Business and Management Books

Book SynopsisPaperback release of the bestselling hardcover edition! Following hot on the heels of multi-million selling book phenomenon The Secret , The Key (written by bestselling author Joe Vitale) reveals the ultimate secret of attracting wealth, health, success, happiness and anything else someone wants from life.Table of ContentsThe Optimist Creed—Christian D. Larson. Foreword—Bob Proctor. Acknowledgments. Part One: The Key. The Missing Secret. The Key. How the Universe Works. How Law of Attraction. No Loopholes. Is Action Always Necessary? How to Attract a Million Dollars. Why Material Things? Your Threshold of Deservingness. Expect Miracles. Think Bigger! Part Two: The Methods. Clearing Method #1: You Are Here. Clearing Method #2: Opting to Change Inner Beliefs. Clearing Method #3: Unraveling Your Thoughts. Clearing Method #4: Hypnotic Stories. Clearing Method #5: I Love You. Clearing Method #6: Tap-Dancing Your Troubles Away. Clearing Method #7: Nevillize It. Clearing Method #8: Please Forgive Me. Clearing Method #9: Your Body Speaks. Clearing Method #10: The Vital Message. Part Three: The Miracles. A Miracles Coaching Q&A: An Excerpt from a Miracles Coaching Teleseminar. Five Insights on Manifesting Money: Excerpts from a Miracles Coaching Teleseminar. What Is Miracles Coaching? Bonus: Emotional Freedom 101: Letting Go of Unwanted Thoughts or Feelings—Peter Michel. Bibliography. About the Author. Special Offer: Who Else Wants a Miracles Coach? Index.

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Book SynopsisThis book concerns itself with the quantification of risk, the modeling of identified risks and how to make decisions from those models. Quantitative risk analysis (QRA) using Monte Carlo simulation offers a powerful and precise method for dealing with the uncertainty and variability of a problem. By providing the building blocks the author guides the reader through the necessary steps to produce an accurate risk analysis model and offers general and specific techniques to cope with most modeling problems. A wide range of solved problems is used to illustrate these techniques and how they can be used together to solve otherwise complex problems.Table of ContentsPreface. Part 1: Introduction. 1. Why do a risk analysis? 1.1. Moving on from “What If” Scenarios. 1.2. The Risk Analysis Process. 1.3. Risk Management Options. 1.4. Evaluating Risk Management Options. 1.5. Inefficiencies in Transferring Risks to Others. 1.6. Risk Registers. 2. Planning a risk analysis. 2.1. Questions and Motives. 2.2. Determine the Assumptions that are Acceptable or Required. 2.3. Time and Timing. 2.4. You’ll Need a Good Risk Analyst or Team. 3. The quality of a risk analysis. 3.1. The Reasons Why a Risk Analysis can be Terrible. 3.2. Communicating the Quality of Data Used in a Risk Analysis. 3.3. Level of Criticality. 3.4. The Biggest Uncertainty in a Risk Analysis. 3.5. Iterate. 4. Choice of model structure. 4.1. Software Tools and the Models they Build. 4.2. Calculation Methods. 4.3. Uncertainty and Variability. 4.4. How Monte Carlo Simulation Works. 4.5. Simulation Modelling. 5. Understanding and using the results of a risk analysis. 5.1. Writing a Risk Analysis Report. 5.2. Explaining a Model’s Assumptions. 5.3. Graphical Presentation of a Model’s Results. 5.4. Statistical Methods of Analysing Results. Part 2: Introduction. 6. Probability mathematics and simulation. 6.1. Probability Distribution Equations. 6.2. The Definition of “Probability”. 6.3. Probability Rules. 6.4. Statistical Measures. 7. Building and running a model. 7.1. Model Design and Scope. 7.2. Building Models that are Easy to Check and Modify. 7.3. Building Models that are Efficient. 7.4. Most Common Modelling Errors. 8. Some basic random processes. 8.1. Introduction. 8.2. The Binomial Process. 8.3. The Poisson Process. 8.4. The Hypergeometric Process. 8.5. Central Limit Theorem. 8.6. Renewal Processes. 8.7. Mixture Distributions. 8.8. Martingales. 8.9. Miscellaneous Example. 9. Data and statistics. 9.1. Classical Statistics. 9.2. Bayesian Inference. 9.3. The Bootstrap. 9.4. Maximum Entropy Principle. 9.5. Which Technique Should You Use? 9.6. Adding uncertainty in Simple Linear Least-Squares Regression Analysis. 10. Fitting distributions to data. 10.1. Analysing the Properties of the Observed Data. 10.2. Fitting a Non-Parametric Distribution to the Observed Data. 10.3. Fitting a First-Order Parametric Distribution to Observed Data. 10.4. Fitting a Second-Order Parametric Distribution to Observed Data. 11. Sums of random variables. 11.1. The Basic Problem. 11.2. Aggregate Distributions. 12. Forecasting with uncertainty. 12.1. The Properties of a Time Series Forecast. 12.2. Common Financial Time Series Models. 12.3. Autoregressive Models. 12.4. Markov Chain Models. 12.5. Birth and Death Models. 12.6. Time Series Projection of Events Occurring Randomly in Time. 12.7. Time Series Models with Leading Indicators. 12.8. Comparing Forecasting Fits for Different Models. 12.9. Long-Term Forecasting. 13. Modelling correlation and dependencies. 13.1. Introduction. 13.2. Rank Order Correlation. 13.3. Copulas. 13.4. The Envelope Method. 13.5. Multiple Correlation Using a Look-Up Table. 14. Eliciting from expert opinion. 14.1. Introduction. 14.2. Sources of Error in Subjective Estimation. 14.3. Modelling Techniques. 14.4. Calibrating Subject Matter Experts. 14.5. Conducting a Brainstorming Session. 14.6. Conducting the Interview. 15. Testing and modelling causal relationships. 15.1. Campylobacter Example. 15.2. Types of Model to Analyse Data. 15.3. From Risk Factors to Causes. 15.4. Evaluating Evidence. 15.5. The Limits of Causal Arguments. 15.6. An Example of a Qualitative Causal Analysis. 15.7. Is Causal Analysis Essential? 16. Optimisation in risk analysis. 16.1. Introduction. 16.2. Optimisation Methods. 16.3. Risk Analysis Modelling and Optimisation. 16.4. Working Example: Optimal Allocation of Mineral Pots. 17. Checking and validating a model. 17.1. Spreadsheet Model Errors. 17.2. Checking Model Behaviour. 17.3. Comparing Predictions Against Reality. 18. Discounted cashflow modelling. 18.1. Useful Time Series Models of Sales and Market Size. 18.2. Summing Random Variables. 18.3. Summing Variable Margins on Variable Revenues. 18.4. Financial Measures in Risk Analysis. 19. Project risk analysis. 19.1. Cost Risk Analysis. 19.2. Schedule Risk Analysis. 19.3. Portfolios of risks. 19.4. Cascading Risks. 20. Insurance and finance risk analysis modelling. 20.1. Operational Risk Modelling. 20.2. Credit Risk. 20.3. Credit Ratings and Markov Chain Models. 20.4. Other Areas of Financial Risk. 20.5. Measures of Risk. 20.6. Term Life Insurance. 20.7. Accident Insurance. 20.8. Modelling a Correlated Insurance Portfolio. 20.9. Modelling Extremes. 20.10. Premium Calculations. 21. Microbial food safety risk assessment. 21.1. Growth and Attenuation Models. 21.2. Dose–Response Models. 21.3. Is Monte Carlo Simulation the Right Approach? 21.4. Some Model Simplifications. 22. Animal import risk assessment. 22.1. Testing for an Infected Animal. 22.2. Estimating True Prevalence in a Population. 22.3. Importing Problems. 22.4. Confidence of Detecting an Infected Group. 22.5. Miscellaneous Animal Health and Food Safety Problems. I. Guide for lecturers. II. About ModelRisk. III. A compendium of distributions. III.1. Discrete and Continuous Distributions. III.2. Bounded and Unbounded Distributions. III.3. Parametric and Non-Parametric Distributions. III.4. Univariate and Multivariate Distributions. III.5. Lists of Applications and the Most Useful Distributions. III.6. How to Read Probability Distribution Equations. III.7. The Distributions. III.8. Introduction to Creating Your Own Distributions. III.9. Approximation of One Distribution with Another. III.10. Recursive Formulae for Discrete Distributions. III.11. A Visual Observation On The Behaviour Of Distributions. IV. Further reading. V. Vose Consulting. References. Index.

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Book SynopsisBranding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriersTable of ContentsPreface xiii 1. Winning the Brand Relevance Battle 1 Cases: The Japanese Beer Industry and the U.S. Computer Industry 1 Gaining Brand Preference 9 The Brand Relevance Model 13 Creating New Categories or Subcategories 17 Levels of Relevance 25 The New Brand Challenge 26 The First-Mover Advantage 30 The Payoff 34 Creating New Categories or Subcategories—Four Challenges 39 The Brand Relevance Model Versus Others 41 2. Understanding Brand Relevance: Categorizing, Framing, Consideration, and Measurement 47 Categorization 48 It’s All About Framing 53 Consideration Set as a Screening Step 62 Measuring Relevance 64 3. Changing the Retail Landscape 69 Cases: Muji 71 IKEA 73 Zara 74 H&M 76 Best Buy 77 Whole Foods Market 81 The Subway Story 86 Zappos 88 4. Market Dynamics in the Automobile Industry 97 Cases: Toyota’s Prius Hybrid 98 The Saturn Story 106 The Chrysler Minivan 110 Tata’s Nano 115 Yugo 118 Enterprise Rent-A-Car 119 Zipcar 122 5. The Food Industry Adapts 127 Cases: Fighting the Fat Battle 129 Nabisco Cookies 134 Dreyer’s Slow Churned Ice Cream 136 P&G’s Olestra 139 From Fat to Health 141 General Mills and the Health Trends 142 Healthy Choice 148 6. Finding New Concepts 157 Case: Apple 157 Concept Generation 165 Sourcing Concepts 169 Prioritizing the Analysis 192 7. Evaluation 197 Case: Segway’s Human Transporter 197 Evaluation: Picking the Winners 200 Is There a Market—Is the Opportunity Real? 202 Can We Compete and Win? 215 Does the Offering Have Legs? 220 Beyond Go or No-Go—A Portfolio of Concepts 223 8. Defining and Managing the Category or Subcategory 227 Case: Salesforce.com 227 Defining a New Category or Subcategory 234 Functional Benefits Delivered by the Offering 239 Customer-Brand Relationship—Beyond the Offering 254 Categories and Subcategories: Complex and Dynamic 260 Managing the Category or Subcategory 261 9. Creating Barriers: Sustaining the Differentiation 269 Case: Yamaha Disklavier 269 Creating Barriers to Competition 275 Investment Barriers 276 Owning a Compelling Benefit or Benefits 283 Relationship with Customers 290 Link the Brand to the Category or Subcategory 294 10. Gaining and Maintaining Relevance in the Face of Market Dynamics 297 Case: Walmart 298 Avoiding the Loss of Relevance 301 Product Category or Subcategory Relevance 302 Category or Subcategory Relevance Strategies 304 Energy Relevance 311 Gaining Relevance—The Hyundai Case 320 11. The Innovative Organization 327 Case: GE Story 327 The Innovative Organization 332 Selective Opportunism 334 Dynamic Strategic Commitment 339 Organization-Wide Resource Allocation 344 Epilogue: The Yin and Yang of the Relevance Battle 355 Notes 359 Index 371

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Book SynopsisThe Third Edition of this key resource provides a means of understanding and changing organizational culture in order to make organizations more effective.Table of ContentsPreface ix Acknowledgments xv The Authors xvii 1. An Introduction to Changing Organizational Culture 1 The Need to Manage Organizational Culture 2 The Need for Culture Change 9 The Power of Culture Change 14 The Meaning of Organizational Culture 18 Levels of Analysis 21 Caveats 23 2. The Organizational Culture Assessment Instrument 27 Instructions for Diagnosing Organizational Culture 28 Scoring the OCAI 33 3. The Competing Values Framework 35 The Value of Frameworks 35 Development of the Competing Values Framework 38 The Four Major Culture Types 41 Applicability of the Competing Values Model 51 Total Quality Management 56 Human Resource Management Roles 58 Corporate Missions and Visions 60 Culture Change over Time 64 Culture Change in a Mature Organization 68 Summary 70 4. Constructing an Organizational Culture Profile 73 Plotting a Profile 73 Interpreting the Culture Profiles 80 Summary 94 5. Using the Framework to Diagnose and Change Organizational Culture 95 Planning for Culture Change: An Example 97 Steps for Designing an Organizational Culture Change Process 101 Supplementing the OCAI Methodology 121 6. Individual Change as a Key to Culture Change 135 Critical Management Skills 136 Personal Management Skills Profile 141 Personal Improvement Agendas 151 7. A Condensed Formula for Organizational Culture Change 159 Diagnosis 160 Interpretation 161 Implementation 162 Summary 163 Appendix A: Organizational Culture Assessment Instrument: Definition, Dimensions, Reliability, and Validity 165 Appendix B: Psychometric Analyses of the Management Skills Assessment Instrument 185 Appendix C: Hints for Initiating Organizational Culture Change in Each Quadrant 209 Appendix D: Suggestions for Improving Personal Management Competencies 221 Appendix E: Forms for Plotting Profiles 247 References and Suggested Reading 253 Index 261

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Book SynopsisThere's a lot of hot air in the world of business. Wouldn't it be nice just to hear some common sense? That's exactly what John Timpson has got. After four decades running his family business and turning it into one of the high street's biggest success stories, he really knows what works and what doesn't.Trade Review‘A practical and inspirational manual for anyone who runs a business… His philosophies…about how to manage a business are refreshing.' (Financial Times, July 2010). ‘A stimulating read deserving a wide audience and much discussion. Never before have shoes been so interesting.' (Supply Management, August 2010). 'Forget management models and best-practice guidelines; here are genuine pearls of wisdom.' (FreshBusinessThinking.com, April 2010). ‘Readers could learn a lot from this book'. (Professional Manager, September 2010)Table of ContentsAbout the Author ii Acknowledgements vii Preface ix Chapter 1: The Timpson Experience 1 Chapter 2: Upside Down Management 49 Chapter 3: Be the CEO 73 Chapter 4: Do the Deals 107 Chapter 5: Make Mistakes 155 Chapter 6: Challenge the Rules 183 Chapter 7: Survive the Stress 219 Chapter 8: Let Your Conscience be Your Guide 241 Chapter 9: Ideas that Work 281 Conclusion 299 Index 305 Final Thought 315

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Book SynopsisBe memorable. Whether you like it or loathe it, public speaking is something many of us have to do. Be it presentations to colleagues or speeches to a room full of near strangers, we all want to shineor at least get through it with our dignity intact. Luckily Philip Collins, former Chief Speech Writer to Tony Blair, knows exactly what's needed to give a storming speech. The secret, according to Philip, is content. Too many of us focus on how we're presenting, and don't spend enough time thinking about what we're presenting. The secret to memorable, polished speeches is to think more about the material you're sharing to pay attention to detail and choose your works carefully. Speech writing is and art and art we can all learn. When the content's right, the confidence will follow. In The Art of Speeches and Presentations Philip Collins provides you with a concise set of tools, preparing you for any speaking occasion. Ranging from the ancient history of rhetoric to what makes Barack Obama such a good speaker, it's packed with practical examples and tips to teach you the craft of speaking well and making people remember what to say. Does Phil Collins know what he is talking about? Here's the answer he isn't just good, he is the best. It's as simple as that. I spent years writing speeches for major politicians and I now speak publicly myself all the time, and yet there is so much that I can pick up from him and anyone who re4ads this book will too.Daniel Finkelstein, Executive Editor, The Times and former speech writer to William HagueTrade ReviewExcellent book .He provides a comprehensive and relevant set of tools to prepare managers for any speaking or presenting occasion. (inManagement, June 2012) His enthusiasm is palpable, and the exposition of tools and techniques of the trade will help anyone who finds speech writing part of their professional remit. (Financial Adviser, June 2012) There are fewer good books on preparing a memorable speech-and this is a very good one this book is a first class guide to a career-making art. (Professional Manager, September 2012) Equips the reader with a veritable bat-belt of tools for effective public speaking. (The Times, 8th December 2012)Table of ContentsAcknowledgements ix Introduction: Attention to Detail 1 Chapter One: Audience 21 Chapter Two: Expectations 47 Chapter Three: Topic 71 Chapter Four: Language 107 Chapter Five: Individual 137 Chapter Six: Delivery 159 Conclusion 183 Frequently Asked Questions 195 Glossary – The Main Rhetorical Terms 201 Bibliography 205 Index 207

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Book SynopsisA behind-the-scenes look at Lexus s surprising twenty-year success story in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan.Table of ContentsIntroduction and Acknowledgments xi Foreword xvii By Erwin LuiCreative Innovation Studio ManagerCalty Design Research, Inc. Chapter One The Toyoda Way 1 Chapter Two Searching for Bobos 31 Chapter Three Deus Ex Machina 49 Chapter Four From Tahara to the World! 69 Chapter Five The Lexus Covenant 87 Chapter Six Zen and the Art of Automobile Maintenance 109 Chapter Seven Something Wicked This Way Comes 137 Chapter Eight Lexus Nation 159 Epilogue 177 Afterword 189 Coda 219 By Hisao InoueJournalist and Author of Toyota Shock (Kodansha: 2009) Appendix: The Lexus Lineage (1990–2011) 235 Endnotes 239 Index 275

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Book SynopsisIn this innovative book, renowned psychologist David Kantor applies his research and theory of structural dynamics to the workplace to show how individual leaders and coaches can develop their own skills in understanding group dynamics and apply this understanding to improve organizational communication and performance.Table of ContentsPreface ix One Reading the Room: Introduction and Framework 1 Part One A Complete Language for Understanding Leader Behavior 21 Two Level I: Action Stances: The Four-Player Model 23 Three Level II: Domains of Communication: Affect, Power, and Meaning 49 Four Level III: Systems in Control of Speech 79 Five The Behavioral Profile: A Synthesis of Levels I, II, and III 109 Part Two Identity and Leader Behavior in High Stakes 125 Six Level IV: Stories, Identity, and Structured Behavior 127 Seven Narrative Purpose 151 Eight Leader Behavior in High-Stakes Situations 167 Nine The Heroic Leader in Crisis 193 Ten Sources and Signs of Moral Corruption in Leaders 231 Part Three Models and the Ultimate Leader 263 ELEVEN From Personal Model to Leadership Model 265 TWELVE Building a Leadership Model 281 THIRTEEN A Model for Living 315 FOURTEEN Beyond the Behavioral Profile 339 FIFTEEN A Structural Dynamics Analysis of Barack Obama 361 AFTERWORD Where Structural Dynamics Goes from Here 385 Notes 387 Acknowledgments 399 About the Author 401 Index 403

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Book SynopsisA just-in-time guide for revamping distressed companies Drawn from the author's decades of experience advising, purchasing, and reviving distressed companies across industries, geographies, and sizes, Reversing the Slide is designed to help executives, managers, and employees revitalize downtrodden companies.Table of ContentsIntroduction: Conditions and Causes of Distress ix Box 1: Typical Covenants Tripped by Downturns xxviii 1 The Phases of Decline and Early Warning Signs 1 Box 2: The Effects of Financial Shenanigans 17 2 The Turnaround Tripod 29 3 Leadership in a Crisis 58 Box 3: Governance and Leadership Issues in Family-Owned Businesses 80 4 Cash Not GAAP 93 5 Downsizing Is a Tool, Not a Goal 121 Box 4: Other Legal Issues in Announcing Layoffs 130 6 The Bankruptcy Process as Sword and Shield 152 Box 5: State Laws 156 Box 6: DIP Financing 159 Box 7: Committee Formation 162 Box 8: Plan Confirmation 181 7 Managing International Turnarounds 203 8 Turnarounds at (Intentionally) Nonprofit Organizations 231 Box 9: Chapter 9 Bankruptcy 257 9 Turning Duds into Dreams 259 Box 10: Additional Issues in Valuing Distressed Companies 278 Box 11: Fiduciary Duties of Directors in M&A Transactions 300 10 A Different Fresh Start 306 Notes 313 Acknowledgments 325 About the Author 327 Index 329

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Book SynopsisKey skills to make sales managers better developers of salespeople Get out of the firefighting business and into the business of developing the people who develop your profits. Successful salespeople rightfully become sales managers because of superior sales records. Yet too often these sales stars get stuck doing their old sales job while also trying to juggle their manager role, and too often companies neglect to train their sales managers how to excel as managers. That''s the sales management trap, and it''s exactly what The Accidental Sales Manager addresses and solves. Full of helpful steps you can apply immediately?whether you''re training a sales manager, or are one yourself?this practical guide reveals step-by-step methods sales managers can use to both learn their jobs and lead their teams. Get tactics to stop burning time and exhausting yourself, while taking effective actions to use time better as a leader Discover how to integrate learTable of ContentsAcknowledgments ix About the Author xi Introduction Congratulations on Your ‘‘Promotion’’ xiii Chapter 1 Gnawing Your Way Out of the Sales Management Trap 1 Chapter 2 Fourteen Lessons You Won’t Have to Learn the Hard Way 19 Chapter 3 Stage 3 Tasks: Developing the People Who Develop Your Profits and Put Out Their Own Fires 65 Chapter 4 What’s Changed About Selling? 145 Chapter 5 Running Great Sales Meetings Every Time 173 Chapter 6 What Happens in Your Meeting in Vegas Stays in the Meeting Room 203 Index 227

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Book SynopsisTHE THIRD EDITION of the classic book Coaching for Leadership is written for today's coaches who are challenged with the task of combining concepts from various disciplines in order to help their clients, especially high-potential leaders, learn and succeed. In this sense, coaches have to become discriminating eclectics, developing a keen sense of judgment to select which ideas are best woven into their coaching method and which concepts are best to ignore. Coaching for Leadership is intended to be a cherished companion in that learning journey presented by the world's greatest coaches, including: Marshall Goldsmith, Paul Hersey, Beverly Kaye, Dave Ulrich, and many more. This comprehensive resource offers a wealth of material for established and novice coaches including proven coaching techniques, key principles, and important learning points. The book offers a concise overview of the foundations of coaching and reveals What it takes to coacTable of ContentsForeword xiii Dedication xxi Preface to the Third Edition xxiii Preface to the Second Edition xxvii Preface to the First Edition xxxi Acknowledgments xxxv About the Editors xxxvii PART I: FOUNDATIONS OF COACHING 1 1 Coaching for Behavioral Change 3 Marshall Goldsmith 2 Coaching at the Heart of Strategy 10 Laurence S. Lyons 3 Situational Leadership and Executive Coaching 24 Paul Hersey and Roger Chevalier 4 Coaching and Consultation Revisited: Are They the Same? 35 Edgar H. Schein 5 Demystifying the Coaching Mystique 44 Dave Ulrich and Jessica K. Johnson PART II: PORTRAIT OF A LEADER 55 6 The Accomplished Leader 57 Laurence S. Lyons 7 Writing for Leadership: Penning Your Leadership Voice 71 Sarah McArthur 8 Seeking Value in a Shattered World of Work 78 Nathan Lyons 9 The Right Stuff of Leadership 88 John Baldoni 10 The Purposeful Leader: A Purpose Checkup 96 Richard J. Leider 11 When Leaders Are Coaches 102 James M. Kouzes and Barry Z. Posner PART III: CHALLENGES AND FORCES OF CHANGE 111 12 Awareness Coaching for Men and Women 113 Sally Helgesen 13 Coaching to Empower 121 R. Roosevelt Thomas, Jr. 14 Leading Across National Boundaries 131 Dr. Terence H. Kwai 15 Coaching for Governance 138 Anna Bateson 16 Leadership Insight: Going Beyond the Dehydrated Language of Management 148 Nancy J. Adler PART IV: RECOGNIZING AND DEVELOPING HIGH-POTENTIALS 163 17 Coaching for Engagement and Retention 165 Beverly Kaye and Beverly Crowell 18 Coaching Future Lawyer-Leaders: A Case Study 172 John Alexander 19 Team Building Without Time Wasting 180 Marshall Goldsmith and Howard Morgan 20 Leaders Building Leaders: High-Potential Development and Executive Coaching at Microsoft 186 Shannon Wallis, Brian O. Underhill, and Carol Hedly 21 The Care and Feeding of Hi-Po Leaders 204 Paul Hersey 22 Mentoring Is Circular 210 Frances Hesselbein PART V: INTO ACTION 215 23 Effectively Influencing Decision Makers: Ensuring That Your Knowledge Makes a Difference 217 Marshall Goldsmith 24 From the FastForward Playbook: Successfully Transition into Bigger Roles 223 Patricia Wheeler 25 Strength in Numbers: The Advantage of Being a Top Team 229 Lawrence S. Levin 26 Double Your Value 238 Mark C. Thompson and Bonita S. Buell-Thompson 27 Creating Winners in the Career Game: What Every Player and Coach Needs to Know 244 Stephen A. Miles and Nathan Bennett PART VI: COACHING MODELS AND TOOLS 251 28 Coaching Tools for the Leadership Journey 253 Ken Blanchard, Madeleine Homan Blanchard, and Linda Miller 29 Try FeedForward Instead of Feedback 264 Marshall Goldsmith 30 Three Types of Hi-Po and the Realise2 4M Model: Coaching at the Intersection of Strengths, Strategy, and Situation 270 Professor P. Alex Linley and Nicky Garcea 31 Coaching High-Potential Women: Using the Six Points of Influence Model for Transformational Change 279 Barbara Mintzer-McMahon PART VII: COACHING FOR LEADERSHIP—PREMIUM WEB CONTENT 291 The following materials are available for download from www.pfeiffer.com/go/GoldsmithCF3 password: professional 32 Ten Suggestions for Successful Peer Coaching Robert M. Fulmer and John E. Brock 33 Coaching Executives for Succession: A Three-Phase Approach Linda D. Sharkey 34 Why 360s Don’t Work and How They Can Marc Effron and Miriam Ort 35 Leadership and Power: Where Responsibility Makes the Difference Bruce Lloyd 36 Coaching Executives: Women Succeeding Globally Nancy J. Adler 37 Coaching the Coaches Dave Ulrich Notes 293 Index 303

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Book SynopsisIn today''s world, only the smartest survive. The competitive landscape is littered with graves of well-known firms whose revenues, profits and stock prices rose for decades until they suddenly imploded.In fast-changing business environments, firms must adapt their strategies and innovate to remain at the top. But many successful firms fail to do so. Instead, they succumb to inertia, hesitate, or stick blindly to their old strategies, until it is too late.The ability to adapt to change is a measure of intelligence; so why do firms demonstrate such low Strategic IQ? What causes inertia and why is it so deadly? How can leaders help their firms to act more intelligently?This book identifies the key sources of inertia - strategic, structural and huma - and provides practical advice on how they can be overcome to create smarter corporations. It is both a wake-up call for successful firms and a lifeline for firms struggling to succeed.To sucTrade Review‘I felt inspired…It presents to HR unbelievers what the leaders in the HR field have been professing for some time. This is no bad thing.’(HR, June 2012)Table of ContentsPreface xi Introduction xv Part One Smart Strategy 1 Chapter 1.1 The Need for Smart Strategy 3 Chapter 1.2 Low Strategic Intelligence 13 Chapter 1.3 What is Strategy? 35 Chapter 1.4 Moderate Strategic Intelligence 59 Chapter 1.5 High Strategic Intelligence 87 Part Two Smart Structure 107 Chapter 2.1 The Need for Smart Structure 109 Chapter 2.2 Smart Asset Management 119 Chapter 2.3 Formal Architecture – Navigating the Architecture Labyrinth 143 Chapter 2.4 Informal Architecture – Leveraging Social Mechanics 169 Chapter 2.5 Towards Smarter Structure 191 Part Three Smart Minds 201 Chapter 3.1 The Need for Smart Minds 203 Chapter 3.2 What is a Mind? 209 Chapter 3.3 Hiring Smart Minds 229 Chapter 3.4 Addressing Basic Human Needs 241 Chapter 3.5 Harnessing Insatiable Human Needs 255 Bibliography 277 Index 293

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Book Synopsis"To gain 1,000 ideas all at once and gain all the advantages, read this brilliant, illuminating book. " -Mark Victor Hansen, coauthor, Chicken Soup for the Soul. "The Guerrilla Group has done it again. Sit down at the feet of the masters and learn how to negotiate right.Table of ContentsWhy Negotiate? Negotiating Styles. Guerrilla Negotiating Weapons. Guerrilla Negotiating Tactics. Guerrilla Negotiating Power Words. Guerrilla Strategies That Fortify Your Position. How Guerrillas Win on Price. Opening Maneuvers. How to Find Out What They Want. Controlling the Negotiation. Gaining the High Ground. How to Keep the Deal Together. Appendix. Bibliography. Index. About the Authors. About the Guerrilla Group Inc.

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Book SynopsisPraise for Adversity Quotient. "With AQ, Paul Stoltz has done something remarkable: He synthesizes some of the most important information on how we influence our own future and then offers a profound set of observations which teaches us how to thrive in a fast-changing world!"-Joel Barker, President, Infinity, LTD, author of Paradigm Shift.Trade Review"Why do some people prevail where others despair? The difference lies in their 'adversity quotients.' An adversity quotient is a measure of how well someone handles bad news, said Paul Stoltz, who coined the term."-Seattle Post-Intelligencer,August 21, 1998 "Many (employers) in the work force are looking to the newly designated AQ, or adversity quotient...to get the results they want..."-Washington Post No. 7 on the Denver Post Business List, September 27, 1998. "Paul Stoltz has done something remarkable: He synthesizes some of the most important information on how we influence our future and then offers a profound set of observations which teach us how to thrive in a fast-changing world."-Joel Barker, President, Infinity, LTD, Author of Paradigm ShiftTable of ContentsPART ONE THRIVING IN THE AGE OF ADVERSITYCHAPTER 1 A New View of Success 3 The Ascent—Redefining Success 5 The Fundamental Question of Human Effectiveness 5 What Is AQ? 6 The Mountain—Ascending toward Success 13 The Adversity Dilemma 27 The Tree of Success 29 Adversity Quotient 34 CHAPTER 2 The Age of Adversity 37 Three Levels of Adversity 38 How Did It Get So Bad? 44 Four Dangerous Forks in the Trail to the Top 46 A Safer Path 52 CHAPTER 3 The Science of AQ 53 The Three Building Blocks of Your AQ 53 PART TWO MEASURING AND UNDERSTANDING YOUR AQ CHAPTER 4 The Adversity Response Profile™: Measuring Your AQ and Your Ability to Climb 87 Validity and Reliability 88 The Adversity Response Profile (ARP) Quick Take™ 88 CHAPTER 5 Interpreting Your Adversity Quotient and Your Power to Ascend 101 The AQ Continuum 104 Interpreting Your Overall AQ 104 The CO2RE Dimensions of Your AQ 106 Graphing Your CO2RE 125 Life in the Middle: A Moderate CO2RE Profile 137 Personalizing Your Profile 139 Your AQ and Taking Action 140 PART THREE IMPROVING AQ IN YOURSELF, OTHERS, AND YOUR ORGANIZATION CHAPTER 6 LEAD: Improving Your AQ and Your Ability to Ascend 145 Hands-On Proof 147 Where Do These Skills Come From? 149 How and Why LEAD Works 151 Climbing Skills 153 Applying the LEAD Sequence 180 LEADing Yourself through Major Setbacks 183 The Overhang 185 CHAPTER 7 STOP! Catastrophizing 187 Wildfire in the Mind 189 Stoppers! and LEAD 199 CHAPTER 8 Improving Others’ AQs and Their Ability to Ascend 201 LEADing a Friend 202 The Guts of LEADing Others 209 Rethinking the Role of LEADer 213 LEADing a Colleague 214 The Teflon Kid: LEADing Your Child toward Accountability 222 The Hidden Benefits of LEADing Others 227 CHAPTER 9 The High AQ Organization: Creating the Climbing Culture 231 The Right Time for AQ 235 AQ and Change 235 Challenges You Face as a Leader 238 Organizational AQ 240 The Role of AQ in Any Organization’s Success 245 Roadblocks to Creating a High AQ Organization 253 Life after the Seminar: What Goes Wrong? 259 The Climbing Organization 263 AQ at Work 274 CHAPTER 10 The Climber’s Habit 277 Why Most Learning Goes Down the Tubes: Howell’s Five Levels of Competence 278 Two Factors That Influence Your Success 281 What You Can Expect 281 Strengthen the Climber 283 AQ and the Greater Good 283 Appendix 289 Notes 301 Bibliography 307 Acknowledgments 319 Index 323

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Book SynopsisThe bestselling author of A Millionaire's Notebook shows how to get what you want-faster than you ever thought possible Based on the bestselling audiobook from Nightingale-Conant, Mentored by a Millionaire lets readers follow in the footsteps of people who have already achieved the kind of success they long for.Table of ContentsPreface. Introduction. Session 1. A New Software Package for Your Brain. Session 2. Discovering Your Personality Type—You'll Like Your Style! Session 3. No Time, No Talent, No Money—No Problem! Session 4. Steven Spielberg's Masterful Strategy for Maximum Achievement in Minimum Time. Session 5. What You Say and How You Say It, Changes Everything! Session 6. Using Your Master Key to Open Any Door. Session 7. With This Technique You'll Super Achieve, Without It You Won't! Session 8. The Power Achievement Process of the Rich and Famous. Session 9. The Secret Strategy of the World's Most Successful People. Session 10. Simple Techniques for Unlimited Creativity and Persistence. Session 11. Removing the Single Greatest Roadblock to Achieving Your Dreams. Session 12. Bring On the Critics..... and Beat Them! Session 13. Taking Control and Keeping It. Session 14. It's Easy to Become Positively Amazing. Session 15. Discovering The High Octane Fuel of the World's Most Successful People. Index.

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Book SynopsisSuccessful methodology for identifying earnings-related reporting indiscretions Creative Cash Flow Reporting and Analysis capitalizes on current concerns with misleading financial reporting on misleading financial reporting.Trade Review"This book is a must-have reference for anyone interested in serious financial statement analysis and uncovering manipulations to earnings from creative reporting of cash flows." (Graziado Business Report.com; Issue 4, Vol 10, 2007)Table of ContentsForeword xi Preface xiii About the Authors xv 1 Seeking Sustainable Cash Flow 1 An Artificial Boost to Operating Cash Flow 3 Classifying Cash Flow 5 Sustainable Cash Flow 9 Creative Cash Flow Reporting 18 Ignoring the Statement of Cash Flows 29 Cash Flow Analysis 30 Plan of This Book 32 Summary 33 2 Structure of the Statement of Cash Flows 37 Historical Background 38 Arrival of the Statement of Cash Flows 49 Non-GAAP Measures of Cash Operating Performance 68 International Differences in the Statement of Cash Flows 73 Summary 74 3 Is it Operating or Investing Cash Flow? 81 Investing Cash Flow 86 GAAP Flexibility: Is it Operating or Investing Cash Flow? 91 Beyond the Boundaries of GAAP 114 Summary 116 4 Is it Operating or Financing Cash Flow? 121 Financing Cash Flow 125 GAAP Flexibility: Is it Operating or Financing Cash Flow? 131 Beyond the Boundaries of GAAP 154 Summary 155 5 Income Taxes and the Statement of Cash Flows 159 Tax Reporting Essentials 160 Classification of Tax-Related Cash Flow 166 Nonrecurring Income Tax Cash Flows 180 Summary 203 6 Nonrecurring Sources and Uses of Operating Cash Flow 209 Characteristics of Nonrecurring Items of Operating Cash Flow 211 Examples of Nonrecurring Cash Sources and Uses 211 Management Identification of Nonrecurring Operating Cash Flow 213 Locating Nonrecurring Items of Operating Cash Flow 218 Cash Flow Tracking 231 Summary 235 7 Measuring Sustainable Operating Cash Flow 241 Sustainable Operating Cash Flow 242 Calibrating Operating Cash Flow Adjustments 244 Measuring Sustainable Operating Cash Flow 252 Completed Sustainable Operating Cash Flow Worksheet 257 Frequency and Size of Adjustment Items 262 Summary 265 8 Using Operating Cash Flow to Detect Earnings Problems 269 Relationship between Earnings and Operating Cash Flow 271 Earnings Supported by Artificial Means 284 Excess Cash Margin 290 Summary 300 9 Analyzing Operating Cash Flow 305 Cash Flow Analysis Statement 308 Using the Cash Flow Analysis Statement 314 Cash Flow Drivers 325 Closer Look at Core Operating Cash Flow 336 Summary 341 10 Understanding Free Cash Flow 345 Uses of Free Cash Flow 348 What is Free Cash Flow? 358 Free Cash Flow to Common Equity: A Closer Look 362 Capital Expenditures 370 Acquisitions and Free Cash Flow 375 Summary 375 Glossary 379 Subject Index 395 Company Index 409

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Book SynopsisIn 1983 Richard Normann published the world''s first book presenting an integrated framework on the management of service producing companies. Now he provides a new approach to strategy: an original way to think about organisations and create a different future. In this demanding but rewarding book he shows that providing organisations are prepared to rethink the way they do business they can occupy the competitive high ground of the future. To do this they must transform concepts and frameworks into action. * Provides new business models. * Shows companies how to reframe their business and take advantage of the opportunities created in the space of unbundling and rebundling.Trade Review“… [an] insightful and illuminating book where complex theoretical issues and questions are integrated...” (International Journal of Service Industry Management, May 2004) "...fine book..full of wisdom and experience, a beautifully written work., the business person who reads this book will not only be better at business but at life as well." (GNB Global Business Network, July 2001) "...[Normann] is provocative, original and bold. This is a book to be stimulated by (Technovation) "…well worth reading…" (Long Range Planning)Table of ContentsForeword by Henry Mintzberg. Ingresso. Acknowledgements. Introduction: We Have to Change in Order to be the Same. THE MAP AND THE LANDSCAPE. Evolution of Strategic Paradigms. Reconfiguring the Value Space. Some Consequences of Dematerialization. SHAPERS OF THE LANDSCAPE. Chained to the Value Chain? Prime Movers as Reconfigurers. Prime Movership as Ecogenesis. TOOLS FOR LANDSCAPING. Co-production: Towards Increased Density. The Offering as a Tool to Organize Co-production. Three Trends in Offering Development. THE MAP-LANDSCAPE INTERACTION. Fitting into the Environment. Change and Creation. REFRAMING: TOOLS FOR MAP MAKING. On Cranes and Sky-hooks. The Process Criteria of the Crane. The Mental Space for Reframing. The Crane at Work in the Design Space. CAPABILITIES FOR PURPOSEFUL EMERGENCE. From Great Ideas to Great Companies. Capabilities for Achieving the Critical Outcomes. LEADERSHIP FOR NAVIGATION. Bringing External and Internal Dynamics in Line. What Leaders Need to Do. Appendix 1: A Note on Territorial Actors. Appendix 2: On the Use of Cases. Notes. References. Index.

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Book SynopsisThis practical, real-world guide gives investors all the tools they need to make wise decisions when weighing the value and potential of investment properties. Written for old pros as well as novice investors, this friendly, straightforward guide walks readers step by step through every stage of property analysis. Whether you''re buying or selling, investing in big commercial properties or single-family rentals, you''ll find expert guidance and handy resources on every aspect of real estate finance, including: * Proven, effective valuation techniques * Finance tips for all different kinds of property * How various financing strategies affect investments * Structuring financial instruments, including leverage, debt, equity, and partnerships * Measurements and ratios for investment performance, including capitalization rates and gross rent multiplier ratios * Future and present value analysis * How the appraisal process works * Primary apprTable of ContentsPart 1 Real Estate Finance 1 Chapter 1 Introduction to Real Estate Finance 3 Finance as a Discipline 6 The Relevance of Finance as It Applies to Value 9 Chapter 2 Primary Investment Elements and Their Effect on Financing Strategies 13 Time Horizon 13 Volume of Investment Activity 18 Type of Property 21 Chapter 3 Secondary Investment Elements and Their Effect on Financing Strategies 27 Cost of Funds 28 Amortization Period 31 Amount of Funds Borrowed 35 Chapter 4 Additional Investment Elements and Their Effect on Financing Strategies 43 Loan Duration 43 Loan Fees 46 Prepayment Penalties 54 Chapter 5 Structuring Financial Instruments 61 Leverage 61 Debt 64 Equity 67 Partnerships 69 Blended Financing and the Weighted Average Cost of Capital 72 Options 76 Chapter 6 Real Estate Investment Performance Measurements and Ratios 81 Net Income Return on Investment 84 Cash Return on Investment 85 Total Return on Investment 86 Net Operating Income 87 Capitalization Ratio 89 Debt Service Coverage Ratio 92 Operating Efficiency Ratio 93 Gross Rent Multiplier 98 Operating Ratio 99 Break-Even Ratio 100 Chapter 7 Advanced Real Estate Investment Analysis 103 Future Value Analysis 103 Present Value Analysis 108 Net Present Value Analysis 111 Internal Rate of Return 113 Chapter 8 The Valuation of Real Property 121 Appraisal Defined 121 The Nature of Price and Value 122 Three Primary Appraisal Methods 123 Replacement Cost Method 123 Sales Comparison Method 126 Income Capitalization Method 128 Chapter 9 Financial Statements and Schedules 133 Income Statement 136 Balance Statement 143 Statement of Cash Flows 148 Part 2 Case Study Review: Practical Application of Valuation Analysis 153 Chapter 10 Case Study 1: Single-Family Rental House 155 Test 1: Comparable Sales Analysis 157 Test 2: Cash Flow Analysis 162 Chapter 11 Case Study 2: Single-Family to Multifamily Conversion 175 Exploring Alternative Possibilities 175 The Relationship between Risk and Reward 180 Chapter 12 Case Study 3: Multifamily Apartment Complex 189 Chapter 13 Case Study 4: Single-Family Conversion to Commercial Office Building 203 Part 3 Epilogue and Appendixes 229 Chapter 14 Epilogue: Destined for Greatness 231 Prior Works 231 Destined for Greatness 233 Appendix A www.thevalueplay.com 243 Appendix B www.symphony-homes.com 245 Glossary 247 Index 269

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Book SynopsisA professional pitching coach for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.Trade Review"...pitching is a necessary evil, and here Steel dispenses his wisdom on how to come through the other side" (The Drum, October 17th 2008)Table of ContentsIntroduction: An Audience with Steve Jobs. Chapter 1. Presentation Crime: Why Most Presentations Fail. Chapter 2. Imperfect Pitch: The People of the State of California v. Orenthal James Simpson. Chapter 3. Bill Clinton, Johnnie Cochran, and a London Hooker: Learning from the World’s Best Presenters. Chapter 4. Making Connections: Planning the Perfect Pitch. Chapter 5. Trevor’s Sledgehammer: Crating room for Thought. Chapter 6. We Will Fight them in the Boardroom: How to Run a Great Idea by Presenting it Badly. Chapter 7. Benign Dictatorship: Leading the Perfect Team Pitch. Chapter 8. The Pitch and Beyond: How to Leave the Client Wanting More. Chapter 9. The Perfect Pitch: London’s Winning bid for the 2012 Olympic Games. Acknowledgments. Bibliography. Index. About the Author.

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Book SynopsisExplains how to design or redesign an enterprise through the process of diagnosing organizational faults and weaknesses. At the core of this study is an analysis of the fundamental problems of management - how to cope with the complexities of business practice.Table of ContentsWhat this Book is i Introduction v Foreword ix The Viable System Section One 1 Section Two 19 Section Three 37 Section Four 55 Section Five 73 Section Six 91 Section Seven 107 Section Eight 123 Completion of the Model 135 Appendix 137

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Book SynopsisThirty years ago Peter Checkland set out to test whether the Systems Engineering (SE) approach, successful in technical problems, could be used by managers to cope with the unfolding complexities of everyday life. His findings were revealed in Systems Thinking, Systems Practice. In this paperback reissue of his second classic of systems literature, again featuring the excerpted new section, Checkland develops his ideas to show how the principles have been extended by use in industry. Case studies are used to show how SSM can be applied and what lessons can be learned from its application in different areas.Table of ContentsThe Emergence of Soft Systems Thinking. Soft Systems Methodology-the Whole. Soft Systems Methodology-the Parts. Soft Systems Methodology-the Whole Revisited. Soft Systems Methodology-the Context. Conclusion. Appendix. Bibliography. Indexes.

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Book SynopsisA comprehensive introduction to Business English dealing with a range of issues from needs analysis and course planning to testing and evaluation.Trade Review'The book's main contribution to the profession is in widening our repertoire of skills. This is its greatest strength and it is for this that it deserves a place on our shelves.' English for Specific Purposes Journal'It should be taken as read that this is a book that every training manager responsible for teaching business English or for running a teaching team should have on their shelves.' TEFL FarmTable of Contents1; Introduction; 2; Setting things up for success; 3; Starting up courses; 4; Day-to-day concerns; 5; Developing students' skills; 6; Solving or avoiding problems; 7; Assessing students' progress; 8; Being accountable; 9; Evaluating courses; 10; Moving towards a better future

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Book SynopsisBehavioural Theory of the Firm has become a classic work in organizational theory, and is one of the most significant contributions to improving the theory of the firm. This second edition includes new material which puts the original text in a contemporary context.Table of ContentsList of Tables and Figures vii Acknowledgments ix Preface to the Second edition xi 1 Introduction 1 2 Antecedents of the Behavioral theory of the firm 4 3 Organizational Goals 30 4 Organizational Expectations 52 5 Organizational Choice 99 6 A Specific Price and Output Model 136 7 A Summary of Basic concepts in the Behavioral Theory of the Firm 161 8 Some Implications 177 9 An Epilogue 214 Index 247 Author Index 250

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Book SynopsisIn 2001 an international panel of climate scientists declared that the world was warming at a rate without precedent during at least the last two millennia. How scientists reached that conclusion is the story Weart tells in The Discovery of Global Warming. The award-winning book is now revised and expanded to reflect the latest science.Trade ReviewCharting the evolution and confirmation of the theory [of global warming], Weart dissects the interwoven threads of research and reveals the political and societal subtexts that colored scientists’ views and the public reception their work received. -- Andrew C. Revkin * New York Times Book Review *Table of Contents* Preface * How Could Climate Change? * Discovering a Possibility * A Delicate System * A Visible Threat * Public Warnings * The Erratic Beast * Breaking into Politics * Speaking Science to Power * The Work Completed...and Begun * Reflections * Milestones * Notes * Index

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Book SynopsisKatie King is a CEO and Business Transformation consultant with over 28 years' experience. She has advised many of the world's leading brands and business leaders, including Richard Branson, o2, Orange, Accenture, PA Consulting, Arsenal Football Club and Harrods. King has delivered numerous TEDx talks and is a frequent commentator on BBC TV and radio, and is a regular speaker on the international conference circuit.Trade Review"Katie King has a fantastic way of captivating her audience and ensuring the reader is both aware of and excited about the role AI has to play in our personal and professional futures. This book, and the introduction of the Scorecard into marketers' lives, will be invaluable in setting brands up for success as they shift to a world where AI must be at the centre of marketing strategy." * Thom Nowell, Football Brand Manager, Nike UK *"An inspirational book in the third millennium of communications. A highly recommended read for those curious about the impact of artificial intelligence on marketing and communications." * Somayeh Heydarali, Internal Communications and Media Relations Supervisor, Nestlé Iran *"AI and machine learning are already redefining marketing, both within corporates and the agency world - and we're only just starting to understand their potential. My advice, read this book and stay ahead of the curve. A lot has been written about the IoT, big data, cloud computing and robotics - but AI is set to rule them all. If you're in marketing or PR you need to read this book, as AI is set to change the face of both professions for good." * James Delves, Head of PR and Engagement, The Chartered Institute of Marketing (CIM) *"The impact of AI in the built environment has been much discussed and analysed. This essential book brings clarity and insight to these conversations and is presented in an accessible way, using real examples that address many misconceptions." * Paul Bagust, Global Property Standards Director, The Royal Institution of Chartered Surveyors (RICS) *"Decision-makers will understand that technology does not compete with the human mind - it provides new insight - and this well-researched book offers CEOs and CMOs a deep dive into how to use AI for real and measurable business results." * Olivier Novasque, CEO, Sidetrade *"AI has arrived in marketing, there are no brake pads and no reversing. The problem being that there are many people talking about it but few practitioners doing it. King offers a great introduction to the newcomer, as well as a practical guide to the current AI in marketing state of the nation. This is a must-read for the modern marketer." * Tim Hughes, CEO and Co-founder, Digital Leadership Associates *"Artificial intelligence is being hailed as the 4th industrial revolution. This important book is essential for anyone in business or marketing wishing to be prepared for the coming of AI." * Jim Al-Khalili OBE FRS, Professor of Physics; Surrey Professor of the Public Engagement in Science; President, British Science Association *"Katie King has written a stimulating book that inspires thinking about AI. From personal to marketing and business perspectives, the implications of AI and its potential are engagingly explored." * Professor Len Tiu Wright, Editor-in-Chief, Cogent Business & Management; Emeritus Professor, De Montfort University, UK; formerly Professor of Marketing, Huddersfield University, UK *"Katie King's book is an essential companion to everyone in marketing, from serious students and ambitious young starters through to marketing professionals in agencies and clients, or the most senior marketing directors of large companies. This is not the wave of the future but the wave of the present, benefiting some, making their marketing easier, threatening others and questioning their roles. The key message is, "Don't be an ostrich - get started". This text shows how." * Merlin Stone, Professor of Marketing and Strategy, St Mary’s University, UK *Table of Contents Chapter - 01: The AI wake-up call – The strategic transition of marketing; Chapter - 02: The personalization paradox – Global appetite for AI and the changing customer journey; Chapter - 03: Transformational marketing and AI in tourism – A glimpse at the Asia Pacific region; Chapter - 04: Transformational marketing and AI in Europe – Case studies from telecoms, banking and built environment; Chapter - 05: Transformational marketing and AI in North America – Case studies from banking and retail; Chapter - 06: Transformational marketing and AI in technology and venture capital – With a special focus on the Middle East; Chapter - 07: Framework for success – Democratization of AI; Chapter - 08: The new marketing paradigm – Reinventing the role of marketing, ethics and transparency; Chapter - 09: The future of marketing has arrived – AI’s wider impact on education, policy and politics

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Book SynopsisBlake has created five businesses since graduating from college, among them a national college campus laundry service, and an online driver's education school that featured hybrid cars. You can read more about TOMS shoes on their website, TOMSshoes.com; Blake Mycoskie also maintains a blog, blakemycoskie.blogspot.com.Trade ReviewMycoskie's book is an engaging account of how he founded the company ... Much of the book is inspiring and helpful, packed with ideas on simplifying your life * Financial Times *As a creative and open-hearted business model for our times, it is worth pondering carefully. * The Wall Street Journal *

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Book SynopsisNew ways to think in unprecedented times.Named a must read by Susan Cain, endlessly fascinating by Daniel Pink, and bursting with practical insights by Adam Grant.In this accessible and practical book, Ozan Varol reveals nine simple strategies from rocket science that you can use to make your own giant leaps in work and life -- whether it''s landing your dream job, accelerating your business, learning a new skill, or creating the next breakthrough product. Today, thinking like a rocket scientist is a necessity. We all encounter complex and unfamiliar problems in our lives. Those who can tackle these problems -- without clear guidelines and with the clock ticking -- enjoy an extraordinary advantage.Think Like a Rocket Scientist will inspire you to take your own moonshot and enable you to achieve lift-off.Trade ReviewNot just an engrossing read--it's bursting with practical insights. Ozan Varol's dazzling debut might change how you approach problems. Houston, this book has solutions * Adam Grant, betselling author of ORIGINALS *Thinking like a rocket scientist is not rocket science! Packed with witty writing, insightful advice, and invigorating stories, this must-read book will change the way you see the world--and empower you to change the world itself * Susan Cain, New York Times-bestselling author of QUIET *When the stakes are high, the unknowns are threatening, and the problems seem insurmountable, you need a superhero - which means you need Ozan Varol. He'll show you how to master the cognitive skills of a rocket scientist. And by the time you finish reading his endlessly fascinating book, your thinking will be bigger, better, and bolder * Daniel H. Pink, betselling author of WHEN, DRIVE, and A WHOLE NEW MIND *You're smarter than you think. Ozan Varol makes a compelling case for each of us to level up and to contribute at a level we've talked ourselves out of * Seth Godin *The rocket scientists I know are among the biggest dreamers the world has ever seen. Ozan Varol has written a fascinating, practical, and mind-expanding book about how we can all benefit from thinking like a rocket scientist. This book will help you make your own seemingly crazy moonshot a reality * Julian Guthrie, New York Times-bestselling author of HOW TO MAKE A SPACESHIP and ALPHA GIRLS *Ozan Varol is like Nassim Taleb meets Daniel Kahneman * Clara Shih, Board Member of Starbucks; CEO of Hearsay Social *I love Ozan Varol. He's a brilliant mind, a warm and kind heart, and the exact type of spirit we need putting resilient vibes into the world right now * Neil Pasricha, New York Times-bestselling author of Book of Awesome *Smart and witty, Varol's masterful analysis explains complicated scientific principles and connects them to ordinary life for a mainstream audience * Publishers Weekly *

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Book SynopsisARIANNA HUFFINGTON is the co-founder and editor-in-chief of the Huffington Post, a nationally syndicated columnist, and the author of thirteen books. She is also the co-host of the US radio show Left, Right & Center. She was named to the Time 100, Time magazine's list of the world's one hundred most influential people, and to the Financial Times's list of fifty people who shaped the decade. Originally from Greece, she moved to England when she was sixteen and graduated from Cambridge University with an MA in economics.Trade ReviewIn Thrive, Arianna urges all of us to get in touch with who we really are so that we can live life on our own terms. From the importance of sleep to the imperative to listen to our own inner voice for ways to deal with the daily time crunches we all feel, this book lays out a path for each of us to look within and make our lives more authentic and fulfilling. * Sheryl Sandberg, Facebook COO and author of Lean In *At once intimate and formidable, this book is Arianna Huffington at her persuasive best. Thrive is a clarion call, a meditation, and a practical response to the question of how to live. * Susan Cain, author of New York Times bestseller Quiet: The Power of Introverts in a World That Can’t Stop Talking *Once in a generation, a book comes along that can truly transform your life. This is it. The most unhappy people are those who have achieved unfathomable money, power, and fame and found that it didn’t bring them the happiness they were seeking. Now what? Thrive doesn’t show just how to become more successful; it shows how to realize and experience what matters most. * Dean Ornish, founder of the Preventive Medicine Research Institute, bestselling author of The Spectrum *Thrive is a captivating look at what it takes to live a more meaningful, satisfying life. Brimming with passion, supported by science, and crowned with practical insights, Arianna’s exceptional book will transform our workplaces, schools, and families. * Adam Grant, Wharton professor and author of Give and Take *Arianna Huffington has written a passionate and much needed prescription for reshaping life from the inside out. Turn off your cell phone, your email, Facebook, Twitter, Instagram and every other tool of the stressed-out, distracted world to spend some time thinking about grace, joy and wonder. You'll be glad you did. * Ellen Goodman, Pulitzer prize winning columnist and bestselling author of I Know Just What You Mean *

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Book SynopsisAll systems break down. Some bounce back, others do not. This is a book about why.RESILIENCE is a book about how the world works. It covers business, economic, geographic and social systems in a thrillingly readable narrative. A wealth of absorbing examples are covered, from the link between US oil prices and the recent ''tortilla riots'' in Mexico to what was really happening when the US government decided not to bail out Lehman Bros. RESILIENCE introduces completely new ideas, such as ''flipping'' which is when a systems has been pulled out of shape so often it changes forever. The thinking in RESILIENCE has crucial implications for how to understand the world in which we live.Trade Review'[an] intriguing, wide-ranging probe [that] should engage anyone contemplating our shared future' * Publishers Weekly *'Brilliant and compelling' * Chris Anderson, author of The Long Tail *'Smart and sophisticated, this is a landmark work in a new field. If you are part of a system that wants to avoid collapse, read this book' * David Eagleman, author of Incognito and Why the Net Matters *'Resilience is mandatory reading for people of all disciplines that will transform how you approach daily global events. Part complexity theory, part psychology, it is a pivotal book for today and a necessity to strategically plan for tomorrow' * David Agus, author of The End of Illness *'Resilience is the most compelling book I've read in years about how to navigate the accelerating pace of change that characterises our lives today' * Bill Shore, CEO of Share Our Strength *'A whirlwind tour through an idea whose time has come. I suspect that the concepts in this book will define the next decade' * Jad Abumrad, host and creator of Radiolab *

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Book Synopsis'Managing Business Change For Dummies' gives readers practical step-by-step advice for evaluating an organisation's change efforts, from start to finish.Table of ContentsIntroduction. PART I: Who, Me? Change? Chapter 1: Expect the Unexpected. Chapter 2: What Is Changing? PART II: Over Two-Thirds of Changes Fail -- Don't Let Resistance Put You in This Statistic. Chapter 3: Resistance: Looking at Losers and Winners. Chapter 4: Don't Shoot! Resisters Aren't Your Enemies. Chapter 5: Why People Will Always Resist. Chapter 6: If Knowledge Is Power, How Do I Get More Of It? Chapter 7: Managers Resist Change, Too. Chapter 8: Skills for Working with Resistance. Chapter 9: Assessment: How's Your Organization Doing with Resistance? PART III: Planning Your Change -- From Calamari to Tiramisu. Chapter 10: Making Sure That Your First Step Is The Right One. Chapter 11: Getting Your Act Together. Chapter 12: Describing Your Present World. Chapter 13: What Does Your Brave New World Look Like? Chapter 14: Creating Your Implementation Plan -- Even When You Don't Want To. Chapter 15: Now, What Do You Tell Your Employees? Chapter 16: Assessment: How's Your Management Doing with Planning for Change? PART IV: Leading the Charge. Chapter 17: The Many Faces of Leadership. Chapter 18: Making Communication Work for You. Chapter 19: Celebrate Successes. Chapter 20: Assessment: How's Your Management Doing with Leading the Charge? PART V: Taking Care of Yourself -- No One Else Will. Chapter 21: Five Keys to Mental Mastery. Chapter 22: Powerlifting for the Mind and Body. PART VI: The Part of Tens. Chapter 23: Ten Things That Every Change Winner Does. Chapter 24: Ten Barriers to Successful Change. Index. Book Registration Information.

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Book SynopsisOrganizations act, but what determines how and when they will act? There is precedent for believing that the organization is but an extension of one or a few people, but this is a deceptively simplified approach and, in reality, makes any generalization in organizational theory enormously difficult. Modern-day organizationsâmanufacturing firms, hospitals, schools, armies, community agenciesâare extremely complex in nature, and several strategies, employing a variety of disciplines, are needed to gain a proper understanding of them.Organizations in Action is a classic multidisciplinary study of the behavior of complex organizations as entities. Previous books on the subject focused on the behavior of people in organizational contexts, but this volume considers individual behavior only to the extent that it helps explain the nature of organizations. James D. Thompson offers ninety-five distinct propositions about the behavior of organizations, all relevant regardless oTable of ContentsPREFACE TO THE TRANSACTION EDITION, INTRODUCTION TO THE TRANSACTION EDITION: THOMPSON'S BRIDGE OVER TROUBLED WATERS, PREFACE, Part One, 1. Strategies for Studying Organizations, 2. Rationality in Organizations, 3. Domains of Organized Action, 4. Organizational Design, 5. Technology and Structure, 6. Organizational Rationality and Structure, 7. The Assessment of Organizations, Part Two, 8. The Variable Human, 9. Discretion and Its Exercise, 10. The Control of Complex Organizations, 11. The Administrative Process, 12. Conclusion, BIBLIOGRAPHY, NAME INDEX, SUBJECT INDEX

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Book SynopsisThrough the story of Silicon Graphics, this text demonstrates how corporate journalism can help companies weather sudden PR shocks and remain open, flexible, and innovative. It also describes the corporate communications system, strategy, and philosophy that helped the company face a major crisis.Trade Review"This book shows how to do 'corporate journalism' with sensitivity, realism and humor. It delivers a tone of practical hope, including specific actions you can take right now to make your company a better place and a better space." --Robert Johansen, president, Institute for the Future "Finally, a precise step-by-step guide for America's flacks that explains how to do business better--and surprise--by telling the truth. This timely book should be on every CEO's desk and in every corporate PR department." --Peter Laufer, author and producer, Omnipoint Business Minute radio feature, and former German correspondent for Public Radio International's (PRI) Marketplace "Beyond Spin shatters long held and traditional views about how a successful company communicates with its employees. It defines, with real examples, how a company's communication organization can either dramatically undermine or bolster its success." --Tamar Elkeles, vice president, Learning and Communications, QualcommTable of ContentsForeword Preface: The Power of Strategic Corporate Jounalism Prelude: "Headless Body in Topless Boardroom!" 1. THE NEW WORLD Taylorism Macro Sociotechnological Factors Summary 2. COMMUNICATIONS UNPLUGGED Aligned Communications Elements of an Effective Organizational Communication Strategy Considering the Organizational Landscape Summary 3. JOURNALISM IN THE REAL WORLD Why Journalism? Get It First--But Get It Right Openness and a Free Press Weighing News Value Intrinsic Credibility Challenges Corporations Resemble Socity 4. STRATEGIC CORPORATE JOURNALISM Timeliness Accuracy Free Press Weighing News Value The New Corporation Strategic Corporate Journalism 5. CORPORATE JOUNALISM IN ACTION Brief History Examples of Corporate Journalism Progress--and Room to Grow 6. CORPORATE JOURNALISM: A CASE STUDY Stages in the History of SGI (formerly Silicon Graphics) Endnotes: Worldwide Employee Communications FAQ 7. FUTURE WORLD Macro Sociotechnological Trends The Knowledge Economy Communications Trends Legal Trends Societal Journalism and Strategic Corporate Journalism Some Closing Thoughts Appendix 1: A Guide to Corporate Journalism Appendix 2. Glossary References The Authors Acknowledgements Index

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Book SynopsisWe have long been taught that emotions should be felt and expressed in carefully controlled ways, and then only in certain environments and at certain times. This is especially true when at work, particularly when managing others.Table of ContentsIntroduction. Part One: Learn About the World of Emotional Intelligence. 1. Emotions and Reasoning at Work. 2. An Emotional Blueprint. Part Two: Understand Your Emotional Skills. 3. Read People: Identifying Emotions. 4. Get in the Mood: Using Emotions. 5. Predict the Emotional Future: Understanding Emotions. 6. Do It with Feeling: Managing Emotions. 7. Measuring Emotional Skills. Part Three: Develop Your Emotional Skills. 8. Read People Correctly: Improving Your Ability to Identify Emotions. 9. Get in the Right Mood: Improving Your Ability to Use Emotions. 10. Predict the Emotional Future Accurately: Improving Your Ability to Understand Emotions. 11. Do It with Smart Feelings: Improving Your Ability to Manage Emotions. Part Four: Apply Your Emotional Skills. 12. Managing You: Applying Your Emotional Intelligence Skills. 13. Managing Others: Applying Emotional Intelligence Skills with Others. 14. Building the Emotionally Intelligent Manager. Appendix 1: Assessing Your Emotional Style. Appendix 2: The Emotional Blueprint. Appendix 3: Further Reading and Updates. Notes. Acknowledgments. About the Authors. Index.

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Book SynopsisTells the personal stories of people who have embraced deep change and inspired author to take his concept one step further and develop a model of leadership - 'the fundamental state of leadership.'Table of ContentsPreface vii Part One: An Invitation to the Fundamental State of Leadership 1 1 Building the Bridge As You Walk On It 3 2 The Fundamental State of Leadership 14 3 Entering the Fundamental State of Leadership 28 4 Personal Revitalization 40 5 Becoming More Aware and Authentic 50 6 Transforming Others by Transforming Self 62 7 A New View of Leadership 77 Part Two: Eight Practices for Entering the Fundamental State of Leadership 95 8 Reflective Action 97 9 Authentic Engagement 110 10 Appreciative Inquiry 122 11 Grounded Vision 136 12 Adaptive Confidence 148 13 Detached Interdependence 159 14 Responsible Freedom 171 15 Tough Love 184 Part Three: Developing Leaders 195 16 The Stages of Self-Change 197 17 Inviting Others into the Fundamental State of Leadership 216 References 235 The Author 237 Index 239

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Book SynopsisPresents thirteen specific 'leadership passages' based on research, interviews, and coaching of senior executives in such companies as Johnson & Johnson, Novarits, Intel, GE, and Bank of America. This book provides practical tools and techniques to improve your leadership, along with real-life examples.Trade Review“…Leadership Passages has the answers…” (Business Executive, June 2005) “…packs in more useable advice than most of its ilk…a useful book…” (Third Sector, 2 March 2005) “…insightful…” (CA Magazine, 1st Dec. 2004) “…a wealth of practical tools and techniques to improve your leadership…” (Strategic HR Review, Nov/Dec 2004)Table of ContentsIntroduction 1 1. What Is Effective Leadership? 10 2. How Do Leaders Learn? 22 3. Joining a Company 34 4. Moving into a Leadership Role 45 5. Accepting the Stretch Assignment 58 6. Assuming Responsibility for a Business 70 7. Dealing with Significant Failure for Which You Are Responsible 81 8. Coping with a Bad Boss and Competitive Peers 93 9. Losing Your Job or Being Passed Over for Promotion 107 10. Being Part of an Acquisition or Merger 119 11. Living in a Different Country or Culture 132 12. Finding a Meaningful Balance Between Work and Family 144 13. Letting Go of Ambition 157 14. Facing Personal Upheaval 167 15. Losing Faith in the System 178 16. How Companies Can Use Passages to Develop Leadership 187 17. An Eight-Step Survive-and-Thrive Guide 201 Bibliography 215 About the Authors 219 Index 221

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Book SynopsisPresents an account of the transformative model of mediation and its practical application, including a description of how the field has moved toward increasing acceptance of the transformative model. This work offers information about how to use it effectively and clarifications of common misconceptions about the model.Trade Review"I recommend this book as it provokes creative thought, encompasses positive aspirational goals and broadens the perspective of practicing mediators." (IAM Mediation Newsletter; 12/1/2004)Table of ContentsAcknowledgments. Introduction. 1. The Mediation Field: An Overview and Four Stories. 2. A Transformative View of Conflict and Mediation. 3. Gaining Sight of the Goal of Transformation. 4. Putting Transformative Theory into Practice: The “Purple House” Mediation, with Commentary—Part One. 5. Putting Transformative Theory into Practice: The “Purple House” Mediation, with Commentary—Part Two. 6. Myths and Misconceptions About Transformative Mediation. 7. Paths Toward the Future: Living with Differences in Values and Practice. References. About the Authors. Index.

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Book SynopsisHelps readers answer vital questions such as: What should I do when my personal values conflict with company business values? How do I make trade-offs between the needs of my customers, my employees, and my company's shareholders? And, do I really want to devote my talents to business?Table of ContentsForeword xvWarren Bennis Preface: A New Generation of Leaders xvii Introduction: Where Have All the Leaders Gone? 1 Part One: Becoming an Authentic Leader 1. Leadership is Authenticity, Not Style 11 2. The Transformation of Leaders 27 3. Leading a Balanced Life 45 Part Two: Building an Authentic Company 4. Missions Motivate, Dollars Don’t 61 5. Values Don’t Lie 71 6. It’s the Customer, Stupid! 81 7. It’s Not Just the CEO 91 8. Whose Bottom Line: Customers or Shareholders? 101 Part Three: In the Crucible of the Market 9. Seven Deadly Sins: Pitfalls to Growth 109 10. Overcoming Obstacles: Nothing Can Stand in Your Way 117 11. Ethical Dilemmas: When in Rome, Don’t Follow the Romans 127 12. Innovations from the Heart 133 13. Acquisitions Aren’t Just About Money 143 14. Shareholders Come Third 153 Part Four: Beyond the Bottom Line 15. Governance is Governance 165 16. Sticking Your Neck Out 177 17. Preparing for Succession . . . and Moving On 187 Epilogue: If Not Me, Then Who? If Not Now, When? 197 Medtronic Financial Results 201 Suggested Reading 203 Acknowledgments 207 The Author 209 Index 211

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Book SynopsisBased on her research of 800 biotechnology companies and 3,200 biotechnology executives, Harvard Business School professor Monica Higgins discovered that one firmBaxterwas the breeding ground for today's most successful biotechnology ventures. This phenomena of one organization spawning an industry has alsobeen seen in the high-tech (Hewlett-Packard) and semiconductor industries (Fairchild). However, until now there has been no suitable explanation of whyand how these organizationswere able tocreate the next generation of industry leaders.Career Imprints shows why Baxter was so successful in spawning senior executives and offers an understanding of what it takes for an organization to produce leaders that will dominate an industry for years to come. In this important book, Higgins shows that an organization's career imprintthe result of company systems, structure, strategy, and culturethat employees take with them throughout their careers is the key to creating great leaders. ByTable of ContentsAcknowledgments ix Foreword xv Preface xvii Part One: Setting the Stage 01 1. Introduction: Career Imprints and Senior Executive Mobility 03 2. From Baxter to Biotechnology: The First Wave of Baxter Boys 21 Part Two: The Career Imprinting Process 51 3. Place: Understanding Breeding Grounds for Career Imprinting 53 4. People: Characteristics and Susceptibility to Career Imprinting 85 5. Paths: The Baxter Career Experience and Resulting Career Imprint 107 6. Beyond Baxter: Career Imprints of Merck, Johnson & Johnson, and Abbott 143 Part Three: The Consequences of Career Imprints 179 7. The Spawning Effect: Career Imprints and Industry Evolution 181 8. The Legacy of Career Imprints for Organizations 217 9. The Opportunities and Constraints of Career Imprints 253 10. Career Imprints: New Answers, New Questions 275 Appendix A: Research Design and Methods 295 Appendix B: Analyses of Baxter’s Impact on IPO Success 315 Appendix C: Baxter’s Business and Product Timelines 327 Notes 331 References 365 Index 382

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