Description

Book Synopsis
A behind-the-scenes look at Lexus s surprising twenty-year success story in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan.

Table of Contents

Introduction and Acknowledgments xi

Foreword xvii
By Erwin Lui
Creative Innovation Studio Manager
Calty Design Research, Inc.

Chapter One The Toyoda Way 1

Chapter Two Searching for Bobos 31

Chapter Three Deus Ex Machina 49

Chapter Four From Tahara to the World! 69

Chapter Five The Lexus Covenant 87

Chapter Six Zen and the Art of Automobile Maintenance 109

Chapter Seven Something Wicked This Way Comes 137

Chapter Eight Lexus Nation 159

Epilogue 177

Afterword 189

Coda 219
By Hisao Inoue
Journalist and Author of Toyota Shock (Kodansha: 2009)

Appendix: The Lexus Lineage (1990–2011) 235

Endnotes 239

Index 275

Lexus

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    A Paperback by Chester Dawson

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      Book details

      Publisher John Wiley & Sons Inc
      Published 4 May 2011
      ISBN-13 9780470828045
      978-0470828045
      ISBN-10 0470828048
      Also in:
      Business, Finance & Law Business and Management Manufacturing industries

      Description

      Book Synopsis
      A behind-the-scenes look at Lexus s surprising twenty-year success story in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan.

      Table of Contents

      Introduction and Acknowledgments xi

      Foreword xvii
      By Erwin Lui
      Creative Innovation Studio Manager
      Calty Design Research, Inc.

      Chapter One The Toyoda Way 1

      Chapter Two Searching for Bobos 31

      Chapter Three Deus Ex Machina 49

      Chapter Four From Tahara to the World! 69

      Chapter Five The Lexus Covenant 87

      Chapter Six Zen and the Art of Automobile Maintenance 109

      Chapter Seven Something Wicked This Way Comes 137

      Chapter Eight Lexus Nation 159

      Epilogue 177

      Afterword 189

      Coda 219
      By Hisao Inoue
      Journalist and Author of Toyota Shock (Kodansha: 2009)

      Appendix: The Lexus Lineage (1990–2011) 235

      Endnotes 239

      Index 275

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