acknowledgments Introduction Part 1: The Secrets: What CEOs and Leaders Know 1. What It Means to Speak like a CEO (the Ones You Really Admire) 2. Eight Secrets of Successful CEOs and Leaders Who Speak Well 3. You're as Good as You Decide to Be 4. What You Can Learn from Ten Thousand Leaders and Working on TV for Twenty Years 5. the Eight Most Frequent Mistakes People Make in Front of Crowds and Cameras 6. The Authenticity Gap: Why the Real You Must Shine Through 7. Taking Stock: How Do Your Skills Add Up? 8. Creating a Plan: Leaders Know It's the Way to Get Farther, Faster Part 2: The Situations: A Survival Guide for the Events Where You Must Speak and Be Great 9. Speeches 10. Presentations 11. Q&A Sessions: Thinking on Your Feet 12. Media Interviews 13. Leading Meetings 14. Conversations Part 3: The Strategies: Become a Great Speaker by Making a Plan and Working It 15. Ten Things You Can Do to Guarantee Success 16. Five Coaching Plans Appendix A: Checklists Appendix B: Frequently Asked Questions Appendix C: Resources and Recommended Reading Appendix D: Communication and Leadership Appendix E: The Gettysburg Address: Abraham Lincoln Index

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Book Synopsis The authoritative guide to investment bankingâupdated and revised for the new financial landscape What is investment banking? How do investment bankers generate profit for their clients? What is the function of each specialty?  How has the industry changed in the past decade? Investment Banking Explained answers these questionsâand offers a complete overview of this complex industry.    Written in accessible, easy-to-understand language, Investment Banking Explained provides everything you need to identify structures, strategies, and operational aspects of investment banking, and it offers thorough examinations of the operations of the world's most successful firms. With every chapter updated and revised, this peerless work also includes need-to-know information on all-new topics, including developing strategic relationships with large corporate clients, understanding the role Table of ContentsPrefaceChapter 1: Origins of Investment BankingChapter 2: History of Some Key Financial Institutions and ProductsChapter 3: The Business of Investment BanksChapter 4: Charting the CourseChapter 5: The 2007-8 Financial Crisis: Causes and ConsequencesChapter 6: Strategies in Relationship ManagementChapter 7: Trading and Capital Markets ActivitiesChapter 8: Strategies in TradingChapter 9: Equity ResearchChapter 10: The Business of Equity OfferingsChapter 11: Strategies in IPOsChapter 12: Fixed-Income BusinessesChapter 13: Strategies in Fixed IncomeChapter 14: Role of Investment Banking in M&AChapter 15: Strategy for Value in M&AsChapter 16: Synergies in M&AsChapter 17: Private Banking and Investment ManagementChapter 18: Alternative InvestmentsConclusion NotesIndex

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Book SynopsisDeliver unprecedented customer value and seize your competitive edge with a transformative digital supply networkDigital tech has disrupted life and business as we know it, and supply chain management is no exception. But how exactly does digital transformation affect your business? What are the breakthrough technologies and their capabilities you need to know about? How will digital transformation impact skills requirements and work in general? Do you need to completely revamp your understanding of supply chain management? And most importantly: How do you get started?Digital Supply Networks provides clear answers to these and many other questions. Written by an experienced team comprised of Deloitte consultants and leading problem-driven scholars from a premier research university, this expert guide leads you through the process of improving operations building supply networks, increasing revenue, reimagining business models, and providing added value to Table of ContentsForeword Acknowledgments 1 Digital Transformation and Its Impact onSupply Chain Management 2 Digital Supply Network 3 Big Data and Data Analytics 4 Machine Learning, AI, and Robotics 5 End-to-End Transparency and TrustThrough Blockchain 6 Synchronized Planning 7 Digital Product Development 8 Intelligent Supply 9 Smart Manufacturing and Intelligent Asset Management 10 Dynamic Fulfillment 11 Connected Customer 12 Workforce, Skill Changes, and Social Impact 13 DSN Transformation Playbook 14 Use Cases Notes Index

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Book SynopsisFrom the global automation leaders at Accentureâthe first-ever comprehensive blueprint for how to use and scale AI-powered intelligent automation in the enterprise to gain competitive advantage through faster speed to market, improved product quality, higher efficiency, and an elevated customer experience.Many companies were already implementing limited levels of automation when the pandemic hit. But the need to rapidly change business processes and how organizations work resulted in the compression of a decadeâs worth of digital transformation into a matter of months. Technology suddenly became the essential element for rapid organizational change and the creation of 360-degree value benefiting all stakeholders. Businesses are faced with the imperative to embrace that change or risk being left behind.In The Automation Advantage, global enterprise technology and automation veterans Bhaskar Ghosh, Rajendra Prasad, and Gayathri Pallail give business leadersTable of ContentsForeword by Julie Sweet, CEO of Accenture Preface: Sharing What Works Acknowledgments CHAPTER 1 The Intelligence Imperative CHAPTER 2 Beware the Barriers CHAPTER 3 Start with Strategic Intent CHAPTER 4 Choose Your Spots and Map Your Journey CHAPTER 5 Plan the Plan CHAPTER 6 Architect for the Future CHAPTER 7 Inspire the Transformation CHAPTER 8 Sustain the Gains CHAPTER 9 Relevance, Resilience, and Responsibility Notes Index

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Book SynopsisThe only study guide youâll need for the AP Calculus AB/BC  testârevised and updated, now with a 20-question Diagnostic QuizConfidence is key when taking any exam, and it will come easier if you spend your test prep time wiselyâeven if youâve been so busy that youâve put off preparing until the last weeks before the exam. Youâll find the smartest, most effective test prep in 5 Steps to a 5: 500 AP Calculus AB/BC Questions to Know by Test Day, Fourth Edition. Written by expert AP teachers who know the exam inside and out, the questions closely resemble those youâll face on exam day, and include detailed review explanations for both right and wrong answers.5 Steps to a 5: 500 AP Calculus AB/BC Questions to Know by Test Day, Fourth Edition is updated for the latest exam, featuring only the type of questions youâll see on this yearâs exam, plus a super-helpful 20 Question Diagnostic quiz to test your knowledge. No matter how busy you are, this 5 S

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Book SynopsisAll the SAT math problem-solving practice youâll need!Achieve your highest score with 500 SAT Math Questions to Know by Test Day, Third Edition. This book is packed with the latest SAT style questions covering all the essential math topics youâll see on the exam, accompanied by answers and detailed explanations for clarity. Itâs the perfect way to sharpen your skills and build your confidence for test day.Organized by subject for easy reference, 500 Math Questions to Know by Test Day provides excellent practice to help you make the most of your review time. With small bits of information presented for quick and easy review, this essential study guide is helpful for all types of students, whether youâre looking for a thorough refresh of topics or need extra help understanding specific question types.Features: 500 SAT math questions and answers organized by subject Bonus 20-question diagnostic quiz tests your knowledge upfro

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Book SynopsisMake tons of money, love what you do, work where you wantâand spend 90 percent of your week outside of your workdayIt wasn't long ago that entrepreneurs believed non-stop hustle was essential for success, equating the hours put in to their level of ambition. But for many independent business owners today, living through the stressful pandemic years has shown there has to be a better, more sustainable way.In 3 Hours a Day, Knolly Williams offers first-hand evidence that smart entrepreneurs can do what they loveâand enjoy far more money and free timeâwhile working less and living more.Williams, also known as The Business Healer, shows you how to transform your work life in a proven 7-step process that includes prioritizing dollar-producing activities while relegating non-dollar producing activities to your capable crew. In these pages, you'll learn how to: Hone Your Superpower Evaluate Your Business Balance Your Business D

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Book SynopsisThe essential guide to making smarter decisions by decoding CEO CommunicationsRecommended reading in Warren Buffetâs 2013 Shareholder LetterInvesting Between the Lines introduces a revolutionary method for evaluating the financial integrity of a company. You donât need special access to âœinsiderâ information or a degree in accounting to figure it out. In fact, the secret is right in front of youâin black and whiteâin the words of every shareholder letter, annual report, and corporate correspondence you receive.Investing Between the Lines shows you how to: Decipher the âœFOGâ of confusing company communications Decode the real meaning behind corporate jargon and platitudes Separate the facts from the fluff in annual reports and quarterly earnings calls Safeguard your money by investing in companies that steward investor capital Too often, corporate executives and investment professionals are expected to delTable of ContentsPART ONE: THE CEO CANDOR CRISIS; Chapter One: CEO Candor and Trust: The Candor (or Bafflegab/ BS) Pandemic; Chapter Two: Winners and Losers in the Battle of Corporate Heavyweights: Pepsico vs. Coke/ HP vs. Dell/ Lowe's and Home Depot; Chapter Three: How to Measure Candor: Counting Words and Promises; PART TWO: BUSINESS BALANCE – A CLUE TO BUSINESS SUCCESS Chapter Four: Capital Stewardship: Great CEOs Seek Cash-ability; Chapter Five: Strategy: Great CEOs Respect the Limits of Corporate Strategy; Chapter Six: Accountability: Great CEOs Do What They Say and Say What They See; Chapter Seven: Vision: Great CEOs Avoid Platitudes and Traffic in Purpose and Creativity; Chapter Eight; Leadership: Great CEOs are Actors, Teachers and Skeptics; Chapter Nine: Corporate Stakeholders: Great CEOs Nurture Relationships with Candor; Chapter Ten: (In this chapter, readers will learn how to spot corporate fog, a measure of the absence of Candor.) PART THREE: CLUES TO DELUSIONS THAT DESTROY INVESTOR WEALTH; Chapter Eleven Candor in Companies Too Big to Fail; Chapter Twelve: Assessing CEO Succession Success and Good Governance; Chapter Thirteen: The Ultimate Competitive Advantage: A Berkshire Hathaway Secret; Chapter Fourteen: Candor Clues to Sustainability You Can Trust;

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Book SynopsisNick Winston worked as a Learning Consultant for QA for two years, specialising in management and leadership development. In his previous roles, such as Managing Director of a recruitment consultancy and Training Manager for a Business Consultancy, Nick lead project teams of over 300 staff and acted as Lead Facilitator for some of Europe's largest Change and Transformation projects.Table of ContentsAbout the author Author's acknowledgements Publisher's acknowledgements Introduction Self-assessment questionnaire Part 1: 10 Steps to Better Leadership Step 1: Developing the right attitude Step 2: Communication – how to get the best out of people Step 3: How to build trust Step 4: Adapting your leadership style for the best outcome Step 5: Setting objectives that work Step 6: Delegating to and up-skilling your team Step 7: Motivating and engaging people Step 8: Giving feedback that leads to positive change Step 9: Moving from being reactive to proactive Step 10: Managing up (or how to say no without ruining your career) Part 2: 10 Leadership Skills in Action Leading a new team Leading a meeting Leading an appraisal Leading a conflict resolution session Leading a teleconference Leading a virtual team Leading a project Leading a strategy Leading a presentation Leading an interview Part 3: 10 Common Leadership Challenges How do I balance leadership responsibilities with my day job? How do I manage a team that is split over multiple locations? How do I manage someone I’ve been promoted over? How do I deal with conflict in my team? How do I manage someone who is better than me? How do I engage my team with change? How do I appear confident, authoritative? How do I stay informed without micromanaging? How do I build team unity? How do I set effective targets? Putting it into action (the mentor toolkit) Self-assesment questionnaire Index

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Book SynopsisKate Atkin is an inspirational speaker, facilitator and author on Presentation Skills. Recognised as the Most Outstanding Trainer in JCI UK, Kate is also a World Debating Champion, number one Speech Evaluator in the UK and Ireland (2007) with Toastmasters International and European runner up in the JCI public speaking competition.    Kate holds a Master of Applied Positive Psychology degree and is a regular speaker on the mindset needed to generate flourishing and confidence. She works with companies and individuals who wish to bring about positive change. Table of ContentsAbout the author Author's acknowledgements Publisher's acknowledgements Introduction Self-assessment questionnaire PART 1 10 steps to present with style Step 1 What is the purpose of your presentation? Step 2 Understand your audience and connect with them Step 3 Structure your presentation and craft your words Step 4 Get the opening right Step 5 Get your audience involved Step 6 Use of visual aids, body language and dress codes Step 7 Improve the clarity of your presentation Step 8 How to handle questions Step 9 How to deliver your presentation with confidence Step 10 Close powerfully and review your presentation Part 2 10 presenting skills in action Skill 1 Presenting to sell a product Skill 2 Presenting a concept or idea Skill 3 Presenting to motivate and inspire Skill 4 Presenting change Skill 5 Presenting a team brief Skill 6 Presenting a new project Skill 7 Presenting at a meeting Skill 8 Presenting on a conference call or webinar Skill 9 Presenting data Skill 10 Presenting in 5 minutes Part 3 10 common presenting challenges Challenge 1 How do I prepare with no time to prepare? Challenge 2 How do I fit it all in, with little time available? Challenge 3 How do I get people to listen and engage? Challenge 4 How do I get people to take action? Challenge 5 How do I manage interruptions? Challenge 6 How do I manage difficult people? Challenge 7 How do I deal with questions? Challenge 8 How do I handle nerves? Challenge 9 How do I remember what I want to say? Challenge 10 How do I make a boring subject interesting? Putting it into action: the mentor toolkit How to work with a manager, mentor or colleague to put your new skills into action Self-assessment questionnaire Bibliography and further reading Index

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Book SynopsisBelinda Waldock is an experienced agile guide. She is aqualified business coach, mentor and facilitator, agile teacher and trainer,and author of Being Agile in Business a popular introduction to agile. Belinda is the founder of Being Agile' providing customagile support to teams and organisations. She works with a diversity of organisations from start-ups to globalenterprise organisations to boost their growth, performance and well-being. The Being Agile' approach has been successfully adopted bythousands of high growth businesses across a diversity of sectors to adoptagile working and leverage their growth aspirations. Belinda works with technical and non-technical teamsvalidatinTrade Review‘Great, practical and comprehensive. Learn how to apply the agile mindset directly to your business and see it flourish.’ Marcin Floryan, Tech Lead, comparethemarket.com ‘Such a wide range of useful and modern techniques. It's an inspirational manual for any business leader!’ Jim Barritt, Principal Consultant, ThoughtWorks ‘A must-read for anyone considering adopting agile, it will significantly speed you to “aha” moments.’ Olly Brand, IBM and agile practitioner ‘An enjoyable read from cover to cover on the core practices and benefits of being agile’, Kate Hughes, Group Program Manager, Client frameworks, Skype ‘How to use agile in any business. Every business could use a lesson in collaborating effectively, working more efficiently, and navigating uncertainty.’ Melissa Perri, CEO, ProdUX Labs ‘Learn a new way of working - quickly and simply.’ Michael Barritt, Managing Director, Sullivan Cuff Software Ltd 'I will recommend this book as a good introduction to the agile approaches for every business person that has to deal with an agile software development team, as a product owner or a manager, or that want to implement the agile perspective in other domains like marketing or sales.' Franco Martinig, ScrumExpert.com Table of ContentsPart 1: Being Agile 1. Agile Background 2. Agile Benefits 3. Agile Characteristics 4. Agile Logic Part 2: Agile Thinking 5. Agile State 6. Agile Beliefs 7. Agile Method 8. Agile Goals 9. Agile Reality 10. Agile Options 11. Agile Way Forward 12. Continuous Delivery Part 3: Agile Approach 13. Agile Scope 14. Estimation Games 15. Ranking Priorities 16. Minimum Viable Product (MVP) 17. Agile Dashboard 18. Lean Pipelines 19. Lean Efficiencies 20. Run Sprints not Marathons 21. Sanity Metrics not Vanity Metrics 22. Agile Reflection 23. Learning from Experience Part 4: Agile Culture 24. Sharing Agile 25. Agile Culture 26. Agile Teams 27. Lean Teams 28. Agile Leadership 29. Agile Management 30. Business Agility

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Book SynopsisAudrey Tang is a Chartered Psychologist (CPsychol) qualified teacher, and award-winning author - The Leader's Guide to Resilience, 2021 (prev. The Leader's Guide to Mindfulness) (Pearson & FT, 2018) and Be A Great Manager - Now (Pearson, 2016)) with a focus on practical self-improvement. She is the host of the podcast 'Retrain Your Brain for Success', and The Wellbeing Lounge on NLiveRadio, presenter for Psych Back to Basics on DisruptiveTV, and resident psychologist on Channel 4's Don't Diet Lose Weight, and The Chrissy B Show (Sky) the UK's only TV programme dedicated to mental health and wellbeing. Audrey regularly offers expert comment as a psychologist through TV, Radio and published media.  A member of the International Positive Psychology Association (IPPA), she speaks at National and International conferences in the fields of resilience, leadership and team cohesion, is a CPD accredited trainer and FIRO-B profiler, and regularly teachTrade Review‘This is my favourite book in the series. Emotional and mental wellbeing/fitness is a priority for a lot of people and this book makes it simple to understand and provides practical and useful exercises that can be used for your own wellbeing as well as your team – whether it's a 1-2-1 client, a team of colleagues or your family – this book isn't limited to just the work environment! From understanding your starting point, setting wellbeing goals and making improvements, I love that Dr Audrey Tang provides you with a variety of tools that you can pick and choose from depending on which you feel is best for you and your team.' Robb Henderson, fitness professional, Ginger Monkey Fitness ‘In our highly pressured work life we so very often forget about wellbeing, focusing instead on goals, targets and outcomes. However, without wellbeing, productivity will always be limited. Dr Tang clearly and comprehensively outlines why we need to prioritise wellbeing as part of her three-pronged head–heart–gut model. The Leader's Guide to Wellbeing gives tangible and practical tips to improve and maintain wellbeing, backed up by current research and best practice. As a psychologist and executive coach, I will be recommending this book to my clients for years to come!' Dr Meg Arroll, Chartered Psychologist and author ‘This excellent book by Dr Tang provides busy professionals and leaders, who are not necessarily trained psychologists or organisational behaviour experts, with a concise, insightful and practical toolkit for establishing emotionally positive work environments and sustainable relations conducive to human emotional wellbeing.' Dr Mario Burghausen, Associate Professor (Senior Lecturer), University of Essex ‘ The Leader's Guide to Wellbeing is an excellent conclusion to the head, heart, gut trilogy of books. Dr Tang explains the value and relevance of wellbeing in the workplace and provides deep insight and meaning to those looking to develop their skills and knowledge in this key element of leadership. By providing insight, workable diagnostic tools, exercises and practical solution strategies, Dr Tang lifts the lid on how to create a culture of wellbeing that is achievable and sustainable!' Rebekah Lightburn, People Business Partner ‘Dr Tang's third book in her Leader's Guide trilogy brings together work from different areas within psychology to offer both leaders and members of teams insights into what can affect their wellbeing at work. She packs in many practical and simple tools to help you identify where things could be improved as well as ideas about how to make those improvements happen. This book will appeal to people at different levels of organisations who want their working lives to support their overall health and wellbeing, and who want to make a real contribution to their workplace.' Dr Helen McCarthy, Clinical Psychologist and author ‘Dr Audrey Tang's book The Leader's Guide to Wellbeing comes at the right time! Audrey's lifetime of impeccable service to help leaders serve better is well depicted in this volume. Her books give readers a refreshed and renewed positive energy to move forward with zest. A must-read!' Keith Thong, UBSM, Chairman, Malaysian Book Industry Chamber; President, Malaysian Booksellers Association ‘Every leader today needs a guide like this from Audrey Tang to take you step by step through focusing on what may positively and negatively affect us. It gives us the full picture to help us understand what we value, and what we and others need at work and in life. All this is enriched by the latest research on wellbeing whilst challenging us to reflect and take action from chapter to chapter.' Samatha Amit, mindfulness coach, leadership coach, mindfulness practitioner and holistic therapist ‘As a dedicated reader of leadership literature and a firm believer in self-improvement, I was thrilled to read Dr Audrey Tang's newest book, The Leader's Guide to Wellbeing. This groundbreaking book has equipped me with the tools to become more effective, empathetic and resilient in today's fast-paced, high-stakes world. Once again, Dr Tang gives her readers a comprehensive playbook for holistic leadership by exploring the intricate intersection of head, heart and gut – all equally crucial components to becoming a well-rounded and successful leader.' Patricia J. Rullo, founder, Speak Up Talk Radio ‘Audrey Tang's writing is beautiful, clear and uplifting. Thank goodness for her inspirational and hopeful spirit! Her writing gently yet powerfully shows you that there is always a way forward and that a better life is possible.' Mark Farrelly, actor and writer ‘This book includes everything you need to know about wellbeing, something which is very close to my heart. It is full of positive ways to maintain and improve both your own mental and emotional health, as well as those you lead. I love that it covers various aspects of life, including equality and diversity, friendships and relationships and how your past experiences can affect how you approach wellbeing in your present. As always, Dr Tang's work is backed up by research and is packed with references that can provide further information. However, what I like best is that it includes lots of exercises as well as ‘fit tips' and ‘strength building exercises' which enable you to walk the walk and not just talk the talk.' Patsy Wright, Crisis Support Worker, NHS ‘I wholeheartedly recommend The Leader's Guide to Wellbeing . With a focus on addressing both burnout and the lesser-known rust out, creating a positive culture in the workplace and being packed full of exercises, this book is a must-read for any leader looking to improve their team's mental wellbeing. It offers a range of strategies and ideas, including several types of mental wellbeing rest, that can help individuals and organisations thrive. I found the book to be an invaluable resource, and I am sure others will too!' Andy Pierce, radio presenter and mental health advocate Table of ContentsPart 1 – The Compassionate Leader: Boost your emotional and mental fortitude 1. Be Kind/Being Kind is the new Cool 2. Find your Flow 3. Recharge your Relationships (with yourself and others!) Part 2 – Create a psychologically safe and healthy team 4. Where “workplace wellbeing” sessions go wrong 5. Manage the demands of emotional labour 6. Address diverse needs Part 3 – Grow well or go home 7. Sustaining progress in an uncertain future 8. The changing faces of leadership: Wellbeing for: a. Entrepreneurs/Small Business Owners b. Freelancers c. Head of the family Part 4: Epilogue

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Book SynopsisThis book examines government/regulatory responses to the Asian Financial Crisis which brought unprecedented financial turmoil for most East Asian countries. It provides thought-provoking insights on fundamental differences in the institutional and regulatory framework of 10 East Asian countries, including an assessment of the various corporate governance reforms after the crisis.Table of ContentsIntroduction and Overview; F.A.Gul & J.S.L.Tsui Shareholding Structures, Related Party Transactions and Corporate Governance in China; W-G.Zhang Governance in Family-Owned Hong Kong Corporations; J.S.L.Tsui & V.Scott Political Patronage, Cross-Holdings and Corporate Governance in Indonesia; E.R.Wulandari & A.R.Rahman Corporate Governance in Japan: Role of Banks, Keiretsus and Japanese Traditions; H.N.Higgins Paradoxes of Governance: Ownership and Control of Corporate Malaysia; E.T.Gomez Corporate Governance in the Philippines: Legal and Institutional Aspects and Impact on the 1997 Financial Crisis and its Aftermath; S.G.Lynn Corporate Governance in Singapore: Past, Present and Future; Y-T.Mak Chaebols and Corporate Governance in South Korea; F.C.Kim Relationship-Based Systems and Corporate Governance Reform in Taiwan; C-E.Ko & Y-H.Yeh Problems of Corporate Governance Reform in Thailand; D.Nikomborirak

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Book SynopsisThis book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brandsTrade Review'Martin Roll's Asian Brand Strategy provides superb motivation and substance into Asian brands and branding. It offers invaluable inspiration and guidance into one of the hottest areas of marketing.' - Kevin Lane Keller, Professor of Marketing, Tuck School of Business 'Martin Roll's book Asian Brand Strategy has the serious theoretical framework which underpins any real understanding of the role of branding in business. And it has the practical pointers which make it useful for anyone wanting to implement a brand strategy. I would strongly recommend this book as compulsory reading for anyone who wants to understand the power of branding and how to implement a practical, no-gimmicks brand strategy.' - Ho Kwon Ping, Executive Chariman, Banyan Tree Resorts 'Martin Roll makes a compelling argument for branding to be one of the top issues for Asian CEOs to enhance shareholder value. He provides a thoughtful set of approaches, and illustrates these nicely with interesting cases from the region.' - Minsok Pak, Principal, McKinsey & Co. 'Highly readable...sprinkled with interesting case studies that will appeal to the layman as much as the expert.' - The TelegraphTable of ContentsIntroduction Branding - The driver of a successful business strategy Transforming the way we understand Asian cultures and consumers Asian country branding Celebrity branding in Asia Asian brand strategy Successful Asian brand cases Aspiring Asian brand cases 10 steps to build an Asian brand Asian brands towards 2020 - A new confidence in the boardroom Conclusion Appendix - Brand Valuation

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Book SynopsisExplore how the metaverse is changing our lives in this fast-paced, informative, and fresh take on where technology is leading usIn Interconnected Realities, Leslie Shannon, Head of Trend and Innovation Scouting at Nokia, delivers an energizing and optimistic new take on the Metaverse. Starting with metaverse realms already in existence today, the book explores the purpose that each independent platform serves, as well as how all these disparate realms will ultimately be stitched together to permanently transform our personal and business lives. You'll read about: The different metaverses: social, wellness, service, enterprise, gaming, and web3The future of augmented and virtual realitiesHow the metaverse is already woven into our daily livesExploring the purpose of the metaverse A singularly insightful and informed exploration of a fascinating subject at the intersection of technology, business, and society, Interconnected Realities is an essential resource for executives, busienss leTable of ContentsPreface Why Are We Here? Chapter 1 Introduction to the Metaverse Chapter 2 The Social Metaverse Chapter 3 The Wellness Metaverse Chapter 4 The Service and Social Good Metaverse Chapter 5 The Gaming Metaverse Chapter 6 The Web3 Metaverse Chapter 7 The Enterprise Metaverse Chapter 8 Today’s Metaverse-Adjacent Consumer Augmented Reality Chapter 9 Metaverse Gamechangers Chapter 10 Our Metaverse Superpowers Epilogue Interconnected Realities About the Author Index

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